TOPIC DEVELOPMENT CHOOSING THE TOPIC At the beginning of the semester, I had no idea what I wanted my senior project to be on. I was struggling coming up with a topic because I wanted my topic to showcase my design skills, have an abundant amount of material, and have interesting content. All of the ideas I was coming up with were either not very exciting or were not substantial enough. I ultimately chose to create and brand a cruise line. I chose this topic because I had gone on a cruise several months ago and couldn’t help but notice the abundant amount of branding. There were elements like the daily activity brochure, individualized ID badge, motion graphics on screens, posters to advertise performances, and so much more. When I thought of this idea, I knew it had great potential because it could produce exciting material and it was a fun topic. Even though I have branded companies in previous classes, this project felt different because of the approach I was taking. I chose and designed all of the cruise line elements based on how actual passengers would use them. I wanted to create realistic material that could actually be used in a real-life situation so that when people view my project, they can easily imagine being on a ship from Stargazer Cruises and experience what it’s like to be aboard the frontier of adventure. The mission of Stargazer Cruises is to elevate the vacation experience by providing unforgettable entertainment and great service at affordable prices to pioneer a once in a lifetime adventure.
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