segd22-web by SEGD

SEGD22 With this annual awards publication, SEGD recognizes those in the experiential graphic design community who—through their commitment to human-centered, effective design in the built environment—help define and promote best practices and ethical standards for the profession. The SEGD Achievement Awards honor the individuals, companies and institutions whose work has significantly advanced the field of experiential graphic design. The SEGD Global Design Awards celebrate the best in experiential graphic design, spanning a wide range of topics, disciplines and verticals; what all of the projects share is their effective use of design to connect people to place.

SEGD22, our printed awards annual, honors the people, companies and projects setting the standards of excellence in experiential graphic design. Their work exemplifies SEGD’s mission to “Educate, Connect and Inspire” the global community of professionals who create experiences that connect people to place. This publication showcases the SEGD Achievement and Global Design Awards as a form of inspiration and documentation, celebrating the creativity, insight and relevance represented by our multidisciplinary community. The 2022 SEGD Achievement Award winners include laureates and innovators in the field, champions of meaningful design, and long-standing partners who have contributed significantly to our organization’s success. This year’s Global Design Award winning projects span a range of disciplines and verticals, from commemorating the past to building a bridge to a better future, to illuminating our connection to the natural world, to creating a sense of awe and exploration of language and learning. These awardwinning designers represent diverse manifestations of experience design that inspire meaningful connections and lasting memories. Your exploration of the 2022 SEGD Global Design and Achievement Awards do not need to end here. Deeper insights, additional images and videos are available on our awards site at awards.segd.org and segd.org/segd-awards. With gratitude, Cybelle Jones, CEO Publisher Cybelle Jones Managing Editor Franck Mercucio mercurio@segd.org Art Editor Sarah Miorelli Design Interns Angella Osinde Helen Shaw Editorial Offices (editorial, reprints, address changes) 1900 L St., NW Suite 710 Washington, D.C. 20036 202.638.5555 segd@segd.org Advertising Sales Kristin Bennani kristin@segd.org Opposite Page Best of Show, The Tactile of History. Memorial to the Victims of the Soviet Occupation. Photo courtesy of Design Studio H2E

SEGD22 is the annual publication of SEGD, the Society for Experiential Graphic Design. Opinions expressed editorially and by contributors are not necessarily those of SEGD. Advertisements appearing in SEGD22 do not constitute or imply endorsement by SEGD or SEGD22. Material in this magazine is copyrighted. Photocopying for academic purposes is permissible with appropriate credit. Periodical postage paid at Laurel, MD., USA, and additional mailing offices.

Intro

Letter from the Publisher

Achievement Awards Honoring the people and companies setting the standard for excellence

Best of Show A commemorative monument linking the present day with tragic historical events

Sylvia Harris Award Honoring the legacy of Sylvia Harris (1953—2011) a passionate advocate of design for the public good Honor & Merit Awards

Opposite Page Sylvia Harris Award Winner, Society's Cage. Photo credit: Alan Karchmer

Digital Experience Content

Exhibition

Interactive Experience

Placemaking & Identity

Public Installation

Strategy/Research/Planning

103

Wayfinding

125

Winner Index

Achievement Awards Sponsored By

Achievement Awards

2022 SEGD Fellow Class Michael Gericke Julie Beeler Brad Johnson Alan Jacobson Distinguished Member Award Christina Lyons Innovation Award Andrusko Group Insight Award Bryan Stevenson Educator Award Yeohyun Ahn Driven by the shared passion and creativity of our design community, DCL is your reliable collaborator for custom signage, experiential design elements and integrated tech solutions. As an ongoing supporter of the SEGD community, DCL would like to congratulate all of our design partners for their creative achievements, inspired solutions and commitment to design excellence.

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Chapter Chair Award Chairs of the Raleigh Chapter

Michael Gericke 2022 SEGD Fellow

This past March, the SEGD Fellow Committee convened to review the nominations for the 2022 SEGD Fellows, the committee chose Julie Beeler, Michael Gericke, Alan Jacobson and Brad Johnson. In recommending this class of Fellows for confirmation, committee chair Michael Reed stated that “these individuals' accomplishments and contributions to the practice and advancement of environmental and experiential graphic design exemplify the highest ideals in uniquely different aspects of practice and leadership.” Michael Gericke joined the New York office of Pentagram in 1985 and soon after became a partner in the firm. More than 35 years later, Michael has built a reputation for creating images and programs celebrating and portraying the essential qualities of the place or experience he is representing. Michael studied graphic design at the University of Wisconsin, and after graduation, worked for seven years at Communication Arts in Boulder, Colorado. There, he produced projects combining graphics with threedimensional design. This first professional experience, working under the tutelage of Richard Foy and Henry Beer (“expats” of the office of Charles and Ray Eames), set the foundation for Michael’s future career. Michael’s work at Pentagram covers a diverse range of projects and clients including the 1994 FIFA World Cup, Rockefeller Center and its Rainbow Room, MIT’s “One Laptop per Child,” 21st Century Fox, the National Gallery of Art, the Guggenheim Museum – Abu Dhabi, the Arizona Cardinals NFL Stadium, Cornell University’s Tech District, and Manhattan’s Ground Zero and One World Trade Center. Chronicling this voluminous career is Graphic Life, a 520page monograph written by Michael himself and published by Images Publishing. Featuring a preface by architect Moshe Safdie and an introduction by Pulitzer Prize winning architectural critic Paul Goldberger, the book presents Michael’s design work as a celebration of places, storytelling, and symbol making. Michael has received hundreds of accolades including the American Institute of Architect’s Harry B. Rutkins award for his outstanding contributions to the design profession. Michael has also been honored with Fortune magazine's Beacon Award for his creation of outstanding strategic design programs. Michael has served on the Executive Committee of the New York Chapter of the American Institute of Graphic Arts (AIGA), the Advisory Council of the Center for Architecture, and the Board of Directors of the Society of Experiential Graphic Design (SEGD).

Opposite Page Michael Gericke, 2022 SEGD Fellow Photo courtesy of Michael Gericke 8

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Speaking in a recent interview, Michael describes the benefits of his involvement with SEGD. “It's enriched me in so many different ways. It's a community, it's giving, it's personal, it's educational, and it's incredibly inspirational,” says Michael. Achievement Awards | SEGD22

How did you get started in design? What drew you into the field? I grew up in a very small rural town in central Wisconsin. I think I must have been one of 500 people in my town, and I was always interested in art. My high school art teacher was Native American, and he was a master potter. So, my dream was to go to college, get my fine arts degree, and then teach ceramics or sculpture at a university. In college one of the required courses was an introduction to design, and it just so happened that my professor had just retired from United Airlines as design director, and he told me about the possibility of design as a profession. After college, where did you launch your career in design? When I got out of school, I wanted to be a graphic designer. BUT, more than anything—more than getting a real job—I wanted to move to Colorado and be a ski bum. Maybe I’d teach skiing for a while, and then eventually get a job in graphic design. In Colorado I met Richard Foy and Henry Beer who were partners at a design firm in Boulder, called Communication Arts. They and Janet Martin are SEGD fellows and built an amazing practice in Boulder. Richard and Henry were expatriates of the Charles and Ray Eames office. They opened up their world of “Eamesian design” to me where they effortlessly touched both graphic and three dimensional projects. So, what brought you to New York? I stayed in Colorado for six years, but I always wanted to live in New York, and it was a bucket list thing for me. I'd always admired Pentagram’s work because Pentagram had that same sense of cutting across dimensions and different types of media. I'd met Colin Forbes during a trip to Manhattan, one of the founding partners, and soon after joined Pentagram. A few years later, I became a partner. I've been here at Pentagram in New York coming up on 37 years. You’ve built a very successful career at Pentagram and even wrote a book about it. Can you tell us more about the book and what types of projects are documented? The book is called Graphic Life, and its name was a very deliberate decision. It tells a story of my life and my career in design and what's been important and meaningful to me. It's largely about celebrating places, telling stories, and making symbols and the connections between them all. As a graphic designer working in multiple dimensions, I found that there is a thrill to spontaneously creating something in a few days, that's shot-out instantly into the world and then it's gone. But there's also confidence and power in spending many months carefully shaping visual identities, distilling big ideas down into these hard-working icons and images. And, if you're lucky, they are spread far across popular culture and all kinds of different mediums. 10

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Opposite Page WTC Cornerstone, Cornell Tech, One World Trade Center, City Point Photo courtesy of Michael Gericke (above) Opposite Page National Gallery of Art Photo courtesy of Michael Gericke (below) Achievement Awards | SEGD22

So, what connects this diversity of projects of all different types and scales? It’s all from the same essential toolkit. It's about using the simple elements of color, type, image, form and message, and they're combined as a unique alloy for each use. Then design, through this toolkit, becomes this ever-changing means to celebrate a place, tell a story, or create a symbol that's built with meaning. Which projects chronicled in Graphic Life really stand out in your mind? I would say, for the projects, I live in New York, and one of my clients before September 11th was the Port Authority of New York and New Jersey. Within days immediately after September 11th, I became quickly involved in much of the work at the World Trade Center site. We (Pentagram) have designed most of the elements for almost all the buildings at the World Trade Center site, from the first temporary structure there (the Viewing Wall) to One World Trade Center—the tallest building in the Western Hemisphere. I'm very proud of the design work, but I would say the most fulfilling part was the process of building long and enduring relationships with the community. That was incredible. You've received many accolades for your work. Which of these stand out as being the most meaningful? The most fundamental one for me was being asked to be a partner at Pentagram. I consider that an accolade that has given me a platform to do this wide range of work with people who are my dear friends who I admire; they continually inspire me, but also challenge me. That's been very, very special. And, being named an SEGD fellow is so humbling and means so much to me! It’s really because of the people of SEGD, their aspirations, and our incredibly strong and sharing community. The members’ work is diverse, analytical, and creative. It’s work that lives out in our world and truly makes it a better and more meaningful place. Any advice for the next generation of designers, the emerging professionals who are in the field of EGD? Stay curious and be prepared. You never know when you might need to draw on something that feels unrelated to a project that might give you more insight. And particularly in the world of experiential design, to be brave. Have the courage to do anything; there are always people there to help support you.

Opposite Page New York Public Library Photo courtesy of Michael Gericke (above) Opposite Page Penn Station Photo courtesy of Michael Gericke (below) 12

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Achievement Awards | SEGD22

Julie Beeler and Brad Johnson 2022 SEGD Fellows

Early adopters of interactive multimedia, graphic designer Julie Beeler and artist Brad Johnson started Second Story in Portland, OR, in 1997 with a passion for design and digital storytelling. Over the next 20 years they became leaders in an emerging field of design, seamlessly integrating digital into physical environments. Julie Beeler started her career in San Francisco, working as a graphic designer at the Burdick Group (Bruce Burdick had worked with Charles and Ray Eames) and was a designer on the inaugural exhibition for the Rock and Roll Hall of Fame (Cleveland, OH). Brad Johnson was inspired by the Bay Area multimedia craze starting with interactive CDROMS. Ultimately they met in Berkeley in 1995, when Brad was independently working on projects including National Geographic websites. In 1997, Julie and Brad moved to Portland to establish their own interactive media studio, Second Story, where they collaborated with exhibit designers, architects, and interior designers to manifest a new way of thinking about interaction and storytelling within physical spaces. Second Story went on to become an internationally recognized and award winning interactive media studio producing memorable and innovative experiences. Some of their most recognized clients included the National Archives and the Library of Congress, the Los Angeles Museum of Natural History and the National Center for Civil and Human Rights (Atlanta, GA – SEGD Merit Award 2016), and experiences for the World of Coca-Cola and the University of Oregon. Second Story has received numerous accolades and awards including being an honoree for the Cooper-Hewitt National Design Award along with recognitions from Time magazine, Sundance, SxSW, AIGA, Communication Arts, Core77, HOW, IxDA, Museums and the Web, Webby, TEA, the American Association of Museums, and PRINT. Throughout their careers they built longstanding partnerships with exhibition and experience design firms in the SEGD community. They utilized their unique approach to storytelling through interactive media that made a dramatic impact on how people see, feel, and participate in stories across cultural institutions and with brands.

Opposite Page Brad Johnson (left) and Julie Beeler (right), 2022 SEGD Fellows Photo courtesy of Julie Beeler and Brad Johnson 14

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Second Story was acquired by Sapient in 2012. Brad and Julie transitioned out of the company in 2014, but their contributions and thought leadership continues to influence the next generation of experience designers today. The studio’s innovations in the field of interaction and collaborative process created nimble teams. Team members from Second Story have gone on to start dozens of successful practices and work in a plethora of leading-edge companies that continue to shape the field of experiential design.

Achievement Awards | SEGD22

How did you both get started in design? What drew you into the field? Brad Johnson: I studied philosophy and art in college and then lived in the Bay Area in the mid-1990s as a painter, making art and supporting myself doing construction and other work. Finally realized that was not sustainable for me! At the time, the multimedia craze was happening in the Bay Area, and I got sucked into that and taught myself how to use Director (3D animation software) and really loved interactive storytelling. I did a little promotional piece called “Pinch” about clothespins in 1994. It won lots of awards, and I started getting requests to create interactive multimedia. That's the way I started my business and a passion for design. Julie Beeler: In college I studied graphic design and art history and got a Bachelor of Fine Arts with the idea that I would be a graphic designer. I moved to the Bay Area and had a job working at a package design firm. As Brad described, the whole multimedia world was opening up, and I had an opportunity to work with the Burdick Group in San Francisco on the Rock and Roll Hall of Fame to help realize the environmental graphics and interactive kiosks for the museum. Smetts-Stafford Media in Berkeley was doing graphic design work and multimedia work, and I thought “that's the perfect place,” because I know graphic design and was just learning multimedia. I got hired, and that launched me into working with multimedia. Is that when you first met and started to collaborate together? Brad Johnson: That’s when we met. I was by myself when I got an opportunity for a huge project that was way too big for just me, so I brought in my friends from Smetts-Stafford on the project. At the kickoff meeting they brought Julie. So we started dating, and then we also started working together. That was 27 years ago. So, 27 years ago marks the early days of the development of digital interactives, right? Brad Johnson: That speaks to what was exciting about the career. It started with multimedia, then it went to the Web, and then to installations in the physical, real world. The heart of it was always interactive storytelling and how to present content, information, ideas and to bring them to life in a way that rewarded an individual's unique interest and curiosity. The different permutations of that—whether the content is on a floppy disk, a website, a mobile app, or a large group-based interactive installation—was something that changed over time and made it exciting. But I think what's unique about our path, in regards to SEGD, is that we came from a digital background and we were finding a way to manifest it in the real world, collaborating with exhibit designers and architects who were thinking about digital as a way to fill-in something that they were thinking about physically. So, it was a little bit like coming from the inside out. 16

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Opposite Page Interactive installations for the museum at the World of Coca Cola Photo courtesy of Julie Beeler and Brad Johnson (above) Opposite Page Interactive installations for the Library of Congress Photo courtesy of Julie Beeler and Brad Johnson (below) Achievement Awards | SEGD22

At what point did you decide to start Second Story? Julie Beeler: Brad had his own studio, Brad Johnson Presents, which I joined, so it wasn't until June of 1997 that we became Second Story, and that marked our move from Berkeley to Portland. We had been working together for a year or so where I was just helping out in the evenings and weekends. Then I left my day job, and we thought "Oh, maybe, we could make a thing of this, so let's see where it goes." Looking back on your career, which projects really stand out to you? Julie Beeler: An innovative and fun project was the World of Coca-Cola. The digital media was created as part of the whole experience rather than discrete offerings. It allowed us to really push technology and do innovative, playful things. That was one of the very first times we worked with 3D cameras and sensing within a huge space. Another favorite was the Smithsonian Arctic Studies Center. We worked with the client for about seven years, and we had gorgeous interactives in front of the artifacts. At the opening, these young kids were drawn to the glowing interactives, but then they immediately left and spent all their time exploring the collections. To me that was really personally rewarding, the digital media was a way to hook them in to engage with the real artifact. Brad Johnson: The Mammals Hall at the Los Angeles Museum of Natural History was something that from a content point of view, helped me think about the world in a completely different way and really cultivated an interest in learning about evolution and natural history that has been with me till today. Julie Beeler: There was a project we did back in 2001, the Theban Mapping Project, where we went to Egypt, and it was the first time ever to be able to 3D scan and document the tombs in the Valley of the Kings and make that information accessible online. I think that project really shaped a lot of our future work on how we can make things accessible through digital media, the Web, and apps. What advice do you have for the younger generation of designers? Julie Beeler: It is always so hard to think about a little bite sized nugget of what you can say to young designers. What always comes back to me: find a passion. What is it that you're interested or curious in? Spend time unpacking that, figuring it out, and working with it. Opposite Page Interactive installations for Ford Alumni Center at the University of Oregon Photo courtesy of Julie Beeler and Brad Johnson (above) Opposite Page Interactive installations for Age of Mammals in the Natural History Museum of Los Angeles Photo courtesy of Julie Beeler and Brad Johnson (below) 18

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Brad Johnson: For me, it's cultivating a passion and an authentic engagement and understanding of the content you're working with—it’s really important to have a genuine interest and passion in the story. It's not just about creating an experience that looks cool and beautiful, but it’s actually a result of an engagement with that content, with that subject matter, authentically. That to me is really the most important thing. Achievement Awards | SEGD22

Alan Jacobson 2022 SEGD Fellow

As a leader in the EGD community, Alan Jacobson is driven by the impact of design on quality of life. Alan is the founder and CEO of Exit Design and sister firm J2 (both based in Philadelphia), where experiential design and brand strategy inform Alan’s practice, but also serve as keystones in his own research and passion for design. Alan describes his route to the field of EDG as “circuitous.” He began his journey as a teenager working in his father’s two-person Philadelphia sign shop. This experience gave young Alan an early foundation in signage. An interest in architecture and design, and an introduction to the work of Charles and Ray Eames, inspired Alan to enroll in the Philadelphia University of the Arts. Beginning in college, and over the next 20 years, Alan rebranded the sign shop and grew it into an 80-person design/build EGD studio named AGS. This led to his founding of Exit Design in 2001 with collaborator Ellen Taylor, which eventually split from AGS. Exit focused on studying how people experience the built environment using an Experience Assessment strategy to evaluate challenges and enhance that experience. Shortly after, Alan’s son Brian, a graphic designer, suggested that he and Alan might make a perfect creative duo. Their partnership, J2, was born as a brand strategy and visual identity firm. These two studios, Exit and J2, often collaborate on projects in education, social impact, healthcare, arts and culture, and in mixed-use and public spaces. Major projects include the University of Pennsylvania, Kimmel Cultural Center, Philadelphia Mural Arts, Union Square San Francisco, and the Governor Mario Cuomo Bridge Shared Path. Alan has also built a reputation for giving back. Partnering with artist and activist Lily Yeh, he worked in a Rwandan village to help rebuild the spirits of genocide survivors. Using collaborative art projects and environmental design, they created public spaces to bring residents together under a common cause. Since 2005, Alan has built on Lily’s legacy at The Village of Arts and Humanities in Philadelphia to lead the next generation of creatives. Joining SEGD in 1999, Alan has volunteered his time to support SEGD and help it grow into the international organization it is today. He has served on committees and the SEGD Board, chaired the 2004 SEGD Conference, and cofounded SEGD’s Philadelphia Chapter. How did you get started in experiential graphic design? Opposite Page Alan Jacobson, 2022 SEGD Fellow Photo courtesy of Alan Jacobson 20

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My dad had this sign shop in Philly, and I had fun working there after school. They did little manufacturing jobs like donor plaques and things like that. And I got to think about Achievement Awards | SEGD22

making things around messaging. Later, I went to the University of the Arts in Philadelphia, choosing an open curriculum and taking courses in drawing, graphic design and advertising design. At the same time, I continued to work at the sign shop where I designed signs for hospitals and small office buildings and started to think about environmental graphic design. You’ve described yourself as “self-taught” in terms of design. What do you mean by that? When I say self-taught, I mean you study a lot of other people's work. The sign shop my dad had (for example) dealt with graphics, and it dealt with materials, and I found that connection really interested me. Later on, I discovered the work of Charles and Ray Eames—just sort of checking them out as a high school student in bookstores and libraries. And, of course, my self-guided curriculum at University of the Arts at night. What drew you to the work of Charles and Ray Eames? How did they help inform your concept of EGD? I love their incredibly broad view of design. They would act on their curiosity, and they had this fearlessness in terms of what they would go after. Back in the day, there weren't as many silos, so they had everything available to them. So frankly, that's what eventually led me into environmental graphic design, because I felt like that was a design discipline that gave you the freedom to converge disciplines. After college, what did you do? I began to grow the sign shop and eventually transformed that into a firm called AGS. It was an eight-person environmental graphic design studio and a manufacturing operation of about 70 people. There's this weird sensibility that those in the manufacturing world aren't the creatives, and those in the design world are. But the Eames knew better. They made stuff. And so I learned: “How do people who make things think?” That's how I got involved. Why did you later shift focus away from AGS and start Exit and J2? The reason I shifted: I felt that the design work was limited. AGS was primarily a design/build firm and I felt I was missing out on the opportunities as a design studio, if I am also connected to a fabrication operation. I was having a lot of personal challenges at that time in my life, too. I knew I needed to make big changes. I always say you never want to waste a good trauma! So, what's next? What is most important to me in my life? I started writing down words that described how I want to live: “explore,” “experience,” “examine,” “explain,” “exuberant,” “excellence.” And then I wrote down “exfoliate,” and I realized, these are all “ex” words. I realized I want to live like the “ex” words. So, I felt like, okay, this is going to be “exit”—explore it, experience it, explain it. 22

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Opposite Page Mario Cuomo Bridge Path EGD, Photography © Sahar Coston-Hardy (above) Opposite Page Lancaster General Photo credit Larry LeFever(below) Achievement Awards | SEGD22

And that was the beginning of Exit Design? “Exit” became Exit Design, a research/design studio focused on how people experience the built environment and how we can design things which enhance that experience. And J2? I started J2 with my son, Brian, an amazing graphic designer and very smart and very disciplined in his work. So “J2” is “Jacobson & Jacobson,” a brand strategy and identity firm helping good organizations do more good work. So, do Exit and J2 collaborate together on projects? The Mario Cuomo Memorial Bridge path was a total collaboration. This bridge replaced the Tappan Zee and is designed as a public space with a variety of experiences available to walkers, runners and bikers. J2 developed the brand identity, website, and interpretive exhibits and design direction for the project. Exit provided all the strategy for the project including planning, wayfinding and identity portals. Later, you did volunteer work with Lily Yeh in Rwanda. Tell us more about that experience. I met Lily when planning the SEGD Philadelphia Conference in 2004 and asked her to speak about the Village of Arts and Humanities in an underserved community in North Philadelphia. As a keynote speaker, she shared her experience of creative placemaking and the healing process that can happen—she brought the house down! I asked her if I could help, and she told me about this project in Rwanda where she was asked to build a memorial and burial ground for the bones of hundreds of people killed in the genocide. She asked me to be her partner. I said yes. In Rwanda a group of 500 people had just returned to a village of blighted mud brick homes, just at the edge of the Congo, who were survivors of the genocide. Needless to say, the level of trauma that these people carried was unimaginable. Over two years, under Lily’s leadership, we built a memorial to the genocide, buried the bones, painted murals with the children and adults in the village, and continued to work there for five years. So much of the success in this village was a result of creating art together, this idea of designing “place” through environmental graphic design. SEGD took me there. What is your advice for emerging professionals? Two things: Meet as many people as you can. Each person is an entire universe, and everyone has something to teach you. Find those gems of wisdom that everyone has that you can actually apply. Opposite Page Healing Rwanda Photo credit Alan Jacobson (above) Opposite Page Open Source Photo credit Steve Weinik (below) 24

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And make a list of promises to yourself. We all have made promises when we were younger. Some are about our career, some may be about helping others, some about the life we plan to lead. I have 15 of them! Every decision I make in my life comes from these promises. So write them down, edit them as needed, then keep your promises. Achievement Awards | SEGD22

Christina Lyons, Associate Professor and Associate Chair, Graduate Exhibition and Experience Design, FIT Photo courtesy of Christina Lyons

Christina Lyons Associate Professor and Associate Chair, Graduate Exhibition and Experience Design, FIT SEGD Distinguished Member Award

The SEGD Distinguished Member Award recognizes an individual for demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth, and excellence of SEGD programs. Past winners include P. Michael Anderson, and Anthony Ferrara. From 2016 through 2021, Christina Lyons served on the SEGD Board, specifically in the role of Education Liaison, keeping her fellow Board members informed about the latest in design education. Christina is well qualified in this area, currently serving as Professor and Chairperson of Graduate Exhibition & Experience Design at the Fashion Institute of Technology/SUNY in New York City. Previous to her career in higher education, Christina practiced design at SKOLNICK Architecture + Design, serving as Director of Graphics and working with clients such as the New York Historical Society, Muzeiko Children's Museum in Bulgaria, the Rochester Museum and Science Center, Sony, the National Track and Field Hall of Fame, and the Center for Architecture. 26

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How did you get started in design? What drew you into the field? I fumbled through college with many different interests, majors, and minors (anthropology, biology, psychology, geology) before finally graduating with a degree in fine art from the University of Vermont and focusing on printmaking. With a love of art and architecture brewing, I then went to New York City and got a Master’s in Communication Design at Pratt. I found all of those various topics I enjoyed—including my love of printmaking, graphics, and architecture—came together in the little-known field (at the time) of exhibition design and environmental graphics. At what point in your career did you decide to become a professor? What satisfaction does teaching give you? While director of the graphics department at SKOLNICK, an architecture and exhibit design firm in New York City, I taught an evening thesis course in exhibition graphic design in the graduate program at FIT—and loved it. Nothing compares to watching students become passionate and excel at something you love so deeply. I did this for many years

Christina as an SEGD Global Design Awards Jury Member in 2018 (top) Photo courtesy of the SEGD Photo Archives Christina with Anna Crider, SEGD Member and Past President, and the FIT Graduate Exhibition and Experience Design Class (bottom) Photo courtesy of Christina Lyons

Christina at the 2019 SEGD Academic Summit in Austin, Texas (top) Photo courtesy of the SEGD Photo Archives Christina with FIT Students (bottom) Photo courtesy of Christina Lyons

and always felt it was a gift to do that, having a foot in both academia and practice, each benefiting from the other. The chance to become a full-time professor and then chair of the graduate program at FIT (Fashion Institute of Technology) came about seven years ago, and I couldn't be happier running the program and doing what I do every day—working with eager and talented students and watching them excel and succeed.

Giving students a holistic view of the industry is paramount to me. And SEGD—including its staff, board, and members— have all assisted me in doing just that. As the industry has evolved and walls between various design sectors have become blurred, SEGD has been there for us through it all; presenting current practices, assisting with curriculum developments, and supporting our students and faculty for well over a decade.

Tell us more about the role SEGD has played in your career—and perhaps the careers of your students. Why do you feel that your participation in SEGD is important? Where do I start?! SEGD has been instrumental in the development and evolution of my program at FIT. All of our graduate students in the Exhibition and Experience Design program at FIT are SEGD members. They attend as many events as they can, and members host the students and faculty at their firms and institutions. Many members also attend our annual thesis adjudication in December at FIT as judges, lending students critical feedback and advice on their work.

What is your advice for the next generation of designers? Say YES to all opportunities even if you think you aren't ready or don't have the time. And don’t pay much attention to trends—it will devalue you as a designer; clients can get trendy imagery anywhere—instead, strive to make meaningful experiences rooted in research and your audience. Be bold! Design is not about taste or image, it’s about vision and ideas.

Achievement Awards | SEGD22

NIKE - Winged Goddess of Victory Bas-relief Sculpture Photos courtesy of Peter Andrusko

Bryan Stevenson Headshot, Photo credit: Rog and Bee Walker for EJI (above), The Legacy Museum Exterior (below). Photo courtersy of EJI

SEGD Educator Award Winner, Yeohyun Ahn Photo courtesy of Yeohyun Ahn

SEGD Chapter Chair Award Winner, the Raleigh Chapter. Pictured here are Co-Chairs, Allison Harris (left), Elizabeth Griswold (middle), Emma Wallace (right).

Andrusko Group SEGD Innovation Award

Bryan Stevenson SEGD Insight Award

Yeohyun Ahn SEGD Educator Award

The SEGD Innovation Award recognizes members who have demonstrated innovative expertise and processes that have expanded the potential impact and engagement of experiential and environmental graphic design. Past recipients include: SignAgent, 22 Miles, and Designtex.

The SEGD Insight Award recognizes visionary clients who demonstrate the impact of experiential design by commissioning projects and initiatives that significantly enhance or promote opportunities for the field and practitioners. Past recipients include: Mayor Muriel Bowser, NYCEDC, and The American Museum of Natural History.

The SEGD Educator Award recognizes academic members who have demonstrated the cultivation and practice of design across practice areas of SEGD, namely, experiential and environmental graphic design, interaction design, exhibition design, creative technology, installation and public good projects. Past recipients include: Angela Iarocci, Joell Angel-Chumbley and Kristine Matthews.

Elizabeth Griswold, Allison Harris, Emma Wallace Raleigh Chapter (North Carolina, U.S.A) SEGD Chapter Chair Award

Founded in 1990 by Peter Andrusko, the Andrusko Group combines the latest in digital technologies and robotics with traditional stone craftwork to create a range of finished products for designers and architects, from environmental graphics to public memorials and sculpture. The studio’s recent commission to design and fabricate the extraordinary “Victory” bas-relief at the Nike headquarters in Beaverton, Oregon, used CNC robotics technology to rough into shape 300 individual granite parts which the Andrusko team then hand-finished and fit into place. The Andrusko Group’s work exceeds the standards and vision of what is possible in stone, expanding the range of options for experiential designers.

SEGD22 | Achievement Awards

Bryan Stevenson is an American lawyer, social justice activist, law professor, and founder and Executive Director of the Equal Justice Initiative (EJI), a human rights organization in Montgomery, Alabama. Mr. Stevenson has initiated major new anti-poverty and anti-discrimination efforts that challenge inequality in America. He led the creation of two highly acclaimed cultural sites which opened in 2018: the Legacy Museum and the National Memorial for Peace and Justice (SEGD 2020 Global Design Awards, Best of Show). These new national landmark institutions chronicle the legacy of slavery, lynching, and racial segregation, and the connection to mass incarceration and contemporary issues of racial bias.

Dr. Yeohyun Ahn, Assistant Professor of Graphic Design at the University of Wisconsin-Madison, consistently pushes for inclusivity and diversity in graphic design education through her work with “Social Homelessness on US Campuses” and “Design for Belonging.” In these initiatives, Prof. Ahn investigates academic marginality in the field. She presented her work on this topic in a traveling exhibition titled Evolving Graphic Design. This exhibition features design educators from across the United States and celebrates inclusivity in design practices. Additionally, Professor Ahn has led the University’s Department of Design Studies in developing new courses in experiential graphic design.

The SEGD Chapter Chair Award recognizes outstanding volunteer efforts while significantly contributing to the direction, growth, strength and excellence of SEGD both regionally and internationally. Past recipients include: the SEGD Riga Chapter, Cynthia Damar-Schnobb, Zach Kotel and Nick Kapica. This year’s SEGD Chapter Award goes to the three co-chairs of the Raleigh Chapter: Elizabeth Griswold (Ewing Cole), Allison Harris (310 Architecture + Interiors), and Emma Wallace (Little), who continue to bring great ideas, energy, and enthusiasm to the SEGD community in North Carolina. They have been described by colleagues as “thoughtful and hilarious” and “always thinking of new ways to keep their design community connected.” This includes social media outreach and opportunities for continuing education, often collaborating with the NC State College of Design. “They inspire their peers and embody the qualities that make SEGD great!”

Achievement Awards | SEGD22

SEGD Global Design Awards Sponsored By

Best of Show

The Tactile of History. Memorial to the Victims of the Soviet Occupation

CREO Industrial Arts is the premier full-service, custom fabricator working with designers and artists on projects across the globe from ideation to execution. There is no project too complex for our highly-skilled team, and we stand ready to partner with you at every step to achieve your goals.

See our ad on page 38

THE TACTILE OF HISTORY. MEMORIAL TO THE VICTIMS OF THE SOVIET OCCUPATION Best of Show, Honor Award Design Firms Design Studio H2E, Taktila Client Valsts nekustamie īpašumi Location Riga, Latvia Industry Vertical Urban and Civic 34

SEGD22 | Best of Show

Best of Show | SEGD22

Design Team Kristaps Ģelzis (artist), Voldemārs Johansons (sonologist), Ilze Miķelsone (architect), Dagnija Andersone (principal in charge), Holgers Elers (creative director), Mārtiņš Vītols (main designer), Ingūna Elere (creative director), Laura Lorence (graphic designer) and Anna Kriškāne (project manager) Collaborators Ilze Miķelsone, Sarma&Norde Architects (architects), ALPS (landscape architecture), Design Studio H2E, Taktila, Sarma&Norde Architects (planning firms), Steelprofi, EM Linea, Pilsakmens, Skonto būve, Reverie Trading Group, Tilde, (physical fabrication), Promark Constructions (consultant, supervisor) Photo Credits Indriķis Stūrmanis, Ingūna Elere, Design Studio H2E (photography) Project Date June 2021 Project Area 1,888 sq ft Project Budget €10,434,869 EUR Juror Comments “The promise of memorializing the past is to change the future. This project stood out above the others in its careful consideration of all its elements: scale, pattern, use of lighting and sound, materials, placement, color, and story. We weren’t looking for a project to speak to the current events, but the jury was unanimous in its decision to elevate this project in this moment. Its design holds the pain of the past boldly and unapologetically, both in somber memorial and urgent warning.”

Previous and Opposite Page The Tactile of History. Memorial to the Victims of the Soviet Occupation. Photo credit: Indriķis Stūrmanis, Ingūna Elere, Design Studio H2E 36

SEGD22 | Best of Show

“This memorial to the victims of totalitarianism powerfully combines tactility and abstraction with the amplified realism of the recreated handkerchief. Beautiful, striking, and speaking to our current moment! For Remembrance.”

The Tactile of History. Memorial to the Victims of the Soviet Occupation Best of Show Award The Tactile of History is a commemorative monument linking the present day with tragic historical events: the repressions committed by the Soviet occupying regime against the Latvian people. The memorial’s unveiling ceremony in 2021 commemorated the 80th anniversary of the first mass deportations from Latvia in 1941, when the Soviet regime deported over 15,000 inhabitants. The memorial also honors the memory of tens of thousands of other victims who suffered repressions during the subsequent years of the occupation. The memorial forms a uniform complex with the future Museum of the Occupation of Latvia in the center of the Old Town of Riga. The memorial serves as a reminder to keep the past in mind so that future generations do not allow the return of totalitarian ideologies. One side of the memorial is designed in the pattern of a traditional Latvian blanket. The blanket is a symbol of human pain, which is revealed in beautifully designed semantic form, ornaments and color. This side of the memorial faces a broad square, making it a backdrop for official commemorative events and State visits. The pattern of a traditional Latvian blanket is formed from two-color finish elements: red and light gray granite. Incorporated into the center of the wall is the image of a wagon, with steps ostensibly leading to infinity, symbolically alluding to deportation echelons. Integrated into the wagon is a simple and powerful message: “For Remembrance.” The other side of the memorial wall faces a narrow street in the Old Town and provides the opportunity to commemorate the victims of the occupation in a much more personal atmosphere. Integrated light and audio elements give the memorial an additional dimension, expanding the horizons of perception. This side of the wall is built from a monolithic mass of toned red concrete, which will tarnish over the course of time as natural precipitation runs down the vertical relief. Replicated at the center of this wall is a handkerchief with embroidered names of people. Made from weathered steel (Corten), it graphically depicts the embroidery of the original handkerchief, which was sewn by one of the many deportation victims. On the handkerchief was sown the names of other imprisoned companions with threads from the prisoners’ clothes. The names of these people testify to the scale of the tragedy of the Soviet regime, which impacted not only Latvians but also many other peoples.

Best of Show | SEGD22

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SEGD22 | Best of Show

More chances to get recognized! Award winners and finalists are among the highest viewed pages on SEGD.org. Enter your projects and get recognized for design excellence in 2023. Details available at SEGD.org Best of Show | SEGD22

Sylvia Harris Award

Society's Cage

SOCIETY'S CAGE Sylvia Harris Award, Honor Award Design Firm Society's Cage Design Team (CAOS) Client Dayton Schroeter (Self initiated) Location Washington D.C., Baltimore, MD, Tulsa, OK (national traveling installation) Industry Vertical Educational 42

SEGD22 | Sylvia Harris Award

Sylvia Harris Award | SEGD22

Design Team Dayton Schroeter (creative coordinator, lead designer), Julian Arrington (co-lead designer), Monteil Crawley (project designer), Ivan O'garro (project designer) Collaborators Gronning Design + Manufacturing LLC (physical fabrication firm), ABC Imaging, D.C. (digital fabrication firm), Smithgroup (primary sponsor), Raney Antoine, UP the Producer (soundscape production) Photo Credits Jame Glisson, Wale Ajagbe, Brian Donovan, Mark Dennis, Dayton Schroeter, Alan Karchmer, Society's Cage Design Team (CAOS) (photography); Yauri Dalencour (videography) Project Date August 2020 Project Area 468 sq ft Juror Comments “The social impact of this installation is needed for the time we are in now. Since this installation is not permanent, this will impact generations of people and create the right notion of where change is needed.” “I was inspired by many aspects of this project, but most of all the fact that it created a new public space: A place for performance, commemoration, protest and discourse around social justice. Simple yet incredibly powerful!” “Timely and relevant - this community driven piece creates a public stage for reflection, interpretation and self expression. I love how the public interacts with it and within it.”

Society's Cage Sylvia Harris Award Society’s Cage is a bold interpretive installation that challenges visitors to reckon with America's long history of racial injustice and white supremacy. With a design rooted in statistical facts, it is at once unsettling and uplifting, a place to raise awareness, build empathy, and provide sanctuary for contemplation and healing. The approach to this project was to avoid the cliché “feel good” monument designed to produce sentimentality and nostalgia for its own sake. The design team saw this as an opportunity to create an experience that could challenge and empower the visitor with resources and tools to be change agents for racial justice. Society's Cage takes the ugliness of racism and renders it in a beautiful way to draw people in to have uncomfortable but necessary conversations about racial justice and reconciliation. Society's Cage is a grassroots effort born in the aftermath of the Breonna Taylor and George Floyd murders. It is a national traveling art installation designed to contextualize the contemporary phenomenon of police killings of Black Americans within the 400-year history of anti-Black racialized state violence in the United States. It provides an opportunity to acknowledge and reckon with the severity of racial biases inherent in the institutional structures of justice and creates a space for reflection and contemplation. Part of the pavilion is an imperfect cube that symbolizes unrendered justice for Black Americans where the history of anti-Black state violence erodes the purity of the cube form to create a cavernous void. Only a quarter of the rods reach to the ground, reflecting the grim fact that one in four Black Americans will be incarcerated in their lifetime. Each facade of the cube embodies a graphic representation of a historic data graph that describes how Black Americans have been impacted by the primary institutional forces of state violence including mass incarceration, civilian killings by police, capital punishment, and lynching. The resulting concept is a 15-foot by 15-foot raised pavilion consisting of nearly 500 suspended weathered steel rods that form a perfect cube, suggesting a fair and equitable societal construct. The steel bars are weathered. Their color resembles the variety of melanin in the Black diaspora, and their texture represents the enduring legacy of institutional racism in America.

For full details on this and all of the 2022 SEGD Global Design Award-winning projects, visit awards.segd.org.

Previous Page Society's Cage Photo credit: Alan Karchmer Opposite Page Society's Cage Photo credit: Alan Karchmer (top), Dayton Schroeter (bottom) 44

SEGD22 | Sylvia Harris Award

Sylvia Harris Award | SEGD22

Digital Experience Content Category Sponsored By

Honor & Merit Awards Digital Experience Content

The Story of the Moving Image Currents: Niagara’s Power Transformed Hyde Park Barracks - Legacy

Daktronics has delivered innovative LED video, messaging and scoreboard solutions for more than 40 years. Since 1968, the company has been reinventing the way you display. Its passion is to continuously provide the highest quality standard display products as well as customdesigned and integrated systems.

See our ad on page 110

THE STORY OF THE MOVING IMAGE Honor Award Design Firm Grumpy Sailor Creative, Second Story Client ACMI Location Melbourne, Australia Industry Vertical Museums 48

SEGD22 | Honor Awards

Honor Awards | SEGD22

CURRENTS: NIAGARA’S POWER TRANSFORMED Merit Award Design Firm Thinkwell Group Client Niagara Parks Commission Location Niagara Falls, Canada Industry Vertical Recreation 50

SEGD22 | Merit Awards

HYDE PARK BARRACKS - LEGACY Merit Award Design Firm Grumpy Sailor Creative Client Sydney Living Museums Location Sydney, Australia Industry Vertical Museums Merit Awards | SEGD22

Exhibition Category Sponsored By

Honor & Merit Awards Exhibition

Greenwood Rising: The Black Wall Street History Center Musée Atelier Audemars Piguet Planet Word Museum of Language Discover Yourself National Monument Kamp Amersfoort Native New York Russel Wright Design Center, Manitoga State Ethnological Museum and Museum of Asian Art at the Humboldt Forum Step Right Up! The Story of the Moving Image – year-round centrepiece exhibition Un|Filtered: The Paradox of Water on the Gulf Coast

Cortina Productions is a full-service creative media design and production company specializing in location-based experiences for museums, aquariums, and attractions. We strive to tell stories in compelling and innovative ways. Our films and interactive experiences entertain, engage, and inform thousands of people every day.

See our ad on page 119

Up From the People: Protest and Change in D.C. Welcome Galleries

GREENWOOD RISING: THE BLACK WALL STREET HISTORY CENTER Honor Award Design Firm Local Projects Client The 1921 Tulsa Race Massacre Centennial Commission Location Tulsa, Oklahoma Industry Vertical Exhibitions 54

SEGD22 | Honor Awards

Honor Awards | SEGD22

MUSÉE ATELIER AUDEMARS PIGUET Honor Award Design Firm Atelier Brückner Client Audemars Piguet Location Le Brassus, Switzerland Industry Vertical Museums 56

SEGD22 | Honor Awards

Honor Awards | SEGD22

PLANET WORD MUSEUM OF LANGUAGE Honor Award Design Firm Local Projects Client Planet Word Location Washington D.C. Industry Vertical Exhibitions 58

SEGD22 | Honor Awards

Honor Awards | SEGD22

DISCOVER YOURSELF Merit Award Design Firm Torden & Lynild Client Øhavsmuseet Location Faaborg, Fyn, Denmark Industry Vertical Exhibitions 60

SEGD22 | Merit Awards

NATIONAL MONUMENT KAMP AMERSFOORT Merit Award Design Firm Tinker Imagineers Client National Monument Kamp Amersfoort Location Leusden, The Netherlands Industry Vertical Museums Merit Awards | SEGD22

NATIVE NEW YORK Merit Award Design Firm C&G Partners Client The Smithsonian’s National Museum of the American Indian Location New York, New York Industry Vertical Museums 62

SEGD22 | Merit Awards

RUSSEL WRIGHT DESIGN CENTER, MANITOGA Merit Award Design Firm Studio Joseph Client Manitoga Location Garrison, New York Industry Vertical Museums Merit Awards | SEGD22

STATE ETHNOLOGICAL MUSEUM AND MUSEUM OF ASIAN ART AT THE HUMBOLDT FORUM Merit Award Design Firm Ralph Appelbaum Associates Client Humboldt Forum Location Berlin, Germany Industry Vertical Museums 64

SEGD22 | Merit Awards

STEP RIGHT UP! Merit Award Design Firm Burns & McDonnell Client Union Station Kansas City Location Kansas City, Missouri Industry Vertical Educational Merit Awards | SEGD22

THE STORY OF THE MOVING IMAGE – YEAR-ROUND CENTREPIECE EXHIBITION Merit Award Design Firm Second Story/Razorfish Client ACMI Location Melbourne, Australia Industry Vertical Museums 66

SEGD22 | Merit Awards

UN|FILTERED: THE PARADOX OF WATER ON THE GULF COAST Merit Award Design Firm University of Houston, Senior Graphic Design Client Associate Professor Cheryl Beckett, University of Houston, Graphic Design Program Location Houston, Texas Industry Vertical Educational Merit Awards | SEGD22

UP FROM THE PEOPLE: PROTEST AND CHANGE IN D.C Merit Award Design Firm Studio Joseph Client Martin Luther King Jr. Memorial Library, Washington D.C. Location Washington, D.C. Industry Vertical Educational 68

SEGD22 | Merit Awards

WELCOME GALLERIES Merit Award Design Firm Studio Joseph Client National Building Museum Location Washington D.C. Industry Vertical Museums Merit Awards | SEGD22

Interactive Experience Category Sponsored By

Honor & Merit Awards Interactive Experience

Learning Lab Social Lab Game On! Neuro Divergent Revealing Krishna: Journey to Cambodia's Sacred Mountain

Mad Systems is an award-winning audiovisual/interactive consultancy, design and integration company specializing in exhibits for museums, visitor centers, briefing centers and theme parks. We are a majority woman-owned business that uses creative technology to develop longlasting and easy-to-maintain systems. Mad implements the latest technology using non-proprietary equipment whenever possible. See our ad on page 114

LEARNING LAB Honor Award Design Firm Grumpy Sailor Creative Client Museums Victoria (Melbourne Museum) Location Melbourne, Australia Industry Vertical Museums 72

SEGD22 | Honor Awards

Honor Awards | SEGD22

SOCIAL LAB AT THE MUSEUM OF TOLERANCE Honor Award Design Firm Unified Field Client Simon Wiesenthal Center, Inc., The Museum of Tolerance Location Los Angeles, California Industry Vertical Museums 74

SEGD22 | Honor Awards

Honor Awards | SEGD22

GAME ON! Merit Award Design Firm Grumpy Sailor Creative Client Australian Sports Museum Location Melbourne, Australia Industry Vertical Museums 76

SEGD22 | Merit Awards

NEURO DIVERGENT Merit Award Design Firm Ana Tobin, MFA Thesis Project Client Maryland Institute College of Art Location Baltimore, MD Industry Vertical Educational Merit Awards | SEGD22

REVEALING KRISHNA: JOURNEY TO CAMBODIA’S SACRED MOUNTAIN Merit Award Design Firm Dome Collective Client The Cleveland Museum of Art Location Cleveland, Ohio Industry Vertical Exhibitions 78

SEGD22 | Merit Awards

Mark your Calendars and Start Making Plans! Washington, D.C. | August 24-26, 2023

Placemaking & Identity Category Sponsored By

Honor & Merit Awards Placemaking & Identity

Bayou Greenways Park Spotify New York The future of workplace experience in Google’s most radically sustainable space Hildreth Elementary School Logan Memorial Educational Campus

Designtex is a global leader in applied surface solutions, they’re a resource for surface knowledge, innovation and sustainability in surface solutions that enhance the environment.

See our ad on page 111

BAYOU GREENWAYS PARK Honor Award Design Firm Minor Design Client Houston Parks Board Location Houston, Texas Industry Vertical Recreation 82

SEGD22 | Honor Awards

Honor Awards | SEGD22

SPOTIFY NEW YORK Honor Award Design Firm Acrylicize Client Spotify Location New York, New York Industry Vertical Workplace 84

SEGD22 | Honor Awards

Honor Awards | SEGD22

THE FUTURE OF WORKPLACE EXPERIENCE IN GOOGLE’S MOST RADICALLY SUSTAINABLE SPACE Merit Award Design Firm Huge Client Google Location Sunnyvale, California Industry Vertical Workplace 86

SEGD22 | Merit Awards

HILDRETH ELEMENTARY SCHOOL Merit Award Design Firm Arrowstreet Client Harvard Public Schools Location Harvard, Massachusetts Industry Vertical Educational Merit Awards | SEGD22

Back together again! As we shift into our new hybrid world, SEGD has continued to offer events and networking opportunities. Last year, nearly 5,000 participants attended virtual events and our content reached a global audience of almost 500k+ people. In Philadelphia, 489 members of the SEGD community came together for the first time in-person since early 2020! That’s the value of SEGD! Innovative virtual programming, engaging content, and a trove of resources for our members. • National and Chapter Virtual Events (45 Chapters worldwide) • Unique educational and networking opportunities • Connect to 2,000+ students, professionals, educators, and fabricators across the globe • Shared member news, job postings, and free educational resources LOGAN MEMORIAL EDUCATIONAL CAMPUS Merit Award Design Firm Visual Asylum Client DLR/Baker Nowicki, San Diego Unified School District Location San Diego, California Industry Vertical Educational 88

SEGD22 | Merit Awards

The time is now—join our SEGD community! Join online at SEGD.org or call +1 202 638 5555

Honor & Merit Awards Public Installation

From Absence To Presence, Commemorative To Enslaved Peoples Of Southern Maryland In Love With The World Society's Cage The Tactile of History. Memorial to the Victims of the Soviet Occupation Uptown Underground

FROM ABSENCE TO PRESENCE, COMMEMORATIVE TO ENSLAVED PEOPLES OF SOUTHERN MARYLAND Honor Award Design Firm RE:site Studio Client St. Mary’s College of Maryland Location St. Mary’s City, Maryland Industry Vertical Educational 92

SEGD22 | Honor Awards

Honor Awards | SEGD22

IN LOVE WITH THE WORLD Merit Award Design Firm Sitara Systems Client Hyundai Commission: Anicka Yi at Tate Modern Location London, United Kingdom Industry Vertical Exhibitions 94

SEGD22 | Merit Awards

UPTOWN UNDERGROUND Merit Award Design Firm Ian Callender Client Ian Callender Location New York, New York Industry Vertical Transportation Merit Awards | SEGD22

Strategy/Research/Planning Category Sponsored By

Honor Award Strategy/Research/ Planning

One Park: Building a Holistic Visitor Experience at Washington Park Airport Wayfinding SeeWords: Anywhere

Our team is made up of talents from the live and built entertainment environments, the education and mass communication worlds. Along the way, one key concept comes forward, ”Results will always be measured in moving people’s hearts and minds. It’s never about the technology, but how it’s used and supported”. To all of our partners in SEGD, we simply could not be prouder to work with and alongside you all, creating the next generation of spaces that engage, and educate people! See our ad on page 113

ONE PARK: BUILDING A HOLISTIC VISITOR EXPERIENCE AT WASHINGTON PARK Honor Award Design Firm sparks+sullivan Client Explore Washington Park Location Portland, Oregon Industry Vertical Recreation 98

SEGD22 | Honor Awards

Honor Awards | SEGD22

AIRPORT WAYFINDING Merit Award Design Firm Moniteurs Communication Design Client Niggli, imprint of Braun Publishing AG Location Berlin, Germany Industry Vertical Transportation 100

SEGD22 | Merit Awards

SEE WORDS: ANYWHERE Merit Award Design Firm Learning by Design Lab Client See Words Design LLC Location Cincinnati, Ohio Industry Vertical Educational Merit Awards | SEGD22

101

Wayfinding Category Sponsored By

Honor & Merit Awards Wayfinding

Downey City Library Dubai Expo 2020 Merriweather District Nine Entertainment Company Workplaces Signage & Graphics

Archetype is one of the leading custom sign-fabrication partners in the Environmental/Experiential Graphic Design and Architectural Signage industry committed to turning their clients’ design visions into reality. Based out of Minneapolis, Archetypes leadership average more than 20 years in the industry each valuing collaboration, foresight and attention to detail. Archetype prides themselves on creating fabrications characterized by precision, beauty and longevity. See our ad on page 112

DOWNEY CITY LIBRARY Merit Award Design Firm Handbuilt Studio (a DBA of NAC, Inc.) Client City of Downey Location Downey, California Industry Vertical Urban and Civic 104

SEGD22 | Merit Awards

DUBAI EXPO 2020 Merit Award Design Firm Spaceagency Design Client Buro Expo 2020 Location Dubai, United Arab Emirates Industry Vertical Exhibitions

Merit Awards | SEGD22

105

MERRIWEATHER DISTRICT Merit Award Design Firm Ashton Design Client The Howard Hughes Corporation Location Columbia, Maryland Industry Vertical Retail 106

SEGD22 | Merit Awards

NINE ENTERTAINMENT COMPANY WORKPLACES SIGNAGE & GRAPHICS Merit Award Design Firm Urbanite, part of Frost*collective Client Nine Entertainment Company Location Sydney, Australia Industry Vertical Workplace Merit Awards | SEGD22

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The support of SEGD’s Industry Partners and Sponsors has a tremendous impact on advancements in the field through industry education, publications and events. Their involvement sustains the annual SEGD Global Design Awards and SEGD Achievement Awards programs, which recognize and promote the best in contemporary experiential graphic design. In addition, this support allows the organization to produce and share first-class videos from conference and speaker sessions on SEGD.org and to generate a weekly e-newsletter that reaches nearly 49,500 designers, industry members, academics, clients and allied professionals each week—sharing the most up-to-date information on trends, educational events, initiatives and chapter activities. For over 49 years, SEGD has existed to “Educate, Connect and Inspire” this global, multidisciplinary community and couldn’t be more thankful for the continued support from their Partners, Friends and Sponsors year after year. In the following pages, you’ll discover the firms, companies, products and services that support your design association’s programs, allowing SEGD to continue to improve the benefits we provide to you, the members.

2022 Friends of SEGD

WE DESIGN THE TECHNOLOGY

YOU DESIGN

THE EXPERIENCE Our partnership with SEGD began more than a decade ago, and we’re excited to continue to grow and move it forward. It has led to unique relationships with companies just like yours that bring out the best in what you do, and the best in what we do, so together we’re able to deliver dynamic client solutions that simply wouldn’t have been possible without SEGD. We place a high value on the introductions and networking opportunities provided at SEGD events, and we’re excited to share some of our own educational information about the creative possibilities of LED video with you and your team. We’re proud to support the organization as an Industry Partner and share many of the same values and accountability in our own work. Have a big idea that needs a sounding board? Let’s talk and turn it into reality.

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Bringing design to life like this 35 foot tall exact replica of the St. Louis Cardinals World Series Trophy.

Evolution, Not Disruption Applied & Adaptive Technology, by Design

Hygiene Spot Public Safety Installation Concept

“Putting the analog back into digital”

Peregrine are the external eyes and ears in collaborative projects. We are your agile execution partner in experiential technology. We design and deliver experiential media systems, fabrication concepts, spatial programming services, operational process creation, content build & management, and value based project management.

YOU SAY

Mercedes-Benz Pop-Up Museum Exhibit Design

After years of designing and producing for live events, activations, themed entertainment, and educational simulation environments, we believe it’s time to “Put the analog back into digital.” If all the storytelling, branding, spatial design, hardware, digital content and data does not translate into an actionable human experience... it’s merely a passive spectacle. Now, more than ever, stakeholders are expecting lasting context and relevance, not just a passing novelty. We know effective experiential delivery is only achievable through real-world multidisciplinary experiences. Our applied technology choices derive from our vast experience across various sectors and project environments. Peregrine provides a bridge between real-world human experience, creative design intent, relevant context in content, practical value-based engineering, and successful ongoing operations for owner/operators.

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Google Event Facility / Retail Store

Service Offerings Design Consulting •

Technology Design Engineering • • • •

Mustard Square EAMS Platform

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B2B/P2P direct for stakeholders or as outsourced technologists & project managers as an extension to design agencies, architects, fabricators & general contractors Narrative & CAD/3D Previsualization / Virtual Prototyping Experiential & Immersive Space Conception & Programming Existing Capitol Inventory & Technology Review & Valuation Activated Live & Online Event Conception/Programming/Technical Producing

Systems Design Engineering & Specification Conceptual Schematic / Feature Prototyping Ideation / Proof of Concept / Deployed Solution Dynamic Location Services (Wayfinding)

Project Management • • • • •

Even when you can’t verbalize it, we can visualize it.

Target Sectors

At Archetype we’re all about translating, interpreting and collaborating to bring your vision into the world. We have better than 20 years of taking ideas to unexpected dimensions.

Concept Vetting & “Red Cell”Analytics of Capital Projects RFP/Bid & Sub Vendor Project Management Project Installation Management Internal Bootstrapping & Support Event Technical Management for Virtual Events Event Experiential Design & Content Production/Management

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• • • • •

Museum/Exhibition Themed Entertainment Virtual & Hybrid Events/Experiences Educational Simulation (EDSIM) & Activated Audience Experiences Specialty Work Place, Smart City & Institutional Command & Control Centers

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WAYFINDING SIGNAGE

CITY OF TOPEKA, KANSAS WAYFINDING PROGRAM AXIA CREATIVE

FRANKLIN DELANO ROOSEVELT MEMORIAL - WASHINGTON, DC THE DESIGN MINDS + COLOR-AD

OUR FOCUS

INTERPRETIVE EXHIBITS

LARGE SCALE TURNKEY PROJECTS NATIONWIDE

LEADERS IN

WAYFINDING SIGNAGE INTERPRETIVE EXHIBITS BRANDED ENVIRONMENTS INDUSTRY PARTNER

PLATINUM

UMCP COLE FIELD HOUSE UNIVERSITY OF MARYLAND PERFORMANCE IMPROVEMENT CENTER CANNON DESIGN

BRANDED ENVIRONMENTS

Manila American Cemetery Visitor Center Designer: D|G Partners Fabricator: Color-Ad Inc.

Nashville Museum of African American Music Designer: Gallagher Associates Fabricator: 1220 Exhibits

Tiger Crossroads at the Nashville Zoo

Exhibit Design Winner - The Association of Zoos and Aquariums Designer: Gecko Group Fabricator: Universal Service Associates

Cincinnati Brewers Heritage Trail Designer: Nelson Worldwide Fabricator: MS Signs

Direct Embed, leading the way in tactile, resolution and graphics for trails, parks, zoos and exhibitions worldwide

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Partners

Sponsors & Supporters 2022 Presenting Sponsors

2022 Platinum Industry Partners

2022 Program Sponsors

2022 Gold Industry Partners

2022 Silver Industry Partners

Alto Aluminum

Integrated Image

archetype

iZone Imaging

Blue Telescope

MAD Systems

Classic Exhibits

MOSS

Color-Ad, Inc. Signs & Exhibits

NanoLumens

CRĒO Industrial Arts Daktronics DCL Designtex Direct Embed Powder Coated Graphics

NOVA Industrial Arts Pam Wayfinding Peregrine | OKB Photo Lab Inc. SignAgent Steelcase

Gable

Stratus

Gemini

Tube Art Group

Harbinger Signs Inciseon

2022 Bronze Industry Partner

122

SEGD22 | Partners

SEGD Media Partner

Sponsors & Supporters | SEGD22

123

Winner Index

DIGITAL EXPERIENCE CONTENT

EXHIBITION

48 THE STORY OF THE MOVING IMAGE Honor Award Design Firm Grumpy Sailor Creative, Second Story Client ACMI Location Melbourne, Australia Industry Vertical Museums Design Team James Boyce (ceo/ecd), Tom Siddall (creative director), Emily McCartney (technical director), Mauricio Massaia (software lead), Jamie Foulston (senior designer), Kate Bennett (project manager), James Furey (senior back end developer) Collaborators BKK (architecture), ACMI (curation and backend technical content access/ api’s), Second Story (concept, schematic and detailed design for experience & exhibition design), Emac Constructions (spatial build and construct), Light Engine (av consultants), Lumicom (av installation), Chris Edser (shadow play, animation), We Love Jam (sound) Photo Credits Grumpy Sailor Creative Project Date January 2021 Project Budget $2 Million AUD Juror Comments “This is fun and accessible experiential manifestation of the moving image packaged in sharp exhibition.”

54 GREENWOOD RISING: THE BLACK WALL STREET HISTORY CENTER Honor Award Design Firm Local Projects Client The 1921 Tulsa Race Massacre Centennial Commission Location Tulsa, Oklahoma Industry Vertical Exhibitions Design Team Local Projects (lead exhibition designer) Collaborators Selser Schaefer Architects (lead architect), Loyal Kaspar (media production), Trey Thaxton (film producer/director), 1220 Fabrication (physical fabrication) Photo Credits Local Projects Juror Comments “This museum brings a complicated historical narrative to life in a way that anyone can approach. We appreciated the community involvement in the design process and its incredible visual storytelling.”

50 CURRENTS: NIAGARA’S POWER TRANSFORMED Merit Award Design Firm Thinkwell Group Client Niagara Parks Commission Location Niagara Falls, Canada Industry Vertical Recreation Design Team Antoine RoyLarouche (producer), Charlotte Allard-Mejia (production coordinator), Émilie F. Grenier (creative director), Sindre Ulvik Péladeau (artistic director and motion designer), David Drury (music composer), Atomic 3 (light design), Philippe Hughes (interactive sound design, Frédéric Trétout (interactive motion design), Andre Bendahan (videographer), Eric Hoff, Sara Beil (story), Sébastien Rompré (technological lead), Julien Roy (technical director), Estelle Jugant (designer), JeanChristophe Deschênes, Rodolphe Busuttil-Décousus (integrator), Charlotte Lerat Saint-Blancat 126

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(technical coordinator), Hugo Boujut-Burgun (lead r&d), Vincent Castonguay-Drouin (lead developer), Jonas Lhoste, MarieÈve Bilodeau, Julien Lafortune, Samuel Dansereau (developers) Collaborators Ventin Group (architecture), MT Planners Ltd (landscape architecture), FORREC (planning firm), Thinkwell Montréal (digital fabrication), Atomic3, Solotech Photo Credits Andre Bendahan, Niagara Parks Commission (photography, videography); Thinkwell Media (videography) Project Date September 2021 Project Area 61,000 sq ft Project Budget $5 million CAD Juror Comments “Such a dynamic, interactive and exciting experience. The imagery captured the sheer power and beauty of water transforming into electricity.” 51 HYDE PARK BARRACKS - LEGACY Merit Award Design Firm Grumpy Sailor Creative Client Sydney Living Museums Location Sydney, Australia Industry Vertical Museums Design Team James Boyce (ceo/ecd), Mike Daly (creative director), Tom Siddall (technical director), Pete Ward (editor), Matt Roberts (project manager), Mark Shunji Davies (executive producer), Dinusha Ratnaweera (line producer) Collaborators Local Projects NY (lead exhibition designers), ‘Dresses’ (sculpture and projection), Elizabeth Gadsby (production designer for dresses), Rob Morton (cinematographer), Michael Price (art director of film content), ‘Asylum’ (wall projection), Anna Fraser (designer and motion designer), Katie Milwright (cinematographer), Ant Miller (art director) Photo Credits Grumpy Sailor Creative Project Date March 2020 Juror Comments “This linear storytelling brings history to life with outstanding production quality and a refreshing use of projection on uneven surfaces such as dresses and the living quarters of the original building.”

56 MUSÉE ATELIER AUDEMARS PIGUET Honor Award Design Firm Atelier Brückner Client Audemars Piguet Location Le Brassus, Switzerland Industry Vertical Museums Design Team Atelier Brückner, Wassim Melki (project manager), Sungha Kim (architect) Collaborators BIG Bjarke Ingels Group (architects), medienprojekt p2 (digital fabrication), LDE Belzner Holmes (light design) Photo Credits Giovanni Emilio Galanello (photography), Christian Kroh, Atelier Brückner (videography) Project Date June 2020 Project Area 11,840 sq ft Juror Comments “This project exemplifies the luxury that Piguet stands for. The materials, and craftsmanship of each exhibit piece is like a piece of art.” 58 PLANET WORD MUSEUM OF LANGUAGE Honor Award Design Firm Local Projects Client Planet Word Location Washington D.C. Industry Vertical Exhibitions Design Team

EXHIBITION

Local Projects (lead exhibition designer, media designer) Collaborators Beyer Blinder Belle (lead architect), Solomon Group (lead fabricator, av integrator), Jeremy Bloom, My Active Driveway, Hypersonic & Zumm Studios (media production partners) Photo Credits Local Projects Juror Comments “I really enjoy how this exhibition can communicate in different ways. Whether it is through the user created sounds or projections, everyone is immersed in learning how to communicate with others.” 60 DISCOVER YOURSELF Merit Award Design Firm Torden & Lynild Client Øhavsmuseet Location Faaborg, Fyn, Denmark Industry Vertical Exhibitions Design Team Sigrid Bennike (principal in charge), Sebastian David Tingkær (creative director), Zofia Zelazny, Rasmus Brusgaard Hansen (exhibition designer), Amalie Bo (project manager) Collaborators Alien workshop (digital fabrication), Kurtzweil ApS, FAO Form, PH Byg, PJ Sport (physical fabrication), Nanna Arnfred (graphic design), Lystek (lightning design and a/v), Peter Albrechtsen (sound designer), Ard Jongsma (film and photo), Instafilm (film), Leonie Pichler (manuscript, audio narratives), Anneline Köhler Juhl (dramaturgy and direction, audio narratives), David Drachmann (theater painter) Scanscent (scents), Step Print Power (printing), Vision Graphic (printing), Svanninge Malerforretning (painting), Handvarkergarden (floors) Photo Credits Ard Jongsma (photographer), Instafilm (videographer) Project Date June 2021 Project Area 315 sq ft Juror Comments “A project which was a true celebration of the multi sensorial, honest, rich and authentic. Exemplary use of varied mixed media.” 61 NATIONAL MONUMENT KAMP AMERSFOORT Merit Award Design Firm Tinker Imagineers

Client National Monument Kamp Amersfoort Location Leusden, The Netherlands Industry Vertical Museums Design Team Erik Bär (principle in charge/ art director), Nienke van den Berg (project manager), Paul van Houten (lead spatial design), Vincent Geraedts (spatial design), Wendy van der Knijff (architectural spatial design), Angelina Baker (graphic design), Itamar Naamani (development vr experience), Denise de Korte (artwork/ dtp), Joost van der Spek (content development), Sander Mieras (content development), Timo van der Horst (video production) Collaborators Inbo (architecture), Juurlink+Geluk (landscape architecture), Flink (construction & hardware), HeinzLoopstra (lighting), YIPP, Shosho, BureauMaike, Leiden University, Studio Rockfish Photo Credits Mike Bink (photographer), Joris Verleg (videographer) Project Date January 2021 Project Area 10 sq ft Project Budget €1.200.000 EUR Juror Comments “The jury particularly enjoyed the room for contemplation in terms of contemporary visitor engagement and roleplay. One of a kind with respect to the spatial roleplaying interactive.” 62 NATIVE NEW YORK Merit Award Design Firm C&G Partners Client The Smithsonian’s National Museum of the American Indian Location New York, New York Industry Vertical Museums Design Team Jonathan Alger (partner in charge), Dan Fouad (lead 3d designer) Kevin Sayama (lead exhibit designer), Daniel Rodriguez (lead experience designer), Christian Montoro (senior graphic designer), Calista Bohling (graphics and media designer), Bruce Chao (media and graphics designer), Rui Li (media designer), Kris Li (3d design), Daniel Steps (3d design), Laura Grady (lead producer), Shuyler Nazareth (technica producer), Alex Kelly (senior producer), Sehba Mohammad (marketing) Collaborators Ewing Cole (architecture),

Hadley Exhibits, Inc (physical fabrication), Phase Shift (av media consultants), Diversified (av integrator), Available Light, Jeff Nash Lighting (lighting designers), GHD (security consultants) Photo Credits C&G Partners (photography, videography), redfitz (videographer) Project Date October 2021 Project Area 5,000 sq ft Juror Comments “This exhibition brings untold history to life with an important hyper-focus on engaging students. The walking graphic novel concept results in an experience that is engaging for the visitors, and works towards dismantling inaccurate and harmful stereotypes about Native Americans.” 63 RUSSEL WRIGHT DESIGN CENTER Merit Award Design Firm Studio Joseph Client Manitoga Location Garrison, New York Industry Vertical Museums Design Team Studio Joseph, Wendy Evans Joseph, Monica Coghlan, JoseLuis Vidalon, Alexandra Adamski, Albane Jerphanion Collaborators South Side Design and Building (physical fabrication), River Architects (architect of record), Donald Albrecht (curator), Anita Jorgensen (lighting design) Photo Credits Studio Joseph, Michael Biondo Project Date July 2021 Project Area 500 sq ft Project Budget $500,000 USD Juror Comments “The balance between the artifacts and the space was shown through in this submission. You can really see the essence of modern American Lifestyle which is what Russell Wright forged” 64 STATE ETHNOLOGICAL MUSEUM AND MUSEUM OF ASIAN ART AT THE HUMBOLDT FORUM Merit Award Design Firm Ralph Appelbaum Associates Client Humboldt Forum Location Berlin, Germany Industry Vertical Museums Design Team Tim Ventimiglia (project director), Walter Froetscher, Philipp Teufel (project deputy directors),

Christian Geisser, Constanze Hager, Sebastian Scheller, Wenke Merkel, Berit Shepard, Anita Walter(section project managers / senior designers), Frank Fuhs (cost controller), Vanessa Offen (interpretive planner), Claudia Woschke (content coordinator), Kristin Braun, Thomas Meyer (graphics and media designers), Kerstin Neumann-Teufel, Monika Malsy (graphic designers), Harry Hauck (artifact mount designer), Justin Allen, Serena Bartalucci, Markus Blösl, Anna F Castillo, Ning-Yu Chang, Txell Cisa, Lucille Cros, Eva Csonka, Aleksandra Duczmal, Andrea Perez Fu, Inga Gabriel, Antje Heymann, Ilana Hofmann, Teresa Huber, Andrea Jacob, Ryla Jakelsky, Jennnifer Klähn, Karin Knott, Camille Ladan, Rachel Martin, Marta Masternak, Sara Omassi, Maria C. Orizzonte, Umberto Pinoni, Vicky Regehr, Fiete Rohde, Wided Rouin, Marc Llinares Ruiz, Paulina Samardakiewicz, Kamila Sarnecka, Barbara Véve, Katharina Vraga, Franziska Waldemer (exhibition designers), Scott Shepard (visualizations), Reinhart Dittmann (controller), Thierry Debaille (administration) Collaborators Franco Stella Architekten, Hilmer Sattler & Albrecht Architekten, Gerkan Marg and Partners, Jun Ura, Wang Shu, Amateur Architecture Studio, Architekturbüro Manfred Selle (architects), Lichtvision Design GmbH, Ulrike Link Lichtplanung (lighting design), Müller-BBM (acoustics and media systems design), INNIUS D GmbH (electrical planning), Obermeyer Planen + Beraten GmbH (security systems), Wetzel & von Seht (tragwerksplanung, structural engineer),BPK Brandschutzplanung Klingsch GmbH (fire protection), Rau Raumkonzepte (accessibility), Institut für Luft und Kältetechnik gemeinnützige Gesellschaft mbH (air conditioning), Lichtvision Design GmbH, Holzer Kobler mit Gourdin & Müller, Niemann + Weineck I gewerkdesign, Markenfilm-SPACE, Alexander Gorlizki, Art+Com Studios, Vitrinen- und Glasbau REIER GmbH, Museumstechnik Berlin, Dicolor, Vienna Art Handling, Hasenkamp Photo Credits Alexander Schippel Project Date September 2021 Project Area 182,986 sq ft Project Budget €670 million EUR Juror Comments “I loved this entry. The design is fresh and contemporary and

displays each of the fascinating pieces in clean casework so each artifact is treated with equal importance.” 65 STEP RIGHT UP! Merit Award Design Firm Burns & McDonnell Client Union Station Kansas City Location Kansas City, Missouri Industry Vertical Educational Design Team Tonganoxie Middle School Students (submitted winning design proposal to the battle of the brains competition), Julee Koncak (community relations director), Joel Jacobsen (architectural director), Charlotte Lewin (senior community relations strategist), Chelsea Wilson (marketing & public relations business partner), Zack Cole (senior architect), Sophie Lapping (senior architect/ project manager), Andrew Healey (assistant construction manager), Keith Teagarden (construction superintendent), Brandon Guffey (senior graphic designer), Shannon Farr (experiential graphic designer), Erich Noack (writer/editor), Melanie Luttig (market research analyst) Collaborators Roto, 3 Axis Inc., Platinum XP (fabrication), Burns & McDonnell (architecture) Photo Credits Bryan Fairbanks (photographer), Doug Johnston, Taylor High (videographer), Photos and video Courtesy of Burns & McDonnell Project Date March 2021 Project Area 1,268 sq ft Juror Comments “Empowering young students to become co-designers results in a cheerful, magical exhibit to entertain all ages. We appreciate the seamless integration of educational objectives and exhibition design, using gamification to inspire curiosity and learning.“ 66 THE STORY OF THE MOVING IMAGE – YEAR-ROUND CENTREPIECE EXHIBITION Merit Award Design Firm Second Story/Razorfish Client ACMI Location Melbourne, Australia Industry Vertical Museums Design Team Winner Index | SEGD22

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EXHIBITION

Katrina Sedgwick (creative director), Graham Jephcott (project director), Seb Chan (chief experience officer), Chris Harris (design lead, director of exhibitions and touring), Sarah Tutton (chief curator), Sue Harrop (project manager), Greg Turner (chief technology officer), Lucie Patterson (head of experience, product & digital), Melissa Gilmore (exhibition manager), Evan Davies (technical project manager); Second Story/ Razorfish, USA (exhibition and experience design), Joel Kreiger, Keri Elmsley (chief creative directors), Chris Dewan (design director), Chrystal Roggenkamp, Filipa Valente (senior environmental designer), Mark Harris (creative technology lead), Kate Farina (senior experience designer), Kathryn Beane (storytelling and experience design) Collaborators BKK Architects (architectural and services support), Ben Kreukniet of BK Studio, (lighting and audio design), Arup (exhibition lighting and audio consultants), Liquorice (post visit website design), Qualia (graphic design support), Arete (construction services), Lumicom: (av integration services) Art of Fact (museum master planning), Sandpit (early concept design consultant), ACMI, Second Story/Razorfish, Grumpy Sailor (concept, design, and production), Swinburne Centre for Design Innovation (production), Arterial Design (design and production), Studio MDHR, Canada (content), Megafun (design and production), Graham McGuffie (model design), Emily Boutard (model production), Spindly Figures (design and production), Odd Studios (content), data viz projection, More Studios (design and content) Photo Credits Shannon McGrath (photography), ACMI (videography) Project Date November 2021 Project Area 17,200 sq ft Project Budget $8.9 million AUD Juror Comments “The exhibition design captures the many elements in films and materializes them through a clever juxtapositions enhancing the magic of film in compelling ways.”

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67 UN|FILTERED: THE PARADOX OF WATER ON THE GULF COAST Merit Award Design Firm University of Houston, Senior Graphic Design Client Associate Professor Cheryl Beckett, University of Houston, Graphic Design Program Location Houston, Texas Industry Vertical Educational Design Team Colton McKinney (project leader), Andréa Barela (creative director), Braden Turrentine (project manager), Yoo-Ell Lee (cinematographer, animator) Collaborators University of Houston MFA Creative Writing students Photo Credits Alexandra Dziedzic (photographer), Yoo-Ell Lee, Steven Vo, Alexandra Dziedzic, Diego Martinez, Francisco Torres, Zachary Kozuch (videographers) Project Date December 2021 Project Area 432 sq ft Project Budget $1,000 USD Juror Comments “What drove me to pick this exhibition was how elegant the space was used and how dynamic the topic was. Specific design elements that were chosen really shown through and created an engaging place for the public to understand where water from the Gulf Coast actually comes from.” 68 UP FROM THE PEOPLE: PROTEST AND CHANGE IN D.C. Merit Award Design Firm Studio Joseph Client Martin Luther King Jr. Memorial Library, Washington D.C. Location Washington, D.C. Industry Vertical Educational Design Team Studio Joseph, Wendy Evans Joseph, Monica Coghlan, JoseLuis Vidalon, Alexandra Adamski Collaborators Kubik Maltbie (fabrication), Bluecadet (media design), Workhorse (graphic design), Openbox (community engagement), Colloqate (content) Photo Credits Studio Joseph, Dan King Project Date September 2021 Project Area 8,000 sq ft Project Budget $200,000 USD Juror Comments

“This exhibition embodies what it means to be a Community Gallery. By displaying local and personal artifacts, soliciting community feedback during the prototyping phase, and featuring participatory storytelling all contribute to a shared sense of place and history” 69 WELCOME GALLERIES Merit Award Design Firm Studio Joseph Client National Building Museum Location Washington DC Industry Vertical Museums Design Team Studio Joseph , Wendy Evans Joseph, Monica Coghlan, JoseLuis Vidalon, Shuo Yang, Shriya Sanil, Cassandra Gerardo Collaborators South Side Design and Building, New Project (fabrication), Bluecadet (media design), David Genco (graphic design), Andrea Marpillero-Collomina, Kubie Akerman (content) Photo Credits Studio Joseph, Yassine El Mansouri Project Date September 2021 Project Area 2700 sq ft Project Budget $250,000 USD Juror Comments “Wonderful interplay between the exhibition design and the existing architecture. The designers thoughtfully orchestrated a visual symphony and rhythm that comes together beautifully through every doorway.”

INTERACTIVE EXPERIENCE

72 LEARNING LAB Honor Award Design Firm Grumpy Sailor Creative Client Museums Victoria (Melbourne Museum) Location Melbourne, Australia Industry Vertical Museums Design Team James Boyce (ceo/ecd), Mike Daly (creative director), Tom Siddall (technical director), Mauricio Massaia (senior software developer), Matt Roberts (project manager) Collaborators Denton Corker Marshall (architect), Matt Tillman (3d animator), Brendan Woithe (sound designer & music composer) Aunty Esther Kirby, Uncle Brendan Kennedy, Uncle Larry Walsh, Genevieve Grieves (first peoples advisory group) Photo Credits Grumpy Sailor Creative Project Date January 2020 Project Budget $650,000 AUD Juror Comments “I was inspired by the collaborative process in creating this immersive film, and the seamlessly flowing scenes have a stunning, dream-like abstraction to them. Just wonderful!”

produced film and simple interactions. I love how it directly engages the visitor around hard topics with no easy answers.”

74 SOCIAL LAB AT THE MUSEUM OF TOLERANCE Honor Award Design Firm Unified Field Client Simon Wiesenthal Center, Inc., The Museum of Tolerance Location Los Angeles, California Industry Vertical Museums Design Team Marla Supnick (principal-in-charge), Maureen Lin (art director / lead designer), Jeff Becker (director of creative technology), Alisa Katz (project manager), Sorn Bunnag, (producer), Yuki Collins, Joyce Zheng (designers), Ritesh Lala, Henry Tseng (lead programmers) Collaborators Yazdani Studio of CannonDesign (architecture), Sierra Construction (fabrication), Electrosonic, Inc. (digital fabrication), HLB Lighting Design Photo Credits Benny Chan Architectural Photography (photography), Daddy Ramazani (director), Ava Rikki (director, director of photography), Ashler Soter, Liz Holland (producers), Kyle Mathers (editing), (videography) Project Date August 2021 Project Area 10,000 sq ft Juror Comments “This exhibit examines pressing issues around intolerance with masterful use of custom

76 GAME ON! Merit Award Design Firm Grumpy Sailor Creative Client Australian Sports Museum Location Melbourne, Australia Industry Vertical Museums Design Team James Boyce (ceo/ecd), Tom Siddall (creative director), Emily Mccartney (technical director), Mauricio Massaia (software lead), Sam Johnson (hardware engineer), Kate Bennett (project manager), James Furey (senior back end developer) Collaborators Broadcast (principal design consultant), Arketype (exhibition design partner), Playce (play consultants), Chris Edser (illustration), Joseph Reeves (sound design) Photo Credits Grumpy Sailor Creative Project Date February 2020 Project Budget $17.1 Million AUD Juror Comments “Everything about this exhibit is fun, but what I loved the most was the use of the very expressive illustrated characters throughout. So refreshingly playful!” 77 NEURO DIVERGENT Merit Award Design Firm Ana Tobin, MFA Thesis Project Client Maryland Institute College of Art Location Baltimore, MD Industry Vertical Educational Design Team Ana Tobin Collaborators Jennifer Cole Phillips, Ellen Lupton, Bobby Joe Smith III, Abraham Burickson (MICA professors), MICA GD MFA 2021 classmates, survey respondents Photo Credits Dan Meyers, Ana Tobin Project Date April 2021 Project Area 320 sq ft Project Budget $600 USD Juror Comments “To realize a project as pertinent as this within this category the judges felt was a great subject matter and well executed.” 78 REVEALING KRISHNA: JOURNEY TO CAMBODIA’S SACRED MOUNTAIN Merit Award Design Firm Dome Collective

PLACEMAKING & IDENTITY

Client The Cleveland Museum of Art Location Cleveland, Ohio Industry Vertical Exhibitions Design Team Katie Lee, Lynn Kiang, Dome (creative directors), Helen Niu, Dome (2d animation), Jane Alexander, CMA (project lead), Sonya Rhie Mace, CMA (curatorial lead), Andrew Gutierrez, CMA (exhibition design lead), Jeff Judge, CMA (av integration lead), Anna Faxon, CMA (project manager, hololens experience, immersive timeline), Haley Kedziora, CMA (project manager, gods of phnom da, journey), Mark Griswold, The Interactive Commons at Case Western University (hololens experience project lead) Collaborators The Cleveland Museum of Art (curatorial, design, exhibitions and publications, conservation, applications and development teams, digital innovation and technology services), Zenith Systems (av planning and installation), The Interactive Commons at Case Western University (holoLens production and software development), Raymond Kent, DLR Group (sound design and production), Konstanty Kulik, Michal Mierzejewski, Dawid Korzan, The Farm 51 (director of photography, field recording, drone operation, photogrammetry, lidar scan, 3d models), Dale Utt III, True Edge Archive (3d animation), Sina Bahram, Corey Timpson, Prime Access Consultants (accessibility consulting), Nick Fitzhugh, Redfitz (hololens script writing), Khin Po-Thai (local fixer) Photo Credits Dome Collective (photography), The Cleveland Museum of Art (photography, videography) Project Date November 2021 Project Area 9000 sq ft Juror Comments “A sequence of multiple very strong exhibition moments, tactfully using film, interactivity and Virtual Reality to tell the story of this Cambodian sculpture’s provenance, global travels and conservation.”

82 BAYOU GREENWAYS PARK Honor Award Design Firm Minor Design Client Houston Parks Board Location Houston, Texas Industry Vertical Recreation Design Team Cheryl Beckett (designer), Craig Minor (principal in charge) Collaborators White Oak Studio (landscape architecture), J.E.F. Fabrication, Inc. (steel fabrication), Landscape Art (concrete map fabrication), Graphtec (digital fabrication), RPS (civil, structural), TolundayWong Engineers (geotechnical engineer), Windrose (land surveyor) Photo Credits Minor Design, Houston Parks Board, White Oak Studio Project Date June 2022 Project Area 64,033 sq ft Juror Comments “This project is a love letter to Houston’s bayous. Steel combines with poetry to tell the story of an urban area’s natural pulse, celebrating the uniqueness and grit of the city.” 84 SPOTIFY NEW YORK Honor Award Design Firm Acrylicize Client Spotify Location New York, New York Industry Vertical Workplace Design Team Hannah Rummery, Oliver Frend (creative directors), Grace Reed, John Lenehan (project managers), Zoe Maslen (lead designer), Taylor Reed (lead designer, activations lead), Chantelle Purcell (curator), Robin Gillard (production manager), Gloria Musana (financial manager), Lucy Eades, Ian Cambell, Sean Williams (designers), Samantha Whitethread (creative artworker), Sofia Esquivel (technical designer) Collaborators M Moser, HLW (architecture firm), Pink Sparrow, The Factory, TwoPoint8, SFDS, HiLt, OtherBone (physical fabrication firms), Adam Fu, Bryce Wymer, Jing Wei, Sanika Phawde, Amber Vittoria, Ellie Balk, Jocelyn, Simiao Wang, Bisco Smith, James Goldcrown, Scott Albrecht, Yanira Janes Parsons (mural artists) Photo Credits Brad Devins (photography, videography) Project Date October 2021 Project Area 585,000 sqft Juror Comments “Refreshing and unexpected,

every floor is a surprise. It is a clever physical expression of the brand and platform that celebrates artists and creativity.” 86 THE FUTURE OF WORKPLACE EXPERIENCE IN GOOGLE’S MOST RADICALLY SUSTAINABLE SPACE Merit Award Design Firm Huge Client Google Location Sunnyvale, California Industry Vertical Workplace Design Team Matt Hexemer, Claudio Guglieri, Ian Burns (executive creative director), David Clarke (chief design officer), Elaine Dickson (senior content strategist), Vesna Jocic (ux design lead), Victor Bogatch (creative director), Tu Vu (copy lead), Griffin Olmstead (senior strategist), Gino Nave (motion design lead), Christopher Fairchild (associate creative director), Nicole Kuang (gvp, editorial), Kelsey Cordutsky (visual design lead), LeeJay Dunphy, Sarah Paulhus (senior visual designer), Chris Allen (creative director), Jack Douglas, Alexis Demachy (senior art director), Taylor Smith (group director, strategy), Michelle Campbell (vp, strategy), Michael Arguello (associate creative director), Borys Chylinski (senior designer), Zach Goldstein (senior tech lead), Genki Hagata (associate director, technology and emerging experiences), Marc Maleh (managing director, technology), Miguel Cruz (technical lead), Rose Cortico, Sean McInerney (gvp, technology), Claire Jackson (executive producer), Tiffany Dickson (general manager), Mark Manning (chief operating officer), Shu Jin Soon (program director), Tyson Knowles (senior project manager), Derrick Miller (associate program director), Steven Medcraft (group program director), Zach Saale (creative technology lead), Milanie Cleere, Group Director (data science & analytics) Photo Credits Huge Project Date July 2021 Juror Comments “I appreciate how Google is taking a bold stand towards sustainability encouraging and inspiring their employees to keep their environmental impact in mind in creative ways. It is also an opportunity to hold the company accountable on its promises.”

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PUBLIC INSTALLATION

87 HILDRETH ELEMENTARY SCHOOL Merit Award Design Firm Arrowstreet Client Harvard Public Schools Location Harvard. MA Industry Vertical Educational Design Team Lauren Haggerty (design director), Jessica Roach, Jessica Grant, Logan Wells (designer, illustrators) Collaborators Arrowstreet, Inc. (architecture, planning), Terraink | Landscape Architecture (landscape architecture), Welch Sign (fabrication) The community of Harvard, MA, Consigli Construction Co. Photo Credits Arrowstreet (architecture), Terraink | Landscape Architecture (landscape architecture), Welch Sign (fabrication) The community of Harvard, MA, Consigli Construction Co. Photo Credits William Horne, Horne Visual Media Project Date May 2021 Project Area 85,200 sq ft Juror Comments “This project integrates local life into the overall school aesthetic, resulting in a design that shows pride in the community while inspiring students to think and dream about connectivity around the world “

92 FROM ABSENCE TO PRESENCE, COMMEMORATIVE TO ENSLAVED PEOPLES OF SOUTHERN MARYLAND Honor Award Design Firm RE:site Studio Client St. Mary’s College of Maryland Location St. Mary’s City, Maryland Industry Vertical Educational Design Team Shane Allbritton, Norman Lee Collaborators Quenton Baker (poet), METALAB (design optimization/ management), Merge Studios (fabrication/installation) Photo Credits RE:site Studio (photography), Kevin M. Kennedy (videography) Project Date November 2020 Project Area 1740 sq ft Project Budget $450,000 USD Juror Comments “This important work invites the viewer to reflect on our country's painful past. The work acts as light beacon at night as the words are illuminated and reflected on the ground plane. This was one of the most meaningful projects submitted.”

88 LOGAN MEMORIAL EDUCATIONAL CAMPUS Merit Award Design Firm Visual Asylum Client DLR/Baker Nowicki, San Diego Unified School District Location San Diego, California Industry Vertical Educational Design Team Visual Asylum Collaborators DLR/Baker Nowicki (architecture and planning), GroundLevel Landscape Architecture (landscape architecture), Direct Embed Coating (fabrication) Photo Credits Zack Benson Project Date August 2021 Project Area 99,000 sq ft Project Budget $56,000,000 USD Juror Comments “This project is delightful. The patterns, colors and murals are bright, engaging, fun - and connects the school to the community."

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94 IN LOVE WITH THE WORLD Merit Award Design Firm Sitara Systems Client Hyundai Commission: Anicka Yi at the Tate Modern Location London, United Kingdom Industry Vertical Exhibitions Design Team Nathan Lachenmyer (aerobe behavior design and development), Sadiya Akasha (concept development), Noah Feehan (technical lead), Anicka Yi (concept and creative direction) Collaborators Petra Schmidt, Tate Modern (production manager, commissions); Laura Lupton, New York (production consultation for Anicka Yi Studio); Riley Duncan, Remina Greenfield, Hana Tran, Saul Valaitis (anicka yi studio); AKA Media System, New York (technical lead); Sitara Systems, Las Vegas (aerobe behaviour design and development); Airstage, Riederich (aerobes); Pozyx, Ghent (real-time location system based on usb technology); KitMapper, London (technical crew); millimetre, Brighton (battery pond); Dr. Pamela Dalton, Philadelphia (scent consultation); Monell Chemical Senses Center, Philadelphia, International

Flavors and Fragrances, Inc. (scents); Jessica Baxter, Lynn Rothwell, Tate Modern (exhibition assistants), Gareth Fox, Tate Modern (av technician) Photo Credits Anicka Yi Studio, Sitara Systems, Tate Modern Project Date October 2021 Project Area 35,520 sq ft Project Budget €1,700,000 EUR Juror Comments “To create work which creates a suspension of disbelief around the perception that luminous aerobes are not alive is fantastic. The biomimicry used within the fabrication of these creatures is of the highest order.” 95 UPTOWN UNDERGROUND Merit Award Design Firm Ian Callender Client Ian Callender Location New York, New York Industry Vertical Transportation Design Team Ian Callender Photo Credits Ian Callender (photography, videography), Daniel Ornitz, Scott Zaretsky (videography, direction), Marcus Odom (cinematography, editing) Matthew Lesko (videography, editing), Daniel Ornitz (videography, production), Marcus Odom (cinematography) Project Area 400 sq ft Project Budget $1,800 USD Juror Comments “What a treat! This is an ingenious public installation that not only engages people but serves a very practical wayfinding purpose. Every subway train should have this!”

STRATEGY/RESEARCH/ PLANNING

WAYFINDING

98 ONE PARK: BUILDING A HOLISTIC VISITOR EXPERIENCE AT WASHINGTON PARK Honor Award Design Firm sparks+sullivan Client Explore Washington Park Location Portland, Oregon Industry Vertical Recreation Design Team Gwen Sparks Sullivan (strategy, facilitation, design), Ryan Sullivan (design, strategy) Collaborators PVS Graphics, Premier Press (printing), Will Reese, ETHNO Photo Credits Micah Fischer (photography), Sheepscot Creative (videography) Project Date June 2021 Project Budget $100,000 USD Juror Comments “Excellent example of a challenging stakeholder process. The design of the report engaged readers in the content and made the information accessible and enjoyable to ready.”

Oscar Fernández, Shannon Healey, Lily Li, Frida Medrano, Spencer Roberts, Reneé Seward, Akshat Srivastava Collaborators Allison Breit, Nancy Creaghead, Jenny Halvovick, Jennifer Keelor, & Kristie Thompson (educational/ literacy researchers & experts), Steve Daly (technology specialist), Nancy Koors (commercialization advisor) Photo Credits Reneé Seward (photography, videography) Project Date September 2019 Juror Comments “A clever study of making typography more accessible and experiential. Beautiful in its simplicity.”

104 DOWNEY CITY LIBRARY Merit Award Design Firm Handbuilt Studio (a DBA of NAC, Inc.) Client City of Downey Location Downey, California Industry Vertical Urban and Civic Design Team Handbuilt Studio, Juliette Bellocq, Brooke Irish, Yuju Yeo (environmental and graphic design); NAC Architecture, Louise Griffin (project manager), Helena Jubany (principal in charge), Micheal Pinto (design principal), Janica Baker (project architect), Jamie Lee (job captain), Peng Tianxiao (designer) Collaborators Sign Pro, The SH Group (physical fabrication), NAC Architecture (architecture, planning) Photo Credits Nicolas Marques, Photekt (photography), NAC Architecture (photography, videography) Project Date May 2021 Project Area 29,000 sq ft Project Budget $5.5 Million USD Juror Comments “One of the nicest and most refreshing signage systems for a library I’ve ever seen. Bravo!”

100 AIRPORT WAYFINDING Merit Award Design Firm Moniteurs Communication Design Client Niggli, imprint of Braun Publishing AG Location Berlin, Germany Industry Vertical Transportation Design Team Heike Nehl, Sibylle Schlaich (authors, editors, concept, design), Annette Wuesthoff, Anna Gaissmaier (layout, settings), Marla Luther, Julie Hagedorn (translation, proofreading) Collaborators Bild1Druck GmbH Berlin (reproduction) Photo Credits Moniteurs, Sophie Adamski (photography), Lele Schlaich, Jule Schlaich (videography) Project Date May 2021 Juror Comments “This book provides excellent documentation of where we are now with wayfinding and design integration within airports worldwide. It explores all aspects of airport wayfinding from the macro and micro levels and is an invaluable stepping stone towards evolving how we look at wayfinding for the future.” 101 SEE WORDS: ANYWHERE Merit Award Design Firm Learning by Design Lab Client See Words Design LLC Location Cincinnati, Ohio Industry Vertical Educational Design Team

105 DUBAI EXPO 2020 Merit Award Design Firm Spaceagency Design Client Buro Expo 2020 Location Dubai, United Arab Emirates Industry Vertical Exhibitions Design Team Sarah Manning, Peter Feldmann, Nicola Lorusso, Magda Zdrojewski, Carlos Martin, Aidan Brown , Yasmina Yehia, Andy Pham, Becky Kirk Collaborators Asif Khan Studio (architecture), Aecom (urban planning, landscape architecture), Pico, World Image Ltd., LP, Flex, Signworks (physical fabrication), Pro Lab Digital, Unigraf (digital fabrication), Al Ghadeer Foundation UAE Crafts Photo Credits Jason O’Rear, Aidan Brown, Peter Feldmann (photographer), Evvel Coralic (videographer) Project Date October 2021 Project Area 46,295,579 sq ft Juror Comments “This signage design concept beautifully integrates local textile craftsmanship with a modern design, creating a unique and subtle system that works both at day and night.”

106 MERRIWEATHER DISTRICT Merit Award Design Firm Ashton Design Client The Howard Hughes Corporation Location Columbia, Maryland Industry Vertical Retail Design Team Alexey Ikonomou (creative director & project manager), Keith Kellner (lead designer), Andrew Walters (designer) Collaborators Ad Vice Studios, LLC (physical fabrication), JP2 Architects (architecture, planning), Mahan Rykiel Associates (landscape architecture) Photo Credits Patrick Ross Photography Project Date August 2020 Project Area 2,962,080 sq ft Juror Comments “This project’s sculptural signage elements stood out in our wayfinding category, because they are bold, colorful, and effective.” 107 NINE ENTERTAINMENT COMPANY WORKPLACES SIGNAGE & GRAPHICS Merit Award Design Firm Urbanite, part of Frost*collective Client Nine Entertainment Company Location Sydney, Australia Industry Vertical Workplace Design Team Ben Hennessy (creative director), Lalitha Balasubramanian (lead designer), Adam Longo (design manager) Collaborators Bates Smart (architecture), Spike Design (signage, graphics) Photo Credits Toby Peet Project Date February 2021 Project Area 199,132 sq ft Juror Comments “Timeless, sophisticated and classic design, clean simple lines beautifully simple, yet bold.”

Winner Index | SEGD22

131

SEGD Board of Directors President Kathy Fry, Mayer/Reed Vice President Traci Sym, plus & greater than Treasurer Mike McCarthy, DCL Joell Angel-Chumbley (Education Liaison), City of Cincinnati Steve Bayer, Daktronics Aki Carpenter, Ralph Appelbaum Associates Anna Crider (Past President), Entro Kris Helmick (Chapter Liaison), CallisonRTKL Bosco Hernandez, SFMOMA Lucy Holmes, Holmes Studio Despina Macris, Dotdash Bryan Meszaros, OpenEye Global Dayton Schroeter, SmithGroup David Siegel, Designtex Annelle Stotz, Cognizant

SEGD Chapter Chairs Atlanta Austin Beijing Boston Brisbane Charlotte Chicago Cincinnati Cleveland Denver Detroit Dallas Houston Los Angeles London Melbourne Milwaukee Minneapolis Nashville New York Orange County Orlando Paris Philadelphia Phoenix Portland Raleigh Richmond Riga San Diego San Francisco Salt Lake City Seattle Seoul Shanghai Singapore Sydney Washington D.C. Wellington Vancouver Toronto

132

Chad McLeroy, Steve Dubberly, Sean Thorndike Frauke Bartels, Robin Anderson Piazza Chris Yang Gao, Jingjing Li Jessica Grant, Kayte Muse, Samuel Pease Jack Bryce Regina Czerr, Kelly Kleinfelter Joe Lawton, Anna Nelson, Jessica Schultz Lisa Bamach, Blake Kishler Natalie Maitland, David Middleton Amanda Eggleston, Amanda Hurley, Zach Kotel Jon Moses, Charles Foster Austin Frith Melissa Schmitz, Blake Rogers Mo Khalfan, Simon Majarian Simon Borg, Heath Pedrola Soren Luckins Michele Allen, Samantha Wilson Gretta Fry, Gary Stemler, Kenan Hanhan Laura McCoy, Jeff Peden Joshua Gallagher, Bhawika Mishra, Jessica Schrader, Tristan Valencia Joshua Huckleberry, Steve Hutchison Karen Block, Karla Carman, Dan Moalli Brandon Walt Linzi Eggers, Sara Pasch, Amy Rees, Hannah Olin Amanda Burstein, Elisabeth Populo Margaret Drew Elizabeth Griswold, Allison Harris, Emma Wallace Brittney Butler, TJ Daly, Katie Powell Dagnija Balode, Inguna Elere, Holgers Elers Stephanie Lessmann, Chris McCampbell Leah Ferguson, Alan Kriegel, Regan Mahoney, Jane Woywod Michael Gallagher, Holly Nichols, Barton Strawn, Darlene van Uden Shayla Hufana, Cheryl Huffman, Peter Muller, Christina Sakura, Elizabeth Skolmen Jangwon Ahn Wu Duan Yann Follain, Olha Romaniuk Nick Bannikoff, Carlo Giannasca Liza Rao, Carrie Bruns Jo Bailey, Nick Kapica, Franziska Steinkohl Susan Mavor, Daniela Pilossof Nima Gopalakrishnan, Monika Meyer

SEGD22 | Winner Index