January 2019 GNAA News & Events by Greater Nashville Apartment Association

2019 Board of Directors

GNAA News & Events / January 2019

Chairman-Elect Zac Ward, CPM® Vice-Chairman Stacey Holt, CAM® Secretary/Treasurer Tracey Crowe, CAM® Immediate Past Chairman Andrew Klahn, CAPS®, NALP®, HCCP®, CAM® Managers Representative Gia Suastegui Maintenance Representative Ron Koman Associates Representative JD Wright Management Directors Anne Adams, CAM®, NALP® Melanie Brink, CAM® Chloé Evans Tina Hamor Sully Lemmons, CAM®, CPM® Stephanie Liston, CAM®, CAPS® Katherine Morrow Jenn Mulholland Lori Torres, CAM® Dee Wilson Maintenance Directors Diane Mason, CAMT®, CPO® Dale Smith, CAMT®, CPO® Associate Directors Valerie Hirsbrunner Jennifer McCoy, Esq. Loyd Owen Dwayne Rawls Lacey Smithson, NALP® IREM Representative Richard Wright, CPM® MDHA Representative Norman Deep Legal Advisor M. Wesley Hall

Contents

Chairman Stephanie Burns, CAM®, NALP®, CAPS®

President Diane Carter Director of Education & Events Ginny Johnson

Features 4

Maximize Your Membership: Get Involved! An overview of GNAA committees Marketing Eight Digital Marketing Trends to Watch Out for in 2019 TAA Update Meet the TAA Executive Committee It’s the Law Let’s Take Another Look at the Click & Lease Program

7 New Members

Finance Connie Morris

Membership Services Gionna Pitrone Active Past Chairmen Mary Bradley Brad Cather, CPM®, HCCP®, SHCM® Kirby Davis Faye Ellis, CPM® Diana English Andy Gass, ARM® Barbara Haynes Shelley James, CAM®, CAPS®, CPM® Tammy Lee, CAM® Chari Lewis, CAM®, CAPS®, CPM® Stacy L. Molen, CAM® Nancy Morris Linda Page, CPM®, ARM® Ellen Parker Susan Sherfield, CPM® Lisa Swick, CAPS® Rita Wilkinson, CPM®, ARM® Joyce Wolfe

Message from the Chairman A word from Stephanie Burns

Association News

Director of Communications & Marketing Scott Meert

Statistics Bobbi Turner, ARM®

2019 GNAA Board of Directors Meet your new leadership

About the Cover The 2019 Executive Committee Andrew Klahn Stephanie Burns Zac Ward Tracey Crowe Stacey Holt Cover photo by Penny Rawls Photography

Welcome! January Networking Opportunities Associates & Managers Luncheons, Membership Meeting NALP Course Launch Your Career! Share Your Story Information needed! Click & Testimonials How the Click & Lease Program has helped others Calendar Something Special Noted on the Calendar 2019 Education Schedule Invest in your future!

2019 Greater Nashville Apartment Association Board of Directors Executive Committee

Stephanie Burns - Chairman Zac Ward - Chairman Elect Stacey Holt - Vice Chairman Tracey Crowe - Secretary/Treasurer Andrew Klahn - Immediate Past Chairman

Maintenance Representative - Ron Koman Managers Representative - Gia Suastegui Associates Representative - JD Wright Management Directors

Anne Adams, CAM®, NALP® Melanie Brink Chloe Evans Tina Hamor Sully Lemmons Stephanie Liston, CAM®, CAPS® Katherine Morrow Jenn Mulholland Lori Torres, CAM® Dee Wilson

Maintenance Directors

Diane Mason

Dale Smith

Associate Directors

Valerie Hirsbrunner Jennifer McCoy, Esq. Loyd Owen Dwayne Rawls Lacey Smithson

IREM - Richard Wright Legal Advisor - M. Wesley Hall MDHA - Norman Deep Active Past Chairman

Mary Bradley, Brad Cather, CPM®, HCCP®, SHCM®, Kirby Davis, Faye Ellis, CPM®, Diana English, Andy Gass, ARM®, Barbara Haynes, Shelley James, CAM®, CAPS®, CPM®, Tammy Lee, CAM®, Chari Lewis, CAM®, CAPS®, CPM®, Stacy L. Molen, CAM®, Nancy Morris, Linda Page, CPM®, ARM®, Ellen Parker, Susan Sherfield, CPM®, Lisa Swick, CAPS®, Rita Wilkinson, CPM®, ARM® and Joyce Wolfe

4 GNAA

Message from the Chairman by Stephanie Burns, CAM®, NALP®, CAPS®

I am truly honored to serve as your 2019 Chairman of the Board. In the last few weeks as I’ve reflected and thought about my path to this moment, I recall that my very first GNAA event was in fact, the Awards Banquet. I was a leasing associate and had worked at The Grove for only a few months. It was December of 2006 and I remember listening intently to our new Chairman Mary Bradley as she spoke that night. While it’s been a running joke that no one really pays attention to these speeches, I can say that I truly was inspired as she called on members to get involved and volunteer. Thankfully, I worked for Stacy Molen who was supportive and already engaged with the GNAA. She understood the value of participating not only for me on a personal level, but what it brings back to our property and to our company NTS as a whole. So I joined the News & Events committee and the rest, as they say, is history. And while I look back at the GNAA’s impressive 50-year history and all our accomplishments with a sense of pride; for me, it’s all about the future. The legendary hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is, a great hockey player plays where the puck is going to be.” And that begs the question…where are we headed? My answer? Wherever the puck is going to be! Today marks a new era for the association. The GNAA is thriving and growing. Our brand is strong. And as it always has, it belongs to you, our members, and our number one priority is serving you. But to fulfill our mission, we need your involvement.

I challenge you to make the leap and immerse yourself in a community aligned with your vision. Surround yourself with people just as passionate as you are. Work with industry leaders and build experience. Advocate and volunteer to gain perspective of your community and its goals. So how do you get involved? There are many ways and it’s going to vary depending on your situation. It can be as simple as attending a luncheon or signing up for a class. But my best advice is to join a committee. It’s free and takes up only an hour of your time each month. There are over a dozen committees to choose from and you can pick what aligns most with your interests and talents: Education. Statistics. Community Service. News & Events. Communications. Awards. Directory. Trade Show. Awards Gala. Apartment Tour. Golf. Maintenance Council. Membership. Legislative. And now, I am proud to announce a new committee and my initiative for 2019: GNAA NextGen. NextGen is a committee designed for our young professionals in their 20’s and 30’s who are focused on peer networking, community outreach and career development. We will have lots of fun and engaging events planned in 2019, so stay tuned for details! As you ponder which committee you want to join, please know that I am here for you – to serve and help you in any way I can. I can’t emphasize enough that the GNAA is your tool to get you where you want to be and make a statement about your commitment to the multifamily industry.

But as I say this, you may be asking yourself: Why get involved? Who makes up this community? How can I make it better? Can I really make an impact? Is this even worth my time?

Network with the right people. Inspire one another. Mentors and leadership are one meeting away…so don’t waste this opportunity. All it takes is one event, one handshake, to change the trajectory of your career.

The answer is: so do we. Every day as a leader on this board, I ask myself those very same questions.

Be involved. Be invested. Be a leader.

GNAA 5

NASHVILLE ...a company for all your property needs.

F U LL S E RV I C E R E S TO R AT I ON CO M PA NY Fire • Water • Wind Smoke Damage • Mold Remediation Bio-Hazard Waste Clean up/Disposal as well as Turn Key Services for your everyday needs. 3283 F R A NK L IN L IM ESTONE R OA D • NA SHV IL L E, TN 3721 7

( 615) 360- 0079

6 GNAA

New Members Management Companies American Landmark Dana Hammond 4890 W. Kennedy Blvd. #240 Tampa, FL 33609 813-443-8397 dhammond@alapts.com Referred by: Tracey Crowe

Apartment Communities

Flats at Silo Bend Jenna Loup 5400 Centennial Blvd. Nashville, TN 37209 193 apartment homes 615-988-4141 silobendmgr@lincolnapts.com Referred by: Blue Moon/State Lease Ashton Brook Melanie Traster 100 Gillespie Dr. Franklin TN 37207 615-771-5600 mtraster@related.com Referred by: Valerie Hirsbrunner Wood Falls Mary Hart 201 Carrer Ln. Lebanon TN 37087 615-693-0010 mhart@wilhoitproperties.com Referred by: State Lease Heritage East Tabitha Albert 821 Porter Rd. Nashville, TN 37206 tabitha@sandsprops.com Referred by: Management company

Associates

Creative Concrete Solutions Ryan Jessie 184 Clark St. Eagleville, TN 37060 615-691-6613 doug@creativeconcretetn.com Concrete; decorative concrete Referred by: Website

Squeegee Squad Arthur Davis 2441-2 Old Fort Pkwy. #454 Murfreesboro, TN 37128 615-500-7030 arthur@squeegeesquad.com Pressure washing & window cleaning Referred by: Website

Fitness and Exercise Solutions Kelsi Carnes 4610-B Covert Ave. Evansville, IN 47714 615-390-5078 Commercial fitness equipment Referred by: Hayley Flood

SR Communications Keith Baker 1838 Elm Hill Pk., Suite 116 Nashville, TN 37210 615-835-2660 kbaker@srcommunicationservices.com Low voltage/construction Referred by: Website

Herring Technology Keith Steel 2139 Canady Ave. Nashville, TN 37211 ksteel@htechus.com Security/access control; camera systems Referred by: Diana English

TLC Pressure Washing Timothy Moore 4427 Sulpur Springs Rd. Murfreesboro TN 37129 615-409-8731 tm1024@comcast.net Pressure washing & exterior cleaning Referred by: Website

Pella Tennessee, LLC Shawn Baumbaugh 1150 Antioch Pk., Suite 100 Nashville, TN 37211 Windows & doors Referred by: Website

Novel Bellevue Place Sheena Bonner 8075 Sawyer Brown Rd. Nashville, TN 37221 novelbellevuemgr@greystar.com Referred by: Management company

GNAA 7

Maximize Your Membership: Get Involved! We are often asked by new members the best way to maximize their membership in GNAA. You can sponsor events, advertise in our monthly publication or e-newsletter or attend one of our many yearly networking events, such as our monthly luncheons or our special member mixers. One of the best ways to get the most from your GNAA membership is to get involved in a committee that interests you! There are over 20 GNAA committees that help guide the activities and events of our organization. The committees help us put together such things as our gold standard educational programs, our great fundraising efforts for community service and professional networking events like our trade show and golf tournament. Take a look at these short committee overviews to see if there is anything that interests you:

Law Office

Hall & Associates M. Wesley Hall III

Nathan C. Lybarger

LandlordAdvocate® 223 Madison Street • Suite 212 • Madison, TN 37115

6 1 5 . 8 6 8 . 4 1 0 1 • Fa x 6 1 5 . 8 6 8 . 3 8 9 3

Apartment Tour is an annual event showcasing

apartment communities throughout the Nashville area. This committee helps choose the area of town that we will highlight in our tour for the year as well as assisting in getting apartment communities interested in participating. The tour usually takes place in October, so the committee work usually begins in April.

Awards/Beautification is the Apartment

Community Beautification, Flowers, Model, Clubhouse, Maintenance Shop and Diamond Award nominations and judging. This committee helps collect and judge the nominees for awards that are presented at the Awards & Installation Banquet in November. This committee’s first meeting is usually in March. The Awards Banquet is an annual celebration in which we honor our members for a variety of achievements throughout the year. This is our largest attended event, and it continues to grow each year. The Banquet Committee helps plan everything from table decorations to entertainment and is utilized the day of the event as volunteers. Check the GNAA calendar on gnaa.org to get the first meeting date of the year. continued on p. 9

8 GNAA

Committees, cont. from p. 8 The objective of GNAA’s Communications Committee is to engage members and create an active, vibrant association through all types of media. This committee meets monthly and works on marketing topics, like the new GNAA website design, how to maximize our reach through social media and how to keep our members active throughout the year.

Community Service offers a unique opportunity

for our members to get involved in giving back to the community with sponsored events and contributions for displaced residents, underprivileged children and homeless residents in our city. Our Slide Into Summer Fun event in June and our Beer, Butts and BBQ event in the fall are two examples of community service events this committee helps plan. This committee typically meets monthly as well.

This committee usually meets a couple of times prior to the annual Mania event and monthly/bi-monthly the rest of the year. Membership is the key to the strength of our organization, and the Membership Committee helps oversee this vital function. GNAA offers a unique blend of membership services that can include opportunities for career enhancement, volunteer leadership and community involvement. Membership usually meets on a monthly basis. GNAA’s newest committee in 2019 is the NextGen Committee. This committee will help plan events and opportunities for our industry’s young professionals to network and build a support system in multifamily. Look for more information about this committee on the GNAA Events Calendar to see when they will start meeting.

The GNAA Directory Committee assists in the creation of our annual printed directory of members, including a Buyer’s Guide that serves as a quick search resource of supplier members. The directory is published exclusively for the use of our members and is a tremendous resource for all your multi-housing needs. Meetings typically begin in January or February with final publication of the directory in the second quarter of the year.

The News & Events Committee helps plan GNAA’s News & Events magazine – the number one resource to learn about the issues and topics that affect GNAA members in their daily business. Our monthly publication is produced in full color, in print and online! The committee helps produce content for the publication as well as coming up with ideas for new and interesting articles and departments. The committee meets on a monthly basis.

GNAA plays a key role in providing continuing education for multi-family professionals, and the Education Committee guides this important aspect of our organization. Programs include both specialized courses and structured curriculum designed to result in industry designations of proficiency. This committee meets monthly throughout the year.

The monthly General Membership meetings are one of the best ways to stay educated on industry trends and legal issues and also provide a great networking opportunity for our members. The Programs Committee is responsible for bringing ideas for speakers and topics to plan the three main meetings throughout the year. Check the event calendar on gnaa.org for more information on meeting scheduling.

Come play and network at the same time during our annual Golf Tournament, planned by the Golf Committee. Other festivities during the tournament, such as Best Dressed Team, make this a one-of-a-kind outing! The event takes place in May and the committee begins meeting in January.

Legislative is the committee that brings important

issues in the multifamily industry in Nashville to the attention of the GNAA Board of Directors for consideration in action. These meetings are scheduled as the need arises but are at least once a quarter. The Maintenance Committee is our group of maintenance professionals who focus on the needs of their peers within the Nashville market. A big part of the yearly planning is Maintenance Mania, an annual competition put together by NAA with winners from all over the country.

GNAA publishes an annual Market Survey and quarterly reports with the most up-to-date market and trend information available. The Statistics Committee helps pull the information needed to make this publication an incredible resource for industry professionals throughout the country. Statistics meets on a monthly basis. The GNAA Trade Show Committee plans the GNAA Trade show, held annually in August. Member companies gain exposure by showcasing their products and services in front of hundreds of multifamily industry professionals with purchasing power. Committee members help pick a theme, plan activities at the event and get the word out about sponsorships/booth spaces. This committee usually meets from January to August on a monthly basis (unless otherwise noted).

GNAA 9

Marketing

Eight Digital Marketing Trends to Watch Out for in 2019 Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot. If you want to go where the people are, you need to be active online. The influence of the digital landscape, or “cyberspace,” has been steadily growing since the 1990s, and now, just a few decades later, it is a major virtual environment for the vast majority of people on the planet. Social media, streaming content, and the ease of creating or consuming digital content have made the internet the place to be. So if you want to market to your audience online, how should you do it? The year 2018 is drawing to a close, a new year is upon us, and that means reviewing the top trends digital marketers should know or prepare to master.

1. Facebook may be peaking.

The good news is that Facebook is still currently the #1 social media platform in the United States, with an impressive 41% of its users being over the age of 65. So for marketing that targets a senior demographic, there simply isn’t a better platform. On the other hand, Facebook had a difficult 2018, with a data breach that affected 14 million users, gaining a reputation for being the platform of choice for weaponized, political propaganda, and a continuing drop in popularity with younger demographics, so much so that many people feel the relationship between the public and Facebook may be changing. It’s important for future digital marketers to really look at who their target market may be, because Facebook may be very unsuitable for some campaigns, especially as it continues

10 GNAA

by Clodagh O’Brien, Digital Marketing Institute

to trend downwards with younger demographics. Make no mistake, Facebook is still massive, and many Americans continue to check in on it, but be more judicious with who you’re marketing to, and make sure they’re still on Facebook, or you’re targeting the wrong social media platform.

2. Instagram is a hit with the “kids.”

Fortunately for Facebook, their greatest threat is no threat at all since they bought Instagram. The image and video-based social media platform is optimized to make it very easy for users to share photos and videos from their phone, which is now the most ubiquitous computing device on the planet and rapidly growing as the computer of choice for the general public. Instagram’s meteoric rise has already passed one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms, and perhaps more importantly, much of its user-base is the coveted younger demographic, especially under 30, that Facebook is losing, due to its reputation as the social media platform for “old people.”

3. Chatbot use will increase.

Chatbots are just a specialized form of software that acts as a virtual “concierge,” communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible. Chatbots are already used extensively in Facebook, by the tens of thousands for different tasks. Everything from providing weather reports to automating some basic customer support functions can be easily handled by sophisticated software. Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. Their effectiveness in 2018 is already showing a significant continued on p. 11

Marketing, cont. from p. 10 increase in usage, and that use is likely to continue growing for digital marketing in 2019.

4. Video is a must.

A total of 73% of all Americans engage with YouTube. That means more than half of all Americans are watching videos, and a lot of those videos are created in the service of digital marketing. While YouTube may be the most popular way to consume videos, even more popular than Facebook, that doesn’t mean that you shouldn’t be putting videos on Facebook, or any of the other social media platforms for that matter. Video digital marketing, in some ways, offers the best of both worlds. The actual budgeting and mechanics of video production are well understood and documented, since video itself is a 20th century medium. However, now video is paired with the incredibly accurate and valuable user metrics of digital media to provide much more useful data on how specific efforts are performing. Whether you’re creating videos for Instagram, Facebook, YouTube or even your own website, it is a top-tier, incredibly effective digital marketing tool. You can capture and convey a lot of information and your brand’s personality with video. As long as you stick to the fundamentals of good video production, you can make impressive gains.

5. Live video is a separate yet important thing.

sophisticated understanding of a targeted market and being able to target that market more precisely is a rising trend in more effective marketing. So while general audience content was, is, and always will be important, specialized material for specific industries or experts can also yield impressive results. That, combined with improving techniques in measuring content effectiveness, keep content marketing relevant and moving forward.

7. Email is getting more personalized.

Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email is here to stay, and email marketing itself continues to be important. However, email marketing is evolving, and generic marketing emails aren’t as effective as they once were. It is now a combination of automation, and more importantly, personalization that makes email marketing important for 2019. When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective. Email is often the final “trigger” to motivate an action, especially when combined with your remarketing techniques.

While video is a valuable tool, one of the fastest rising stars in digital marketing is the use of live video. Part of this is due to the massive spike in streaming services, thanks to popular channels such as Twitch, which allows people to easily stream video game play, or even devices like Sony’s PS4 game console that come with live streaming abilities built right into the box.

8. Voice interaction is going up.

Live streaming, as it is called, is especially big for digital marketing when combined with influencer marketing. Whether it’s the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience. An influencer live stream is an incredibly useful, high profile form of digital marketing right now. The spontaneity and interactivity of live streaming can undoubtedly be a big draw when done right, with a well-chosen personality.

However, this presents some interesting challenges. Conducting a voice search, for example, is very different from typing a query, particularly in the results. When a person performs a text-based search, the screen displays one page at a time the results. But when someone asks a device to conduct a search and the device replies verbally, it may only give a few choices at most, and frequently, they supply just one choice.

6. Good content still matters.

Content marketing continues to be an essential component of digital marketing, although there’s an increasing emphasis on nuance in content. The quality is always going to matter a lot, but now there’s a renewed interested in looking more deeply into who the intended recipients are. Having a deeper, more

Thanks to Siri, Google, Alexa, and a host of other “smart” devices, verbal interaction with devices is continuing to rise. The real takeaway is that talking is simply a preferred way of interacting. And now the machines are finally catching up to the way people want to search, shop, and discover new things.

That means that preparing for voice searches is going to require a different approach, but it’s one area of digital marketing that can’t be ignored because people are relying on it now more than ever. For example, writing metadescriptions of websites might need to be optimized for speech so that it “reads better” out loud, when being spoken, rather than the drier style used for a strictly text-based search approach.

GNAA 11

December Managers Luncheon

Valerie, BG Multifamily; Stephanie, NTS Development

Keith, Herring Technologies

Tasha, Freeman Webb; Amber, Brentwood Station

Jessica & Adam, BCJ Building Services

Katherine, Greenhaven; Gia, The Blue Note

DJ & Mark, The Liberty Group

Paula, Susan & Bonnie, Hale Properties

Tiffany & Tony, ERS

Dawn, First Call Claims

Malcolm, The R Matt, Pughâ&#x20AC;&#x2122;s Ear

Brandy, Carole, Jenny & Andrea, RentPa

Cheryl & Taura, Simple Surface Solutions

Diane, Vertis Green Hills; Carol, A to Z Renovation & Repair; Lauren, Brentwood Downs

Hannah, Press Box; Emily, Nob Hill

When disaster strikes, an expertly trained emergenc

1109 Myatt Boulevard; Madison, TN 371

Retreat at Arden Village; Destanee, AccuWorks; rthworks

Donnie, The Knolls

Glinda & Rhonda, Hall & Associates; Rochelle, Willow Pointe

ath

Kimberly & Daniela, Century AutumnWood

Kelly, AFS; Holly, Brighton Valley

Daniela, Century AutumnWood; Jeff, Reliable Roofing

Penny, Penny Rawls, Photography; Dwayne, Wheeler, Inc.

Holly, Brighton Valley; Jill, AMI

Susan, Emily & Brandy, Nob Hill

Ashtyn, SRP; Stacey, GNAA Board

Dakotah, Grand Oak at Town Park; Rob, The Hill Law Firm

Jason, Acklen West End

Susan, Nob Hill; Josh, A-1 Concrete Leveling; Amy, Vintage Tollgate

cy response team makes all the difference.

115 • Office: 615-224-9775 • 24/7 Emergency Response 800-613-9279

Januaryâ&#x20AC;&#x2122;s GNAA Networking Opportunities

December Maintenance Luncheon Tim, BMS Cat; Eli, The Cadence

Associates Luncheon January 9, 2019

Hermitage House Smorgasbord @ 11:30 am

2019: The Year Ahead Speaker: Stephanie Burns

NTS Development and 2019 GNAA Board Chair

Managers Luncheon January 16, 2019 GNAA Office @ 12:00

Been there...Done that!

Patrick & Charlie, JRC; Randall, Urban Housing Solutions; Craig, The Morris

Actions to take or to avoid to build your RPM career.

Roundtable Discussion

Speakers: Susan Sherfield and Guests

Thank you to our sponsors!

Jeff, Reliable Roofing; Clint, Velocity in the Gulch

Music City Removal

General Membership Meeting January 31, 2019

Airport Marriott @ 11:00 am

Experience Driven Sales Speaker: Maria Lashells

MAG Marketing LLC

Thank you to our sponsors! Liberty Rent Guarantee Nashville Plywood Vima Decor Wheeler, Inc.

14 GNAA

Robert, USS; Jamie, The Blue Note; Rusty, Meadowood Village

TAA Update The 2019 TAA Executive Committee has been elected and they are as follows: chairman chairman-elect vice chairman secretary/treasurer immediate past chairman

Tammy Yeargan - Fogelman, Memphis Cara Mefford - Radius Mountain Creek, Chattanooga Kim Klemm - Nickel Plate Properties & Management, Knoxville Brad Cather - Elmington Property Management, Nashville Shelley James - High 5 Residential, Nashville

Make sure to visit tnaptassoc.org for the announcement of the full board, including at-large positions. Also, remember to “Like” and “Follow” @TennAptAssoc on Facebook to get the latest news from TAA.

Calling all GNAA Members!

The Tennessee Apartment Association has created three new committees to help guide its anticipated future growth. Earlier this year a strategic planning session led to the institution of the following committees: The Communications Committee, the Government Affairs Committee and the Association Operations Committee. Each committee is looking for participants from each affiliate to help plan and achieve goals throughout the year. If you are interested, please email Bobbi Turner at bobbiturner@gnaa.org and let her know which one you want to be a part of. You will be added to the committee mailing list for meetings.

UPDATED CURRICULUM!

Launch your Launch career! your

career!

January 16-18, 2019

8:30 a.m. - 5:00 p.m. (Each day)

GNAA Education & Training Room

NATIONAL APARTMENT LEASING PROFESSIONAL Earning NALP, your first industry credential, signals to your employer your commitment to a career in residential property management. Presented by:

You’ll learn about: Instructor:

Cost: $699

• Using technology to generate • Applying fair housing law and Vicki GNAA Policy:communicating Payment mustrental be made by course traffic Sharp criteria

date. Absolutely no refunds will be issued. If for

Sharp Solution •The Monitoring and managing your Qualifying residents any reason• you cannotprospective attend the course, you or community’s reputation your company according to rental policy may send someone in your place.

If you’re a leasing consultant, concierge, or career changer

• Inspecting the leasing center, • Preparing and reviewing leases Greater Nashville Apartment Association, Inc., Two International Plaza, tour route, model units, and with new residents Suite 201, Nashville, TN 37217 • P: 615.365.3047 vacant apartments • Move-in process • Shopping the competition while building relationships with competitors

• Responding to resident issues GNAA and maintenance requests with appropriate follow-up

experience driven sales! Speaker:

Maria Lashells FEATURED MANAGEMENT COMPANIES

General Membership Meeting Thursday, January 31, 2019 Registration: 11:00 a.m. Lunch: 11:30 a.m. Location: Airport Marriott 600 Marriott Dr. Nashville 37214

Cost: $37/person

THANK YOU SPONSORS!

Liberty Rent Guarantee • Nashville Plywood • Vima Decor • Wheeler Inc.

Show Me The Money! January 30, 2019 The Assistant Manager Crew: The Art of Collections Brought to you by

Jennifer McCoy

Law Office of Jennifer McCoy

9:30am-12:30pm Breakfast provided!

$99 Member Rate Three (3) CECs

Call 615.365.3047 for Non-member pricing.

Thank You 2019 Education Sponsors!

Brookside Properties • Elmington Property Management • Ferguson Facilities Supply • First Call Freeman Webb Companies • Langley & Taylor Pool Corporation • Law Office of Hall & Associates Law Office of Jennifer McCoy • L.I.C.R.A - Nashville • Lighthouse Property Management • Lincoln Property Company Universal Media Group • Valet Living • Wheeler, Inc.

16 GNAA

Information Needed! The News & Events Committee meets each October for a two-hour brainstorming session. They use the time to review the publications from the previous year and give their input on things that worked well, things that could be improved upon and things that may need to be “retired” or instituted in the coming year. This year’s meeting helped generate some great new ideas for 2019, one of which we hope will lead to better interaction and engagement from you, our members, as we look to add new content to the publication – both in print and online. In the coming months, we will be introducing a new department in News & Events, tentatively titled “Member Milestones.” This new department will highlight member successes, new additions/employees, company announcements, etc. Highlight your newest marketing idea at your community. Showcase your staff at a volunteer event. Give a shout-out to a member who went above and beyond for you. We want to show off how awesome our GNAA members can be! If you would like to see your company in print, send your brief article with any related photos to scottmeert@gnaa.org with the subject line Member Milestones. While we will try to get everyone’s information in, there may be times when space is limited. If that is the case, let us know if we can also share your stories on our Facebook page as well. Any content sent in to GNAA is subject to the rules of professionalism and good taste in order to be considered for publication. Let’s make 2019 the year we pledge to get more involved and active in GNAA!

Did you see that? If you advertise in GNAA’s News & Events, you’ll get over 5,000 of Nashville’s multifamily professionals asking about your company. Put an ad together that makes you stand out among your peers – get everyone asking about you!

Ad spaces start at just $95! Those who pre-pay for six months or more in 2019 can receive a 10% discount (if paid before January 31, 2019).

s in Expert and s b bathtu ops t r e count tion a r o rest

772.3234 getagrip.com

615

3 year warranty Call us at 615.365.3047 for more details or come in so we can help you with your entire 2019 GNAA marketing plan!

24/48 Service

Before you get going on your remodel, Get A Grip. Call us today!

GNAA 17

NAA Click & Lease Program NAA Click & Lease puts the official Tennessee Lease Forms at your fingertips, through an easy-to-use secure web interface designed to save you time, save you money and increase ROI by: • Increasing productivity in lease generation and execution • Eliminating costly fees for legal reviews of lease forms • Easily integrating with your property management software • Free eSignature services • Free Online Rental Application services where applicable (availability may vary by state) • Free document storage services NAA Click & Lease is available only to members of the National Apartment Association (NAA) and its affiliates. Here are some testimonials from satisfied customers!

I’m glad my company uses the State Lease. It’s efficient, it’s well known, and covers all bases. I am well versed on the lease myself and do not have to question its validity in what it covers or protects for my community, company, owners and residents. – me l an ie , linc oln propert y c ompa ny

I have been using the Blue Moon lease for over 10 years and enjoy utilizing it on a daily basis. It is extremely user friendly, and positioned well for easy referencing. Most of the topics I typically have questions about are quick finds and have detailed verbiage to help assist residents or colleagues when needed. – kathe rine, linc oln propert y c ompa ny

I can simply say that the use of the Blue Moon lease not only allows for and provides the most up-to-date legal language for the benefit of landlords/residents, but also provides consistency for the companies that utilize the Blue Moon platform. We have used the Blue Moon lease for several years and have found it to be our go-to source when faced with legal questions from residents or their representatives. – lisa, be ll partner s

18 GNAA

Focus on what you do best. Integrating Human Capital & Technology

Are you interested in: Reducing costs and distributing HR fees among your properties? Decreasing your employment attorney fees? Remaining compliant with workplace laws? Access to industry experts in the multi-family housing industry? Never losing sleep over HR again? Affordable Care Act (ACA) guidance and compliance

If you answered “yes” to any of the above questions, we need to talk! Outsource or Insource (on-site) your entire HR team to us… AND because we are not a PEO, you can keep the identity and reputation you have worked so hard to build!

www.real-hr.com • 1-888-840-7325 Sunday

880367_Resource.indd 1

Monday

Tuesday Wednesday Thursday

January

New Year’s Day GNAA OFFICE CLOSED

Friday

Saturday 05/08/17 4:12 pm

Statistics Committee* 8:45am

News & Events Commmittee*

8:45am

Associates Luncheon

Hermitage House 11:30am

Maintenance Committee*

NALP Class*

8:30am - 5pm

8:30am

NALP Class*

8:30am - 5pm

NALP Class* 8:30am - 5pm

Managers Luncheon* 12pm

Martin Luther King, Jr. Day

Programs Committee*

Legislative Committee*

9-11am

9am

Education Committee* 11:30am

Trade Show Committee*

Leadership Lyceum*

10:30am

NextGen Committee*

2019 Board of Directors Orientation*

1-4pm

Board of Directors

9am

10am

The Art of Collections*

General Membership Meeting, 11am

9:30am - 12:30pm

*at GNAA office

GNAA 19

2019 Education Schedule Which classes are right for you? Look for the registration badge to find the course you’re looking for.

L LEASING

AM ASSISTANT MANAGER

MG MANAGER

PS PORTFOLIO SUPERVISOR

S SUPPLIER

Course

January 16-18 • 8:30 - 5:00

$699

Assistant Manager Crew: Show Me The Money! (3 CECs)

January 30 • 9:30 - 12:30

$99

HVAC Training – 5 Basic Punch List Items (3 CECs)

February 14 • 8:30 - 12:30

$99

Certified Pool Operator (CPO®)

February 27-28 • 8:30 - 5:00

$400

HVAC/EPA Certification

March 14 • 9:00 - 5:00

$159

Train the Trainer

March 15 • 8:30 - 5:00

$149

HVAC Training Low Voltage, Electrical Controls & Diagrams (6 CECs)

March 26 • 9:00 - 5:00

$139

Leasing Cheer Camp (6 CECs)

April 10 • 9:00 - 4:00

$149

Maintenance for Managers (3 CECs)

April 17 • 9:30 - 12:30

$99

Social Media 101 (3 CECs)

May 10 • 9:00 - 12:00

$99

HVAC/EPA Certification

May 16 • 9:00 - 5:00

$159

HVAC Training Refrigerant Charging and Troubleshooting (6 CECs)

May 30 • 9:00 - 5:00

$139

Budget Boot Camp (3 CECs)

July 16 • 9:00 - 12:00

$99

NAA Supplier Success (6 CECs)

August 21 • 9:00 - 4:00

$149

September 23-27 • 9:00 - 5:00

$899

October 10 • 8:30 - 4:30

$149

Legal Conference (6 CECs)

MAINTENANCE

Member Cost

National Apartment Leasing Professional* (NALP®)

Certified Apartment Manager (CAM®)

Dates

Low Income Housing Tax Credit Seminar

October 23-24 • 9:00 - 5:00

Thank you 2019 GNAA Education Sponsors!

$300 (Test $175 extra)

Brookside Properties • Elmington Property Management • Ferguson Facilities Supply FirstCall Claims • Freeman Webb Companies • Langley & Taylor Pool Corporation Law Office of Hall & Associates • Law Office of Jennifer McCoy • L.I.C.R.A - Nashville Lighthouse Property Management • Lincoln Property Company • Universal Media Group Valet Living • Wheeler, Inc. 20 GNAA

It’s the Law

Let’s Take Another Look at the Click & Lease Program When the National Apartment Association (NAA) saw a need for a standardized national lease, they reacted. The NAA partnered with the Texas Apartment Association and used that lease template as a foundation for the NAA national lease program. Changes to the template were reviewed and compared with states’ comments and suggestions and the first national lease program was put into practice. Thereafter, the Tennessee version of this lease was created over many months by two local attorneys: One is a GNAA associate, and the other is a GNAA management company executive. If you haven’t recently reviewed the benefits that the Click & Lease has to offer, you may be missing out on some great opportunities to save time and money. NAA contracts with attorneys all over the country who work to update the leasing documents as federal, state, and local laws and regulations change. This review and revision process is done as necessary, and at the very least, on an annual basis. Management can be assured that their lease is the most up-to-date lease available, mitigating legal risk and exposure, without the necessity of a time-consuming lease review and document revision processes. In addition to the peace of mind knowing your lease documents are up-to-date, the Click & Lease program includes safety features that help to reduce the risk of typos and other errors, further minimizing the potential for costly, but easily avoidable, mistakes.

by Nathan C. Lybarger, Law Office of Hall & Associates

NAA continues to expand its library of addenda available for use at your property. If there’s a policy that you’d like to implement, you may find that there’s already

an addendum for that, or you may discover an additional addendum that would be useful at your property. The lease and many of these addenda provide an area where they may be customized to fit your specific policies and procedures. As an NAA Click & Lease subscriber, you’ll always have an avenue to ask questions and discuss changes to the lease documents. If there’s a provision that has caused a specific problem, the door is always open for you to contact the NAA’s lease attorney for your state. NAA understands its audience and is always receptive to suggestions. NAA works with industry partners to offer a product that integrates with the most popular property management software systems, thereby simplifying your record keeping and lease preparation. The list of compatible platforms continues to grow. Because the NAA Click & Lease is offered in all but two states, managers moving to different markets will find an easier path when becoming familiar with state and local laws. The familiar layout and format as well as the standardized user interface makes for a smoother transition at all levels. Whether it’s a manager new to a state or management company, or if your management company ventures into new markets, the Click & Lease can help ease the learning curve. The NAA gives back a portion of the proceeds from its lease program to its state affiliates, in our case the Tennessee Apartment Association. The TAA then distributes these funds among the local affiliates, thereby empowering our industry’s ability to achieve its goals at not only the national level, but also at the state and local level. Keeping these benefits in mind, maybe it’s time to take another look at implementing the NAA Click & Lease into your management program.

GNAA 21

Kingâ&#x20AC;&#x2122;s Daughter Holiday Party

22 GNAA

Proudly Serving the USA!

Serving The Multi-Family Industry Nationwide

1-866-204-8734 With a strong sense of urgency while catering to your needs, Windsor Redevelopment is committed to helping you succeed.

Specializing in all Aspects of Construction on Multifamily/Commercial Properties • Complete Interior and Exterior Property Rehabs • Water Intrusion Specialist • Disaster Relief • 24 Hour Emergency Service

ONE CALL DOES IT ALL!

PRSRT STD U.S. Postage

PAID

Nashville, TN Permit No. 380 Two International Plaza, Suite 201 Nashville, TN 37217 615-365-3047 • fax 615-365-3571 www.nashvilleaptasn.org

THE

FOCUS

Renovate • Renew • Restore Exterior Renovation and Remodeling Interior Renovation and Remodeling Project Management and Consulting Restorations and Remediation Maintenance Services

contractorsinc.com 888-584-5033 info@contractorsinc.com