Resource TOOL BOX
ADIRONDACK REGIONAL CHAMBER OF COMMERCE
The Adirondack Regional Chamber of Commerce (ARCC) is a 100% membership funded organization with the mission of supporting our business community through advocacy, education, connection and collaboration. The ARCC offers numerous benefits intended to help businesses grow and thrive, including resources in the following areas: business and professional development, money savings, marketing and promotion, ribbon cuttings, and sponsorships.
518-798-1761 | AdirondackChamber.org
LAKE GEORGE REGIONAL CHAMBER OF COMMERCE & CVB
The mission of Lake George Regional Chamber of Commerce & CVB, Inc. is to drive tourism to the Lake George region year-round while fostering a vibrant business community. The Chamber seeks to promote growth and development of its member businesses by offering networking events, educational programs, ribbon cuttings and other opportunities.
518-668-5755 | LakeGeorgeChamber.com
BUSINESS COUNCIL OF NEW YORK STATE
The leading business organization in New York State, representing the interests of large and small firms throughout the state.
111 Washington Avenue, Suite 400, Albany, NY 12210 | 518-465-7511 | bcnys.org
BUSINESS MENTOR NY
For entrepreneurs, turning a passion into a business is the ultimate dream. But that dream doesn’t come easily. Fortunately, entrepreneurs don’t have to go it alone. Business Mentor NY is a free, easy-to-use social network that allows entrepreneurs and volunteer business mentors to connect so they can solve problems and build businesses together. bmny.micromentor.org | Support.businessmentor@esd.ny.gov
EMPIRE STATE DEVELOPMENT
New York’s chief economic development agency. Through the use of loans, grants, tax credits and other forms of financial assistance, Empire State Development strives to enhance private business investment and growth to spur job creation and support prosperous communities across New York State.
625 Broadway, Albany, NY 12207 | 518-292-5100
NEW YORK STATE CONTRACT REPORTER
The New York State Contract Reporter is an online publication of procurement opportunities with New York State agencies, authorities, public benefit corporations, and many municipalities. The Contract Reporter is an essential tool for selling your product/services to New York State government. | nyscr.ny.gov
NEW YORK STATE DEPARTMENT OF LABOR
518-457-9000 | dol.ny.gov
NEW YORK STATE DIRECTORY OF SMALL BUSINESS PROGRAMS
Helping NYS business build back. Find out more about Business Pandemic Recovery Initiative programsincluding $800 million in state funding for small businesses - and about rental assistance for tenants. esd.ny.gov/business-pandemic-recovery-initiative
NEW YORK STATE ENERGY RESEARCH & DEVELOPMENT AUTHORITY (NYSERDA) NYSERDA offers objective information and analysis, innovative programs, technical expertise, and support to help New Yorkers increase energy efficiency, save money, use renewable energy, and reduce reliance on fossil fuels.
518-862-1090 | nyserda.ny.gov
NEW YORK STATE MINORITY & WOMEN OWNED BUSINESS ENTERPRISE
esd.ny.gov/mwbe-new-certification
PURSUIT
Access more than 15 small business loan programs custom-fit to your needs, including SBA 504, SBA 7(a), and SBA Microloans. You’ll work one-on-one with a lender dedicated to understanding your business and your borrowing needs.
800-923-2504 | PursuitLending.com
SCORE
38 local SCORE volunteer mentors help small businesses and entrepreneurs start and grow their businesses. SCORE is a nonprofit and all services are free and confidential. Contact: Richard Sellers | richard.sellers@scorevolunteer.org
THE FIRES AND THE FALLS: The Entrepreneurial Spirit and Great Men
by Kate Haggerty Glens Falls TODAYSherman! Crandall! Hyde! Pruyn! Lapham! Ordway! And the list goes on… The history of Glens Falls abounds with the names of the great families who helped build the city with their energy, ambition, entrepreneurship, and charitable work. This tradition survives to this day as Glens Falls attracts new generations of entrepreneurs to work and build their lives in this area. The city's history is rich with powerful families who built their businesses and raised their families and sacrificed for this town. Their work is found in the fabric of the city. It has inspired street names and shaped the city's culture and history. Often referred to as the ‘Gateway to the Adirondacks', Glens Falls’ location has attracted entrepreneurs, inspired industry, and created great wealth and influence.
LOCATION! LOCATION! LOCATION!
The location of Glens Falls has its part to play in why the entrepreneurs came to stay. A seemingly unlimited supply of timber in the Adirondack forest was just waiting to be harvested and shipped to market down the mighty Hudson River. These men transformed natural resources into a thriving economy of marketable goods and services.
One of these men, William McEchron, (8/3/1831-9/2/1906) came to Glens Falls in 1863. Previously he had worked as a tow boy on the Champlain Canal, and he had been a lumberjack in the Adirondack Forest. In Glens Falls he partnered with an established businessman James Morgan and operated limestone quarries in South Glens Falls. For a short time, the company was called Morgan & McEchron. However, after Morgan’s untimely death, William McEchron became the head of what became known as Morgan Lumber Company. William McEchron spent the remainder of his life living in Glens Falls surrounded by his family and dedicating himself to supporting his family and public service. Throughout his life, he lived in different areas of the village. When McEchron was getting established in Glens Falls he lived in a brick house on Elm Street. He later moved his family to the area of Ridge Street and Maple Street.
THE FIRES AND THE FATES
McEchron’s dedication to philanthropy was partially based on his experiences in Glens Falls. One of the main achievements in his lifetime was creating a reliable water supply for the village. While the McEchrons’ lived on Elm Street the new Glens Falls Hotel was built next door, the McEchron children would play on the grounds of the hotel which were filled with large gardens and trees.
PUBLISHER/EDITOR
Chad Beatty | 518-581-2480 x 212 cbeatty@saratogapublishing.com
Michael Nelson | 518-581-2482 michael@fivetowers.us
Brad Colacino | 518-581-2480 x 208 brad@fivetowers.us
ADVERTISING
Michael Nelson | 518-581-2482 michael@fivetowers.us
Jim Daley | 518-581-2480 x 209 jdaley@saratogapublishing.com
Wait Carpenter, who owned the hotel, was ambitious and wanted to improve the kitchen. He bought large coal stoves that would get very hot. In late May 1864 Williams’ wife Sarah was sitting near the window of their house while the children played in the yard when she saw billows of smoke pouring from the kitchen windows of the hotel. A short time after that fire trucks arrived carrying volunteers from the fire department. The flames were stoked along by a spring breeze and spread quickly in every direction. The buildings on both sides of Glen Street were quickly engulfed in flames and were soon beyond any help the fire department could provide. Despite help from neighboring villages, the situation was soon hopeless due to the lack of water supply. This fire became a disaster that would wipe out the center of the village.
DESIGN
Rosetta Annino | rosetta@fivetowers.us
Publication & Ad Design
Kelsey Sherman | Ad & Web Design
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EDITORIAL
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Amanda Blanton
Dan Wade
Giovanna D’Orazio
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Kate Haggerty
Matthew D. Wagoner
Michael Nelson
McEchron became village president in 1872 and although he only held the position for one year, he managed to establish an adequate and modern water supply for the village. Fire, which destroyed much of Glens Falls on three occasions during McEchron’s lifetime, impacted McEchron's life both personally and professionally. It was 10 years after he came to Glens Falls that his business partner James Morgan died, burned to death in his own stables. The mysterious circumstances around the death of James Morgan have never been terribly clear. James Morgan on the night of his death had been alerted to a disturbance in his stables and went out with a lantern to investigate the problem. The stables burned to the ground and Morgan's remains were found the next day.
William McEchron’s legacy of entrepreneurship lives on in the city. Wayne Wright, the City historian, is impressed with how much McEchron did for Glens Falls, “McEchron gave his money without a lot of people knowing about it. He wanted to be in the background. The Glens Falls Home, he paid for that. The YMCA, he contributed more money between himself and his family than anybody else. Christ Church was built because of him. He started from humble beginnings and ended up a very wealthy man. The same happened with Sherman and Crandall and the list goes on. There were a lot of men in Glens Falls who came from humble beginnings and became exceptionally wealthy. McEchron was exceptionally wealthy and exceptionally generous,” he said. MORGAN & CO.
Today, the generosity of William McEchron is carried on through his contributions to the town and the home that he built for his family. The family home that he built was inspired by the usefulness of the modern conveniences in the house he had previously built for his daughter and her husband. The McEchron House is currently the home of the restaurant Morgan & Co, a sly nod to the interwoven fates of the McEchron Family and the Morgan Family. The house stayed in the McEchron family until 1921. At that point, the surviving daughters of William and Sarah McEchron transferred the deed to the City of Glens Falls.
This posthumous act of kindness provided a place for Glens Falls to create a health center and offices to provide charitable services to the residents of Glens Falls. The McEchron family home took on many uses over the years and in 2014 became the home of the restaurant Morgan & Co. Morgan & Co carries on the entrepreneurial spirit with their creative menu and superb service. “We call it ‘comfort food’ with a Mediterranean-Bohemian flair,” the owners explain through their website.
At Morgan & Co you have the opportunity to see the inside of the McEchron family home, dine in the rooms where they lived, and feel the history around you. This popular eatery embodies the entrepreneurial spirit of its namesakes James Morgan and William McEchron. This restaurant was opened by Glens Falls native Rebecca Newell-Butters and her husband Steve Butters. The house and gardens are now used for the restaurant and special events. The wrap-around porch and the gardens provide unparalleled ambiance for the spectacular chef-prepared cuisine. For more information about Morgan & Co. and the McEchron House, please visit Morganrestaurant.com.
A NEW TEAM A NEW TEAM TOBRAVETHETECHWORLD
by Jordan Dunn for Glens Falls TODAYThis past month, two local leading tech companies joined forces with the intent to unite their efforts for years to come!
ADNET Technologies (ADNET), a managed IT services, cloud, and cybersecurity provider recently announced that it has acquired Tech II Business Services (Tech II), a Saratoga Springs-based managed IT firm. Through this merger, ADNET will retain all Tech II employees, and Daniel Bardin (previous CEO of Tech-II) will join the ranks of ADNET’s general managers. ADNET has offices in Rocky Hill, Connecticut and Albany, New York.
This merger comes partially due to the recent investment by ADNET into New Charter Technologies. New Charter Technologies is a national MSP platform that links together over 20 managed IT service providers "that operate independently and serve markets across North America."
A Partnership of Strategy
In a recent press release, the companies stated that “this strategic partnership brings together two exceptional teams of IT professionals to create a premier regional technology services company that combines national capabilities with a humancentered approach.”
This past week, we sat down and spoke with ADNET’s Cofounders, Christopher Luise, and Daniel Bardin, about the recent merger. Both leaders seemed enthusiastic about the possibilities that this merger stands to bring.
“As service providers, if you are going to bring solutions to a large range of industries, you need depth and balance,” said Luise when asked what elements helped to prompt this merger. With the speed at which technology changes, and the unique and complex challenges companies now face, these strategic partnerships and acquisitions seem like a no-brainer. “To be alone and meet the current demands of today, is truly impossible,” continued Luise.
And with several decades in the industry, Luise has seen this transformation firsthand. “I grew up in the tech space,” said Luise. “I had my first computer at 13 and was that kid in high school trying to sell floppy discs to my classmates. It's amazing how far the industry and the technology itself has come since then.”
Similarly, Bardin also brings several decades of experience with him, though his start was not necessarily in tech. “I started in construction actually, working for the company my dad had. I focused a lot on the electrical side of things and that led me to study electronics in college,” said Bardin. “After graduating college, I had my first job at an Apple store and I’ve been in the industry ever since.”
Bardin went on to describe his view on the tech world and stated how “this industry is a challenging one. We’ve (Tech II) done well in the mid-market, but combining forces with ADNET means we can increase the breadth and depth of our talent pool. More people means more skill sets. More skill sets on hand mean that bigger and more complex problems can be solved by just one team.”
When Efforts Collide
With each company bringing over 30 years of experience to the table, the combined talent pool is sure to benefit the Capital Region in the years to come.
From a long-term perspective, “This acquisition deepens ADNET’s investment into the Capital Region, a market we see as full of opportunity and talent,” Luise said. “We’re confident that doubling down on our investment here will continue to drive our growth locally and across the northeast.”
Equally, “Tech II’s clients will continue to be served by the same outstanding IT professionals while securing access to ADNET's extensive network of resources and partners,” stated Bardin.
“We are excited about what we are growing here,” said Luise. “If our vision and focus are something you could see aligning with your future technology needs as a company or organization, please reach out.”
Bardin echoed this statement with “ If you are a business that has ever struggled with technology, please give us a call. We're here for you!”
With a shared passion for tech, and a penchant for prioritizing people… the synergy was just there.
- Daniel BardinPictured here and opposite: Christopher Luise, left, and Daniel Bardin, right.
LOCAL LEADS
LLCs & DBAs
New leads are the life-blood of the sales cycle, but tracking them down can be time consuming and costly. These may get your team on their way to landing new business...
MARCH 2023
WARREN COUNTY
True North Plumbing
Benjamin J. Olszewski, 235 Dickinson Hill Rd, Diamond Point, NY 12824
Found Bridge
Diana Palmer, 33 Glen St, Suite 200-D, Glens Falls, NY 12801
Pierson Well Pump Service and Excavation
Cody Pierson, 16 Ryan Ave, Queensbury, NY 12804
Boofrikityhoo
Joseph Dell, 3328 Route 9N, Apt 1, Lake George, NY 12845
Adirondack Finish
Andrew Coulter, 1699 Jersey St, Essex, NY 12936
Corey’s Tree Removal
Corey & Gracie Bennett, 662 State Route 28N, North Creek, NY 12853
NY Nail Spa
Zou Wen Jun, 324 Quaker Rd, Suite 3, Queensbury, NY 12804
Sophie’s CBD
Julie Garcia, 3873 Main St, Warrensburg, NY 12885
Pretty Useful Things
Rebecca A. Little, 5 Pioneer Pt, Queensbury, NY 12804
Faerie Quiltmum
Wendy K. Scott, 71 Lawrence St, Studio 217, Glens Falls, NY 12801
Guardian Property Management
Andrea Lucynski, 6 Centennial Dr, Queensbury, NY 12804
Plan B Real Estate Solutions
Steven Jordon, 8 Glenwood Ave, Queensbury, NY 12804
Inside Out Marketing Group
Alyson Popa, 194 Middle Rd, Lake George, NY 12845
Bell Motorsports
Edward Bell, 16 Patton Dr, Queensbury, NY 12804
High Ledg Works
Edward Bell, 16 Patton Dr, Queensbury, NY 12804
Aspen Ridge Consulting
Anthony Bruno, 11 Aspen Rdg, Queensbury, NY 12804
Adirondack Golf Vacations
Eric McCauliffe, 93 Olmstedville Rd, Pottersville, NY 12860
PR Paradise
Ayden James Rushia, 21 Meadowlark Ln, Warrensburg, NY 12885
Local Electric
Paul Levesque, 2883 Schroon River Rd, Warrensburg, NY 12885
WASHINGTON COUNTY
Hoofbeat Hill
John & Theresa McKittrick, 109 North Rd, Fort Ann, NY 12827
Alden Property Management
John L. Alden, Jr., 110 Pleasant Valley Rd, Argyle, NY 12809
Alden Excavation
John L. Alden, Jr., 110 Pleasant Valley Rd, Argyle, NY 12809
Cambridge Antiques Center
Richard G. Bump, 30 West Main St, Cambridge, NY 12816 NY Bag Taxi
Jerry Ross, 15 Needhamville Ln, Fort Ann, NY 12827
Damian Dingman
209A Deer Run Dr, Hudson Falls, NY 12839
Matt of All Trades Handyman Service & Woodcrafts
Matthew J. Parker, 428 Blind Buck Rd, Salem, NY 12865
Tiger’s Entertainment and More
Leroy Degroat, 25 North St Apt A, Granville, NY 12832
Lee’s Entertainment and More
Leroy Degroat, 25 North St Apt A, Granville, NY 12832
Norse Property Management
Jason Ronald Winters, 7 King St, Fort Edward, NY 12828
J.D. Enterprises
Jeanette Miclette, 39 Ives Hill Rd, Valley Falls, NY 12185
Autumn Ray Apiaries
Peter & Laura Norwich, and Raymond Rogers, 139 Windy Hill Rd, Greenwich, NY 12834
Under Pressure
Luke R. Shattuck, 305 Queens Dr, Apt C, Hudson Falls, NY 12839
Humble Roots Marketing
Robert Johnsen, 5442 Firehouse Way, Fort Ann, NY 12827
Elihu Farm
Mary T. Pratt, 654 Beadle Hill Rd, Valley Falls, NY 12185
Fort Ann Super Stop’s Big Kahuna
Shannon O’Brien, 11300 State Route 149, Fort Ann, NY 12827
JP Property Maintenance
Jason Mingo, 230 Green Barn Rd, Hudson Falls, NY 12839
Greene The Cleanout Specialists
Raymond T. Greene III, 59 Williams St, Whitehall, NY 12887
Forged Tattoos and Piercings
Nickolas Mancuso, 258 Main St, Hudson Falls, NY 12839
Chase It Trucking
George Knapp, 78 Casey Rd, Hudson Falls, NY 12839
A.A.A. Finishing
Adam Ashline, 4 Main St, Apt 4, Whitehall, NY 12887
DP Enterprises
Darren Pemrick, 42 Washington St, Greenwich, NY 12834
APRIL 2023
WARREN COUNTY
Hafner Handywork
Dylan J. Hafner, 2 Newcomb St, Queensbury, NY 12804
Al & Julie Wood
Albert & Julie Brino, 64 Vanare Ln, Lake Luzerne, NY 12846
EMJ Excavation
Matthew R. Cleveland, 124 Main St, Apt 2, Corinth, NY 12822
Max Quality Vending
Rasano Martin, 169 Cooper St, Lake George, NY 12845
Obermayer Woodworks
Ethan Obermayer, 20 5th St, Glens Falls, NY 12801
Inside Jobs Mobile Detailing
Ayden Vanderwarker, 19 Fieldview Rd, Queensbury, NY 12804
Clearwater Window Cleaning
Justin Sankey, 48 Natures Way, Queensbury, NY 12804
Simone Sales
Michael Simone, 79 Warren St, Apt 104, Glens Falls, NY 12801
Perk + Son’s
Matthew D. Perkins, 463 Olmstedville Rd, Pottersville, NY 12806
Adirondack Exteriors
Douglas Johnson, 42 Horicon Ave, Bolton Landing, NY 12814
Crystal Clear Photography and Design
Crystal Kopec, 301 Hall Hill Rd, Lake Luzerne, NY 12846
Lake George Gifts Plus
Lee Yih-Wen Chen, 204 Canada St, Str #1, Lake George, NY 12845
Stars and Stripes Lawn Maintenance
Nicholas Giambrone, 23 Brookfield Run, Queensbury, NY 12804
1st Med Express
Angela Cohen, 192 Gage Hill Rd, Lake Luzerne, NY 12846
Candido Mobile RV Service
Gary W. Candido, 28 Ledgeview Dr, Lake George, NY 12845
Hide Away Waterfront Cottages
Mary D. Gibson, 138 Hidden Valley Rd, Lake Luzerne, NY 12846
Joti Restaurant
Jose Ortega Hurtado, 2183 Route 9, Lake George, NY 12845
M & M Painting
Matthew Ervin Lewis, 04 Old Aviation Rd, Queensbury, NY 12804
Mike Smith Excavation
Michael J. Smith Jr., 51 Townshed Rd, Minerva, NY 12851
Reality Competitive Dance Team
Caroline Beaty, 17 Cronin Rd, Queensbury, NY 12804
Counseling with Carly Carly Samach, 451 Glen St, Glens Falls, NY 12801
Adirondack Wholesale Goods
Joseph R. Affinito, 47 Revere Rd, Queensbury, NY 12804
Jermaine Owens Painting
Jermaine Owens, 191 Warren St, Apt 2, Glens Falls, NY 12801
WASHINGTON COUNTY
JT Trucking
Jeffrey N. Tucker, 647 West Rd, Fort Ann, NY 12827
Heath’s Trees
Melanie Bain & Heath McDonald, 52 Moorehouse Ln, Greenwich, NY 12834
Hungry for More Travel Agency
Cozetta Corbett, 213B Deer Run Dr, Hudson Falls, NY 12839
Jay’s Eggs
Shelby & Jason Ramsey, 300 Dean Rd, Hudson Falls, NY 12839
Norse Property Services
Jason Winters, 7 King St, Fort Edward, NY 12828
GCS Logging and Trucking
Claude Boisvert, 180 Bodenstab Ln, Eagle Bridge, NY 12057
Rene Leonard
Rene R. Leonard, 7380 State Route 149, Granville, NY 12832
RB’s Mobile Fleet Pressure Washing
Robert Becker, 24 Rogers Ln, Cambridge, NY 12816
Wells Sealcoating Materials
William H. Wells, 1066 State Route 196, Hudson Falls, NY 12839
E M Ventures
Gregory & Jada Beaudet, 997 County Route 2, Putnam Station, NY 12861
Salon LaRouche
Shanjuanika LaRouche, 210 Main St, Hudson Falls, NY 12839
Zone Service Supply
Luke E. Splittgerber, 6629 State Route 149, Granville, NY 12832
Meditative Aesthetic Lounge
Hannah Nelson Gallagher, 206 Glen St, Glens Falls, NY 12801
Rogers Renovations
Bill Rogers, 1106 Towpath Rd, Hudson Falls, NY 12839
A&W Performance Horses
Charles Ward & Sarah Arnold, 21 Dike Rd, Fort Edward, NY 12828
Forgotten Disciples Motorcycle Club
Brad Gordon & Nicholas Maltese, 9850 State Route 4, Lot 24, Whitehall, NY 12887
Northeast Property Maintenance and Construction
Kayden G. Warner, 1739 Route 9N, Greenfield Center, NY 12833
State of Grace Cleaning
Grace I. Williams, 14 Division St, Cambridge, NY 12816
Northeast Cleaning Solutions and More
Alyssa L. Champney, 47 Oatman Ln, Granville, NY 12832
D Lynn Construction
Dylan Lynn, 17 Lark St, Greenwich, NY 12834
Lauren Wiley Watercolors
Lauren Wiley, 296 Christie Rd, Greenwich, NY 12834
Know Your Workplace Rights: MENTAL HEALTH AWARENESS
Know Your Workplace Rights: MENTAL HEALTH AWARENESS
Individuals with mental health conditions are protected in the workplace in several different ways, but we see employers having difficulty in this context. Whether it’s because of stigmas associated with mental health conditions, or a lack of awareness as to how to handle situations where an employee needs support during a difficult time, this is one of the most common areas where we see things falling apart at work.
by Giovanna D’Orazio, of D’Orazio Peterson for Glens Falls TODAYMany if not most mental health conditions are “disabilities” within the meaning of the anti-discrimination laws, including the federal Americans with Disabilities Act (ADA) and the New York State Human Rights Law (NYHRL). This means that qualified employees are entitled to reasonable accommodations and to be free from discrimination, harassment and retaliation for making a complaint of violations of the law. Under the NYHRL, victims of domestic violence are also entitled to time off to receive counseling. Mental health conditions can also fall under the definition of a “serious health condition” within the meaning of the Family and Medical Leave Act (FMLA). The FMLA is the federal law that gives eligible employees of larger private employers and public employers up to twelve weeks of job protected leave.
WHAT IF YOU NEED SUPPORT?
Sometimes employees need time off to treat a mental health condition. Other times, employees need an accommodation because, for example, a medication may incapacitate them at certain times of the day. In either of these situations, the law typically puts the initial burden on the employee to give the employer enough information to put it on notice that leave or an accommodation is needed. If you are eligible for FMLA leave, the employer will typically provide you with a medical certification for your doctor to complete. If you are more in the reasonable accommodation context (and sometimes a scenario falls under more than one statute), your employer is required to engage in an interactive process with you to figure out a suitable accommodation. You may not always be entitled to exactly what you’re asking for, but the law wants the employer and employee to work together to find a solution.
WHEN DO THINGS GO SOUTH?
Sometimes, the nature of the mental health condition carries stigmas that result in discrimination in the workplace. Maybe you don’t need an accommodation or leave at all, but your employer becomes aware that you went to rehab or that you are a veteran with PTSD. Sometimes we see employers start to treat employees differently – they suddenly consider them to be a danger, or they start micromanaging them. Other times employers simply don’t realize the disability laws are implicated, and they don’t treat a mental health condition the same way they might treat a physical condition that requires an accommodation. Sometimes, at the end of FMLA leave, an employer might perceive their legal obligations to be met, and they fire an employee who needs a little more time off. At that point, the disability laws may have protected an additional period of leave, and sometimes employers get themselves in trouble in that context.
It can be very difficult to raise a mental health struggle to your boss. And, unfortunately, sometimes this disclosure does result in a breakdown of the employment relationship. But employees do have rights and it is important for employers to be aware of these rights, to avoid applying stigmas, and to treat with sensitivity a situation that is often temporary – at least in its impact on the workplace – and can be handled with compassion and moved past.
Every situation is unique, including whether a condition falls within the applicable laws or whether an accommodation is feasible. This article should not be relied on as legal advice or in taking action at work. If you need support, consult your handbook on appropriate procedures and consider speaking to HR or an attorney about your options.
Disclaimer: This column is meant for informational purposes only and does not constitute legal advice or the basis for an attorney-client relationship, which may only be achieved following consultation and execution of a formal engagement agreement.
To learn more about the ways in which D’Orazio Peterson can help you, visit our website: doraziopeterson.com.
We believe in educating individuals about their legal rights before hiring a lawyer; empowering them to stand up for those rights; and using our knowledge and experience to guide them toward the right decisions in difficult situations. Legal problems are not one size fits all.
SHORT-TERM RENTALS: Nuisance or New-Age?
Balancing property owner rights with the right to peaceful enjoyment.
by Dan Wade, Esq., of Ianniello Anderson for Glens Falls TODAYIn our modern world, where the rules of economics are changing, and phrases like “side hustle” and “multiple streams of income” have crept into our lexicon, it’s no surprise that people have become creative in finding ways to acquire and accumulate currency. In some instances, one needs to look no further than their own surroundings and living space, from selling household items on eBay or feet pictures on OnlyFans, to giving strangers rides in their car with Uber or Lyft. We’ve become increasingly more comfortable with opening up our world to others…for a fee.
As this trend has continued to evolve, the home itself has become a commodity beyond the mere sale or long-term lease. Taking a page from hotels, resorts, and time shares, property owners have started converting their time away from home, unused in-law suites, and second homes into cash through short-term rentals with companies and apps like AirBnb and VRBO.
As the popularity of short-term rentals continues to grow, local towns and municipalities are struggling to balance the loss of revenue from hotel occupancy taxes with the rights of property owners to use their property as they see fit, but also balancing the rights of neighbors to peaceful enjoyment of their own property. Many towns and counties have moved to
affect occupancy taxes on owners of short-term rentals to help offset revenue lost from hotels.
Warren County, for example, collects a 4% occupancy tax and requires short-term rental owners to register their property with the County. Property owners have pushed back stating they already pay enough in taxes and should be able to use their property however they want. The County states that his money is used to help promote tourism in the area. The Town of Queensbury has passed laws limiting the total number of days a property can be rented as a short-term rental to 120 days in a calendar year and requiring properties to be rented for a minimum of 5 days at a time during the summer tourism months. The Town of Fort Ann recently passed a law requiring property owners of short-term rentals to obtain a license from the town, requiring owners to establish written rules and regulations that the renter must sign, establishing quiet hours, limiting vehicles to 1.5 per bedroom (rounding to the nearest whole number), and limiting occupancy to 2 people per bedroom, plus 2.
With the trend for shorter vacations within millennial and younger generations on the rise, property owners are left scratching their heads failing to see how these laws promote tourism, while the Towns appear to be taking aim at limiting bachelor parties and other outlandish short-term parties in neighborhoods, which some view
as a relatively small problem for such an overreaching set of regulations.
On the other side of the street are the neighbors, people who have lived in these neighborhoods for years and prior to the proliferation of short-term rentals, who view short-term rentals as a nuisance with rude and noisy renters who disturb the peace and don’t respect the beauty of the neighborhood. While everyone should have the right to peacefully enjoy their property within reason, will limiting the number of cars that can be parked in this age of Uber and Lyft, or forcing weekend tourists to book a 5 night stay even if they only intend to stay for 2 or 3 really have the intended effect of cutting down of noise and disruption in a peaceful neighborhood? Is this even a realistic concern, or are we curtailing the rights of property owners by making laws and regulations for a few bad apples?
The effects of these laws will need to be monitored and adjusted as necessary to see what, if any, chilling effects they have on tourism in the area, while maintaining the peace and tranquility of suburbia.
Daniel B. Wade has been practicing since 2004 in the areas of real estate, title, and LLC formations. To learn more, visit www.ialawny.com
of Small Business Ownership in New York's CAPITAL REGION
by Matthew D. Wagoner of The Wagoner Firm Glens Falls TODAYOn behalf of The Wagoner Firm, I welcome all of you to the first installment of our four-part series exploring the landscape of small-to-mid-sized business purchase and sale transactions. We'll take a deep dive into the complete journey—including the tremendous opportunity to create wealth for potential buyers, the benefits of business ownership, the process of acquiring a small business, the steps to get the most value for your business, the multiple ways to finance the acquisition, and finally, ways to ensure a successful transition.
Today, we begin by shining a light on the wealth-building opportunities offered by small business ownership, both for buyers and sellers.
THE BENEFITS OF BUYING A SMALL BUSINESS MAY BE BETTER THAN YOU THOUGHT
Most people face a crossroads at a certain point in their career. On one hand, they could stay in a job that they may or may not like but provides financial stability. On the other hand, they could venture into entrepreneurship, with no guaranteed income but boundless potential. For those venturing out on their own, there are generally two options: (1) start a new business or (2) buy an existing one.
This series focuses on purchasing an existing business, which offers immediate income, support and a customer base. Additionally, not having to start from scratch may also lower the financial risk while providing meaningful income. Buying an existing business can be easier to finance than most people recognize. There are plenty of banks and Small Business Administration financing options for existing businesses with cash flow and profits (which we will delve into later in the series). With those financing options demystified, it will become clear that buying a business is the optimal choice for most would-be entrepreneurs.
And there’s more good news: our region is full of hidden treasures in the form of exceptional businesses with owners looking to sell. Many have been in business for decades and are just looking to find the right buyer. These owners should take steps to prepare their business for the market, and the best practice is to plan several years out. This allows the owner to maximize value come sale time. After all, it is often their life’s work and can provide them with not just a comfortable lifestyle in retirement, but also a legitimate legacy.
A smart buyer would do well to match their interests and skills with those needed to successfully operate one of these businesses. Notably, we have seen plenty of adept buyers get into blue collar businesses like HVAC, plumbing, paving, and pool installation and service. Most had very little experience in these particular fields, but they did have sharp business minds, the ability to bring value to the target companies and, significantly, experienced and committed employees that made their transitions successful.
These businesses immediately produced the cash flow which allowed the buyers to pay down financing while also providing strong earnings. With lower debt and increased revenues, they can see the value of their investment rising steadily. The results will provide the buyers with the opportunity to cash out in the future and create generational wealth.
THE POWER OF OWNING A SMALL BUSINESS
Owning a small business comes with multiple benefits. You get to call the shots, of course, but there's more to it than that. A target business should already have good revenue and profit. This cashflow not only offers financial security from day one, but also provides the backbone for financing the acquisition through traditional bank financing, a Small Business Administration loan, seller financing, or a combination. Significantly, the revenue generated by these cash flowing small-to-mid-sized businesses can take startups years to achieve.
In the Capital Region, with a diverse range of businesses and strong local economy, newly minted small-business owners have a real opportunity to grow. In fact, many of the businesses for sale or coming up for sale operate in outdated ways. They rely heavily on paper calendars and fax machines and avoid using modern technology that can streamline their operations.Most readers would be surprised by how many business owners that began only 20 to 30 years ago have outdated ways of operating. Longtime owners may not want to change. For them, their businesses run the way they want.
New buyers are less resistant to these changes and can often bring immediate value to these businesses. The addition of customer relationship management tools (CRMs), electronic billing platforms, and automations by a new owner can immediately reduce operational costs and make the business more efficient (i.e., profitable). They are able to bring immediate value by modernizing operations, offering synergistic products or services, and expanding and developing operations. These changes often increase the satisfaction of their employees who can focus on the things that matter most to the business rather than tasks rendered obsolete by widely used technology. The result? Faster growth in business equity and increased profits—leading to wealth accumulation.
HOW SELLERS STAND TO GAIN
For business owners thinking of selling, the process holds equal potential. Time and again, we have seen business owners close shop rather than sell simply because they did not realize how valuable their business was or how to start the process of selling it. Some believed finding a buyer would be hopeless or too complicated and
walked away from their life’s work. Yet, the sale of a small business is the ultimate reward for years of hard work and sacrifice. It provides the best opportunity to monetize the equity that business owners built over time and can create wealth for their future—whether that's a comfortable retirement or money to invest in different ventures such as real estate.
In the Capital Region, there's a steady demand for businesses across industries such as white- and blue-collar services, manufacturing, technology, healthcare, and education. Owners can expect a good price for their business – albeit a price that aligns with documented, historic performance. And owners can take several steps to create the most value for their business when they exit. This includes cleaning up their books, documenting systems and processes, and shoring up key employees and customers. It also includes engaging with professionals who specialize in the sale process to ensure they obtain the best outcome possible from business brokers to accountants to, of course, business attorneys
Buyers and sellers should consult with experienced experts. The pathways to buying and selling businesses are not readily understood by professionals that do not do this type of work. Those that do can provide value and ensure you get a great deal when you close on the purchase or sale of your business.
So, whether you're unhappy in your current job, wary of starting a new venture, or considering selling your business, the small business market in the Capital Region could be your ticket to wealth-building. The Team at The Wagoner Firm would be happy to answer any questions that you may have about buying or selling a business.
You can call or email us anytime at 518-400-0955 or info@thewagonerfirm.com. In the meantime, stay tuned for our next article, where we'll discuss how to evaluate potential business opportunities and prepare your business for sale.
Glens Falls Area Youth Center
A LEGACY OF LOVE
by Kate Haggerty Glens Falls TODAYMolly Congdon-Hunsdon holds a unique position; she is the second generation Executive Director of the Glens Falls Area Youth Center. Her father, Matt Congdon, had been the Executive Director for over three decades. Following his passing on June 13, 2019, Molly took over the position of Executive Director so that she could have a meaningful impact on the lives of the kids. Molly and the incredible staff carry on the “Legacy of Love.” Matt didn't have an easy childhood himself. “He was poor,” Molly said. “He knew what it meant to be hungry. His last name didn’t carry any clout within the school system. He didn’t have the best clothes or the coolest shoes. He wanted for everything. But he never used any of these obstacles as an excuse. Instead, he channeled his struggles into something positive.”
She continued: “From a young age he had two main goals in life: To make an impact on the lives of children who needed it most, and to always have a full fridge. Both goals were achieved.”
Matt graduated from Springfield College in 1982 and worked at a local gym as a trainer. When the Executive Director of the Youth Center went on maternity leave Matt filled the position and later on the kids petitioned for him to stay. “This changed the course of the Youth Center forever,” Molly said. “He advocated and fought for our kids with all his might.”
The first few locations of the Youth Center were anything but ideal. “The children in this community
deserved better, much better,” Molly said. “Then my dad did the impossible. He raised one million dollars in eight months to make our current building a reality. In April 2000, the doors opened and crowds of kids, wideeyed and smiling, walked inside. That day is one that will never be forgotten.”
Despite being 55 years old, the mission of the Youth Center has remained the same. “We are a non-profit organization that serves disadvantaged youth [5th to 12th graders] who reside in Saratoga, Warren and Washington Counties through a wide variety of educational, recreational and life-skills programs [including after school snacks and dinner each day], completely free of charge,” Molly said. “We first opened our doors back in 1968 and since that time we have successfully served over 100,000 underprivileged children, dished out over 750,000 meals and tutored over 31,000 students. We are a small organization with big numbers.”
She continued: “The children that we serve are at risk youths from diverse cultures, races, ethnicities, belief systems and personalities. The majority of kids that come to the youth center come from low-income households; 90% of them live below the poverty line. These kids need a place where they feel safe and belong. At the GFAYC they are welcomed, cared for and most importantly loved. Everyday the kids have an opportunity to eat, exercise and do homework. GFAYC believes that young people are a vital component to the future of our community. Their success is our success."
Carrying on her father’s legacy, Molly holds a strong lifelong connection with the youth center.
“The Youth Center has been a part of my life since I was born. Matt Congdon, our former executive director, was my dad,” Molly said. Her father was her mentor and inspires the work that she continues today. “He was the Executive Director for 36 years,” she said. “I grew up in the youth center. I would play pickup basketball and this place molded me into the person that I am today.” Molly became a staff member at the age of seventeen, and has been working at the youth center ever since for the last 16 years. “The coolest experience for me is to see the kids grow from 5th to12th graders and watch those kids make the full journey into young men and women. It's such a privilege to be a part of that,” she said.
Matt passed away after years of battling health issues on June 13th 2019. “Matt’s strength, spirit and selflessness will never be forgotten,” Molly said. “He worked his entire adult life to enhance the existence of young people in this area because he felt that every single one of their lives was precious and meaningful— and they are!”
Carly LaMay joined the youth center staff as the Assistant Director back in August 2020. The team is filled out by Anthony Rivera, the Program Supervisor and Nate Mattison, who is the Program Coordinator. Anthony is a former youth center member who wanted to make an impact on the next generation. “We are a small but mighty staff of four,” Molly said.
Carly is in her third year as the Assistant Director at the Glens Falls Area Youth Center. “I started in 2020 in the middle of the pandemic,” Carly said. “It’s been great to see how we have been able to navigate the pandemic,
and now we are in a really great spot where we can do a lot of great things with the kids.”
Throughout the year, the kids travel to the Youth Center in a variety of ways. “We serve Saratoga, Warren and Washington counties. A lot of our kids are transient and they move around a lot but they still want to come here,” Carly said. “Our Glens Falls students will usually walk and bike. Kids from the outlier areas are most often dropped off. When the kids first arrive at the youth center they have to sign in, and one of our biggest rules is ‘no school, no Youth Center.’ They have to go to school.”
Activities at the youth center encourage inclusivity and participation. “We have a full sized gym, work out equipment, we have a ping pong table, a pool table, air hockey and games and there are areas to do homework,” Carly said. “We have after-school snacks and that is something that everyone tends to do first. Then at first a lot of kids break off to do something they really enjoy. But we always have an event or a tournament going on that brings the kids back together.”
The Youth Center has evolved and changed over the years. The food program has provided 750,000 meals to these kids over the course of the last 40 years. This program now requires a commercial refrigerator and freezer. The food program was started by Molly’s dad, Matt. Originally the youth center would close from 5pm- 6pm so that the kids could go home and have dinner with their families. However, Matt started to see the kids hanging around outside during that hour. He realized that they didn’t have a place to go and eat, so he started providing dinner. “We call it family dinner, because that is what we are, a family,” Molly said.
Both Carly and Molly have noticed that due to the pandemic, the kids communicate with their peers differently, because for much of the pandemic so much of the communication was virtual. “We spend a lot of time teaching the kids how to interact in person. Working on social emotional skills is a lot of what we do,” Carly said. “Having the kids do things together teaches them to be good sports, which is very important.”
Molly and Carly use the kids' interests to facilitate their education. “Recreation is what draws the kids in, and then once once they are here, they are able to experience everything else that we have to offer,” Molly said. “We have Chromebooks, headsets and kids are learning in a fun and engaging way. Our version of education is active. The kids have been in school all day and we want them to be active and learn.”
Learning takes place all year round at the Youth Center. The Youth Center has a Summer Reading Program where they are taught reading, writing, and STEAM. This program helps to ease the transition into middle school, while reducing summer learning loss. They will even help with locker combinations, which can be challenging for the kids. “That program is just for the fifth graders,” Molly said. “So that gives us an opportunity to really work with the kids who are transitioning to middle school.”
A retired math teacher comes in to help all grade levels with the subject that so many kids dread. “Bob Cote comes in once or twice a week to help all grade levels to prepare for quizzes,” Carly said. “He helps with math and will talk to teachers on behalf of the kids. He helps kids that are struggling or just need a little extra help.”
The Youth Center is launching a new program that focuses on media literacy to prepare the kids for the workforce. They now have a TikTok. The videos are all produced by kids and focus on subjects like marketing, PR, how to stay on brand, and what's trending on social media. The kids come up with all the ideas. This program helps to create a dialog about social media and its uses in the workplace. “We see the downside of social media, how these kids have constant access to each other,” Carly said. “It’s nice to highlight the benefits of social media and how it can be used in a safe and constructive way.”
The Glens Falls Area Youth Center is mainly supported through grant writing done by Molly and Carly, but they also have fundraisers. On June 23rd at the Holiday Inn at Lake George the GFAYC will be holding their first fundraiser since before the pandemic. The ‘Back to the 80’s’ theme is something that everyone is looking forward to. This event will also be marking 55 years for the organization and will be in honor of Matt Congdon.
The Glens Falls Area Youth Center is open from 3pm - 7pm Monday - Friday. For more information please visit gfyouthcenter.org.
"All it takes to turn a kid’s life around sometimes is one small success. Just winning a trophy in a tournament or learning to shoot a basketball can make all the difference in the world. Kids need to know they can accomplish something positive, and that somebody cares."
- MATT CONGDON, May 8, 1959 — June 13, 2019
Glens Falls has many of the qualities that Bagshaw is looking for to optimize tourism in the area. The location of Glens Falls halfway between Saratoga Springs and the Adirondack Mountains has a geographical advantage that the city can exploit to increase the contribution of tourism to the economy.
Saratoga Springs has its world class race track and rich racing tradition that draws hundreds of thousands of turf enthusiasts to the area during racing season. Lake George has its famous lake and recreational facilities. The Adirondack preserve attracts visitors seeking to experience the unmatched natural splendors.
The question becomes: What is “World Class” in Glens Falls? The Hyde Museum. The Hyde Collection is beautifully housed in a majestic trio of adjacent family mansions on Warren Street. The Collection includes an important Rembrandt: 'Christ With Arms Folded' and hundreds of other works of art by American and European artists.
LOCAL TOURISM
Culture & Tourism:
THE HYDE MUSEUM
by Kate Haggerty for Glens Falls TODAYTourism creates jobs, strengthens local economies and contributes to local infrastructure and development. It can help to preserve cultural assets, traditions and the natural environment. In April of 2023, Warren County Board of Supervisors hired Heather Bagshaw to serve as Warren County’s new Director of Tourism. Bagshaw replaced the previous Tourism Director Alfred Snow, who held the position for a brief two month period. Snow stepped down from the position in November of 2022. As Heather settles into her new position she would like to broaden the experience of tourists who come to the area. “I would like to see people extend their stays and experience the culture and activities that we have here,” Bagshaw said. The County Director of Tourism is responsible for planning, developing and implementing programs to promote Warren County and its facilities and businesses as a premier destination for leisure travel, group tours and special events through marketing and advertising campaigns.
Some of the pieces are displayed in a modern “Art Gallery” fashion but many of the family’s most beloved works are shown as they have always been - on the walls of bedrooms, hallways and public rooms throughout the house. Art from the families' cherished collection adorn the walls and brighten the rooms.
The Hyde Museum showcases the rich history of Glens Falls and displays priceless pieces of art. The house is listed on the national register of historic places. The house itself is reminiscent of days gone by and lifestyles that are now just a memory. Charlotte and Louis Hyde acquired a vast personal collection of art including pieces by Van Gogh, Picasso and Renoir.
The Hyde house, which was built in 1912 by Henry Ford Bigalow, has characteristics of Renaissance Revival architecture and is in and of itself a work of art. The fanciful interior conveys both Louis and Charlotte's love of entertaining, art, culture and whimsy.
The museum has expanded and truly opened itself up to the community. The permanent collection features approximately 3,000 works. The museum features community events and social engagements.
Heather Bagshaw, as the new Tourism Director, will have the opportunity to explore Glens Falls and the surrounding areas to find out how to best utilize beautiful and historic venues like the Hyde Museum. “During my career I have worked hard to move visitors to different locations around the county. Finding events that compliment each other and inspire visitors to extend their stay from three days to a week,” Heather said. The location of Glens Falls and the historic significance of the architecture enhance a community that supports art, entertainment and tourism.
The summer calendar for the Museum include:
• Celebrating 60 Years: The Collector Charlotte Pruyn Hyde
• Recent Acquisitions
• Songs of the Horizon: David Smith, Music and Dance
• The 1960’s: Beyond Op and Pop
For more information please visit hydecollection.org!
BUILD A SOLID SALES INFRASTRUCTURE BUILD A SOLID SALES INFRASTRUCTURE
for Sales Growth for Sales Growth
by Alan VanTassel of Velocity Sales Glens Falls TODAY“In times of uncertainty, create structure.” – Sir Ernest Shackleton, Explorer Is your business in an uncertain spot? Are you not sure what to do to jumpstart sales growth?
Follow the words of Mr. Shackleton. His story of leadership is an amazing one. He kept his crew alive in the early 1900’s for over a year when his ship became stuck in the ice in Antarctica. An amazing feat for that period! One of the keys to his success was creating structure that every member of his team could follow day in and day out. This structure allowed them to focus on the task at hand versus getting caught up in their situation. The team trusted the process … and that led them to survival.
DO YOU HAVE THE STRUCTURE YOU NEED TO THRIVE?
Every highly-productive sales force, whether the company is big or small, has an infrastructure and proven process in place that allows the team to thrive and produce results every year. That structure helps remove some of the variables that come from running a business. Implementing such an infrastructure will allow you and your management team to effectively lead your sales team to execute at an elevated level.
START WITH THE BASICS:
Building a solid sales infrastructure to support both the sales team and sales management is of the utmost importance for increased and sustainable revenue growth, specifically:
• Developing a customized, written sales business plan and revenue plan by salesperson, by product, and by month.
• Implementing a Customer Relationship Management system (CRM).
• Developing a custom sales process for each product line and programming it into the CRM. This enables business owners and sales management to tell at a glance which stage in the sales process each opportunity is in, and what needs to be accomplished in order to move each opportunity to the next stage.
• Developing key performance indicators (KPIs) – forecasting models to track how the sales team is doing.
• Defining the structure and content for productive weekly sales meetings.
BOTTOM LINE:
At Velocity Sales powered by Sales Xceleration, we know that any sales and business growth comes with structure. Without a solid sales infrastructure as a foundation, your organization will struggle to produce consistent results. When we are called in to assist a business, we work with you side by side to build a solid, time-tested, results-proven structure to realize growth. Regardless of when we enter the situation as your advisor, we help you manage the uncertainties associated with sales and build a foundation that will help you and your business to thrive for years to come.
BUYING LOCAL PODCAST
Developing and nurturing a sales team and structure for your business is no easy task, but Alan’s got the know-how to take you from a sales slump to a bargain bonanza! How? Take a listen and find out!
CHECK OUT ALAN'S EPISODE AND MORE!
MARKET WATCH
Correction Incoming?
Correction Incoming?
Markets are doing their thing again, so let’s discuss. Markets tumbled, heading into negative territory, and then bounced back. And then promptly fell again.We’re caught in a whipsaw pattern of uncertainty. Is this weird? Not really. These things happen pretty regularly when investors get jittery. Let’s talk about what’s going on.
WHAT LED TO THE SELLOFF?
Glens Falls TODAY
Phew. There’s a lot going on. There was yet another debt ceiling deadlock between Congress and the White House. Worries about the banking sector continue. Sticky inflation is still on everyone’s radar. And then there’s the endless speculation about recessions and what the Federal Reserve might do next. All these stressors lead to jumpy investors and nervous markets. Could we see another serious correction? Absolutely. If more bad headlines appear, such as what we saw with the debt ceiling standoff, markets could react negatively. And, corrections and pullbacks happen very frequently because there’s always something going on. How often? Let’s go to the data.
Here’s a chart that shows just how often markets dip each year. (You may have seen this chart before because it’s an oldie and goodie.) Take a look at the red circles to see the market drops each year.
The big takeaway? In 15 of the last 23 years, markets have dropped at least 10% each year.
Market pullbacks happen all the time.
We’re dealing with a lot of uncertainty and investors are feeling cautious. However, that doesn’t mean that we should panic and rush for the exits. Markets are going to be turbulent this year and knee-jerk reactions can be costly. We don’t have a crystal ball, so we don’t know how it’s all going to play out, but this situation isn’t surprising. We expected volatility and we’re prepared.
We’re watching markets closely. Any questions or concerns we can address? Let us know. We’re here to help.
SOCIAL MEDIA Has Left the Building
One of the most common conversations I have with clients and potential clients is about whether it makes sense to pay us or any other company to handle their social media for them. The challenge is there aren’t many upsides to social media at this point, if any. Here are my top 3 reasons why Social Media is no longer the goliath it used to be. For those of you searching and hoping for a reason to stay on social media just skip past these and head on down to the conclusion.
1COST OF AUDIENCE DEVELOPMENT
Not long ago, businesses had it made. If they wanted to get their brand in front of people and engage with their audience, it was as simple as creating a business page and posting content. Sometimes the content did not even need to be good. You could garner likes, shares, and followers with just a few clicks— and it was 100% free. It seemed like every post gained a new follower and every offer attracted a new client. What a time to be alive! Until suddenly it wasn’t. It was like watching the lights go out after you flip the switch. All at once, brands that used to get hundreds or thousands of likes went down to maybe 3. Brands that saw dozens of new followers a day went down to zero-- unless you wanted to pay.
What used to happen for free now has a price tag and it rarely offers a sensible ROI. By some estimates, a new Facebook or Instagram follower costs as high as $2-$4. When it comes to scaling, the math isn’t difficult. You could easily be thousands of dollars into audience development on marketing channels that have limits on who sees your posts based on... The Algorithm.
2THE ALGORITHM
Over the last few years, the word algorithm has been everywhere. In the social media world, The Algorithm is the boogeyman that decides which posts live and die. Which posts are seen by millions… or by none. The Algorithm and its complexities have spawned a whole new industry of people who claim to know and understand it. They promise to optimize your posts, increase engagement, and generally outsmart The Algorithm. A promise that likely won’t be kept. By our estimates, organic (i.e. unpaid) posts are seen by less than 4% of your total audience because of The Algorithm. LESS than 4%. Now let’s run those numbers: at a new follower cost of $2 (the low side), gaining 10,000 followers would cost $20,000. Of those 10,000 followers, only 400 would actually see the post. How many of those will even interact, let alone make a purchase?
Don’t take my word for it though. A quick look at major brands like Pepsi, Nike, or even Black Rifle Coffee (who used to create great content in this author’s opinion) will bring home the point. To check their engagement rate, just add up their engagements from a recent organic post, then divide that number by their total followers. The result will be surprising. I know it would surprise me, but that’s also because I haven’t looked at my social accounts in over a year. Truthfully, I’m just tired of social media. And I’m not alone.
3SOCIAL FATIGUE
Some say it’s information overload, too much data, or that the media overall is the problem. The Social Media companies claim it’s a myth because their overall user count keeps rising. What they don’t address is the number of accounts that are either fake (“bots”) or duplicate. They rarely address how many of these accounts are actively engaging and they never address how many active accounts are under management.
I personally have an active facebook account that I never access because my team manages it. We have an office full of marketing professionals, writers, and creators who will openly profess their disdain for social media. They’re still on it, but not nearly as much as even a few years ago. Most real humans we speak to say something similar. In fact, I’ve been hard pressed to find someone that speaks positively about social media. Most complain about the toxicity, the politics, the opinions, the fake news, and the censorship. These items create a fatigue in users until they no longer engage, post or even log in anymore. They’re tired. Can you blame them?
In conclusion, there are still uses for social media but they may not come with a dependable ROI. Our current guidance is to use social media as a communications channel. It’s no longer where customers are finding you, but it’s helpful for building credibility in a brand. We suggest companies do their own social media and focus marketing budgets on more effective strategies. For those of you that are still hoping for results like it’s 2016, Social Media has left the building.
ARCC Surveys Membership
For a three-week period in late March and early April of 2023, the Adirondack Regional Chamber of Commerce (ARCC) surveyed its members on engagement, reasons for joining the Chamber, and the importance of business advocacy, education, and connection opportunities. The ARCC team was pleasantly surprised to receive the most responses to a membership survey than had been received in many years.
Below are some highlights from the survey:
When asked for the reason why a business joined as a member of the ARCC, the following answers were presented:
• 80% joined for networking and connection opportunities
• 74% joined to increase visibility of their business
• 83% joined to support the Chamber in its mission and support the greater business community
• 47% joined for marketing benefits
by Amanda Blanton, Marketing Director of ARCC for Glens Falls TODAY“
• 55% joined to attend Chamber events
• 7% chose the “Other” option, which included the following responses:
- All of the above;
- Because of the people who make up the ARCC
- To be aware of the happenings in our communities
- To create and grow long-lasting relationships
- Become more involved in the community.
When asked if advocacy for business was important, the respondents indicated that it was somewhat important to their business. When asked how important educational opportunities provided by the ARCC were, the respondents indicated that they were slightly important.
We also were interested in learning more about which ARCC hosted events were enjoyed most by our members. 86% of our respondents indicated that they have attended ARCC events, while 14% have not. We learned that the majority of respondents enjoyed our networking mixers, annual Business Expo, Lunch with Legislators, and other educational seminars the most.
When asked if respondents had made valuable connections through the Chamber, 87% indicated that they had.
The ARCC Staff and Board truly appreciates the tremendous level of engagement by our membership. Your feedback is vital to ensure we are delivering each and every day for you, and just as important to know if we are not. Thank you for taking the time to complete the survey, provide us honest, actionable feedback that we will use to enhance your experience and membership with the Chamber.
— ARCC Board Chair Marc Yrsha, also EVP, Director of Relationship Banking for Glens Falls National Bank & Trust Company
FACES of VETERANS
Kristopher Brunelle
Kristopher Brunelle is a Navy Veteran turned local entrepreneur. In October of 2022, Kristopher started his own company, White Glove Janitorial Service. His motivation for opening his own business was that he knew that he could do better himself and teach others to do better for themselves as well.
by Kate Haggerty Glens Falls TODAYKristopher Brunelle and his team serve medium to large offices, medical practices, car dealerships, and day care centers. White Glove Janitorial provides office cleaning, carpet cleaning, interior window washing, restroom cleaning, sanitation and re-stocking, floor stripping, waxing and buffing and specialized disinfection services. Kristopher and his employees use proven techniques, proper tools and equipment, in-depth training, an intensive focus on team mentality and quality control to ensure that the client is pleased with their clean work environment.
Kristopher Bruenelle, as the owner of White Glove Janitorial, draws his professional expectations from his time in the military. Kristopher enlisted in the Navy for job security during the uncertain economic times of 2008 and the 'Great Recession.' His goal when entering the military was to have a stable job where he could learn skills that he would carry with him past his military career. Kristopher has been able to utilize the training that he gained in the military and apply it to both his business and to building his team. Kristopher is now separated from the Navy, which means that he has been released from active duty. During his time in service, he was a E-5 builder in the Construction Battalion, known as the Seabees - which is coined from the abbreviation "CB." During his tour of duty, Kristopher spent a lot of time cleaning and he found the activity to be cathartic for him. He found that having both his equipment and spaces in a ready state was comforting in a world of chaos. When he joined the Seabees, Kris found out that he was joining a battalion that "built where others couldn’t."
This concept of pushing forward, and succeeding where other people couldn’t, has helped Kristopher build his own business. The military taught him the importance of getting a job done, even if it seems impossible.
Through the military, Kristopher gained the tools he has used to be a good leader and, eventually, a good employer. During his time in the Navy, he learned a lot about people and about working together. On his tour he spent time in Spain, Croatia, Afghanistan, Japan and Africa.
He had the opportunity to lead increasingly larger groups of people and discovered that each individual team member brought specific strengths to the team while their weaknesses could be shored up from the strengths of other team members. Kristopher carries with him the experiences that he gained overseas. These experiences remind him to try and see the world from someone else's perspective.
As Kristopher grows his business, he often revisits the lessons that he learned in the military. As a unit, it was necessary for each individual to work as a team. “There wasn’t the option to fire someone if they weren’t doing a good job. So, I learned to find a way to motivate that person so that the unit could get the best results. As an employer I find myself using those same tools,” Kristopher said.
"I want to motivate the people who work for me to learn and grow. From my time in the Navy, I have
gained the skills necessary to assess people and offer positions that they may have been previously overlooked. Everybody brings strengths and attributes, and as an employer I try to find what a person can bring to the table."
As an entrepreneur and a father, it has also been important to Kristopher to teach his little girl Lindsey life lessons. Kristopher and his wife Kealy are raising Lindsey to be an independent thinker when it comes to business. Lindsey gets to see her mom go off to work as a teacher every day and that sets structure in her young life. When she is home with her dad, he is often working out of his home office and she gets to see that you don’t have to work a 9-5 job and that it is ok to follow your own path.
As Kristopher sets goals for his business and watches his daughter grow, he is thankful for the community that came from his military career. He is thankful for the Veterans Business Network, The Adirondack Chamber of Commerce, and military friends and mentors Juan and Amy Gonzales, who give so much help and support to Veterans. For more information please visit 518whitegloveservice.com
“I want to motivate the people who work for me to learn and grow. From my time in the Navy, I have gained the skills necessary to assess people and offer positions that they may have been previously overlooked. Everybody brings strengths and attributes, and as an employer I try to find what a person can bring to the table.
— Kris Brunelle
TOWARDS ELECTRIC NYS LEGISLATURE SHIFTS HVAC INDUSTRY TOWARDS ELECTRIC
There is new legislation in effect in New York State that is aimed at lowering greenhouse emissions by prohibiting the installation of fossil fuel equipment in new buildings starting in 2026. The law effectively requires all-electric heating and cooking in new buildings shorter than seven stories by 2026. This legislation will prohibit gas hookups in most new homes and other constructed buildings. This provision is expected to help the state transition from fossil fuels consumption to new electric only requirements. This ban on gas hookups in new buildings is a move to lower carbon pollution from homes and businesses which account for about 30 percent of New York state’s greenhouse gas emission. New York is the first state to pass a law that will ban natural gas and fossil fuels in new buildings. Existing buildings will not be affected by this law so residents will not be forced to get rid of their existing gas stoves or appliances.
This new legislation is pushing the heating and cooling industry towards heat pumps. A heat pump runs on electricity and can both heat and cool the home. As the industry evolves and changes, Joe Cerrone, owner of Cerrone Plumbing Heating & Air Conditioning, sees what he calls “hiccups” with covering the heating load of a house. “When a house
Having a reliable company that handles the heating and air conditioning for your home may be more important than ever. New York State has passed a law that is changing the landscape of the heating and air conditioning industry throughout the entire state. Cerrone Plumbing Heating & Air Conditioning has a long and successful history in both residential and commercial industries in this region that spans over 25 years. Cerrone has professionally trained plumbers and HVAC technicians that are capable of completing a job from beginning to end.
is converted to be all electric, the heat pump will have a back up strip heater in the unit. So when the heat pump can't keep up, the electric heater will help cover the load. The issue is that the electrical panels are not large enough to take care of the load of the house. So if the house has a 150 amp panel and with all of the electricity being drawn from it, the panel would have to be upsized to a 400 amp meter.”
As the technology shifts and changes, supporting the new advancements is one of the types of problems that will crop up. Joe Cerrone, with his experience in the field of HVAC, would recommend a gradual change towards the technology. “Right now, people still like their standard furnaces. They are all hooked up and the furnaces last for 15 years or so. Right now, what I would recommend to customers is if their central air conditioning system needs to be replaced then replace it with a heat pump,” Cerrone said.
To encourage customers to install heat pumps there are substantial rebates that are in effect to offset the cost to the consumer. These rebates are between $500 and $5,000. Cerrone Plumbing Heating & Air conditioning has completed the training for the certifications to be an affiliated contractor to install the heat pumps. Although the industry is shifting, the technology of heat pumps is not new.
“So, we've been installing heat pumps, mainly mini ductless heat pumps for 15 plus years. So they have been around. They have gotten better over the years. Heat pumps and central air heat pumps have come in the last 5 years and have gotten better. If people install heat pumps they will use less fossil fuel sources and more electricity to heat and cool their homes. Heat pumps have come a long way. It didn't happen overnight. They have been getting better and better over the years and in some situations they can take the whole load for the house,” Cerrone said.
This new legislation has been seen as a major victory for climate activists. However, it will most likely face court challenges from the fossil fuel industry. Critics of the law argue that it limits consumer choice. Supporters argue that because the law only affects new construction, that the transition will happen gradually. Currently, about 14% of households in the state heat with electricity, whereas around 60% of households rely on natural gas.
As the legislation moves into effect and the industry shifts toward cleaner sources of energy, it may be a good time to talk to a local HVAC company about what is the best option for heating and cooling your home. Contact us today at Cerrone, we're always here to can help!
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