Putting package solutions in place in 2025 10 Hey Boomers, here come the Zoomers Bridging the generational gap 14 It’s the Law
Truth in Reviews: Navigating the FTC’s new consumer guidelines 18 Driving success in 2025
Game-changing tips for maintenance folks 20 Eyeing the Feds
What’s NAA looking at for advocacy in 2025?
Winning strategy GNAA continues massive growth
ASSOCIATION NEWS
8 Education Collecting with Sass & Class 13 Commit to Success GNAA committees
January Supplier Luncheon 2025 GNAA vision
Education 2025 Education schedule
New members
Welcome to the GNAA family
Calendar
Don’t miss our amazing events!
Certified Pool Operator Course Spring will be here soon, get your certification and be prepared
Manager’s Luncheon Mastering the Clock
Nicole Samson, secretary/treasurer; Stephanie Burns, chairman-elect; Eddie Ivey, vice chairman, Tammy Lee, chairman and Jenn Mulholland, immediate past president.
Cover photo by: John Albani, John Albani Photography
Tammy Lee A message from
Dear GNAA Members,
As I step into the role of Chairman for the Greater Nashville Apartment Association (GNAA) in 2025, I am filled with gratitude and excitement for the journey ahead. This association has been a cornerstone of my professional life for the better part of two decades, and I am honored to continue building on its incredible legacy. Together, we have the opportunity to align our goals, modernize our practices, and prepare GNAA for a vibrant and impactful future.
Reflecting on Our Foundation
With over 30 years in the multifamily housing industry, I’ve had the privilege of witnessing firsthand the resilience and innovation that define our field. From managing communities as an on-site associate to my current role as Area Vice President for Willow Bridge Property Company, I’ve learned that the strength of our industry lies in its people. GNAA embodies that strength, and I’m committed to supporting our members as we tackle challenges and seize opportunities together.
My journey with GNAA began in 2009 when I joined the board of directors. Since then, I’ve served on numerous committees—governance, membership, community service, and more—each experience reinforcing my belief in the power of collaboration. I am also proud to have served as Chairman of GNAA in 2014, an experience that deepened my appreciation for this organization’s impact. Most recently, I concluded my term as Chairman of the Tennessee Apartment Association (TNAA) board of directors, where I had the honor of working alongside incredible leaders across our state. My involvement has also extended to the National Apartment Association (NAA), where I’ve worked alongside passionate leaders to advocate for our industry at every level.
2025: A Vision for Strategic Growth
This year, GNAA will embark on a series of initiatives aimed at ensuring we remain a dynamic and relevant organization for years to come. My priorities for 2025 include:
Comprehensive By-Law Review
We will conduct a thorough review and update of GNAA’s by-laws to align with the governance structures of TNAA and NAA. This effort will ensure clarity, consistency, and a solid foundation for our decision-making processes.
Development of a Strategic Plan
GNAA will craft a forward-looking strategic plan to guide our association through the next phase of growth. This plan will help us set measurable goals, anticipate industry trends, and position GNAA as a leader in advocacy, member services, and one of the leading apartment associations in the country.
Creation of a Policy & Procedures Manual
To enhance operational efficiency, we will develop
a Policy & Procedures manual that mirrors the frameworks already in place at TNAA and NAA. This resource will provide clear guidance for our leaders and staff, fostering consistency and transparency.
Revitalization of the RPM Careers Committee
Workforce development remains a critical focus for our industry. By revitalizing the RPM Careers committee, we aim to inspire and prepare the next generation of multifamily professionals. This initiative builds on my years of advocacy for workforce education through NAA.
Looking Ahead
As we work toward these goals, my overarching vision is to ensure GNAA continues to be a hub for collaboration, innovation, and professional growth. Our strength lies in the dedication and expertise of our members, and I am committed to fostering an environment where every voice is heard, and every contribution is valued. Together, we will position GNAA as a leader in advocacy, member services, and a shining example for apartment associations nationwide.
A Message of Gratitude
To each of you who contribute to GNAA’s success— whether through leadership roles, committee work, or daily dedication to our industry—I thank you. Your passion and commitment inspire me to serve with purpose and determination.
Let’s make 2025 a year of transformation and progress. Together, we can build on our traditions while creating a future filled with opportunity for all.
Warm regards, Tammy Lee
Chairman, Greater Nashville Apartment Association
Starting 2025 out strong:
How to get ahead on package solutions in multifamily communities
The global B2C ecommerce market reached $4.8 trillion in 2023 and is expected to grow to $9 trillion by 2032. A growth rate of 7% is anticipated over the next 3 years alone! With the surge in e-commerce, multifamily properties are facing unprecedented challenges in package management.
From daily deliveries to seasonal peaks, property managers need innovative solutions to meet residents’ expectations and reduce operational burdens.
The Multifamily Package Problem
Online shopping continues to grow, with more residents expecting seamless delivery and storage options. During peak periods—like the holiday season—property managers can be overwhelmed by the volume of incoming packages, creating bottlenecks in traditional storage areas.
According to industry insights, nearly half of holiday shoppers now make most of their purchases online, intensifying the need for effective package management at residential properties.
Traditional approaches, such as leaving packages with leasing offices, are no longer sustainable. Staffing constraints and limited storage capacity can lead to delays, misplaced deliveries, and frustrated residents—impacting retention and property reputation.
Future-Ready Solutions
In today’s competitive market, multifamily communities are turning to technology to improve operations and elevate the resident experience. A variety of offerings address a critical pain point while also contributing to property value and retention rates.
As the demand for e-commerce continues to grow, properties equipped with advanced package management solutions are better positioned to meet resident expectations and thrive.
Transform Your Package Management
Some options include
• Smart Lockers and Package Rooms: With 100% package acceptance and superior technology, these solutions are designed to store packages securely until residents are ready to retrieve them.
• Liaison Service: Combined with our Package Room or Package Lockers, some companies provide a human component to handle resident packages so the office staff can get their time back to helping residents.
• Temporary Capacity Expansions: Flex Lockers are temporary, budget-friendly solutions for peak periods. These mobile, wirelessly connected lockers can be deployed within minutes, requiring no additional site preparation. Perfect for the holiday package piles.
• Flexible Billing Plans: Tight budgets shouldn’t mean sacrificing the overall resident experience. Some companies install smart lockers with $0 upfront costs. Instantly transform your package management into a seamless process while giving properties the opportunity to create a new revenue stream.
These solutions not only optimize package handling but also enhance resident satisfaction by providing reliable, secure delivery access. Furthermore, the ease of installation and scalability ensures properties can adapt to changing needs without significant upfront investments.
By proactively implementing solutions such as smart lockers and Flex Lockers, property managers can alleviate the operational stress of package surges and keep residents satisfied yearround, no matter the volume.
Kristen Hubert, National Representative Luxer One Premier Partner
COLLECTING WITH SASS AND CLASS
INSTRUCTOR:
December
RPM Careers
Hey Boomers, Here come the Zoomers
The generational gap will continue, so learn to build on differences.
The generational battle in the workplace is becoming more evident. Some perceive Baby Boomers as the most dedicated and reliable generation, while others find Gen Z, also known as Zoomers, to be the most creative generation.
In the middle we have Gen X and Millennials still fighting for their right to be heard. So, which generation makes for the best workforce?
During the Apartmentalize 2024 session, “Hey Boomers, Here Come the Zoomers!,” panelists discussed the strengths each generation brings to the table and emphasized the value of multigenerational teams.
It seems that older generations point the finger at the younger generations and vice versa. However, if the goal is to help a company achieve sustainable success, every generation that makes up the current workforce must come together and learn from one another.
On average, five to six generations of workers will continue to be employed at the same time.
“One size doesn’t fit all, we don’t want to generalize or stereotype an entire generation,” said Ivana Christman, Owner and President of Quest
Holdings, LLC. “We want to be sure to understand the strengths of each generation and help them flourish in those areas. It’s important to have an inclusive and diverse workforce. There are so many positives to having multiple generations in your workforce, that’s what makes teams truly thrive.”
A diverse workforce means that leaders must take the time to get to know and understand their associates.
Kristin Tolliver, Senior Vice President of Human Resources for Thompson Thrift, has found tremendous value in prioritizing quarterly check-ins with her team, starting with the onboarding process.
“When reviewing resumes, don’t assume an applicant’s disposition based on their generation,” Tolliver said. “Once you hire an associate, ask them questions, learn what motivates them and what may give them trouble. Have open conversations and get to know who you work with. Ask them what you, as a leader, can do better to help them be successful on a multigenerational team.”
Fostering a collaborative team environment means that leaders must embrace generational differences and promote a mutual respect between associates of all ages.
It shouldn’t be an “Us vs. Them” mentality but rather a learning experience that leads to collaborative solutions and lasting company success.
“We have to actively listen to one another and not dismiss someone because they think differently,” said Tamera Greene, West Region Vice President of Community Management for Thompson Thrift. “Put yourself in other people’s shoes and meet them where they are. It comes down to this: Learn from one another, tailor your communication and don’t overlook the similarities. We are really more alike than we all think.”
By welcoming and encouraging a multigenerational workforce, team leaders can cultivate an organization that experiences higher employee satisfaction, increased knowledge sharing and collaboration, improved company performance and enhanced overall team productivity.
Andrew Ruhland is an Account Executive and Content Writer for LinnellTaylor Marketing.
TIPS FOR WORKING TOGETHER
Embrace Technology
Stay open to new tools and platforms.
Ask for help when needed—Zoomers often enjoy sharing their tech expertise.
Communicate Clearly
Be concise and transparent in messages.
Use a mix of communication styles (emails, texts, memes, and quick meetings) to bridge generational preferences.
Value Their Input
Encourage them to share ideas—Zoomers thrive in inclusive environments.
Highlight how their contributions align with the bigger picture.
Be Open to Feedback
Create a space where feedback flows both ways.
Accept that some traditional approaches may feel outdated to Zoomers.
Encourage Flexibility
Understand their preference for work-life balance.
Offer options like flexible schedules or remote work opportunities when possible.
Learn Their Language
Stay aware of modern slang and cultural references, but don’t force it.
Humor and shared experiences can build camaraderie.
Show Authenticity
Zoomers appreciate genuine interactions—be yourself. Align actions with words to build trust.
December Maintenance Luncheon
Commit to success: GNAA 2025 Commitees to lead
Committees are a critical part of GNAA operations, as each committee is responsible for specific aspects of the organization’s success.
Powered by GNAA members, these committees allow participants to engage in areas they find most rewarding. Each committee typically has two cochairs, thoughtfully appointed by GNAA’s Chairman, to lead their efforts effectively.
All active GNAA members are welcome to join any committees of interest and participate in committee meetings. With a wide variety of committees to choose from, members are encouraged to find at least one that aligns with their interests.
Committee Chairs 2025: Apartment Tour & Golf
Tournament: Melanie Brink &
Annie Williams
Awards: Jay Cathey & Julie Stayton
Budget & Finance: Andrew Klahn & Zac Ward
Communications: Stephanie Burns & Tabitha Gill
Community Service: Jennifer McCoy
DEI: Julie Stayton & Tracey Crowe
Education: Susan Sherfield
Gala: Laura Watkins & Tracey Crowe
GMM/MEC/Programs: Maria
Williams & Sundae Caudle
Legislative: Jennifer McCoy & Amy Heskett
Luncheons: Branon Saldana, Annie Williams and Rachel Stewart
GNAA President Ginny Johnson expressed her enthusiasm for the year ahead, stating:
"Committees are the backbone of GNAA’s success, and I’m excited to see the passion and creativity our leaders will bring to 2025. Together, we’ll continue to grow and serve our incredible membership."
Truth in Reviews:
Navigating the FTC’s New Consumer Guidelines
Receive a bad review from an unhappy resident? Unfortunately, it is in your best interest to keep it up… The Federal Trade Commission recently released a new report on consumer reviews and specifically addresses deceptive practices relating to such reviews. How does this affect your business? Well, even though your company might not being paying TikTok influencers to do a #GetReadyWithMe while they talk about how great your property is, there are some important things to keep in
mind when soliciting reviews on sites like Google, Yelp, or Apartments.com.
Fake Reviews
This one might go without saying, but fake reviews are a big no-no. Fake reviews can mislead consumers. Additionally, review hijacking can be an issue which is when a company takes over a property page to post a false or misleading review. Bottom line – don’t post a false or misleading review.
Incentivized Reviews
Incentivized reviews are
not necessarily illegal, but if you do decide to pursue an incentivized review, you must
Jennifer McCoy
ensure that it is disclosed clearly.
So, if you do decide to go the TikTok influencer #GRWM route, you must ensure that they disclose that they are being paid or offered some incentive to give a review. This allows consumers to assess the credibility of the review if they clearly know the person reviewing the property is incentivized.
Purchasing a Consumer Review
This one feels like it goes without saying…you cannot pay someone money to write a positive review, but the FTC takes it beyond just paying someone cash money. The term “purchasing” also includes providing something of value, including money, goods, or use of discount on future services in exchange for a review.
Bots Writing Reviews
With the introduction of AI, I am sure we have all thought about just using some bots to inflate our ratings and reviews. That being said, using such bots or fake review generators is not recommended because the FTC cautions against the use due to its potential to create fraudulent activity and cause harm to consumers.
Review Manipulation
I know we have all seen that bad review come in and thought to ourselves, what if we just took down the negative review and maybe only solicit the positive reviews.
Although this practice is tempting, the FTC report states that it is a deceptive practice to only ask satisfied tenants to provide reviews, while discouraging or hiding negative reviews. Moreover, the FTC cautions against using tactics to alter reviews, such as editing or altogether deleting negative reviews.
Legal Enforcement of the FTC Report on Deceptive Consumer Practices
So, what legal implications would there be if you violate anything mentioned above? The FTC has taken serious actions against companies for violating rules against consumer protection. These actions can include fines, sanctions, and issuing warnings to a company, among other things.
How to Ensure You Are Compliant
Make sure all reviews that you solicit or are written about your property follow the above guidelines and are available for consumers to read through. As annoying as the one bad review you get is, it is important to leave it up to ensure that you are not participating in deceptive practices. Plus, we know your properties receive great reviews, so one bad egg should not be cause for concern!
As long as you remain compliant and vigilant to ensure that reviews of your property are fair and accurate, the FTC should not come knocking at your door!
SUPPLIER LUNCHEON JANUARY
2025 GNAA VISION
Tammy Lee Chairman
G U E S T S P E A K E R S
Stephanie Burns Chairman Elect
Eddie Ivey Vice Chairman
Nicole Samson Secretary/Treasurer
JOIN US AS TAMMY LEE, 2025 CHAIRMAN OF THE GNAA BOARD, AND THE GNAA EXECUTIVE COMMITTEE SPEAK ON THEIR GOALS FOR THE UPCOMING YEAR.
J A N . 1 0 | N O O N | G N A A O F F I C E
REGISTER AT GNAA.ORG/ EVENTS
*REGISTRATION NOT CANCELED WITHIN 3 DAYS WILL IN NO SHOW FEES
Driving success in 2025
10 game-changing tips for property maintenance success in 2025
The new year is the perfect time to reset, refocus, and set a strong foundation for success. For property maintenance professionals, staying proactive and adaptable can make all the difference in ensuring smooth operations and satisfied tenants. Here’s how you can make 2025 your most productive and rewarding year yet:
1. Plan Ahead Like a Pro
A well-thought-out plan is the backbone of effective maintenance. Start by creating a comprehensive schedule for the year that includes regular inspections, HVAC servicing, and seasonal tasks like winterizing pipes or preparing landscaping for warmer months. Anticipate high-demand times and stock up on necessary supplies to avoid lastminute scrambles. Proactive planning not only saves time and money but also minimizes disruptions for tenants.
2. Embrace Technology
Leverage technology to streamline your workflow and stay on top of tasks. Maintenance management apps like UpKeep or Maintenance Manager can help track requests, set reminders, and monitor progress. Smart building systems, such as leak detectors and automated HVAC monitors, can alert you to potential issues before they become costly problems. Staying tech-savvy ensures efficiency and keeps you ahead of the curve.
3. Budget Smart, Not Hard
Financial planning is key to avoiding unnecessary stress. Start by allocating funds for unexpected repairs or emergencies. Consider investing in durable, high-quality materials to reduce the frequency of replacements or repairs. While it may be tempting to save money with cheaper options, this can often lead to higher costs in the long run. A thoughtful budget allows for smoother operations and fewer financial surprises.
4. Keep Communication Open
Clear, consistent communication is essential in building trust with residents. Respond promptly to maintenance requests, and take the time to update tenants on repair timelines or progress. Setting up a feedback system can help you identify recurring issues and address them proactively. Open communication creates a positive resident experience and reduces complaints.
5. Master Seasonal Prep
Seasonal changes bring unique maintenance challenges, so staying ahead is critical. In the winter, focus on tasks like insulating pipes, sealing windows, and ensuring heating systems are functioning efficiently. For the summer months, prioritize air conditioning servicing, outdoor landscaping, and pest control. Preparing for seasonal transitions keeps your property in top shape and prevents larger issues from arising.
6. Build a Solid Vendor Network
Develop relationships with reliable contractors, suppliers, and specialists who can step in when needed. Create a go-to list of trusted electricians, plumbers, HVAC technicians, and landscapers. Having dependable vendors on speed dial ensures that emergencies are handled quickly and professionally, saving you time and hassle.
7. Invest in Professional Growth
The maintenance industry is constantly evolving, so staying informed is essential. Attend trade shows, online webinars, or industry-specific certification programs to stay updated on new tools, techniques, and trends. Expanding your skill set not only boosts your confidence but also positions you as a leader in your field.
8. Stay Green and Clean
Sustainability is becoming increasingly important for tenants and property owners alike. Incorporate eco-friendly upgrades, such as energy-efficient lighting, water-saving devices, and improved insulation. Regular cleaning and upkeep not only maintain the aesthetic appeal of your property but also prevent long-term wear and tear. Green choices can reduce utility costs and attract environmentally conscious residents.
9. Celebrate Wins
Recognize milestones and achievements, whether it’s completing a challenging project ahead of schedule or receiving positive feedback from tenants. Celebrating these wins, no matter how small, boosts morale and keeps you motivated. Encourage your team to do the same—it fosters a culture of appreciation and pride in the work you do.
10. Take Care of Yourself
Property maintenance can be physically demanding and mentally taxing. Prioritize your health by getting adequate rest, staying hydrated, and incorporating stretches or light exercise into your routine. When you’re at your best, you’re better equipped to handle the demands of the job and ensure the properties you manage are wellmaintained.
By focusing on proactive planning, leveraging technology, and fostering strong communication, you can set the stage for a smooth and successful year. Remember, your work is about more than fixing buildings—it’s about creating safe and welcoming homes. Here’s to making 2025 a year of growth, efficiency, and accomplishment!
What’s NAA looking at for 2025’s Federal Advocacy?
Not only did 2024 continue the previous year’s trend of increased attention on housing affordability from federal, state and local policymakers, it surpassed it. Housing issues, specifically the need for greater supply, even occupies significant space on the radar of the two presidential candidates. While a first in presidential politics, it is not surprising given public opinion polling, which shows large majorities of voters with significant concerns about the cost of housing.
The National Apartment Association (NAA) engaged in these debates from the beginning and as the 118th Congress wraps up, there is much to celebrate. What follows is an update on our efforts in Congress and the Administration. Read more about NAA’s policy priorities at naahq.org/policy-issues.
NAA’s Congressional Advocacy Building on our success in 2023, NAA successfully built bipartisan, bicameral support for sustainable policy solutions that address the historic undersupply of housing and that protect the nation’s rental housing infrastructure for future generations of renters. All three of our proactive pieces of legislation are bicameral and bipartisan, a significant accomplishment in a noisy political environment.
The Respect State Housing Laws Act clarifies that the federal CARES Act preeviction notice requirement ended when the CARES Act eviction moratorium expired in 2020. We must eliminate any ambiguity that allows this point to remain a contested issue in courts today. This bill passed successfully out of the House Financial Services Committee and was included, at NAA’s urging, in the House-passed HUD appropriations bill.
The YIMBY Act, reintroduced in both the House and Senate, would incentivize local communities to remove barriers to apartment development. The legislation passed unanimously and on a bipartisan basis out of the House Financial Services Committee and has the support of both parties’ leadership for a floor vote in the House prior to the end of the year.
The Choice in Affordable Housing Act, also reintroduced in both chambers of Congress, would enact needed common-sense reforms to the Section 8 Housing Choice Voucher (HCV) program. This legislation has slowly built strong support in the Senate and remains well positioned for inclusion in a broader housing package.
Finally, NAA worked with Congressional offices to raise important federal regulatory issues, including Biden Administration priorities from the Federal Housing Finance Agency (FHFA), Department of Housing and Urban Development (HUD) and United States Postal Service (USPS).
NAA’s Federal Regulatory Advocacy
In 2024, Biden Administration activities touched all aspects of owning, managing and developing rental housing nationally. NAA was ready at every turn to respond to relevant federal regulatory activity and proactively insert the industry’s perspective in national policy conversations.
Filing Beneficial Ownership Information – The U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN) previously announced new “beneficial ownership information” reporting requirements. This requires business owners to disclose information about individuals who directly or indirectly own or maintain substantial control over a reporting company, or an individual that directly or indirectly owns more than 25% of the ownership interests of the reporting company. These new filing requirements are expected to have a significant impact on independent rental owners. Learn more by searching “BOI” at naahq.org.
Landlord-Tenant Requirements for Fannie/Freddie Properties – FHFA continues to engage with stakeholders as the agency considers federalizing landlord-tenant requirements for Enterprise-backed multifamily housing i.e., properties backed by Fannie Mae and Freddie Mac (the Enterprises). FHFA and the Enterprises already announced that a 30-day notice of rent increase, 30-day notice of lease expiration and a five-day grace period from late fees will be required for new loan applications beginning in February 2025. While this measured approach was welcome news, the Agency continues to evaluate whether to adopt more onerous requirements, such as rent control, just cause eviction limitations that effectively eliminate housing providers’ right to nonrenewal and mandating “source of income” like those intended to require housing providers to accept Section 8 Housing Choice Vouchers. NAA looks forward to continuing the conversation with regulators to elevate the industry’s perspective on these issues.
Enhanced Standards to Address Lead Paint Hazards –The Environmental Protection Agency (EPA) has issued
its final rule dramatically altering how dust hazards from lead-based paint are defined and remediated in covered rental housing. The final rule reduces the level of lead dust considered hazardous to “any reportable level as analyzed by any laboratory recognized by EPA’s National Lead Laboratory Accreditation Program” and substantially reduces the threshold for clearance post-abatement, increasing operational uncertainty for housing providers and confusion among renters and their families about potential lead hazards in their homes. NAA worked closely with the National Multifamily Housing Council and its coalition partners in our advocacy efforts to uplift the industry’s concerns with the manner in which the EPA proposed to achieve further reduction of lead dust levels and the associated unintended health impacts on renters and their families.
Mail Delivery Impacted at Rental Communities – NAA continues its work on the student housing reclassification issue that resulted in leasing staff being required to deliver mail to residents. Now a new issue is on the horizon. As a continuation of Project Safe Delivery, USPS announced replacement of physical keys to electronic systems to reduce safety risks to letter carriers and their liability for fraud. NAA is elevating industry concerns about implementation delays of replacement keys that have led to negative repercussions, similar to the student housing issue.
NSPIRE Inspections – HUD extended the compliance deadline for assisted housing providers that are now subject to NSPIRE inspections, moving the deadline for housing benefiting from the Section 8 Housing Choice Voucher program from Oct. 1, 2024, to Oct. 1, 2025. Much like the widely attended education session at the 2024 Apartmentalize conference, NAA will continue to work with HUD and industry leaders on both in-person and virtual opportunities to help members understand their new compliance responsibilities.
This year, NAA’s Executive Committee (pictured above) and volunteer leaders met with federal regulators and reinforced the industry’s perspective on important regulatory issues related to the Section 8 Housing Choice Voucher program, borrower responsibilities for Enterprise-backed housing and insurance.
What We’re Monitoring
NAA continues to monitor several developments in the policy space as we enter 2025, including:
• President Biden’s federal rent control proposal
• The Federal Trade Commission’s so-called “Junk Fees” Rule
• The Federal Communication Commission’s proposal to ban broadband bulk billing
• HUD’s criminal screening rule for assisted housing
• The Occupational Safety and Health Administration’s proposed national heat safety standards for employers
Beyond these actions, tax reform will be the cornerstone focus on Capitol Hill in 2025. As always, NAA will continue its federal advocacy efforts to ensure the industry’s voice is heard and represented in these federal policy debates and utilize every opportunity to protect the industry from bad federal policy.
Amplifying Your Voice
As always, your participation in all of these efforts has never been more important than it is today. There are many options for how you can contribute. To learn more, contact Seth Turner, Senior Manager of Grassroots Advocacy & Stakeholder Engagement, at sturner@naahq.org.
Fifty Forward Angel Tree Event Recap
GNAA Reflects on Impressive Year-Over-Year Growth in 2024
Greater Nashville Apartment Association has achieved remarkable growth and expansion over the past year, solidifying its reputation as a vital organization for property management professionals and suppliers. A detailed look at GNAA’s year-end metrics reveals a story of steady progress across all key membership categories, emphasizing its commitment to fostering connections and empowering the housing industry.
Year-End Metrics Comparison: December 2023 vs. December 2024
Management Companies: Despite a slight decrease, GNAA maintains a strong presence with 97 companies in December 2024, compared to 102 in December 2023.
Apartment Communities: Apartment community membership saw significant growth, rising to 884 in December 2024 from 835 the previous year.
Supplier Members: The supplier network expanded impressively, increasing from 412 members in 2023 to 450 in 2024.
Total Members: Membership surged to 1,434 in
December 2024, up from 1,349 in December 2023, showcasing GNAA’s ability to attract and retain diverse industry stakeholders.
Total Units: Total units under GNAA’s umbrella climbed from 162,859 in 2023 to 175,679 in 2024, reflecting the region’s thriving apartment market and the association’s impact.
Reflecting on the year’s accomplishments, GNAA President Ginny Johnson remarked:
“The growth we’ve experienced this year is a testament to the hard work and collaboration of our members and the GNAA team. From expanding our supplier network to supporting the booming apartment community market, we’ve proven that when we work together, we can achieve remarkable success. Here’s to building on this momentum in the years to come!”
With a focus on community engagement, professional development, and industry innovation, GNAA looks forward to continuing its trajectory of growth and impact in 2025.
COMMUNITIES
Rosette Maggie Sullivan 4100 Hillsboro Pike Nashville, TN 37215 (615)732-0400 rosettemgr@willowbridgepc.com Willow Bridge Property Company 265 Units
Placemakr Music Row 1600 McGavock Street Nashville, TN 37203 (615)227-1600 rbrailean@placemakr.com Placemakr 193 Units
