Guide to Social Media Monitoring using Sendible

Start-up guide:

Monitoring

1. B RAND AND K EYWORD M ONITORING Brand Monitoring allows you to add services which enable you to monitor what's being said about your brand and competitors through Brand and Keyword Monitoring and Reviews.

Currently tracking:

To add your Brand and Keyword Monitoring Service.

Go to Add/Edit Services > Monitoring> Brand and Keyword Monitoring, Click Add.

Description - Add a description for your own reference.

Brand Name or Term - Add the brand name/term you wish to monitor.

We now support the ability to add multiple terms as keywords simply need to separate terms with “ OR “.

For more targeted results: Inclusion Filter - Add any terms related to the main keyword - this is optional.

Exclusion filter - Exclude terms that contain a specific keyword - this is optional.

Google Alerts are a RSS feed of the latest relevant Google results (web, news, etc.) based on your Brand Name and term.

Click ‘Create a Google Alerts Feed »’ Now, in a separate browser window, login to your Google Alerts Make sure that where it says “deliver to”, you change that to say “Google Reader” Now, while pointing at/hovering over the orange RSS icon to the right of the words “Google Reader”, right-click, and select “copy link location” (note: don’t choose “copy image location” by mistake) Click back to the Sendible browser window, and “paste” that link into the Google Alerts feed field. The link should look like this: http://www.alerts/feeds/##########, where # represents a bunch of numbers.

Now, click to the beginning of this feed address, and delete the http://, since Sendible already has this selected for you in the previous box.

Country - Choose whether to only show mentions from a specific country.

Location - Choose whether to only show mentions from a specific location.

Latitude and Longitude - Choose whether to only show mentions from an exact location.

Email notifications - Select how often you wish to be notified about mentions.

Email address - Select which email address you want to use to receive your mentions. > Save Settings

R EADING YOUR MENTIONS Message box > Monitoring> Select Term from drop down on right Sendible Takes up to an hour to start pulling in data, when clicking on the Monitoring tab, you will be able to read and respond to what's being said about your brand on blogs, social networks and in comments across the web.

Positive mentions are highlighted in green and negative mentions are highlighted in red.

To edit your mentions, click on the small icon image below:

and click Edit as show in the

E DIT SENTIMENT MANUALLY Here, you can edit your mention Sentiments and Relevancy as shown below:

Under Edit Sentiment, you can select whether your mention is Positive, Negative or Neutral.

Under Relevancy, you can select whether your mention is Relevant or Irrevalant.

A SSIGNING A MENTION With Sendible, you can assign a mention or post to a team member so that they can respond on your behalf.

To do this, locate the mention or post you'd like to assign and select the little drop down menu on the far right . Click Assign.

You will then be able to enter a message and select which team member the post should be assigned to.

The team member will receive an email notification, informing them that a task has been assigned to them.

They can then respond to the task from within Message Box > Tasks. They can also collaborate on the task and post comments/questions.

Once they’ve responded to the task, they click Mark Done and the user that originally assigned the task will be notified that the task has been completed.

2.

G ROUP D ISCUSSION M ONITOR

Our LinkedIn group Discussion monitor will make it easy to monitor LinkedIn group discussions for a given LinkedIn group and receive alerts whenever specific keywords are mentioned. You can now easily respond to these comments and posts using Sendible’s Priority Inbox.

1. Go to Add/Edit Services and select the Monitoring tab.

2. Find the “LinkedIn Group Discussion Monitor” and click Add. 3. Sendible will automatically connect you to your LinkedIn account and you’ll be able to select your group for monitoring.

4. Select the types of alerts you would like to receive for new activity. We recommend selecting “Priority Inbox and Email”. This will ensure that Sendible sends you an email and also adds the posts to your Priority Inbox so that you can easily reply from your Message Box. 5. Select the type of discussions to monitor. You can choose to track discussions that you’re already involved in or all discussions in the group.

6. Lastly, you have the option to include a filter. This allows you to only receive alerts when there are discussions that contain specific terms.

7. Click Save Settings and Sendible will start to track this group for you.

Reading and responding to discussions Now that you’ve configured Sendible to track your LinkedIn group for discussions, you will start receiving alerts when any new discussions match your criteria. You’ll also start receiving posts in your Priority Inbox so that you can reply directly from the Message Box.

3. R EVIEWS M ONITORING Sendible allows you to track reviews about your business on sites like Yelp, CitySearch and TripAdvisor. You can add your business's Yelp, CitySearch and TripAdvisor pages to Sendible and read and respond to reviews as and when they happen.

To set up review monitoring: Go to Add/ Edit Services> Monitoring> Reviews, Click Add. You will then be taken to the settings page where you can configure the service.

Add your description as well as your business pages on Yelp, Trip Advisor and City Search.

You can then select to receive your email notifications never, daily or weekly.

You can also use Sendible to share your positive reviews on your social networks.

After an hour, you will be able to read your reviews.

To comment or forward a review, simply click on it and you will be taken to the Compose screen.

Positive reviews are highlighted in green and negative reviews are highlighted in red.

FAQ’s Q) Are these filters case sensitive (upper case vs lower case)?

A) No, terms are not case sensitive Q) When you separate terms by OR is there then no need for any use of a comma (,) A) You do not need to use a comma (,) Q) Do ‘Terms’ require quotation marks around them?

A) No, terms do not need quotation marks.

Q) Can we export the monitoring information?

A) Yes you can, Head over to My Reports > Export This is available in both a HTML or a CSV format.

Q Is there a way to localize the monitoring?

A) Yes you can, when setting up a monitoring term input information in the country and location fields.

Q) How do I update a monitoring term?

A) 1. Go to Add/Edit Services. 2. Select My Services.3. Select Monitoring.4. Click Edit next to the settings you wish to update.

Sites Monitored by Sendible Below is a list of some of the services and websites that are being tracked and monitored by Sendible. We are constantly adding more and are always open to suggestions.

Backtype

Yahoo News

Bernama.com

Msn.com

Bharian.com.my

News24

Bizcommunity

Nst.com.my

Blekko

Nstp.com.my

Blip.tv

Photobucket

Blogs

Picasa

Brightkite

Plurk

Citysearch

Pressbox

Complaints board

Quora

Delicious

Reddit

Digg

Sinchew-i.com

Facebook

Sinchew.com.my

Flickr

Themalaysianinsider.com

Freemalaysiatoday.com

Thestar.com.my

Friendfeed

Tripadvisor

Get Satisfaction

Truveo

Google news

Tweet photo

Google+

Twitter

Hello peter

Utusan.com.my

Hmetro.com.my

Merdekareview.com

IceRocket

Wordpress

Identi.ca

Worldpronline

Iol

Yahoo answers

Jbtalks.cc

Yahoo news

Kosmo.com.my

Yelp

Kwongwah.com.my

Youtube

Linkedin Lowyat.net

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