// Net Zero
ALL WRAPPED UP Embrace Building Wraps, the UK’s leading printed scaffold and building wrap specialist, are helping lead the way in tackling climate change. As pioneers in PVC-free printed wraps and experts in repurposing spent PVC wraps, they know what it takes to make a difference, as ScaffMag discovered
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he message from Greg Forster, Managing Director at Embrace Building Wraps, is clear: when it comes to the climate change challenge the company takes its environmental responsibility very seriously. He explained: “Our environmental commitments lead the field in the building wrap and printed scaffold banner industry, from PVC-free banners to carbon offset initiatives. “We recognise climate change is a critical global issue carrying significant implications for us all. Here at Embrace we ensure there will never be a conflict between supporting the future of our
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planet and turning a profit. It is with a great deal of pride we are playing a role in the transition towards a more sustainable and environmentally improved future through our policies, procedures and commitments.” It’s a journey they embarked upon more than two years ago with the repurposing of the wraps they remove at the cessation of their clients’ display into the agricultural sector as part of the unique Banner Karma™ initiative. In fact, they are working with the construction sector to reuse their mesh PVC wraps as permeable geotextile membrane alternatives, also supplying
end-of-life flexible substrates for upcycling into bespoke handbags. “Vitally Embrace are the first operator in the UK to move away from PVC substrates to more environmentally friendly, PVC-free alternatives wherever suitable for our clients,” added Greg. “We now actively offer PVC-free products on our printed scaffold and building wraps in every proposal we send out. It’s helped us win more business. “Our journey to recommend and use a suitable product took six months as the wraps we use need to be fit for purpose in terms of print, manufacture, installation and durability.”
