Track & Trace™ allows both consumers and brand inspectors to verify authenticity with their smartphones.
labels, or by embedding them into the product itself at the point of manufacture, they are impossible to identify and remove. The inks also don’t fade easily, making them appropriate for covert applications.” Since the secure mark can be printed either covertly or overtly, and in either a static or dynamic (variable) code, brand owners would determine what level of brand protection they require, as well as their data capture and track-and-trace needs before engaging with their printer/ converter partner, Brice emphasizes. “INX would then supply the ink based on their needs and the type of printing process used. Brand owners would use detection equipment supplied by VerifyMe to ensure product security and integrity. That could simply be a matter of detecting the presence of the taggant or full track-andtrace: detection, decoding and authenticating.” INX maintains a global footprint with world-class research and development and manufacturing capabilities. “We also maintain a commitment to consistent quality, sustainability, safety and employee welfare,” Brice continues. “INX is the only ink manufacturer in North America to achieve a certified Business Management System accreditation by the ABS Group’s Quality Evaluations Assessment Organization. The certification includes three integrated standards: ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018. All were key factors for VerifyMe in choosing an ink supplier.” “If a product is produced, it’s counterfeited somewhere,
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“By integrating our highly secure, invisible pigments into product labels, or by embedding them into the product itself at the point of manufacture, they are impossible to identify and remove." Keith Goldstein, COO for VerifyMe
sometime,” adds Dave Sandello, VerifyMe’s Director of Sales & Business Development. “Counterfeiting costs brands more than $30 billion in 2020 sales. And depending upon the product being counterfeited or diverted, there can be serious health and safety concerns for consumers.” All of this is why INX is enthusiastic about the collaboration. “We are very excited to bring VerifyMe’s proprietary technology to brand owners and manufacturers around the world,” notes John Hrdlick, INX president and CEO, “With the huge demand for brand protection and anticounterfeiting, we are pleased to work with VerifyMe’s team to bring new solutions to market.”
To learn more on how INX can help your business or security, contact your local rep or visit INXinternational.com
INX Color Perfection Magazine
