SEGD21

2021, SEGD21

SEGD.ORG

SEGD21 With this annual awards publication, SEGD recognizes those in the experiential graphic design community who—through their commitment to human-centered, effective design in the built environment—help define and promote best practices and ethical standards for the profession.

The SEGD Achievement Awards honor the individuals, companies and institutions whose work has significantly advanced the field of experiential graphic design.

The SEGD Global Design Awards celebrate the best in experiential graphic design, spanning a wide range of topics, disciplines and verticals; what all of the projects share is their effective use of design to connect people to place.

SEGD21, our printed awards annual, honors the people, companies and projects setting the standards of excellence in experiential graphic design. Their work exemplifies SEGD’s mission to “Educate, Connect and Inspire” the global community of professionals who create experiences that connect people to place.

This publication showcases the SEGD Achievement and Global Design Awards as a form of inspiration and documentation, celebrating the creativity, insight and relevance represented by our multidisciplinary community.

The 2021 SEGD SEGD Achievement Award-winners include laureates and innovators in the field, champions of meaningful design, and long-standing partners who have contributed significantly to our organization’s success.

This year’s Global Design Award-winning projects span a range of disciplines and verticals, from highlighting the role of design in addressing themes of accessibility, climate change and inequity to interactive explorations of the arctic and indigenous art to strategic wayfinding manuals. The award-winning designers represent diverse manifestations of experience design, while showing a breadth of talent across the globe.

Your exploration of the 2021 SEGD Global Design and Achievement Awards do not need to end here. Deeper insights, additional images and videos are available on our new awards site at awards.segd.org.

With gratitude, Cybelle Jones, CEO Publisher Cybelle Jones Managing Editor Franck Mercucio mercurio@segd.org Art Editor Sarah Miorelli Design GHD Partners Editorial Offices (editorial, reprints, address changes) 1900 L St., NW Suite 710 Washington, D.C. 20036 202.638.5555 segd@segd.org Advertising Sales Kristin Bennani kristin@segd.org © 2021 SEGD21 ISBN: 978-1-940297-55-2 Opposite Page Best of Show detail Found in Translation, Photo credit: Taiyo Watanabe

SEGD21 is the annual publication of SEGD, the Society for Experiential Graphic Design. Opinions expressed editorially and by contributors are not necessarily those of SEGD. Advertisements appearing in SEGD21 do not constitute or imply endorsement by SEGD or SEGD21. Material in this magazine is copyrighted.

Photocopying for academic purposes is permissible with appropriate credit.

Periodical postage paid at Laurel, MD., USA, and additional mailing offices.

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Intro

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Letter from the Publisher

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Achievement Awards Honoring the people and companies setting the standard for excellence

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Best of Show A beautiful visual and auditory experience to transmit and receive communications

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Sylvia Harris Award Honoring the legacy of Sylvia Harris (1953—2011) a passionate advocate of design for the public good Honor & Merit Awards

Opposite Page Sylvia Harris Award Winner Seat at the Table, Photo credit: Jens Ohlsson, Dome Collective

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Digital Experience Content

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Exhibition

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Interactive Experience

69

Placemaking & Identity

81

Public Installation

91

Strategy/Research/Planning

95

Wayfinding

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Winner Index

Achievement Awards Sponsored By

Achievement Awards

SEGD Fellow Sylvia Harris Distinguished Member Award P. Michael Anderson Arrow Award SignAgent Insight Award Mayor Muriel Bowser Educator Award Angela Iarocci Chapter Chair Award Chairs of the Riga Chapter Driven by the shared passion and creativity of our design community, DCL is your reliable collaborator for custom signage, experiential design elements and integrated tech solutions. As an ongoing supporter of the SEGD community, DCL would like to congratulate all of our design partners for their creative achievements, inspired solutions and commitment to design excellence.

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Sylvia Harris 2021 SEGD Fellow Posthumous (1953-2011)

This past April, the newly formed SEGD Fellow Committee convened to review nominations for the 2021 SEGD Fellow.

From those nominated, the committee chose Sylvia Harris (1953-2011). In recommending Harris for confirmation, committee member Michael Reed stated that “Although this honor will be posthumous, the committee felt that Sylvia Harris’ accomplishments and contributions to the practice and advancement of environmental graphic design exemplify SEGD’s ideals.”

Sylvia Harris was a remarkable advocate of good design for real people—a Citizen Designer—recognized for her commitment to improving the civic experience through design. Sylvia was also a design innovator of great energy, passion, and intelligence who generously gave back to the design community.

SEGD first recognized Sylvia’s contributions in 2012 by establishing of the Sylvia Harris Award honoring her legacy by "supporting other vanguards dedicated to public design."

After graduating from Yale in 1980, Sylvia co-founded Two Twelve Associates with classmates Juanita Dugdale and David Gibson. While building their new design practice, Sylvia honed the skills and interests that would ultimately propel her career. Her groundbreaking work in digital consumer banking systems for Citibank set an early standard for human-centered automated customer service.

At Sylvia Harris LLC, which she established in 1994, Sylvia shifted her focus to design planning and strategy and guided some of the nation’s largest hospitals, universities and civic agencies through systems planning, policy development and innovation management.

As creative director for Census 2000, Sylvia was tasked with encouraging more Americans—including those who had been previously underrepresented—to participate in the Census.

Her last venture, Citizen Research & Design, helped public sector organizations better communicate with the people they serve. Unfortunately, Sylvia’s new endeavor was cut short by her sudden and untimely death in July 2011.

In addition to her practice, Sylvia taught and mentored a generation of new designers at the Yale School of Art, Cooper Union and Purchase College.

As a designer and as a person, Sylvia Harris always wanted to do the right thing, the smart thing, and the thing that would make the biggest difference to the most people. She was a model citizen and a model designer—a Citizen Designer.

Opposite Page Sylvia Harris, 2021 SEGD Fellow, Posthumous (1953-2011) 8 SEGD21 | Achievement Awards

This text has been edited for length. For the full text, please visit: SEGD.org/sylvia-harris David Gibson, FSEGD, Principal, Two Twelve Achievement Awards | SEGD21 9

What was it like working and partnering with Sylvia when you and she and Juanita first started your own firm?

She was a dynamic business partner, keen to share her experience and ideas, and eager to help figure out how to build a design business fueled more by talent and enthusiasm than many resources.

What are your impressions of her from that time?

She was delightful, sometimes infuriating, always inspiring.

Delightful? She was a sparkling, warm, joyful presence in our nascent studio, always ready with a smile and a song; she had a beautiful singing voice.

Infuriating? She could be a dog with a bone. When she had an idea in her head it was hard to get her off course, change her mind. The damn thing was that she was usually right.

Inspiring? She was always interested in exploring new ways of doing things and she passionately believed that good design should be available to everyone. She was wonderfully optimistic.

What do you miss most about Sylvia 10 years after her passing?

She was one of the most vivid people I’ve ever known. That, in combination with her belief in doing the right thing in the best way, she made her a powerful ally and the warmest of friends. She always made me laugh, made me think, and made me care. I’ll never forget her.

Katie Osborn, Principal & Founder, Via Collective What influence did Sylvia have on you as a young designer? What were her leadership qualities?

Working with her directly, I was immediately drawn to her superpower to bring everyone to the table, to have the discussions, and then pull information from people in a way that empowered both the project and the people. She wanted nothing but the best for everyone, and she was an amazing mentor and collaborator. Her style of leadership: open, inclusive, giving. All these attributes inspired me, and I’ve taken them with me as I've grown into a leader.

What do you miss most about Sylvia 10 years after her passing?

So many things! Sylvia gave incredible advice, mostly because she asked so many incredible questions; she basically helped you come to your own conclusion just through inquiry. Also, the way she could take a problem, dissect it, and then turn it on it's head in order to develop the best recommendation. I’ll also miss her generosity to share; how she included others and offered whatever she could to help others succeed.

Anna Crider, Principal, Entro, SEGD Board President 10 SEGD21 | Achievement Awards

Opposite Page Distributed to 80 million households, the 2000 Census presented an opportunity to study how a redesigned form might boost participation as well as public awareness of the Census brand.

Photo courtesy of Two Twelve (above) Opposite Page Sylvia working on a project Photo courtesy of Katie Osborn (below) Achievement Awards | SEGD21 11

How did Sylvia contribute to SEGD? How did Sylvia help advance the profession of EGD? Sylvia put the needs of the individual first in design. As a design strategist, she brought awareness to the need to focus on, and evaluate, how people interpret, understand, and recall information. She created opportunities for her peers to have a seat at the table to solve institutional challenges through environmental graphic design.

What do you miss most about Sylvia 10 years after her passing?

Sylvia was a kind and generous woman. She led with integrity, passion, and humility. She garnered respect not only through her professional accomplishments, but also through her humble nature — quick to share an anecdote from her past or present that would let you know you were not alone. I wish she could have continued to serve as a living role model for our community and emerging designers.

Juanita Dugdale, Principal, Dugdale Projects and Co-Founder of Two Twelve Associates What was it like working and partnering with Sylvia when you and she and David first started your own firm?

Sylvia was one of the most decisive and adventurous people I’ve ever met. When asked about her post-graduation plans, she replied “go into business with Juanita and David” before even mentioning this to us! Sharing her entrepreneurial zeal, we joined forces without hesitation at an opportune time when starting a firm fresh out of school was still comparatively unusual.

What are your impressions of her from that time?

Equally talented at design, management and marketing, Sylvia was a perfect partner. She put clients at ease instantly with her warmth and humor. A great listener, she could win over even the most jaded executive with her astute problemsolving skill and steadfast advocacy of the intended user. Her early championing of multiculturalism and later embrace of design planning for the civic realm both proved prescient, considering the extraordinary challenges society faces today.

What do you miss most about Sylvia 10 years after her passing?

I miss our friendship from graduate school through Two Twelve and beyond. I miss hearing “Dugneeta!”, her nickname for me that opened our phone calls. I miss her folksy wisdom and uncanny insights. We last met up when she sang at my husband’s memorial just weeks before her own death. Sylvia lovingly performed Dylan’s “Forever Young,” a prophetic choice.

Opposite Page Sylvia working on a project (above), New York Presbyterian Hospital Signage (below) Photos courtesy of Katie Osborn 12 SEGD21 | Achievement Awards

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How did you get started as a media designer and producer?

It’s kind of a long and sordid tale! My background in college was in media design and media effects. I then went to LA to spend a couple years in the music industry. In the process I started developing other design skills to support the music, including media production design. That quickly progressed into a full-time career where I was going out on the road with corporate shows. I spent several years running a prepress service bureau and working in high-end medical media.

Things just kept leading, one to another, to the design of larger experiences.

What is your philosophy toward media design and production?

One of our tag phrases is “Put the analog back in with the digital.” There was a time when people felt “We must do something digital. We must add the digital element because everyone expects it.”

But how do you make the digital element not only a wow factor but also productive? To be honest, digital as a wall treatment is still absurdly expensive. So, it has to mean something. It can't be just this big TV on the wall screaming at you with pixels flying everywhere, otherwise it is nothing but spectacle. As media designers we like to stand in the middle of the conversation. We don't run the conversation, but we're there to talk to anybody at the table.

Photo courtesy of P. Michael Anderson

P. Michael Anderson Senior Partner, Peregrine OKB, LLC SEGD Distinguished Member Award

The SEGD Distinguished Member Award recognizes an individual for demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth, and excellence of SEGD programs. Past winners include; Anthony Ferrara, Kelly Kolar and Amy Lukas.

An SEGD Industry Member since 2014, Paul Michael Anderson brings more than 25 years experience as a technical director and production designer of corporate, social, and entertainment events to his volunteer work with SEGD. Paul currently assists with all in-person SEGD events as a technical producer, and since 2020, with the onset of the pandemic, Paul has supported SEGD’s virtual conferences.

Paul is a Senior Partner at Peregrine OKB and is also a technology consultant, technical trainer and a nationally published technical illustrator. Paul has provided production design and management services to General Motors, Mercedes-Benz, Qualcomm and Sun Microsystems.

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How did you first get involved with SEGD? In 2010 or 2011 the market went a little flat on the event side.

And, so, we literally said “Well, what else can we do with the skill sets we have? Let’s take the high-end stuff for video to the install world.” We made a really successful crossover into the installation and technical consulting side, vetting other people's designs.

And then we stumbled onto SEGD, literally. At that time there was a gap between designers going from traditional to semi-digital. How could we help them vet their designs? So we immediately joined SEGD and got involved and helped with media, and it just blossomed from there. It made absolute perfect sense that we use our skill sets to help SEGD where we could as members. And it’s turned into a great relationship.

What advice would you give SEGD’s young designers who are just starting out?

Get multidisciplinary—that’s the big message—learn those other design sectors, whether motion graphics or print or fabricating channel letters. Stay with the thing you love, but learn those other design fields so you can figure out how to use your skills in those areas.

Design is about solving a problem and providing value, so always look at that. No matter which design field you're in, and no matter your specialty, ask “What value does it provide?”

Opposite Page Staging by P. Michael Anderson at the 2018 Minneapolis SEGD Conference Photos courtesy of SEGD Photo Archive Achievement Awards | SEGD21 17

The SignAgent platform, pictured above, simplifies the sign project implementation process. It can assist in the creation, design, planning and management of a signage system. Photos courtesy of SignAgent

Mayor Bowser Headshot(above), Mayor Bowser overlooking Black Lives Matters Plaza (below). Photo credit: Khalid Naji-Allah, Executive Office of the Mayor

SEGD Educator Award Winner, Angela Iarocci Photo courtesy of Angela Iarocci

SEGD Chapter Chair Award Winner, the Riga Chapter. Pictured here is Co-Chairs, Inguna Elere (above), Dagnija Balodeand (middle), Holgers Elers (below).

SignAgent SEGD Arrow Award

Muriel Bowser, Mayor, Washington, DC SEGD Insight Award

Angela Iarocci, Professor, York University’s Sheridan College Program in Design

The SEGD Arrow Award recognizes exemplary service or dedication to advancing technologies and manufacturing processes, while providing the highest quality products for the experiential graphic design field. Past recipients include: 22 Miles, Designtex, and Nanolumens.

The SEGD Insight Award recognizes recipients for commissioning design works that have expanded the potential impact and engagement of experiential and environmental graphic design. Past recipients include: NYCEDC, The American Museum of Natural History and Amtrak.

SEGD Educator Award

Dagnija Balode, Inguna Elere and Holgers Elers Riga Chapter (Latvia) SEGD Chapter Chair Award

The SEGD Educator Award recognizes recipients for demonstrating innovation in the theory and practice of design education, that not only integrates the needs of the industry, but serves to advance the field. Past recipients include: Joell Angel-Chumbley, Kristine Matthews and Robert Probst.

The SEGD Chapter Chair Award recognizes recipients for outstanding volunteer efforts while significantly contributing to the direction, growth, strength and excellence of SEGD Chapters both locally and throughout the organization. Past recipients include: Zach Kotel, Cynthia Damar-Schnobb and Nick Kapica.

An SEGD Educator Member since 2003, Professor Angela Iarocci currently serves on the SEGD Academic Task Force.

Angela is a Professor and Coordinator at Sheridan College in the Faculty of Animation, Arts and Design with academic specializations in information design, experiential graphic design, sustainable design and collaborative practice. In addition, she recently helped launch an undergraduate degree in Environmental Graphic Design at Sheridan College. Angela has served the SEGD community by participating in SEGD webinars, moderating panels at SEGD’s annual Academic Summit, and helping curate the Summits’ programs featuring other distinguished educators.

This year’s SEGD Chapter Chair Award goes to the co-chairs of the Riga Chapter, Latvia: Dagnija Balode, Inguna Elere and Holgers Elers (all of Design Studio H2E). Under their leadership, this group of three has made the Riga Chapter a model for SEGD chapters around the globe. In its first year (2019) Riga quickly became a center of design discourse through a series of well-planned, thoughtful and high caliber events. Each event focused on timely and engaging topics including “Guidelines for Safe Public Premises in the Age of Covid-19 Design,” “Design & City” and “Design & Ethics.”

Dagnija, Inguna and Holgers raised the bar for all of us.

Based in Burlington, Ontario, SignAgent has been an SEGD Industry Member since 2004. The company’s cloud-based software system revolutionized the planning, implementation, and maintenance of wayfinding and sign management. David Jorritsma, President of SignAgent, developed this powerful collaborative tool used by all project stakeholders—designers, facilities managers, event planners, and fabricators—in the creation of complex signage programs. Under David’s leadership, SignAgent continues to evolve. In 2019, the company introduced an iOS app enabling rapid on-location data collection for punch lists and onsite approvals. In May 2020, David invited the design community to share signage programs developed as COVID-19 responses which he then shared with the broader wayfinding community.

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By commissioning the painting of the words “BLACK LIVES MATTER” in 50-foot-high letters on a two-block section of 16th Street NW in Washington, DC, Mayor Muriel Bowser harnessed the power of environmental graphic design to create an instant landmark and an important gathering place in the nation’s capital. Conceived in defiance of federal police who blocked DC streets during the George Floyd protests, the DC Public Works Department painted the words in yellow capital letters on June 5, 2020, creating a national focal point and safe space for civil rights protesters. Mayor Bowser took a stand by creating the mural and renaming it “Black Lives Matter Plaza” as a showcase for her constituents' rights to free speech and public gathering, fulfilling her role as public servant.

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SEGD Global Design Awards Sponsored By

Best of Show

Found in Translation

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FOUND IN TRANSLATION Best of Show, Honor Award Design Firms Studio TheGreenEyl Client Google Location Tokyo, Japan Industry Vertical Exhibitions 22 SEGD21 | Best of Show

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Design Team Richard The (creative direction, concept, visual design), Frédéric Eyl (concept), Andreas Schmelas (software designer), Marian Mentrup (sound designer), Pam Anantrungroj (spatial designer), Calen Chung (visual designer) Collaborators Google Creative Lab, Dominick Chen; Maco Film, Luftzug Photo Credits Taiyo Watanabe (photography) Project Date October 2020 Project Area 2,000 sq ft Juror Comments “This simple yet powerful audio-visual experience immerses the visitor in an awe-inspiring universe of typography, sweeping curves, and spoken language. The entire exhibit is fully personalized to the visitor, shifting and animating to visualize the words spoken in response to a question. Through sophisticated and visually mesmerizing scientific diagrams on angled planes of various sizes, visitors discover commonalities among languages and cultures.”

“This room is a fantastic expression of one of my favorite goals of interactive experiences — to give people super powers. Say anything, and the space responds to you in every language. You are in the heart of the universal translator. Even more importantly, you can see how the machine translation is happening in real time.

A.I., deep learning, and high dimensional neural networks are incredibly unintuitive and their workings opaque.

By visualizing how the algorithm arrives at each of its translations, the visitor can build an understanding of how the overall system works. The effect is both empowering and aweinspiring at the same time.”

Found in Translation Best of Show Award Found in Translation immerses museum visitors within the world of automated language translation. This interactive installation is part of the larger exhibition “Translations: Understanding Misunderstanding” curated by Tokyo’s design museum, 21_21 Design Sight, and uses the power of the spoken word and written language to engage visitors in translation.

The larger exhibition is based on the idea that “translation is designing communication.” Our visual and auditory senses— and even our bodily expressions—act as bridges to transmit and receive communications. As such, translations generated by all these processes “can have much in common with art and design” according to the exhibition’s curators.

The designers of the Found in Translation interactive were challenged with how to present the “magic” of automated translation using the data sets from many different languages—and how to do this in a fun, informative, and engaging way for museum visitors.

Stepping into the gallery, visitors encounter a dark space featuring a spotlit pedestal at its center. Surrounding the pedestal are 24 screen panels of different sizes and positioned at differing heights. As visitors approach the pedestal, a voice asks a question, which visitors can answer by speaking into a microphone. “Hearing” the responses, the installation’s software (Google Translate) translates the answers into 24 languages, almost instantaneously. The central screen displays a visualization of the entire data set while others display language-specific translations.

The result is a theatrical experience placing visitors at the center of the translation process. Swirling lines of bright colors, moving across all screens, suggest the act of translating. The screens present the written translations in a variety of typefaces, scripts and vibrant colors.

Simultaneously, audio speakers broadcast the translations in a diversity of voices.

The designers’ visualizations of data sets show how the “multilingual machine learning model” clusters words from different languages by semantic similarity. Word by word and sentence by sentence, it becomes apparent which words from which languages are clustered together. The designers conveyed this in a couple of different ways. First, the colors of the fonts express the language family that each language belongs to. Second, the size of each screen is directly proportional to the number of people who speak a particular language around the world.

The end result: Found in Translation not only amazes visitors with its visual and auditory design elements, but also sparks their curiosity to learn more about the world’s languages and the different peoples who speak them.

Opposite Page Found in Translation, Photo credit: Taiyo Watanabe 24 SEGD21 | Best of Show

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Award winners and finalists are among the highest viewed pages on SEGD.org.

Enter your projects and get recognized for design excellence in 2022.

Details available at SEGD.org Best of Show | SEGD21 27

Sylvia Harris Award

Seat at the Table

SEAT AT THE TABLE Sylvia Harris Award, Honor Award Design Firm Dome Collective Client Drexel University, Institute for Women’s Health & Leadership, Vision 2020 Location Philadelphia, Pennsylvania Industry Vertical Exhibitions 30 SEGD21 | Sylvia Harris Award

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Design Team Katie Lee, Lynn Kiang (exhibition strategy, creative direction, design lead) Collaborators Art Guild, Inc. (fabricator), Lynn H. Yeakel (Director, Institute for Women’s Health & Leadership; Founder and President, Vision 2020), Melissa Clemmer, Page Talbott, Lenfest Center for Cultural Partnerships, Drexel University (curators/project managers), Joanne Murray (Vision 2020 Historian), Dan Basmajian, MakerB Studio (Soft Furnishings Design), This is our work (graphic design), Bad Idea Factory (software development) Photo Credits Jens Ohlsson, Dome Collective (photography); Les Munoz (videography), Dome Collective (video editor) Project Date March 2020 Project Area 6,000 sq ft Juror Comments “When I think of design excellence, I think of design that pushes forward a conversation. This project was refreshing, elegantly executed and served the purpose of facilitating important conversations.”

“Simple, memorable and beautiful. This installation utilized the space of the atrium and the different view points beautifully.

Inviting visitors to participate by taking a seat themselves is a smart way of humanizing the statistics (especially considering the added psychological effect that most people would sit on the white “majority“ seats and would not want to be singled out by sitting on the yellow ones highlighting the message anew).”

Seat at the Table Sylvia Harris Award Looking down into the atrium of Philadelphia’s Kimmel Center for the Performing Arts, visitors can’t help but notice a collection of seven interactive installations located on the building’s ground level. Statistical information, painted in giant typography on the floor next to each installation, highlights current gender inequities in the United States.

Titled Seat at the Table, this temporary exhibition recognizes the 100th anniversary of the 19th Amendment while acknowledging how much more needs to be done to achieve gender equity.

The 19th Amendment to the U.S. Constitution guaranteed women the right to vote in 1920, but it was only a first step towards greater rights for women. “Seat at the Table” reminds audiences of the continuing struggles of American women to achieve full equity with their male peers.

Presented by Drexel University’s Vision 2020 at the Institute for Women’s Health and Leadership, the exhibition asks “Where are we now?”

To answer this question, the designers of “Seat at the Table” created seven public seating areas of custom-built furniture.

Each literally invites visitors to “take a seat” and consider the uneven ratios of women to men in the workplace, government and society. Inspired by the Kimmel Center’s surrounding theaters, the exhibition acts as an open stage, inviting visitors to become participants within each scene.

These interactive installations include a circular boardroom table where just one of 20 chairs is highlighted, representing the 5% of Fortune 500 CEOs who are women. Another includes a row of four stationary bikes where visitors can hop-on and “exercise” their right to vote while learning about voter turnout in the Presidential years of 1920, 1972, 2016 and 2020.

Prior to the Covid-19 pandemic, the Kimmel Center’s public atrium hosted thousands of visitors per week, before and after events. Seat at the Table’s custom-built furniture, bright color palette, and large-scale typography take advantage of the atrium’s expansive space and elevated vantage points. The titles of each installation can be read from all three balconies above the atrium floor, giving visitors a bird’s-eye view of the exhibition.

At the ground level, visitors can dwell longer on each piece— which are accessible to people of various ages, heights, and abilities—for a more intimate experience.

For full details on this and all of the 2021 SEGD Global Design Award-winning projects, visit awards.segd.org.

Opposite Page Seat at the Table Photo credit: Jens Ohlsson, Dome Collective 32 SEGD21 | Sylvia Harris Award

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Honor & Merit Awards Digital Experience Content

FDNY Fire Zone Bendigo Art Gallery + Josh Muir: What’s on Your Mind?

King of Dinosaurs

FDNY FIRE ZONE Honor Award Design Firm batwin + robin productions Client FDNY Foundation Location New York, New York Industry Vertical Educational 36 SEGD21 | Honor Awards

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BENDIGO ART GALLERY + JOSH MUIR: WHAT’S ON YOUR MIND? Merit Award Design Firm Art Processors Client Bendigo Art Gallery Location Bendigo, Victoria, Australia Industry Vertical Exhibitions 38 SEGD21 | Merit Awards

KING OF DINOSAURS Merit Award Design Firm Natural History Museum of Denmark Client Natural History Museum of Denmark Location Copenhagen, Denmark Industry Vertical Exhibitions Merit Awards | SEGD21 39

Make your way to Portland in 2022 for the annual gathering of the global experiential graphic design community!

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Honor & Merit Awards Exhibition

Copenhagen: Sustainable by Design Seat at the Table Yamal: Warmth of the Arctic 2019 BI-CITY BIENNALE OF URBANISM Americans Bloodsuckers: Legends to Leaches Hyde Park Barracks Museum Lavazza Castle 1895 Reflections on Grief and Child Loss Trajan Market Museum Exhibit Design United States Olympic and Paralympic Museum Y-COMIC-X_ (100 Years Chinese Cartoon Exhibition)

COPENHAGEN: SUSTAINABLE BY DESIGN Honor Award Design Firm West Chester University Client West Chester University Location West Chester, Pennsylvania Industry Vertical Educational 44 SEGD21 | Honor Awards

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YAMAL: WARMTH OF THE ARCTIC Honor Award Design Firm Lorem Ipsum Client Department of Culture of YANAO Region Location Salekhard, Russia Industry Vertical Exhibitions 46 SEGD21 | Honor Awards

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2019 BI-CITY BIENNALE OF URBANISM/ ARCHITECTURE (UABB) GUANGMING SUBVENUE - GUANGMING INTER-CONNECTED FUTURE Merit Award Design Firm SURE Design Client UABB Location Shenzhen, China Industry Vertical Urban and Civic

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AMERICANS Merit Award Design Firm Studio Joseph Client National Museum of the American Indian Location Washington, DC Industry Vertical Exhibitions Merit Awards | SEGD21 49

BLOODSUCKERS: LEGENDS TO LEECHES Merit Award Design Firm Royal Ontario Museum Client Royal Ontario Museum Location Toronto, Canada Industry Vertical Museums 50 SEGD21 | Merit Awards

HYDE PARK BARRACKS MUSEUM Merit Award Design Firm Local Projects Client Sydney Living Museums Location Sydney, Australia Industry Vertical Exhibitions Merit Awards | SEGD21 51

LAVAZZA CASA 1895 Merit Award Design Firm Ralph Appelbaum Associates Client Lavazza Coffee Location Settimo Torinese, Italy Industry Vertical Workplace 52 SEGD21 | Merit Awards

REFLECTIONS ON GRIEF AND CHILD LOSS Merit Award Design Firm Howard+Revis Design Client President Lincoln's Cottage Location Washington, D.C. Industry Vertical Exhibitions Merit Awards | SEGD21 53

TRAJAN MARKET MUSEUM EXHIBIT DESIGN Merit Award Design Firm Iowa State University Client Trajan Market Museum Location Rome, Italy Industry Vertical Museums 54 SEGD21 | Merit Awards

U.S. OLYMPIC AND PARALYMPIC MUSEUM Merit Award Design Firm Gallagher & Associates Client U.S. Olympic & Paralympic Museum Location Colorado Springs, Colorado Industry Vertical Museums Merit Awards | SEGD21 55

Y-COMIC-X? (100 YEARS OF CHINESE CARTOON EXHIBITION) Merit Award Design Firm SURE Design Client Design Society Location Shenzhen, China Industry Vertical Museums 56 SEGD21 | Merit Awards

Interactive Experience Category Sponsored By

Honor & Merit Awards Interactive Experience

Arctic Adventure: Exploring with Tech Found in Translation United States Olympic and Paralympic Museum Climate Converter ENERGYM

Our team is made up of talents from the live and built entertainment environments, the education and mass communication worlds. Along the way, one key concept comes forward, ”Results will always be measured in moving people’s hearts and minds. It’s never about the technology, but how it’s used and supported”. To all of our partners in SEGD, we simply could not be prouder to work with and alongside you all, creating the next generation of spaces that engage, and educate people!

See our ad on page 66

ARTIC ADVENTURE: EXPLORING WITH TECHNOLOGY, AT THE MUSEUM OF SCIENCE, BOSTON Honor Award Design Firm Moment Factory Client The Museum of Science, Boston Location Boston, Massachusetts Industry Vertical Museums 60 SEGD21 | Honor Awards

Honor Awards | SEGD21 61

UNITED STATES OLYMPIC AND PARALYMPIC MUSEUM Honor Award Design Firm Centre Screen, Gallagher & Associates Client United States Olympic & Paralympic Museum Location Colorado Springs, Colorado Industry Vertical Museums 62 SEGD21 | Honor Awards

Honor Awards | SEGD21 63

CLIMATE CONVERTER Merit Award Design Firm DOTDOT Client Museum of New Zealand Te Papa Tongarewa Location Wellington, New Zealand Industry Vertical Museums 64 SEGD21 | Merit Awards

ENERGYM Merit Award Design Firm 23Design, Cogitoimage International Co., Ltd. Client Taiwan Power Company Location Taipei, Taiwan Industry Vertical Exhibitions Merit Awards | SEGD21 65

Evolution, Not Disruption Applied & Adaptive Technology, by Design

Hygiene Spot Public Safety Installation Concept

Immersive & experiential technology design & project management for education, entertainment & events

Peregrine are the external eyes and ears in collaborative projects. We are your agile execution partner in experiential technology. We design and deliver experiential media systems, fabrication concepts, spatial programming services, operational process creation, content build & management, and value based project management.

Mercedes-Benz Pop-Up Museum Exhibit Design

After years of designing and producing for live events, activations, themed entertainment, and educational simulation environments, we believe it’s time to “Put the analog back into digital.” If all the storytelling, branding, spatial design, hardware, digital content and data does not translate into an actionable human experience... it’s merely a passive spectacle. Now, more than ever, stakeholders are expecting lasting context and relevance, not just a passing novelty.

We know effective experiential delivery is only achievable through real-world multidisciplinary experiences. Our applied technology choices derive from our vast experience across various sectors and project environments. Peregrine provides a bridge between real-world human experience, creative design intent, relevant context in content, practical value-based engineering, and successful ongoing operations for owner/operators.

Google Event Facility / Retail Store

Service Offerings Design Consulting •

Technology Design Engineering • • •

Systems Design Engineering & Specification Conceptual Schematic / Feature Prototyping Ideation / Proof of Concept / Deployed Solution

•

Dynamic Location Services (Wayfinding)

Mustard Square EAMS Platform

• • • •

B2B/P2P direct for stakeholders or as outsourced technologists & project managers as an extension to design agencies, architects, fabricators & general contractors Narrative & CAD/3D Previsualization / Virtual Prototyping Experiential & Immersive Space Conception & Programming Existing Capitol Inventory & Technology Review & Valuation Activated Live & Online Event Conception/Programming/Technical Producing

Concept Vetting & “Red Cell”Analytics of Capital Projects RFP/Bid & Sub Vendor Project Management Project Installation Management Internal Bootstrapping & Support Event Technical Management for Live & Virtual Events Event Experiential Design & Content Production/Management

Target Sectors • • • • •

Museum/Exhibition Themed Entertainment Live, Virtual & Hybrid Events/Experiences Educational Simulation (EDSIM) & Activated Audience Experiences Specialty Work Place, Smart City & Institutional Command & Control Centers

While we remained mostly at home, nearly 5,000 participants attended virtual events and reached a global audience of 400k+ people. That’s the value of SEGD! Innovative virtual programming, engaging content, and a trove of resources for our members.

• National and Chapter Virtual Events (43 Chapters worldwide) • Unique educational and networking opportunities • Connect to 2,000+ students, professionals, educators, and fabricators across the globe • Shared member news, job postings, and free educational resources

The time is now—join our SEGD community!

Project Management • • • • •

We were socially distanced—but we were always together.

Contact Peregrine | OKB 206.278.9590 info@peregrineokb.com www.peregrineokb.com

Join online at SEGD.org or call +1 202 638 5555

Placemaking & Identity Category Sponsored By

Honor & Merit Awards Placemaking & Identity

Dialogue with You and Me Connecting Flight: Creating a Hub for the Alaska Airlines Crew SF - Martin Food Bank, Marin Welcome Center Sirius The Glass Lab Willowbrook/Rosa Parks Station Improvements

Designtex is a global leader in applied surface solutions, they’re a resource for surface knowledge, innovation and sustainability in surface solutions that enhance the environment.

See our ad on page 77

DIALOGUE WITH YOU AND ME Honor Award Design Firm YAKi Design Client Tangzhen Primary School Location Shanghai, China Industry Vertical Educational 70 SEGD21 | Honor Awards

Honor Awards | SEGD21 71

CONNECTING FLIGHT: CREATING A HUB FOR THE ALASKA AIRLINES CREW Merit Award Design Firm NBBJ Client Alaska Airlines Location Seatac, Washington Industry Vertical Workplace 72 SEGD21 | Merit Awards

SF - MARIN FOOD BANK, MARIN WELCOME CENTER Merit Award Design Firm Skidmore, Owings & Merrill LLP Client SF-Marin Food Bank Location San Rafael, California Industry Vertical Exhibitions Merit Awards | SEGD21 73

SIRIUS Merit Award Design Firm Diadem Client Mirvac Location Queensland, Australia Industry Vertical Retail 74 SEGD21 | Merit Awards

THE GLASS LAB Merit Award Design Firm Tryba Architects Client ScanlanKemperBard Location Portland, Oregon Industry Vertical Workplace Merit Awards | SEGD21 75

WILLOWBROOK/ROSA PARKS STATION IMPROVEMENTS Merit Award Design Firm Metro Arts + Design, SKA Design Client LA Metro Location Los Angeles, California Industry Vertical Transportation 76 SEGD21 | Merit Awards

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MY

CY

CMY

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Honor & Merit Awards Public Installation

Here Together, We Are Home The Writing on the Wall Ann Arbor City Clerk's Satellite Office @ UMMA Long Beach Police and Fire Department Memorial UNITED Sculpture at Allianz Field

HERE TOGETHER, WE ARE HOME Honor Award Design Firm Futago in collaboration with Karen Larsen Client One Community Together Location Tasmania, Australia Industry Vertical Urban and Civic 82 SEGD21 | Honor Awards

Honor Awards | SEGD21 83

THE WRITING ON THE WALL Honor Award Design Firm Manuel Miranda Practice Client Hank Willis Thomas, Dr. Baz Dreisinger, and Incarceration Nations Network Location New York, New York Industry Vertical Exhibitions 84 SEGD21 | Honor Awards

Honor Awards | SEGD21 85

ANN ARBOR CITY CLERK'S SATELLITE OFFICE @ UMMA Merit Award Design Firm Hannah Smotrich, Stephanie Rowden, Creative Campus Voting Project Client Ann Arbor City Clerk, Creative Campus Voting Project, University of Michigan Museum of Art (UMMA) Location Ann Arbor, Michigan Industry Vertical Urban and Civic 86 SEGD21 | Merit Awards

LONG BEACH POLICE AND FIRE DEPARTMENT MEMORIAL Merit Award Design Firm Skidmore, Owings & Merrill LLP Client City of Long Beach Location Long Beach, California Industry Vertical Urban and Civic Merit Awards | SEGD21 87

UNITED SCULPTURE AT ALLIANZ FIELD Merit Award Design Firm Populous Client Minnesota United FC Location Minneapolis, Minnesota Industry Vertical Sports 88 SEGD21 | Merit Awards

Merit Awards | SEGD21 89

Honor Award Strategy/Research/ Planning

Port Authority Wayfinding Manual

PORT AUTHORITY WAYFINDING MANUAL Honor Award Design Firm Mijksenaar USA + W&CO Client Port Authority of New York and New Jersey Location New York and New Jersey Industry Vertical Transportation 92 SEGD21 | Honor Awards

Honor Awards | SEGD21 93

Honor & Merit Awards Wayfinding

447 Collins Aotea - Te Pokapū Aotea Centre Western Australian Museum Centennial College Downsview Campus Centre for Areospace and Aviation Chinese Academy of Sciences (Shenzhen) Incubation Headquarters Base COVID-19 Signage and Wayfinding Northern Beaches Hospital The Ian Potter Southbank Centre (Melbourne Conservatorium of Music)

447 COLLINS Honor Award Design Firm Studio Ongarato Client Cbus Property + ISPT Location Melbourne, Australia Industry Vertical Urban and Civic 96 SEGD21 | Honor Awards

Honor Awards | SEGD21 97

AOTEA - TE POKAPŪ AOTEA CENTRE Honor Award Design Firm Maynard Design Consultancy Client Regional Facilities Auckland Location Auckland, New Zealand Industry Vertical Urban and Civic 98 SEGD21 | Honor Awards

Honor Awards | SEGD21 99

WESTERN AUSTRALIAN MUSEUM Honor Award Design Firm Studio Ongarato Client Multiplex, Hassell+OMA Location Perth, Australia Industry Vertical Museums 100 SEGD21 | Honor Awards

Honor Awards | SEGD21 101

CENTENNIAL COLLEGE DOWNSVIEW CAMPUS CENTRE FOR AEROSPACE AND AVIATION Merit Award Design Firm MJMA Client Centennial College Location Toronto, Canada Industry Vertical Educational

102 SEGD21 | Merit Awards

CHINESE ACADEMY OF SCIENCES (SHENZHEN) INCUBATION HEADQUARTERS BASE Merit Award Design Firm SURE Design Client Chinese Academy of Sciences (Shenzhen) Incubation Headquarters Base Location Shenzhen, China Industry Vertical Workplace

Merit Awards | SEGD21 103

COVID-19 SIGNAGE AND WAYFINDING Merit Award Design Firm EF Education First Architecture & Design Studio Client EF Education First Location London, United Kingdom Industry Vertical Workplace 104 SEGD21 | Merit Awards

NORTHERN BEACHES HOSPITAL Merit Award Design Firm Urbanite Client Healthscope Location Sydney, Australia Industry Vertical Healthcare Merit Awards | SEGD21 105

Logan Memorial High School Monuments Architect/Designer: Visual Asylum Fabricator: MS Signs

National Museum of African American Music Interpretive Angled Panels Designer: Gallagher Associates Fabricator: 1220 Exhibits

San Antonio Zoo Parking Garage Animal Murals Architect/Designer: Alamo Architects Fabricator: Apex Sign Group

Long Beach Wayfinding Program Designer: Selbert Perkins Fabricator: Sign Age

Powder Coating Taken to the Next Level Direct Embed is a powder coating process that applies photo-realistic graphic, wood, and material patterns to dimensional and sculptural forms in multiple materials.

THE IAN POTTER SOUTHBANK CENTRE (MELBOURNE CONSERVATORIUM OF MUSIC) Honor Award Design Firm Diadem Client University of Melbourne Location Victoria, Australia Industry Vertical Educational 106 SEGD21 | Merit Awards

Powder Coating 2.0 is the result of years of experience applying the durable process to objects, architecture and placemaking. Let us assist you with realizing your design vision!

The support of SEGD’s Industry Partners and Sponsors has a tremendous impact on advancements in the field through industry education, publications and events.

Their involvement sustains the annual SEGD Global Design Awards and SEGD Achievement Awards programs, which recognize and promote the best in contemporary experiential graphic design.

Urban Sign is a national leader in architectural sign fabrication We partner with innovative clients and designers, building a reputation for excellence across a wide variety of sign, exhibition and place-making projects

In addition, this support allows the organization to produce and share first-class videos from conference and speaker sessions on SEGD.org and to generate a weekly e-newsletter that reaches nearly 49,500 designers, industry members, academics, clients and allied professionals each week—sharing the most up-to-date information on trends, educational events, initiatives and chapter activities.

For over 48 years, SEGD has existed to “Educate, Connect and Inspire” this global, multidisciplinary community and couldn’t be more thankful for the continued support from their Partners, Friends and Sponsors year after year. In the following pages, you’ll discover the firms, companies, products and services that support your design association’s programs, allowing SEGD to continue to improve the benefits we provide to you, the members.

Cira Center, Entro

Lit Brothers, Bluecadet

2021 Friends of SEGD

University of Pennsylvania

Spring Garden Station, Cloud Gehshan

UJA-Federation, Herter Design Urban Sign 527 E. Chestnut Ave. Vineland, NJ 08360

BronxCare

Upper Perkiomen, Entro 856.364.6720 seth@urbansigncompany.com www.urbansigncompany.com

Partners

Sponsors & Supporters 2021 Presenting Sponsors

2021 Platinum Industry Partners

2021 Gold Industry Partners

2021 Silver Industry Partners

2021 Program Sponsors archetype

NOVA Industrial Arts

bluemedia

Peregrine | OKB

Color-Ad, Inc. Signs & Exhibits

Poblocki Sign Company

CRĒO Industrial Arts

Quality Powder Coating (QPC)

Daktronics

Rainier Industries

DCL

SES Branded Environments

Designtex

SignAgent

Dimensional Innovations

Stark RFID

Direct Embed Powder Coated Graphics

TFN Architectural

drive21 Gelberg Signs

Tube Art Group Urban Sign Company

Harbinger Sign Image Mill Integrated Image iZone Imaging 2021 Bronze Industry Partners

Kubik Maltbie MAD Systems Matthews Paint NanoLumens neiman & company

110 SEGD19 | Friends & Partners

Sponsors & Supporters | SEGD19 111

Winner Index

BEST OF SHOW

SYLVIA HARRIS AWARD

DIGITAL EXPERIENCE CONTENT

DIGITAL EXPERIENCE CONTENT

EXHIBITION

22 FOUND IN TRANSLATION Interactive Experience Honor Award Design Firm Studio TheGreenEyl Client Google Location Tokyo, Japan Industry Vertical Exhibitions Design Team Richard The (creative direction, concept, visual design), Frédéric Eyl (concept), Andreas Schmelas (software designer), Marian Mentrup (sound designer), Pam Anantrungroj (spatial designer), Calen Chung (visual designer) Collaborators Google Creative Lab, Dominick Chen; Maco Film, Luftzug Photo Credits Taiyo Watanabe (photography) Project Date October 2020 Project Area 2,000 sq ft Juror Comment “I love how this very technical topic of machine translation was humanized and visualized. Using spoken sentences for the input of the visitors and output of the machines amplifies the human connection. The simple elegant motion graphics coupled with the spatial setup created an intimate experience despite the amount of media being used.”

30 SEAT AT THE TABLE Exhibition Honor Award Design Firm Dome Collective Client Drexel University, Institute for Women’s Health & Leadership, Vision 2020 Location Philadelphia, Pennsylvania Industry Vertical Exhibitions Design Team Katie Lee, Lynn Kiang (exhibition strategy, creative direction, design lead) Collaborators Art Guild, Inc. (fabricator), Lynn H. Yeakel (Director, Institute for Women’s Health & Leadership; Founder and President, Vision 2020), Melissa Clemmer, Page Talbott, Lenfest Center for Cultural Partnerships, Drexel University (curators/project managers), Joanne Murray (Vision 2020 Historian), Dan Basmajian, MakerB Studio (Soft Furnishings Design), This is our work (graphic design), Bad Idea Factory (software development) Photo Credits Jens Ohlsson, Dome Collective (photography); Les Munoz (videography), Dome Collective (video editor) Project Date March 2020 Project Area 6,000 sq ft Juror Comment “Ingenious use of vertical and lateral space to present 3D infographics about gender inequality 100 years after women got the right to vote in the US. A simple, elegant design solution that powerfully calls attention to a persistent social inequity.

This exhibit deftly harnesses the environmental characteristics of a public space to communicate on multiple levels: from balconies above and on the exhibit floor itself—all with basic materials. Brilliant!”

36 FDNY FIRE ZONE Honor Award Design Firm batwin + robin productions Client FDNY Foundation Location New York, New York Industry Vertical Educational Design Team batwin + robin productions (project design firm/photography), Linda Batwin O’Donovan (creative director), Adam Casini, Megan Gargagliano (senior producers), Joy Tomasko, (writer), Russell Steward, (senior editor), Mark Paul, (art director/ motion graphics artist), Sandy Pan, John Kuramoto (motion graphics artists), Tim Kovolenko, (production coordinator); Ashton Design (exhibit designer); Stephen Carmody Design (theater scenic designer); David Weiner Design (lighting designer); Andy Green, Duotone Audio Group (audio designer) Collaborators Cigar Box Studios (set fabricator), DUO Signage + Graphics (graphic fabrication and installation), O’Donovan Consulting (theater and set consultation), LB Architects (architect), Synapse Audio Visual Designs, RomeAntics, A/V Design (av hardware integration and installation), Hayden Production Services (theater lighting integration, equipment, and installation), Robert Derector Associates (engineering) Project Date October 2020 Project Area 2000 sq ft Juror Comment “I loved the theatrical aspect of it and appreciated its intent to educate and create awareness about FDNY.”

Juror Comment “I really appreciate the effect of a visual journey. The creation of digital content using data felt phenomenal as it had a sculptural aspect to it and the ability to immerse the visitors.”

44 COPENHAGEN: SUSTAINABLE BY DESIGN Honor Award Design Firm West Chester University Client West Chester University Location West Chester, Pennsylvania Industry Vertical Educational Design Team David Jones, Andrew DePompeo, Brie Moriarty, Abbie Gowan, Abbey Kostyal (brand designer and exhibition assembly), Karen Watkins (elevation designer and exhibition assembly), Carlea Stremme (demographics designer and exhibition assembly), Kelsey Mountford (video content for exhibit and exhibition assembly), Rebecca Lormeus (illustrator and exhibition assembly), Claire Wade (social media content and strategy and exhibition assembly), Emerson Hakes (social media content and strategy and exhibition assembly) Collaborators Dr. Bradley Flamm (Director, Office of Sustainability), Jen Bacon (Dean, The College of the Arts and Humanities), Heather F. Sharpe (Chair, Professor of Art History) Project Date October 2019 Juror Comment “A student project that resulted in an actual exhibition, which gave the students the kind of "real world" experience that is so rare and so valuable in student projects. The exhibit itself is bold, clean, and wellarticulated, aptly reflecting the exhibit's subject— Denmark’s commitment to sustainable design—which the students experienced on their trip to Copenhagen.”

114 SEGD21 | Winner Index

38 BENDIGO ART GALLERY + JOSH MUIR: WHAT’S ON YOUR MIND? Merit Award Design Firm Art Processors Client Bendigo Art Gallery Location Victoria, Australia Industry Exhibitions Design Team Becky Sui

Zhen Freeman (producer), Dan Parkinson, Mitch McCaffrey (ar developers), Sebastian Beswick, (technical support) Collaborators Josh Muir (artist), Isobel Knowles (animation & photography), Shonae Hobson (curator) Photo Credits Kimberly Canales-Ascui, Elliotte Frankie, Bendigo Art Gallery (photography) Project Area 1658 sq ft Project Date November 2019 Juror Comment “The most innovative aspect of this installation is how it brings another dimension with AR as a layer to give an experience beyond the art and enhance the storytelling.”

39 KING OF DINOSAURS Merit Award Design Firm Natural History Museum of Denmark Client Natural History Museum of Denmark Location Copenhagen, Denmark Industry Exhibitions Design Team Anders Drud Jordan (lead on digital concept and content), Alex Fairhead (lead on exhibition concept), Marie Hølund (exhibition design), Frederik Wolff (creative concept producer), Bent Lindow (palaeontologist and scientific consultant), Juliette Fritsch (deputy director of visitor experience) Collaborators Dark Matters (digital concept and animation), Rasmus Zwicki (soundscape composer), Kasper Stouenborg, Stouenborg Aps (av specialist and programming) Photo Credits Frederik Wolff, Anders Drud Jordan, Natural History Museum of Denmark (photography), Natural History Museum of Denmark (videography) Project Area 1658 sq ft Project Date November 2019

46 YAMAL: WARMTH OF THE ARCTIC Honor Award Design Firm Lorem Ipsum Corp.

Client Department of Culture of YANAO Region

Location Salekhard, Russia Industry Vertical Exhibitions Design Team Abigail Honor, Yan Vizinberg (creative director), Chris Cooper (head of post-production), Evgeniy Kazachkov (content director), Stepan Panov (scriptwriter), Ivan Korneev (researcher), Sergei Polovnikov (concept artist), Dasha Khandzhi (visual designer), Betta Bereslavskaya (architect), Pavel Erko (head graphic designer), Aleksandr Nigmatulin (technical manager), Elisey Rodionov (technical director), Evgeny Eliseev (project director), Ekaterina Shcherbakova, Kamila Akbulatova (project manager), Masha Pyshkina (head producer), Donsha Jones (post-production producer), Bruce Chilton, Maks Zhura (editor), Anton Urkin (3D animation), Gevorg Manukyan (software developer) Collaborators Arkhitektsiya (fabrication), Master Sound (installation, integration), The Shemanovsky Museum Exhibition Complex (exhibition location; curators provided consultation on specific content details) Photo Credits Dmitry Chebanenko (photography), Lorem Ipsum Corp. (videography) Project Date December 2020 Project Area 4,413 sq ft Juror Comment “I think it was a brave choice to use the challenging and unique shapes of snow globes to portray the content. It elevated the diverse topics by turning them into individual miniature installations which showed great attention to detail."

48 2019 BI-CITY BIENNALE OF URBANISM/ ARCHITECTURE (UABB) GUANGMING SUB-VENUE - GUANGMING INTERCONNECTED FUTURE Merit Award Design Firm SURE Design

Client UABB Location Shenzhen, China Industry Vertical Urban and Civic Design Team Zhang Shuo (creative director), Wang Xiaoyang (design director), Wang Xiaoyang, Hu Yiling, Li Shuang (designers) Collaborators Yin Yujun (curator), atelier alternative architecture (architectural\ exhibition design), Zhang Chao (space photography), Lai Laien, Du Minliang (material photography) Photo Credits Zhang Chao (photography) Project Date December 2019 Project Area 32,292 sq ft Juror Comment “I appreciate how these fun and colorful graphics turn this dreary nondescript architecture into something memorable.”

49 AMERICANS Merit Award Design Firm Studio Joseph Client National Museum of the American Indian Location Washington, DC Industry Vertical Exhibitions Design Team Wendy Evans Joseph (principal), Monica Coghlan (director of design), Jose Luis Vidalon (senior project manager) Collaborators Capitol Museum Services (fabrication/graphics), Duggal (fabrication), Bluecadet (media design for decoder), NR2154 (graphic design), Anita Jorgensen Lighting Design (lighting design), Hage Engineering (structural engineering), James Posey Associates (electrical engineering), Re:Vision Architecture (LEED commissioning), Lee Haase (cost estimator), Belt Built (architectural contractor) Photo Credits Thomas Loof (photography) Project Date January 2018 Project Area 9,200 sq ft Juror Comment “This exhibit is striking because it directly engages Winner Index | SEGD21 115

EXHIBITION

the visitor to reconsider certain narratives that are so deeply ingrained into American culture. The tone and approach feels fresh and invigorates this Smithsonian exhibit.”

50 BLOODSUCKERS: LEGENDS TO LEECHES Merit Award Design Firm Royal Ontario Museum Client Royal Ontario Museum Location Toronto, Canada Industry Vertical Museums Design Team Royal Ontario Museum Photo Credits Royal Ontario Museum Project Area 11,000 sq ft Project Date November 2019 Juror Comment “This potentially difficult topic was translated into a fun exhibition rooted in science with easy to understand engaging and immersive spaces.”

51 HYDE PARK BARRACKS MUSEUM Merit Award Design Firm Local Projects Client Sydney Living Museums Location Sydney, Australia Industry Vertical Exhibitions Design Team Local Projects Photo Credits Local Projects (photography/videography) Project Area 20,000 sq ft Project Date March 2020 Project Budget $18 Million AUD Juror Comment “I liked how they used live audio instead of lots of text to create an immersive emotional and intimate experience. It enabled visitors to engage more closely with the story and allowed the designers to focus on strong spatial imagery.”

52 LAVAZZA CASA 1895 Merit Award Design Firm Ralph Appelbaum Associates Client Lavazza Coffee 116 SEGD21 | Winner Index

INTERACTIVE EXPERIENCE

Location Settimo Torinese, Italy Industry Vertical Workplace Design Team Phillip Tefft (project director), Mirko Cerami (project leader), Tracey Taylor (content developer), Mat Mason (director of graphics), Mina Demiren (graphic designer), Charlotte Stevens (content developer), Alice Barsottini (3D designer) Collaborators Paolo Uboldi Architects (architects), Binario (audio-visual integration), Karmachina (interactive media), Strosselli (lighting) Photo Credits Andrea Guermani, Filippo Marta (photography) Project Area 6,458 sq ft Project Date October 2020 Project Budget €600,000 Euros Juror Comment “The dramatic scenography of this experience won us over.

The digital components were beautifully integrated into the exhibition.”

53 REFLECTIONS ON GRIEF AND CHILD LOSS Merit Award Design Firm Howard+Revis Design Client President Lincoln's Cottage Location Washington, DC Industry Vertical Exhibitions Design Team Jeff Howard (senior design director), Elizabeth Eubank (senior exhibit developer, writer), Nina Reck (creative director, senior graphic designer), Lori Choi (senior exhibit designer) Collaborators Kearney & Associates (exhibit fabrication), CSI Printing & Graphics (graphic production) Photo Credits Chris Ferenzi Photography, President Lincoln's Cottage (photography) Project Area 260 sq ft Project Date December 2020 Project Budget $67,859 USD Juror Comment

"For such a difficult topic this team designed such a beautifully quiet experience needed for those in this space.”

54 TRAJAN MARKET MUSEUM EXHIBIT DESIGN Merit Award Design Firm Iowa State University Client Trajan Market Museum Location Rome, Italy Industry Vertical Museums Design Team Noor Gettan, Paige Robinson (graphic design), Nicole Ruzbasan, Sam Burris (interior design) Collaborators Andrea Quam (instructor, graphic designer), Mike Ford (instructor, interior designer), Pete Evans (instructor, industrial designer/architect), Simone Bove, Silvia Aloisio (Rome, Italy; instructor, architect) Project Area 26,860 sq ft Project Date March 2021 Juror Comment “This student project understood that place matters. The beautiful architecture was not hidden but celebrated. I liked how the colorful interventions enhanced both the space and the artifacts.”

55 U.S. OLYMPIC AND PARALYMPIC MUSEUM Merit Award Design Firm Gallagher & Associates Client U.S. Olympic & Paralympic Museum Location Colorado Springs, Colorado Industry Vertical Museums Design Team Gallagher & Associates Collaborators CREO Industrial Arts (exhibit fabrication), Diller Scofidio + Renfro (architect), Anderson Mason Dale Architects (architect of record), Gallagher Museum Services (owner’s representation, operations management), Barrie Projects (feasibility study consultant, content &

artifact acquisition), CentreScreen, Kiss the Frog (media & interactive development), Available Light (lighting design), Institute for Human Centered Design (accessibility consultant), RGLA (retail & cafe design) Photo Credits Nic Lehoux (photography), Sebastian Fidler (videography) Project Area 60,000 sq ft Project Date July 2020 Juror Comment “Universal accessibility of all the interactive experiences are wonderful accomplishments in this exhibition.”

56 Y-COMIC-X? (100 YEARS OF CHINESE CARTOON EXHIBITION) Merit Award Design Firm SURE Design Client Design Society Location Shenzhen, China Industry Vertical Museums Design Team Zhang Shuo (design director), Fu Shixin, Zhang Lai, Wang Liuyin, Du Minliang, Hu Yiling, Wang Xiaoyang, Zhao Jiongsen, Zou Jingyu (designers), Chen Xuecong (design internship) Photo Credits ACF, Design Society (photography) Project Area 21,528 sq ft Project Date August 2019 Juror Comment “The all white exhibition hall was a jaw dropper. The use and scale of the white neon was a visually arresting way to interpret the graphic shapes and typography of cartoons and comics in a physical environment.”

60 ARCTIC ADVENTURE: EXPLORING WITH TECHNOLOGY, AT THE MUSEUM OF SCIENCE, BOSTON Honor Award Design Firm Moment Factory Client The Museum of Science, Boston Location Boston, Massachusetts Industry Vertical Museums Design Team Museum of Science, Boston, Moment Factory Collaborators Adirondack Studios (scenographic decor fabrication & installation) Photo Credits Moment Factory (photography) Project Area 3,700 sq ft Project Date December 2020 Juror Comment “Often we separate media from its environment. This project did such a wonderful job of integrating the media into the space and making it feel like a natural and organic experience.”

62 UNITED STATES OLYMPIC AND PARALYMPIC MUSEUM Honor Award Design Firm CREO Industrial Arts, Centre Screen Client United States Olympic & Paralympic Museum Location Colorado Springs, Colorado Industry Vertical Museums Design Team Gallagher & Associates, Carl Rhodes (design director); CREO Industrial Arts, Al Salm (project director), Mary Olson (project manager), Jon Garcia (fabrication design manager); Centre Screen, Hayley Walsh, Lisa O'Neill (project director), Dan Cooper (head of interactive), Joel Hepworth (creative - graphics & motion designer) Collaborators CREO Industrial Arts, Al Salm (project director), Mary

Olson (project manager), Jon Garcia (fabrication design manager), Warner Scheyer (software engineer / interactives specialist), Declan Fox (interactives engineer); Gallagher & Associates, Carl Rhodes (design director); Gallagher Museum Services, John Christie (owner’s representation, operations management); CREO Industrial Arts (exhibit fabrication); Barrie Projects, Kathy Barrie, Dennis Barrie (museum, feasibility study consultant, content & artifact acquisition); Centre Screen (audio visual & interactive design and production); Kiss the Frog, Remco Molenaar, (interactive development project manager), Ramon van Bezouw, Barry van Dam (interactive software developer); BBi Engineering, Jim Sallee, (hardware consultant & integrator); Stark RFID, Charlie Little (RFID consultant & integrator); Institute for Human Centered Design, Janice Majewski, Anoopa Sundararajan (inclusive design & accessibility consultant); Diller Scofidio + Renfro (architect), Anderson Mason Dale Architects (architect of record), Available Light (lighting design), RGLA (retail & cafe design) Photo Credits CREO Industrial Arts & Nic Lehoux (photography); Gallagher & Associates, CREO Industrial Arts, Centre Screen (videography) Project Area 65,750 sq ft Project Date July 2020 Juror Comment “This museum takes inclusive design to the next level — actually to the level it belongs.

It will hopefully be an example for future museums."

64 CLIMATE CONVERTER Merit Award Design Firm DOTDOT Client Museum of New Zealand Te Papa Tongarewa Location

Wellington, New Zealand Industry Vertical Museums Design Team Chris White (creative director), Jacques Foottit (technical director), Kate Stevenson (creative producer), Chris Andersen (art director), Cornelius Blank (graphic design director) Collaborators Alex Christensen (plinth fabricator), Clayton McGregor (structure fabricator); Te Papa, Frith Williams (head of experience design and content), Jen Craddock (exhibition experience developer), Dr. Leon Perrie (botany curator), Ralph Upton, Bas van Druten (experience designers) Photo Credits Museum of New Zealand Te Papa Tongarewa (photography), DOTDOT (video) Project Area 369 sq ft (floor space), 931 sq ft (projection area) Project Date May 2019 Juror Comment “I love the idea of a fully projection-mapped interactive room that becomes a space where people (and especially kids) can learn about climate change together.

The motivation around the project—how to help people feel empowered to make a difference—and its execution—origami-like landscapes with so much to learn and discover—are both incredibly powerful.”

Hsieh, Angoo Chen ,YiChin Ryu (visual design), Wei-Hsiang Hsieh, Mei-Hsin Fan (motion design); HsinChih Wang (mechanical engineering), Chi-Tsung Chen, Shu-Wei Li (hardware integration), David Y.M. Liu, Tony C.L. Tsai, Bungawaty Kosasih (space planning and on-site construction) Collaborators Shu-Chang Kung (architect), Kuang-Min Chang (art consultant) Photo Credits Cogitoimage International Co., Ltd, 23Design (photography), 23Design (video) Project Area 4,580 sq ft Project Date January 2020 Juror Comment “I thought ENERGYM looked really fun. The interactives were smart, engaging, and well executed, so that visitors could embody the principles being taught and understand them not just intellectually, but also through their physical experience.”

65 ENERGYM Merit Award Design Firm 23Design, Cogitoimage International Co., Ltd. Client Taiwan Power Company Location Taipei, Taiwan Industry Vertical Exhibitions Design Team Chiao-Chun Su (creative director), Chien-Fang Yeh (project manager), WenYung Chiu, Yi-Shiuan He, Po-Yuan Huang, IF Plus (programmer), Wei-Hsiang Winner Index | SEGD21 117

PLACEMAKING & IDENTITY

70 DIALOGUE WITH YOU AND ME Honor Award Design Firm YAKi Design Client Tangzhen Primary School Location Shanghai, China Industry Vertical Educational Design Team Zhang Yaqi (principal in charge, project manager, design director), Zhang Chi (designer, photography); Liu Bin (architect & counselor) Collaborators Shanghai Juyuhuang Design Co., Ltd., Shanghai Feitian Building Decoration Co., Ltd. Photo Credits Zhang Chi & Zhang Yaqi (photography) Project Area 105,000 sq ft Project Date August 2020 Juror Comment “This project was just a joy to see. The simple use of color and shape here was seamless and feels like a place any kid (and adult) would enjoy.”

72 CONNECTING FLIGHT: CREATING A HUB FOR THE ALASKA AIRLINES CREW Merit Award Design Firm NBBJ Client Alaska Airlines Location Seatac, Washington Industry Vertical Workplace Design Team Eric Levine (partner in charge), Olin Nespor (design lead), Katie Kratzer-Smith, Norman Ai, Celeste Robinette (designers), Brooke Shary (project manager) Collaborators TubeArt Group, CREO Industrial Arts Photo Credits Benjamin Benschneider, Sean Airhart (photograph), Ryne Hill (videography) Project Area 135,000 sq ft Project Date April 2020 Juror Comment “The project seems to bring the place to life with the airline's story with their landmark graphics. The most exciting moment for me was to see the graphics on the columns denoting their core values.”

118 SEGD21 | Winner Index

PUBLIC INSTALLATION

73 SF - MARIN FOOD BANK, MARIN WELCOME CENTER Merit Award Design Firm Skidmore, Owings & Merrill LLP Client SF- Marin Food Bank Location San Rafael, California Industry Vertical Exhibitions Design Team Kacey Bills, Danielle Burton, Michael Duncan, Lonny Israel, Dan Maxfiel, Nour Mourad, Brad Thomas, Francke Wurzelbacher Collaborators One Hat One Hand (fabricator) Photo Credits Bruce Damonte, SF-Marin Food Bank, Skidmore, Owings & Merrill LLP (photography) Project Area 38,000 sq ft Project Date April 2020 Juror Comment “In this time of need, it’s so inspiring to see design come to the rescue. This simple, but effective program aims to add dignity, clarity, and joy to the difficulties people face seeking food in our present crisis. The design authentically recognizes the warehouse environment, and the need for efficiency and fundraising.”

74 SIRIUS Merit Award Design Firm Diadem Client Mirvac Location Queensland, Australia Industry Vertical Retail Design Team Adrian Vecino (wayfinding strategy), Brett Gosbell (concept design), Jack Normoyle (design development and documentation), Danielle Churton (design management), Jeff Barker (project manager) Collaborators Touch Signs (fabrication) Photo Credits Rix Ryan Photography, Jeff Barker (photography), Brett Gosbell (renderings) Project Area 4305 sq ft Project Date June 2018 Juror Comment “An alternative to

conventional signage, this project is a joyful iconic landmark that uses three-dimensional faceted abstraction and bold color to communicate its message and to create a sense of place.”

75 THE GLASS LAB Merit Award Design Firm Tryba Architects Client ScanlanKemperBard Location Portland, Oregon Industry Vertical Workplace Design Team: Josh Gluck, Tommy Matthews (environmental graphic designers) Collaborators Tube Art Group (signage fabrication and installation), Security Signs (exterior super graphic), Parts & Pieces, Inc. (wood wall with integrated logo), Aden Catalani (created stairwell artwork/graphics) Photo Credits Josh Partee, Tryba Architects (photography) Project Area 46,000 sq ft Project Date November 2019 Juror Comment “This project works at a variety of scales and from a number of vantage points.

It makes us curious.

It makes us smile.”

76 WILLOWBROOK/ ROSA PARKS STATION IMPROVEMENTS Merit Award Design Firms Metro Arts + Design, SKA Design Client LA Metro Location Los Angeles, California Industry Vertical Transportation Design Team Metro Arts + Design Team, Jorge Pardo, Lance Glover, Holly Hampton, Katherine Kwan, Kimberly Bueno, Krzysztof Sadlej (project management), Sharleen McLaughlin, Caroline Mallari, Raymond Dang, James Wong, Margaret Lee, Tom Kracauer, Elizabeth Medvedovsky

(design); SKA Design Team, Joseph Stoddard (project management), Jenna Goodman, Rameen Khan (design) Collaborators CA Signs (fabricator), RNL (architect), AHBE Landscape (landscape architect), SKA Design (egd) Photo Credits LA Metro (photography), RNL/LA Metro (rendering) Project Area 300,000 sq ft Project Date November 2020 Juror Comment “Transportation signage truly serves the public good, but transportation graphics are never easy and don’t allow for much in the way of creativity. Kudos to the LA Metro Design Team for developing bold design solutions within the myriad constraints of transportation signage, and may their efforts help open the door for other transportation EGDers to innovate just a little more in the future.”

82 HERE TOGETHER, WE ARE HOME Honor Award Design Firm Futago in collaboration with Karen Larsen Client One Community Together Location Tasmania, Australia Industry Vertical Urban and Civic Design Team Futago Collaborators Karen Larsen Photo Credits Samuel Shelley (photography), Matt Scott, MTS Films (videography) Project Area 420 sq ft Project Date December 2019 Project Budget $50,000 USD Juror Comment “This project provides a beautiful symbolism of community engagement and collaboration, all weaved with the design element that beautifully captures the place's essence with the welcoming artwork.”

84 THE WRITING ON THE WALL Honor Award Design Firm Manuel Miranda Practice Client Hank Willis Thomas, Dr. Baz Dreisinger, and Incarceration Nations Network Location New York, New York Industry Vertical Exhibitions Design Team Manuel Miranda (lead designer), Fred Pirlot (designer) Collaborators Chemistry Creative (fabricator), Mass Design Group (architecture and graphics), Openbox (collaborator) Photo Credits Cameron Blaylock (photography) Project Area 600 sq ft Project Date October 2020 Juror Comment “The simplicity of this project is what makes it so powerful. The handwritten letters reveal the humanity

STRATEGY/RESEARCH/ PLANNING of incarcerated individuals and force us to imagine the interior stories and lives of those behind bars.”

86 ANN ARBOR CITY CLERK'S SATELLITE OFFICE @ UMMA Merit Award Design Firm Hannah Smotrich, Stephanie Rowden, Creative Campus Voting Project Client Ann Arbor City Clerk, Creative Campus Voting Project, University of Michigan Museum of Art (UMMA) Location Ann Arbor, Michigan Industry Vertical Urban and Civic Design Team Hannah Smotrich, Stephanie Rowden (design/ production/installation supervision), Briannon Cierpilowski (UMMA project lead) Collaborators ExpresSign Design, Ann Arbor (produced and installed vinyl), “Witness Lab”

by Courtney McClellan (previous exhibition that provided tables, chairs and wall mounted light boxes) Photo Credits Eric Bronson, Michigan Photography, Mark Gjukich (photography), Sky Christoph (videography and music) Project Area 900 sq ft Project Date September 2020 Juror Comment “A remarkable initiative designed for first-time voters! I love how the use of thoughtful design transforms an unfamiliar experience into an easy and welcoming one.”

87 LONG BEACH POLICE AND FIRE DEPARTMENT MEMORIAL Merit Award Design Firm Skidmore, Owings & Merrill LLP Client City of Long Beach Location Long Beach, California

Industry Vertical Urban and Civic Design Team Kacey Bills, Nathan Bluestone, Paul Danna, Lonny Israel, Dan Maxfield, Nour Mourad, Jose Palacios, Brad Thomas, Jennifer Williams, Jed Zimmerman Collaborators Penwal Industries (fabricator) Photo Credits Andreas Yanikian, Skidmore, Owings & Merrill LLP, Africa Studio (photography) Project Date February 2020 Juror Comment “The memorial's vision and modern structure so beautifully pay homage to the fallen officers. I loved how the design elements together are orchestrated in a meaningful way.”

88 UNITED SCULPTURE AT ALLIANZ FIELD Merit Award Design Firm Populous Client Minnesota United FC Location Minneapolis, Minnesota Industry Vertical Sports Design Team Jemma Radick (lead experiential designer), Sara Garrison (graphic layout / typography), Leo Mangimelli (detailing / engineering), Kobi Bradley, Justin Cox (site design) Collaborators Jones Sign Company (fabricator), ME Engineers (lighting), Mortenson Construction Photo Credits Tiffany Daniels, Minnesota United FC, Jemma Radick (photography) Project Area 346,000 sq ft Project Date April 2019 Juror Comment “This sculpture marries a strong message to great design. The overly large sculptural typography works well together with the smaller depictions of the names turning this into a simple but beautiful statement.”

92 PORT AUTHORITY WAYFINDING MANUAL Honor Award Design Firm Mijksenaar USA + W&CO Client Port Authority of New York and New Jersey Location New York and New Jersey Industry Vertical Transportation Design Team Mijksenaar, Herbert Seevinck (principal in charge), Fenne Roefs, (creative director), Nicole Kwan Leighton, (project lead), Sietse Wiersma, (project manager), Fred Inklaar, Meijer Mijksenaar, Cesar Sanchez, Jasper Goossensen, Carla Ramírez Sosa, Lara Pérez-Porro, Zachary Kaan (designer); W&CO, Vijay Mathews (project lead & designer), David Jalbert-Gagnier (creative director & designer), Chris Aeyung (developer) Collaborators Mott MacDonald, Grimshaw (leading development of JFK International Airport Master Plan), Monotype (type designer) Photo Credits Mijksenaar + W&CO (photography, videography) Project Area 7 million sq ft Project Date July 2020 Juror Comment “I really appreciate how such a challenging project was planned, researched, and structured. I loved how the key areas of opportunities were defined in a simple and easy to understand manner by treating every design element to fit in a flexible design system.”

Winner Index | SEGD21 119

WAYFINDING

96 447 COLLINS Honor Award Design Firm Studio Ongarato Client Cbus Property + ISPT Location Melbourne, Australia Industry Vertical Urban and Civic Design Team Fabio Ongarato (creative direction), Sarah Cope (project management), Ben Kluger (design direction/ strategy/design), Mami Sugano (strategy/design) Collaborators Woods Bagot, SHoP Architects (architecture), Oculus (landscape) Photo Credits Peter Bennetts (photography) Project Area 64,583 sq ft Project Date November 2020 Juror Comment “I appreciate the innovativeness in the dimensionalized numbers that look like a further extension of the architectural details using the form and careful selection of material.”

98 AOTEA - TE POKAPŪ AOTEA CENTRE Honor Award Design Firm Maynard Design Consultancy Client Regional Facilities Auckland Location Auckland, New Zealand Industry Vertical Urban and Civic Design Team Guy Hohmann (design director), Finn Butler, Kate Pleban, Eden Short, Michael Gibb (team members) Collaborators MAG Assembly (manufacturers), Programmed (sign suppliers), Stephenson & Turner (architects), Blind Low Vision NZ (access consultants) Photo Credits David St George (photography) Project Area 516,668 sq ft Project Date November 2019 Project Budget 120 SEGD21 | Winner Index

WAYFINDING

$66 million NZD Juror Comment “Beautifully detailed with the glimpse of wood at the sides. Graphics are well-proportioned and accessible.”

100 WESTERN AUSTRALIAN MUSEUM Honor Award Design Firms Studio Ongarato Client Multiplex, Hassell+OMA Location Perth, Australia Industry Vertical Museums Design Team Fabio Ongarato (creative direction), Sarah Cope (project management/ strategy), Ben Kluger (design direction/ strategy/design), Jordan Rowe (strategy/design/ typography), Josh Aucutt (design) Collaborators Hassell+OMA (architecture) Photo Credits Peter Bennetts (photography) Project Area 64,583 sq ft Project Date November 2020 Juror Comment “This wayfinding system is very well integrated into the architecture while at the same time maintaining a strong design language.”

102 CENTENNIAL COLLEGE DOWNSVIEW CAMPUS CENTRE FOR AEROSPACE AND AVIATION Merit Award Design Firms MJMA Client Centennial College Location Toronto, Canada Industry Vertical Educational Design Team Robert Allen (partner-incharge), Timothy Belanger (graphic design partner), Sean Solowski (project designer), Chris Burbidge (project manager), Kristin Beites (project architect), Agnes Yuen (design team), Blackwell (structural engineering) Collaborators Acumen Visual Group (signage and

wayfinding), PCL Graphics Ltd. (environmental graphics / murals), Stantec (associated building architects), Crossey Engineering (mechanical engineering, electrical engineering, AV, IT/ communications, security, energy modeling), ERA Architects (heritage consultant), Hanscomb (cost consultant), Aercoustics Engineering (acoustics) Photo Credits Doublespace Photography, Scott Norsworthy (photography) Project Area 140,000 sq ft Project Date November 2018 Juror Comment “The bold use of a limited color palette and the runway visual motif give this gigantic space an identity and human scale. I appreciate the integration of moments of storytelling and education. I hope that additional consideration will be given to making the signage system more accessible going forward, for example, through the incorporation of braille.”

103 CHINESE ACADEMY OF SCIENCES(SHENZHEN) INCUBATION HEADQUARTERS BASE Merit Award Design Firms SURE Design Client Chinese Academy of Sciences (Shenzhen) Incubation Headquarters Base Location Shenzhen, China Industry Vertical Workplace Design Team Zhang Shuo (creative director), Wang Xiaoyang (design director), Wang Xiaoyang, Zhao Jiongzhan, Zou Jingyu, Li Shuang, Liu Yuqing (designers) Zhong Xiaoli (design internship) Collaborators ingame office (architectural design) Photo Credits Hu Kangyu (photography) Project Area 129,167 sq ft Project Date May 2020 Juror Comment “The interesting play with

the form of the number to create the wayfinding element has an innovative approach. I loved how the dimensionalized form becomes a beacon of light and direction.”

104 COVID-19 SIGNAGE AND WAYFINDING Merit Award Design Firms EF Education First Architecture & Design Studio Client EF Education First Location London, United Kingdom Industry Vertical Workplace Design Team Fiona Kennedy (creative director), Jenny Kutnow (lead environmental designer), Sebastian Avendano (lead architect), Charlotte Birrell (designer), Carolina Carter-Johnson, Francesca Resenterra (project manager) Collaborators Mödel (signage printing and fabrication), MX Display (signage printing and fabrication), Castle Woodwork Limited (stanchion production) Photo Credits Michael Franke (photography) Project Area 53,000 sq ft Project Date March 2020 Juror Comment “Social distancing does not have to change the atmosphere of the spaces we work in if signs are as well integrated as these.

The color palette and shapes turn the requested behavior into a natural way of navigating the space.”

105 NORTHERN BEACHES HOSPITAL Merit Award Design Firms Urbanite Client Healthscope Location Sydney, Australia Industry Vertical Healthcare Design Team Carlo Giannasca (design director), Adam Longo (design manager & strategy), Muriel Ricafrente, Henry Ellis-Paul (senior designer), Sophia

Noh, Yvonne Tong (designer) Collaborators Central Signs (signage manufacturing and installation), Scaffad (large atrium artwork graphic manufacturing and installation) Photo Credits Toby Peet (photography) Project Date October 2018 Juror Comment “A very comprehensive system and brilliant use of color coding for different levels using the murals give the project a memorable human touch.”

106 THE IAN POTTER SOUTHBANK CENTRE (MELBOURNE CONSERVATORIUM OF MUSIC) Merit Award Design Firms Diadem Client University of Melbourne Location Victoria, Australia Industry Vertical Educational Design Team Adrian Vecino (design, wayfinding strategy), Mark Janetzki (creative direction), Jack Normoyle, Todd Dawson (design development), Danielle Churton (design management), Paul Sparks (technical direction) Photo Credits Trevor Mein (photography) Project Date March 2019 Juror Comment “A simple, elegant, and distinctive typographic system is deployed at an impressive scale, with appropriate material and color variation to suit different parts of the building, without losing a sense of visual identity.

I hope that additional consideration will be given to making the signage system more accessible going forward: for example, through a consideration of heights, contrast, and scale; and the incorporation of braille.”

Awards Annual | SEGD21 121

SEGD Board of Directors President Anna Crider, Entro Vice President Kathy Fry, Mayer/Reed Treasurer Mike McCarthy, DCL Steve Bayer, Daktronics Aki Carpenter, Ralph Appelbaum Associates Kris Helmick (Chapter Liaison), CallisonRTKL Lucy Holmes, Holmes Studio Christina Lyons, (Education Liaison), FIT Despina Macris, Dotdash Bryan Meszaros (Past President), OpenEye Global Dayton Schroeter, SmithGroup David Siegel, Designtex Annelle Stotz Traci Sym, plus & greater than SEGD Chapter Chairs Atlanta Austin Beijing Boston Brisbane Charlotte Chicago Cincinnati Cleveland Denver Dallas Edinburgh Houston Kansas City Los Angeles London Melbourne Minneapolis Nashville New York Omaha Orange County Orlando Paris Philadelphia Phoenix Portland Raleigh Richmond Riga St. Louis San Diego San Francisco Salt Lake City Seattle Seoul Shanghai Singapore Sydney Washington D.C. Wellington Vancouver Toronto

Steve Dubberly, Chad McLeroy, Pavani Yalla Robin Anderson, Frauke Bartels Jingjing Li, Chris Yang Gao Jessica Grant, Kayte Muse, Samuel Pease Jack Bryce Santiago Crespo, Regina Czerr, Kelly Kleinfelter Joe Lawton, Anna Nelson, Jessica Schultz Lisa Bamach, Blake Kishler Natalie Maitland, David Middleton Amanda Eggleston, Amanda Hurley, Zach Kotel Austin Frith Lucy Richards Melissa Schmitz, Blake Rogers Jemma Radick, Adam Wells Mo Khalfan, Simon Majarian Simon Borg, Heath Pedrola Soren Luckins Gretta Fry, Gary Stemler, Kenan Hanhan Laura McCoy, Jeff Peden Joshua Gallagher, Jessica Schrader, Tristan Valencia Nick Zuniga Joshua Huckleberry, Steve Hutchison Karen Block, Karla Carman, Dan Moalli Brandon Walt Linzi Eggers, Sara Pasch, Amy Rees, Hannah Olin Amanda Burstein, Elisabeth Populo Margaret Drew, Anthony Morrison Elizabeth Griswold, Allison Harris, Emma Wallace Brittney Butler, TJ Daly Dagnija Balode, Inguna Elere, Holgers Elers Russell Dow Stephanie Lessmann, Chris McCampbell Leah Ferguson, Alan Kriegel, Regan Mahoney Michael Gallagher, Holly Nichols, Barton Strawn, Darlene van Uden Shayla Hufana, Cheryl Huffman, Peter Muller, Christina Sakura, Elizabeth Skolmen Jangwon Ahn Wu Duan Yann Follain, Olha Romaniuk Nick Bannikoff, Carlo Giannasca Liza Rao, Carrie Bruns Jo Bailey, Nick Kapica Katie Davis-Sayles, Susan Mavor, Daniela Pilossof Nima Gopalakrishnan, Monika Meyer

122 SEGD21 | Awards Annual

Awards Annual | SEGD21 123

124 SEGD21 | Awards Annual