Co ee understands and respects you Just the way you are
With more variety of colorful lives The world will move a step forward and Tomorrow will shine brighter
Full of colors, Makes the world better
COLORFUL CAFE SHOW
THE 23rd SEOUL INT’L CAFE SHOW 2024 COLORFUL CAFE SHOW
Last November, the Cafe Sho w Seou l b r o u ght the c i ty to life wit h th e delightful aroma of coee, concluding with great success. This year’s theme, “Colorful Cafe Show,” highlighted “Diversity” and “Inclusion,” presenting key values for the sustainable growth of the coee industry. The event celebrated the richness of coee cultures worldwide, emphasizing respect and connection across national, regional, and cultural boundaries.
As the premier business platform for the global Co ee, food and beverage industries, the Cafe Show Seoul welcomed 681 companies from 36 countries and showcased 3,891 brands, marking its largest scale to date. The exhibition featured a diverse range of co ee content, from unique flavors crafted in c o ee - produ c ing r egion s to ca f e spaces re flectin g individua l ity an d creativity.
The event is concurrently held with the World Co ee Leaders Forum, where global co ee experts shared valuable insights, and the Seoul Co ee Festival, which transformed the city into a vibrant hub for co ee culture. Through its exhibitions, conferences, and festivals, the Cafe Show Seoul provided a space to explore new possibilities, celebrate diversity, and foster growth within the global co ee community.
Full of colors, Makes the world better COLORFUL CAFE SHOW
Overview
Title The 23rd Seoul International Cafe Show 2024 (Cafe Show Seoul 2024)
Period Nov 6 Wed ~ Nov 9 Sat, 2024
Opening Hours Nov 6 Wed ~ Nov 8 Fri 10:00 18:00 (Last call for entrance at 17:30) Nov. 9 Sat 10:00 ~ 16:00 (Last call for entrance at 15:30)
Venue Hall A E, Coex, Seoul, Korea
Hosted by
Organized by
Scale 681 exhibitors, 3,891 brands from 36 countries 127,745 visitors from 75 countries
Theme Full of colors, Makes the world better COLORFUL CAFE SHOW
Exhibit Items Co ee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances, Food Service Industry
Awards • Global Top Exhibition by Ministry of Trade, Industry and Energy
• Leading MICE Event by Seoul Metropolitan City
• Best Trade Show by Asian Federation of Exhibition & Convention Association(AFECA)
• Outstanding Exhibition Brand by the Korean Exhibition Industry
Supporter
Sponsor
Media Partner
Certification
Online
Channels www.cafeshow com cafeshowseoul seoulcafeshow theseoulcafeshow showcase/cafeshowseoul
Concurrent The 13th World Co ee Leaders Forum Event The 9th Seoul Co ee Festival
EXHIBITION
Schedule Overview
CONFERENCE
FESTIVAL
COMPETITION
Show Composition & Entrance Guide
Conference Room 3&4F
Total Machine & Equipment, Bakery, Gelato, Ice-cream, Showcase, Raw Material
Cafe Show Seoul organizes business day / public day depending on the main purpose of visit for exhibitors and visitors to communicate more e ciently and E ectively
11/6 - 11/7 (Business Day)
Target: B2B Visitors with business purposes
11/8 - 11/9 (Public Day)
Target: B2C Visitors who want to experience various co ee culture and co ee trends
Data Collection
[1st] Visitor Registration
Data required for all visitors to submit
- Period: 11/6 - 11/9 (4 days)
- Collection: Online
- Responses: 127,745
[2nd] Post Show Survey
Post-show survey data collected from respondents
- Period : 11/15 ~11/21 (7 days)
- Collection: Online
- Responses : B2B 826 / B2C 3,598 / Total 4,424
Show Result (Visitor)
General Information Demographic (B2B, B2C)
Show Result (Visitor)
General Information
B2B Visitor Category
Show Result (Visitor)
Survey Result (B2B, B2C)
FEATURE 1 Business Program
1 ) EXHIBITOR COMPOSITION BY
EXHIBITION HALL
Total Machine & Equipment, Bakery, Gelato, Ice-cream, Showcase, Raw Material
C729 INVESTMENT TRADE PROMOTION CENTRE OF HO CHI MINH CITY
C205 IRHEA
Conference Room No.318 IWCA KOREA
A531 JACHIN F&B
B311 JADE F&B
C721 JAMROCK GREEN CROPS
A504 JANG'S CAKE
S311 JARDIN
C664 JAYEON TRADING
B140 JEIL CHARACTER & PREMIUM CO., LTD
A337 JEWON INTERNATIONAL
B258 JIRI MOUNTAIN'S NATIVE GINGER EXTRACT MADE BY A MASTER
B239 JIRISAN CHUNG GANG WON
B257 JOANSVILLE CORPORATION
B418 JUGA COFFEE
L115 JUKRO TEA
C409 JUNHAN FNC CORP.
L116 JWAY FOODS KOREA
D558 KABITREE
C670 KAFFEE WELLMADE
A845 KAISER ICE MAKER
D131 KALDI COFFEE LAB INC
D449 KALERM TECHNOLOGY (SUZHOU) CO , LTD
B673 KAYA KOREA CO., LTD
Booth No Company
B430 K-DORAJI
D462 KEEPERS MARKET
E307 KEEPTHAT
D152 KEW & LEAVES
C259 KIJEONG INTERNATIONAL CO.,LTD
L109 KITCHENNKITCHEN
B517 KKOKDAM
L310 K-MILK
C724 KOKOHAA BY CACAOFAMILY
D437 KOOKJE COFFEE
C653 KOREA CORONA CO.,LTD
A534 KOUKAKIS FARM
L101 KUSMI TEA
A749 KUVINGS
A901 KWANG MYUNG IND. CO., LTD
B559 KYUNG DO INC
D119 LA CABRA RISTERI
C361, C441 LA MARZOCCO
S331 LAB CNC
A632 LASSELE
E202 LATT
A841 LAWFIRM LEAGUE
E006 LAZY MOMENT COFFEE STAND
C101 LE SILENCE COFFEE
E401 LEAVES COFFEE ROASTERS
B344 LEETEK
D378 LEFT COFFEE ROASTERS
B225 LET'S CHA
D557 LIEUCOMPANY
B132 LILFANT.CO LTD
E115 LINCHPIN
E208 LINKAGE COFFEE
B127 LIQUORMARKET BE
B233 LITTLE TEA GARDEN
D363 LITTOS COFFEE CHEWS
E404 LOHNT COFFEE
B113 LOOKOURTEA
D137 LOWKEY
A835 LUMAR
B413 LUXURY COFFEE BREAD GABEMANJOO
D301, D311 M.I COFFEE
B219 MA JUNG SEOK
L117 MADVANILLA
D561 MAGA COFFEE CO LTD
A741 MAGIC TULIP
E116 MALIC
A536 MAMAN GATEAU
C619 MANDEHLINGCOFFEEKOREA (GLOBAL MANDEHLING)
E112 MANUFACT COFFEE CO
B149 MANWOL
L103 MARCO'S CHOCOLATE
C651 MARI STEIGER�
C725 MARK J.
L123 MARLENKA
C226 MAVO
C812 MAY FOREST
Booth No Company
A644, A733 MCNULTY KOREA
C229 MCP CORP
E109 MEANINGFUL COFFEE ROASTERS
C201 MELITTA PROFESSIONAL DONGHYUNTECH
B244 MENSHEN PACKAGING (GUANGZHOU) CO.,LTD.
C501 MHW-3BOMBER
A272 MIKUN SYSTEM
E110 MILESTONE COFFEE ROASTERS
D409 MILLENNIUM INC
C620 MINDFORGE
A271 MINYOUNG PAPER
C231 MODERN HIPPI
D175 MOGA
C253, D164 MOMOS COFFEE
A631 MONKSU
E213 MONTHCOFFEE
C759 MONTHLY COFFEE MAGAZINE
A248 MOORIM P&P CO., LTD
D559 MTPAK COFFEE
B237 MY BREAD
B126 MYOYAK
C663 NADONADO CO., LTD
B134 NANUMBAKERY
B327 NAPKIN KOREA
B443 NATA O BICA
A640 NATURALFACTORY
B651 NATURAS
B308 NATURE CEYLON TRADING (PVT) LTD
B331 NATURE ODA CO., LTD
C673 NBP KOREA
A905 NEOT CO ,LTD
L122 NEWBYTEAS LONDON
E003 NEWWAVE COFFEE ROASTERS
D172 NEXTDATA
C531 NICE COFFEE SYSTEM CO.,LTD
C710 NINGBO HUAYI IMPORT EXPORT CO., LTD
C704 NINGBO KAFFEE ELECTRIC APPLIANCE CO., LTD
B615, B621 NOKCHAWON CO ,LTD
D162 NONTREND
E106 NOSMOKEWITHOUTFIRE
E214 NOTO
D451 NUCLEUSCOFFEETOOLS KOREA
E304 OAS ROASTERS
A833 OATSIDE
D354 OGU
A325 OHJIN CORPORATION
B405 OHKI CO., LTD
B101 OHUBANCHA
B102 OKINAWA PREFECTURE SEOUL OFFICE
E203 ORAUND ROASTERY CAFE
B129 ORGANIC LOVE CO.,LTD
B608 OSTTE
A511 OTREE FOODS
C616 PANAMA GEISHA
Booth No Company
A908 PAPER POP
C627 PAPUA NEW GUINEA
C649 PARAGON FILTER
D374 PARANMANJAN
B242 PAVES CORPORATION
B332 PAYHERE
C401 PESADO 58.5
B351 PGSKOREA CO.,LTD
E414 PHILOCOFFEA
E405 PILGRIM COFFEE
D150 POP ROASTERS
E207 PPEOLDABANG
C257 PREFER
A201 PREGEL SPA
D168 PREMIUM COFFEE BEAN VACUUM STORAGE
C321 PRIMROSE SPECIALITY COFFEE
E113 PROTOKOLL
E107 PUBLIC COFFEE ROASTERS
C757 PUQPRESS KOREA
C324 PUZZLELOCK INC
A821 Q-CANSEAMER
B301 RAISIN ADMINISTRATIVE COMMITTEE
A709 RAMIE F&B
B314 RANG COMPANY
A218 REANGWA STANDARD INDUSTRY CO., LTD
E506 REDPLANT
E306 REFLECT COFFEE ROASTERS
D359 REFRESH LAB
B308 REGENCY TEAS (PVT) LTD
C657 REONAI
B525 RISHI TEA KOREA
E512 RIVERHEAD
C633 RIWOO FAMILY CO.,LTD
D428 RIXOS TRADING PLC
E406 ROUGH ROASTERS
B410 ROYAL ORCHARD / HYETO INC
B369 ROZEON
E205 RUBER ROASTERY
D507 RULI COFFEE
C215 RULLYCOFFEE
C645 RUWA COFFEE
B541 S&P INTERNATIONAL
C805 S.G.R PACK CO , LTD
A742 SAEKYUNG
A913 SAENAM F&B
B424 SALLYCOOK CO., LTD
A215 SALVA KOREA
D436 SALVADORAN COFFEE INSTITUTE
A813 SAMHO HIGHTECH
A206, A301 SAMI CORPORATION LTD.
B533 SAMJOO T&B
A373 SAMLIP
Booth No Company
A427, A541 SAMYANG CORP
D458 SAN FELICE
B678 SANBO
E513 SANDSTONE COFFEE LAB
E308 SANGDOO GRAY
B371 SANGDOPACK.INC
A507 SANGRIME
B249 SANGSUN TEA GARDEN
D502 SANS
B414 SARANGILTER
B642 SATURNBIRD
B420 SE COFFEE
L113 SEASONGLASS
A701 SEIL CO., LTD.
B419 SEOBANA CHURROS
A817 SEOHEUNG PNF CO., LTD
L104 SEOIL CORPORATION
B417 SEOLMEUI CO., LTD
B248 SEON DOL MA EUL
B419 B430 SEONGNAM INDUSTRY PROMOTION AGENCY
S121 SEOUL-FACTORY
A907 SERIM FLAVOR
E210 SEVEN H
A837 SEWON SYSCHEN CO.,LTD
D125 SEWOONGGC
B259 SHIN HEUNG NONG SAN CO.,LTD
C726 SHINE WITH COMPANION CO.,LTD
B545 SHINKINEDO KOREA
B661 SIGG
A641 SIGMA FN
C808 SIGNATURE9
E310 SIMON COFFEE
C743 SIMPACK
C708 SIMPLYMADE PTE LTD
D420 SINOLINK GROUP CO ,LTD
C107 SKY KOREA CO., LTD.
B246 SLOW2010
D165 SMILLS
E408 SNUGROASTERY
B121 SOA ORGANIC TEAS
D513 SOFTPACK CO., LTD
B422 SOJUKDOO
A119 SOM INTERNATIONAL CO.LTD
B104 SOMIDAM
C707 SONIC DUTCH
E311 SONTAG COFFEE
D371 SOPEX KOREA
A285 SPAR KOREA CO.,LTD
B308 SRI LANKA TEA BOARD
C403 SSOCCI
D521 STANDING COFFEE ROASTERS INC
A413 STARION
E303 STEAMERS
Booth No. Company
E002 STEREOSCOPE COFFEE
D550 STR
C551 STRONGHOLD ROBOTICS
B325 SUJAK COMPANY
B110 SUNAM FARMERS
D441 SUNGWOOTECH/CAMBRO
B201 SUNIN
B262 SUSOFOY
B374 SUWOLGYEONGHWA
A361 SWEETCUP
C211 SWISS WATER DECAFFEINATED COFFEE INC
C271 TABELLA CO.,LTD
B261 TABLA
B147 TABLE OF CONTENTS
C677 TAEHWAN AUTOMATION IND.CO.LTD (PROASTER)
L120 TASSE DE PROUST
S101 TAVALON TEA
B501 TEA KOREA CO , LTD. (AKBAR)
D373 TEAART COFFEE ROASTERS
E504 TEAM BLACK TAMPER
A260 TEAZEN
L119 TERRAEPANE
D543 TERRES DE CAFE
E411 TETONROASTERS
E017 THE ALTERNATIVE DAIRY CO
B377 THE BAREUN CHADAMSO
D143 THE BARN BERLIN
B313 THE DUTCH CHEESE & MORE
B364 THE EURO INTERNATIONAL
D151 THE FARADAY COFFEE
C717 THE MACHINE X BREEZEBEAN
B341 THE MAGIC STRAWBERRY
E101 THE QLAB CAFE
A421 THEJINHAN
B674 THERMOS
E305 THREEOCLOCK
E413 TOCH COFFEE
B304 TOGOPACK
B431, Conference No.315 TOSS PLACE
E509 TOSUNG VILLAGE
A505, A601 TOTAL F&B CO., LTD
D546 TREETOBAR
C715 TRINITAS COFFEE ROASTERS
C240 TRUEMAKER
A919 TURBO KOREA
L111 TWIZZLEY
A651 U.S MEAT EXPORT FEDERATION
B136 UCAN
D515 ULURU COFFEE
A245 UMC CO , LTD (UMCBIZ.NET)
C243 UNDER & OVER
B437 UNI ANGELS CO., LTD.
B108 UNISTORE
E102 UP SIDE COFFEE
L306 URBAN COFFEE ROASTER LIMITED
Booth No. Company
C301 US COMPANY
E313 VALUTO COFFEE
A809 VEDEC INC
D241, D351 VERAKOREA CO.,LTD
E312 VICE VERSA ESPRESSO
L313 VICOFA
STUDIO 159 VICTORIA ARDUINO
E015 VIDASTECH INC.
C518 VOLCAFE
B209 WE ARE ROOI
E010 WERK ROASTERS
B671 WILFA KOREA
A107 WIN BRIDGE
A254 WITTON FOOD BIOTECH LTD
C373 WONINTER SYSTEM,INC
C220 WOO DOH CO., LTD. / COMAC
A431 WOOJUNG BAKEWARE INC
A910 WOOSHIN FA&T
C613 WPM - G.M.P. INDUSTRIAL COMPANY
LIMITED
B117 WWW.OLAVEKOREA.COM
B118 WWW.SHESDECO.COM
B407 YEJUTECH KOREA
D353~D358 YEONGDO-GU, BUSAN
B235 YEONGYEONGDANG
C720 YITING
B260 YOUN WOO GREEN TEA & TEA
E103 YOUNG&DAUGHTERS
B135 YOUTHNUTS
B232 YUSINECO CO.,LTD
D459 YWHANOK
B264 ZADAM
L305 ZEROTH LAW
B123 ZHENG SHAN TANG
C705 ZHUHAI LUCKYMAN TECHNOLOGY CO , LTD
2 ) ROASTERY CAFE ZONE, COFFEE ALLEY
FEATURE 1 Business Program
3 ) BUSINESS MATCHING PLATFORM, CAFE SHOW MOCHA PORT
Cafe Show Mocha Port is a customized business matching platform, only available at Cafe Show Seoul. Inspired by the ‘Mocha Port’, Cafe Show Seoul’s Mocha Port provides opportunities for buyers and exhibitors to find perfect partners to each other Your business experience can be further expanded and connected to all over the world through Mocha Port
Total 7,431 buyers from 63 countries have been registered, and 5,613 meetings were matched through Cafe Show Mocha Port.
FEATURE 1 Business Program
5
) CAFE SHOW SEOUL X NAVER PROJECT FLOWER CONFERENCE
The ‘NAVER Project Flower Conference’, directly hosted by N AV ER, wa s held a t Ca f e S h ow S e o ul. F o r ex h ibi t o rs, t h e
conference introduced online business activation strategies and cases th a t c ould help small and medium en t erprise s (*SMEs) expand their customer touchpoints both online and *Small and Medium Enterprise
Date Location Organizer
Speaker
Naver Project Flower
Momos Co ee
Damkkot
Nov. 7 Thu 16:00 – 17:00
Conference Room 301, Coex Naver
Theme
NAVER Brand Launcher & Booster Proposing SME Brand Growth Roadmap
“Momos Co ee” Online Business Growth Case Analyzation
“Damkkot” Online Business Growth Case Analyzation
FEATURE 2 New Product Showcase
CHERRY’S CHOICE
‘Cherry’s Choice’ is a new product showcase that means the choice of co ee fruit, ‘Cherry’. You can meet 2024 steady seller, hit product(HOT) and the 2025 innovative new product(NEW) at Cherry’s choice in the lobby of Hall A on the 1st floor of COEX
Meet innovative NEW products/services that will lead co ee industry in 2025
* order in booth number
TEAZEN KOMBUCHA LEMON
A260
T E A Z EN Kombu c h a L e mo n Fl avor : Light, delicious, a n d heal t h y T hi s product is sugar and only 15 calories,
i t ’ s a light c h o i c e t h a t in c l u d e s
12 s t r a ins o f p r o bi o ti c s. It ha s
b e e n awa rd e d t he 1 s t pl a c e in th e
K omb u cha c a t e gory a t the 2 0 2 4
B ra n d of t h e Ye a r Aw a r d s ( Ko r e a
C on s u me r Fo rum / 2 0 21 2 0 24, 4 consecutive years)
TEAZEN
A206, A301
Bevercity Gongju Marron Base A825 “ T h
Made with Korean Gongju chestnuts! (21 6% Gongju chestnuts) -Contains a h igh pe r c e nt a ge of ch e s t nu t p aste ! (3 0% chestn ut p aste) - Enj oy
Li f e: 18 m o nt h
temperature (1-35 )
SAMI CORPORATION LTD.
f u lly a
M i n imi z i n g t h e typi ca l a f te r ta ste o f al t ern a ti v e s w ee t eners, this z e r osugar i c ed t ea p o w der f e a tu r e s a smo o th and r ef r eshi n g t a s t e Reflecting the zero-sugar trend it s the perfect choice for everyone from kids to adults to enjoy a healthy and refreshing iced tea experience
SWEETCUP
This is ‘YAAM BARO’ frozen dough, r ea dy t o ba k e r ig h t a f t e r th a wi n g w it hou t f er m en t a tio n. P r e -sh a p e d and fermented, it cuts cooking time by a t h i rd, m ak i n g ca f e- s t yle f o o d ea s y t o p r e pa r e without a c h e f L oc a lly p rodu ced, it is f res h e r a n d f a s t er t h an imports, with option s f o r c u s t omiz a tion. A dd c r ea m o r toppings to unique desserts for your store
champion with the BW4 CTS.
OHJIN CORPORATION
STARION Bun pan refrigerator
N e w S tand a r ds f or C omm e r ci a l Refrigerators, Starion With Starion s t e ch n o log y, indi r ec t c o o ling Bu n p a n r efrig e r a t o r, f r e ez e r will b e i n t r odu c e d i n th e s e c ond h a lf o f 2 024 It c a n b e sto red f res h e r w it h b r e ad doug h th r o u gh indi r e c t c o oling s ys t e m. It is a re frige ra t o r that can store large-capacity bread dough by inserting a bakery pan.
OHJIN CORPORATION
A361
Zero Iced Tea Powder
A373
SAMLIP
YAAM BARO Frozen Dough
A413
A437
MINT LABEL “HARVEST” introduces
ing r edie n ts f r om f a m ou s K o r e a n regions as powder, has launched with th e ni n th. ‘ M u a n G o lde n R o a s t e d
S w e et P o t a t o ’ P o w d er is a s w e e t
an d s avo ry ta s te , g rown unde r t h e
se a b r e e z e ‘ I c h e o n Ri c e p o w d e r con t ain s th e swee t ne ss a n d s avor y
t a s te o f supe r io r qu a lity of I c h e o n
Ri c e J e ju Fi r s t Wa t er M a t c h a t contains Jeju’s nature it tastes deep
CELLPLUS
GASSEM BEAN TO BAR SERIES
A912
We a re t h e c h o c ol a t e f ac t o ry t h a t make the chocolate with the belief of o u r M a ster b ra nd , G ASSE M BROM A [ G A S S E (Dialect of Jeju isl a n d C oupl e ) + MADE + T heob r om a (From ancient Greek Food of God)]. Experience sweet aroma and healthy bean to bar chocolate!
HMCNC CO., LTD.
TIMEMORE Sculptgrinder 078S/ The perfect grinder that achieved $5 million in Kickstarter funding
A641
B ru s h l e ss mo tor s a re a P I D con t ro l system co mm o nly fo u n d i n el e ctri c vehicle devices, have a long lifespan, a r e s a f e t o u s e , can adju s t RPM Additi o n a ll y, t he ‘K n oc k Sys te m ’ i s designed to discharge the remaining a m o u n t o f c o ee f r om t h e o utl e t where the ground co ee comes out, so that it does not a ect the taste of the co ee
SIGMA
FN
Higher Living Organic Rooibos Turmeric
B231
I n t r o d uc i n g t h e o r g an ic r oo ib o s t ur m eric t
nme n t t o be aw a r ded t h e QUEE N S AWAR D FENTER P RISE: INTERN ATION A L TRADE 2 01 9 This p roduct is mad e b y h an d-pi c ki n g
a ni c r o o ibo s grown in the Cedarberg Mountains, a protected clean area in South Africa.
HIGHER LIVING
nobo Barista Grade Coconut m*lk Drink
A833 n obo Ba r i s ta G r ade C o c on ut M * l k D rink 1. nobo c o c
u
milk m a d e from fresh coconut. We smash, press a n d pa c k a ll c o c o n u t w ithi n 7 d ay af t e r pl u ck f rom t re e 2 n ob o is a pla n t based p ow e rhou se o f y u myum, great for body and never sorry realness. Like all sassy do-it all adult pe o pl e, no b o l oves b o ld, h a tes th e n o r m a nd
life!
OATSIDE
CIDO JUICE
B251
We a re p roud o f being t h e leader s in the juice segment in Latvia also in the Baltics over the course of many years, of the fact that our juices are highly rate d in mo re t ha n 20 o t h e r countries all over the world including J apa n , Chin a , C a n a da , U n i te d A ra b Emirates We are proud to produce j u i c e s i n L a tvi a alt h o u g h we h a ve rem a i n ed t h e on ly loc a l la rge-sc a l e juice producer in Latvia.
FNB CO., LTD.
ALWAYZN
B501
J a so n Tea P od , d eve loped f or t h e
L t d., the c ompa n y speciali z i n g i n TEA during 20 years. Tea pods can help you to make standard taste of t e a s b y usi n g t he c o e e m ac hi n e which you are using at your cafe 1 Easy and quick tea drink preparation
2. Pe r fec t si ze for a pop u l a r po r te r fil t e r 3. Op t imi z ed g r ind f or TE A extraction by machine
Kombucha tea with flower
B517
The two types of flower kombucha, e xt r a ct, a l t er n a ti v e s w e e t e ne r s , w e r e r eleas ed as n e w p r o d uc ts i n A ugu s t this y ear sold out on ou r on li n e s t o r e a t a U S e x h ibitio n “Lemon Chrysanthemum Kombucha” o ers a r ef r es h ing lem o n y z i n g combined with the subtle fragrance of ch r y s a nthemum f a h a rmo n io u s blend. “G r apef r uit Hibiscu s Kombucha” combines the swe
KKOKDAM
Ostte Burn 1000 Americano
B608
The Ostte Burn 1000 Americano is a diet co ee with guarana and banaba l e af e xt r a ct t h a t r edu c e body f a t and suppress post-meal blood sugar spi k e s. W ith its c l e a n A m e rica n o serving, giving you.
OSTTE
Aries
C229
Ar i e s is a n a ll- a roun d ,
yo ur c o e e experience From Turkish to espresso to filter, Aries meets all preferences wit h its e x clusi v e 83m m c oni c a l burrs, deli v ering a unique ta s t e O u r p a t e n t e d qui c k - r e le a se bu r r mechanism makes Aries the easiest gri n d er you’ ve ever cl e a n ed wh il e a dju s t a bl e R P M o pti on s l e t y o u expl o re di verse co e e fl avor s wit h ease
MCP CORP.
Hollander Dutched Chocolate sauce
B520
T h is is th e on ly c h o c o l a t e sau c e created for specialty co ee It tastes ama z ing o n e v e r yt h ing t h ank s t o th e smoot h , no s t a lgi c fl a
of
g r a d e Dutched Cocoas. Made with smooth R a in f o r e s t A lli a n c e C o c o a s , R ea l
Vanilla, and sugar
HOLLANDER CHOCOLATE CO.
Trutina - Scale fCo ee Brewing
C240
Tru ti n a is t he mo st ad va n ce d scal e fb rew i n g co e e Tru tina h as a d u a l tim er d ua l s ca l e f u n c ti o n T hi s fu n cti on s h ows t h e tot a l ext racti o n time input weight, as well as the time weight separated by each pouring. It also displays the flow rate standard great help in consistent pouring.
TRUEMAKER
TEA KOREA CO., LTD. (AKBAR)
C259
I K AWA’ s n e w p r o du c t, P r o 10 0 x i s the mo st ad van ced I KAWA Sampl e Roaster to date with new innovative
Se n sm o un t ed o n P r o 10 0 x de t ec t moi s tu r e r eleased during r oa s t
P r o100x o er inn o v a ti v e f e a tu r e
su c h a s A u t o -D e t e c t 1 s t C r ack , Target Development Mode, Moisture
R e l e as e G r a ph bas e d o n moi s t u r e release data.
KIJEONG IN T ERN A TIO N A L CO.,LTD IKAWA PRO100x
C361, C441
The Swan combines new technology with nearly 100 years of experience in esp r e s s o m a c h in e inn o v a ti on , a ll ow i n g L a Ma rzo cco to re imagi n e t he co ee g r inde r At its co re , t h e Swan grinder features patented antistatic technology that removes any s t a tic cha rge f rom the co ee as i t leaves the burrs.
FELLOW Aiden Precision Co ee Maker
C271
Mee t t h e m a c h i ne c h an g in g t h e narrative that automatic drip co ee is s y no n ymous w ith “bad” c o e e
Combining precision, control, speed, Aide n b r e w s pou r - o v er qu a lit y c o ee w it h t h e p re s s of a but t o n
Sip a si n gle s e rving b r e w a 1 0cup b a tch exactly h ow the roa s te r i n ten ded?dial i n yo u r ow n re cip e2024 Copenhagen, Specialty Co ee Association ‘BEST NEW PRODUCT’
TABELLA CO.,LTD.
BEZZERA KOREA
C453
The Bent wo o d Ve rtic a l 63 is a tru e all-in- o ne c o e e grind e r, suitabl e for both espresso and brewing. Dual cooling fa n s minimi ze h e a t impac t du r ing g r i n ding, whil e its v e rti ca l blad e desig n f r e e f r o m sec u rin g bolts, e n su r e s c onsi s t e nt grin d p a rti c les With smo o t h , 1 0 0-mic ro n a dj u s tme n ts a n d a f u lly seale d i n te rn a l stru c t u re, it m a ximi ze s th e
BENTWOOD VERTICAL 63
C301
L e g a c y c a n b e u s e d with up t o 4 grinders, ensuring d i v ersity b y p roviding c u sto me r s w ith a va r i e t y of c o e e b e ans. It a u t om a ti ca ll y p r o c e s ses not only e sp r e s so bu t also milk products and can produce barista-quality milk foam. Although the size has been reduced, Eversys’ f u ll p ow er p r o d u ctivity h as be e n mai n tai n ed. We w ill i n t ro d u c e yo u to th e n ew n ews f rom Ko re a ’s
distributor, us company
D149
Ca f e m o is a n in n o v a ti v e b a t t e r ypowered portable espresso machine that allows you to brew high-quality esp re ss o easil y, a nytime a nywhe re E quipp e d w ith a r e c h a r g e abl e b a t t er y i t o pe r a t es w i t h o u t t h e n e e d f a n ele c t r i ca l c onn e c ti on, it s lig h t w e ig h t c ompa c t desig n o e r excellent portability Additionally its h ig h -p r e s su r e e xt r acti on f un ctio n d e li v ers c o ee with a l e v e l o f professional barista.
swan
LA MARZOCCO
Cafemo
CAFEMO
D213
A un iqu e , arti s ti c design gi v e s SUIREN the playfulness of toy blocks
t h a t y o u c an c u s t omi z e wit h rib s available in six di erent colors (sold sepa r a t ely) Mo r e t h an a billio n possible combinations. We hope this
j oy ‘S UIR E N’ is th e J a p a n e se wo rd ‘water lilies’, so named because of its
VDAS Hyper Espresso Machine
THE ALTERNATIVE DAIRY Co.
E017
THE ALTERNATIVE DAIRY, Australia’s
sell
Design Aw
It supports customizable extraction
ma c hi ne o
c
e
experience that combines creativity and convenience
VIDASTECH INC.
REAL9 FIT
L305
The REAL9 FIT is a next-generation espresso machine for cafes, o ces, a nd hom e s. It f e a tu r e s a n ov e l extraction mechanism using stepper motors and room-temperature water t o d e li ver c o nsi s t e n t, high-q u alit y esp r e s so while r edu c ing e ne r g y consumptio n by 97% o f t ra diti o n a l m a c h in e s T h e ma c hine ’ s p r e cis e pressure control minimizes unwanted ch emi ca l r e acti o ns , en s ur ing n o n -
Zero Tea Base
2 0 2 4 Z e r o Te a B a s e Li n e La u nc h ! Explore our new Zero Iced Tea with & M a n g o Fl a t P ea c h C h amomile & Apple Seoul Factory’s Zero Tea Base, a Ze ro S u gar p ro duc t o ers th re e ref reshi n g i c e d t ea fl avo rs K n ow n fth e i r lig h t r i c h f ru it a ro mas , thes e bas e s ma ke it ea sy to a re f re shi n g drink by simply adding water Enjoy a delicious beverage convenientl
SEOUL-FACTORY
bo
It
based beverage used in over 70% of famous local cafes in Australia such as ST ALi, SINGLE 0, PROUD MARY, and Axil Co ee The balanced, clean ta s t e and ri c h fl a v or of th e r a w ingredients go well with va
THE ALTERNATIVE DAIRY CO.
Jardin Class Drip Co ee Bag
S311 int r odu c es th e ‘Ja r din Cla s s D r i p Bag , ’ all ow i n g you to e n j oy f res h l y ro a s ted co ee a nytim e , a ny wh e re , with ea s e The lin e up i nc lud e s fi ve si n gle- or igin va r ieties f ro m famo u s c o ee r e gi o ns a n d t w o fl a v o r e d options, catering to di erent tastes The stylish packaging enhances your co ee experience, inspiring creativity with every sip
JARDIN
ZEROTH LAW
Check out the hit products and services (HOT) that brilliantly decorated this year!
* order in booth number
A219, A229
Highball Flavor Base&Syrup A252 S
Explo r e HYUNG K UKK F &B ’ s highballinspired bases and syrups for
Grapefruit Base oers zesty grapefruit and hig h ball a r om a , per f e ct f o r
non - a l c o holi c highb a lls T h e shelfstable Highball Syrup Zero includes G r a pef ru it Sign a tu r e and L e mo n Syrup blending sweetness, tartness a n d highball n o tes. E o r tle s s fl avo r, anytime!
HYUNGKUK F&B
every bite Perfect for crafting your favorite strawberry latte, waes, and more—let your creativity shine!
Pure Pistachio 100% Paste 1.1kg
g it ideal for use in bakeries, desserts, gelato, and more As a key player in the recent Dubai chocolate dessert t r e nd, it h a s b e c om e o n e of th e hot t e s
on Naver Smart Store
CINAVRO KOREA INC
A433, A551
The 360° view SEJONG display oers versatile configurations for face-toface, promotional, or self-service use, adapting to diverse business needs. Its trendy, patented design in Korea enhances customer engagement and pu r c h a sing in t e nt. Id ea l f o r showcasing fresh products like dairy, b e v e r ag e s , an d s a l a ds, it d e li v e r s e n e r g y - e - c i en t p er f or m an c e T h e b u ilt-in d e f r o s t w a t e r ev apo ra ti o n s y s t e m ensu r es h a s sle-f r e e maintenance
A504
Experience the perfect 3-layer frozen ca k e s h eet c r af t ed w ith Ja n g ’ s B a k er y ’ s sign a t u r e r e c ip e r e fi ne d ov er 1 6 y e ars. Mad e wi t h 40 % domestic eggs, it oers a soft texture and rich, nutty flavor Pre-sliced for co nve n i e n ce , i t ’s id ea l f or c re a tin g c a k e s w it h c r eam and f ru it af t e r th a wing, per f ect f or bu s y caf é seasons. W ith an imp r e s si v e 4.8 6 average rating, Jang s Cake Sheet is the perfect base for your next bestselling menu item.
I n t r od u ci n g th e CR-MB - 30 0 a c ompact and light w eight semia u t om a ti c pie r olle r b y Tai w a n ’ s C CFM It f e a t u r e s adj u s tabl e thickne s s f r om 2mm t o 23mm , enhan c ed sa f ety with in t erlock s , a n E MERG E N C Y but t on, a n d r u n / standby switches. Unlike traditional man u al mod e ls, it op e r a t e s w it h a j o y s ti c k f o r s ea ml e s s l e ft-righ t control. Weighing just 78kg, it oers a significant ad vantage compa red to standard pie rollers exceeding 100kg.
DAEH YU N FOOD MA C H I N E CO.,LTD
CAFE FRUIT
ARNEG KOREA
SEJONG Refrigerated cabinet
JANG’S CAKE
3 sliced frozen cake sheet
A661
Minu dough sheeter
Blending Apple Juice
B110
Su n am F a rme r s me r g e s
su stainabilit y, inn ova tion, cu stome r s a tis f ac tio n under the slog a n
“ P l ea s u r e f r om F a rm ” Ou r a ppl e
jui c e is c raf t ed in H ACCP- c ertifie d facilities, ensuring safety We blend season a lly har v e s t e d a pples t o enhance their natural flavors. Using a d v an c e d p r odu c tion t e c h niq u e s jui c e e xt r action e xpertis e Suna m delivers a product that captures the true essence of fresh apples.
SUNAM FARMERS
Fruit syrup blending tea
B401
Dajeongheon’s Fruit Syrup Blending
Te a is an inn o v a ti v e blending t e a th a t c o mbin e s h a n dc r af t e d frui t s y ru p w it h h er b a l t ea b a gs It is a h e alt h y b eve r a ge m a de f r om frui t syrup f ree of artificial coloring an d p r e s er v a ti v e s, pa c k a g e d t og e t he r the harmonious blend of refreshing fruit and fresh herbs! Enjoy blending tea easily anytime, anywhere!
Good Proper Tea set
B147
B r itish sp ec i a lty tea b ra nd G o od & P rope r te a b ox Go od & P ro pe r ha s c o n si s t ently w on th e G r e a t Ta s t e Awa rds i n t h e U K ., w hic h is c alle d the Oscars o f th e f o od ind u s tr y, since 2017, It is a tea that has been recognized for its quality in the UK, th e country o f black te a Th e e cofriendly corn starch sachet allows the tea leaves to expand fully enabling y o u t o s a v or the t e a ’ s d e p th a n d
Dubai style chocolate scone
B314
D ubai ch o c ol a t e is a d e s sert th a t gain e d f a m e , w it h a vide o p o s t e d b y a n influ e n c e r f
U A E driving its
y It h a s also ga r ne red sig n ific a nt a t te n tio n f r om the M Z g e n e r a tion in Ko r ea
The D ubai- s t y led cho col a te s co n e , r e s e a r che d a n d d e v eloped b y RangCompany, is a dessert made by kadaif in chocolate and decorating it with milk chocolate
RANG COMPANY
TABLE OF CONTENTS
With me Macaron
B425
Gluten-Free(100% almond powder)
A h e a lt h y de s se r t w it h 6g o f s u ga r (3g of u n r efined r a w s u g a r, 3g o f r e g u la r suga r ) , r e du c in g the s ug ar c o n t e nt b y a b o u t 4 0 % c o mp a r ed t o r e g u la r mac a r o n s -
A l t e rn a t i v e de s s e rt th a t c a n b e c onsumed b y di e t e rs , di a betics , and b l ood su g ar p a t ien t s - P a t en t registration in October 2023(No 102 5 9 3 988, Smart drying d e vi c e f o r manufacturing low-spec macarons)
Jardin Class Drip Co ee Bag
B430
int r odu c es th e ‘Ja r din Cla s s D r i p Bag , ’ all ow i n g you to e n j oy f res h l y ro a s ted co ee a nytim e , a ny wh e re , with ea s e The lin e up i nc lud e s fi ve si n gle- or igin va r ieties f ro m famo u s co ee regions and two
K-DORAJI
DAJUNGHEON
GGORANGJICARON CO.,LTD
Non-carbonated lemon/ grapefruit ade
B437
S t a ying true t o the Don Simo n brand, this ade contains real freshly s q ue ez ed jui c e f r o m six l e m on s , allowing you to enjoy the fresh and tangy taste of the fruit itself Unlike the British-style carbonated ade, this is an American-style non-carbonated ade, making it enjoyable for people of a ll ag e s. R el ea s e d t h is s u mm e r, it ha s al r ea dy p r oven its v al u e b y c o ntinu o usly selling out in majo r markets.
Yorkshire Gold Tea
B533
Japanese premium milk roll cake
B545
These
creating Yorkshire Gold Tea.
SAMJOO T&B
f a ct i on Aw a r d e xp o rts t o 1 7 countries worldwide
SHINKINEDO KOREA
Peugeot FreshMix pepper
B559
It is a p remium pepper rel e ased i n 2024, a popular product of Peugeot a nd a p r o du c t th a t c an f e el th e scent of France in a grinding. Pepper goes beyond the prejudice that it is g r i n d e d on ly w h en me a t is grilled it goes w e ll pari n g with v ariou s ing r edients such as fruits, chees e and so on Coriander seed and fennel s e ed we re u sed a s ki c ks, a n d highquality peppers were used to exude a rich nuance
KYUNG DO INC.
CITRUS SAMPLER KIT
B604
th
i r own ta ste Thi s a p p roach al l ows u s t o c o nvey th e va l u es o f ou r b ran d slogan, “Happy Moment with Citrus”, in a fun and clear manner Since the available citrus varieties change with th e s e as on s the c
n ts o f t h e Citrus Sampler Kit vary each month. 2 0 2 4 R e d D ot D esign A
ZERO SUGAR MATCHA BLEND
B615, B621 N
Blend made of Korean matcha that h a s b ee n c ulti va t e d w ith
ut b e i n
bit t e r and soft. N o k c h a w o n Z e r o Sugar Hojicha blend is Korea origin a s w e ll It is high-q ua lity H oji c h a which has subtle and savory tastes Ze ro S u ga r Ea r l G rey Bl en d w i th a fragrant, deep taste of Earl Grey tea
NOKCHAWON CO.,LTD
UNI ANGELS CO., LTD.
New Daily One-Touch Tumbler
B674
The ‘New Daily One-Touch Tumbler ’ is a new series of THEROMS’ steady sell e r ‘ D aily One -Touch Tu mble r ’ It is designed wit h t h e c on c e pt o f ‘THEROMS therapy’ that relaxes the mome n t y ou dri n k a drink w it h a THERMOS Tumbler in your daily life It c o m e s in 9 c o l o rs, 5 c a pa c iti e s, a total of 18units.
THERMOS
COMPAK BOLT 83
C349, C433
The ‘BOLT’ co ee grinder, designed fba r i s t a s , o e rs t w o mod e s : P R ED O SE M O DE a s t , c o nti n u o u s gri n di n g, FR ESH M O D E f r ea l-tim e grinding It allows easy maintenance with blade cle a ni n g r epla c eme n t wit ho ut adj u s ti n g setti n gs. A cle a ning mod e quickly c l e a n s th e co ee chute The ‘BOLT’ ensures fast simple maintenance cleaning.
DOOREETRADING
1 00 % Ja m ai c a B l ue M o unta i n � Co ee (Whole Bean Medium Roast 12oz)
C721
Experien c e the ultim a t e in c o e e l u x ur y w it h this 12 o z b a g of 10 0 % J am a i ca Bl ue Mo u n tai n ® C o e e m e di u m- r o a s t e d wh o le b e a n co ee Sourced from the renowned Bl u e Moun t a i n s o f J am a ic a, t h es e medium-roasted beans o er a rich, balance of acidity sweetness, aroma. Enjoy the pure, unadulterated taste of each bean, freshly ground to your desired coarseness.
M’JA - INSTANT COFFEE CAPPUCCINO COCONUT
C745 M ’ J A - I N S T ANT C OFFE E
-
UY
TH
A I N UI ( HTN ) r e l e as e d M ’J A Cappuccino Coconut in 2023. - The c o mb in a t i on o f n a tu r a l c o c onu t s c e nt a nd c o c onut milk p o w d e r creates a natural sweet taste - The cappuccino creamy taste goes well with the n a tu r al s c ent of c
c onu t milk , all o w i n g y
u t o f eel a n
co ee taste di erentiated from other instant co ees.
ZP-1 Single Dose Grinder
C613
Meet the ZP -1 Single Dose Grinde r by WP M: th e epi to me o f p re cisi o n c o n v e ni e n c e W ith t ool-f r e e dis a s s e mbly f e o r tl e s s c l e anin g step-less grind adjustment, it delivers a seamle s s c o ee e xpe r ie n c e It s sl ee k d e sign h ig h -p e r f o rma n c e components ensure that every co ee lover can achieve the perfect grind, every time
W P M - G . M. P . I ND US T RIA L COMPANY LIMITED
Minos Outdoor Multipack
:Premium hand drip camping
pplies
S t e e l 42
Bu r r Light w e ight H a n
Mill 3. Stainless Steel Co ee Dripper 4. S t a i n l e s s S t ee l D rip P ot 6 0 0 5 Stainless Steel Camping Cup 320 6
Stainless Steel Co ee Bean Storage C ontain e r 60 7.P B T C o e e Sp o o n 8 Waterproof Sealing Pouch
SMILLS
HUYEN THOAI NUI
JAMROCK GREEN CROPS
Easy-to-edit blackboard chalk board
D175
The Moga Blackboard is a versatile, bl ac kbo a rd designed wit h ove r 3 0 years of material expertise. Its special surface allows for clean erasing, even after multiple uses, making it perfect
f o r busi ne s s e s n e e di n g f r equ e n t u pd a t e s W it h a sl ee k m a t t e bl ac k finish, it blends seamlessly into any spa c e T he cu s t omizable writin g
s u r f a c e e n a b l e s s t o r e o wne r s t o express their unique brand identity
MOGA
MANUS.S
D331
El Rocio represents the Korean semiau t o m a tic esp r e s so machin e T h e comp a ct design, h ig h p e r fo rm a n ce and detail e d finis h a r e f e a tu r e s o f Manu s S t h a t s ta n d o u t i n yo u r kitchen. In addition, its classic design could turn any place into a cozy cafe You c a n wit ne s s t h is ou t s ta n di n g e sp re ss o m ach in e ove r 1 0 di e re n t countries now
EL ROCIO ESPRESSO MACHINE
Hero DY Deluxe Coldbrew Maker 800ml
D241, D351
He r o DY Delu xe C old B r e w Ma k e r Wins 2022 German iF Design Award A f t er t w o y ear s of h a r d w or k , w e have created a new paradigm of cold brew maker that is sophisticated and elegant. G e ometric a l a n d ae sth e ti c unique design, luxurious and durable m a t er i a ls , a n d eve n la rge- c apacit y si z e s! E n j oy c o l o rful and delicio u s c o ee w it h a un iq u e a n d u niq u e maker!
VERAKOREA CO.,LTD
WEBER WORKSHOPS
Spring Clean
D301, D311
A r e v olution in esp r e s so m a chin e c l ea ning , me e t th
p a t e n t e dmechani s m S p ri n g C l ean I t all ow s a full 200mL of water to build up in a spring-lo a d e d re s e r voir re le a se s th a t full amount back th r oug h the b r e wing pip e o v e r th e 3 - w a y s o len o id i n t o y o ur d r ip t r a y T h a t means less time spent cleaning, 20x t h e vo l u m e of wa te r u sed to clea n per cycle
M.I.COFFEE
FRISS RED PLUM BASE
D519
T he F r i s s R e d Pl u m Bas e is a b eve rage base t h at is widely l ove d among th e p r odu c t lin e u p I t features a texture a refreshing taste reminiscent of freshly crushed plums. T his p rodu c t fills you r m o uth wit h a bu r s t of f resh fl ava nd a roma A s a sig n a t u re p ro du c t i n th e re a P l u s Friss lineup it can be used in various a pplic a ti on s s u c h as ades, t e as , more
ANDREAPLUS
LAZY MOMENT COFFEE STAND SINGLE ORIGIN DRIPBAG COFFEE
E006
It is a s ingl e - o rigin c o e e dri p bag f e a t u ri n g t w o of ea c h o f fi ve di s ti n ct c o e e v a r ieties E n j o y a r ang e of delightf u l c o e es a n d find y ou r p e r f ec t m a t ch w ith t h i s d r ip b a g co ee t h at yo u ca n e n j oy conveniently anytime, anywhere
L AZ Y M O MENT COFF E E STAND
FEATURE 2 New Product Showcase
2
) CAFE SHOW EXCELLENCE AWARDS
Cafe Show Excellence Awards debuts itself to celebrate the excellence of participating products and brands as well as to promote sustainable growth of the cafe and F&B industry The best products/services by category were selected among 60 Cherry’s Choice
Date
Location
Nov. 6 Wed 17:10
Conference Room 401, Coex
Outstanding Innovation
Superior Sustainability
El Rocio Manus.s
Vidastech Inc
VDAS Hyper Espresso Machine
The Alternative Dairy Co Alternative Dairy
Made in Korea
Samlip
Savory Leader
Teazen Teazen Kombucha Lemon
Dooree Trading
FEATURE 3 Cafe Show ESG
More aromatic and sustainable future Let’s make it with Cafe Show Seoul!
Cafe Show Seoul sets sustainable goals
To operate ESG exhibition for sustainable future
As a leader in MICE industry and a global business platform.
For sustainable MICE industry For future of global co ee industry For every stakeholder’s better lives
We will continue to commit to our promises.
1. Carbon neutrality and energy e ciency
2. Zero waste events
3. Sustainable sourcing and procurement
4 Lo c al co m mu ni ty co ll ab or ation, d i ve rs it y , and inclusion
5. Expanding ESG through education an d engagement
1. Supporting a sustainable co ee industry
2. Eco-friendly packaging and waste reduction
3 .Promoting environmentally conscious co ee consumption
4. Susta i nable water use i n p r o d u cti o n a n d processing
5. Improving labor conditions in ethical co ee regions
FEATURE 3 Cafe Show ESG
Decrease Carbon Emission How to achieve
1. Waste Management
Waste decreased 95%
Minimize waste during the event / use recycled material
Waste conversion 10% Co ee grounds collection program, Beverage can/glass bottle rate /paper separation
Waste decreased 80% Tumbler campaign (install washing station) per visitor
Minimize food waste 80%
2. Energy Management Reduce electricity 95%
3. Water Management
4. Sustainable material/source
Reduce water 95%
Install food recycling bins (2 per hall), campaign to reduce tasting/tasting amount (reduce tasting cups)
Minimize overtime use
Reduce water usage through 3oz small tasting cup campaign usage
Minimize printed 50%
Show Guide/Directory/Invitation (eco-friendly paper/ink), Digital Notice material/packaging Paper entrance badge/Lanyard made of recycled material, reusable bag
Use recycled material 80%
Registration desk/event venue/customer support/rest area 100% made of for organizer’s recycled material (except for the banner) signage/structure
Provide eco-friendly accommodation for invited global guest speakers/ accommodation buyers/global media
Reduce carbon
Public transportation campaign, share list of eco-friendly transporter to footprint the exhibitors
6. F&B Management Sustainable Menu 100%
Provide eco-friendly/local food/vegan menu for invited global guest speakers/buyers/global media
Donate food Foodbank donation program (in process) (minimize food waste)
7. Local Collaboration Promote local 200% Seoul Co ee Spot (Seoul Tourism Program)/Enjoy Cafe/ tourism Cafe Show roastery cafe zone Co ee Alley (promote local roasteries)
Local 10000 People Seoul Co ee Festival Starfield Library participation - Co ee Talk Concert, Co ee Library, Mini Co ee Art Gallery
Create jobs 150% Operation sta (security/registration/information/tourism), in local area interpreter, construction
8. ESG Education and Promotion ESG Education 200% ESG education and promotion for all stakeholders
Exhibitor ESG 70 Exhibitors Campaign to minimize waste in construction
Visitor ESG 10000 People Agreement for recycling and container use agreement
Since 2013, Cafe Show Seoul’s eco-friendly campaign, “Thank You Co ee,” has been promoting sustainability Since 2023, the event has also adopted the Seoul MICE ESG Guidelines, implementing a systematic and professional approach to ESG operations. Cafe Show Seoul’s vision is to lead the sustainable MICE industry, take responsibility for the future of the global co ee industry, and create a better life for all stakeholders. Moving forward, we will continue to bring together our passion and commitment through Cafe Show ESG, fostering sustainable management and eco-friendly practices.
Through various ESG campaigns within the exhibition hall, we have reduced greenhouse gas emissions, showing an e ect equivalent to planting approximately 14,292 trees
from decreased exhibition venue energy usage
Reduction from decreased promotional print material production quantity
from reusing furniture/equipment
Reduction from reusing assembled booths and structural components 68,029kgCO2eq
Recyclable Modular Design and Eco-Friendly Recyclable Materials
Booths p rovid e d to exhibi to r s we re design e d w ith a re u sable modula r approach, utilizing eco-friendly and recyclable materials (such as wooden panels) while minimizing single-use materials. Typically, wooden booths
a t d o m e s tic exhibitions a re disc a rd e d du r ing dismantling, g e n e ra tin g su b stant i al wa ste H oweve r, the woo den mo du lar b o o t hs p rovid e d by Cafe Show Seoul were designed for reuse, so when dismantled, they were all collected and separated, resulting in nearly zero waste The collected wo ode n b oo th m a teri a ls (b oo th walls , f u r n itu re, lig h ting , e tc.) will b e reused in other exhibitions.
Co ee Grounds Collection Campaign and resource recycling
D uring Ca f e Sh ow S e o ul, a c o e e g ro unds c o llection camp a ign wa s cond u c ted f or Exh i bi tors. Gi ven the exhibition ’s high co ee g round s waste, recyclable collection bins made from recycled paper were created and pl a c ed i n t h r e e l o c a ti o ns: t h e A-B Hall c onne c tion c o r r ido r, th e C - D H all co n necti o n corr id o r, and inside E H a ll. C o e e g ro unds f ro m participant booths were collected and recycled Approximately 27kg of co ee grounds were recycled during this event. Additionally, food waste from booths was guided to be separately collected and recycled through designated disposal bins.
Tumbler Cleaning Zone Installation in Conjunction with Reusable Cup Usage Campaign
As part of th e re us abl e cup campaig n, t umbler cle ani ng zones wit h automatic sterilization machines were installed in 8 locations across the exhibition halls. This setup minimized the inconvenience of using tumblers, reduced the use of disposable paper cups, and encouraged visi t o rs t o c o nsum e b eve rages w a s t e -f re e T h ro ug h this initi a ti ve , p a rti c ip an ts c o ntrib u t e d t o wa s t e re du c tion w hil e in c re asing th e i r awareness of sustainability and eco-friendly practices.
Cafe Show Seoul 2024 partnered with Kakao Map to establish an indoor
convenience Visitors can now locate 3,891 brand booths, facilities, and real-time information through the Kakao Map app Reduction of
The i n do o r mappi n g servi ce sig n ifi can tly red u ced p a per m a p u sage a n d u n n e ce ssary reso u rce wa ste, representing a sustainable and eco-friendly practice Traditional paper maps, often discarded after events, were replaced with Kakao Map’s digital indoor mapping solution, setting an example of sustainable event management.
t rac king , boot h n avig a tio n , an d a cc e s s t o c o nve nie n c e f a ciliti e s F or visi t ors w h o p reviously f o u n d navigating the venue challenging, it saved time and provided a more seamless and comfortable viewing environment.
digital map displays (DID) throughout the venue, the event enhanced sibility, allowing participants to easily check exhibitor information e
FEATURE 3 Cafe Show ESG
2) SOCIAL COMMUNITY CONNECTION AND VALUE CREATION
Local Job Creation
Cafe Show Seoul actively employs over 170 event operation sta ac ro ss va ri ou
and event guidance, along with Seoul MICE Supporters, to ensure smooth exhibiti o n o p
ve impact on the local economy and realizes social value through job creation.
Expanding Local Community Participation
S e o ul C
e F e s ti val , a
u r rent event o f Ca f e Sh
S e o ul , provides co ee enthusiasts with an opportunity to fully experience glob al co ee c ult ure i n an urb an s etting Si nce 2016, Ca fe S how Seoul has been organizing programs that are freely accessible to citizens in convenient locations, including not only COEX but also
Local Small Business Cooperation Project (Enjoy Cafe, Seoul Co ee Spot)
The Enjoy Cafe program, open to all cafes based in Korea, brought together a total of 196 partner shops. Additionally, 20 Seoul Co ee S p o t loc a ti on
revitalization.
Through various promotional channels, Cafe Show Seoul introduced E nj
i nvit ati on s to t h e ex h ibiti on. Th es e
to experience the event and established a platform for local small businesses to grow and expand nationwide
Talent Development Program
(Global Youth Idea Contest, Korea Co ee League)
C a fe S h ow Seou l runs ta l e n t d eve l
to su p por t the sustainable growth of the co ee industry The Global Co ee Youth Idea Contest discovers innovative ideas from young talents, while the Korea Co ee League (KCL) fosters the next generation of co e e p ro fe ssio na ls th rough six comp e titions a nd system ati c support.
FEATURE 3 Cafe Show ESG
3) GOVERNANCE TRANSPARENT AND ETHICAL EXHIBITION OPERATION
Establishment and Distribution of ESG Guidelines
exhibitor preparation manual to encourage sustainable exhibition pa r ti c ip a tio n T h
implementing ESG (Environmental, Social, Governance) principles during exhibition participation and promote their practice
Exhibitor ESG Practice Agreement and Green Booth Operation
Cafe Show Seoul contributes to spreading sustainable exhibition culture by collecting ESG practice agreements and recruiting green booths from exhibitors to actively participate in the ESG campaign. Comp ani es parti cip ati ng in E SG ca n be id entified t hroug h g re en booth markers at the venue
ESG Campaign with All Stakeholders
exhibition venue, we have conveyed sustainability messages and ra ised awa re n e ss am o ng va
venue, ESG status boards and signages are placed to continuously instill awareness in exhibitors and visitors about the ESG campaign message
Publication of Sustainability Report and Compliance Management Practice
Ca fe S h ow Se o u l ha s e sta
p ro fe ssiona l and system a
c ESG ope ra tion system to system a tically manage e nvi ronmental , social, and governance activities and achievements for sustainable management Additionally, we publish a sustainability report that r e fle c
practice of compliance management.
FEATURE 4 BLEISURE SEOUL
The Cafe Show Seoul, in collaboration with the city of Seoul, is o ering a bleisure initiative for overseas participants visiting Korea “Bleisure”, a combination of “business” and “leisure”, provides a unique opportunity to enjoy various aspects of Seoul’s culture through city tours, cooking classes, and lucky draws
Date Location
Nov 6 Wed – 9 Sat Hall B Lobby L100
Nov. 7(Thu) Northern Seoul Tour (Changdeokgung, Insadong, Namdaemun Market)
Nov. 8(Fri) Southern Seoul Tour (Bongeunsa Temple, Seoul Sky, Seokchon Lake Walk)
Nov. 9(Sat) Night Tour (Nodeul Island - Taste of Seoul Festival, Seoul Dal Experience)
Vouchers for Nodeul Island <Taste of Seoul Festival>
Namsan Cable Car
Samwon Garden <Taste of Seoul>
Nov. 7(Thu) ~ 9(Sat) 13:00 -17:00
WORLD COFFEE LEADERS FORUM Conference
The World Co ee Leaders Forum, Asia’s leading co ee conference, is the first international co ee-focused conference in the world to be o cially sponsored by the International Co ee
the theme of “Diversity “ It explored “Diversity” from three perspectives—business, culture, and environment—and shared insights on how to leverage it as a valuable resource
Title
Date
Venue
Theme
Organization
O cial Supporters
Scale
O cial Language
Programs
Online Channels
The 13th World Co ee Leaders Forum 2024
Nov. 6 Wed – 9 Sat, 2024
Conference Room, Coex, Seoul, Korea
Designing Diversity in Co ee Industry
World Co ee Leaders Forum Organizing Committee
5,000 Participants from 77 Countries
English, Korean (ENG & KOR simultaneous interpretation available)
Plenary Session
Professional Session
Origin Adventure Session
SCA Education Program
Champion Session
Global Coee Youth Idea Contest
www wclforum.org
wclf.co ee
wclf_co eeforum
worldco eeleadersforum
Program
Schedule
Program and Speaker
Plenary Session
10:10 - 10:50
10:50 - 11:40
n the Plenary Session of the World Co ee Leaders Forum, under the theme “Designing Diversity in the Co ee Industry,” global leaders from within and beyond the co ee sector shared perspectives on the current state, challenges, and future direction of the co ee industry and the Plenary Session itself
Period Nov. 6 Wed 10:00 - 18:00
Venue
Conference Room 401, Coex, Seoul
Theme Designing Diversity in Co ee Industry
O cial Language English, Korean(ENG & KOR simultaneous interpretation available)
Jennifer “Vern” Long World Co ee Research CEO
Designing Diversity in Co ee Industry
Business, Culture, Environment
Pauline Brown
Aesthetic Intelligence Labs Founder Former Chair of LVMH North America
11:40 - 13:00 Lunch
13:00 - 13:50
James McLaughlin Intelligentsia Co ee CEO
13:50 - 14:40
14:40 - 15:30
Luiz Paulo CarmoCo ees CEO
The Aesthetic Advantage
Critical importance of genetic diversity for the future of specialty co ee
Franz Zeimetz Lost Origin Co ee Lab CEO
A Journey in Fermentation: Bridging Beer and Specialty Co ee
Seungyeon Cho The Tamgulife Creator
How did Seoul become a city of co ee shops?
15:30 - 15:50 Co ee Break
15:50 - 16:40
Hide Izaki Izaki Co ee Holdings Inc. CEO
Co ee Omakase, Co ee as a ne dining experience
16:40 - 17:10 Panel Discussion
17:10 - 18:00
[Moderator]
Chahan Yeretzian
Award of Speaker Appreciation Plaques and Cafe Show Excellence Awards
Professor of Analytical and Physical Chemistry & Head of Co ee Excellence Center at Zurich University of Applied Sciences
Professional Session
The Professional Session featured top experts sharing skills and knowledge across 12 topics, including brewing, cupping, roasting, and sensory analysis, as well as practical insights on menu development and sales strategies for café startups
Period Nov. 6 Wed – 9 Sat
Venue
Conference Room 307, 308, Coex, Seoul
O cial Language Korean Partner Monthly Co ee
10:00 - 12:00 (A track)
11:00 - 13:00 (B track)
13:00 - 14:00
How to Sell More Brewed Co ee than Americano
14:00 - 16:00 (A track)
CEO of Co ee Hwa Roasters Geon-woo Choi
Discover flavors through cupping, from delicious light roasts to smooth, non-bitter dark roast
Exploring Co ee Signature Menu Design through 2024 WCIGS
Social Media Insights from Fillout Co ee, the Brand with 100,000 Followers
CEO of Co ee Finder Jun-ho Ji
Uncover the secrets of co ee aroma with 20 aromatic compounds
CEO of Easyfoodinfo Nak-eon Choi
Get a precise understanding of the Development Time Ratio (DTR)
CEO of Signature Roasters Moon-gyu Jang
Everything You Love About Authentic Italian Co ee
E ective cost and revenue planning for cafes under 100
2024 WCIGS Champion Barista Seung-chan Wi
Setting Up My First Roaster and Initial Roast Proles
CEO of Roex Co ee Jong-kyu Yu
Preparing for the 2026 Brewers Cup Competition
2023 KBrC Champion Barista Dong-min Kim
Practical Sensory Training with KCTC Champion and Coach
CEO of Fillout Co ee Hee-heung Noh
Examining Organic Reactions in Specialty Co ee through Wine
CEO of SCENTONE Jung-hyeok Ahn
15:00 - 17:00 (B track)
CEO & Roaster of D:mine Co ee Roasters Bo-sung Kwon Barista of D:mine Co ee Roasters Hye-jin Song
Manager of Imi Co ee Gyeong-won Woo
CEO of Thomas Co ee Lab Hyun-jae Lee
Origin Adventure Session
The Origin Adventure Session, specially curated by the World Co ee Leaders Forum and the Cup of Excellence (COE), o ered an immersive experience in specialty co ee Participants had the opportunity to cup top-quality beans from renowned co ee origins
Period Nov 7 Thu ~ 8 Fri 10:00 –12:00 / 14:00 –16:00
Venue Conference Room 317, Coex, Seoul
Speaker Gary Urrutia, Managing Director of COE(Cup of Excellence)
Laurie Linn, Membership Director of ACE(Alliance for Co ee Excellence)
O cial Language English, Korean(ENG & KOR consecutive interpretation available)
Partner
Elevating Excellence : Impact of COE
Explore COE with CVA
SCA Education Program
Period
Venue
Subject
Speaker
The Specialty Co ee Association(SCA) professional education program o ered opportunities to enhance training capabilities, featuring AST Calibration Sessions on Barista Skills and Sensory Skills. Notably, the Barista Skills Calibration, returning after four years, provided key insights into the new CVA (Co ee Value Assessment) concept
Nov. 8 Fri – 9 Sat 10:00 – 16:00
Conference Room 300, Coex, Seoul
SCA AST Calibration for Barista Skills & Sensory Skills
Jungjin Kim CEO of NEWS COFFEE
Heesoo Chae CEO of Black Ground Co ee Lab [Sensory Skills]
Seoyoung Lee CEO of COFFEEBUY
Sungye Chun CEO of Chromite Co ee
Champion Session
A unique opportunity to meet the world’s best barista! This session, curated by the World Co ee Leaders Forum, featured Mikael Jasin, the 2024 World Barista Champion (WBC). Participants enjoyed
co ee through demonstrations and tastings of his signature beverage.
Period Nov. 9 Sat 13:00 – 16:00
Venue
Conference Room 317, Coex, Seoul
Speaker Mikael Jasin
O cial Language English, Korean(ENG & KOR consecutive interpretation available)
Global Co ee Youth Idea Contest
The Global Co ee Youth Idea Contest was held to discover talents who can grow as leaders in the co ee industry and to showcase creative and innovative ideas for sustainable industry development
Period Nov. 7 Thu 13:00 – 16:00 Venue Conference Room 300, Coex, Seoul
Judges
Schedule Name A liation Position
Time Order
13:00-13:15
13:15-14:00
Opening Ceremony and Competition Introduction
Final Presentations by 2 Teams (Babel / Sangsaengjadeul)
14:00-14:20 Break Time
14:20-15:00
Final Presentations by 2 Teams (Eummiron / Love & Burn)
15:00-15:30 Final Evaluation & Break Time
15:30-16:00 Award Ceremony
Seunghyun Cho Uncanny Head Roaster A liation: Center Co ee, Birosso Co ee, Glarimento, UNCANNY Achievements: 11th Place, Korean Co ee Roasting Championship
Eunju Ko Korea Tourism Organization Professional Consultant Assistant Professor, Gangdong University Board Member & Academic Committee Member in Tourism and Hospitality Associations Certified Co ee Barista & Sommelier Judge 2019 Cafe Show Seoul Competition Judge
Results
World Co ee K-Dessert Pairing
Period
Venue Sponsors
An experiential program was organized featuring fresh co ee from various origins paired with K-Desserts such as Gaeseong Juak, Yakgwa, and Hangwa The program provided a platform for networking between speakers and participants, while also introducing foreign attendees to high-quality K-Desserts and showcasing Korea’s traditional heritage alongside its co ee culture
A tour was o ered for international speakers, VIPs, and industry professionals to experience traditional Korean cuisine and enjoy the stunning night views of Seoul
Nov. 6 Wed 18:30 – 21:30
Korea House & Seoul Sky, Seoul
Korea Tourism Organization
SEOUL COFFEE FESTIVAL
Co ee makes our daily lives more fragrant and special. With books, stories, and beautiful works of art, our lives become even more colorful Celebrating its 9th year, the Seoul Co ee Festival has chosen the theme of “Palette”, inspired by the diversity that blooms from Seoul’s co ee culture and the art that surrounds it. At the Seoul Co ee Festival, people of various backgrounds gather and, like a palette, discover their own unique colors while blending with others to create new shades. In this harmony of co ee and art, experience moments of healing for the soul and add vibrant hues to your daily life through diverse and enriching experiences.
A unique experience o ering new inspiration with co ee
Co ee Library
What’s your Color? Discover the Lives of Artists This year, the ‘Co ee Library’ used the theme of ‘Palette’ to showcase the lives of artists who bring color to our daily lives Through creative and
Date Oct. 26 Sat – Nov. 10 Sun, 16days
Location
Subject What’s your Color? Discover the Lives of Artists
Seungbaek Kim, Author of The Brewing Recipe Guide
Red the Symbol of Challenge and Passion When you overcome the fear of challenge, you can achieve even greater growth
Marc Song, Author of Rewriting Co ee Theory
Sanghyun Kim, Author of You Can Achieve Anything in the End X Heo Joon, Autthor of I Am a Branding Expert
Yellow
Orange the Symbol of Creativity and Curiosity With boundless curiosity, we push beyond the boundaries of life and step into a broader world
the Symbol of Radiant Energy and Through unique branding, we make an impact and share knowledge and life experiences through books
Green the Symbol of Life and Harmony A magical transformation breathes new life into the disposable cups we encounter in our daily lives
Mini Co ee Art Gallery
Blue
the Symbol of Freedom and Possibility
In a vast blue world where diverse people and cultures come together, we freely travel and paint the stories of everyday life
the Symbol of Sensibility and Creativity Just like purple, a blend of many colors, the more experiences we have, the more new ideas we can create
This year, through the Mini Co ee Art Gallery exhibited in the Co ee Library, you could have the chance to explore the life and stories of illustrator Shin Moon-seop through his projects and notable works. The ‘Paper Cup Drawing’ project, which began in 2017, captured cafes from cities around the world, including New York, Seoul, and Portland. It provided a unique experience where viewers could enjoy stories unfolded on a round surface of a paper cup, from di erent perspectives
Date Oct. 26 Sat – Nov. 10 Sun, 16days
Location
Moonsub Shin, Illustrator of Paper Cup Drawing
Hanno Lee, Author of Tokyo Specialty Co ee Trip
Co ee Publishing Brand ibline X Monthly Co ee
Purple
Co ee Talk
Stories of People O ering New Experiences Through Co ee
A special time where those who love co ee, books, and art gather to share their lives and stories.Immerse yourself in the aroma of co ee and diverse conversations, and color your daily life with vibrancy
Period Nov. 6 Wed – 7 Thu, 2days
Venue
Nov. 6 Wed
Nov. 7 Thu
[Theme] Co ee, a cup of warm comfort for me
Speaker Seungbaek kim 2022 KBrC Champion
[Theme] Why he draw them on the take-away cup?
Speaker Moonsub Shin Paper Cup Drawing Illustrator
[Theme] How far have you explored Peru & Bolivia?
Speaker Marc Song Green Bean Buyer (1597 Co ee)
[Theme] Competition, Something More Valuable Than Winning
Speaker Cole Torode CEO (Rosso Co ee Roasters)
[Theme] The Challenge of Imunika : Embracing Specialty Co ee and Wellness
Speaker Jinhu Park CEO (Imunika LLC)
[Theme] Cafe Startup A to Z
Speaker Sanghyun Kim CEO (Feelm Book, Cafe Gongmyeong)
[Theme] How to Maintain Long-Lasting Branding
Speaker Heo June Directer
Starfield Library in Starfield Coex mall B1 floor
This year’s Seoul Co ee Festival’s Co ee Library, Co ee Talk, and Mini Co ee Art Gallery move the stage to the interested in co ee culture
A special moment with trendy and diverse co ee culture
Seoul Co ee Spot
In the vibrant city of Seoul, where diverse people and stories converge, we introduce you to 20 uniquely colorful cafes These cafes stand out with their original concepts and creative menus, making Seoul’s cafe scene a hub of constant discovery and enjoyment Dive into the unique stories and cultures of each cafe and immerse yourself in the co ee trends sweeping through Seoul!
Date Nov. 6 Wed – 9 Sat
Location Seoul Co ee Spot Cafes
Seoul Co ee Spot
Tomorrow’s co ee that we prepare with small actions in our daily lives
“Thank You, Co ee” with Cafe Show ESG
future and enable us to enjoy our beloved co ee for a long time We encouraged local residents to participate in ESG activities alongside the Cafe Show
2024 Korea Co ee League EVENT
The Korea Co ee League(KCL) is a representative co ee competition in Korea aimed at
Date Nov. 6 Wed - 9 Sat
Location
Host MONTHLY COFFEE
Organizer Korea Co ee League Organizing Committee
Composition Korea Barista Championship (KBC), Korea Team Barista Championship (KTBC), Master of Cupping (MOC), Master of Brewing (MOB), IKawa Korea Roasting Championship (IKRC), Korea Co ee Roasting (KCR)
Media Engagement
• TV 8 / Paper 32 / Online 604 / Youtube 166 = 810 Exposures
<Joongang daily>
Advertisement/Promotion
Media Engagement
• TV 8 / Paper 32 / Online 604 / Youtube 166 = 810 Exposures
<Financial news>
<Maeil business news>
<Joongang>
Partnership / Media Advertisement • Outdoor Advertising
Parnas Media Tower
COEX XPACE and COEX Parking Lot Display Advertising
Amazing Parnas (Parnas Mall)
Street Banner (COEX Square, ASEM Square, near ASEM Tower)
Bridge Signboard (Seocho Seonam IC, Seocho Naegok IC, Gangnam National Traditional Arts High School, Guro Siheung IC)
Cafe Show Seoul O cial Partner Shop ‘Enjoy Cafe’: 196 cafes
Seoul Co ee Spots Selected: 20 cafes
Monthly Co ee
Regular Content Exposure in Monthly Magazines
Partnership / Media Advertisement
Promotion Partnership and contents collaboration with major media
• Korean Media Partner
Co ee TV
Media Operation
Achieved 44,392 Views on Video Clips
Advertisement/Promotion
Partnership / Media Advertisement
Creation of Diverse Media Content through Influencer Collaborations
• Collaboration with 187 influencers across YouTube, blogs, TikTok, and Instagram, generating 1,500+ pieces of uno cial content.
Advertisement/Promotion
Media Exposure
• Korean Platform
Naver Shopping Korea’s largest online commerce platform, featured the Seoul Cafe
Online Exhibition from November 6-12, 2024
Show
Media Exposure
• Korean Platform
Restaurant Business Plaza by Baemin, Korea’s leading food delivery platform, featured the Seoul Cafe Show with three premium content pieces, e ectively sharing industry trends and insights.
Advertisement/Promotion
O cial Channel Management
• Newsletter Distribution
A total of 36 newsletters were sent in 2024
Advertisement/Promotion
O cial Channel Management
• Instagram
34K followers, 2 95M views, 451K reach in 2024 with 100% more interactions and 1,400% more link clicks compared to 2023
Seoul Promotional Video
2023 Cherry’s Choice
2024 Co ee Alley Exhibitors 2024 Seoul Co ee Spot
Reels + Guides
Advertisement/Promotion
O cial Channel Management
• Facebook 73K followers, 1.767M views, 529K reach in 2024 with a 71 7% increase in link clicks compared to 2023
2024 Exhibitors Introduction
Concurrent Events (WCLF)
Concurrent Events (Seoul Co ee Festival)
Event Programs
2024 Enjoy Cafe Curation
O cial Channel Management
• YouTube 98,989 views and 450,947 impressions in 2024