April 2024 | News & Events Magazine

VISIONARY LEADERS

in affordable housing

2024 BOARD OF DIRECTORS

CHAIRMAN

Jenn Mulholland, CAM

CHAIRMAN-ELECT

Katherine Morrow, CAM

VICE CHAIRMAN

Andrew Klahn, CAPS, CAM, HCCP, CALP

SECRETARY/TREASURER

Eddie Ivey, CAPS

IMMEDIATE PAST CHAIRMAN

Stephanie Liston, CAM, CAPS MANAGERS REPRESENTATIVE

Holly Duren

SUPPLIERS REPRESENTATIVE

DJ Arbogast

MAINTENANCE REPRESENTATIVE

Emir Skopljak, EPA, CAMT, CPO MANAGEMENT DIRECTORS

Melanie Brink, CAM

Sundae Caudle, CAPS

Tabitha Gill

Lauren Hartstern, CAM

Alicia Jones, CAPS, CAM, CALP

Sully Lemmons, CAM, CPM

Erick Rocha, NALP

Nicole Samson, CPM

Julie Stayton, CALP

Laura Watkins

SUPPLIER DIRECTORS

Nathan Lybarger, Esq.

Jennifer McCoy, Esq.

Rusty McDonald

Bridget Opfer

Maria Williams, CAM

MAINTENANCE DIRECTORS

Brandon Etheridge

Rusty Guilliams, CAMT, CPO

IREM LIAISON

Shelley James, CAM, CAPS, CPM

LEGAL ADVISOR

M. Wesley Hall, Esq.

MDHA LIAISON

Norman Deep

PRESIDENT

Ginny Johnson

DIRECTOR OF COMMUNICATIONS & MARKETING

Kendra Love

DIRECTOR OF MEMBERSHIP & FINANCE

Autumn Stiles

COMMUNICATIONS & STATISTICS

COORDINATOR

Lauren High

EDUCATION

Anne

Mary

Nancy

Susan

Enfield Management

Pioneering Affordable Housing and Community Building in Tennessee

Enfield Management, a leader in affordable housing apartment management, continues to make strides in enhancing communities across Tennessee. Their passion lies in affordable housing – providing and maintaining safe, high-quality, affordable homes to those who need it most. Enfield Management invests tremendous effort into creating attainable living opportunities that uplift communities and support their residents.

In 2024, Enfield Management is excited to announce its expansion into the senior housing sector in partnership with Inspiritus. This move marks a significant step forward in addressing the growing need for affordable senior housing options in the region. Additionally, Enfield Management is set to introduce two new affordable communities in 2024, with developments planned in Nashville and Gallatin. These communities will not only provide much-needed affordable housing but also contribute to the overall vibrancy of the neighborhoods they serve.

“Enfield Management is a team-driven company, and I am blessed to be surrounded by teammates dedicated to providing safe, high-quality communities and to giving our residents the additional tools necessary to improve the quality of their lives. I am extremely proud of our efforts to go above and beyond for our residents, like providing Financial Literacy Courses, Summer Lunch Programs, Holiday Parties, and School Backpack Giveaways, just to name a few. Our team exemplifies servant leadership,” said Robbie King, President of Enfield Management.

Building on their recent successes, Enfield Management expanded into Chattanooga in 2023 with The Reserve at Mountain Pass Apartments. This development brings high-quality housing options to the area, in response to the diverse needs and preferences of the community. Furthermore, Enfield Management opened The Briarville Apartments, a new affordable housing community in Madison, demonstrating their ongoing commitment to addressing housing challenges across the state.

continued on p. 5

Briarville Apartments

One of the hallmarks of Enfield Management’s approach is its dedication to community building. Recognizing that a home is more than just a physical space, Enfield Management prioritizes creating a keen sense of community within each property. This commitment is evident in their efforts to organize community events and establish meaningful community partnerships, fostering an environment where residents not only feel supported and connected but can work on personal goals and visions as well.

Enfield Management’s community-focused approach extends beyond the boundaries of their properties. They actively engage in initiatives that contribute to the well-being of the neighborhoods in which they operate, including supporting local businesses and participating in improvement projects. By investing in the broader community, Enfield Management aims to create vibrant and supportive neighborhoods where residents thrive.

At the heart of Enfield Management’s success is their meticulous attention to property maintenance. By employing a skilled team of property managers and maintenance staff, they ensure each community remains clean, well-maintained, and visually appealing. This proactive approach not only enhances resident satisfaction but also contributes to increased property values and lower operating expenses.

As Enfield Management continues to grow and innovate, they remain open to new partnerships in Tennessee. Their commitment to providing optimal living environments and fostering strong communities underscores their dedication to making a positive impact in the lives of residents across the state.

In conclusion, Enfield Management’s multifaceted approach to affordable housing and community building sets a high standard for property management in Tennessee. With a focus on innovation, collaboration, and resident satisfaction, Enfield Management is poised to continue making a meaningful difference in the communities they serve.

Enfield Management, cont. from p. 4

Biltmore Place

Sumner Gardens

Walker Court

Take a Closer Look

Identity Theft Is On the Rise

During the height of the COVID pandemic, instances of online fraud and identity theft exploded across the country, as we were forced into an even more online and faceless system of commerce. Multi-family housing was no exception. Now that the pandemic has waned, but many of the systems it created remain in place. NAA reports 85% of property managers report being the target of application fraudsters, up from 66% prepandemic.

We’ve seen the same increase locally. Whether it’s presenting phony bank statements, check stubs, job offer letters, or in some cases altered government IDs, it may be time to re-examine some of our application procedures.

The most egregious form of fraud is identity theft. Just in the past month, I have had two separate clients contact me because they learned too late during the application process the identity used to qualify for the lease was stolen. Only when the eviction process began did the victim of the theft contact management from out of state. In both of these cases, the fraud could have been prevented with photo ID verification.

Determining if and when to request an applicant’s photo ID is not as simple as it sounds. Requiring a photo ID verifies that you – and therefore property management and ownership – are aware whether the applicant falls into a protected class. From there, a potential Fair Housing claim could be made that the

BY NATHAN LYBARGER Hall & Associates, PLC

application was rejected because of the applicant’s status as a protected class, or that the applicant is encouraged to occupy a specific building in the property, or is otherwise treated differently in some way. That risk must be weighed against the financial risk of leasing an apartment to someone of whom we have no legitimate information. Quite simply, when that happens there is almost nothing that can be done to recover the rents that will no doubt go unpaid – probably sooner than later.

Timing is everything. When an applicant requests a tour, maybe we verify their identification with a photo ID, but only to confirm they are who they say they are. At this point, there’s probably no need to retain a copy of the ID. During the application process, requiring a photo ID serves a legitimate business purpose – to root out and discourage identity theft and prevent significant financial loss. It’s important to note that we want to accept any valid government-issued ID (not just an ID from the United States). Certainly we don’t want to be accused of discriminating against applicants from another country. Management and ownership may also consider investing in ID scanners to verify the authenticity of a photo ID. If this entire application process occurs online, there may still be an opportunity to match a face with an ID when the resident actually takes possession of the apartment. While the lease can’t be “un-signed” at that point, it’s certainly better to discover the problem before thousands of dollars in unpaid rent are racked up.

Greater Nashville Apartment Association Achieves Outstanding National Recognition, Continues to Lead MultiFamily Housing Industry

The Greater Nashville Apartment Association (GNAA) isn’t just leading the multi-family housing sector locally and statewide; they’re setting the bar nationally, too. With an outstanding score on the National Apartment Association’s Net Promoter Score and more than 1,000 responses showcasing member satisfaction, GNAA is showing what dedication to excellence truly means.

“As the president of GNAA, I am immensely proud of our association’s dedication to excellence in serving our members,” said Ginny Johnson, president of GNAA. “Achieving an outstanding score on the National Apartment Association’s Net Promoter Score is a testament to the hard work and commitment of our team. We strive to create a welcoming environment where members can connect, learn and grow, both locally and nationally. The feedback we’ve received reflects our ongoing efforts to provide valuable networking opportunities, a gold standard in education and a supportive community for professionals in the multi-family housing sector. This recognition motivates us to continue our mission of leading and serving with excellence.”

Some of the feedback from the surveys for GNAA included:

• “Friendly staff and good education”

• “GNAA creates many networking and education opportunities that create a wonderful environment to network with membership and learning opportunities.”

• “GNAA is the most welcoming AA I have been involved with in my career. I especially love that committee meetings are also available via Zoom so I can attend when traveling.”

• “The level of involvement and access to info and mentors through committees, the education offered through programs like Leadership Lyceum. It’s not all one persona as well. Suppliers and industry professionals are all equally involved.”

• The Nashville association has a robust calendar with many opportunities available to its members –whether it’s education offerings, networking events or volunteering. I have personally taken advantage of all the NAAEI credential courses at this association, as their speakers are always top-notch. I also actively encourage my associates to attend their courses because I know they will take back things to apply to their jobs and improve our service to our clients.”

Any score over 70 is considered outstanding.

“As chairman of the Board of Directors, I am honored to witness GNAA’s continued success and recognition on a national scale,” said Jen Mulholland, Chairman of the Board. “Our outstanding Net Promoter Score from the National Apartment Association speaks volumes about the dedication of our members and the tireless efforts of our association. We are committed to fostering a dynamic environment where industry professionals can thrive, connect and access unparalleled educational resources. This achievement reaffirms our commitment continued on p. 10

to excellence and inspires us to elevate the standards of the multi-family housing sector, not just in Greater Nashville, but across the nation.”

GNAA’s 2024 education schedule boasts 24 classes and testing days with courses ranging from HVAC certification and Certified Pool Operator certification to CAPS, CAMT and CALP, as well as many more options that allow members the opportunity to get ahead in their careers and have continuous learning opportunities.

In 2023, GNAA launched the LEAD program, which is a leadership program and distinction for current and aspiring maintenance professionals complete with a development curriculum and as a means of helping maintenance professionals get involved in the association.

As part of GNAA’s 2023-2025 Strategic Plan, the association launched an RPM Careers Committee to focus on workforce development initiatives to build more relationships with key stakeholders to attract more people to the multi-family housing industry and to attend more job fairs across the Greater Nashville area.

“I am incredibly proud of the strides we have made in empowering and advancing professionals within the multi-family housing industry,” said Stephanie Liston, past Chairman of the GNAA Board of Directors. “Launching initiatives like the LEAD program and the RPM Careers Committee reflects our commitment to nurturing talent and fostering growth at every level of our community. These programs not only provide invaluable leadership development opportunities but also pave the way for career advancement and excellence in our field. I am honored to have been a part of GNAA’s journey in championing innovations and inclusivity, and I look forward to seeing the continued impact of these initiatives in shaping the future of our industry.”

GNAA understands the importance of fostering connections and providing opportunities for professional

growth beyond traditional education. While education is a significant aspect of the services, GNAA also prioritizes creating a platform for meaningful networking among the membership.

The luncheons serve as invaluable occasions for managers and maintenance staff to forge connections with suppliers and industry peers who share similar roles and challenges. These gatherings are more than just meals; they’re structured to facilitate engaging conversations and foster mutually beneficial relationships.

After hours, mixers offer a relaxed yet professional environment where networking seamlessly blends with enjoyable activities. GNAA recognizes the importance of balancing work with moments of leisure, and the mixers provide the perfect setting for both. Additionally, GNAA takes great pride in organizing maintenance appreciation events and luncheons. These occasions are dedicated to honoring the hard work and dedication of maintenance employees across the association. It’s a time for them to unwind, connect with fellow professionals, and feel appreciated for their contributions to the industry.

GNAA is one of the most inclusive apartment associations in the country with something for everyone to engage in and enjoy.

Unlocking Spring Leasing Success

10 Creative Marketing Strategies to Fill Your Units

Faster

Heading into the vibrant season of spring leasing, the pressure is on for leasing departments to shine and fill those units! But fear not, because boosting your community’s appeal doesn’t have to be a daunting task. In fact, with a bit of creativity and some strategic thinking, you can easily hit your leasing goals without breaking a sweat.

You’ve got an active Facebook page buzzing with potential renters just waiting to be engaged. Why not take advantage of that? Fire up some targeted Facebook ads to broaden your reach and even reconnect with those who’ve shown interest but haven’t quite committed. It’s like casting a wider net in a sea of eager tenants!

Facebook advertising has become a cornerstone of digital marketing strategies, and for a good reason. With its advanced targeting options and robust analytics, you can tailor your ads to specific demographics, interests, and behaviors, ensuring that your message reaches the right people at the right time. Whether you’re promoting a special offer, highlighting your property’s amenities, or simply raising brand awareness, Facebook ads can be a powerful tool in your marketing arsenal.

But let’s not stop there. To truly captivate your audience, consider investing in custom landing pages. These dedicated web pages are designed to complement your marketing efforts, providing a tailored experience for potential renters based on their interests and preferences. Whether you’re offering special incentives, showcasing virtual tours, or highlighting unique features, custom landing pages allow you to create a cohesive and immersive brand experience that resonates with your target audience.

And speaking of immersive experiences, let’s talk about the power of video. In today’s digital age, visual content reigns supreme, and there’s no better way to showcase your property than with a personalized video tour. Whether you’re giving potential renters a glimpse of your spacious floor plans, state-of-the-art amenities, or vibrant community atmosphere, video tours allow you to bring your property to life in a way that static images simply can’t match.

But the benefits of video don’t end there. In addition to attracting new tenants, video tours can also be a valuable tool for engaging with prospects who may be unable to visit your property in person. By offering virtual tours via video calling software, you can provide personalized experiences for remote renters, answering their questions, addressing their concerns, and ultimately helping them feel confident in their decision to lease with you.

Of course, effective marketing isn’t just about attracting new tenants – it’s also about nurturing existing relationships. That’s where monthly e-blasts come in. By staying in regular communication with your residents, you can keep them informed about upcoming events, new amenities, and important updates, fostering a sense of community and belonging that encourages long-term retention.

But perhaps the real secret sauce lies in the voices of your satisfied residents. Let their testimonials do the talking, whether through videos, social media posts, or good old-fashioned billboards. There’s nothing like real feedback to seal the deal.

continued

on p. 27

St. Patrick’s Day Mixer Highlights

SPECIAL THANKS TO OUR 2024 EDUCATION SPONSORS

Artisent Floors | Bravo Flooring

Brookside Properties | Chadwell Supply

CORT |Elmington Property Management

Freeman Webb Company

Law Office of Hall & Associates, plc

Law Office of Jennifer McCoy

Lighthouse Property Management | MAA

R3 Contractors, LLC | Rasa Floors

The Liberty Group | Tolleson, Inc.

Valet Living

Step into the world of innovative resident retention and marketing strategies in the multi-family housing industry with our dynamic class. Explore cutting-edge techniques to foster longterm tenant relationships while mastering the art of attracting new residents. Join industry experts and fellow professionals in this immersive experience designed to elevate your skills and revolutionize your approach to multi-family housing management. Don’t miss this opportunity to stay ahead of the curve and unlock the secrets to sustainable success in the competitive housing market. 9 a.m. - 12:30 p.m.

REVOLUTIONIZE. RETAIN. ATTRACT NEW RESIDENTS

Ready to showcase your creativity, promote GNAA education?

Donate a gift basket

for the 2024 GNAA Education Committee Auction

As anticipation builds and preparations intensify, the GNAA Education Committee is gearing up for its annual Education Auction, set to coincide with this year’s anticipated Golf Tournament on May 16.

This auction isn’t just an event – it’s a cornerstone fundraiser meticulously crafted to bolster ongoing educational opportunities for GNAA members.

Exclusively for members, the auction’s proceeds directly fund educational scholarships, empowering deserving individuals within the GNAA community.

Scholarships available through GNAA include:

• Kirby Davis Certified Apartment Portfolio Supervisor (CAPS) education scholarship;

• GNAA Certified Apartment Leasing Professional (CALP) education scholarship;

• W. Miles Warfield, Sr. education scholarship for Certified Apartment Manager (CAM) certification;

• GNAA Certified Pool-Spa Operator (CPO) education scholarship; and

• Certified Apartment Maintenance Technician (CAMT) education scholarship

Diverse scholarships await recipients, paving the path for personal and professional growth.

GNAA, renowned for its gold standard of education, has scheduled more than 20 classes for 2024, providing members with access to courses that propel them forward in their careers. Having credentialed classes right here in Nashville creates ease of access for members, eliminating the need to travel far for quality education.

The auction takes place on an online platform, expanding accessibility for GNAA members to participate in bidding wars over enticing gift baskets. The Education Committee beckons members to unleash their creativity, encouraging unique basket donations with a suggested value cap of $200. Contributions should not only reflect value but also carry a distinct charm, with donors encouraged to infuse their baskets with personal flair and inventive titles.

Ideas from past baskets include:

• A Night on Broadway basket

• A Poppin’ Movie Night basket

• Artists basket with art supplies

• Camping basket

• Downtown staycation

• Make-your-own Jello shots basket

• Massage and facial basket

• Nashville Shores basket

• Nashville teams basket

• One-night stay in luxury cabin in Pigeon Forge

• Party Fowl basket

• Titans and Whisky basket

• Treat Yourself basket

• Yeti Cooler basket

With a deadline set for May 1, the GNAA office eagerly anticipates the influx of thoughtfully curated baskets, each holding the promise of igniting bidding frenzies and igniting passions for education within the community.

Maintenance Luncheon Highlights

Calvin Johnson Rising Star in Multi-Family Housing Maintenance Shines Through Dedication and Community Spirit

In the bustling landscape of multi-family housing maintenance, Calvin Johnson stands as a beacon of dedication and community spirit. With a fervent desire to learn and a passion for helping others, Johnson’s journey embodies the essence of growth and camaraderie within the industry.

Joining MAA, Johnson embarked on a path marked by continuous learning and meaningful connections. His introduction to the field came through a serendipitous encounter within his motorcycle club, where a fellow member alerted him to an opportunity at MAA Charlotte. Little did he know that this encounter would shape his career trajectory profoundly.

“One of my motorcycle club brothers let me know that MAA was hiring a service representative,” he said. “I applied to work at MAA Charlotte, where I met my current property manager Tiniki Yarbrough.”

Reflecting on his initial days, Johnson recalls the pivotal role played by Yarbrough. Despite facing health challenges, Yarbrough’s unwavering support and belief in Johnson’s potential resonated deeply. Holding onto the position during Johnson’s illness was more than a gesture of goodwill; it was a testament to the familial bonds fostered within the

MAA community, spurring Johnson’s determination to excel in his newfound role.

“After I was hired, I became sick and was in the hospital,” he said. “Tiniki held on to the position for me the entire time I was sick, instead of hiring someone else. This helped encourage me to make my decision and join the maintenance field.”

Now stationed at MAA Brentwood, Johnson thrives on the diverse array of projects that come his way. From installing water heaters to finetuning thermostats, each task fuels his thirst for knowledge and mastery. His motivation stems not only from personal growth but also from the unwavering support of his family, propelling him forward in his quest to expand his expertise.

“I enjoy learning to work on different projects,” he said. “For instance, installing water heaters, installing thermostats, etc.”

Johnson said he is motivated to constantly learn new things. “I am motivated by learning something new every day to help me in this field,” he said. “Also, my family motivates me to keep pushing and expanding my knowledge.”

Johnson recently completed his requirements to earn his GNAA LEAD designation as part of the inaugural class of LEAD candidates.

continued

GNAA launched the LEAD program in 2023 which provides a complete development curriculum for maintenance professionals. LEAD is designed to recognize the development efforts of maintenance professionals upon completion of a specific class. Through the program, students participate in a Basics of Maintenance course where they hear from maintenance veterans about things such as customer service and curb appeal; basic makeready tips; HVAC electrical basics; basics of pools; preventive maintenance; and plumbing basics. Program participants also attend one of GNAA’s luncheons, a committee meeting of their choice and a maintenance appreciation event.

One they complete the checklist, they are recognized and receive a tool bag with muchneeded tools to assist them in being successful in their careers.

For Johnson, the LEAD program proved instrumental in broadening his horizons, particularly in understanding HVAC systems and fostering valuable networking connections. Beyond the classroom, he found himself immersed in a vibrant community of like-minded individuals, each driven by a shared commitment to excellence.

“The LEAD program has helped me learn more about HVAC systems and networking,” he said. “I have met many amazing people from this program and am happy to have been involved.”

MAA Brentwood’s Assistant Property Manager

Emily Daiutolo raved about how the LEAD Program helped Johnson. Witnessing Johnson’s growth firsthand, she highlighted his newfound organizational prowess and enhanced leadership qualities. Moreover, she underscores his

unwavering dedication to the residents, who have come to rely on his expertise and congenial demeanor.

“Calvin has learned a lot throughout the program and has been able to do things he hadn’t been able to do before the LEAD program,” she said. “Calvin is always eager to work and help our residents. Our residents love him and will even request him to complete their maintenance items. Calvin has become more organized since the program and has even taken on more responsibilities and leadership traits. Calvin is known for keeping it real and having a good time.” Johnson said that one of the things he really enjoys about his job at MAA Brentwood is helping people. “One thing I truly enjoy about this field is the people I get to help along the way,” he said.

GNAA will offer a second LEAD Program class this month. Anyone wishing to participate or nominate someone should fill out the form: https://forms.gle/ MuNgbu5rnCW75uV5A.

R410A to A2L Questions Answered

The federally mandated shift away from R-410A refrigerant has begun. As of January 1, 2024, production was reduced by 40% for all HFC refrigerants, including R-410A. Here’s what you need to know to make sure your properties and maintenance teams are fully prepared for what happens next.

While this reduction is a phasedown, not a phase-out, the supply of R-410A and availability of related equipment will be significantly reduced. As this supply decreases, refrigerant and equipment costs will increase. This change will have significant impacts on multifamily properties at every level of the organization. Managers and support teams should review their properties now to determine when and how they will replace their current equipment. New equipment and tools may need to be purchased. Maintenance teams will need training on how to safely handle and store the new refrigerant, and some technicians may need refreshers on how to safely recover and store legacy refrigerants. As costs continue to rise, refrigerant recovery will become increasingly important.

Why This Is Happening

The United States Environmental Protection Agency (EPA) has enacted new regulations limiting certain refrigerants. The AIM Act authorizes the EPA to reduce the production of hydrofluorocarbon (HFC) refrigerants that have high Global Warming Potential (GWP). Refrigerants in this phasedown include, but are not limited to, R-410A (air conditioners, heat pumps, PTACs, mini-splits), R-134A (commercial refrigerators), and many drop-in replacements for R-22.

GWP measures a refrigerant’s environmental impact as a greenhouse gas. The new limit for residential HVAC refrigerant is under 700 GWP. A2L refrigerants, which offer similar operating characteristics to legacy refrigerants, are below the 700 GWP threshold and more energy efficient than R-410A.

Safe, Reliable Replacements

When manufacturers began looking for the best refrigerant options to meet the new GWP standard, A2Ls were the clear choice. A2Ls have a much lower GWP rating, and they have been in widespread use in Europe for more than two decades. On the ASHRAE scale, A2L refrigerants are rated as flammable with relatively low flame potential. When handled correctly, using the proper equipment and tools, A2L refrigerants are safe and reliable.

MATTHEW TROTTER

Chadwell Supply

Unlike the transition from R-22 to R-410A, there will not be a single, standard refrigerant or refrigerant blend that dominates the market. Two A2L-rated refrigerants, R-32 and R-454B, will begin replacing R-410A refrigerant in the United States.

Important Deadlines

Equipment that uses R-410A can no longer be manufactured or imported after December 31,

Rising Stars Series

BRANDI SAVAGE

PM Recruiter, Career Strategies, Inc.

Years In the Industry

16 years

Volunteer Positions Currently and Previously Held in GNAA

Golf Tournament Committee

What brought you to the apartment industry?

Moving to Nashville with my dad when I was 14, living in an apartment, and becoming close with the manager. She helped me get my first leasing job when I turned 18.

Was this career path something that was always on your radar?

No, I wanted to be an elementary school teacher and cheerleading coach.

Did you have any unrelated jobs growing up that unexpectedly prepared you for the apartment industry?

Retail/Customer Service

Why is property maintenance an attractive career path?

Things are always changing and evolving and there is always room for growth.

Best professional advice you have ever been given. Don’t burn bridges!

What is your favorite thing to do on the weekends? Spend time at home with my family!

Do you have any pets?

Yes, a Great Pyrenees/Lab named Bo

Coolest place you’ve ever traveled?

San Diego, California – but I am going to Cabo this month!

Give us a fun fact about you.

I am a very happy, positive person. It takes a lot for me to get upset.

What upcoming GNAA event are you excited to attend and why?

The Gala. I love playing dress-up!

Do you have a motto you live by?

“You live and you learn.”

If you could get a “do over” for something in your career, what would it be and why?

I would go back to being on site and learning more of the financials and budgets sooner so I could have gone farther.

Any advice you could give to the rising stars of GNAA?

Never stop chasing your dreams.

What’s your best productivity hack?

Make a checklist daily and set goals you can hit in a timely manner. Then slowly start setting more goals.

What does happiness mean to you?

Knowing that my two children see how much I love them and how I am able to provide them with everything they need. Also, having a job that values and appreciates you on a personal and professional level, and makes you excited to come to work every day.

Do the ends justify the means?

Yes.

If you could see a measuring scale above people’s heads, what would you want this scale to measure?

How determined people are to reach their goals and how far they are willing to go to reach them.

When in your career did you reach success?

When I hit goals and numbers beyond what was expected of me and realizing how much of an asset I am to this company. It can only go up from here!

YOU’LL LEARN ABOUT:

• Using technology to generate traffic

• Measuring and managing your community’s reputation

• Inspecting the leasing center, tour route, model units, and vacant apartments

• Researching the competition and building relationships with competitors

• Compiling a comprehensive community resource tool

•

• Relationship sales processes and evaluating your personal sales performance

• Evaluating a prospect’s commitment level and overcoming objections

• Preparing prospects for the next steps in the rental process

• Applying fair housing law and communicating rental criteria

• Qualifying prospective residents according to rental policy

• Preparing and reviewing leases with new residents

• Move-in processes

• Responding to resident issues and maintenance requests

• Building relationships with residents and creating a sense of community

• Reporting incidents, maintaining documentation, and taking corrective action

• Maximizing revenue and operational efficiency • Securing and processing lease renewals

• Conducting a market survey

Earning the CALP credential, many people’s first industry credential, shows your employer that you’re committed to a career in residential property management.

RPM Careers Week

April 15-19

The Greater Nashville Apartment Association is gearing up for an exciting week of celebration dedicated to the residential property management (RPM) industry. From April 15-19, the GNAA will be participating in RPM Careers Week, a nationwide event aimed at recognizing and appreciating the hard work of professionals in the RPM sector.

This year, the focus is on engaging members through RPM Careers Week, providing a platform for individuals to share their passion for their careers and showcase the impactful work they do within the industry.

Monday, April 15 kicks off the week with “Why I Love My RPM Career.” Members are encouraged to create videos at their properties, expressing their journey into the residential property management industry and why they find it fulfilling. These videos will be shared on GNAA’s social media platforms, allowing professionals to connect and inspire one another.

Thursday, April 18 is designated as Super Supplier Collaborator Day, emphasizing the importance of collaboration with suppliers in maintaining property excellence. Members are encouraged to share videos or photos showcasing their partnerships and the valuable support received from suppliers.

Tuesday, April 16 is dedicated to Maintenance Day, where the spotlight shines on both new LEAD Program Candidates and seasoned maintenance personnel. It’s a day to acknowledge their vital role in ensuring the smooth operation and upkeep of residential properties.

Wednesday, April 17 is Apartment Onsite Day, celebrating the remarkable work happening at local properties. GNAA’s communications team will capture videos showcasing the exceptional efforts of property teams, highlighting their dedication to providing quality living experiences for residents.

Friday, April 19 concludes the week with Leadership/Support Services Day, where appreciation is shown for the outstanding leadership and support teams within companies. Members will share stories and photos highlighting the contributions of their leadership teams in making their companies thrive. Throughout the week, GNAA will share these submissions on social media platforms and through email blasts, amplifying the voices and achievements of residential property management professionals.

RPM Week presents an opportunity for the Greater Nashville Apartment Association to unite its members, celebrate their successes, and elevate the profile of the residential property management industry. By showcasing the passion, dedication, and innovation within the sector, RPM Careers Week aims to inspire the next generation of professionals and foster a sense of pride within the community.

Email your videos to communications@gnaa.org

ON TREND On Trend for Spring

by Lisa Gunderson, Bristol Development

I love this time of year – renewal, regrowth, and spring cleaning bring joy to my life. This time of year, I encourage you to think about the journey it has taken to get to this point, specifically the growth you have gone through to get here.

Next, take time to reflect on what pruning can take place for continued optimal growth. For inspiration, I look to Marie Kando, asking what things in my life spark joy. Then how can I find time to do more of those things? How can I organize the things I already have on my plate to do more with my time? Do I need to prune anything? I admit I have too many digital subscriptions. Can I outsource anything or find more cost-effective ways to do things? Find five minutes just to meditate on the future and what amazing things you are already doing.

I am looking forward to all the great things you are springing into this year.

Suppliers, cont. from p. 21

2024. The installation deadline for R-410A equipment is December 31, 2025. Many suppliers are currently well-stocked, but this will not last, as manufacturers will begin re-tooling their factories well before the end of 2024. Every supplier will reach a “while supplies last” tipping point. Between now and then, the cost for 410A and related equipment will increase significantly.

How To Prepare

Chadwell Supply is producing several resources to help multifamily MRO teams stay up to date. Read in-depth articles at www. ChadwellSupply.com/pk-hvac. Sign up for free online training webinars hosted by Chadwell University (ChadwellSupply.com/university) and join the ongoing conversation at The MRO Show (ChadwellSupply.com/podcast).

Marketing, cont. from p. 11

Does your property love furry friends? Flaunt it! Let everyone know that your property isn’t just pet-friendly, it’s pet paradise with all the amenities to boot.

And speaking of boot, why not kick back with some resident socials? Ice cream socials, free lunches, wine events –whatever floats their boat. It’s all about fostering those connections and making your community feel like home.

But here’s the kicker: Don’t forget about your loyal long-term residents. Show them some love with personalized offers and upgrades, because hey, they deserve it!

And last but certainly not least, think outside the box. Partner up with local businesses like bars and restaurants, or even veterinarians if you’re pet-friendly. Spread the word far and wide, because when it comes to marketing, the sky’s the limit!

So there you have it – marketing doesn’t have to be rocket science. With a dash of creativity and a sprinkle of strategy, you’ll be leasing those units like a pro in no time.

Managers Luncheon Highlights

The Benefits of Fair Chance Hiring in Residential Property Maintenance, Rental Housing and Supplier Companies

In today’s competitive job market, many qualified individuals face significant barriers to employment due to having a criminal record. An increasing number of companies and organizations are recognizing the benefits of implementing “fair chance” or “ban the box” hiring policies that remove questions about criminal history from the initial application process.

Nearly 1 in 3 Tennessee adults has an arrest or conviction record that may prevent them from working in a variety of occupations. The residential property maintenance, rental housing industries and supplier companies stand to gain immensely by auditing current hiring protocols to broaden fair chance hiring guidelines. Tennessee releases roughly 298,822 men and 113,413 women from its prisons and jails each year. Fair chance employment practices give employers the ability to access a wider pool of talented and motivated workers. By not automatically disqualifying individuals with criminal records, property managers can consider applicants based on their skills, experience, and merit rather than past mistakes. Project Return assists in success stories like this because of our commitment to removing the barriers of employment that would cause a person to reoffend.

AMANDA CRISP Project Return

Programs like Project Return can help your organization grow talent pipelines by developing inroads to a group of overlooked and underutilized individuals. Last year, 792 individuals came through our programming. In 2023, 68% of our participants found employment through our connections in the community and our ability to help our participants with I-9 documentation, medical referrals, employment out fittings and housing stipends.

Individuals with criminal records often come from underrepresented communities and backgrounds. Fair chance hiring is a great way to support DE&I goals within the workplace. In Tennessee, Black people constituted 18% of state residents, but 36% of people in jail and 42% of people in prison.

Providing equal employment opportunities fosters a more diverse workforce, which can bring fresh perspectives, varied experiences, and a better understanding of the communities served by residential properties. Furthermore, fair chance hiring aligns with the principles of rehabilitation and second chances. Many individuals who have been involved in the criminal justice system have worked hard to turn their lives around, gain new skills, and become productive members of society.

Denying employment opportunities based solely on past actions can perpetuate a cycle of recidivism. The national average for recidivism is 50%. When a person comes through programming at Project Return, that rate goes to 16%.

While some may have concerns about potential risks or liabilities associated with hiring individuals with criminal records, research suggests these fears are continued on p. 33

8 AM 8 am

Title Sponsor

BRAVO FLOORING May 16th May 16th

NEW MEMBERS

APARTMENT COMMUNITIES

9 on 40

617-619 Conference Dr. Goodlettsville, TN 37072

9 apartment homes

Volunteer Properties

900 at Cleveland Park

Timothy Jones

900 Dickerson Pk. Nashville, TN 37207

615-942-2090

timothy.jones@dominiuminc.com

www.900atclevelandpark.com/

276 apartment homes

Dominium Management

Broadstone Berry Hill

Chanel Carroll

2500 Bransford Ave.

Nashville, TN 37204

615-881-7000

broadberryhillmgr@greystar.com

www.broadstoneberryhill.com

302 apartment homes

Greystar

Blakeney Commons

Dakotah VanMeter

8706 Rocky Fork Almaville Rd. Smyrna, TN 37167

615-701-7221

blakeney@volprop.net

www.blakeneycommons.com

80 apartment homes

Volunteer Properties

Center Pointe Villages

169 Center Pointe Dr. Clarksville, TN 37040

33 apartment homes

Volunteer Properties

Flats at Mooreland

Dee Goodall

115 Mooreland Dr.

Springfield, TN 37172

615-864-6745

flatsmooreland@wilhoitproperties.com

www.wilhoitliving.com

76 apartment homes

Wilhoit Properties

Gallatin Park

Amanda Hulley

271 E. Albert Gallatin Ave.

Gallatin, TN 37066

615-230-3051

gallatin.park@pivotal-hp.com

www.pivotal-communities.com

48 apartment homes

Pivotal Communities

Novo Hickory Highlands

1421 Rural Hill Rd. Antioch, TN 37013

615-263-0863

novohickory.mgr@ram-mgt.com

186 apartment homes

RAM Partners, LLC

Southaven at Commonwealth II

Brittany Wright

100 John Green Pl.

Spring Hill, TN 37174

629-777-8333

manager.southaven@freemanwebb.com

www.southavenatcommonwealth.com

108 apartment homes

Freeman Webb Company

Starling

Eric Johnson

820 4th Ave. N. Nashville, TN 37219 615-823-5460

hello@starlinggermantown.com

359 apartment homes

Greystar

Wilder by Common

Sarah Casilio

2306 Brick Church Pk.

Nashville, TN 37207 844-612-6697

legal@common.com

97 apartment homes

Common Living Incorporated

SUPPLIERS

Aim Travel and Destination

Amy Stokes

130 Meadow Lake Dr. Hendersonville, TN 37075 615-506-3855

stokesamy732@gmail.com

Travel

CityGreen Services

Madison Kennedy

PO Box 4250

Chattanooga, TN 37405

678-230-6506

madison@citygreenservices.com

Landscape Contractors/Maintenance/ Management; Landscape Installation/Design

Complete Amenity Solutions

Courtney Nelson

923 Oldham Dr.

PO Box 744

Nolensville, TN 37135

615-785-0843

cnelson@completeamenitysolutions.com

Dog Park Equipment/Servicing; Outdoor/ Patio Furniture; Playground Equipment

DominionX

David Hogan

800 Tall Oak Trail Mt. Juliet, TN 37122 615-853-5773

david.hogan@dominionx.com

Gutters/Repairs; Roofing Contractors

The Fair Housing Institute, Inc.

Michael Coughlin

7742 Spalding Dr., Suite 478

Norcross, GA 30092

404-490-3408

michael.coughlin@fairhousinginstitute.com

Attorneys/Legal Services/Lawyers; Education

FireBot, LLC

Jim Joly

7400 Fullerton Rd.

Springfield, VA 22153

703-906-3154

jim@firebotsuppression.com

www.firebotsuppression.com

Fire Sprinklers/Alarms/Extinguishers; Stovetop Fire Prevention

continued on p. 32

New Members, cont. from p. 31

FRSTeam of Middle TN

Dave Barnett

719 S. Lowry St. Smyrna, TN 37167

615-984-4997

dave.barnett@frsteam.com

Cleaning Services; Moving Services/Storage

Global Fire Protection

Josh Hanvey

109 Lasalle Ct. LaVergne, TN 37086

615-471-4003

joshh@globalfiresprinklers.com

www.globalfiresprinklers.com

Backflows; Fire Alarm Inspections; Fire Alarm Systems; Fire Sprinklers/Alarms/ Extinguishers

Hydro Wash

Cody Greer

130 Meadow Lake Dr. Hendersonville, TN 37075

615-815-7153

Cell 615-573-2267

cody@hydrowashtn.com

Concrete Repair/Resurfacing; Gutters/ Repairs; Parking Lot Maintenance/Paving/ Seal; Pressure Washing; Siding

JRC, Inc.

Ron Fawcett

2098 Tom Austin Hwy. Greenbrier, TN 37073

615-851-1725

Cell 615-879-7655

Fax 615-851-1371

rfawcett@jrcinco.com

www.jrcinco.com

Gutters/Repairs; Leak Detection/Repair; Maintenance Services/Supplies; Roofing Contractors; Siding Windows/Replacements

LightSpeed Restoration

Sasha Reeder

3808 Cross Creek Rd. Nashville, TN 37215

901-491-5625

sasha.reeder@lightspeedrestoration.com

Air Duct Cleaning; Air Quality Testing; Mold Abatement; Water Extraction/Damage

LinePro Striping. LLC

Wes Fraley PO Box 1629

Columbia, TN 38402 931-548-2780

931-384-0272 cellwes@lineprostriping.com

www.lineprostriping.com

Asphalt Repair; Parking Lot Maintenance/ Paving/Seal; Signs

Locker Revolution Property Technology/ Luxer One

Kyle Roe

484 E. Carmel Dr., Unit 255 Carmel, IN 46032

203-209-9977

josh@lockerrevolution.com Package Management; Smart Technology

Mold Medic

David Greer

130 Meadow Lake Dr. Hendersonville, TN 37075 615-815-7153

Cell 615-509-2478

carpetmedictn@gmail.com

Mold Abatement

RentalGuard

Adam Jaggers

3433 Forest Park Rd. Springfield, TN 37172 615-499-9469

adam@rental-guard.com

Air Quality Testing; Computer Software/ Consulting; Gate/Access Control Systems; Leak Detection/Repair; Smart Technology; Water Conservation

Resident Solutions, LLC

Reagan Jager

4898 Valleydale Rd., Suite A4 Birmingham, AL 35242

205-447-4603

reagan@resident-solutions.com

Insurance/Risk Management Services; Security Deposits

Stand Up Guys Junk Removal of Nashville, LLC

Christi West

1143 Columbia Ave., Suite C13 Franklin, TN 37064

727-808-9188

christi@standupguys.biz

Waste/Trash Removal Services

Trash Butler, LLC

Tony Shackelford

4411 W. Tampa Bay Blvd. Tampa, FL 33614

770-862-7281

tony.shackelford@trashbutler.com

Waste/Trash Removal Services

United Communications

Ethan Poe, Kimberly Goodwin

4037 Rural Plains Cir., Suite 200 Franklin, TN 37064

931-993-8672

ethan.poe@gounited.net

kimberly.goodwin@gounited.net

Internet Services/Consulting

Vent Pro

Cody Greer

130 Meadow Lake Dr. Hendersonville, TN 37075

615-815-7153

Cell 615-573-2267

cody@hydrowashtn.com

Chimney Sweep/Repair; Dryer Vent Cleaning, HVAC Contractors

Fair Chance, cont. from p. 29

largely unfounded. A person’s time since last conviction, age, and number of prior convictions are by far the best predictors of recidivism. If an individual knows those factors, knowing the type of crime a person has committed in the past adds little value in predicting the type of crime a person will commit in the future or the likelihood they will commit any crime. About 75% of people with a first conviction do not get a second conviction within 10 years.

To ease other concerns with liability, the State of Tennessee encourages employers to participate in the free federal bonding program, and fair chance employers can earn work opportunity tax credits (WOTC) for hiring community members with criminal backgrounds.

From a practical standpoint, fair chance hiring can benefit residential property maintenance and rental housing operations. Individuals with criminal records may have unique skills and experiences that can be valuable assets in the industry. Those who have served time may have developed problem-solving abilities, resilience, and a strong work ethic – qualities that are highly desirable in property maintenance, customer

It’s the Law, cont. from p. 7

Aside from identity theft, the application process also allows management to take a close look at pay stubs and bank statements. Don’t ignore what could be a potential alteration to these documents. We can always pick up the phone and authenticate the applicant’s employment and pay, maybe ask the applicant to verify their bank balance live on their phone.

So long as we maintain a standard that applies to all applicants, we can get creative with how to address this growing problem – the criminal element has certainly done so.

service roles and supplier industries. For example, our agency compliments these developed soft skills with a two-week construction hard skills class. Participants who complete class receive a NCCER Level 1 Core Certification.

The benefits of fair chance hiring in the residential property maintenance, rental housing markets and suppliers are numerous. By embracing inclusive hiring practices, property managers and landlords can tap into a broader talent pool, promote diversity and inclusivity, support rehabilitation efforts, and potentially improve operational efficiency and employee retention. With manageable risks and strong legal protections in place, fair chance hiring is not only a socially responsible practice but also a strategic business decision that can positively impact both the workforce and the communities served.

The best way to strengthen your fair chance hiring goals is to contact Project Return. Through our social enterprises and resources, we can make sure your residential property or supplier company has access to top talent in the Greater Middle Tennessee area and Chattanooga.

Education Auction, cont. from p. 15

Reflecting on past success, last year’s auction orchestrated by the Education Committee yielded nearly $3,000 in scholarship funds – a testament to the collective dedication and generosity of GNAA members. With baskets fetching anywhere between $75 to $350, the auction promises not only a chance to support educational endeavors but also an opportunity for members to walk away with coveted prizes.

As the auction draws near, excitement mounts within the GNAA community. Each basket represents more than just material goods; it symbolizes the collective commitment to education, growth, and the flourishing spirit of community support.

Keep an eye out for the auction kickoff at gnaa.org/annualeducation-auction