Receiver Structure Analysis
File composition
In the recipient file, the addresses of all recipients are recorded on EDP. The file is divided into domestic and foreign recipients. The addresses of domestic recipients are sorted by postal code, those of foreign recipients by country. Form of examination
Recipient structure analysis by verbal sample survey.
File evaluation date 5th August 2024
Structure of the Recipientship at the start of the survey
a) Total number of recipients in the file 61 419
b) Structure of an issue according to distribution forms
Number of recipients in the file sold circulation 3 511
Number of recipients in the file permanent free copies 166
of recipients changing
copies of an issue
c) Total number of recipients changing free copies / changes three times a year
(share investigated)
Not included in the survey:
Description of the sample survey
Simple random selection, starting with random number Every tenth address
Address-related failures: Phone number does not exist
Recipient deceased or Company not
person on vacation/sick
person denied reply
Person of examination
The personal addressee or, when there was no personal adresse, the first reader in the company was interviewed.
Reader definition
Reader is identical with the target person.
Execution of the examination
Publishing house with the collaboration of freelancers
Period of the investigation 10th June – 12th July 2024
This study complies with the minimum scientific requirements of the framework for advertising media analyses in terms of execution and reporting.