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contents
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A Centered Approach to Creativity A group discussion about balancing and harnessing creative influences through such things as yoga, meditation or swimming.
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Northwest Design Awards
The 12th Annual Northwest Design Awards Competition opens with a new event schedule.
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Showroom News
More about an exciting showroom move and remodel.
Get Connected We’re going green with the next by design, and we need your email. Photo: Stephen E. Earls, Damask
bydesign contributors
Sondra Alexander, internationally
Davis Dalbok had a fascination with
Michael D. Frederick is an
Roger Thomas is executive vice
acclaimed designer of wallcoverings,
the natural world from a very early
internationally recognized teacher
president of design for Wynn Design
creates moods that range from the
age. This early fascination with plants
in the field of psycho-physical
and Development and has designed
sensuous and earthy to the heights of
eventually led to formation of Living
re-education. He has trained and
many of the world’s most famous hotels
sophistication. Reviving the centuries-
Green and later to opening a showroom
studied in England, Israel and India,
and resorts, including the Wynn Las
old art form of handcrafted wallpaper,
in San Francisco. His extensive civic
and is the U.S. founding director of
Vegas, Wynn Macau, Treasure Island
Sondra’s original and distinctive
work includes a current project to
the first three International Congresses
and the Bellagio Resort. A recognized
contemporary designs grace the walls
design the Southeast Asian Cloudforest
on the Alexander Technique. He has
leader in the hospitality industry, Roger
of prestigious establishments across
Garden for the Conservatory of
organized and taught more than 150
has twice appeared on Architectural
the globe.
Flowers in Golden Gate Park.
workshops in the U. S. and Europe
Digest’s AD 100—2007 and 2010.
since 1978.
Cover photo: Courtesy of Sara Jane Coe
by design fill: Essenza, Living Line
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I t ’s a l l o n l i n e v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. c o m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n
from the editor We’ve heard the phrase in every conceivable use, but I’m going to say it again—thinking outside the box. Expansive thinking can lead to such interesting connections and growth, and we’ve seen some very exciting ideas surface in recent months. Among them, I enjoyed a unique conversation about the roots of creativity with Sondra Alexander, Davis Dalbok, Michael Frederick and Roger Thomas in preparation for their August 19 Third Thursday panel discussion: Daily Practice from the Inside Out. See page 4 for more of our conversation about the impact of daily practices like yoga or meditation on creativity and spatial awareness. We’ve recently added a new tool on seattledesigncenter.com. You’ve been able to search by keywords to find showrooms, manufacturers or product categories, but can now search product photos by category, period, theme or style. Designers may also save images to a portfolio, create separate password-protected client folders, and save items to an online library. To learn more, check out the article on the back cover and visit seattledesigncenter.com to begin your search. Another positive sign of growth at the design center concerns the arrival of new general manager Diane Callahan. After years on the manufacturer side of the industry, Diane is excited by the challenge to expand the base of to-the-trade showrooms at the design center. Take some time on your next visit to meet Diane and share your ideas. There’s been a lot happening at the design center and in Georgetown these days, and SDC’s own Sara Jane Coe was able to capture some of it at a recent farmers’ market—her photo appears on the cover. I can’t help but think of long summer days. Enjoy the season, refuel, find your inspiration and let that creativity flourish.
Craig Cross
bydesign Creative/Editorial Director | Craig Cross craig.cross@hines.com Marketing/Advertising | Sara Jane Coe 5701 Sixth Avenue South Suite 378
sara.coe@hines.com Marketing Intern | Erin Gorkavchuk
Seattle, WA 98108 seattledesigncenter.com
To subscribe: SDCInfo@hines.com
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cover story
A Centered Approach to Creativity Kathryn Kimball and I connected with Sondra Alexander, Davis Dalbok, Michael Frederick and Roger Thomas in anticipation of the group’s Third Thursday lecture in August: Daily Practice from the Inside Out. Our discussion about balancing and harnessing creative influences through such things as yoga, meditation or swimming provides a fascinating look at techniques to both fuel and focus your creativity and inspiration.
Craig Cross, Editor / Kathryn Kimball, Moderator
Q: The spark of inspiration strikes in many ways. Describe
Michael Frederick I look at it a bit differently. To me the flow
your process for nurturing an idea to life, whether collecting
of the river is time bound. I set myself to move out of the flow
images, key words or found objects that help you explore,
of time into an awareness that is not caught up in thought
refine and finalize a concept.
and the ‘like and dislike reactions’ that thought produces. For
Sondra Alexander My process usually starts with color and texture (especially rough finishes and facades on buildings). I
response.
look at magazines (fashion has always been a big influence)
Roger Thomas Travel always restores me to the river.
movies, or fish at the aquarium. Once I get started, I think
Especially travel in Europe where my roots seem to vibrate
my process is like automatic writing—I can’t stop until I drop,
best. I often fill an entire sketch book in one week while in
pretty much.
Europe—ideas, macro and micro, from entire environments
Davis Dalbok The idea always comes as an inspiration from
to small details. Often books can create the same inspirations.
the site. I let the site generate and suggest the path to the design
Q: At some point, everyone needs to refuel. What technique
solution. Honoring the site, rather than imposing your will on
do you use, how often, and where do you go to recharge?
it, listening to and seeing the signals.
Davis Dalbok Nature, nature, nature. It sounds predictable,
Roger Thomas I draw every idea, which lets me better
but I’ve always gone there to recharge. It’s one of the reasons I
understand the inspiration. I don’t consider if the ideas are
live in Marin County; it’s the gateway to so many regenerative
pertinent to a current project or problem, I just collect ideas
environments.
as I go. I go back through my sketch books when creating a concept and use those that resonate to the problem at hand. Often the selection of ideas covers a considerable period of time.
Q: I see creativity as a river, and if we’ve stepped out of the river for any reason, we have to reenter the flow, which can take time. What do you do to get and keep those creative
Michael Frederick Personal daily yoga practice, applying the Alexander Technique in an intentional way, watching a sunset on Pacific Coast Highway in Malibu as I drive to Ojai, playing with my seven year old daughter Nikita (who has a magical brain on her), or quality time with my dear partner Carol, where I feel nurtured without judgment.
energies flowing?
Roger Thomas I always recharge in art museums and
Sondra Alexander I need a deadline and the pressure of
imagination.
having my back to the wall. I leave my studio and go up the
Q: Beyond recharging, we also need to expand our thinking
street and look at the street life. I live in the Haight, so it is pretty dynamic. I go up at least once a day.
Davis Dalbok I’m reminded of a well known phrase, attributed to the father of Gestalt Fritz Perls, that always inspires me to be in the moment. “Don’t push the river, it flows by itself.” It really comes down to being disciplined enough to get into the flow and stay there. You have to first want to do the work, and then consciously commit to it, and then allow it to just carry you along.
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me, true creativity exists in the space between stimulus and
galleries. Art history is my favorite point of departure into my
so we don’t incorporate the same ingredients in every project. How do you infuse new ideas or considerations into your creative thinking?
Davis Dalbok I try to not allow myself to be ‘pigeonholed’ into repeating just one kind of design. I think every designer has a particular style that is inherent in all their work. In the landscape world, we all have certain plants we like to use
time and again, and often in similar ways, but it’s healthy to
Q: If you have a preferred inner practice, tell us about how
break out of that mold by allowing yourself to be inspired by
you discovered it and how you knew it was the right method.
what someone else has done. Listening carefully for the signals that the site is emanating. Listening carefully to your client. Listening before the ego jumps in too strongly.
Davis Dalbok I don’t really have a preferred inner practice. It’s very difficult for me to sit still very long and meditate, for example. I have really gleaned inner practice from what
Michael Frederick I have lots of friends that I can bounce
resonated and made most sense to me from a litany of spiritual
ideas off of. They act like mirrors that reflect back when I
masters; hearing the master Krishnamurti speak (his book
become too limited in my thinking.
Think On These Things was responsible for many epiphanies
Q: There can be inherent struggles in a collaborative process,
in my mid-20s) and Herman Hesse, whose books I devoured at
but the thinking can be incredibly fluid and expansive. What kind of collaboration do you incorporate in your design work?
Sondra Alexander The back and forth of collaboration really helps me to get excited about what I am about to do creatively.
Michael Frederick For me, collaboration is like the Sufi story of the blind men and the elephant. If we are truly honest with ourselves, we are all blind men and women. However, when we are focused on a project together without focused commitment—exploration being the motivating factor— something happens, there is a creative perception that occurs. A creativity of understanding that is not limited by our petty
around the same time. Both of these teachers taught me a lot about how to be in, and understand, our human relationships.
Michael Frederick I am lucky. I graduated from high school in 1962 and went to university throughout the 1960s. In the 1970s, I lived in England for almost a decade. During this 20 year span, I was fortunate to have access to some extraordinary teachers and mentors. The through line is that they taught me to work from the inside out—not simply copy someone, but to question myself and not be afraid, to make mistakes, to admit when I’m wrong, to always have an internal sense of not knowing, and to approach a task by first emptying the glass. I have been exposed to many types of practices and inner work
subjective opinions.
from my travels in India, Turkey and throughout Europe and
What we usually think of as design work is external in the
beyond the mind. Design work is an internal process where
world, including the garden, the house, the clothes, etc.
one learns how to subtract what is unnecessary.
However, there is a different level of design work which is the internal design process of inner work, allowing space so that the unknown can be present. Out of this space the external design is created.
Q: Activities like walking still surprise me as a source of
the U.S. What they have in common is something I call going
Roger Thomas My inner practice is to stay in the present moment. You miss everything that might inspire if you are worried about the future or past. Now is where the inspiration is.
ideas—in fact, I now take a digital recorder with me. How do you record ideas that strike during your inner practice?
Sondra Alexander Swimming is my preferred method of setting up my mind to design and I don’t record anything then. When I have finished swimming, I can usually recall what my thoughts were and jot down key ideas.
Davis Dalbok I love capturing ideas through the lens of the camera. I think it trains the eye to create a canvas, much like a painter does. Finding the perfect framed shot and ideal lighting to enhance the composition is like making a beautiful garden. I almost never crop my photos. Capturing a composition as you see it, in the moment, can always bring you back to that
Kathryn Kimball is the principal of K2 Design Communication.
moment and spark an idea back to life.
K2 has been developing and implementing marketing strategies for designers and manufacturers in the design industry for more than
Roger Thomas Drawing is my way of recording, thinking and
twenty years. With a keen interest in lifestyles that enhance well-being,
linking to inspiration. When my hand begins to move on the
Kathryn has been teaching pilates and attentive movement classes in
page, the ideas flow naturally and rapidly. Pavlovian.
San Francisco and New York since 1995.
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12 TH ANNUAL NORTHWEST DESIGN AWARDS
call for entries Seattle Design Center celebrates extraordinary interior design with the 12th Annual Northwest Design Awards competition. Enter your best projects for the chance to be recognized for work that defines design in the region. Competition now open | Closes 5:00 p.m. November 15, 2010 Awards presented at the Northwest Design Awards Gala February 17, 2011
TO ENTER All design trade professionals and firms working in the Pacific Northwest (Washington, Oregon, Idaho, Montana, Western Canada and Alaska) are eligible to enter. Trade organization affiliation is not required. All interior design projects completed between 2006-2010, published and unpublished, are eligible. Designers may not enter the same project in multiple categories. Students must be enrolled at a design school in the Pacific Northwest at time of entry.
Mailing Your Entry: All entries and entry fees must be received by 5:00 p.m. November 15 in the Seattle Design Center management office. Mail completed entries to: Northwest Design Awards, Seattle Design Center, 5701 Sixth Avenue South, Suite 378, Seattle, WA 98108. If mailing your payment, make checks payable to Hines REIT Seattle Design Center, LLC. Entries received without payment will be disqualified. Entry fees are nonrefundable. One check may be used to cover multiple entries.
Entering Online:
Visit seattledesigncenter.com/nwda to utilize our online Northwest Design Awards entry process. The site will be disabled November 15 at 5:00 p.m. The online entry process allows you to quickly upload your project photos, floor plans and project profiles to our secure server. Once your entry has been submitted, pay the entry fee via our pay center, print the entry confirmation page, capture necessary signatures (yours and client’s) and mail or scan/email the confirmation to SDCinfo@hines.com. Entrants grant producers of the Northwest Design Awards, Seattle Design Center, the right to reproduce project images for promotional purposes. Producers also assume all entries are the works and property of the entrant and that clients of the assumed projects have given their permission for this entry. Seattle Design Center is not liable for any copyright infringement on the part of the entrant. Entry materials become the property of Seattle Design Center and will not be returned. Do not submit originals.
JUDGING To ensure impartial judging, all entries are judged through an anonymous process by a select group of industry leaders. Judges will consider proportion, composition, use of space, lighting, materials and appropriateness for each entry.
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Students: Student entries will be judged on the ability to communicate a design concept and the skill of the presentation. Entries will be reviewed for functionality, innovation, use of materials, overall presentation and professional appeal. In the event of insufficient or inadequate entries, Seattle Design Center reserves the right to cancel the contest and refund entry fees or restructure the categories in such a way as to permit fair and proper judging of entries received. Seattle Design Center is not responsible for lost, misdirected or delayed mail.
PRIZES
Winners of the competition will be notified by January 14, 2011. Winning entries will be announced publicly at the Northwest Design Awards Gala, Thursday, February 17. Following this event, the winning entries will be posted on seattledesigncenter.com. One crystal obelisk given per winning firm. Student Prizes: First place: $1200, second place: $750. By acceptance of prizes, finalists consent to the use of their names and/ or photographs for publicity purposes without further compensation. All entries will be shared with editors. Void where prohibited by law. All federal, state and local regulations apply.
REQUIREMENTS All materials must be included for consideration. Incomplete submissions will be disqualified. [ ] Entry Form: One copy of a completed Northwest Design Awards entry form. To complete online entry or download a printable version of the form, visit seattledesigncenter.com. Information will be reproduced in published materials exactly as it is written. [ ] Images: Include CD with the assigned number of digital images listed under each category. Digital images must be a maximum of 72 dpi and 1024x768 pixels – horizontal or vertical — OR — Upload the assigned number of digital images listed with each category. Digital images uploaded should be a minimum of 640x480 pixels – horizontal or vertical. Label all image files for each category with the firm name and category name. (For example: Jones Design_kitchen_A, Jones Design_kitchen_B). To ensure fairness, do not print or embed your name or firm name on any submitted materials or images. [ ] Project Profile and Client Permission Form [ ] Floorplans: An 8½ x 11 inch copy of the project floorplans with or without furnishings—you may use more than one page, but keep size to 8½ x 11 inch paper. Where available, provide preand post-remodel floorplans. Oversized or folded plans will be discarded. [ ] Fee: Entry fee of $50 per entry. No entry fee for students. Checks should be made payable to Hines REIT Seattle Design Center, LLC. Receipts will not be issued. Please use a copy of your entry form as your receipt.
defining OFFICIAL ENTRY Complete the following and submit your project materials and entry fees—$50 per entry. There is no limit to the number of entries. Entry form may be duplicated for additional entries. Deadline 5:00 p.m. November 15, 2010.
Category (please check one) [ ]
Bathroom — 2 before / 5 after digital images
[ ]
Bedroom — 2 before / 5 after digital images
[ ]
Commercial (healthcare, civic spaces, office) — 2 before / 5 after digital images
[ ]
Hospitality — 2 before / 5 after digital images
[ ]
Kitchen — 2 before / 5 after digital images
[ ]
Outdoor Living Area — 2 before / 5 after digital images
[ ]
Whole House (less than $400,000) — 2 before / 8 after digital images
[ ]
Whole House (more than $400,000) — 2 before / 8 after digital images
[ ]
Yacht/Jet — 2 before / 5 after digital images
[ ]
Student — 5 digital images of renderings and/or elevations
Competition Now Open — Entries Due 5:00 p.m. November 15, 2010 — Award Reveal: February 17, 2011 Northwest Design Awards Gala
Designer Entry (please print or type clearly) Entrant’s Name
(as it should appear on the award)
Firm Name Street Address City
State
Phone
Fax
Zip
Email Project Name
Student Entry (please print or type clearly) Student’s Name
(as it should appear on the award)
Street Address City
State
Phone
Fax
Zip
Email School Name City
State
Phone
Fax
Zip
Project Name Instructor’s Name
(continued)
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Project Profile (required) Describe the principal design challenge and resolution
Describe the secondary design challenge and resolution
Describe design goals 1. 2. 3. Describe any special considerations Square footage Indicate any sustainable products and principles incorporated in the design
Lines/Manufacturers selected for project (This information will not be shared with judges.) 1. 2. 3.
Client Permission (required / not required for student entries) My signature confirms that the designer submitting this entry provided professional design services for me, and I release those services to be displayed for promotional purposes related to the Northwest Design Awards. I certify all of the information provided with this submission is accurate to the best of my knowledge. Seattle Design Center shall not be held responsible for any inaccuracies in submissions, verifying credits, investigating complaints, or settling disputes between design professionals, participants or owners of the projects. Client’s Name(s): Signed:
Date:
Designer Permission (required) My signature confirms permission for my work to be entered in Seattle Design Center’s Northwest Design Awards competition. If my work is awarded, I grant Seattle Design Center the right to publish photographs of my work in any design center publication, print or digital, including by design newsletter and the design center’s website at seattledesigncenter.com. Designer Name(s): Signed:
Date:
Has this project been published? (This will not affect your chances of winning.) [ ] Yes [ ] No
If yes, where?
Mail entry packets to: Northwest Design Awards, Seattle Design Center 5701 Sixth Avenue South, Suite 378, Seattle, WA 98108
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recent arrivals The changing of the seasons gives way to botanical inspired designs in this issue’s Recent Arrivals. Bright color palettes, natural fabrics and plant and wildlife-inspired prints showcase a refreshing ode to nature. We awake this season to a kaleidoscope of new ideas and celebrated classics.
1 1 | STEPHEN E . EARLS The new Wild Flora collection by Anna French is a gorgeous vintage floral collection with designs created as individual expressions of art. Traditional designs are given a modern twist with mirrored flowers, white-on-white prints, and metallic effects. Songbirds, an elegant floral design, is printed in grey and white over a foil background.
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2 2 | D I XO N G RO U P
3 | DESIGNER FURNITURE GALLERIES
As if magically dusted with precious metal, Glimmer by Osborne & Little sparkles with understated style. This pure linen fabric is presented in sixteen colorways. An excellent option for drapery and pillows, pair this with other contemporary patterned fabrics and wallpaper from O&L.
The Alta 700 End Table by Antoine Azouri Designs offers a diversity of aesthetics while paying homage to classic contemporary furniture. Looking for a perfectly lacquered end table? Look no further, “X” marks the spot.
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4 4 | JENNIFER WEST S H OW RO O M Brothers Doug and Gene Meyer launch their first collection for LINK Outdoor—designs inspired by the golden age of the American pool scene. Fresh, slightly retro fabrics provide the perfect accents for patio lounging and elegant outdoor entertaining. Made of 100 percent solution-dyed acrylic, they have high-performance qualities, yet project a playful, whimsical aesthetic.
5 5 | E L I N O R & V E RV E Inspired by the beauty of the English countryside, A Painter’s Garden is the latest coordinated collection from Sanderson and features a fresh mix of floral prints, embroideries and wallpapers. Using original artwork produced by designers at the Sanderson studio, the collection has a fluid style while maintaining fine detailing and a range of tones captured with the use of watercolors and inks.
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6 | T R A M M E L L – G AG N É
7 | K R AV ET/L E E J O FA
PURE, the new luxury label from Pollack, celebrates the essential in a sensuous collection of 17 upholstery and window fabrics. Simplicity and restraint define these textiles, and the neutral palette reveals uncommon beauty. Crafted with exquisite yarns and innovative weaves, the surface, weight and feel of these fabrics invite touch.
The newest collection from Ralph Lauren Home fabrics, La PlageRiviera, captures the tranquil elegance of the seaside with an artful mix of chic and rustic elements and endless nautical shades of blue and white. This maritime palette is yet another tribute to Ralph Lauren’s casual American elegance.
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10 8 | K E L LY F O R S LU N D Channel your inner bookworm as you settle into an exquisite chair upholstered with bookbinding leather. A special vegetable tanned crust, dyed a shade slightly lighter than the finished color, adds dimension and brings the grain to a dramatic peak. Available in nine new colors.
9 | NEW DIMENSIONS SGO DESIGNER GLASS Horizon’s Shutters by UltraGlas® act as refraction lenses in diffusing artificial or natural light sources. These shades are suitable for interior or exterior applications. Discover the creative latitude of “designable” embossed architectural glass that is highly customizable and nearly maintenance free.
1 0 | S U SA N M I L L S Sustainability + Style = Great Lakes Outdoor Collection, conceived by local designer Terry Hunziker. This line combines Ecoplex®, a composite material made up of 97 percent post-consumer recycled plastics, and cast aluminum for an impressive collection defined by beauty and durability. Signature collection includes a lounge chair and ottoman, extension dining table, bar table, sofa and armless chaise.
11 11 | J. GARNER HOME UNCOVER by Lee Industries brings the comfort of indoor living to your outdoor space. Made in the USA, the collection features highperformance fabrics that are fade, stain, water, UV and mildew resistant. Featuring pieces that are classically elegant, with UNCOVER there is no need to sacrifice style for durability.
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12 1 2 | L . G R E E N B E RG & A S S O C I AT E S Hickory Chair Silhouettes Collection starts with classic, elegant designs and leaves the details up to you. Fell in love with a chair, but wish it were a sofa? The same design can be 28 inches wide, 120 inches wide, or anywhere in between. Select from a choice of two depths and heights. Personalize every detail imaginable: arms, back, legs, skirt, color, trim and even monograms. Make it a sleep sofa, swivel chair or sectional. Made for those who take furniture personally.
13 1 3 | D E V E R E UX I N T E R N AT I O N A L M A R K ET I N G Explore a unique, elegant concept in wall coverings with Leatherwall by Studioart®. With a wide range of collections reflecting a versatility of colors, patterns, geometric designs and sizes, you’ll find the perfect backdrop for your space. The clean lines and impressive height of the Bombato Collection evoke images of beautiful bamboo stalks in a peaceful Zen garden. The padded leather lends the wall a certain softness, yet Leatherwall is decidedly durable.
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14 | MICHAEL FOLKS
15 | PINDLER & PINDLER
A designer bed should renew the body and mind, getting you ready for the challenges of modern life. Edward Ferrell / Lewis Mittman beds and bedrooms do just that. Constructed using authentic techniques and uncompromising standards—the Arabella Four Post Queen Bed shown in maplewood.
Corrigan is a gorgeous medium weight textural solid of flax, cotton, viscose and polyester. Printed with an elegant burnished metallic paisley pattern that emulates antique Italian carved relief-work, the Corrigan pattern meets 25,000 double rubs and is offered in three colorways.
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new line
new lines
DESIGNER FURNITURE GALLERIES, ATRIUM SUITE 238
L. GREENBERG & ASSOCIATES, ATRIUM SUITE 228
• New releases from Antoine Azouri Designs
• Silhouettes by Hickory Chair Co.
• Blink Handbags
• Cisco Brothers HOM Escape in Style
• Kolkka Furniture • Lighting Enterprises
THE JOAN LOCKWOOD COLLECTIONS, ATRIUM SUITE 203
• Pacific Looms
• Venezia Fabrics and Wallcovering by Chella Textiles
• Theodore Alexander
• The La Boheme Collection by Cassaro
• Trend Lighting
• Farrow & Ball
• Shoal Bay Jewels • Varland Silks
MICHAEL FOLKS SHOWROOM, ATRIUM SUITE 134 • New bedroom collections by Edward Ferrell / Lewis Mittman
DEVEREUX INTERNATIONAL MARKETING, PLAZA SUITE 167 • Trend Green
NEW DIMENSIONS FRAME & MIRROR/
• Reid Witlin Ltd.
SGO DESIGNER GLASS, PLAZA SUITE 290
• New releases from Studioart®
• Stained Glass Overlay
• Wire By Design
• UltraGlas®
• Concertex
• Duncan Onami Texture Glass
• New embossings from Green Hides®
• Arch Deco Laminated Glass
• New releases from Interlam
• Tableau – Faux Iron Solutions
DIXON GROUP, PLAZA SUITE 162
PINDLER & PINDLER, PLAZA SUITE 180
• Osborne & Little / Designers Guild
• Subtle Impressions Collection
• R. Jones Upholstery
• Fusion II Collection
• Joseph Noble Textiles
• Signature Exclusive Newport Mansions Outdoor
Sunbrella® Collection
ELINOR & VERVE, PLAZA SUITE 268 • George Smith Furniture and Fabric - Arriving September 2010
ROBERT ALLEN | BEACON HILL, PLAZA SUITE 182
• Venezia Fabric and Wallcoverings
• Sherwin-Williams® Color Studio
• New collection from Valtekz • New fabric and fibers including Metallic Grasscloths by Zoffany
STEPHEN E. EARLS SHOWROOM, ATRIUM SUITE 132
• New collections from Sanderson
• The Anna French Collection
• New collections from Harlequin • New from Sterling & Knight | Busby | Lewis & Wood |
SUSAN MILLS SHOWROOM, ATRIUM SUITE 200
• Great Lakes Collection by Terry Hunziker for Sutherland
James Brindley
• Castel JENNIFER WEST SHOWROOM, ATRIUM SUITE 100 • LINK Outdoor Fabric Collection
TRAMMELL - GAGNÉ, ATRIUM SUITE 105|117 • Pollack
J. GARNER HOME, PLAZA SUITE 274
• Fuse Lighting
• UNCOVER® by Lee Industries
• Andrew Martin
• Thomas Gray
• Delinear
• Old Biscayne
• Ruth Livingston Studios
• Quackenbush & Winkler
• New releases from John Mahoney Signature Rug Collection • New releases from Hellman Chang
KELLY FORSLUND, PLAZA SUITE 158
• New releases from Création Baumann
• Edelman Bookbinding Leather
• New releases from Mokum Textiles • New tables and lighting by Sun Furniture
KRAVET/ LEE JOFA, ATRIUM SUITE 126 • Ralph Lauren Home Fabrics | Trading Post, La Plage,
& Le Grand Hotel Collections
• Eric Cohler Lodge Collection • Thom Filicia for Kravet Collections
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sdc momentum New General Manager Excited About Opportunities Diane Callahan joined the SDC team as general manager
to discover new ways to make the best use of technology to provide
in early July. With 15 years of design industry experience,
designers more information about what’s available at SDC and what’s
including key executive roles at Donghia and Holly Hunt,
going on with design around the country. Perfect example: I understand
Diane brings a well-grounded approach to the task
a product search on SDC’s website now includes photos, specifications
of identifying priorities and opportunities at SDC. We
and the ability for designers to manage image libraries for client projects.
chatted briefly about her plans for the first six months
I look forward to seeing where that leads.
on the job. Craig: You’ve jumped from one end of the county to the other, so how did Seattle attract your attention?
Craig: What’s your initial focus in the first six months? Diane: The primary goal is to bring in additional showrooms that expand the mix of to-the-trade showrooms. We begin by reaching out to
Diane: I was really drawn by the opportunity to expose the design center
ensure people know what opportunities exist in the Northwest. Building
to a national audience and expand the available product selection. I
those relationships will take time, but as momentum grows, so will
think as we begin to reach out to more lines, we’ll find that many will be
awareness.
interested in expanding their business into the vibrant Northwest design community.
We have to be realistic—the national economy is still a challenge and people are still feeling the impact of the last two years. Companies have
I lived in San Francisco for 10 years, and after moving to the East coast, my
downsized and are working their way through what’s happening and
husband and I had a joke in which he’d ask me how fast I could pack to
setting long term goals and priorities. Right now, their first goal won’t be
move back to the West Coast—my answer was always about 10 minutes,
opening a new showroom. But after they’ve put their houses in order,
so I’m excited to have come back.
they will again look—and we have to be there as a recognized opportunity
Craig: What intrigues you about the opportunities at SDC and in the Northwest? Diane: As I talked about this role with Hines, I was happy to discover how open they are to innovation. It’s easy for any industry to get stuck, so knowing we have the room and support to try new things is incredibly encouraging. As we all know, the design industry is so much about newness. The Northwest is a huge population area noted for many things, among them significant technological advancement, so I’m curious
once they are ready to move forward. Outreach also includes asking current showrooms and designers about their priorities, and then we have to identify and prioritize what to do about them. SDC recently completed a trade survey to identify key issues, and I’ve begun to review responses to learn more about what’s currently on designers’ minds. We will remain focused on implementing changes to improve the designer experience. To share your ideas or questions, email diane.callahan@hines.com.
showroom news SUMMER SALE | L. GREENBERG & ASSOCIATES Beginning July 1, the showroom is offering additional designer discounts on all new orders. It’s time to move out the old and make room for the new, so you’ll also find up to 70 percent off selected floor samples and clearance items. Visit the showroom to take advantage of these fabulous deals—for a limited time only. NEW DIMENSIONS FRAME & MIRROR | SGO DESIGNER GLASS IN ITS NEW HOME | PLAZA SUITE 290 Visit New Dimensions Frame & Mirror | SGO Designer Glass in its new location, Plaza Suite 290. Expanded offerings include SGO Designer Glass (Stained Glass Overlay), available for counter tops, back splashes, glass dividers and custom cabinet glass. Stop by to see our new location and view samples of this decorative and functional glass. PINDLER & PINDLER SHOWROOM REMODEL TO ADD FRESH AMBIANCE Pindler & Pindler has moved temporarily to Plaza Suite 262 while the showroom undergoes a dramatic remodel—one that’s been anticipated for years. Plans include the addition of 50 extra fabric wings for better display and new product. For Garry and Kiersten, the bigger changes include improved lighting and a warmer interior color scheme. Be sure to visit after
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they return home to Plaza Suite 180 in early August.
Pindler & Pindler | Garry Burr and Kiersten Rezek
SEATTLE DESIGN CENTER
Delicious Dining Options...
ATRIUM CAFÉ provides an ideal lunch setting when visiting
the design center—treat yourself, your clients or your staff to lunch amid the grandeur of the Atrium’s open design. We know there’s a lot to see in the design center, so take some time to finish discussing those ideas or client questions over our signature soups, daily specials or delicious salads. And if you’re up for any additional indulgence, we’ll tempt you with irresistable desserts. Open Monday - Friday: 11:30 am - 2:00 pm
ATRIUM TO-GO
offers the quickest service at Seattle Design Center. Delicious soups, salads, sandwiches, pastries, espresso & other beverages are available for quick refueling. Relax and enjoy your items at one of our tables or take them to go. Open Monday - Friday: 8:00 am - 3:00 pm
Call ahead and we’ll reserve a table for your group. The Atrium Cafe 206.762.3082
...Elegant Event Space DANIEL’S CATERING THE ATRIUM offers a
magnificent venue for private events, charity galas & corporate functions. Seating up to 500 guests or a reception up to 600 guests.
THE PLAZA offers a more intimate setting for romantic wedding ceremonies, corporate meetings, holiday dinners, & other more formal events. Seating up to 100 guests & reception up to 200 guests.
Contact a Catering Sales Manager: 206.689.7300 Or email for more information: danielscatering@schwartzbros.com
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P R ES O RT E D S TA N D A R D US
P O S TA G E
P
A
I
D
S E AT T L E ,
WA
PERMIT NO. 711
5701 Sixth Avenue South, Suite 378 Seattle, WA 98108 seattledesigncenter.com H I N E S
+ Find what you’re looking for: seattledesigncenter.com You can now search more than 11,000 product photos and 21,000 fabric swatches on
seattledesigncenter.com.
Begin by selecting a category, style or period. Once in, you’ll be able to see more about the product, email the showroom for information, or print a tear sheet. The search tool also includes a state-ofthe-art portfolio system shared by several portals—among them, 1stdibs, ShopAD, and currently eight design centers. Register on one portal, and you’re registered on all. Putting your portfolio to work: • Create client or project files • Save images • Organize images by room or phase of a project •
Create a library of your favorites
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I t ’s a l l o n l i n e v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. co m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n
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