MOUNTAIN DEW FLAMIN’ HOT Collaboration With Cheetos Two top-selling PepsiCo brands teamed up, giving the sweet citrus taste of Mountain Dew a spicy edge. This edgy collaboration also resulted in eye-catching cans displaying fiery red, lime, yellow, black, and orange flame graphics.
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The fiery flame design was enough to help produce unprecedented sellout results. “As a brand, Dew has a rich history of experimenting with new flavors our fans love,” says Matt Nielsten, senior director, marketing, for Mountain Dew. “We certainly had them in mind when we
developed the Flamin’ Hot beverage. This is one of our most provocative beverages yet, and we’re excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor.” This hot-selling beverage is only available to purchase online PepsiCo announced. INX Color Perfection Magazine
