bydesign 2 0 1 0 Vo l . 3
trend forecast: 2011 page 1
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Trend Forecast: 2011 A look into the key influencers for the new year reveals we’re comfortable in our homes and find strength in design solutions that have been celebrated for decades.
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Entrepreneur Toolkit
Explore social media tips and tactics.
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Momentum
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Designer’s Notebook
The Chair Project | one designer + one artist = one work of art.
A work in progress, artist Jared Rue (far right) begins his Chair Project artistic exploration with the help of Sara Johnson, SMJ Studios.
Weddings and celebrations are often great catalysts for holiday design updates.
bydesign contributors Cover photo: Moooody Blues by Edelman® Leather available at Kelly Forslund. Cobalt blue bold. Basic rich blue. Classic denim, your favorite pair of blue jeans. Navy as a new twist in hair-on-hide. These shades of blue offer a new fresh face for libraries, For 35 years Kay Stewart’s focus on
Ronna Detrick loves stories – and
Lauren Henley received a BA in Art
fashion, art and design has resulted in
conversations. She is a scholar,
History from UCSB in 2003 and
a multi-faceted career, referenced by
a blogger, a feminist, a writer, a
rounded out her formal education
both a retail and wholesale perspective.
speaker, a teacher, and the owner
with an AS/CID in Interior Design
As well as analyzing trends in the home
of RENEGADEconversations, a
from Cañada College in 2007. She
fashion industry, she operates a design
business that allows her to write,
worked at high-end design showrooms
business which includes residential
tell, and live the story she loves!
in San Francisco’s Design district as
interiors and commercial exhibition
You can learn more about her story
well as Eichler Designs in Atherton,
spaces.
at ronnadetrick.com.
CA before moving to Wailea, HI
banks, lobbies, law firms and corporate environments. Cool for a summer home, bold accent colors for hotels, lounges and VIP suites.
and continuing to work in design, specializing in luxury resort residences.
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I t ’s a l l o n l i n e: v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. c o m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n
from the editor When a project comes together, and the three dimensional version makes sense just like the scribble on the back of the file folder did, there’s a thrill in the opportunity to witness something manifest. We’ve been enjoying some convergence lately, and look forward to several exciting projects and events in 2011. The idea behind the Chair Project (page 7) started more than a year ago in wanting to create collaboration between the worlds of art and design. And then I began to debate using an iconic furniture item, like a chair, as the foundation for a shared project. Enter Pratt Fine Art Center and 10 artists, pair them with 10 designers (past Northwest Design Award winners) and you have the Chair Project. Each team will create an art piece using a Baker chair as its foundation. Finished works will debut at the Northwest Design Awards Gala in February, and later be on display at the downtown Nordstrom store before returning to the design center for an auction in August 2011. We’re excited to see where this conversation leads. As to the conversation through by design, this digital version opens an interesting new world of links to further connect you to the information and tools shared in this issue. Included in that information, you’ll find an expanded Recent Arrivals section (see page 9) that certainly paints a varied and colorful picture of the products, styles and resources available to you in design center showrooms. And check out the trend forecast on page 4 for a look at the colors, textures and trends influencing design today. Whether selecting presenters for the 3rd Thursday lecture series or anticipating the finished works of our Chair Project teams, we’re working to open thoughtful and provocative conversations. It’s all about fresh eyes, connections, and giving room to the ideas around us.
Craig Cross
bydesign Creative/Editorial Director | Craig Cross craig.cross@hines.com 5701 Sixth Avenue South
Marketing/Advertising | Sara Jane Coe
Suite 378
sara.coe@hines.com
Seattle, WA 98108 seattledesigncenter.com
To subscribe: SDCInfo@hines.com
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cover story
trend forecast: 2011 by Sara Jane Coe and Lauren Henley
For this issue of by design, we went on assignment to find out what designers and manufacturers are seeing in the marketplace with the goal of uncovering the pulse of where design and color are headed. This article is a collaborative piece based on research and industry opinion drawn from a host of expert contributors. Simply stated, the classics have a stronghold in design—we look to the future and see little to no dramatic change in color or design. History is our foundation and we draw from today’s newest technologies to refresh our style. Sound dismal? It shouldn’t—we’re comfortable in our homes and find strength in design solutions that have been celebrated for decades.
CONSUMER BUYING TRENDS
GENERAL AESTHETICS Surrealist Perception This trend lends itself to the days of rebellion and freedom launched in the 1960s—a tribute to psychedelic art techniques, expression in music, and quality of life. In design, we begin to see bright punches of sharp, neon colors mixed in with earth and neutral tones—vivid chartreuse, fuchsia, cobalt, orange and mustard. Bold color is personal, vibrant and invigorating, just like the movement. Even traditional patterns will be shown in more dramatic color ways, expanding on their geometry and 2D treatment. Influences: Optical Art, earthworks and monumentalism of the late 60s, 70s and 80s. It’s as if those influential art movements are now affirmed as they become consumer goods
In the current state of economic flux, consumers are recognizing
for the home. The surrealist aesthetic that started in the formal
that quality may be preferable to quantity when they consider
fine art world has slipped smoothly into our own collections.
the long-term costs of disposable décor. Dependable, timeless
Accessories and fixtures that either have sparkle, matte earth
design is experiencing a renaissance.
or an unorthodox blend of both, like rock crystal chandeliers, will be prevalent. Ikat and other tribal patterns are getting
People are being more conscientious of price and the items
updated into non-traditional color ways. Supporting rugs
upon which they choose to spend money. So, a splash of
should be soon to follow. Use of non-traditional rug materials
luxury or performance upholstery goes a long way. Comfort
like hair-on-hide laser cut rugs pull the modern Boheme
in the home is always in style, and the aspiration of aging in
together.
place with the home as the center of activities makes lounge chairs, sofas and sectionals the more functional choice versus
This blend of history, avant and home seems to feel like
the stylistic. And, yes the future is bright! We see projects that
NOW.
were put on hold two years ago picking back up.
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Photos from left to right, courtesy of: Dedar. Private collector’s rare fossils and stones. Kyle Bunting. Fuse Lighting.
Contemporary and Traditional Design Styles We will continue to see a blend of contemporary architecture and traditional furniture. This is certainly not a new trend; it’s been practiced for years. However, purely traditional doesn’t do it for the norm unless it’s done up with this harmonizing blend. Transitional is a funny term and contemporary certainly isn’t everyone’s home. So, we are left admiring both. A sense of being a collector of pieces, art and fabrics will humanize and bring personality to contemporary time and space. Where would we be without expression?
FORM AND SHAPE
FABRICS Luxury Influences: Colors, luxury, unique constructions and surface treatment. Flocking. Bright geometric patterns. Pop-color tribal interpretations. Pop-color wall treatments. Interesting wools. Felt feel, baby blues, pinks, bright sharp pastels. Pattern on flat wool. Extra long mohair.
Performance Influences: Technical green. Smart performance materials. Silver and steel. Aluminum and steel-backed fabric. Conservation measures, for use on controlling light, UV and
Clean, detailed and tailored. An update of the contemporary European look. A tribute to New York art gallery aesthetics— warm industrial. No longer are the days of chrome and black
heat in residential and commercial applications.
INDUSTRY INSIGHTS 2011
leather. Mica, semi-precious stones and bronze blackened steel finished by an artisan’s hand take precedence.
Curious about what other designers are seeing out there? We connected with leading manufactures and designers from
Woods
all across the country to ask for their 2011 design industry
Mahogany and cherry are gone. Ebonized and espresso almost
forecast—what’s in, what’s out, what’s hot, what’s not—and
are. Oak is making a strong approach. It’s so lovely and has
here’s what they shared with us.
such an approachable history. It looks that way, has a hand that’s warm, comfortable and strong, the grain even evokes
I am continuing to hear clients ask for comfort, cozy and
this. Cerused and oak tannic angled color finishes are more
warmth in their living spaces, so I am designing furniture,
in vogue than the rich deep warm black brown-red. Brown-
fabrics, lighting, art and accessories with this in mind! I
red tints are pretty non-existent. It’s the green-brown tint
have always been a fan of over-scaled pieces, and doing deep
that oaks and walnuts have. Aged and unique finishes like
velvet tufted sofas and generously proportioned side chairs in
sand blasting will be used to reveal wood grain and naturally
rich textures with comfortable ottomans will be key. Also,
occurring pattern. Reclaimed, organic one-of-a-kind pieces are
clients are still spending, but following my advice to invest
strong selling points for consumers.
in signature pieces such as a fabulous sofa or a spectacular chandelier. Color palettes will always vary per project and
Finishes
clients tastes, but one thing is for certain; animal prints will
Lacquer is coming back in with a clean, crisp and shiny
remain a strong trend, especially in accessories!
handshake—appearing architectural and carved in form.
—Barclay Butera, principal Barclay Butera
Renewed interest in brass and warm bronze also return with a focus on finishes that age or show history. Brass and copper
One general trend we are seeing in the industry is there seems
alloys are biostatic and show the mark of hand finishing.
to be a surge in soft turquoise and blues in residential and
Polished chrome and nickel will continue to be specified as is,
hospitality. While both corporate and hospitality customers
but not with the predictability of a few years ago.
Photos from left to right, courtesy of: Chista. Dennis Miller. Jiun Ho. Concrete Lace taken by Jeroen van der Wielen.
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trend forecast continued seem to be interested in grey, silver and platinum right now. As
fewer pieces being ordered to make a big splash in the room. For
always, neutrals remain a safe popular color choice. In regards
instance, the dining table and chairs might be ordered from a big
to the Northwest specifically, this region is very environmentally
retailer, but the buffet with all the bells and whistles in an exotic
and/or green focused. Therefore, they are particularly interested in
wood are being ordered from us to make a splash in the room.
the green fabrics we have to offer. Fabric orders ranged from 100
—Marc Desplaines, Antoine Proulx, LLC
percent polyester drapery to rayon/cotton mixes, rayon/cotton/poly mixes, and green fabrics. —Marin Heller, PR and marketing coordinator for Brentano
Global traveler à la Thai silks, African woven textiles, etc. Unexpectedly found objects from vacation travels. Debauched preppy: Lily Pulitzer prints and Palm Beach color (gone wild).
For 2011, I predict a stronger interest in hand-crafted, luxury
Faux- bohemian (Faux-hemian): a la Marrakesh souk on Upper
items—things that look relatively simple, but are made in an
East Side. Pattern and technology combined, including precision
ingenious way with interesting materials. Also, I think interiors are
laser-cut furniture and rug detailing. Organic, almost blob-like
going to continue to feel more organic and eclectic in a way that
forms in lighting, furniture and rugs. Much less geometric pattern
really reflects clients and/or designers’ personalities.
and texture. The end of taxidermy as ironic design statement!
—Shawn Henderson, Shawn Henderson Interior Design
—John Willey, Willey Design LLC
I would say the biggest trend we’re seeing all over the country,
Colors in 2011 are soothing greys, from concrete tones to wool
including the Pacific Northwest, is the lightening up of the color
greys and charcoal for more punctuation, accented with soft creams
palette in general. Not completely gone is the dark chocolate brown
and taupe’s or hits of brights such as fuchsia or yellow. It’s all about
wood, but it has decreased quite a bit in this past year. There
lace. From concrete lace used as a room divider for wall art, to lace
seems to be a return to natural woods (without dark brown stain),
patterned tiles, or the softer fabric lace versions we already know.
especially figured mahogany, and we’ve seen a big increase in sales
Not your traditional granny lace, but more chic. Solid fabric with
in the lighter woods. Taupe seems to be the word du jour. People
cut-outs creating the lacey appeal. Adding accessories: such as
are not looking for little office items for a corner of a room. They
shells/ organic teak tables (cube shape) into rooms will give them a
are looking for big installations of furniture so they can get their
natural twist. Touches of clear acrylic elements, such as a table or
jobs done. Perhaps there has been a big return to working from
accent chair, keep the room a bit playful. And little hits (groupings
home! Finally, with the decreased budgets of today, we’re seeing
of lamps) of Swarovski lights! —Monika Siebert D.I.D. NKBA, IIDA, Monika Inc.
calendar THANKSGIVING HOURS Wednesday, November 24: Optional close at noon/SDC closes at 3:00 p.m. Thursday-Friday, November 25-26: Closed
DECEMBER 10 Second Annual Publici-Tea™ and Book Publishing Summit with Nancy Juetten and Patrick Snow SDC Conference Center, Plaza Suite 370 9:30 a.m.-12:00 p.m.
HOLIDAY HOURS Friday, December 24: Closed Monday-Thursday, December 27-30: Optional open Friday, December 31: Closed Monday, January 3, 2011: Resume regular business hours
Seattle Design Center is excited to pre sent a dynamic Third Thursday serie s that focu se s on design inspiration and the bu sine ss of de sig n. Utilize these oppor tunities to network with showrooms and design peers, lear n from indu str y and bu siness leaders, and discover produc t s and ser vices to suit your projec t s.
JA N UA RY 20 | S U SA N E R S H L E R Reaching New Heights: Everest and Beyond SDC Conference Center | Plaza Suite 370 10:30 a.m. – 12:00 p.m. F E B RUA RY 1 7 | RO B B I N B LO C K Your Website Traffic: Making It All Better SDC Conference Center | Plaza Suite 370 10:30 a.m. – 12:00 p.m.
FEBRUARY 17 Nor thwest Design Award s Gala
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I t ’s a l l o n l i n e: v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. c o m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n
entrepreneur toolkit Looking to jumpstart your social media reach in 2011? Here are some helpful tools we have tried, tested and find valuable in creating a positive, engaged audience. There are many online tactics to try, which require an investment of your time – be sure to use what maximizes your efforts.
advice Regularly peruse the online community. There are gazillions of new social media users getting
people on Facebook • More than 500 million active users • 50 percent of our active users log on to
online monthly and they’re not all kids; they’re Fortune 500 companies, your competitors and potential clients. Not participating in this massive communication wave is your only potential weakness. When exploring social media, look for influencers in the design community, leading product manufacturers and professional organizations you feel passionate about.
Facebook on any given day • People spend more than 700 billion minutes per month on Facebook
Learn about the hot topics of conversation and choose your favorites wisely. Social media is about people and conversations, so keep it real and honest and those relationships will flourish. Listening is good. There is no right or wrong way to start using social media platforms – you can
social media activity
be a listener and pull information from people and sources you trust or you can push information out and share your personal brand story. A balance of both will result in positive online rapport.
• People interact with more than 900 million objects (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events
tools Twitterfall – geo-targeting tool. Helpful in pinpointing business opportunities and trends by specific location.
• More than 30 billion pieces of content (web links, news stories, blog posts, notes,
Hootsuite – free social media dashboard. If you are interested in adding structure and support to
photo albums, etc.) shared each month
your social media efforts, try this dashboard. It offers team collaboration, monitoring of mentions and keyword tracking. The individual message statics and real-time reporting is a Hoot! SocialOomph – this free service offers organizational and tracking tools to help you stay on top of your Facebook and Twitter accounts. Favorite features: send direct messages to new followers and the integration of blogs and social media accounts. Get OOMPH’ED!
scoe|Seattle Design twitter.com/seattle_design Bio: Home to 17,000 unique products and design ideas. The first stop for local interior designers and open to the public. Your style is in here. Location: Georgetown, WA Followers: 501 Following: 523 Tweeting Since: 2008-10-20 15:29:35 (2 years, 24 days) [tweet this]
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sdc friends In Memory: Lil Rehfeld Long time friend and concierge Lilia Rehfeld passed away October 20, 2010 after a nine year battle with ovarian cancer. A first generation American, Lil lived and worked in Seattle for a number of firms, including the Army Corp of Engineers, before joining the teams at Pacific Market Center and Seattle Design Center more than 20 years ago. Known and adored for her spunk, determination, generosity and strong
A Personal Project for Childhaven
opinions (most consistently about food), Lil was an active supporter of
Design means different things to different people. For many of us, experiencing
organizations working with children and animals. She had nearly six years in
good design is something we acknowledge when checking into a beautiful
remission before falling ill again, and up until the last four months of her life
hotel or dining in an interesting restaurant. For me, design is about editing and
continued to work, cook wonderful meals, knit beautiful scarves, and try to
constantly evaluating the interior of a space to ensure it is contributing to an
help others less fortunate than herself. For those of us on the design center
enhanced living experience. I believe strongly that our interior environments
team, Lil was a force of nature and will be dearly missed.
must support us and positively contribute to our well-being, no matter our age.
Remembrances can be made to Seattle Children’s Hospital, Canine Companions for Independence, or CARA Fund Cocker Spaniel Rescue.
I write now about quite possibly the most important project I will ever be a part of—renovating a space for children that need it more than most other children. Here is my big audacious goal: to raise $400,000. I, along with my team, have been busy working to bring to life a renovation of the Eli Creekmore (South Seattle) branch of Childhaven. Childhaven is the only agency in King County
Along the Way: Teaching in Ukraine Designer Jennifer Wilder is pursuing a lifelong
with the specific mission of breaking the cycle of abuse and neglect. Using researched-based programs, they not only heal families already hurt by abuse and neglect, they also work to prevent it.
dream—to teach as part of the Peace Corp
Children, especially early learners aged 0-5, don’t have the words yet to
initiative. Stationed in Chernigov, Ukraine, Jennifer
express a connection to their interior environments but we designers know
is currently busy training in anticipation of being
how significant it is for children to have safe and organized interiors that can
placed as an educator in early December—
inspire them and most importantly, contribute to learning and therapy. I am
she is studying Russian (the most difficult
acutely aware of the important role the physical environment plays in positively
language the Peace Corps teaches), technical/
contributing to developmental outcomes including academic, cognitive, social
teacher training, cultural lessons and safety.
and emotional development. A design is in place for the Elie Creekmore facility
As part of that training, she is teaching three
and now we begin our efforts to raise the funds to bring this important effort
English classes at the university, each requiring a precise lesson plan: goals, warm up, practice, production, and then homework and summary. All the class work is interactive, so Jennifer tells us she is busy thinking up dialogs and activities that teach vocabulary, writing, listening and speaking—all while entertaining.
to realization. Now we must reach out for the remaining dollars needed to fund the construction costs. Every dollar matters. Do what you can, dig deep. Research shows that without treatment, abused and neglected children are more likely to
Jennifer: I am submerged in the Peace Corp culture—classes upon classes (10-12 hours
commit crimes and to repeat the cycle of abuse and neglect. Early intervention
each day), with teaching the best part—but am still a designer. I still see with my design
is the key. By helping bring the Eli Creekmore facility up-to date, we are all
eye, noticing colors and architecture, iron railings and occasionally some great techniques.
helping these precious children heal, learn and grow.
Yesterday, I was in a coffee shop I would love to duplicate. Strangely enough, with all the walking (5-10 miles a day), I have become enamored with the colors of the pigeons I walk among. They are beautiful.
At a certain level of gift, there are naming opportunities and, of course, your gift is fully tax-deductible. If you have any questions or you would like to make a contribution, please contact me or Dawn Griffey of Childhaven directly at: 206.957.4808.
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Kindest regards and warm wishes for the holiday season,
Susan Marinello, Susan Marinello Interiors
Pop art, sparkly wall treatments and lighting, furniture brimming
recent arrivals
trend forecast: 2011
with comfort, elements of nature and technology — luxury is alive as we further explore the trend forecast for 2011.
1 1 | PEDINI Where water meets modern – introducing Blu Bathworks to Seattle, a harmonious line of contemporary and beautifully proportioned bathware. Renowned for its minimalist aesthetic, these modern fixtures and fittings include basins, tubs, faucets, toilets, showers and accessories. Prized for sleek and seamless styling, Blu Bathwork’s signature solid surface, blu•stone, includes a collection of highly tactile and luminous tubs, basins and countertops with integrated sinks.
2 2 | S U SA N M I L L S Boyd’s fall introductions offer new and exciting fixtures with the quality and beauty you have come to know from Boyd. The Glow Fixture (top) provides a candlelight glow that is sourced by LED lamping. A solid block of clear crystal, bored out in the center, produces a unique light quality with a subtle texture. On The Rocks (bottom) was inspired by shadows in front of a wall. The hidden light source emanates up through a dense cluster of stainless steal stems, casting a pattern across the wall and illuminating the 144 clear Swarovski® crystal ice cubes suspended above.
3 3 | K R AV ET/L E E J O FA Wallteriors Guild Collection presents a beautiful new collection of wall treatments created with completely natural, light-reflecting mica chips offered in an exciting group of colors – modern white, succulent green, silvery grey, sophisticated brown and beautiful pale pink. As with all Wallteriors products, this new wall covering is suitable for commercial, LEED and residential applications, completely eco-friendly, easily washable and a snap to install. Create a constellation in your own custom color! Pictured at right: Andromeda and Centarus from the Constellation Collection, applied in a harlequin pattern of alternating colors, punctuated with black diamond nail heads offered in genuine Czech crystal, semi-precious cabochon stones and art glass.
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4 | E L I N O R & V E RV E Bobbin Dining Chair. The turned bobbin technique of the 17th century was employed to reduce the bulkiness of furniture and later became synonymous with the English rural style. Circa 1880 – 1910 English Arts and Crafts. Shown in Italian Walnut on Walnut.
5 4 5 | A N D O N I A N RU G S The Rex Ray Collection by Samad Rugs features stunning and abstract designs that symbolize an exciting turn away from traditional rug designs in the characteristic manner of Rex Ray’s design palette. This collection represents today’s emerging trend towards artistic expression through area rug design. The Rex Ray Collection is available in 6x9, 8x10 and 9x12 sizes. Custom sizes also available.
6 6 | PINDLER & PINDLER Pindler & Pindler is pleased to introduce patterns 1950-Bandar, and 1952-Ceylon, the latest additions to our Signature Exclusive Newport Mansions Collection. These two crewel patterns were inspired by the tapestry upholstery used on the 18th century Louis XV furniture found within the Elms and Kingscote Mansions. Both have been hand-embroidered with quality wool yarns on a fine linen base cloth. This traditional embroidery technique is still being produced by the same remote villages of Kashmir, India.
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7 7 | T H E D I XO N G RO U P Hartmann&Forbes is proud to unveil its 2010 ErtheWeave Collection update for the fall season. The update is highlighted by two weaves, EW201 Lumen and EW202 Candela. Each features natural fibers interwoven into a textile base, a design inspired by the way light is refracted to create silhouettes in photography.
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8 | RO B E RT A L L E N | B E ACO N H I L L Eclectic Modern is the first collection by DwellStudio for Robert Allen. The celebrated design house has taken classic elements and interpreted them for a modern setting. The graphic designs of the printed and woven fabrics are distinguished by a bold and innovative color palette and an eclectic mix of patterns.
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10 1 0 | K E L LY FO R S LU N D
9 | S T E P H E N E . E A R L S S H OW RO O M Thibaut’s new Damask Resource Vol. 3 is a diverse compilation of wallpaper designs using varying printing techniques and paper substrates. The collection sets forth a balance of contemporary styling and traditional design, reflecting on many cultural, historic and architectural motifs. The designs are ideal for accent walls, entry foyers, dining areas, master baths, guest baths and powder rooms. Designs are embellished with metallics, strie effects, weathered techniques, embossing, flocking and other textural elements. Mumford features textural striations and a burnished metallic effect, while Curtis Damask (right) is a striking design printed on a cork and foil background. Antoine Trellis (left) is a refined framework of acanthus leaves with horizontal striations resembling a grasscloth.
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Croco Loco by EdelmanÂŽ Leather is a European full grain vegetable-tanned aniline-dyed cowhide; hand-antiqued and powered by CryptonÂŽ. A version of classic crocodile leather transformed into a happy, colorful, party look. A tequila collection of party colors, revolutionary for crocodile. You will go crazy for the Croco Loco collection.
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11 11 | LEFLAR Emerson Street offers classic contemporary designs in handcrafted metals. Tables, seating, beds, casegoods, mirrors and fireplace surrounds are available in a full range of sizes. Standard finishes include bronze, pewter and iron. Custom finishes are available.
12 1 2 | K R AV ET/L E E J O FA Lee Jofa is proud to announce its first licensed collection of home fabrics from Oscar de la Renta. For decades, the Oscar de la Renta name has been synonymous with timeless elegance. In 2002, the Oscar de la Renta Home collection was developed around the concept of lifestyle and Oscar’s deep appreciation for the spaces in which he lives. The fabric collection includes 25 designs in silk, linen, velvet and cotton, ranging from delicate floral embroidery and ethnic-inspired prints on linen to solid silks and velvets in bright, saturated hues. The fabrics exhibit the fine tailoring and incredible detail that is Oscar de la Renta signature.
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13 1 3 | BA N K & O F F I C E I N T E R I O R S Media:scape by Steelcase was designed for a walk-up and connect experience. Open. Connect. Share. 1. Open the media well and remove a Puck™. 2. Connect the Puck to your laptop. 3. Share what’s on your laptop by pressing the Puck. Your team members can do the same. Sharing made simple, quick and seamless to increase productivity and innovation.
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14 14 | DESIGNTEX RINEKWALL and Designtex have collaborated to bring to market avant-garde wallcoverings, utilizing photography of nature and everyday objects to create distinctive art for the walls. The resulting bold, photo-realistic designs repeat indefinitely to create ceiling-tofloor, wall-to-wall statements that bring mood and ambiance to any room. The collaboration of RINEKWALL and Designtex combines dynamic photographic design with high-performance wallcovering and state-of-the-art printing systems, to transform any wall into something out of the ordinary.
1 5 | E BA N I S TA George IV Dining Table – A handsome 17th century English style dining table made of solid primavera, veneered with exotic cerejeira in a radial sunburst design. Atop a finely carved quadruped base.
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1 6 | L . G R E E N B E RG & A S S O C I AT E S The Rene Cazares Furniture Reese Sectional – probably our most transitional frame with small scale, clean lines and available in custom widths – just landed in the showroom in a new fabric. Perfect for a young family or for those down sizing to a condo. Products can be customized to suit your needs or personality. With more than 1200 fabrics and leathers, it is very easy to make your furniture unique. Rene Cazares continually scours corners of the world to create the most unique and extensive assemblage of chic, stylish, surprising and inspiring fabrics as well as an extensive library of trimmings, fringes and cords to compliment any design style. Made in the USA.
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1 7 | E L I N O R & V E RV E | G EO RG E S M I T H
1 8 | E BA N I S TA
George Smith brings its line of peerlessly designed and crafted upholstered furniture to Elinor & Verve. The Brewster Chair is a versatile side chair that can exist in the most traditional and contemporary settings. The beautiful, sinuous lines and its supreme comfort make it ideal for both residential and hospitality interiors.
Louis XVI Bed – A commanding French 19th century-inspired bed made of solid primavera with upholstered panels. The posts are beautifully fluted; the frame adorned with intricately carved flowing scrollwork. A versatile design, this bed is available with or without a canopy or footboard.
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20 | S C H U M AC H E R 19 | JENNIFER WEST Amazonia in brown. Clarence House in-house art director Kazumi Yoshida described his inspiration for the new crewel design as a combination of abstract geometric motifs, Paul Klee in feel, that combines ethnic-like qualities.
Crafted by hand and refined in style, Schumacher furnishings define and enhance a beautifully appointed interior. This collection of luxurious pieces combines sleek, couture inspired upholstery with the soft glint of burnished metals and the patina of hand-finished woods. Timeless and elegant, each piece is designed with a modern aesthetic and derived from classic forms with an eye for proportion and an attention to detail. The opulence of natural materials and artisanal paint finishes adds a layer of rich texture to the handcrafted surfaces of this collection.
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2 2 | M I C H A E L FO L K S S H OW RO O M
Ruth Livingston Studio’s Wormwood Mirror is made of gypsum cement and hand applied metallic pigments. The inspiration for the collection came from a surface design created by the path carved on eucalyptus bark by the long horned beetle when looping its eggs on the outside of the bark. Available finishes: nutmeg (medium brown), snow gold (gold/white), warm silver, pale gold, and red / black.
John Hall Designs has produced fine, high-quality, hand-made furniture for more than thirty years. Pictured – Dutch Commode. They design and build furniture in the traditional, time-honored methods, using the same tools and exacting techniques as the oldworld master furniture makers.
re ce n t a r r i v a l s | s e at t l e d e s i g n c e n t e r. co m
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new lines
ANDONIAN RUGS, PLAZA SUITE 392 • Rex Ray Rug Collection by Samad Rugs • Due Process Rugs • Carpets of Imagination by Alicia Keshishian • Warp & Weft
LEFLAR, LTD., ATRIUM SUITE 210 • PMD Studios • Emerson Street • CR Currin • PFC Lighting
BAKER, KNAPP & TUBBS, PLAZA SUITE 170 • New releases from The André Arbus Collection • New releases from Bill Sofield Collection • New releases from Simply Baker • New releases from Baker Upholstery
MICHAEL FOLKS SHOWROOM, ATRIUM SUITE 134 • Gustav Carroll, Inc.
DESIGNTEX, ATRIUM SUITE 223 • Rinekwall Wallcoverings • Ombre Collection • Campione Collection • Dettaglio Collection • NanoSphere®
ROBERT ALLEN | BEACON HILL, PLAZA SUITE 182 • DwellStudio for Robert Allen
THE DIXON GROUP, PLAZA SUITE 162 • Noblis Fabric & Trim ELINOR & VERVE, INC. PLAZA SUITE 268, 268A • Bobbin Collection from Aesthetic • George Smith | British Furniture & Fabrics • New collection from Sterling & Knight | Mastro Raphael JENNIFER WEST SHOWROOM, ATRIUM SUITE 100 • Clarence House • Link Design Solutions • ZIMMER + ROHDE, fall collection Residence • New collections from Etamine, Travers, Warner, Jim Thompson and Phillip Jeffries KRAVET/LEE JOFA, ATRIUM SUITE 126 • Oscar de la Renta Home collection • Thom Felicia collection • Heiress from Ralph Lauren • Foxwood from Baker Lifestyles • Wallteriors • New releases from Kravet Smart
NORBERRY TILE, ATRIUM SUITE 221 • Bon Ton Designs
STEPHEN E. EARLS SHOWROOM, ATRIUM SUITE 132 • Eden Hall Decorative Fabrics • New releases from Hazelton House Fabrics • Thibaut Damask Resource • Marvic Textiles SCHUMACHER, PLAZA SUITE 190 • Fall Fabric Collection • Schumacher Furnishings Collection PEDINI, ATRIUM SUITE 229 • Blu Bathworks • Burgbad PINDLER & PINDLER, PLAZA SUITE 180 • 1950-Bandar • 1952-Ceylon • Additions to Signature Exclusive Newport Mansions Collection TRAMMELL-GAGNÉ, ATRIUM SUITE 105|117 • Brentano Fabrics • Chista • Chella Fabrics • Dedar Fabrics • Fuse Lighting • Jiun Ho • Leavitt Weaver • Pollack Fabrics
showroom news MEYER WELLS EXHIBITION | FURNITURE WITH MODERN ROOTS | PLAZA SUITE 288 Elemental modern furniture from reclaimed urban trees is now on display at SDC. The new Meyer Wells exhibition offers a sampling of signature pieces: elegant dining tables, mirrors and samples of reclaimed wood slabs. Meyer Wells is passionate about local wood and furniture. They design and handcraft the finest available solid wood furniture and architectural details using only locally resourced Seattle area city trees and reclaimed materials.
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ELINOR & VERVE PRESENTS GEORGE SMITH | HANDMADE FURNITURE AND FABRICS | PLAZA SUITE 268A George Smith offers timeless designs that are luxuriously comfortable while calling on the finest environmentally sound materials for production. His furniture collection covers a wide, eclectic range of tastes. Signature pieces are based on late neo-classical styles — including neo-gothic style work and chinoiserie.
momentum one designer + one artist = one work of art
Artist/Designer teams celebrate the five month design challenge at the September kick-off party. Teams: Sylvia Bolton / Laura Ward. Nancy Burfiend / Steve Jensen (not pictured). Scott Cole / Chris McMullen. Tyler Engle / Larry Calkins. Gretchen Evans / Tom DeGroot. Amanda Hyman, Brooke Prince, Char Patterson, Jamie Herring, Jennifer Mukai, Leslie Fernandes, Rebecca Durr, Yvignette Tang / Piper O’Neill. Susan Marinello / Romson Bustillo. Jennifer Randall / Brian Murphy. Steven Hensel / Jared Rue. Barbara Hyde Evans / Judith Kindler. The Chair Project represents an exciting coming together of the art and design worlds. Honorees of Seattle Design Center’s Northwest Design Awards have been teamed with area artists from Pratt Fine Arts Center to transform chairs into works of art. Noted furniture manufacturer Baker provided the chairs, which were delivered to the teams lacking finishing touches, including upholstery. The goal is to foster a dialogue, by way of a shared project, between the arts and design, with the hope that the finished pieces will provoke, amuse and inspire. Design teams picked up the chairs in September at a small design center event, and have five months to complete their creations. The finished works will premier at the 2011 Northwest Design Awards Gala February 17, before beginning an exhibition tour through key city venues—including the downtown flagship Nordstrom store. The beginning – Baker’s Louis Dining Chair.
Once the tour is completed, the chairs will return to the design center for an August 2011 event and live auction to benefit Pratt Fine Arts Center.
Steve Jensen/Nancy Burfiend: “Because of the strong circular elements in the chair itself, we have designed and will carve a circular motif keeping it primitive, yet glamorous.” (right, concept sketch and inspiration)
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GROWING YOUR BUSINESS Storytelling for Business (and Personal) Development by Ronna Detrick
You’ve spent countless hours and dollars on business development. From brick-and-mortar spaces to accounting systems, legal advice and marketing, the pressure is on to strengthen and grow the capacity to make money and extend high levels of professionalism and skill to clients. You work hard, day in, day out. And in the midst, whether you know it or not, you’re writing, telling and living a story. Admittedly, storytelling is not what most of us think about in regards to business development.
“I believe that stories— not the ones people tell us but the one we tell ourselves—determine nothing
There’s far more talk of profit and loss, return on investment, branding, and social media. But ultimately, at the end of the day, story is what all of us remember, respond to and resonate with—far more than paint colors, furniture choices or design options. It’s story that shows up in conversation. It’s story that shows up in customer service. It’s even story that shows up over cocktails. We’re telling it all the time.
less than our personal and
WRITE AND LIVE THE STORY YOU WANT
professional destinies.
Writing Exercise: Beginning with ‘once upon a time,’ write/imagine the story of your perfect work day—
And the most important
include the perfect characters (clients), how they would look, what they would say, what they would ask you for, how much they would spend, and how they would respond to your talent and skill. Describe how you feel
story you will ever tell
about yourself, your work and your life.
about yourself is the story
It may feel simplistic or even a bit wacky to participate in this exercise, but these questions actually
you tell to yourself.”
Jim Loehr The Power of Story
help you be intentional about the story you’re already telling! These questions prompt your awareness of the story you’d like to be telling – often discovered as you name what is not currently true. By focusing on the “perfect” aspect of things, you begin to see where both your significant disconnects and desires lie. These are critical elements to good storytelling and to good business development. Even more, your answers can be applied to multiple realms of your business, ways in which you can deliberately tell the story you’ve begun to write above — in your marketing materials, website, blog or social media. Beyond technology, it can be applied at networking events, in both casual and professional conversation, in every interaction with every client and colleague. Tell the story you most long to tell. Let it be told through every aspect of you. Your business will thank you. Your life will thank you.
HAPPILY EVER AFTER… The story we choose to write and tell compels and shapes the way we live. Sadly, we too often feel more like the victims of our story than its author. That’s no way to live. The true story is up to you. It’s your call, your pen, your narrative, your business, your life. Live the story you most desire. It may not always conclude with a ‘happily ever after,’ but oh, what a difference it makes when it’s lived with intention and meaning. That’s business (and personal) development worth pursuing and a story worth living! page 18
DESIGNER’S NOTEBOOK W I T H
K A Y
S T E W A R T
DECK THOSE HALLS!
so Thanksgiving becomes the main opportunity to entertain. Incorporating autumn colors into interiors poses the same challenge
Regardless of how restrained an interior might normally be, the
and need for analysis as the blue and silver of Hanukkah or the
holiday season seems to give us permission for a once-a-year
red and green of Christmas. In all cases, it is about capturing
all-out explosion of color and lights. And for high-drama designers
the essence of the occasion by using seasonal themes that are
and professional embellishers, it can be a time of over-the-top
meaningful to the client and pulling them all together visually
creativity. Having spent a career teaching workshops and creating
within the existing surroundings.
Thanksgiving, Hanukkah, Christmas and holiday decorations for commercial as well as private clients, every year is different
Parties, in particular, necessitate the consideration of all public areas
and every project varies—and there truly is returning business
and sometimes the entire home. Although the major drama is
opportunity in decking those halls.
frequently concentrated in the living and dining rooms, themes and motifs should be adapted to the kitchen, main floor bathrooms,
Weddings and celebrations of all kinds are often great catalysts
guest rooms and baths, relevant outdoor elements, and even
for holiday design updates. Many families travel in December,
bedrooms. Wandering guests need to be part of the plan!
GRAND DECOR AND THE MASTER PLAN One client’s first holiday open house in her newly built home was marvelously energized by her own enthusiasm. She was such a devotee that the plans for her new home included specially designed spaces for storing yards of garlands, swags, wreaths and window treatments as well as boxes of ornaments. Even before it was complete, she commissioned the main floor holiday décor—the second story was running behind schedule—beginning at the front entry through the reception areas into the kitchen and family room. A white-on-white formal interior had always been her dream, and in keeping with that concept, the holiday design evolved into a study in white, ivory, silver and gold combined with evergreens and miniature lights. It was ethereal, elegant and absolutely perfect for her. The kitchen and keeping rooms, on the other hand, were already the heart of this new home and called for a more kid-friendly, casual but equally spectacular approach—color! Wonderfully high ceilings allowed the dramatic positioning of two-foot and six-foot tall toy-like metal nutcrackers in combination with a coordinating rocking horse and a tall tree covered in colorful details and loads of lights. As is often a residential request, it was important to stylishly integrate heirloom decorations. So with a color scheme of metallic red, green, gold and soldier-blue, we were able to incorporate this family’s own treasured ornaments by updating them with new ribbon and sized-up multi-color balls to bring everything into scale for the current design. The lesson: The following year found me back again with the client, hired this time to give her step-bystep directions so that she herself, with assistance, could install the now pre-made components into future decorating seasons. Doing it herself was always the goal, so while I was closing the deal on this particular project, my willingness to do so only strengthened the client relationship.
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Designer’s Notebook During an extensive remodel a number of years ago, an add-on
six-foot tall rusted metal ostrich—and all floors were taken into
opportunity revealed itself when the client told me it had always
consideration, so this holiday look became a part of the total
been her desire to have “designed” holiday décor. I suggested we
decorative thought for the rest of the home. The first weekend
include it in our overall concept and began immediately to explore
of December found me atop a ladder embellishing a gorgeous
wholesale gift markets.
twelve-foot natural tree within an inch of its life, the client joyously assisting.
Orders were placed in the spring for summer and autumn delivery. They were shipped to my office because it was premature for
From a giant illuminated wreath in the front doorway, oversized
a client anticipating December installation and it maintained an
copper-gold reindeer as guides into the living room space, to table
element of surprise. It also allowed time for substitution of items
centerpieces and arrangements echoing elements from adjacent
cancelled or damaged.
rooms the halls were decked and it was time for the festivities to begin! This special holiday project generated income in its early
The holiday décor plan was created around a traditional model
stages and during installation, and I am flown in to decorate every
while using more contemporary jewel-tone elements born out
other year or so when the client is in town—so it continues to
of the original interior design. The front entry—which included a
produce revenue as well as comfort and joy!
SOLUTIONS — MAKE THEM UNIQUE A Southern California mid-century modern church with a dusty, turquoise-blue color scheme—locally known as Santa Barbara Blue— required some analysis. Bright traditional Christmas red and green were simply wrong in the cool blue of the interior, so we went for contemporary and inviting with clusters in soft turquoise, silver, teal and fuchsia. Everything was pulled together with a bounty of burgundy ribbon and glitter-tipped dark red lacquered poinsettias, with dozens of dark red natural poinsettias completing the look. Business opportunity: Bookings for seasonal events and weddings increased following this installation. What better design solution than to help them grow their business?
SHARE: SEND PHOTOS OF YOUR HOLIDAY DÉCOR FAVORITES We’ll post them on Facebook | Send to sara.coe@hines.com
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I t ’s a l l o n l i n e: v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. c o m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n