Gulfood 2018

I SSN:21 4871 46

201 8/ 1

FOOD

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FROM THEEDI TOR T U R K I S HT R A DEMA GA Z I NE MI DDL EE A S T I S S U E2 0 1 8 / 1

Wear ever yhappyt omeetourr eader sonc eagai ni na Gul f oodf ai r .

Fi r stofal l , It hankMs. SumayyahRahi mf or hel pi ngourmagaz i nej oi nt hi sbeaut i f ul f ami l yandappeari n t hi sf ai rever yyear .

Her e, ourmagaz i ne’ sai mi st oi nt r oduc eourex por t i ng c ompani esmaki ngpr oduc t i oni nT ur keyandt ohel pour r eader sest abl i shc onnec t i onsi nourc ount r y.

Wesi nc er el y hopet hatourr eader s, t hankst ot hi smagaz i ne, wi l l findnew par t ner sandbusi nessc ont ac t sf r om T ur key.

Wi t hi nt he magaz i ne, youwi l l findi nf or mat i onaboutf oodassoc i at i ons ac t i vei nT ur key, i nt r oduc t i onsoff ood, pac kageandmac hi ne ur key, 201 5ex por tr epor t sof f ai r st obeor gani z edi n201 6i nT T ur key, andi nt r oduc t or yi nf or mat i onaboutourbeaut i f ul c ount r yT ur keyandi t suni quet ast es.

Ourr eader sc anf ol l ow usonourwebsi t ewww. t ur ki sht r ade. c om. t randal sot hr ough ournex ti ssuesi nc l udi ngNewYor kFanc yFoodSummer , SI ALPar i s, SI ALShanghai , Dj az agr oAl ger i aandGul f ood Manuf ac t ur i ng;oryouc angeti nc ont ac twi t husandor der t hesei ssuest ot hei raddr esses.

Al so, wewi l l begl adt owel c omeyouatourST AND: CCZ1 06 i nHALL: CON1i fyouwoul dl i ket ot akeal ookatour magaz i neT ur ki shBaz aaronwhi c hmanuf ac t ur er sf r om al l overt hewor l dgi veadver t i sement sandwhi c hi sdi st r i but ed t oi mpor t i ngc ompani esac t i vei nT ur keymar ket , l oc al gr oc er y st or ec hai nsandf oodf ai r sor gani z edi nT ur key.

Ihopet hatyou, ourr eader s, wi l l enj oyr eadi ngourmagaz i ne andfindourmagaz i nehel pf ul f orfindi ngnewbusi ness par t ner sf r om ourc ount r y.

I SSN: 2 1 487 1 46 DA T E : 1 7F E BRUA RY20 1 8

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Aspa r tofourongoi ngc ommi t me nt t ohe l pyouge tt hemos toutofyour e ve nt ,wea r epl e a s e dt oi nc l udeyour s howde t a i l s ,a tnoc os t ,onour onl i nec a l e nda ra tdwt c . c om.Oneof t hec or por a t ewe bs i t e ’ smos tpopul a r s e c t i ons ,wi t honl i net r a f f i c e xc e e di ng300, 000pa gevi e ws dur i ngpe a ks e a s on,t hi si sahi ghl y e f f e c t i vea ndc ompl i me nt a r ya ve nue t oge ne r a t es i gni f i c a nta wa r e ne s s wi t hyoura udi e nc e s .

Pl e a s epr ovi det hei nf or ma t i on r e que s t e dbe l ows owec a ne ns ur e youre ve nti sa va i l a bl eonl i nea ss oon a syourc ont r a c tha sbe e ns i gne da nd i nf or ma t i onha sbe e npr ovi de d t hr oughourve nues a l e st e a m.

We upda t ec ont e ntonawe e kl yba s i sa nd woul da ppr e c i a t ei fma t e r i a li s pr ovi de da spe rourr e qui r e me nt s ,i n or de rt or e duc et ur na r oundt i me s .

pr oduc e r st ha tha vebe e n ha nds e l e c t e dt ode l i ve rgr e a t e r vol ume sofc ons ume r–or i e nt e d pr oduc t s .

The s ei nc l udehe a l t ha nd we l l ne s sc a t e gor i e ss uc ha sor ga ni c a nds uga rf r e epl ust hi r dwa vec of f e e va r i e t i e sa ndne wt a s t ea ndt e xt ur e i nnova t i onsa c r os st heboa r d.

Gul f oodI nnova t i onAwa r dsf i na l i s t s wi l la l s of or ma ni nt e gr a lpa r toft he I nnova t i onZones howc a s e ,wi t h 2018Awa r dwi nne r sbe i ng a nnounc e ddur i ngt hepr e s t i gi ous a nnua l Awa r dsc e r e mony .

Addi t i ona l ne t wor ki ngf e a t ur e si nc l udeas e r i e s ofgove r nme nta c c r e di t e df r i nge s e mi na r sr unni ngt hr oughoutt he

e xhi bi t i onpl usl i vepi t c h de mons t r a t i onsf r oms omet hemos t e xc i t i nggl oba ls t a r t upsont hes c e ne .

Gul f oodVi s i t orTi c ke t swi l lgoon s a l ea twww. gul f ood. c omi n De c e mbe r .

Vi s i t or swhobookbe f or e 1Fe br ua r y2018wi l ls a veAED150 a ga i ns tt hes t a nda r dons i t epr i c e , pa yi ngj us t AED250unt i lt he de a dl i nee xpi r e s .Conve ni e ntf l i ght a nda c c ommoda t i onpa c ka ge sa r e a va i l a bl et hr oughOf f i c i a lGul f ood Tr a ve lPa r t ne rAl phaTour s .

I nt e r na t i ona lvi s i t or ss houl dc ont a c t a ni s a @a l pha t our s duba i . c omorc a l l +971470191 1 1f orde t a i l s .

Fol l owi ngar e c or d2017e di t i ont ha t we l c ome di ne xc e s sof97, 000 vi s i t or sa c r os s1mi l l i ons qua r ef e e t ofe xhi bi t i ons pa c e ,Gul f ood-t he wor l d’ sl a r ge s ta nnua lf oode ve nti s pl a c i ngi nnova t i ona tt hehe a r tofi t s 23r de di t i on.

Ast hegl oba lF&Bc ommuni t yge a r s upf ort hi spr i nc i pa loppor t uni t yt o s our c et hel a t e s ta ndbe s tpr oduc t sa t t hebe s tpr i c e ,Gul f oodi spr omi s i nga wa veofne ws e r vi c e sa nd i nnova t i onst or e f l e c tc ha nge si n c ons ume rde ma nd.

Thef ul l y booke doute ve ntwi l lonc ea ga i n we l c omemor et ha n5, 000e xhi bi t or s s howc a s i ngpr oduc t sa c r os s8 pr i ma r yma r ke ts e c t or s .

I nt ot a l ,buye r sc a nl ookf or wa r dt o me e t i ngmor et ha n1, 000 ne wt os howf ooda ndbe ve r a ge www. t ur k i s ht r ade . c om. t r

Mi ddl eEa s tf oodi ndus t r yi nve s t me nt s pur spr oduc t i oni nc r e a s e sa s i nt e r na t i ona lma nuf a c t ur e r sbr oa de n r e gi ona lgr owt hpl a ns Fi r s tma j orgl oba lf oodi ndus t r y e ve ntoft heye a rwi l ls howc a s e t hous a ndsofne wt oma r ke t s uppl i e r s ,i nnova t i vec ha nne l st o ma r ke ta ndbe nc hma r kgl oba l c ommodi t ypr i c e s Duba i ,UAE:The2018e di t i onof Gul f ood,t hewor l d’ sl a r ge s ta nnua l f ooda ndbe ve r a get r a dee ve nta nd t hef i r s tma j ori nt e r na t i ona lf ood i ndus t r yt r a des howoft heye a r ,wi l l f ur t he rs t r e ngt he nt heUAE’ sl e a d r ol ei ns e t t i ngt hegl oba lf ood a ge nda ,a c c or di ngt ot hee xhi bi t i on or ga ni s e r s ,Duba iWor l dTr a de Ce nt r e( DWTC) .

Ci t i ngt hel onge s t a bl i s he dr e put a t i on ofGul f ooda sake ydr i ve ri n f os t e r i ngi nnova t i ona c r os st hel oc a l , r e gi ona la ndgl oba lf ooda nd be ve r a ges uppl yc ha i n,DWTC of f i c i a l sr e ve a l e dons i t es a l e s ge ne r a t e dby95, 000pl usbuye r sa nd vi s i t or sa tGul f ood2018-whi c hr uns f r om1822Fe br ua r y-wi l lc ont r i but e he a vi l yt oagl oba lf oodma r ke t e xpe c t e dt oge ne r a t er e ve nue sof USD3.

03t r i l l i onby2020,a c c or di ng t oRe s e a r c ha ndMa r ke t s ,a Dubl i nba s e dma r ke tr e s e a r c h c ompa ny .

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Wi t ht hegl oba lf oodma r ke tduet o r e gi s t e rac ompounda nnua lgr owt h r a t e( CAGR)of4.

5pe rc e ntf r om 2015t o2020,t heUAEf ooda nd be ve r a gema r ke ta l onei sa nt i c i pa t e d t or e a c hava l ua t i onofAED82 Bi l l i on( USD22bi l l i on)byt hee ndof t hede c a de ,a c c or di ngt oEur omoni t or I nt e r na t i ona l . “ I na t t r a c t i ngt heMi ddl eEa s t ’ s l a r ge s tt r a dei ndus t r ya udi e nc e , ge ne r a t i nghuget r a ns a c t i ona l vol ume se ve r yye a ront hes how f l oor ,a nds e t t i nggl oba lf oods t uf f c ommodi t ypr i c e s ,Gul f oodi st he r e gi on’ spr e mi e rf ooda ndbe ve r a ge i ndus t r ypl a t f or m–i tunde r l i ne s Duba i ’ sl e a di ngr ol ei nt hegl oba l f oods e c t or , ”s a i dTr i xi e LohMi r ma nd,Se ni orVi c ePr e s i de nt , Exhi bi t i ons&Eve nt s ,DWTC.

“ Wi t hr e gi ona li nve s t me nti nf ood pr oduc t i onont her i s e ,i nt e r na t i ona l ma nuf a c t ur e r ss e et heMi ddl eEa s ta s al uc r a t i vema r ke tf ort he i rpr oduc t s .

I nt hi sdyna mi cc l i ma t e ,Gul f ood c ont i nue st oe mpowe rt hegl oba l f ooda ndbe ve r a gec ommuni t ya sa n unma t c he dt r a di nga ndknowl e dge pl a t f or mt ha tof f e r sunr i va l l e dma r ke t ove r vi e wsa ndi ns i ght st oi ndus t r y pr of e s s i ona l s . ” Thebr i ghtf or e c a s tf orGul f ood2018 f ol l owshundr e dsofma j orde a l s s t r uc ka ndi ni t i a t i ve sl a unc he da tt hi s ye a r ’ se ve nt ,i nc l udi ngUSBe e f r e ga i ni nge l i gi bi l i t yt os hi pbe e f pr oduc t st oSa udi Ar a bi a ,aUSD31 mi l l i onma r ke t .USe xhi bi t or sa tt he s howr e por t e dons i t es a l e sof USD85.

5mi l l i onwi t hf or e c a s t sofa f ur t he rUSD722mi l l i oni ndi r e c t s a l e sa sar e s ul toft he i rpa r t i c i pa t i on, a c c or di ngt ot heUSDe pa r t me ntof Agr i c ul t ur e ’ s( USDA)For e i gn Agr i c ul t ur eSe r vi c e( F AS) .

TheF AS a l s or e c r ui t e d47pot e nt i a lf ooda nd be ve r a ges uppl i e r s-wi t hane t wor k s pa nni ngAs i a , Af r i c a ,Sout hAs i a a ndt heMi ddl eEa s t-t os e r vi c eUS e xpor t e r sa tGul f ood2017.

I nt heUAE,Duba i ba s e dgour me t s na c kss pe c i a l i s tHunt e rFoods s i gne dal uc r a t i vede a lwi t hChi ne s e i mpor t e r s ,whi l et heEmi r a t e s Aut hor i t yf orSt a nda r di s a t i on& Me t e or ol ogy( ESMA)hos t e dt he pi one e r i ngGl oba lHa l a lI ndus t r y Pl a t f or m.

Fol l owi ngas uc c e s s f ulde buti n 2017,Gul f ood2018wi l lc ont i nuei t s s e c t or i s e da ppr oa c ht of ur t he r i nc r e a s ea c c e s s i bi l i t ya ndt r a di ng pot e nt i a l .

Te nsoft hous a ndsof f i ni s he df ooda ndbe ve r a ge swi l lbe f e a t ur e di nha l l sde di c a t e dt oe i ghtof t hebi gge s tc ommodi t yt r a di ng s e c t or s :Be ve r a ge s ;Da i r y;Fa t s& Oi l s ;He a l t h, We l l ne s s&Fr e e Fr om; Pul s e s ,Gr a i ns&Ce r e a l s ;Me a t& Poul t r y;Powe rBr a ndsa ndWor l d Food.

Wi t ht hePul s e s ,Gr a i ns&Ce r e a l s a ndFa t s&Oi l ss e c t or sa l r e a dyc l os e t obe i ngs ol douta mi dunpr e c e de nt e d de ma nd,t heMe a t&Poul t r ys e c t ori s a l s ot r a c ki ngs t r ongs a l e st womont hs be f or et hes how. “ ForUni t e dSt a t e sr e dme a t e xpor t e r s ,Gul f oodha sa we l l e s t a bl i s he dr e put a t i ona st he pr e mi e rma r ke t i nge ve nti nt heGul f r e gi on, ”s a i dPhi l i pSe ng,Pr e s i de nt &CEO,USMe a tExpor tFe de r a t i on ( USMEF) .“ Ove rt heye a r s , sf oot pr i ntha se xpa nde d Gul f ood’ c ons i de r a bl ya ndi t ’ snowake y ve nuef ore xpor t e r sl ooki ngt ogr ow t he i rbus i ne s si ne me r gi ngma r ke t si n Af r i c a , As i aa ndEur ope . ” Ne wt ot he2018e ve nti st heGul f ood Di s c ove rZone ,whe r ee xhi bi t or swi l l bea bl et oa ppl yf ore c e nt l yl a unc he d pr oduc t st obes howc a s e di na n e xc l us i vea ndi nt e r a c t i vel ounge .

The Gul f oodDi s c ove rZonewi l la l s o

f e a t ur eade di c a t e da r e af or c ompa ni e st ha tha vene ve rc onduc t e d bus i ne s si nt heMENAr e gi onbe f or e a nda r eus i ngGul f ooda sa ma r ke t e nt r yoppor t uni t y .Fi na l i s t s f ort heGul f oodI nnova t i onAwa r ds , whi c ha l s or e t ur ni n2018,wi l la l s o bes howc a s e di nt heGul f ood Di s c ove rZone .

Anot he rne wf e a t ur e i st heGul f oodSt a r t upCompe t i t i on, whi c hi sde s i gne dt of os t e rf ur t he r i nnova t i oni nt hef ooda ndbe ve r a ge s uppl yc ha i n.Ope nt oa s pi r i ngf ood i ndus t r ypr of e s s i ona l sors t ude nt s , t hec ompe t i t i onwi l lr e wa r d s us t a i na bl ede ve l opme nta nd s oc i a l l yi mpa c t f uli de a st ha ta r e e i t he rdi s r upt i ngt heol dwa ysof doi ngbus i ne s s ,orpr omot i ng he a l t hi e ra nde nvi r onme nt a l l yc or r e c t pr a c t i c e s . “ Gul f oodSt a r t uppr omi s e st obet he r e gi on' smos ti nf l ue nt i a li nnova t i on e na bl e rf ort hene xtge ne r a t i onof f oodi ndus t r ypi one e r s , ”a dde d LohMi r ma nd.“ Thec ompe t i t i onwi l l c onne c ti mpa s s i one df ood t e c hnol ogye nt r e pr e ne ur sf r oma c r os s t heMi ddl eEa s twi t ht her e gi on’ s l a r ge s tf oodt e c hnol ogya ndpr oduc t buye r s . ” Wi t hmor et ha n5, 000pl use xhi bi t or s e xpe c t e da tt he23r de di t i onoft he e ve nt ,Gul f ood2018wi l lf e a t ur e mor et ha n120na t i ona lpa vi l i ons i nc l udi ngf i r s t t i mepa r t i c i pa nt sf r om a sf a ra f i e l da sEs t oni a ,Se r bi aa nd Sl ova ki a .

Thes howwi l la l s os e e

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hundr e dsofi nt e r na t i ona lhe a dsof s t a t e ,mi ni s t e r s ,gove r nme ntof f i c i a l s a nds c or e sofna t i ona lt r a de a s s oc i a t i onse a ge rt oi nkl uc r a t i ve bi l a t e r a lt r a dea gr e e me nt sa mong t e nsoft hous a ndsofa nt i c i pa t e d vi s i t or s .

Gul f ood2018wi l la l s os e et her e t ur n ofpe r e nni a lf e a t ur e si nc l udi ngHa l a l Wor l dFood,t hewor l d’ sl a r ge s t a nnua lHa l a lf oods our c i ngt r a de s how;t hea nnua lEmi r a t e sCul i na r y Gui l dI nt e r na t i ona lSa l onCul i na i r e ; t hewor l d’ sl a r ge s ts i ngl e e nt r yc he f c ompe t i t i on;a ndt heGul f ood I nnova t i onAwa r ds ,whi c hr e c ogni s e be s t i nc l a s se xc e l l e nc ea nd i nnova t i ona c r os st her e gi on’ sf ood a nddr i nki ndus t r y .

Gul f ood2018i sat r a dee ve ntope n s t r i c t l yt obus i ne s sa ndt r a devi s i t or s .

Thes howi sope n1 1a m7pmf r om Fe br ua r y18-21a nd1 1a m5pmon Fe br ua r y22.

Vi s i t or sc a npr e r e gi s t e r f orAED250( USD68)a t www. gul f ood. c omt os a veAED150 ( USD40)ont heons i t ee nt r yf e eof AED400( USD108) .

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‘ ’ O u rp r o d u c t s a r e au n i q u e a n d h e a l t h yc o n t a i n i n g v i t a mi n s , mi n e r a l s , ma c r oa n d mi c r on u t r i e n t s h a s b e e nat r e a s u r e ds o u r c e o f h e a l t h . ‘ ’ M r s .

M e l e k , c o u l d y o u t e l l u s a b o u t h i s t o r y o f y o u r c o mp a n y ?

Doğt a tCompa nyope ne di t sdoor s ,i n 2004a sahi ghqua l i t yj a mpr oduc e r pr ovi di ngf r e s hf r ui t sf r omi t sown f a mi l yf a r msa nda l s owor kdi r e c t l y wi t hde di c a t e dgr oupoff a r me r swho gr owt heva r i e t i e soff r ui t swel ove , br e dove rge ne r a t i ons ,c a pt ur i ngt he s i ngul a rf l a vor sofe xc e pt i ona lf r ui t si n e ve r yj a r .

C o u l d y o u t e l l u s a b o u t y o u r p r o d u c t i o n , y o u r c a p a c i t y , y o u r f a c t o r y ?

Doğt a t ’ se nt e r pr i s eha sada i l ypr oduc t i onc a pa c i t yof108t onne s .

Doğt a tha save r yi mpor t a ntr a ngepor t f ol i ooff r ui tj a ms ,ha l a wa ,t a hi ni ,mol a s s e s ,s pr e a dgr oup(ha z e l nutc r e a m wi t hc oc oa ,mi l kyha z e l nutc r e a m,ha z e l nutpa s t e ,DUOha z e l nutc r e a mwi t h c oc oaa ndmi l kyha z e l nutc r e a m, pe a nutbut t e r) .Ourpr oduc t sa r ea uni quea ndhe a l t hyc ont a i ni ngvi t a mi ns ,mi ne r a l s , ma c r oa ndmi c r onut r i e nt sha sbe e nat r e a s ur e ds our c eof he a l t h.

C o u l d y o u g i v e u s s o me i n f o r ma t i o n a b o u t y o u r r a n g e a n d p a c k a g e s i z e ?

Doğt a tCompa nyha st hr e ebr a nds ; DOĞTAT,DOĞKARa ndGURMEX br a nds .

Ourj a msa r e35pe r c e nt ,45pe r c e nt a nd70pe r c e ntf r ui ta ndl i mi t e dpr e s e r va t i ve si nt r a di t i ona lma nne r ,whi c hi s howhome ma dej a mss houl dbes e t .

St a r t i ngf or m300grupt o25kgpl a s t i c buc ke t s .

Weha vene wpi c ni cgr oupsf orbot h j a msa nds pr e a dgr oupss t a r t i ngf r om8 grupt o350gr . .wi t hs poon…

Ha l a was t yl et ha twepr oduc ei sbot h t r a di t i ona la ndi nnova t i vea swe l l . .

You s houl dt r yours umme rha l a wa s s pe c i a l l yt heone swi t hr e a lf r ui t s i ns i de . .

Ourha l a wapa c ka ge ss t a r tf r om 10grupt o9kgt r a ys …

I na l ls pr e a dgr oupst heha z e l nutt a s t e gi ve st hewhol et a s t et oc hoc ol a t e s pr e a d.Ourpa c ki ngs t a r t sf or m8grup t o20kgbul k…Weha vea l li nbe t we e n gr a msa va i l a bl e .

C o u l d y o u t e l l u s a b o u t y o u r c o mp a n y ’ s p r o d u c t i o n q u a l i t y a n d c e r t i f i c a t e s ?

Doğt a tha sI SO&HACCPCe r t i f i c a t e s , FDAa ndKASCERTHa l a l Ce r t i f i c a t e …I nor de rt oe xpa ndt omor e r e gi ons ,Doğt a tc ompa nyha sa ppl i e d f orNe wWor l dCe r t i f i c a t e swhi c h woul de na bl eust oe xpa nde ve r yi nc h oft heWor l ds oone s t .

Wh a t i s t h e s i t u a t i o n o f y o u r e x p o r t i n g b u s i n e s s w o r l d w i d e ?

Doğt a tCur r e ntc us t ome r sa r e r e t a i l e r s , whol e s a l e r s ,r e s t a ur a nt s , hot e l s , hos pi t a l s , s hopsa ndgour me tde l i c ha i nsa r oundt heWor l dwhi c ha r ea r e c ommi t t e dt oqua l i t ya ndpr e s t i ge .

I ne ve r ye a c hda y ,Doğt a ti st a ki nga bi gma r ke ts ha r ea ndar ol ei n i nt e r na t i ona lpl a t f or mwi t hunc ha nge d qua l i t y&me nt a l i t y ,s e r vi c ea nds a l e s or ga ni z a t i on.

Someoft hec ount r i e st ha twe e xpor ta r ea sf ol l owsI r a q, İ r a n, USA,Sa udi Ar a bi a , J or da n,Chi na , Me xi c o,Pa l e s t i ne ,Lı bya ,Duba i , Soma l i a ,Et hi opi a , Sur i na m,I s r a e l , I vor y ,Kuwa i t ,Mor oc c o,Ka z a khs t a n,Ba hr e yn,Gha na ,Sout h Af r i c a ,Ca na da , Aus t r a l i a ,Gr e e c e , Al ge r i a , Kos ova ,Mor oc c o,I vor y c os t ,I ndi a ,Pa na maa nde xt ….

We bot hs e l lourbr a ndsa nda l s opr oduc ePr i va t eLa be l . .

Our2017t a r ge ti st obeve r ys t r ongi n t hema r ke t swea r ec ur r e nt l ys e l l i ng a ndi mpr oveourma r ke ts ha r ewi t hour qua l i t ya nds e r vi c ea ndne xts t e pi st o e xpa ndt oAf r i c a ,Rus s i aa ndFa rEa s t r e gi ons .

Wh a t i s y o u r b r a n d a w a r e n e s s i n t h e M i d d l e E a s t ?

Doğt a tha sa na bi l i t ya ndac a pa bi l i t yt o pr oduc eduet oc us t ome r sne e ds .

Whe ni t sMi ddl eEa s t,f or mul a t i ons a nds pe c sa r ef or mul a t e da c c or di ngt o Mi ddl eEa s tt a s t ef i gur e sa ndofc our s e a c c or di ngt ot he i rt r a di t i on.

Tha t swhy ourbr a nda wa r e ne s si si mpr ovi ngda y byda ynotonl yi nMi ddl eEa s tbuta l s o i nwhol er e gi ons .

L a s t l y , w h a t w o u l d y o u l i k e t o s a y t o o u r r e a d e r s a n d v i s i t o r s o f t h e f a i r .

Enj oyt hebi gf a nt s yofGul ff ood f a i r ….

Thi sf a i ri st hemos te f f e c t i ve FoodFa i ri nt heWor l d…. .

Idohopeyour e t ur nhomewi t hgr e a t r e s ul t s . .

Goodl uc k! !

Doğt a tha smove dt oa10.

000me t r e s qua r ef a c t or yi nİ z mi t / Koc a e l i Ka r t e pea r e aa nde xpa nde dbot ht hec a pa c i t ya ndt her a ngeoft hepr oduc t s .

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" Al le ye si nt hef oodi ndus t r ywi l lbe t ur ne dt owa r dPa r i si nOc t obe r 2018, "pr e di c t sNi c ol a sTr e nt e s a ux, Di r e c t oroft heSI ALne t wor k."

Le t usnotf or ge t , "hegoe sont os a y , " t ha tt hef oodi ndus t r yi soneoft he mos tdyna mi ci ndus t r i e si nt he ma j or i t yoft heG20c ount r i e s !

Comi ngt oSI ALPa r i si sa bout di s c ove r i ngoppor t uni t i e sf orgr owt h, a ndne wt r e nds ;i ti sa boutbe ne f i t i ng f r oma ne xc e l l e nts pr i ngboa r dt o a t t a i nt hea mbi t i ousobj e c t i ve s a s pi r e dt obyt hea c t or si nt hef ood y .SI ALPa r i si sauni que , i ndus t r

Dur i ngt he s ef i veda ys ,whi c h pr omi s et obemor ei ns pi r a t i ona lt ha n e ve r ,t hee xhi bi t or swi l lha vet he oppor t uni t yt opr e s e ntt he i rpr oduc t s t omor et ha n160, 000pr of e s s i ona l vi s i t or sf r oma l la r oundt hewor l d.

De pe ndi ngont he i rpr e f e r e nc e s ,t he i r e xpe c t a t i onsa ndt he i rne e ds ,t he s e vi s i t or swi l lbea bl et oe xpl or et he e xhi bi t i onbyr e f e r e nc et os e c t orort o t hewor l d' sr e gi ons .

The r ei sa br e a dt hofof f e r i ngt ha tonl ySI AL Pa r i si sa bl et opr opos et oi t svi s i t i ng publ i c ,wha t e ve rt he i rba c kgr ound!

i ns pi r a t i ona lpl a t f or mf ort e s t i ngne w ma r ke t s ,l a unc hi ngne wpr oduc t sa nd me e t i ngt hema i npr of e s s i ona l si nt he s e c t ort odi s c us st hec ha l l e nge st ha t l i ea he a d.I ti sa l s oave r i t a bl e l a bor a t or y ,wi t hR&Dde pa r t me nt s f r oma r oundt hewor l df i na l i s i ng t he i ri nnova t i onst ot e s tt he mi nt he a i s l e soft hee xhi bi t i on.Mor et ha n 2500i nnova t i onswi l lbeunve i l e dt o t hewor l df ort heve r yf i r s tt i mea s pa r tofSI ALI nnova t i on,s e r vi ngup ye tmor ei ns pi r a t i ont ot hef ood pr oc e s s i ngi ndus t r y . "

he ft 90% o c s t a s o m Al paeh s r o o l f on i d. t bi ve r e xhi s e e nr e e b y d a e r l a s e i r ount 80c r i n a t h t dhe e me r i Mor f n o c dy a e r l vea ha . c ne nda e t t a

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Thei ni t i a t i vel a unc he di n2016me t wi t hr e a ls uc c e s s ,a ndt hi swi l lno doubtbec onf i r me di n2018,wi t h SI ALc ont i nui ngt opur s uei t sr ol ea s a ni ndi s pe ns a bl es pr i ngboa r df or pr omot i ngt hee me r gi ngs e c t or sby de vot i ngde di c a t e ds pa c e st ot he m.

He nc e ,SI ALPa r i si spr opos i nga ne ws e c t or :" Al t e r na t i veFood" , c ombi ni ngor ga ni cpr oduc t s , " f r e e f r om"pr oduc t s ,e c of r i e ndl y pr oduc t s ,s us t a i na bl epr oduc t sa nd s e mipr oc e s s e df oodswi t h,a ti t s c or e ,as pa c ef orr oundt a bl e sa nd t a l ks ,a swe l la sgui de dt our s .

I n2018,t wo" goodi de a s "ma ket he i r r e a ppe a r a nc e .Fi r s t ,be ve r a ge swi l l a ga i nbeunde rt hes pot l i ght .

And, be c a us eSI ALPa r i si ss uc ha n e xc e l l e nts howc a s ef ort heFr e nc h f oodpr oc e s s i ngi ndus t r y ,pr oduc t s " ma dei nFr a nc e "wi l lbea s s e mbl e d a ndpr omot e dunde rt hes a me ba nne r !Wha ti smor e ,t he " e qui pme nta nds e r vi c e s "z onewi l l beba c konc ea ga i nt oa l l ow mi c r oe nt e r pr i s e sa ndSMEst o pr e s e ntt he i rt e c hnol ogi e sa nd e qui pme nt !

La s t l y ,s i nc et heSI ALbr a ndi s r e nowne df orbe i ngs ynonymous wi t hof f e r i ngac l e a rvi s i onoft he f ut ur eoft hef oods e c t or ,t he2018 e di t i onwe l c ome sane wf e a t ur ee ve nt de di c a t e dt of or e c a s t i ngt r e nds : " Fut ur eLa b" .

Thi swi l la c c ommoda t e Eur ope a ns t a r t ups ,gl oba ls t udi e s a nde xpe r i e nt i a ls pa c e s .Suc har i c h s our c eofi ns pi r a t i onsi ns t or ef orour i ndus t r y!

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I n2018," c ui s i nemode r ne " wi l lbeont heme nua tSI AL, a se mbodi e dbyYa nni c k Al l é no,t hi se di t i on' s s pons or .

Aspa r tofahi ghl y s e l e c tc i r c l eoft hewor l d' s gr e a t e s tc he f s , Ya nni c k Al l é noi sa se nt hus i a s t i ca s hei si ns pi r a t i ona li n de vot i nghi sl i f et ohi s pa s s i on,a ndmi l i t a t i ngf or s t r ongFr e nc hc ui s i ne ,r i c h i ni t sl e ga c ya nda mbi t i ous i ni t sc r e a t i ons .Que s t i nga nd de ma ndi ng,hepus he st he e nve l opea ndl a yst he gr oundwor kf orane w c ui s i net ha ta f f i r msi t s uni quei de nt i t y:Cui s i ne Mode r ne .

Ass pons or , Ya nni c kAl l é not a ke s pa r ti nt hes e l e c t i onc ommi t t e ef or t hepr i z e sa wa r de dbySI AL I nnova t i on.Hewi l lde f i nea " f oods e r vi c e "t he met r a i la nds e l e c t pr oduc t spr e s e nt e dbyt hee xhi bi t or s f ori nc l us i oni naba s ke tbe a r i nghi s Thec he fwi l la l s obe na me . a ppe a r i ngonSI ALTVont he ope ni ngda yoft hee xhi bi t i on,on21 Oc t obe r .

I n2018,c ompa ni e sl ooki ngf orne w ma r ke t s ,e xpor tc l i e nt s ,a ddi t i ona l s our c e sofr e ve nue( mor et ha n6 mont hs ' e xt r ar e ve nuede c l a r e dby t hee xhi bi t or sa tSI ALPa r i s2016)or ne ws uppl i e r sc a nnota f f or dt omi s s t hi s ,t hewor l d' sl a r ge s tf ood e xhi bi t i on,r unni ngf r om21t o25 Oc t obe r2018.

Thef ol l owi ngwi l lbea tSI ALPa r i s t opr ovi dei ns pi r a t i ont ot hef ood i ndus t r ywor l d:

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MR.WAF F L E :

OURGOALAS ACOMPANY I ST O BE DE T E RMI NANT I NOUR T ARGE T MARKE T SI N WAF F L E BAS E D PRODUCT S .

A b o u t M r .

W a f f l e c o mp a n y

Ev e r y t h i n gs t a r t e di nBe l g i u mi n1 9 0 3 wh e nIme tt h eVa n d e r s t u k k e nf a mi l y , wh i c hs t a r t e da sas ma l lb a k e r y .

Th e wo n d e r f u lp r e s c r i p t i o n sa n de x p e r i e n c e s t h a tt h i sf a mi l yh a sd e v e l o p e do v e rt h e y e a r sh a v ec o met ol i f eu n d e rt h e" mr wa f f l e "b r a n di n1 9 9 9 .

Ye a r so f e x p e r i e n c ea n de x p e r i e n c e" MR. Wa f f l e " i st h emo s td i s t i n c t i v ef e a t u r et h a t d i s t i n g u i s h e si t sp r o d u c t sf r o mo t h e r s . " MR. Wa f f l e "h a se s t a b l i s h e di t sf i r s t f a c t o r yi nTu r k e ys i n c e2 0 1 3 .

Th e r ea r e 5 0mi l l i o nwa f f l e c a p p e df a c t o r i e si n I s t a n b u li nPe n d i k .

Wes t r i v et op r e s e n t f r e s h , q u a l i t y , d e l i c i o u s , f r e s hp r o d u c t s wi t ho u rf i r s tmi s s i o ni nTu r k e y .

Wh a t a r e t h e a d v a n t a g e s o f d o i n g b u s i n e s s i n T u r k e y a s a B e l g i a n c o mp a n y ?

Fi r s to fa l l , i n v e s t i n gi nTu r k e yi sa s t r a t e g i cd e c i s i o nf o ru s .

Ou ra i mwa st o b r i n gt h ee x p e r i e n c eo fy e a r sweh a v e g a i n e di nEu r o p et oAs i aa n dAf r ı k ab y e s t a b l i s h i n gf a c t o r i e si nTu r k e y .

Th a n k s t oTu r k e y ' sg r e a tp o s i t i o no nt h ewo r l d , weh a v es u c c e e d e di nt h i sma t t e r .

Ou r p r o d u c t sa r ei ng r e a td e ma n de s p e c i a l l y i nMi d d l eEa s t , No r t hAf r i c aa n dCe n t r a l As i a .

Ma k i n gp r o d u c t i o ni nTu r k e yb r o u g h tu s c l o s e rt oo u rc u s t o me r s .

Th a n k st ot h i s , wec a nr e s p o n dt oo u rc u s t o me r sa ss o o n a sp o s s i b l e .

Th i si sab i ga d v a n t a g e s .

I f y o uh a v ea ne x p i r a t i o nd a t ei ny o u r wo r k , y o ua r ec o mp e t i n go v e rt i me .

Wh a t a r e t h e d i f f e r e n t s i d e s o f y o u i n t h e s e c t o r ?

Ou ri mp o r t a n tf o c u sp o i n ti st h a tWea r e ma k i n gad i f f e r e n c et ot h ed e p a r t me n t s .

Weo f f e rd i f f e r e n tp r o d u c t st ot h ema r k e t wi t ht h e i rt a s t ea n dp a c k a g i n gi n s t e a do f t h es a meo re q u i v a l e n tp r o d u c t s .

Wec a r e a b o u tc u s t o me rn e e d s .

Fo re x a mp l e , we c a r ea b o u tt h ed r i v e r ' sn e e df o rs n a c k s .

Wewa n tt oa p p e a lt omi l l i o n so f

e l e me n t a r ys c h o o ls t u d e n t s ' d i e t s .

I nt h e Ho r e c as e c t o rwewo u l dl i k et oa d d p l e a s u r et oo u rp r o d u c t swh i c ha r e e n j o y e db yt h ec o n s u me rwh os i p p i n gh i s c o f f e eo rt e a.

MRWa f f l ed o e sn o t c o mp e t e .

I ti sab r a n dt h a ta n s we r st h e n e e d .

Wea r ed i f f e r e n tf r o mo u rp r o d u c t s , wh i c ha r ed i f f e r e n ti no u rs e c t o r .

Wh a t a r e y o u r g o a l s a s M r .

W a f f l e ?

I nt h en e x t5y e a r sweh a v ed e v e l o p e d8 d i f f e r e n tp r o d u c t st h a twewi l lp r e s e n tt o t a r g e tma r k e t s .

Ea c ho ft h e s ep r o d u c t si s wa i t i n gf o rt h et i met ob ep r e s e n t e dt o t h ema r k e t .

Ou rg o a la sac o mp a n yi st o b ed e t e r mi n a n ti no u rt a r g e tma r k e t si n wa f f l eb a s e dp r o d u c t s .

Cu r r e n t l ywe e x p o r tt o2 2c o u n t r i e s .

I nf i v ey e a r s , we a i mt oe x p o r ta tl e a s ts i x t yc o u n t r i e s .

Ex p o r ti sn o tj u s ta b o u tp u t t i n go u r p r o d u c t si n t ot h eb o r d e r so fa nc o u n t r y f o ru s .

Th ema i ng o a lwa n t st ob eab r a n d i nt h ec o u n t r i e swea r et a r g e t i n ga n dt o e n s u r el o n g t e r mp e r ma n e n c eo nt h i s n u mb e r .

Y o u r A r g e s t u d i e s

Att h ec e n t e ro fo u rAr g es t u d i e sa r e t a r g e tp a l a t ec u l t u r e .

Ou rp r o d u c t sa r e s h a p e da c c o r d i n gt ot h ewi s h e so ft h e c o n s u me r .

Fo ru s , t h ec o n s u me ri st h e l o c o mo t i v ea n dd e t e r mi n a n t .

I no t h e r wo r d s , a sap r o d u c e rwep r e s e n to u r s e l v e st ot h es e r v i c eo ft h ec o n s u me r .

Wh a t i s M r .

W a f f l e ' s p r i c e p o l i c y ?

I no u ro p i n i o n , t h ep r i c ep o l i c yi sd i r e c t l y l i n k e dt ot h ev i s i o n so ft h ec o mp a n i e s .

Th er i g h tp r i c ei sn o ta l wa y sc h e a pp r i c e .

Pr o d u c e r sa n dd e a l e r ss h o u l db ea b l et o p r o v i d et h er i g h tq u a l i t ya n dc o r r e c t s e r v i c e .

Ofc o u r s et h e r ei sac o s to f q u a l i t ys e r v i c ea n dp r o d u c t .

Th ea d d e d v a l u ep r o d u c e di nt h ep r o d u c t ss h o u l d n o te x c e e dt h el i mi t st h a tt h ec o n s u me r c a nt o l e r a t e .

Yo un e e dt ol o o kf o rt h e r i g h tq u a l i t yp r i c eb a l a n c e .

Th ei mp o r t a n t t h i n gi st ob ea b l et op r o v i d et h er i g h t p r i c ea n dq u a l i t yc o mp r o mi s ea sp r o d u c e r sa n dc o n s u me r s .

Asy o uk n o w, p a c k a g i n ga n dwe i g h ta r e t woi mp o r t a n tp a r a me t e r sa f f e c t i n g p r o d u c tp r i c e .

Th ec o n s u mp t i o nc u l t u r e a n de c o n o mi cp o we ro ft h et a r g e ti s i mp o r t a n t .

Wed e t e r mi n ep r i c ef l e x i b i l i t y b a s e do nt h e s et wop a r a me t e r s .

Mr .

Wa f f l ep r o d u c t sn e v e rg ot h r o u g ht h et a s t eo f p r o d u c t s .

Wep r o v i d ef l e x i b i l i t yt oo u r c u s t o me r st h r o u g hp a c k a g i n ga n d we i g h i n g .

Fo re x a mp l e , wet a k ei n t o a c c o u n tt h ec o n s u mp t i o no ft h ef a mi l y , i n t h ef o r mo fe i g h tb a g si nDi s c o u n t ma r k e t s .

Ho r e c a , c a n t e e na n dg a s s t a t i o n sa sas i n g l ef o wp a c ki nt h e c h a n n e l , u p p e rs e g me n tc u s t o me r si n mu l t i p a c k a g i n g , c y l i n d e rc a r d b o a r d p a c k a g i n gi sd o n eBe s i d et h i s , weo f f e r a na l t e r n a t i v et og r a mma ja n dwe r e s p o n dt oe v e r ys e g me n tc o n s u me r .

Wh e r e a r e y o u r t a r g e t ma r k e t s ?

Fi r s to fa l l , t h eb o r d e ro fo u rt a r g e t ma r k e t si sal e go fac a l f , a n dTu r k e yi sa r e g i o na r o u n dt h eo t h e rf o o to faTu r k .

I n t h i sd i r e c t i o n , Ce n t r a l As i a , i n c l u d i n g Ea s t e r nEu r o p e , No r t hAf r i c a , t h eMi d d l e Ea s ta n dRu s s i a , c o n s t i t u t eo u rp r i ma r y i n t e r e s t s .

Wh a t i s y o u r s e n s i t i v i t y t o h a l a l a n d r u n n e r s ?

I no u rp r o d u c t i o ns t a g e s , h a l a la n d r u n n e rc o n d i t i o n sa r ea mo n go u rr e d l i n e s .

Wea r el o o k i n ga ts u p p l i e rb u s s e s a n dp r o d u c t sa tr a wma t e r i a ls t a g e s .

I na f o o dp r o d u c t , i ti sn o tj u s ta b o u tt a s t ea n d p a c k a g i n g , i ts h o u l da l s oc o n t a i nt h e s p i r i t u a lv a l u e so ft h ec u s t o me r .

Th i ss e n s i t i v i t yh a sma d eu sp a r t i c u l a r l ya t t r a c t i v ei nt h eMi d d l eEa s ta n dt h eI s r a e l i ma r k e t .

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Ah me t At a k a n

“ Mi n u e t i sy o u rr e l i a b l es u p p l i e ri nT u r k e y � duc t i oni sa l s ot a ki ngpl a c ei nI ndi a , Ar ge nt i naa ndBe l gi um.

C o u l d y o u g i v e u s s o mei n f o r ma t i o n a b o u t y o u r r a n g e a n d p a c k a g e s i z e ?

Ourpr oduc t sa r ebi s c ui t s ,wa f e r s , c a ke s ,c r a c ke r sa ndt e a .Pa c ke t we i ght sr a ngef r om22grt o750gr .

M r .

A t a k a n c o u l d y o u t e l l u s a b o u t h i s t o r y o f y o u r b r a n d ?

Mi nue tma dei t sf i r s te xpor ti nNove mbe r1995a tt heKa r s abi s c ui tf a c t or ywi t ht hena meoft ha tt i me .Expor t swe r e2x40' HCMi nue t 140gr x24Pe t i tBe ur r ei nUSA.Si nc e t he n,weha vebe e na bl et oof f e r Thenumbe rofe xpor t e dc ount r i e s ha si nc r e a s e dc ont i nuous l y .

Toda y , Mi nue tha sc ont i nuouse xpor t st oa l l c ont i ne nt se xc e pt Aus t r a l i aa ndt he Ant a r c t i cc ont i ne nt .

C o u l d y o u t e l l u s a b o u ty o u r p r o d u c t i o n , y o u r c a p a c i t y , y o u r f a c t o r y ?

Mi nue ti sj us tabr a nd,i tha snotf a c t or yofi t sown.I tma nuf a c t ur e si t s pr oduc t sa tt heve r yva l ua bl ef a c i l i t i e sofourc ount r ya nds e l l st he mt o a l love rt hewor l d.Oc c a s i ona l l y ,pr o

Wh a t i s t h e s i t u a t i o n o f y o u r c o mp a n y i n T u r k e y ma r k e t ?

Wedonotha veas a l eont hei ns i de .

Wh a t i s t h e s i t u a t i o n o f y o u re x p o r t i n g b u s i n e s s w o r l d w i d e ?

Wea r ec ur r e nt l yt r yi ngt oge tour s a l e sma dei n4c ont i ne nt st o5 c ont i ne nt sbyi nc l udi ngAus t r a l i a .

Wh a t i s y o u r b r a n d a w a r e n e s s i n t h e M i d d l e E a s t ?

Weha ves t r ongbr a ndsi nYe me n, Sa udi Ar a bi aa ndI s r a e la ndwewa nt t ode ve l opt he s epa r t ne r s hi psi nt he whol eMi ddl eEa s t .

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Oy a l Ch o c o l a t e , wh i c hb e c a meo p e r a t i o n a l i n1 9 5 1t op r o d u c ei n n o v a t i v e , q u a l i f i e d , d i f f e r e n t a n ds t r i k i n gp r o d u c t sa n dt oma k et h e s ep r o d u c t si n d i s p e n s a b l eb r a n d swh i c hu s e r swi l l u s e u pwi t hp l e a s u r ei nt h eWo r l da n di nT u r k e y , h a sb e c o meo n eo f t h eg r e a t e s t c h o c o l a t e ma k e r so f T u r k e ys i n c ei t sf o u n d a t i o n .

Be f o r eb e i n gal o c a l b r a n d , Oy a l Ch o c o l a t e , wh i c h e x c e l si n i n t e r n a t i o n a l ma r k e t , h a sb e e ne x p o r t i n gmo r et h a nf i f t yc o u n t r i e s , ma i n l yBa l k a n St a t e s , T u r k i s hRe p u b l i c s , Ar a b i c , Af r i c a na n dSo u t hAme r i c a nc o u n t r i e s .

I ni t swi d ep r o d u c t r a n g e , Oy a l Ch o c o l a t e , wh i c hh a smo r et h a no n eh u n d r e dp r o d u c t sa p p e a l i n gt od i f f e r e n t t a s t e s , h a st a k e np a r t a mo n gt h ei mp o r t a n t i n d u s t r i a l o r g a n i z a t i o n si nT u r k e y .

T o d a y , Oy a l Ch o c o l a t eh a sb e e np r o d u c i n ga n ds e r v i n gi nc h o c o l a t ea n dc a n d ys e c t o rwi t h t h ec u t t i n g e d g eT e c h n o l o g i e so f t h eWo r l di nt h ef i e l d .

Wi t ho u rd i f f e r e n t a n di n n o v a t i v e e s s e n c ei ne v e r ys e g me n t wea t t e mp t e di nc h o c o l a t ea n dc a n d yma r k e t , weh a v eb e e n wo r k i n gt ob eag l o b a l b r a n dwh i c hc r e a t e sWo r l df l a v o r swi t ho u ry o u n ga n dd y n a mi cma n a g e me n t s t r u c t u r ea n do f f e r sd e l i g h t e dt a s t e sf o rh u ma nl i f ea n dc o n t r i b u t e st ot h es e c t o rb y p i o n e e r i n gwi t ht h et e c h n o l o g i c a l i n v e s t me n t sa n dp r o d u c t sweh a v ei mp r o v e d .

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DAT AMEDI AADVERTI SI NGCOMPANY TEL : +903124743282 www. t u r k i s h t r a de . c om. t r i n f o@t u r k i s h t r a de . c om. t r I ST ANBUL-TURKEY www. t ur k i s ht r ade . c om. t r

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SomeU. S.pr oduc t s( mai nl ybul kand i nt er medi at ec ommodi t i es )ar ebet t er pr i c edt hanl oc al pr oduc t s .

Lawsgov er ni ngt hef oods ec t orar e mos t l yf oc us edonpr ot ec t i ngl oc al pr oduc t i onr at hert hanpr omot i ngt r ade, whi c hc anbeov er whel mi ngf orbot h t hei mpor t erandt heex por t er .I n addi t i on,r egul at i onsc anbeunc l ear , c ompl ex ,andt heymaynotbe i mpl ement eduni f or ml y .

I nt her et ai l s t or es ,c ompet i t i onf ors hel f Ast hepr oc es s edf oodmar k et c ont i nuest ogr ow,s odoest hedemand s pac ehasl edt ohi gherc os t sf or f orf oodi ngr edi ent sandt heyar emos t l y i nt r oduc i ngnewpr oduc t s . i mpor t ed.

Fr anc hi s i nghasbeeni nt r oduc edand t her et ai l f oods ec t ori st r ans i t i oni ngt o amor emoder ns t r uc t ur ewi t ha gr owi ngnumberofWes t er ns t y l ef as t f oodr es t aur antc hai ns ,bak er i es ,and c of f ees hops .

Hi ghs t or er ent sc har gedbys hoppi ng mal l sl eadt ohi ghc os t sf ori nt r oduc i ng newpr oduc t s .

TheRe publ i cofTur ke yi sac ompl e x a ndc ha l l e ngi ngma r ke tr e qui r i ng a da pt a bi l i t ya ndpe r s i s t e nc e .Ca r e f ul pl a nni nga ndpa t i e nc ea r et heke yst o s uc c e s si nTur ke y .

U. S.e xpor t e r sf a c ema nyoft hes a me c ha l l e nge st ha te xi s ti not he r s e mi de ve l ope dc ount r i e s ,s uc ha s c ont r a di c t or ypol i c i e s ,al a c kof t r a ns pa r e nc yi nr e gul a t i onsa nd doc ume nt a t i onr e qui r e me nt s ,a nda n unpr e di c t a bl ej udi c i a r ya ndl e ga la nd r e gul a t or yf r a me wor k.

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The U. S.dol l a rha sa ppr e c i a t e d60 pe r c e nta ga i ns tt heTLi nt hepa s t2 ye a r s .Cur r e nc yf l uc t ua t i onsha ve c a us e dba nkr upt c y ,e s pe c i a l l yi nt he f e e ds e c t orwhe r ec ompa ni e si mpor t r a wma t e r i a l sf orf e e di nU. S.dol l a r va l uewhi c ht he yt he ns e l lt ot he s e c t ori nTur ki s hLi r ai nc r e di ts a l e s .

Asar e s ul t ,ma nyc ompa ni e sha ve l os tmone ybe c a us eoft hef l uc t ua t i on e xc ha nger a t e s .

F o o dSt a n d a r d s a n dRe g u l a t i o n s Expor t e r smus tbea wa r eof r e gul a t or ya ndf oods t a nda r ds .I ti s hi ghl yr e c omme nde dt ha tU. S. e xpor t e r sve r i f yt hef ul ls e tofi mpor t r e qui r e me nt swi t ht he i rf or e i gn www. t ur k i s ht r ade . c om. t r

us t ome r s ,whoa r enor ma l l ybe s t e qui ppe dt or e s e a r c hs uc hma t t e r s wi t hl oc a la ut hor i t i e s ,be f or ea ny goodsa r es hi ppe d.

Fori nf or ma t i ononTur ke y’ sf ood s t a nda r dsa ndi mpor tr e qui r e me nt s , pl e a s es e et heFooda ndAgr i c ul t ur a l I mpor tRe gul a t i onsa ndSt a nda r ds ( F AI RS)Re por t sTR5004whe r eyou c a nf i ndt hel a t e s tLa be l i ng Re qui r e me nt s .

Tos e et hewhol e gr oupofhe a l t hc l a i msa ndt he i r r e qui r e me nt sa l l owe dbyt he Re gul a t i on,t hewe bs i t ei st hebe s t r e s our c e : ht t p: / / www. t a r i m. gov . t r / Sa yf a l a r / Me v z ua t . a s px,t houghi ti si nTur ki s h.

Ac c or di ngt ot heRe gul a t i on,l a be l s s houl dnotmi s l e a dt hec ons ume rby s ugge s t i ngt ha tt hef oodpos s e s s e s s pe c i a lc ha r a c t e r i s t i c swhe ni nf a c t a l ls i mi l a rf oodpos s e s s e ss uc h c ha r a c t e r i s t i c sa ndbya t t r i but i ngt o t hef oode f f e c t sorpr ope r t i e swhi c hi t doe snotpos s e s s .St a t e me nt s ,s i gns orpi c t ur e ss houl dnotbeonl a be l s whi c hme a nori mpl yt ha tf oodha s t hepr ope r t yofpr e ve nt i ng,t r e a t i ngor c ur i ngahuma ndi s e a s e .

Ane xa mpl e ofhe a l t hc l a i mswhi c hi sa l l owe di s : “ Thi sf oods t uf fc ont a i nspr obi ot i c mi c r oor ga ni s m.Pr obi ot i c mi c r oor ga ni s msma yhe l pt or e gul a t e di ge s t i ves ys t e ma nds uppor ti mmune s ys t e m” .

Thei mpor t e ri sr e s pons i bl e f ort hei mpor t e df oodpr oduc t ’ s l a be l i ng.

AsTur ke y’ sr e gul a t i onofbi ot e c h t r a i t si sbr oa da nds e ve r e ,a l s or e vi e w t heF ASTur ke yAgr i c ul t ur a l Bi ot e c hnol ogyAnnua lRe por t ( TR5019)a ndF ASongoi ng a gr i c ul t ur a ls i t ua t i onr e por t son bi ot e c hnol ogyr e gul a t or y de ve l opme nt s ,s uc ha sTur ki s h Bi os a f e t yBoa r dAppr ove sEi ght Mor eBi ot e c hTr a i t s( GAI Nr e por t numbe rTR5055) .Onl ys omeGE t r a i t sha vebe e na ppr ove df ori mpor t , a ndt he ya r eonl ya ppr ove df or a ni ma lf e e d.Mos tofTur ki s hf ood a nda gr i c ul t ur e r e l a t e dl a ws , r e gul a t i ons ,c ommuni qué s , di r e c t i ve s ,a ndc i r c ul a r sa r ea va i l a bl e i nTur ki s hont hewe bs i t eoft he GDFC ht t p: / / www. t a r i m. gov . t r / Sa yf a l a r / Me v z ua t . a s pxa ndaf e wa r ei nEngl i s ha t ht t p: / / www. t a r i m. gov . t r / Sa yf a l a r / Eng 1033/ Me vz ua t . a s px.

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Ag r i c u l t u r eSe c t o r Thea gr i c ul t ur a ls e c t orr e ma i nsa ve r yi mpor t a nts e c t orofe c onomi c a c t i vi t ya nde mpl oyme ntf orTur ke y .

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1pe r c e ntofTur ke y’ se mpl oyme nt a nda c c ount e df or10.

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4bi l l i on)i n2015.

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Tur ke yha s27mi l l i on he c t a r e sofa gr i c ul t ur a ll a nd, e xc l udi ngpa s t ur e sa ndme a dows .

Ar ound40pe r c e ntofTur ke y’ sl a nd a r e ai sa r a bl ea ndof f e r sal a r ger a nge ofpr oduc t ss uc ha sgr a i ns ,pul s e s ,oi l s e e ds ,f r ui t sa ndve ge t a bl e s ,c ut f l owe r s ,poul t r y ,da i r ypr oduc t s , s e a f ood,hone y ,a ndt oba c c o.

Thet opTur ki s he xpor t sa r edr i e d f i gs ,dr i e da pr i c ot s ,s ul t a nar a i s i ns , ha z e l nut sa ndha z e l nutpr oduc t s .

Tur ke y’ st opi mpor t sf r omt heUni t e d St a t e sa r ec ot t on,s oybe a ns ,hi de sa nd s ki ns ,f e e di ngr e di e nt s ,l i vea ni ma l s , a ndpa ddyr i c e .

Tur ke yr e e xpor t sor a ddsva l uet oove r82% oft he s e Ame r i c a na gr i c ul t ur epr oduc t swhi c h a r ei mpor t e d.

Tur ke yi nc r e a s e di t sf ooda nd be ve r a gei mpor t st o$5.

6bi l l i oni n 2015.Rus s i a ,I ndone s i a ,a ndt he Uni t e dSt a t e swe r et hema i n s uppl i e r st oTur ke y’ sf ooda nd be ve r a ges e c t orwi t h19.

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St a r t i ngJ a nua r y1,2017,t heTur ki s h Gove r nme ntwi l li mpl e me ntne w poul t r yf e e dr e s t r i c t i onswhi c h pr ohi bi tf e e di ngpoul t r ywi t h f e e ds t uf f sde r i ve df r ompoul t r y bypr oduc t s .I ti se xpe c t e dt ha t Tur ke ywi l lne e dt oi mpor t 400, 000500, 000MTmor es oybe a ns i nor de rt oc ount e r ba l a nc ef e e d f or me r l ypr oduc e df r ompoul t r y bypr oduc t s .

Tur ke yi mpor t e d$238mi l l i onwor t h oft r e enut si n2015,mos tofwhi c h we r ewa l nut sa nda l monds .

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