Message from our president Kicking off 2025 with momentum
Cover Feature
How Elmington is defining its market
Industry News
Managing Application Fraud
Representing at Nationals
Seven GNAA Members Tapped for NAA Committees
It’s the Law
New Tennessee law impacts NAA lease 18 Managers Article
10 Proven Tips to cutting costs in 2025
Next Gen Series
Learn more about Rising Star Atira Kennedy
ASSOCIATION NEWS
8 Managers Luncheon
Mastering the Clock
Photo Recap
January General Membership Meeting
Don’t miss your chance
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Maintenance Luncheon
Diving into the Rules of Pools
Education
Complimentary HVAC Regulations Course
Directory
GNAA Preps for 2025 Directory
New members
Welcome to the GNAA family
Calendar
Don’t miss our amazing events!
A message from
Ginny Johnson
We’re kicking off 2025 with momentum
As we dive into 2025, the momentum is already building for what promises to be an impactful year for GNAA and our industry.
We recently held our first General Membership
Meeting of the year, and it was a fantastic way to start. With strong attendance, we had the privilege of hearing from Scott Ramsey, President and CEO of the Nashville Sports Council, who provided great insight into Nashville’s growing presence
in the sports world and what that means for our community.
Additionally, NAA held its first Board Meeting of the year right here in Nashville—a true testament to our city’s importance in the national conversation on multi-family housing. It was a great success, and we were proud to showcase our association’s energy and commitment to industry leadership.
The Gold Standard in Education
At GNAA, we take pride in being the gold standard for education in the multi-family housing industry.
This year, we have a full slate of essential courses and professional development opportunities designed to equip our members with the tools they need to succeed. From certification programs to industry-leading training sessions, we are committed to fostering growth and excellence. Be sure to visit GNAA.org to explore our upcoming educational offerings and find the courses that best fit your professional goals.
Maximizing Member Resources
Now, we’re shifting focus to one of our most valuable resources for members—our annual directory. This tool is an essential reference for management companies and apartment communities. If you have any updates to your listing or are interested in advertising, reach out to Autumn Stiles, our Membership Director, to secure your spot.
Speaking of advertising, we are in the middle of a big push for website ad sales. There are still a few prime spots available, including directory letter ads, which offer a great way to stay visible in front of key decision-makers. If you’re interested, be sure to contact Lauren High, our Communications Director, before these opportunities are gone.
Advocacy & Industry Leadership
Advocacy remains a top priority for GNAA. We are working diligently to reach our PAC fundraising goal for NAA and TNAA. These funds are vital in ensuring that our voices are heard at both the state and national levels, helping us support policies that strengthen the multi-family housing sector while pushing back against those that could negatively impact our industry.
Another key event on the horizon is NAA Advocate in March. This is a great opportunity for us to have a strong presence in Washington, D.C., meeting with lawmakers and staying informed about key legislative initiatives. I encourage as many members as possible to join us—your voice matters, and this is our chance to make an impact where it counts.
Looking Ahead
2025 is off to a strong start, and I’m looking forward to the many opportunities ahead for GNAA and our industry. Thank you for your continued dedication and support—we are just getting started!
Ginny Johnson President, GNAA
Cover story:
Beyond the Skyline: How Elmington is redefining its market
Elmington Property Management is a privately owned Nashville-based company that operates 239 properties in 18 states, totaling 38,953 units.
Founded in 2010, Elmington has experienced exponential growth in the last 15 years and now manages a variety of housing types including Class A, mixed-use, build-to-rent, and affordable housing.
Their ability to Forget the Ordinary and always Think Like an Owner has led them to success in and outside the Nashville market.
While Elmington Property Management manages properties across the Southeast, their diverse portfolio can be represented within just the Nashville market. In the last year, the Elmington team began managing luxury downtown Nashville properties such as Prima at Paseo South Gulch and Albion in The Gulch.
Across the Nashville area, they manage affordable and workforce housing including Hillside Flats, 8200 McCrory, and 12th and Wedgewood. South of Nashville, Elmington manages build-to-rent communities like 780 Townhomes and Westfield
Townhomes.
This variety has been a key to success as it has fostered a diverse array of strategic initiatives and developed Elmington Property Management into the multi-faceted management company it is today. Although they would not be anywhere without their people, specific attention to professional development has continued to assist employees in finding long-term success at Elmington.
“Focusing on employee development is a significant factor in retaining long-term team members who aspire to advance their careers within the company,” says Wes Schmitz, Regional Manager. “With our corporate office located on historic Music Row, Elmington Property Management offers the unique opportunity to grow from an on-site role to a corporate position— something only a few management companies can provide here in Nashville. Additionally, it’s crucial to support all team members, especially in a dynamic and competitive market like Nashville. Luxury is a service, not just a rooftop pool. When this mindset flows from the top of the organization and genuine value is placed on each and every employee, we all win!”
Industry News
Application Fraud: In Search for Silver Bullets
One year ago, as multifamily housing executives looked toward 2024, many were applying a new focus to an old problem. Application fraud weighed heavily on senior executives’ minds, and fraud prevention emerged as a top priority.
The trend aligned with the 2024 NAA and NMHC Pulse Survey, which analyzed the operational impacts of rental application fraud and bad debts. The survey revealed some shocking numbers: 93.3% of respondents reported experiencing fraud during the prior 12 months, a staggering 40% yearover-year average increase.
The causes of this uptick seem to be dependent on several factors. The lingering effect of the pandemic, eviction moratoria and the rise of a cottage industry on social media advising would-be fraudsters on how to bypass the checks designed to prevent this illicit activity.
As noted in 20for20, an annual survey of 20 senior rental housing executives, it now seems untenable for a multifamily housing organization to rely on human checks to stop fraudulent applications. While there exist numerous technologies designed to mitigate this problem, what is clear is that there are many types of fraud and different ways to combat it. Operators must balance fraud prevention against the ease of
applying for an apartment.
The environment is quickly changing, with many variables in play. Not all multifamily housing operators have a clear picture of the nature of the problem and the tools available to help solve it. This article will attempt to explain both sides of this equation.
A New Twist on a Perennial Problem
While the problem of fraud is not new, the types of fraud appear to be evolving and are surprisingly ubiquitous across the industry. “We always used to use ID verification and generally thought it was highly successful,” says Mike Hogentogler, Chief Operating Officer of LCOR. “What changed is that we started to notice inconsistencies. More applicants were showing up with job offers but no pay stubs. That created a need for manual verification, which was too labor-intensive, prompting us to explore automated solutions.”
As LCOR began evaluating technologies, teams were shocked by the high rejection rates they saw when they started analyzing documents. “You don’t necessarily expect that in luxury properties like ours, but we quickly realized we were thinking about it the wrong way,” says Hogentogler. “If somebody is trying to commit fraud, why not aim for the penthouse?”
Other local factors contribute to the growth of this problem. In some jurisdictions, lengthy processes increase the incentive for fraudulent applications. That raises both the frequency and the negative consequences in markets previously unaccustomed to high volumes of fraud.
The Evolving Landscape of Fraud Fraud keeps changing as bad actors continue to identify new gaps in the industry’s defenses, but it is helpful to think of fraud in two broad categories: First-party fraud and third-party fraud.
First-party fraud is where the applicant uses their real identity but misrepresents critical information, such as falsifying employment, references or financial documents. It is the most common form of application fraud and primarily involves fake or manipulated documents like pay stubs or bank statements. It may also involve a fake Social Security number (SSN).
More sophisticated forms of firstparty fraud may include inception fraud, where a fraudster pays another actor to process fraudulent salary payments through a legitimate LLC, thereby producing
pay stubs that pass documentbased checks.
Third-party fraud involves the fraudster using someone else’s identity to apply for a lease. It can entail identity theft or the creation of a new identity. Third-party fraud carries the significant risk of not knowing who the applicant is, which presents personal risk, e.g., on in-person property tours, property liability risk and substantial potential losses for housing providers because of the difficulty of eviction (it’s hard to initiate proceedings when you don’t know who the resident actually is).
Synthetic fraud is a growing and sophisticated form of third-party fraud, which involves creating a completely fabricated identity by piecing together elements like a fake name, SSN or Credit Privacy Number (CPN), and address history. It is typically used by imposters for unsecured credit: Taking out loans or opening credit card accounts in the names of contrived identities and never repaying them. In the context of rental applications, it is potentially the most complex and challenging type of fraud to detect.
It is hard to estimate the
prevalence of each type of fraud. A RealPage survey published in March 2024 reported the incidence of four different fraud types among its respondents:
Fake or manipulated identities (58%)
Misrepresenting income (57%)
Identity theft (53%)
Site staff pushing through unqualified candidates (51%)
While the numbers demonstrate that these fraud types are relatively common, they do not make it any easier for property management companies to decide where to focus their efforts at prevention.
Anecdotal evidence suggests that between 5% to 8% of applications involve some form of fraud. This figure excludes potential fraudsters who abandon their attempts when they encounter anti-fraud measures. The rising cost of fraud justifies the expense of prevention. Monthly rent, eviction time and fees can easily result in $10,000 in bad debt, which quickly compounds with multiple cases.
Seven GNAA members tapped for NAA committees
Seven members of the Greater Nashville Apartment Association (GNAA) have been selected to serve on National Apartment Association (NAA) committees for 2025, continuing the association’s legacy as a key voice in shaping the multifamily housing industry. These roles place GNAA members at the heart of critical discussions on legislative priorities, operational strategies, and professional development for the industry nationwide.
NAA committees are where the apartment industry’s top leaders come together to tackle challenges, create innovative solutions, and shape policies that impact housing professionals and communities across the country. By serving in these roles, GNAA members ensure that the perspectives of Middle Tennessee are represented on a national scale.
GNAA Members Selected for NAA Committees in 2025
#NAAGives: Susan Sherfield
Global Outreach: Lisa Gunderson, Susan Sherfield
Governance Committee: Susan Sherfield
Legislative Committee: Jennifer McCoy
Membership Committee: Tammy Lee
NextGen Committee: Stephanie Burns
Operations Committee: Ginny Johnson
NAAEI Program
Administration Committee: Ginny Johnson (who will serve as committee co-chair)
RPM Careers Committee: Eddie Williams, Tammy Lee From guiding the industry’s global outreach to co-chairing key programs like the NAAEI Program Administration Committee, GNAA members are poised to make a meaningful impact. Their appointments to these committees reflect not just individual accomplishments but also the strength and leadership of GNAA as an organization. Serving on NAA committees is both a responsibility and an opportunity. These GNAA members will advocate for policies and initiatives that address the challenges faced by
multifamily housing professionals while bringing national insights back to strengthen GNAA’s local impact.
GNAA President Ginny Johnson, who will also serve as Co-Chair of the NAAEI Program Administration Committee, emphasized the importance of these appointments. “It’s an honor to see so many GNAA members stepping into national leadership roles,” Johnson said. “These committees shape the future of our industry, and having a strong presence from Nashville ensures our region’s unique needs and perspectives are part of the conversation. This is a testament to the talent and commitment within our organization.”
GNAA has a long history of producing leaders who contribute at both the local and national levels. This year’s appointees continue that tradition, highlighting the association’s reputation as a hub of innovation, collaboration, and forward-thinking leadership.
Lisa Gunderson
Jennifer McCoy
Tammy Lee
Stephanie Burns
Ginny Johnson
Eddie Williams
Susan Sherfield
Know the law:
New Tennessee law means a change to the NAA Tennessee lease
If you’ve heard me speak over the last 6 months or so (including at GNAA’s Legal Conference), you know that there were several changes to Tennessee law after last year’s legislative session.
One of those changes went into effect on January 1, 2025 and resulted in changes to the NAA Tennessee Lease to reflect best practices based on this new law.
This new law amends Tenn. Code Ann. § 66-28-302 and now requires that a landlord
must disclose to the tenant in writing:
• The name and address of: (A) the agent authorized to manage the premises, which may include a third-party management company; and an owner of the premises and a person or agent authorized to act for and on behalf of the owner for the acceptance of service of process and for receipt of notices and demands; and
• A telephone number or
Nathan Lybarger
electronic mail address for maintenance services; or an online
portal system designed for landlord-tenant communication. (emphasis added)
• While the statute doesn’t indicate any specific penalties for failure to comply with these requirements, there could be ramifications in our failure to disclose these items. In short, we want to make sure we’re complying with these requirements, as we do with all requirements imposed upon housing providers. Lucky for us, NAA’s Lease has us covered.
First, you’ll notice that the latest version of the NAA Lease includes a new blank in paragraph 1, “PARTIES” so that we can now include the name of the ownership entity and the management company managing on behalf of the owner. Of course, this information needs to be accurate at the time the lease is signed, but as long as it is, we’ve satisfied Section 1 of the new law.
Second, paragraph 27 “REQUESTS, REPAIRS, AND MALFUNCTIONS” now checkbox options to indicate how maintenance requests are to
be submitted. You can check any or all of these boxes, just so long as one of them is checked and the correct information included. Providing this information now means that you’ve complied with Section 2 of Tennessee’s new law.
This new law was intended to make sure that residents have clear means of communication, primarily when attempting to submit maintenance requests. For that reason, it’s a good idea to update your residents in writing if the means of communication change during the lease term. But so long as the lease includes this information, there is no doubt that it was disclosed to the resident at the time that the lease was entered into, and that you’ve complied with Tennessee’s newest legal requirement.
This year’s state legislative session began on January 15, 2025. We’ll be sure to keep members informed of any developments as the session progresses.
THE RULES DIVING INTO OF POOLS
Featuring Tommy Eubanks with Metro Nashville Health Department
WEDNESDAY,
We
need your help making our goal!
Make a donation to
NAAPAC today!
What Is NAAPAC?
NAAPAC is the bi-partisan political action committee that supports Congressional candidates who represent good government and understand the needs and concerns of the apartment housing industry.
Why should I care?
A Seat at the Table. Would you rather be at the table, or on the menu? NAAPAC is your vehicle to support federal candidates who are open to the apartment industry’s views on issues crucial to your business and the industry at large.
Credibility. NAAPAC gives our profession political credibility. It shows that we are willing to support lawmakers who help enact policies that will allow us to keep creating quality apartment homes across America.
Success. Growing our influence in Washington, DC, does not happen easily. It is an ongoing and long-term process that only succeeds as more and more NAA members participate. Your involvement makes NAAPAC grow in strength.
SCAN NOW TO MAKE A CONTRIBUTION
Why does NAAPAC need donations ?
NAA is prohibited from using general account funds such as membership dues or other revenue to contribute to federal elections. That means NAAPAC, by pooling the individual contributions of NAA and affiliate members, is the only vehicle through which NAA and its members may participate in the political process. NAAPAC may only accept personal contributions from members of the NAA and its affiliates.
If we all give a little, we can make a huge difference!
Driving success in 2025
Saving Smart: 10 proven tips for cutting costs in apartment communities in 2025
Managing operational expenses in apartment communities is a delicate balance between maintaining quality services and ensuring profitability. Here are ten practical strategies to keep costs under control while maintaining happy residents and efficient operations:
1. Energy Efficiency Upgrades Tip: Invest in LED lighting, smart thermostats, and energy-efficient appliances. Why it works: LED bulbs use significantly less electricity than traditional bulbs and last much longer, reducing replacement costs. Smart thermostats can be programmed to optimize heating and cooling when spaces are unoccupied, saving on utility bills. Additionally, energy-efficient appliances attract eco-conscious tenants and may qualify your property for energy rebate programs.
2. Regular Preventative Maintenance
Tip: Schedule routine inspections for HVAC, plumbing, and electrical systems.
Why it works: Catching small issues early prevents them from escalating into costly emergency repairs. For example, a simple HVAC filter replacement can improve system efficiency, extending its lifespan and lowering energy costs. Document all maintenance activities to track trends and optimize scheduling.
3. Water Conservation Measures
Tip: Install low-flow faucets, toilets, and showerheads.
Why it works: These upgrades can reduce water usage by up to 30%, significantly cutting utility expenses. Smart irrigation systems ensure that plants are watered only when needed, avoiding overwatering and saving money on water bills while maintaining a lush appearance.
4. Streamline Waste Management
Tip: Implement recycling programs and optimize trash pickup schedules.
Why it works: Recycling can reduce the volume of waste sent to landfills, potentially lowering disposal costs. Additionally, monitoring trash output can help optimize pickup frequency, avoiding unnecessary expenses. Residents often appreciate eco-friendly initiatives, enhancing community satisfaction.
5. Invest in Technology
Tip: Use property management software for tasks like rent collection, maintenance requests, and resident communication.
Why it works: Automation reduces the time and resources needed for manual processes, improving accuracy and efficiency. Software platforms also offer data analytics, providing insights into operational trends and helping you make informed decisions that save money.
6. Optimize Staffing Levels
Tip: Cross-train staff to handle multiple responsibilities.
Why it works: Cross-training minimizes the need for specialized personnel, especially during slow periods, while maintaining essential operations. Consider outsourcing non-core activities, like deep cleaning or security, to reduce payroll expenses
without compromising quality.
7. Group Purchasing
Tip: Partner with other apartment communities for bulk purchasing of supplies and materials.
Why it works: Leveraging group purchasing power allows you to access significant discounts. For example, buying HVAC filters or lightbulbs in bulk not only reduces costs but ensures you always have essential supplies on hand, avoiding delays in maintenance.
8. Rent Collection Incentives
Tip: Offer small discounts or perks for early or ontime rent payments.
Why it works: Incentivizing timely payments reduces the likelihood of late fees and costly collections processes. Improved cash flow ensures you can cover operational expenses promptly, while the goodwill generated strengthens tenant relationships.
9. Landscape Smartly
Tip: Use drought-resistant plants and minimize grassed areas.
Why it works: These strategies lower water and maintenance costs without sacrificing curb appeal. Mulch not only conserves water but also reduces weed growth, cutting down on labor and chemical use. Residents will enjoy the aesthetic while you benefit from long-term savings.
10. Leverage Tax Benefits and Rebates
Tip: Research and apply for local, state, or federal incentives for energy efficiency or affordable housing programs.
Why it works: Programs like these can offset upfront costs for property improvements, offering financial relief both immediately and over time. Many municipalities also provide grants for green initiatives, making sustainable investments even more attractive.
Cutting costs doesn’t have to compromise service quality. By implementing these strategies, apartment communities can enhance their operational efficiency while creating an attractive and comfortable environment for residents. Proactive planning and smart investments ensure financial stability and resident satisfaction, making these tips a win-win for everyone involved.
NAA 2025 Apartment Outlook
It was not all about the supply in 2024, despite headlines dominating to the contrary. Apartment market demand held up well, occupancy rates increased, and rental rates began to moderate at the national level.
But because real estate is local, it is important to delve into the pain points of many metro areas across the country. Markets such as Austin, Texas, Raleigh, N.C., San Antonio, Denver and Phoenix are still experiencing declines in effective rents, along the order of 2.5% to 5.5% year-overyear, according to CoStar. All of these markets had high levels of construction with some, like Austin, delivering new units measuring more than 10% of its current stock in just 12 months. The national average is 3.6%. Effective rents in Austin have decreased by nearly 10% while occupancy rates have plummeted by 9 percentage points since recent peaks.
Many of these same markets are also experiencing exceptional levels of demand, however, with year-to-date absorption coming in only second to the record-breaking 2021. Despite a cooling labor market, there was significant job growth in 2024, as 1.7 million jobs were added to U.S. payrolls through October. Alongside wage growth that is persistently elevated, renters were confident enough in their financial situations to move into a new apartment. Combined with discounted rents and concessions in certain markets, some were even able to upgrade their current living situations for a marginal rise in cost.
The waning yet strong labor market is depicted in several data series in the chart below. There were 4.7 million fewer job openings in September 2024 than at the all-time peak in March 2022, equating to just 1.1 jobs per unemployed person. In 2022, employees took advantage of job availabilities to switch jobs and earn more money. Although off from the heady peaks of that year, wages for both job stayers and job switchers remain elevated from pre-2020 levels. The quits level—not shown in the chart—mirrors the trend in job openings and provides one more signal of a weaker labor market. Just 3.1 million employees quit their jobs in September, a level not seen in more than six years. During the “Great Resignation” some 4.3 million to 4.5 million employees were quitting their jobs every month for better, and often higher-paying, opportunities. The tides have turned more toward an employers’ market, meaning wage growth should begin to moderate further in 2025.
wage growth vs job openings
The unemployment rate was yet another sign of a softening labor market. Its increase of 60 basis points from January to July triggered what is known as the “Sahm Rule,” an indicator that a recession has begun. But the upturn was short-lived, and the unemployment rate settled back down to 4.1% by October, a historically low level. Forecasts are broadly in line in terms of unemployment inching up in 2025, but at 4.5% and lower, they remain well within what is considered full employment. 2026 forecasts range from 4.0% to 4.7%. Layoffs are low by long-term norms, and while more Baby Boomers are expected to leave the labor force in the coming years, there’s every indication to suggest employment will hold up well through the forecast period. Downside risks to the job market may come by way of stringent immigration policies from the incoming administration.
Economic forecasts
Real gross domestic product (GDP) surprised to the upside thanks to consumers, who continued to spend on goods and services throughout the year as wage growth outpaced inflation. GDP forecasts are mixed with several expecting it to meet or exceed its long-run potential of 2.0% in 2025 while others predict a pull-back next year. It’s important to note that some of the forecasts included in this outlook were published prior to the November presidential election results and the subsequent rise in consumer confidence.
Inflation mostly receded throughout 2024, although items like shelter and other services remained sticky. In October, headline inflation was up 2.6% year-over-year. The 2.4% increase in September was the lowest since February 2021. Inflation is expected to stay under 3.0% in both 2025 and 2026. Tariffs proposed by the Trump Administration will absolutely have inflationary impacts, but the magnitude, timing and legalities are big unknowns. Even if tariffs are implemented as outlined, the effects are expected to be temporary, relatively minor and not a repeat of the recent high inflationary period.
Construction deliveries for apartment properties linger at 50-year highs, while those in the for-sale market are as strong as they’ve been since before the Great Recession. Permitting activity and starts have widely diverged in 2024, however. Year-to-date through October, single-family permits and starts were up 8% and 10%, respectively,
compared to the same period last year while multifamily permits fell 23% and starts were down 29%. With mortgage rates moderating somewhat and homebuilders continuing to offer incentives, the demand for new homes is fairly healthy. And while demand for apartments is also strong, it is only now starting to catch up to new supply and by no means across every market. In addition to waiting for some of the excess supply to be absorbed, developers are dealing with high interest rates, high costs and difficulty obtaining construction financing.
The forecasts for housing starts are mostly consistent in the majority calling for single-family starts to rise and multifamily starts to decline in 2025. The NAA/John Burns Research & Consulting (JBREC) Apartment Developer and Investor Survey for Q3 2024 revealed that 65% of developers expect starts will decrease in the next 12 months, up from 41% in Q2. Only 15% expect them to accelerate.
2025 housing starts forecasts
Private sector data providers are projecting apartment completions to drop next year by as little as 8% to as high as 51%, with another plunge in 2026. The estimated cumulative reduction in 2025 and 2026 ranges from 33% to 62%. While fewer deliveries next year will be a welcome respite in several markets, the extraordinarily low number of deliveries in 2026 could spell trouble in terms of rental housing shortages and attendant rent increases, thereby erasing gains made in affordability in some of the highest-supplied markets. The numbers projected in 2026 would be the lowest since 20132014.
New apartment supply forecasts
Forecasts for apartment market indicators show steadily improving occupancy rates, increasing by 10 to 50 basis points in 2025 and up to 30 basis points in 2026. Effective rent growth is expected to be considerably stronger in 2025 than
this year, ranging from 2.6% to 4.8% and returning to more historic norms in 2026 in the 3.0% to 4.0% range. The potential for upside risks for both occupancy and rents is high, given the sharp contraction in new deliveries in 2026. In fact, Yardi Matrix is forecasting 7% rent growth in 2026, due to fewer deliveries and robust demand over the next 12 to 24 months.
Occupancy & effective rent growth forecasts
High interest rates remain a drag on profitability and recent comments from Fed officials suggest they are in no hurry to cut further, while the yield on the 10-year Treasury has also been on the upswing. However, the transaction market appears to have turned a corner with volumes beginning to pick up. The Q3 2024 NAA/JBREC survey showed that investors have easier access to both debt and equity financing for acquisitions compared to six months ago, and more than one-third expect to purchase apartment communities over the next six months.
The swiftness of the presidential election results did wonders for financial markets as well as business and consumer sentiment, although uncertainties around policies continue. Mass deportations and/or stricter immigration policies could have harmful effects on both the labor and rental housing markets. The construction industry, in particular, stands to suffer as foreign-born workers comprise 29% of the sector, according to the Census Bureau. And while the regulatory environment at the national level will ease, adverse housing policies at the state and local levels are not going away, nor is extensive litigation. But the industry will have a lot going for it in 2025: A unified, business-friendly federal government; absorption of excess supply, resulting in improved rent growth; and steady demand on the back of what is arguably the healthiest economy in the world.
Paula Munger is Vice President of Research at NAA.
CAREER
GNAA preps for 2025 directory,
don’t miss your chance to be a part
The Greater Nashville Apartment Association (GNAA) is gearing up for the 2025 edition of its Member Directory, a premier resource designed to connect its members with key contacts and valuable information. This exclusive tool serves as a vital link for property managers, suppliers, and industry professionals, fostering stronger connections across the multifamily housing community.
Why the GNAA Member Directory Matters.
It includes detailed listings of property managers, supplier partners, and relevant industry contacts, making it an indispensable guide for anyone involved in the multifamily housing space. GNAA members rely on the directory year-round to network, grow their businesses, and stay informed.
Advertising Opportunities
For businesses looking to expand their reach within the multifamily housing community, the GNAA Member Directory offers prime advertising opportunities. Advertising in the directory places your brand front and center with a highly targeted audience, making it the perfect platform to boost visibility and connect with decision-makers in the industry.
Interested in placing an ad? Reach out to Autumn Stiles, Director of Membership, at membership@ gnaa.org to secure your spot in this essential publication.
Getting It Right: Updating Member Information
To ensure the directory remains an accurate and valuable tool, GNAA is calling on members to review and update their contact information. By keeping the directory current, members can avoid missed opportunities and maintain seamless connections within the industry.
GNAA encourages all members to double-check their details and submit any corrections or updates promptly. Accurate listings ensure that members maximize the benefits of this exclusive resource. Have corrections? Send those to Stiles at membership@gnaa.org ASAP.
Be Part of the 2025 Edition
Whether you’re looking to advertise or simply update your information, now is the time to act. The 2025 GNAA Member Directory promises to be the most comprehensive edition yet, continuing its legacy as a cornerstone of the Greater Nashville multifamily housing community.
MANAGEMENT COMPANIES
S2 Residential
2801 North Harwood Street Suite 1800 Dallas, TX 75201 (214)377-2982 phoffman@s2cp.com (615)420-6436 vintagenorthcreekmgr@ elmingtonpm.com http://lives2res.com
What brought you to the apartment industry? I used to work on the legal side of the industry until COVID hit Then I switched to the leasing side of the industry
Was this the career path something that was always on your radar? I never aspired to be in property management It kind of just fell into place since I worked on the legal end of the industry But once I got into it, I became more intrigued by what happens behind the scenes Now I want to work my way into the corporate realm of the industry and maybe have a management company of my own one day
Did you have any unrelated jobs growing up that unexpectedly prepared you for the apartment industry?
I have been working in customer service since I was 14 In someway, each of those jobs has prepared me for this industry The most useful job that I incorporate into my current position was working at the law office in Virginia Having the legal knowledge for this industry helps me stay prepared and help my residents avoid that process
Best Professional advice you have ever been given?
The best advice I was given came from one of my managers in Virginia She said there is no such thing as a waste of time As long as you gain something from it, it's made you a better person
What is your favorite thing to do on the weekends?
I'm a huge foodie so I'm always looking for a new restaurant to try
Do you have any pets? Yes, I inherited a Lab/Pit and just got a new puppy that's an Aussie/Lab
Coolest place you ’ ve ever traveled? The coolest place that I've been and will never turn down returning to is Jamaica
Atira Kennedy property manager, Volunteer Properties, 5 years in the business. Member of the Next-Gen Committee
Give us a fun fact about you! I published a poetry book at the peak of COVID I also used to model in Virginia
What upcoming GNAA event are you excited to attend and why? We have a ways to go before it comes around again, but I get excited for the Trade Show I'm especially excited for 2025 since I'm finally working with a company I'm proud to storm the doors with
Do you have a motto you live by? There's always tomorrow And if tomorrow doesn't come, then you don't have to worry about it anyway
What's your best productivity hack?
My best hack is to write things down Make yourself a checklist of things that need to be done for the day at the top and then for the week Your daily checklist has to be completed before you leave for the day If it's not checked off then it rolls over to tomorrow If you have more free time than anticipated, then you knock off one of your weekly tasks It helps you stay proactive and productive
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• $25 per entry or get five for $100 (Personal contributions only, no corporate/company contributions!)
• Last day to enter is March 30, 2025
• Winner will be announced on March 31, 2025 (winner need not be present)
