Southside Business Exchange - October 2015 by AIM Media Indiana

business exchange southside

A DAILY JOURNAL PUBLICATION

October 2015

JUST LIKE

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Funny Farm Petcare lets pets be themselves

ALSO INSIDE SERVICE CLUB PROJECT UPDATE GREENWOOD CHAMBER NEWSLETTER PRESORTED STANDARD FRANKLIN, IN PERMIT NO. 110

100,000: TOP 2% : HEARTBEATS PER DAY

OUR NATIONAL RANK

The human heart is amazing, and at Franciscan St. Francis Health, our Top 2% National Ranking for Overall Heart Care is pretty impressive, too. We’ve been Indianapolis’ only 5-star rated hospital for heart valve repair and replacement surgery by Healthgrades®. We established Indiana’s first dedicated Heart Valve Center, and our team is renowned for treating the most complex cases, pioneering next-generation techniques and participating in landmark research. Schedule an appointment or second opinion with our valve team. It’s the best way to be sure that your heart is in the right place. Call 1-877-78-VALVE or visit FranciscanStFrancis.org/valve.

2014 – 2015

Inspiring Health

business exchange

october 2015 calendar Business to Business Networking Group Where: Firehouse Subs, 884 N. U.S. 31, Greenwood When: 7 a.m. Tuesday Info: Tim Weko, 317-966-7101, or Mark Stansbury, 317-281-2930

october 2015 I volume 13 I number 10

On the cover Front row: Funny Farm Petcare owners Sandy Potter, left, and Kathy Keating with Peaches; Back row, from left: Heather Day, Travis Hayden and Taylor Gowin.

Business Exchange Team Where: Ann’s Restaurant, Franklin When: 8 a.m. Thursdays Info: Loren Snyder, 317-407-1837

Photo by Mark Freeland/correspondent

Business First

pg. 8

pg. 4 Pampering Pets: Funny Farm takes care of cats, dogs in three locations.

pg. 10 Greenwood Chamber: Greater Greenwood Chamber of Commerce newsletter.

Giving Back: A look at how local service clubs fared with their goals.

pg. 12 People on the Move: Business leaders making news on the southside.

pg. 13

pg. 16

Corporate Chatter: Companies making news on the southside.

Southside Snapshot: Stats, facts and quotes.

pg. 16

pg. 18 New trend: More businesses offering memberships.

E-MAIL: biz@dailyjournal.net

To subscribe, send your name and address to: Daily Journal, P.O. Box 699, Franklin, IN 46131

STAFF WRITER: Amy May 736-2726 amay@dailyjournal.net ADVERTISING: Chris Cosner 736-2750 ccosner@dailyjournal.net POSTMASTER Send address changes to: Daily Journal, P.O. Box 699, Franklin, IN 46131

Rainmakers - Southside

Where: Grace United Methodist Church, youth center When: 7 p.m. first and third Mondays Info: James McCay, 317-736-6580

Where: Dale’s Family Restaurant, 5209 E. Thompson Road, Indianapolis When: 11:30 a.m. to 1 p.m., first Wednesday. Info: www.gorainmakers.com, lora. popov@worldpay.us, 513-1535

Greater Greenwood Chamber of Commerce Oct. 8: Membership 101, 8:30–10 a.m., chamber office. Free. Oct. 29: Chamber Night Live! 4-7 p.m., PRIMO Banquet & Conference Center. Free. Booth space: $199 or $400 RSVPs/ Info: 317-888-4856/www.greenwood-chamber.com

Greater Greenwood Toastmasters Where: Community South Hospital Education Center, 1402 E. County Line Road, Greenwood When: 6:45 a.m. Fridays Info: SFuller1@me.com

Greenwood Kiwanis Club Business and Professional Exchange Where: Greenwood City Building lower level, 2 N. Madison Ave. When: 8 to 9:30 a.m. Wednesdays Info: Indy.South.BPE@gmail.com or 317-731-2734

Where: Denny’s restaurant, Main Street and I-65, Greenwood When: 7 a.m. Wednesdays Info: Bruce Richardson, 317-8883901 or bruce@facilitatorsinternational.org Where: 112 S. Walnut St., Edinburgh When: 6:30 p.m. second and fourth Thursdays Info: 812-526-2571

Edinburgh Merchants Association When: Varies Where: Varies Info: 812-371-1699

Franklin Chamber of Commerce Info/RSVPs: 317-736-6334 or www.franklincoc.org

Franklin Kiwanis Club

Request advertising space by the 10th of the month for the following month’s issue. ● Submit briefs, ribbon cuttings and other news items by the 10th of the month. ●

Where: Logan’s Roadhouse 600 Greenwood Park North Drive When: 11:30 a.m. Thursdays Info: Jon Wright, 317-622-8602

Edinburgh Lions Club

EDITOR: Paul Hoffman 736-2721 phoffman@dailyjournal.net

Deadlines

Business Networking International

Christian Businessmen’s Connection of Greater Greenwood

Ribbon Cuttings: Businesses celebrate new locations, grand openings.

SUBSCRIPTIONS southside business exchange is published monthly by the Daily Journal. The magazine is mailed at no charge to businesses throughout greater Johnson County.

Where: Financial Center Credit Union, 20 N. Emerson Ave., Greenwood When: 10 to 11 a.m. Wednesdays Info: Jerry Sparks, 317-296-1450

Franklin Lions Club

Where: Pizza King Station, 2770 N. Morton St. When: Noon Fridays Info: indkiw.org

Where: Jonathan Byrd’s Cafeteria, I-65 and Main Street When: 6:30 p.m. Tuesdays Info: kiwanisgreenwoodin.com

Johnson County Business Referral Group Where: Johnson County Museum When: 7 a.m. Wednesdays Info: Paul Humbles, 317-738-4436, phumbles@amfam.com Web: jcbrgonline.com

Kiwanis Club of Perry Township Where: IHOP restaurant, 7521 U.S. 31 South, Indianapolis. When: 7 a.m. Thursdays Info: Jeff Udrasols, 317-888-4405

Power Circle Network Tuesdays, Thursdays, 10-11 a.m., Coffeehouse Five, 323 Market Plaza, Greenwood Tuesdays, Thursdays, 10-11 a.m., Jockamo’s Pizza, 401 Market Plaza, Greenwood RSVPs/info: MikeTollar@gmail.com 317-455-5656 Web: www.PowerCircleNetwork.com

Rainmakers - Greenwood Where: Stone Creek Dining

Rotary Club of Franklin Where: Franklin College Dietz Center When: Noon Tuesdays Info: Stephanie Wagner, president, 317-738-3000

Rotary Club of Greenwood Where: Jonathan Byrd’s Cafeteria, I-65 and Main Street When: Noon Mondays Info: Rob Bailey, 317-517-0343

Rotary Club of Greenwood/ White River Where: Dye’s Walk Golf Club When: 6:30 a.m. Wednesdays Info: Eric Johnson, 317-383-7575

Rotary Club of Johnson County When: Second and fourth Mondays, 6 p.m. Where: TBD Info: Rotary Club of Johnson County Facebook page.

Sertoma Club of Greenwood Where/when: 6:45 p.m. first, second and fourth Thursdays Southern Dunes Golf Course, 8220 S. Tibbs Ave., Indianapolis Where/when: 11:45 a.m., third Wednesday, Fireside Brewhouse, 997 E. County Line Road, Greenwood Info: Denny Rusher, 317-965-4966

Vineyard Toastmasters When: 7 to 8 p.m. Mondays Where: Office of Perry Township Trustee, 4925 Shelby St., Room 400, Indianapolis Info: Ed Barrett at tmebarrett@ yahoo.com or Rob Rogers at rogers121241@yahoo.com.

Woodman Toastmasters When: 6:30 to 7:30 a.m. Thursdays Where: Baxter YMCA, 7900 S. Shelby St., Indianapolis Info: woodman.freetoasthost.net or Mangnus Jannson, 317-372-4709

Company, 911 N. State Road 135, Greenwood When: 7:30 a.m., last Friday Info: www.gorainmakers.com

Did you know that you can read past issues of Southside Business Exchange online? Go to dailyjournal.net, click on ETC. tab, then Magazines october 2015 I southside business exchange

COUCHED IN COMFORT

PETS GO ON VACATION, TOO, AT FUNNY FARM

STORY BY AMY MAY PHOTOS BY MARK FREELAND

n the dog-eat-dog world of business, kindness is a value that’s easy to push to the back burner. Who has time to be kind when there’s marketing to do, paperwork to finish, stocking, cleaning, reshelving and countless other tasks a small business owner completes? At Funny Farm Petcare, kindness is not only encouraged, it’s part of the business’s mission statement. It’s No. 2 on the list of 11 core values that is handed out to clients, employees and other interested visitors: “Be kind and respectful to all.” Funny Farm is a pet boarding business with two Johnson County locations and one site in northern

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Morgan County. It is owned by longtime business partners Kathy Keating and Sandy Potter. It offers hands-on boarding and promises that pets will be treated like the valued family members they are. “One of the most important things we want to portray is kindness, both to people and animals,” Potter said. “We’re really about having options for our clients. We just really believe you can be kind and still have a good business,” Keating added. The primary recipients of Funny Farm’s kindness are, of course, the pets being boarded there. “We want them to have a really good experience

while they’re here. Our signature item is ‘couch time,’” Potter said. Most couch time is given in the “IU room” next to the front desk or in a room near the kennels with plush leather furniture. Inside each room is a large sofa and a table and chairs, a TV and box of dog toys. Instead of spending the entire stay in a cage, each pet or family group gets to come and play with the staff members each day. Dogs can lie on the couch, watch TV and play with the toys in the doggy toy box or just enjoy individual petting and snuggling. Cats get couch time, too.

Even when they are in their kennels, the “guests” have it pretty good. They rest on raised cots, called Kuranda beds, and soft music plays constantly. Fleece blankets are available or clients can bring their own pet’s special blanket or cushion, as well as a couple of toys. Separate areas are provided for cats, small dogs and large dogs so they aren’t stressed. Funny Farm Petcare Pets from the same family can be housed together if desired. Franklin/Amity: 4170 S. U.S. 31, Franklin, IN 46131. 317-736-5708 Funny Farm also takes in “special needs” dogs, Bargersville: 4249 N. State Road 135, such as elderly pets or animals that need medicaFranklin, IN 46131. 317-530-2040 Martinsville/Waverly: 7185 Old State tion or monitoring. With Funny Farm’s Senior Road 37 North, Martinsville, IN 46151. Package, older dogs get more potty breaks and 317-831-9112 opportunities to go outside and stretch, as well as Website: www.funnyfarmpetcare.com Owners: Kathy Keating and Sandy a special anti-fatigue mat. Potter “It’s all supervised, individualized care. We go Founded: 2006 Employees: Five to 20, depending on out five times a day and give them couch time or season treats,” Potter said. “They all have different Goals: Continue to build business and keep clients coming back; expand to things they need, and we tailor to that, such as other areas in Indianapolis metro area puppy, senior, special needs or elderly.” One popular feature is the kennel’s use of Facebook. With the client’s permission, employees will take a photo of the pet and post the picture on Facebook. “So people can see their pets while they’re on vacation,” Potter said. The facilities have a homey look, with country touches decorating the out-

Above: Funny Farm Petcare owners Sandy Potter, left, and Kathy Keating with Peaches, a Staffordshire bull terrier, in the lobby at the Amity location. Top: Travis Hayden bonds with new arrival, Coco, in a suite. Opposite page: Peaches is ready for some couch time after exercising.

october 2015 I southside business exchange

Left: The front office at Funny Farm Petcare in Amity, where guests check in their pets. Monitors above the desk provide video feeds of all areas of the facility. Right: Sandy Potter checks Coco’s feeding, medical and personal exercise instructions on a chart.

side. The lobby has a couple of plush chairs, gingham and lots of pet-related art and old-wood touches that give it the look of a farmhouse. The kennel area is spotless and smells more like a beauty salon than a kennel. “It doesn’t smell or look like a boarding facility,” Keating said. “We want you to feel at home, feel at ease.” In fact, Keating and Potter rarely even use the word “kennel” in their literature. Their tagline is “Bed and Breakfast for Doggies & Kitties, too.” The country theme is extended to the “Farmers Market,” where customers can buy special treats for their pets to enjoy during their stay. Treats include a Kong-brand toy stuffed with peanut butter or “Frozen Paws,” an icy treat in a cup. The Amity location can house 40 dogs and has 10 cat condos. The Bargersville site has 18 dog suites, which are themed. Customers can choose from six packages

“

depending on the needs of their pets and how much attention they want given. All packages include couch time and individual potty breaks. The VIP packages include treats, extra couch time and additional outdoor breaks. Cats stay in the “Cat Condo,” which are separate cages in a closed room just for felines. Each cat gets its own cage, unless the owner wants his cats kept together. Cats also get couch time, and kitties with special needs can get the VIP package, which includes extra time outside the cage. “We’re really big about having options for clients,” Keating said. The staff has taken the kindness decree to heart, as well. During last winter’s storms when several inches of snow were predicted, staff members volunteered to come to the facilities and spend the night, so someone would be there to care for the pets in case the roads were blocked, Potter said.

Keating and Potter also extend their kindness to nonclients. They use their business contacts, including area veterinarians and customers, to try to “rehome” homeless pets. They have taken in five dogs themselves, all rescues, and bring them to work every day. They have also taken in pets long term for people in dire straits, such as a friend who had a house fire and another person who was facing a complicated move.

Started as a favor Keating and Potter have known each other for 27 years, meeting when they were both at Indiana University. Keating most recently worked as a probation officer in Morgan County. Potter has worked for Menards and Ball State. They live in Waverly. They have always loved animals and would often pet sit for friends going on vacation. They built a small six-kennel facility at their home in 2006, taking in the pets of friends and acquain-

It doesn’t smell or look like a boarding facility. We want you to feel at home, feel at ease.

october 2015 I southside business exchange

— Kathy Keating

”

tances. Word-of-mouth turned it into a real business. When Keating’s mother died, she inherited money, so they decided to expand. She found the building on U.S. 31 next to Long’s Furniture when she was checking a website for foreclosures in late 2008. The building had been a church, an auction house and most recently a dog boarding kennel. It had outdoor kennels and fencing, but it needed extensive changes indoors to fit the standards they wanted for their facility, Keating said. They took seven months to remodel it and opened for business in May 2009. Four years later, they opened the Bargersville site. The name, Funny Farm, started as a joke, Potter said. They had a small farm at one point with a couple of goats and pigs and called it their funny farm. That seemed a good name for their new venture. The business is very labor intensive, Keating said. People are always busy answering phones, caring for pets, including lots of cleaning, and maintaining the facilities. “You can’t be a small business owner and not have a lot of gumption,” she said. “Neither of us has a busi-

ness degree.” They’ve read a lot and taken classes, and, of course, experience is one of the best teachers. Keating said the biggest challenge was finding and keeping good staff. “I tend to be ‘my way or the highway,’” she said. She had to learn to compromise a bit. “I’m not a probation officer anymore.” They are proud of what they have accomplished, though, and the best part of the job, Potter said, is that they get to play with all the dogs and cats.

‘From the ground up’ “We’ve really built it from the ground up,” Keating added. “We’ve grown from six kennels to this. It started just pet sitting for friends and going to their houses while working full time. It really blossomed. What happened to me (her mother’s death) was life-changing. We just decided to take the money and do something different.” It was a risk to grow the business in the midst of the recession, but Keating said the pet care industry remained healthy during the

Pepper hangs out in a suite in the cat room. The suites feature soft bedding and a pass-through door.

pets, page 14

WHILE THEY WERE LEARNING ARITHMETIC, WE WERE ADDING TO THE AREA’S ECONOMY When these Hopewell School seventh-graders excitedly focused on learning long division in 1945, Mutual’s principals had already been investing in a stronger Johnson County for 55 years by making home loans. Seventy years later, we’re helping many of their classmates’ grandchildren learn about the ﬁnancial security that comes with owning a home—and we’re still proud to be earning good marks for delivering friendly, responsive service!

Photo courtesy Johnson County Museum of History

736-7151 • MUTUALSAVINGSBANK.NET • FRANKLIN (3 LOCATIONS) • TRAFALGAR • NINEVEH

october 2015 I southside business exchange

franklin chamber

by Jennifer Willhite

Franklin police officer Ray Tice helps Gabby Rose pick out a Barbie during the Shop with a Cop holiday event at Meijer in Greenwood last year. The program is supported by the Franklin Lions Club. Daily Journal file photos

Service clubs continue giving back to their communities

ervice organizations throughout Johnson and southern Marion counties met and, in some cases, surpassed their fundraising goals for last year. From Kiwanis and Rotary to Lions Club and Sertoma, the organizations hope to keep the momentum going this year.

Franklin Kiwanis Club The Franklin Kiwanis Club’s fundraising efforts, including a golf outing at the Tameka Woods Golf Course in Trafalgar and the Kiwanis food booth at the Johnson County Fair, raised more than $15,000, said Jim Barnett, club secretary and Kiwanis member of more than 40 years.

october 2015 I southside business exchange

The club also collected items for the KIC-IT, a program designed to help homeless youths in Johnson County, and food donations for the Interchurch Food Pantry of Johnson County and Lord’s Cupboard. Additionally, the club offered support to Riley Hospital for Children at Indiana University Health by providing items for its hospitality cart, which supplies families, who may have not had time to pack before bringing their children to the hospital, with toiletry items. Barnett says the club’s primary emphasis is to help the young people of Johnson County and this coming year will welcome the return of the same fundraising efforts as last year.

Greenwood Kiwanis Club Tom Anthony, secretary for the Greenwood Kiwanis Club, said his club’s projects don’t vary much from year to year. In all, the club raised more than $6,000 last year. Similar to other Kiwanis clubs in the area, the Greenwood club has worked closely with Riley Hospital for Children at Indiana University Health to offer items for the hospital’s hospitality cart, as well as helping fund the purchase of ambulances. The club’s annual fundraising raffle brought in $2,000 last year for Riley. Another $5,000 was raised during the club’s upscale rummage sale in March and the

Altra Design 2000 Inc. sold pieces of metal art during the seventh annual WAMM Fest at Craig Park in Greenwood on Aug. 15. Sertoma Club of Greenwood sponsors the event that features wine, art, music and microbrews. This year’s event raised more than $100,000 to help fund scholarships for area students.

change in leadership currently, and asks the community to stay tuned for more details about upcoming events.

Franklin Lions Club

Volunteer Kaithlynn Hioderbrand plays with the baby of a teen visiting the KIC-IT drop-in center on Thursday. The organization aids homeless youths ages 16 to 25 with job training, emergency housing, clothing and hot meals. The Franklin Kiwanis Club is a supporter of KIC-IT.

club’s annual chili cook-off and silent auction netted another $2,000. For the coming year, Kiwanis members are hoping the addition of a dunk tank, which will be featured at the Greenwood Freedom Festival on the weekend before July 4 at Craig Park, will raise an additional $2,000.

Kiwanis Club of Perry Township A culmination of nearly 40 years of fish fries has led the Kiwanis Club of Perry Township to branch out this past year. Realizing fish fries are generational, the club partnered with Community South Hospital to give attendees more. The event was held at the Baxter YMCA in Indianapolis and offered an expanded menu and combined the traditional with a family day and pet adoption. In all, the July event raised more than $10,000. Club president Steve Hadley said the organization is undergoing a

“

Samia Cote, president of the Franklin Lions Club, said the club raised more than $10,000 last year to help sponsor various community organizations and causes, including Shop with a Cop, Interchurch Food Pantry of Johnson County, the Franklin Little League, Girls Inc., and the Humane Society of Johnson County. This year, the Lions Club calendar is nearly set. Upcoming fundraising events will include the annual fish fry in May, Smoke on the Square in June, the Johnson County Fair in July, the Lion’s Pride Ride (a bicycle ride organized in conjunction with Lions Clubs in Shelbyville and Edinburgh) on Labor Day weekend, and another fish fry in October.

Rotary Club of Franklin The Rotary Club of Franklin raised $25,000 during its most successful hog roast event in 20 years. Stephanie Wagner, club president, attributes the annual event’s success to increased promotion, advertising and volunteer efforts to raise donations. In April, the club held a Sip and Savor fundraiser at the Johnson County Museum of History, which raised nearly $4,000. Those funds will help fund a trip to Kuji, Japan for 10 area students and two chaperones later this fall. “Rotary is the world’s largest service organization,” Wagner said. “The beauty with what Rotarians do is we are a group of concerned citizens who strive to make the community we live, work and play in better.” service, page 17

The beauty with what Rotarians do is we are a group of concerned citizens who strive to make the community we live, work and play in better. — Stephanie Wagner, Rotary Club of Franklin

”

october 2015 I southside business exchange

Direct OCTOBER

Member profile StarMedia StarMedia has evolved over 112 years. As the parent company of The Indianapolis Star and IndyStar, it is now consistently the area’s most viewed online destination for local content. IndyStar.com alone produced 35 million page views in July, a 28 percent increase from July 2014. As a next-generation media company, StarMedia is focused on empowering communities and businesses to connect, act and thrive. We help Greenwood-area businesses grow consumers through digital strategies on desktop, tablet, app and mobile. Additionally, our print products reach 800,000 Indianapolis-area adult readers every month. StarMedia’s integrated marketing solutions for small and medium businesses extend well beyond engaged subscribers. Through a vast portfolio of digital products, including pay per click, online display, social, email, video and retargeting, StarMedia provides the insights, tools and means to reach any sized consumer audience. The evolving digital landscape means

today’s consumer is more empowered. Consumers switch the digital devices they use as easily as they flip a light switch. They use a variety of web tools to compare prices, read reviews and find options before and during their purchase. As a result, consumers aren’t easily “sold.” They’ve been empowered by information to buy on their terms and time. This means that today’s marketing works differently. Businesses need to help individual consumers along unique purchasing journeys, by engaging them with smart, integrated marketing programs that deliver the right messages at the right time to the right consumers. StarMedia is the closest thing there is to a one-stop shop for local businesses. With some of the brightest minds in marketing strategy, research, and creative, as well as the firepower of one of the nation’s largest media companies through Gannett, StarMedia’s solutions all work together to engage customers and grow businesses. Let StarMedia craft a custom digital marketing strategy for your business by calling 317-444-4639.

August new members Adaptive Nursing and Healthcare Inc. Melia Banet 225 S. Emerson Ave., Suite 195 Greenwood, IN 46143 317-884-7266 Equity Pro Real Estate Services of My Agent Eric Farr 8544-C Bison Lake Drive Indianapolis, IN 46227 317-886-0425 Foster, Pike & Associates Sarah Shonk 10333 N. Meridian St., Suite 120 Indianapolis, IN 46290 317-644-0575

Greenwood Montessori Children’s House Julia Hittinger 622 N. Madison Ave. E Greenwood, IN 46142 317-289-1962 Olivet Nazarene University Sarah Richardson 7302 Woodland Drive Indianapolis, IN 46278 877-965-4838 PRIMO Banquet & Conference Center Mary Ann Sullivan 2615 E. National Ave. Indianapolis, IN 46227 317-888-4140

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Chamber news Board leadership nominations invited The Board Nominating Committee invites proven business leaders from the local business community to consider applying for the Chamber Board of Directors. Chamber Board Directors are willing to engage with the Chamber on a deeper level; offering their time, talent and energy on a regular basis for an extended period of time (three-year term). For information or to nominate a person, contact Christian Maslowski at 317-888-4856 or Mike Combs, board chair, at 317-882-8200 by Nov 9.

Cele Aug ope

A publication of the Greater Greenwood Chamber o

ctions

Greater Greenwood Chamber of Commerce Greenwood Commerce Center 65 Airport Parkway, Suite 140 Greenwood, IN 46143 317.888.4856 GreenwoodChamber.com

OBER 2015

Our member experts Calendar

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Winter is approaching ... Is your roof ready? By Keith Waller Cornett Roofing

he unmistakable signs of fall are here: football is back, the morning air is a bit crisper and the sunshine wanes earlier each night. Autumn brings to mind beautifully colored leaves, pumpkin-flavored lattes and relaxing hay rides. But unfortunately, we know Old Man Winter is right around the corner. When it comes to your home or business roof, fall is a critical time to inspect and prepare for the comWALLER ing winter. As roofing professionals, we recommend your home or business roof be inspected annually in the fall to identify any deficiencies that need to be fixed before winter arrives. In this article, we will point out some areas of concern and potential problems that can occur if not addressed.

Commercial buildings with low-slope roofing For buildings with low-slope roofing, periodic inspections and maintenance is a must. Unlike the pitched roof on your home, low-slope roofs rely on strong

seams, flashings and metal details to prevent water entry. The components that need regular preventive maintenance vary slightly by roof type, but here are some common items that need to be addressed: • Roof drains need to be free of debris with an operational strainer basket. • The sealants used to caulk termination bars, counter flashings and other perimeter elements need to be checked for deficiencies and replaced, if necessary. • Seams around roof penetrations, such as pipes, machinery or vents need to be checked and repaired, if necessary. • The general condition of the roof should be noted and major problems such as shrinkage, cracking, blistering or tearing indicate the roof is nearing the end of its useful life. Once winter arrives, repairs on these types of roofs are difficult and tend to be temporary, due to the cold and wet conditions. Don’t wait until the first big snow thaw to find out you have roof problems.

Residential roofs Protecting the value of your home is paramount to most people, and your roof is one of your biggest assets (or possibly a liability). In order to ensure your roof is prepared for winter, here are some items that

should be serviced or inspected each fall: • Gutters. Those autumn leaves are beautiful, but they clog your gutters, leading to the most common cause of winter leaks — ice damming. Ensure your gutters are clean or, better yet, install a gutter protection system and never clean those nasty things again. • Flashings. These are the roof details around chimneys, vents and pipes. These need to be checked and/or serviced for waterproofing integrity. • Damaged materials. Whether you have an asphalt shingle, slate or tile roof, ensure any missing or broken items are replaced.

Conclusion Indiana’s notoriously fickle weather is harsh for many types of roofs, particularly because of the drastic changes in temperature, powerful storms and flat topography. By hiring a reputable professional roofing contractor and conducting regular inspections and maintenance, you can greatly extend the life of your roof, prevent unnecessary leaks and damage and enjoy peace of mind this winter.

Thursday, October 8 Membership 101 8:30–10 a.m. Chamber Office No cost to attend.

Thursday, October 29 Chamber Night Live! 4–7 p.m. PRIMO Banquet & Conference Center No cost to attend. Booth space: $199 or $400

Keith Waller is the senior roof & solar specialist at Cornett Roofing in Franklin. He can be reached at 317-738-0005 or keith@cornettroofing.com.

Ribbon cuttings

Staff: Tricia Bowen Member Services Manager

Stacie Hindman Events & Operations Manager

Christian Maslowski President & CEO

Anna Murdock

t Celebrating its relocation and grand opening with a ribbon cutting on Aug. 25, First Merchants Bank, 901 S. State Road 135, Greenwood, is now open.

mber of Commerce ● www.GreenwoodChamber.com

Greenwood Montessori Children’s House, 622 N. Madison Ave. E, Greenwood, hosted a ribbon cutting at its grand opening on Aug. 31. Photos courtesy of Donna Rice Photography

Membership Development Manager

people on the move people making news on the southside

Family medicine chief reappointed to legislative committee

Dr. Richard D. Feldman has been reappointed as a lay member of the Indiana General Assembly’s Interim Study Committee on Public Health, Behavioral Health and Human Services. Feldman is director of the Franciscan St. Francis Health Family Medicine Residency Program, which he has headed since 1981. He also directs the hospital’s medical education program. He has held several FELDMAN elected appointments with the Indiana Academy of Family Physicians, the Indianapolis Medical Society and Indiana State Medical Association. In 2014, he received lifetime achievement accolades from the IAFP and the Indiana Public Health Foundation.

Woman promoted to bank’s marketing officer

Franklin-based Mutual Savings Bank has promoted Kim Henderson to the position of marketing officer. Henderson, previously marketing coordinator, will continue to serve as the bank’s human resources specialist. In her new role, she is responsible for planning and overseeing all of the bank’s advertising and marketing efforts.

workshops/ seminars

learning and growing to become better

She graduated from Franklin Community High School. She attended Franklin College and Ivy Tech Community College before joining the bank as an administrative assistant in 1998. She is involved in the Discover Downtown Franklin Economic Restructuring Committee, the Franklin Chamber of Commerce and Habitat for HENDERSON Humanity of Johnson County’s Soup Bowl Committee and as a team leader for Habitat’s Women Build. Henderson, her husband, Chris, and her daughter, Sara, are Franklin residents.

Local woman serves on nursing board

Gov. Mike Pence recently named appointments to several boards and commissions. Natalie D. Hall of Johnson County, was re-appointed to serve a four-year term through July 31, 2019 on the Indiana State Board of Nursing.

Longtime credit union board member retires

Financial Center First Credit Union recently honored long-time board member William Campbell, who is retiring. Campbell, a Greenwood resident, served on the credit union’s board for 24 years, holding various positions including chairman of the board from 1993-2007, chairman of the CUSO board from 2004-2014, and as a CAMPBELL member of other committees. Campbell had a more than 30-year career at the Department of Defense and Defense Finance and Account Service. Campbell served the credit union as a past Program Committee member for the Defense Credit Union Council and as a member and chairman of the European Defense Credit Union Council.

istries and has served several churches in the area along with one in Arizona. Mount Auburn United Methodist Church is at 3100 W. Stones Crossing Road, Greenwood, and has been in ministry on the southside community for more than 180 years.

Physician joins Central Indiana Dermatology

Dr. Diane N. Turvy has established a practice with Franciscan Physician Network Central Indiana Dermatology. She joins Dr. Barbara R. Sturm at their office, 5255 E. Stop 11 Road, Suite 310, Indianapolis. Board-eligible in dermaTURVY tology, Turvy completed her training in dermatology at the Indiana University School of Medicine. She completed a graduate degree program in the department of microbiology and immunology at the Indiana University School of Medicine in Indianapolis. She earned her medical degree from the Indiana University School of Medicine and completed residency training in dermatology at the Indiana University School of Medicine.

Centra hires branch sales manager

Tyler Nickerson has joined Centra Credit Union as branch sales manager and loan officer of the Edinburgh location. Nickerson has more than seven years of banking experience and more than 15 years of customer service experience. He is working toward a degree in business management at Indiana Wesleyan University.

Central Nine director plans retirement

Mount Auburn United Methodist Church has announced that Susan Young is the church’s new children’s ministry director. A Greenwood native, Young brings more than 15 years of experience in children’s min-

David Edds, director of Central Nine Career Center, will retire from the school after his twoyear contract ends June 30, 2016. The career center is a vocational trade school in Greenwood, where students can learn trades, such as cooking, hair styling and weldingr. Edds started as interim director in 2013 and became the permanent director in 2014. Edds previously worked as the superintendent for Greenwood Community School Corp. and has worked in education for 43 years. Edds helped create a strategic plan to improve the school in five areas, including marketing the school, greater connections with local industries, a new student discipline system and the early college program, which started this year.

Simons Bitzer Oct. 1: 2015 Educational Business Symposium, 7:30 a.m.-12:15 p.m., at Indiana Wesleyan University-Indy North Campus, 3777 Priority Way S Drive, Indianapolis. Keynote speaker is Danny O’Malia, former president of O’Malia grocery chain. Michael Reynolds of SpinWeb Marketing Group, Jon Wright of IT Indianapolis, and Erin Smith, co-owner of Spotlight Strategies are the seminar and discussion group leaders. Day includes breakfast, break-out sessions, seminars and discussion groups and venders will be on-site.

Cost is $48, plus $3.63 registration fee. Proceeds from this event will go to help the Goodwill Industries of Central Indiana-Nurse Family Partnership. Info/register: http://simonsbitzer. com/2015-business-symposium/ SBDC Central Indiana Small Business Development Center offers seminars in Central Indiana. Registration and prepayment required: 317-233-7232 or www.isbdc.org. SCORE The Indianapolis Chapter of SCORE is part of a national non-profit association offering

Methodist church hires children’s ministry leader

october 2015 I southside business exchange

The board of directors hopes to hire a new director by this spring.

Habitat hires Director of ReStore Operations

Habitat for Humanity of Johnson County has hired Kerri Faulkner-Hartwell as the Director of ReStore Operations. She has many years of experience in finance, management, sales, marketing and community involvement. She is responsible for the overall business performance of the ReStore, including business development, donation procurement, sales, marketing, fundraising, staff oversight and volunteer recruitment. The Edinburgh resident is involved in local chambers, BAGI, Komen of Central Indiana and is a 2012 Leadership Johnson County graduate.

Local woman named director of UIndy center

Greenwood resident Janet Boyle has been named executive director of the Center of Excellence in Leadership of Learning at the University of Indianapolis. Boyle joined the center as assistant executive director in 2011 and has served as acting executive director since 2014. She replaces David Dresslar, who recently retired. She will continue to oversee strategic planning, staffing, budgeting, advoBOYLE cacy, school and government relations and other statewide initiatives that include the Education Workforce Innovation Network and the TAP System for Teacher & Student Advancement. She will report to UIndy Executive Vice President and Provost Deborah Balogh. Boyle holds a doctorate in secondary education curriculum and instruction, a master’s degree in educational administration and a bachelor’s degree in English, all from Indiana State University.

Library has interim director

Ann Alexander has been named interim director at the Johnson County Public Library. She has worked for the Johnson County Public Library since 2004. Previous library director Beverly Martin retired after working for JCPL since 1987. The board hopes to hire a permanent library director by the end of the year. Alexander joined the library as the Franklin branch manager and became associate director two years ago. She lives on the southside. B counseling and workshops for business owners and entrepreneurs. The Johnson County SCORE branch office is at the Greater Greenwood Chamber of Commerce, 65 Airport Parkway, Suite 140, 317-888-4856. Workshops are conducted in Indianapolis area. Oct. 17: Simple Steps to Start or Grow Your Business, 8:30 a.m.-5 p.m. at Heritage Park II 6626 E. 75th St., Ste. 150, Indianapolis. $125, includes lunch and materials. Information/register: 317-226-7264, www. indyscore.org B

They recently hired Greg Garcia Designs to redo the showroom.

Franklin College approved for master’s program

Franklin College has received approval to offer its first-ever master’s degree program in its 181-year history. The Higher Learning Commission of the North Central Association, the largest regional accreditor of higher education in the country, approved the college’s application to offer a Master of Science in Athletic Training. The program will enroll its first cohort of graduate students in the summer of 2016.

Renewal by Andersen receives top rating

corporate chatter companies making news on the southside

New shops open at Edinburgh mall

Express Outlet, a clothing retailer for fashion-forward young men and women, opened at Edinburgh Premium Outlets on Aug. 13. The shop offers denim and other casual apparel, as well as sophisticated clothing and accessories, for young men and women. The new store is next to the Levi Outlet. Auntie Anne’s is now open between American Eagle Outfitters and Chico’s. The eatery offers traditional soft pretzels, a choice of dips, plus pretzel dogs, sticks and nuggets in a variety of flavors.

Furniture company remodels

Martin Fine Furniture, which has been in business more than 160 years, recently renovated and hosted an open house. It’s run by fourth-generation owners Suzanna Sherman and John McDermott at 5420 S. East St., Indianapolis. Martin Fine Furniture was founded in 1854 by their great-grandfather, Michael Clune. Their father, longtime owner Marty McDermott, moved the business from Arizona Street downtown to its current location. After his death in 2012, his two younger children took over the business.

Renewal by Andersen, a window-replacement subsidiary of Andersen Corp., was ranked highest in customer satisfaction with windows and patio doors for the first time, according to the J.D. Power 2015 Windows and Patio Doors Satisfaction Study, released in June. The study measured satisfaction among customers who purchased windows and/or patio doors within the past 12 months, based on performance in five factors: appearance and design features, operational performance and durability, ordering and delivery, price paid for products, services received and warranty. Satisfaction was measured by more than 2,400 customers.

Franklin College honored as value-added school

Money magazine listed Franklin College as 44th on its list of the top 50 value-added schools in the country. The college was the only Indiana school to make the listings. Money measured its rankings on a college’s ability to help students do better than expected based on their academic and economic backgrounds. The mix of majors offered also played into how well schools were ranked. The rankings looked at 21 factors in the categories of quality of education, affordability and outcomes. Franklin College was also listed as the fifthbest private college in Indiana, and the seventh best overall, according to Money’s ranking of the best schools in the country. Also, U.S. News and World Report released its annual college rankings, “Best Colleges 2016,” and in the Midwest region, Franklin College was ranked ninth in the Best Value

category, 11th in the Best Regional Colleges category and eighth in the Best Regional Colleges for Veterans category.

Verizon’s wireless network earns top rank for speed, data

Verizon ranked first for speed and data in Indiana and tied in overall network performance, according to the Indiana RootScore Report conducted by Seattle-based RootMetrics. This marks the fourth consecutive time Verizon’s wireless network has been acknowledged as the leader in overall performance among national wireless service providers in the U.S. Scores are based on testing performed from January through June. The company evaluated all four U.S. wireless providers in six network performance categories: overall, reliability, speed, data, call, and text performance. And, for the second consecutive time, Verizon ranks the highest across all six regions among U.S. wireless providers, according to the J.D. Power 2015 Wireless Network Quality Performance Study, Volume 2.

Aspire Johnson County recognized

A community and economic initiative in Johnson County was recognized at the Indiana Economic Development Association’s third annual Site Selector’s Guild Aug. 25-27. As part of the Conference, the IEDA gave a presentation on various economic and placemaking intiatives that local communities have started throughout the state. Aspire Johnson County, a program of JCDC, was presented as a unique county-wide collaborative working in three major focus areas: placemaking, talent retention and attraction and infrastructure issues. Aspire was recognized for its collaboration model and the county-wide structure.

G.H. Herrmann earns excellence award

G.H. Herrmann Funeral Homes has been recognized by the National Funeral Directors Association with the 2015 Pursuit of Excellence Award. The funeral home group is one of 155 companies from around the world to receive the distinction. Honorees are recognized for having high ethical professional standards and providing excellent service to families and communities. G.H. Herrmann Funeral Home was founded in 1926 by George Harry Herrmann and has

advice

three southside locations.

Home Bank celebrates 125 years

Home Bank SB is celebrating its 125th anniversary this year. Home Bank SB was chartered in 1890 as a mutual institution, which essentially means that it is owned by its depositors. It is based in Martinsville. The Greenwood branch at 1472 S. State Road 135 has been open for one year. Info: www.homebanksb.com

Franklin chamber adds new members

The Franklin Chamber of Commerce board of directors and staff welcomed new businesses to its membership during recent meetings. • Everything But The House, Indianapolis • Hetsco Inc., 1725 N. Graham Road, Franklin • J Owen Media, Franklin • OC Repair and Fabrication, 2112 Early Lane, Franklin • Ross’s Yummy Honey, 150 W. Jefferson St., Franklin • 185 Promotions & Apparel, 520 Industrial Drive, Carmel • Dixie’s Voice Bulldog Rescue Inc., Franklin • Faulkenberg Printing Company Inc., 1670 Amy Lane, Franklin • First Investors Corporation, 6626 E. 75th St., Suite 105, Indianapolis • Franklin Community Pharmacy, 30 S. Water St., Suite B Franklin • LegalShield, Stephanie Garland, Indianapolis • The Marshmallow Monkey, 41 W. Jefferson St., Franklin • Premier Outdoor Power Equipment, Inc., 301 Westview Drive, Franklin • Simplicity Funeral & Cremation Care, 951 N. Main St., Franklin

Tilson marks 20th anniversary

Tilson, a Greenwood-based human resources management company, recently celebrated 20 years in business. In conjunction with the anniversary, the company is undergoing an expansion and a new partnership with the Indy Chamber. Founded in 1995 by Brent Tilson, the company employs 75 and plans to create up to 245 jobs by 2020. It has operations nationwide and plans to invest $1.55 million to expand its current headquarters at 1530 American Way, Greenwood. The company provides payroll, health benefits and other employment-related services. B

By Liz Reyer

Dealing with a direct report who’s easily offended

One of my team members takes it personally when clients disagree with him; he even is offended if

other colleagues try to have a dialogue about opinions, and thinks that they don’t

like him. How can I help him see that everything isn’t personal? A: Getting the message through is worth the effort if you can communicate in a way he’ll hear.

First of all, be clear in your own mind that you’re not personally responsible for his responses in this situation. While it is your role as a leader to mentor, don’t become involved at a dysfunctional level.

At the same time, ensure that the overall work environment is positive and that the work gets done effectively. Take a look at his behavior overall; does he offended, page 14 october 2015 I southside business exchange

pets

continued from page 7

downturn and didn’t seem to be affected. She thinks it’s because people look at their pets as children and will spend money on them, even if they have cut back in other areas of their lives. Pets are valued family members, often referred to as “fur babies.” Pet owners are demanding better services from their veterinarians, groomers and boarders, as well as respect from society regarding their pets’ value. Keating said the best example of this trend was when Hurricane Katrina struck in the South. People were told to evacuate but were not allowed to take their pets on the buses out of New Orleans or into the storm shelters. For this reason, many people refused to leave. “Now, the shelters have to take animals,” she said. Traditional boarding kennels include little personal attention. The pets are fed and the cages are cleaned, but the animals are not pampered. “It used to be that all that was around was the indoor/outdoor kennel. It’s shifted. People are taking better care of their animals. They treat them like family members,” Keating said. “We are trying to re-create that environment in the kennel industry.” B

offended continued from page 13

generally get along well with others and catch on to social cues? If not, he may have some emotional intelligence shortfalls that cause him to have trouble making an accurate interpretation of disagreements. It sounds like the basic issue is that he sees in black and white: If I am not right, then you’re the enemy (exaggerated, but not by much). Also consider whether it’s having a material impact. Are other people bothered? Is progress on projects impeded? If so, you have a more urgent call to action. If not, it’s more of a matter of doing right by your team members by helping him

Sandy Potter plays with Peaches in an activity yard.

become more effective. So, what can you do? As in all human interactions, the key will be communication. Set up time to talk with him, focusing on a recent case when this behavior has shown up. Ask him to walk you through the experience, paying attention to the tone of the exchange (as he reports it) and his reaction. Your goal will be to get him to see alternative explanations, and there are some coaching tools that can help you along the way. For example, he might say something like, “She told me that my approach wouldn’t work; I know she doesn’t like working with me.” Try asking, “What other experiences might explain her reservations?” or “what other explanation might

october 2015 I southside business exchange

there be for her reaction?” Also, push him to notice times when he gets along fine with the person as evidence that it’s not about personal regard for him. This may require multiple conversations to help him adapt his point of view. You might also provide examples of debates where the purpose is to explore ideas through mutual challenge so that he can see that disagreement doesn’t mean attack. Point out examples at work where dialogue and diverse viewpoints have led to tangibly better outcomes. Again, remember that he’s going to have to be willing to grow. If he’s unable to move beyond this perception and it’s damaging working relation-

ships or interfering with getting good outcomes, he may have to be put on notice that it’s affecting his job performance. Because let’s face it, not everyone at work will always like him. And even if they do, they won’t always agree with him. He needs to understand that it doesn’t matter; the expectation is to be civil and respectful, including when disagreeing on a business topic. B Liz Reyer is a credentialed coach with more than 20 years of business experience. Her company, Reyer Coaching & Consulting, offers services for organizations of all sizes. Submit questions or comments about this column at www. deliverchange.com/coachscorner or email her at liz@deliverchange.com.

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october 2015 I southside business exchange

southside snapshot business indicators for johnson county what did they say? June 2015 77,403 74,267 3,136 4.1

July 2015 78,034 74,925 3,109 4.0

Percent Change July 15/ July 14 2.1 3.21 -18.83 -1.0

Labor Force Employed Unemployed Unemployment Rate (pct) Note: All figures not seasonally adjusted SOURCE: Ball State Center for Economic and Business Research

by the numbers INVESTMENTS, LIFE/HEALTH INSURERS, UNITED STATES, 2012-2014 Amount % of total investments Investment type 2012 2013 2014 2012 2013 2014 Bonds $2,543.5 $2,601.5 $2,685.2 74.65 74.61 73.85 Stocks 79.3 82.0 87.8 2.33 2.35 2.42 Mortgage loans on real estate 335.6 353.2 373.0 9.85 10.13 10.26 Real estate 20.9 21.4 21.5 0.61 0.61 0.59 Cash, cash equiv., short term investments 106.6 94.8 100.0 3.13 2.72 2.75 Contract loans including premium notes 127.6 128.5 130.2 3.74 3.69 3.58 Derivatives 41.6 37.8 56.5 1.22 1.08 1.55 Other invested assets 138.6 147.7 164.2 4.07 4.23 4.51 Receivables for securities 2.1 3.2 2.2 0.06 0.09 0.06 Securities lending reinvested collateral assets 10.8 13.8 11.2 0.32 0.40 0.31 Write-ins for invested assets -0.3 1.7 4.0 -0.01 0.05 0.11 Total cash and invested assets $3,407.0 $3,486.6 $3,636.2 100 100 100 Note: Data are net admitted assets of life/health insurers. $ billions, end of year. Source: SNL Financial LC

“Right now, we really need public safety funding. We are hurting very badly on our public safety side.” Greenwood Mayor Mark Myers on the city’s proposal to collect a 1 percent food and beverage tax, with the money collected going toward public safety.

“Every building owner and business is excited because the façade project is a benefit to their look. But there is concern. The city is aware there is going to be concern. And not every day will be smooth. But the city is in the business of helping businesses here in town.” City of Greenwood project manager John Shell

“I am from Franklin. I went to high school here. I wanted to do something more.” Jill Hippenmeyer of Johnson Memorial Hospital who volunteered during the United Way of Johnson County’s Day of Caring.

“We’re tied to trying to help youth, trying to help education and trying to help poverty issues. Those are our primary functions when looking at this.” Trent McWilliams, Johnson County market president for Home Bank on the bank awarding Girls Inc. of Johnson County and Youth Connections with $15,000 grants to help in their efforts to assist local children.

RIBBON CUTTINGS

Clockwise from top left: The following businesses conducted grand openings and ribbon cuttings recently: Radwell International Inc., on July 31, to celebrate its new location at 600 N. Forsythe St., Franklin. Greek’s Pizzeria & Tapp Room, on Sept. 4, to celebrate the opening of its new location at 18 E. Jefferson St., Franklin. The Marshmallow Monkey, on Aug. 21, to celebrate the opening of its new location at 41 W. Monroe St., Franklin. Theta Floats, on July 30, to celebrate the opening of its relaxation and healing spa at 2797 N. Morton St., Franklin. Photos by the Franklin Chamber of Commerce

october 2015 I southside business exchange

service continued from page 9

Rotary Club of Greenwood Greenwood’s Rotary Club held two major fundraising events which brought in more than $10,000. The club’s annual golf outing at Dye’s Walk Country Club in Greenwood raised nearly $5,000 to help fund scholarships for area high school students. The club also held an auction in November which raised an estimated $5,500. The club is in the midst of a major project intended to raise $52,000 to benefit earthquake victims in Nepal. Rotary members are camping out in a tent off U.S. 31 in the parking lot adjacent to the Lotus Garden restaurant. “The fundraiser will continue until we reach our goal,” said Rob Bailey, a five-year Rotary member. The club intends to raise additional funds to assist with a $60,000 joint project with the Greenwood City Parks Department and fire department to build a new playground just off Main Street. Construction for the new park is expected to kick off in May, Bailey said.

Rotary Club of Johnson County Founded in September 2014, the Rotary Club of Johnson County completed several

individual projects through the end of the year. Karen Buckler, club president and five-year Rotary member, said the fledgling 18-member club didn’t tackle any large projects initially and kept their efforts small to start. “We really didn’t do any fundraising,” Buckler said. “We just did food collection and held a luau event at the Tax Man Brewery in Bargersville. We are going to try to do that on an annual basis and then add that as a fundraising and food collection event.”

Sertoma Club of Greenwood The seventh annual Wine, Art, Music and Microbrews (WAMM) Fest held by the Sertoma Club of Greenwood raised more than $100,000 to help fund scholarships for area students. The annual August event held at Craig Park featured 75 juried artists, 15 microbrews and local wineries, 20 restaurant and food vendors, and six bands. Club secretary Denny Rusher said the festival continues to grow each year. Partnering with the city of Greenwood, the Parks Department and police and fire departments, Rusher said the club’s national focus is speech and hearing and that all proceeds from its events go directly back into the community. B

NOTEWORTHY

Employees of the Edinburgh Correctional Facility teamed up with fellow Hoosiers on Aug. 29 to compete in the 14th Annual FedEx Plane Pull Challenge to benefit Special Olympics of Indiana. ECF competed with 17 staff members and one Special Olympian to pull a 164,000-pound Boeing 757 12 feet in 5.837 seconds. ECF raised $1,200 through donations and facility fundraisers.

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october 2015 I southside business exchange

trends

By Diane Mastrull The Philadelphia Inquirer

Fred Vicario, left, and Steve Vicario, of Cherry Blow Dry Bar. Photo by Philadelphia Inquirer

Brothers bring subscription model to their styling salons

rothers Fred and Steve Vicario are blessed with heads of wavy Italian hair, the kind that can look perfect with little effort. Their business model, however, counts on people who want far more pampering. And it employs a method that more businesses, from spas to job-search networks, have resorted to in recent years to ensure repeat customers: memberships. Such membership or subscription-based models are proliferating at a time when online coupon networks such as LivingSocial and Groupon have elevated deal-hunting over brand or business loyalty. “Our main focus is the memberships,” said Steve Vicario, Cherry Blow Dry Bar’s chief operating officer. “Generating that guaranteed revenue a month is what helps you to break even fast. You want to … get that break-even fast, and the rest is gravy.” The Vicarios took over Cherry Blow Dry Bar, a franchise of just eight U.S. locations, in April, with a plan to grow to 200 salons in five years. That’s right, 200 storefronts, each lined with swivel chairs and mirrors and offering limited hair-styling services (blowdrys and extensions) but not cuts and color. Average appointment: 40 minutes, starting as early as 7 a.m. “It’s a hot concept. It’s not a fad,” said Steve Vicario, 42, saying that the Philadelphia-area salon where we met for an interview was booked that particular Friday with 70 appointments.

october 2015 I southside business exchange

Despite Cherry Blow Dry’s lackluster growth since 2013, when its Australian founders expanded their 5-year-old company to the United States, the Vicarios say they are confident of their growth goal. Franchisees need about $250,000 for startup costs, including working capital, equipment and buildout. Of the eight current locations — in California, Florida, New Jersey, Tennessee and Virginia — the Vicarios own just the Philadelphia-area site. It’s also corporate headquarters. Another Philadelphia-area Cherry Blow Dry is expected to open in February. Three more are soon planned, for Miami and Virginia. “We know nothing about hair, but we saw a niche in the market,” said Fred Vicario, 47, Cherry Blow Dry’s president. He and his brother were convinced of the wisdom of this pursuit after visiting Drybar, considered the blow-dry industry leader. Headquartered in Irvine, Calif., Drybar opened its first shop in February 2010 and expects to have more than 50 U.S. locations by the end of 2015. “But we knew there were different things they weren’t doing that we could bring into Cherry,” said Steve Vicario. One was to push memberships, which he said Drybar offered but did not emphasize. Cherry Blow Dry offers two types: $59 a month gets customers two monthly blowouts; any additional blowouts each month are at the discounted price of $35 each (regular price is

$45); $99 a month comes with unlimited blowouts. Makeup services also are offered. Though hair care might not have been the Vicarios’ forte, franchising is. As regional directors for Hand & Stone Massage and Facial Spa, the brothers developed 25 sites and own two. Formerly an executive at Maaco (20 years), Fred Vicario helped grow the auto-painting and collision-repair shops franchise from 300 to 550 locations, and he has been a Goddard School franchisee for 15 years. Each has a niche, as does Cherry Blow Dry Bar, Fred Vicario said: “We’re offering a luxury to the masses.” Cathy Ettinger, 64, is one of the 250 paid members at the salon the Vicarios own. She comes twice a week. “I treat myself,” she said of her $99-a-month Cherry Blow Dry membership. “I do my own nails.” For the Vicarios, she represents a remedy to what ails most small businesses, said Lane Fisher, a partner at Philadelphia law firm Fisher Zucker LLC, which specializes in franchises. “All businesses struggle with cash flow, so a recurring (membership payment) creates predictability,” Fisher said. And that, in turn, provides the economic foundation for expansion. Fisher pointed to Massage Envy, the largest massage franchise, with more than 1,000 locations and 1.4 million members. “The speed at which their membership model could grow allowed (franchisees) to open more than one,” Fisher said. B

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