Receiver Structure Analysis
File composition
In the recipient file, the addresses of all recipients are recorded on EDP. The file is divided into domestic and foreign recipients. The addresses of domestic recipients are sorted by postal code, those of foreign recipients by country. Form of examination
Recipient structure analysis by verbal sample survey.
File evaluation date 22th July 2024
Structure of the Recipientship at the start of the survey
a) Total number of recipients in the file 60 915
b) Structure of an issue according to distribution forms
Number of recipients in the file sold circulation 323
Number of recipients in the file permanent free copies 201
Number of recipients changing Free copies of an issue
c) Total number of recipients changing free copies / changes three times a year 60 592
Population (share investigated) Population (Domestic)
Not included in the survey: Single sale, promotional copies
Description of the sample survey
Simple random selection, starting with random number Every tenth address 1 000 Cases = 100,00 %
Address-related failures: Phone number does not exist
Recipient deceased or Company not longer exists
Failures: Target person not encountered
Target person on vacation/sick
denied reply
8,71
Person of examination
The personal addressee or, when there was no personal adresse, the first reader in the company was interviewed.
Reader definition
Reader is identical with the target person.
Execution of the examination
Publishing house with the collaboration of freelancers
Period of the investigation
10th June – 08th July 2024
This study complies with the minimum scientific requirements of the framework for advertising media analyses in terms of execution and reporting.