RESEARCH I researched two of the biggest cruise lines, Carnival and Royal Caribbean, and Virgin America, who just released a brand-new cruise line within the past few years. I researched how they all advertise themselves through outdoor advertisements, social media, and their website. This was very informative because I was able to see how they all take different approaches to attract passengers. I also researched what kind of collateral and ephemera materials each cruise line has to get inspiration for how I could design my own.
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