// Opinion
Dare to be different: we are all different, so let’s embrace it! There’s no doubt about it: increasing diversity in the construction industry in general and the scaffolding trade in particular, makes a positive difference, explains Des Moore, TRAD Group CEO and NASC President (2017–19)
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n fact, it significantly improves commercial performance, increases innovation and collaboration and boosts both productivity and brand reputation. And in today’s world, where there is a long pipeline of works, a shortage of skilled staff and an expectation that suppliers take their responsibility seriously, it’s more important than ever that we make our industry an attractive option for everyone – whether on-site or office-based. Our industry should be open to everyone who wants to work in it. And to me, it makes no difference who those people are. In fact, I’ve been actively involved in encouraging women, LGBTQIA+, ex-military and ex-prisoners and those who feel marginalised by society, to think about the scaffolding industry as an option for them. ALL WALKS OF LIFE WELCOME
Not long before the pandemic struck, TRAD hosted a seminar called ‘All walks of life welcome’. It was incredibly well attended, showing that companies are taking their diversity responsibilities seriously and not just paying lip service. TRAD is committed to giving everyone a chance within a tolerant and supportive workplace – and we think this should be the norm, not unusual. And there’s still much to do. Our strength lies in our differences, not our similarities. And our different experiences of life mean we can bring a lot of learning to those we work with – as colleagues and to our clients for the benefit of all. But in order to maintain – and preferably to speed up – progress, there are two clear things that all companies in the industry need to commit to: Make the industry more attractive to applicants – We need to make more of the role models we already have for diversity in the industry. The more common it is to see someone who looks like you in construction, the more likely you are to consider it as an option. Let’s work together to promote construction and scaffolding as an industry for anyone. An industry that supports its own to succeed and an industry that’s a safe space for all. Look at our ways of working – We are a traditional industry
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