SEEMA AUGUST ISSUE 2022 -P

Page 64

FEATURES | SEEMA

Notable Indian and Pakistani

FOOD INFLUENCERS Social media royalty play a huge role in the cuisine we eat out, and the food we make at home MELANIE FOURIE

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here’s no shortage of tantalizing food on social media. Alluring visuals of beautifully presented, delicious food abound on sites like Instagram, You Tube, Facebook, and Twitter. These piquant snacks, scrumptious baked goods, and mouth-watering desserts are more than just visual treats. The influencers showcasing food have an undeniable effect on our appetites, even inducing cravings! They also

64 | SEEMA.COM | AUGUST 2022

inspire followers to take their cooking game up a few notches. While some influence as a side hustle, many have turned their passion into a profession. Monetary rewards are also hefty for some with the advent of affiliate links and sponsored content. To that end, Indian and Pakistani food influencers are on top of their game when it comes to culinary inspiration! The following is a list of some of the best ones out there.


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