Best Ways to Improve Your
Organic Search Ranking In 2019
What is PageRank? If we talk about PageRank, then it is a method used by Google to rank web pages according to their priority. Google usually determine the importance of a web page by the number as well as the quality of inlinks which that page contains. E.g. a web page has a PageRank of 10/10 and includes five in-links. If we utilise Google’s formula to calculate the PageRank, then 8.5% of your page’s PageRank will get divided to each of those web pages you linked out to i.e. 8.5/5 = 1.7. Thus, every page to which you have linked would get a PageRank of 1.7/10 from your web page. Moreover, when SEO talk about “link juice” “quality of a link” or “link authority” then it means the same that your page’s links should be able to take your PageRank higher. Over the years, Google made a lot of changes regarding how they give a rank to a webpage. But, in spite of all that there is good news for us which we feel good to hear that since many years, the basic concept as well as the underlying goals of PageRank remains relatively constant and doesn’t see many alterations. Though, its history-Some information about PageRank toolbar: When Google introduced PageRank Toolbar, then people took it as the ranking signal to optimise their sites. After that, there came a wave of link farms and link spam. Many unscrupulous SEOs tried to enhance their PageRank score by utilizing these links. Several agencies came into existence to sell high PR links to companies all over the world. All this became a business.
But, Google cracked down on all these black-hat SEO practices. In reaction, they removed PageRank data from Webmaster Tools which is at present known to people by the name of Google Search Console. In October 2014, Google’s John Mueller told that Google PageRank toolbar was officially dead. After two years, i.e. in 2016, Google finally removed the toolbar Page Rank from its browser. Finally, Google’s Susan Moskwa explained that we removed it because we felt it was stupid to tell people not to believe it, but then by showing them the data, we imply them that they should view it. Google is Still Using PageRank As a Ranking Signal: In the year 2017, we got a confirmation from Google’s Gary Illyes that PageRank is still a ranking signal used by Google to rank a web page. There are some other pieces of evidence also which shows that Google is still utilising and updating PageRank behind the scenes. Moreover, in April 2018, Google updated the patent for PageRank and even filed for the continuation of its use. So, we have enough proofs which suggest that PageRank is still present and is an essential element. Though the general public is not able to view their 1 to10 PageRank toolbar score, we have many shreds of evidence which show that Google is still using it. Therefore, it becomes
essential for us that we should not ignore this tool or pretend as if it doesn’t affect the ranking of our web pages. So finally, after knowing that Google still utilises PageRank for ranking a web page, we should consider making efforts to improve it. Here, we are going to explain some tips which can help you in enhancing the ranking of your web pages.
Tips for improving PageRank in 2019: Neither we can view our PageRank score nor measure it directly. But there are few essential tips that you can consider taking to preserve as well as enhance your PageRank: 1. Building Quality Back-Links: The first essential step is to create quality back-links. For using this tip to the fullest, you will have to run the back-link analysis regularly. You should ensure that the link juice which your site is receiving is flowing from the high-PageRank web pages. Some SEO professionals hold the view that some links may not be able to pass PageRank and some may even get negative PageRank. But if we keep our link profile clean, then we can prevent all these issues. 2. Try to Place Relevant Keywords in Your Text: Always publish properly anchored text having appropriate keywords in it on your site. By placing relevant keywords in the text, you can convey the search engines about the content of your page. Using keywords will not only help the visitors to navigate the content easily but also enhances the SEO of the site. Consider avoiding keyword stuffing. 3. Try to Keep a Shallow Site Structure: Always ensure to maintain a shallow structure of your site. By keeping the crucial pages of your site
close to your high-PageRank pages, you can attain a shallow structure for your website. Mostly, the websites display the important page of the site as it’s the homepage. But the higher quality sites with internal landing pages usually show more external links as compared to the homepage. 4. Pursue best-methods for getting the links out of a web page: Carefully monitor that whether you are receiving navigational links or links are appearing in your content. More valuable links are those which appear in your content. Prefer to keep down the number of those links which points out to other internal and external pages. 5. Start considering Link-less mentions: As the process of search is becoming smarter day by day, therefore the time is not far when linkfewer mentions will gain more importance. Moreover, we are receiving hints that Google is now also considering online brand mentions in its search algorithm.
Conclusion It is a fact that everyone aspires to gain a high PageRank score. If you too want to improve your page rankings and are looking for new ideas to achieve your target, then prefer considering all the tips as mentioned above. These factors will improve your website experience not only for users but also for search engines. For reading more such informative blogs, keep visiting our website Sky For Web. Additionally, our agency can help you in designing a website that the search engine will love.