2024_결과보고서_영문_250113

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Nov. 6 Wed – 9 Sat, 2024 Coex, Seoul

The 23rd Seoul Int’l Cafe Show Show Report

Co ee understands and respects you Just the way you are

With more variety of colorful lives The world will move a step forward and Tomorrow will shine brighter

Full of colors, Makes the world better

COLORFUL CAFE SHOW

THE 23rd SEOUL INT’L CAFE SHOW 2024 COLORFUL CAFE SHOW

Last November, the Cafe Sho w Seou l b r o u ght the c i ty to life wit h th e delightful aroma of coee, concluding with great success. This year’s theme, “Colorful Cafe Show,” highlighted “Diversity” and “Inclusion,” presenting key values for the sustainable growth of the coee industry. The event celebrated the richness of coee cultures worldwide, emphasizing respect and connection across national, regional, and cultural boundaries.

As the premier business platform for the global Co ee, food and beverage industries, the Cafe Show Seoul welcomed 681 companies from 36 countries and showcased 3,891 brands, marking its largest scale to date. The exhibition featured a diverse range of co ee content, from unique flavors crafted in c o ee - produ c ing r egion s to ca f e spaces re flectin g individua l ity an d creativity.

The event is concurrently held with the World Co ee Leaders Forum, where global co ee experts shared valuable insights, and the Seoul Co ee Festival, which transformed the city into a vibrant hub for co ee culture. Through its exhibitions, conferences, and festivals, the Cafe Show Seoul provided a space to explore new possibilities, celebrate diversity, and foster growth within the global co ee community.

Full of colors, Makes the world better COLORFUL CAFE SHOW

Overview

Title The 23rd Seoul International Cafe Show 2024 (Cafe Show Seoul 2024)

Period Nov 6 Wed ~ Nov 9 Sat, 2024

Opening Hours Nov 6 Wed ~ Nov 8 Fri 10:00 18:00 (Last call for entrance at 17:30) Nov. 9 Sat 10:00 ~ 16:00 (Last call for entrance at 15:30)

Venue Hall A E, Coex, Seoul, Korea

Hosted by

Organized by

Scale 681 exhibitors, 3,891 brands from 36 countries 127,745 visitors from 75 countries

Theme Full of colors, Makes the world better COLORFUL CAFE SHOW

Exhibit Items Co ee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances, Food Service Industry

Awards • Global Top Exhibition by Ministry of Trade, Industry and Energy

• Leading MICE Event by Seoul Metropolitan City

• Best Trade Show by Asian Federation of Exhibition & Convention Association(AFECA)

• Outstanding Exhibition Brand by the Korean Exhibition Industry

Supporter

Sponsor

Media Partner

Certification

Online

Channels www.cafeshow com cafeshowseoul seoulcafeshow theseoulcafeshow showcase/cafeshowseoul

Concurrent The 13th World Co ee Leaders Forum Event The 9th Seoul Co ee Festival

EXHIBITION

Schedule Overview

CONFERENCE

FESTIVAL

COMPETITION

Show Composition & Entrance Guide

Conference Room 3&4F

Total Machine & Equipment, Bakery, Gelato, Ice-cream, Showcase, Raw Material

Tea, Beverage, Chocolate, Desserts, Tableware, Interior, Consulting

Studio 159
High-end Machine, Roastery Cafe, & Equipment
(Roastery Cafe Zone)
Grinder, Espresso Machine, Filter

Exhibitor

Show Result

36 Countries

Visitors

651 Exhibitors

3,891 Brands

1,957 Booths

Business Consulting

207BWon (146M USD)

Meetings Matched

455,000

75Countries

127,745Visitors

(B2B 92,133 + B2C 35,612)

Show Result (Exhibitor)

Exhibits & Countries

Exhibits

Countries

North America

Co ee (30 4%)

Tea (15.9%)

Raw Materia (10 1%)

Beverage (8 9%)

Machine/Equipment (8.1%)

Bakery (8.1%)

Packaging/Container (5.3%)

Franchise (3.9%)

Interior (2 8%)

Chocolate (2 8%)

Ice-cream (1.9%)

Etc (1 8%)

Mid/South America

Europe

Asia

Africa

Oceania

Australia

Brazil

Canada

China

Colombia

Costa Rica

Czech Republic

Denmark

Egypt

El Salvador

Ethiopia

Germany

Greece

Guatemala

Honduras

Hong Kong

Indonesia

Italy

Jamaica

Japan

Myanmar

Netherlands

Panama

Papua New Guinea

Rwanda

Singapore

Spain

Sri Lanka

Switzerland

Taiwan

Tanzania

Thailand

Turkey

United Arab

USA

Vietnam

Emirates

Show Result (Exhibitor)

Show Result (Visitor)

Visitor Category

Cafe Show Seoul organizes business day / public day depending on the main purpose of visit for exhibitors and visitors to communicate more e ciently and E ectively

11/6 - 11/7 (Business Day)

Target: B2B Visitors with business purposes

11/8 - 11/9 (Public Day)

Target: B2C Visitors who want to experience various co ee culture and co ee trends

Data Collection

[1st] Visitor Registration

Data required for all visitors to submit

- Period: 11/6 - 11/9 (4 days)

- Collection: Online

- Responses: 127,745

[2nd] Post Show Survey

Post-show survey data collected from respondents

- Period : 11/15 ~11/21 (7 days)

- Collection: Online

- Responses : B2B 826 / B2C 3,598 / Total 4,424

Show Result (Visitor)

General Information Demographic (B2B, B2C)

Show Result (Visitor)

General Information

B2B Visitor Category

Show Result (Visitor)

Survey Result (B2B, B2C)

FEATURE 1 Business Program

1 ) EXHIBITOR COMPOSITION BY

EXHIBITION HALL

Total Machine & Equipment, Bakery, Gelato, Ice-cream, Showcase, Raw Material

Tea, Beverage, Chocolate, Desserts, Tableware, Interior, Consulting

High-end Machine, Specialty Co ee, Roastery Cafe, Co ee Machines & Equipment

Unique beans and co ee from global roastery cafes full of character!

HALL A
HALL C
HALL B
HALL D
Co ee, Roasting & Brewing Equipment, Grinder, Espresso Machine, Filter
HALL E

FEATURE 1 Business Program

1 ) EXHIBITOR COMPOSITION EXHIBITORS LIST (ALPHABETICAL ORDER)

Booth No Company

E204 1% COFFEE ROASTERS

D358 ABRAHAM COFFEE

D260 ABYSSINIA COFFEE

C601 ACCEPT COFFEE

C641 ACELIFE

E403 ACHROMATIC COFFEE

C109 ACUBA

B106 ADDEDBIOME

A909 AGRICULTURAL CORPORATION JUNGNAMMIGROUP

L108 AIT INNO

B421 ALL THAT MANUL

B416 ALLNEW KOREA CO.,LTD

L132 ALMOND BOARD OF CALIFORNIA

A257 ALREGEN

B141 ALTDIF

E412 ALWAYSAU8UST ROASTERS

B251 ALWAYZN FNB CO , LTD

B551 AMAN PREMIUM TEA

A217 AMPOL FOOD PROCESSING LTD

D519 ANDREAPLUS

D556 ANOTHERMINES

D107 ANTHRACITECOFFEE

A401 ANYONE F&C CO.,LTD

A433, A551 ARNEG KOREA

B348 AROMA F I

A108 AROMA INTERNATIONAL CO.,LTD

B323 AROMA LINE

C667 AROMAVILLE COFFEE

S301 AROUNZ

D353 ARTCENT

C711 AT ONCE INDUSTRIAL CO., LIMITED

A621, A717 AVE CO., LTD

B370 AVENGERS WINE

E201 AYA COFFEE

C405 AYANTU

B380 BAEKHAK TEA HOUSE

B215 BAKE DUBU

B611 BAKEPLUS

B563 BAKERY 1946

D368 BARNABAS COFFEE CLUB

L308 BARTOOLER

C625 BEANS CAPSULE COFFEE

C722 BEANSPACE COFFEE

C801 BELETU INC

B446 BELLIE FOOD

S131 BEOBE CO.,LTD

C105 BEST GREEN LIFE CO.,LTD

C453 BEZZERA KOREA

C753 B-HAVEN

B229 BIZNEER CORPORATION CO., LTD

E001 BLACK ROAD COFFEE

Booth No Company

C277 BLESS BEAN

C225 BLUPINO

D425 BNK ROASTERS

E407 BONANZA COFFEE ROASTERS

B252 BONUM APRON

D257 BOSSANOVA COFFEE ROASTERS

D364 BP COMMERCE CO., LTD

D417 BRAZILIAN SPECIALTY COFFEE ASSOCIATION

E410 BRICKSAND ROASTERY

D552 BUJA ROASTER

B429 BUONO BUONO COFFEE ROASTERS

D457 BURNING ROASTER

Conference Room No.318 BUSAN TECHNO PARK

E505 C.IS

D356 CAFE 385

D352 CAFE DE COLOMBIA

C303 CAFE DE COSTA RICA

C319 CAFE DE HONDURAS

A252 CAFE FRUIT

C750 CAFE PURPLEMINT

D249 CAFEDLE

D209 CAFELAB

D149 CAFEMO

E501 CAIRO COFFEE COLLECTIVE

L130 CALIFORNIA PRUNE BOARD

B226 CALM'O

E514 CAMEL COFFEE

B378 CARRYING INTERNATIONAL FOOD CORP

B438 CCONLAB / MAMKKUT

A437 CELLPLUS

B654 CHA WON

C637 CHAEUN BESTEC

B509 CHAMORE., LTD

E211 CHATSWOODCOFFEE

B122 CHEILCUSTOM

B633 CHEON JI IN TEA COMPANY INC

B663 CHLEUN INTERNATIONAL

B415 CHO RYO

B234 CHUNGSUKGOL GAMRO DAWON

A425 CINAVRO KOREA INC

E503 CLARIMENTO

A349 CNT MART

D101 COBEANS COFFEE CO., LTD

B522 COCOSIENNA

E402 COEO

C661 COFFEE CHAPS

E111 COFFEE EXPLORER

E409 COFFEE GUY

E011, E013 COFFEE LIBRE

E510 COFFEE M STABLE

Booth No. Company

D252 COFFEE ME UP

E023 COFFEE MONTAGE

A246 COFFEE N DP CO.,LTD

C217 COFFEE TUCAN INC

D361 COFFEE.N ART

D528 COFFEEHOLIDAY

D357 COFFEEMIMI

D113 COFFEEPLANT

E206 COFFEERADIO

C518 COFFEIN COMPAGNIE

D341 COLOMBIA

A101 COLORCUP

S334 COMANDANTE

D554 COMMAND COFFEE

B240 COMO SIEMPRE

E007 CONNECTS COFFEE

C814 CONSTANT

B217 COOKINGSTORY

B223 CORESHTECH CO.,LTD

A501 CORKCICLE

E114 COSPIR

B362 CREATIVE MONGSIM

C313 CULTURE CREATIVE

B253 CUTCO

A665 DAEHAN FLOUR MILLS CO.,LTD

B119 DAEHEUNG CO., LTD

C508 DAEHEUNG KOREA. CO.LTD

A313 DAEHO FOOD

A661 DAEHYUN FOOD MACHINE CO.,LTD

D201 DAEKYO CORPORATION

B128 DAELIM WOODCRAFT

A829 DAEYUNG BAKERY MACHINERY IND CO.,LTD

L126 DAIJIN ENTERPRISE CO., LTD / TIGER COMPANY LTD

C541 DAIN INCORPORATION

B401 DAJUNGHEON

E301 DAK COFFEE ROASTERS

S134 DAMAYO PACK INC

B359 DAMCCOT

E009 DANILSEOUL

D461 DDATEA

B547 DECORIA

E008 DEEP BLUE LAKE COFFEE&ROASTERS

B222 DEFFO

D401, D501 DELICO CO ,LTD

A243 DELIGHT SODA

D531 DELPHIC

D355 DEMER COFFEE ROASTERS

B356 DESSERT THANK U

E314 DIE SYNTHESE

D155 DIECRICHKOREA UMINOMUKOUCOFFEE

C703 DINOVO ESPRESSO AND HOMEWARE COMPANY

C309 DMCC

B241 DMP BOOKSTORE

B321 DNP SPIRITS

E507 DOHWA APT

Booth No. Company

C337 DOING INTERNATIONAL

C323 DOLCEVITA ROASTER

A407 DOLPHIN CO , LTD

B227 DONGBANG INTERNATIONAL

A725 DONGGU ELECTRONICS

B361 DONGIL PLATECH

D217, D321 DOOREE CORP.,LTD

C349, C433 DOOREETRADING

B211 DOUBLESWEET

D443 DSC[COFFEESESANG]

D527 DUTCHPRESSO

B428 DYIWORKSHOP

C110 DYNAMIC TRADING CO.,LTD

C816 EARLY IN THE MORNING COFFEE FACTORY

C232 EASYSTER COFFEE ROASTER

B353 EATING DOES MATTER

B355 EAT'S BETTER

D433 ECOM VILLAGE

B130 ECPLUS FURNITURE & ENP FURNITURE

C603 EDMS

A226 EGGS UNLIMITED

C330, C417 EIDEN

D331 EL ROCIO ESPRESSO MACHINE

B408 ELITE NATUREL ORGANIK GIDA SANAYI VE TICARET ANONIM SIRKETI

B318 ENZYME FARM, A FARMING ASSOCIATION

C514 ER CORPORATION

C706 ERAEPLUS

C810 ESPRESSOKOREA

D533 ESSENTIA FACTORY

C629 ETHIO GROUP INC

D173 ETHIOPIAN COFFEE ASSOCIATION

C807 F&B SERVICE

A112 F&G KOREA. CO.LTD

C305 FAIRTRADE KOREA

L307 FARMPIA CORP

E021 FELT

D225 FILLOUT

B363 FLOWER TEA

E309 FMCOFFEE ROASTERY

B519 FODAM TEAHOUSE

A533 FOOD GRAVITY COMPANY LIMITED

D233 FOODMACHINEKOREA

A748 FOODRIDGE

D525 FOOSUNG CORPORATION CO., LTD

B427 FOS SOLUTION

B372 FULL LAND INDUSTRIAL CORP

C511 FUSO INTERNATIONAL

D169 GABE SIGNATURE COFFEE

B413~B418 GANGNEUNG SCIENCE & INDUSTRY PROMOTION AGENCY

D171 GANGWON STATE UNIVERSITY

D539 GENE CAFE

B549 GFFOOD

B425 GGORANGJICARON CO.,LTD

C449 GIESENKOREA CO,.LTD

E105 GIMISA

Booth No Company

E508 GINOSKOCOFFEE

A825 GIOLAK CO.,LTD

B247 GLASS HADA

E108 GLEAM ROASTERS

B641 GLOBAL GENERATION

B124 GLUEHWEIN / VIN CHAUD

A718 GOGO COFFEE

S111 GOLDEN PARTNERS CO.,LTD

B601 GOLDENBROWN

B236 GOOD INTERNATIONAL

E104 GOOD TASTE COFFEE

E209 GORO COFFEE ROASTERS

B245 GORONG_LAB

B557 GRAINS COOKIES

A611 GRAND WOOSUNG

B221 GRAPEFRUIT TREE

L125 GREENPEBBLE

B250 GROWGLOW

L301 GSC INTERNATIONAL

C325 GUANGZHOU JETINNO INTELLIGENT EQUIPMENT CO.,LTD

C204 GUATEMALAN COFFEES

E212 GURU COFFEE ROASTERS

A811 GUSCOOKER KOREA

B604 GYULMEDAL

D548 H COFFEE ROASTERS

D537 HACHI PROJECT

A819 HAELSSEN & LYON

E302 HAEWOL COFFEE

D560 HAIMTREE

E511 HANKOOK COFFEE

B112 HANKOOKTEA CO

B111 HANLIMSA BOOKS

A842 HANMIF3

A832 HANSUNG SHOWCASE

D463 HANULDARI INC

D213 HARIOKOREA CO., LTD

B564 HAWAIIAN PARADISE COFFEE

E005 HEBECOFFEE

D159 HELLENIC WINE

B376 HERB WORLD COMPANY

C621 HERE COFFEE ROASTERS

B224 HIFLUX COFFEE FILTER

S114 HIFUDI

B143 HIGH GREEN CO., LTD

D163 HIGH-CAPACITY AUTOMATIC DUTCH MACHINE 'TWINS'

B231 HIGHER LIVING

C640 HITCH COFFEE

E004 HITCOFFEE ROASTERS

C747 HIVE KOREA

A912 HMCNC CO , LTD

D261 HOCUS POCUS ROASTERS

B520 HOLLANDER CHOCOLATE CO.

Booth No Company

C224 HONEY COFFEE CO., LTD.

C425 HONEYBEE

B255 HONGGANG, THE MAGIC GINGER

E502 HOOD ROASTERS

A801 HOSHIZAKI KOREA

A419 HRS. CO , LTD

B125 HUNYPOT

C745 HUYEN THOAI NUI

B138 HWAJINMOLTECH

B634 HYDRO FLASK

B403 HYDROASIS CO.,LTD

B120 HYPHEN CORPORATION

A219, A229 HYUNGKUK F&B

B603 I AM GREENER

C701 IBDS

L112 IBUBBLETEA CO., LTD

C504 ICS KOREA

B368 IDEAS OCEAN LTD., CO

B631 IFOODNET CO.,LTD

A225 IFS

B145 IL GUSTO CO.,LTD & TEAHOUSE CHEONGDAM

E117 ILDIO COFFEE ROASTERS

C247 IMEXTECH CORP.LTD

A521 IMYO

C521 INDONESIA TRADE PROMOTION CENTER

E019 INTELLIGENTSIA COFFEE

C729 INVESTMENT TRADE PROMOTION CENTRE OF HO CHI MINH CITY

C205 IRHEA

Conference Room No.318 IWCA KOREA

A531 JACHIN F&B

B311 JADE F&B

C721 JAMROCK GREEN CROPS

A504 JANG'S CAKE

S311 JARDIN

C664 JAYEON TRADING

B140 JEIL CHARACTER & PREMIUM CO., LTD

A337 JEWON INTERNATIONAL

B258 JIRI MOUNTAIN'S NATIVE GINGER EXTRACT MADE BY A MASTER

B239 JIRISAN CHUNG GANG WON

B257 JOANSVILLE CORPORATION

B418 JUGA COFFEE

L115 JUKRO TEA

C409 JUNHAN FNC CORP.

L116 JWAY FOODS KOREA

D558 KABITREE

C670 KAFFEE WELLMADE

A845 KAISER ICE MAKER

D131 KALDI COFFEE LAB INC

D449 KALERM TECHNOLOGY (SUZHOU) CO , LTD

B673 KAYA KOREA CO., LTD

Booth No Company

B430 K-DORAJI

D462 KEEPERS MARKET

E307 KEEPTHAT

D152 KEW & LEAVES

C259 KIJEONG INTERNATIONAL CO.,LTD

L109 KITCHENNKITCHEN

B517 KKOKDAM

L310 K-MILK

C724 KOKOHAA BY CACAOFAMILY

D437 KOOKJE COFFEE

C653 KOREA CORONA CO.,LTD

A534 KOUKAKIS FARM

L101 KUSMI TEA

A749 KUVINGS

A901 KWANG MYUNG IND. CO., LTD

B559 KYUNG DO INC

D119 LA CABRA RISTERI

C361, C441 LA MARZOCCO

S331 LAB CNC

A632 LASSELE

E202 LATT

A841 LAWFIRM LEAGUE

E006 LAZY MOMENT COFFEE STAND

C101 LE SILENCE COFFEE

E401 LEAVES COFFEE ROASTERS

B344 LEETEK

D378 LEFT COFFEE ROASTERS

B225 LET'S CHA

D557 LIEUCOMPANY

B132 LILFANT.CO LTD

E115 LINCHPIN

E208 LINKAGE COFFEE

B127 LIQUORMARKET BE

B233 LITTLE TEA GARDEN

D363 LITTOS COFFEE CHEWS

E404 LOHNT COFFEE

B113 LOOKOURTEA

D137 LOWKEY

A835 LUMAR

B413 LUXURY COFFEE BREAD GABEMANJOO

D301, D311 M.I COFFEE

B219 MA JUNG SEOK

L117 MADVANILLA

D561 MAGA COFFEE CO LTD

A741 MAGIC TULIP

E116 MALIC

A536 MAMAN GATEAU

C619 MANDEHLINGCOFFEEKOREA (GLOBAL MANDEHLING)

E112 MANUFACT COFFEE CO

B149 MANWOL

L103 MARCO'S CHOCOLATE

C651 MARI STEIGER�

C725 MARK J.

L123 MARLENKA

C226 MAVO

C812 MAY FOREST

Booth No Company

A644, A733 MCNULTY KOREA

C229 MCP CORP

E109 MEANINGFUL COFFEE ROASTERS

C201 MELITTA PROFESSIONAL DONGHYUNTECH

B244 MENSHEN PACKAGING (GUANGZHOU) CO.,LTD.

C501 MHW-3BOMBER

A272 MIKUN SYSTEM

E110 MILESTONE COFFEE ROASTERS

D409 MILLENNIUM INC

C620 MINDFORGE

A271 MINYOUNG PAPER

C231 MODERN HIPPI

D175 MOGA

C253, D164 MOMOS COFFEE

A631 MONKSU

E213 MONTHCOFFEE

C759 MONTHLY COFFEE MAGAZINE

A248 MOORIM P&P CO., LTD

D559 MTPAK COFFEE

B237 MY BREAD

B126 MYOYAK

C663 NADONADO CO., LTD

B134 NANUMBAKERY

B327 NAPKIN KOREA

B443 NATA O BICA

A640 NATURALFACTORY

B651 NATURAS

B308 NATURE CEYLON TRADING (PVT) LTD

B331 NATURE ODA CO., LTD

C673 NBP KOREA

A905 NEOT CO ,LTD

L122 NEWBYTEAS LONDON

E003 NEWWAVE COFFEE ROASTERS

D172 NEXTDATA

C531 NICE COFFEE SYSTEM CO.,LTD

C710 NINGBO HUAYI IMPORT EXPORT CO., LTD

C704 NINGBO KAFFEE ELECTRIC APPLIANCE CO., LTD

B615, B621 NOKCHAWON CO ,LTD

D162 NONTREND

E106 NOSMOKEWITHOUTFIRE

E214 NOTO

D451 NUCLEUSCOFFEETOOLS KOREA

E304 OAS ROASTERS

A833 OATSIDE

D354 OGU

A325 OHJIN CORPORATION

B405 OHKI CO., LTD

B101 OHUBANCHA

B102 OKINAWA PREFECTURE SEOUL OFFICE

E203 ORAUND ROASTERY CAFE

B129 ORGANIC LOVE CO.,LTD

B608 OSTTE

A511 OTREE FOODS

C616 PANAMA GEISHA

Booth No Company

A908 PAPER POP

C627 PAPUA NEW GUINEA

C649 PARAGON FILTER

D374 PARANMANJAN

B242 PAVES CORPORATION

B332 PAYHERE

C401 PESADO 58.5

B351 PGSKOREA CO.,LTD

E414 PHILOCOFFEA

E405 PILGRIM COFFEE

D150 POP ROASTERS

E207 PPEOLDABANG

C257 PREFER

A201 PREGEL SPA

D168 PREMIUM COFFEE BEAN VACUUM STORAGE

C321 PRIMROSE SPECIALITY COFFEE

E113 PROTOKOLL

E107 PUBLIC COFFEE ROASTERS

C757 PUQPRESS KOREA

C324 PUZZLELOCK INC

A821 Q-CANSEAMER

B301 RAISIN ADMINISTRATIVE COMMITTEE

A709 RAMIE F&B

B314 RANG COMPANY

A218 REANGWA STANDARD INDUSTRY CO., LTD

E506 REDPLANT

E306 REFLECT COFFEE ROASTERS

D359 REFRESH LAB

B308 REGENCY TEAS (PVT) LTD

C657 REONAI

B525 RISHI TEA KOREA

E512 RIVERHEAD

C633 RIWOO FAMILY CO.,LTD

D428 RIXOS TRADING PLC

E406 ROUGH ROASTERS

B410 ROYAL ORCHARD / HYETO INC

B369 ROZEON

E205 RUBER ROASTERY

D507 RULI COFFEE

C215 RULLYCOFFEE

C645 RUWA COFFEE

B541 S&P INTERNATIONAL

C805 S.G.R PACK CO , LTD

A742 SAEKYUNG

A913 SAENAM F&B

B424 SALLYCOOK CO., LTD

A215 SALVA KOREA

D436 SALVADORAN COFFEE INSTITUTE

A813 SAMHO HIGHTECH

A206, A301 SAMI CORPORATION LTD.

B533 SAMJOO T&B

A373 SAMLIP

Booth No Company

A427, A541 SAMYANG CORP

D458 SAN FELICE

B678 SANBO

E513 SANDSTONE COFFEE LAB

E308 SANGDOO GRAY

B371 SANGDOPACK.INC

A507 SANGRIME

B249 SANGSUN TEA GARDEN

D502 SANS

B414 SARANGILTER

B642 SATURNBIRD

B420 SE COFFEE

L113 SEASONGLASS

A701 SEIL CO., LTD.

B419 SEOBANA CHURROS

A817 SEOHEUNG PNF CO., LTD

L104 SEOIL CORPORATION

B417 SEOLMEUI CO., LTD

B248 SEON DOL MA EUL

B419 B430 SEONGNAM INDUSTRY PROMOTION AGENCY

S121 SEOUL-FACTORY

A907 SERIM FLAVOR

E210 SEVEN H

A837 SEWON SYSCHEN CO.,LTD

D125 SEWOONGGC

B259 SHIN HEUNG NONG SAN CO.,LTD

C726 SHINE WITH COMPANION CO.,LTD

B545 SHINKINEDO KOREA

B661 SIGG

A641 SIGMA FN

C808 SIGNATURE9

E310 SIMON COFFEE

C743 SIMPACK

C708 SIMPLYMADE PTE LTD

D420 SINOLINK GROUP CO ,LTD

C107 SKY KOREA CO., LTD.

B246 SLOW2010

D165 SMILLS

E408 SNUGROASTERY

B121 SOA ORGANIC TEAS

D513 SOFTPACK CO., LTD

B422 SOJUKDOO

A119 SOM INTERNATIONAL CO.LTD

B104 SOMIDAM

C707 SONIC DUTCH

E311 SONTAG COFFEE

D371 SOPEX KOREA

A285 SPAR KOREA CO.,LTD

B308 SRI LANKA TEA BOARD

C403 SSOCCI

D521 STANDING COFFEE ROASTERS INC

A413 STARION

E303 STEAMERS

Booth No. Company

E002 STEREOSCOPE COFFEE

D550 STR

C551 STRONGHOLD ROBOTICS

B325 SUJAK COMPANY

B110 SUNAM FARMERS

D441 SUNGWOOTECH/CAMBRO

B201 SUNIN

B262 SUSOFOY

B374 SUWOLGYEONGHWA

A361 SWEETCUP

C211 SWISS WATER DECAFFEINATED COFFEE INC

C271 TABELLA CO.,LTD

B261 TABLA

B147 TABLE OF CONTENTS

C677 TAEHWAN AUTOMATION IND.CO.LTD (PROASTER)

L120 TASSE DE PROUST

S101 TAVALON TEA

B501 TEA KOREA CO , LTD. (AKBAR)

D373 TEAART COFFEE ROASTERS

E504 TEAM BLACK TAMPER

A260 TEAZEN

L119 TERRAEPANE

D543 TERRES DE CAFE

E411 TETONROASTERS

E017 THE ALTERNATIVE DAIRY CO

B377 THE BAREUN CHADAMSO

D143 THE BARN BERLIN

B313 THE DUTCH CHEESE & MORE

B364 THE EURO INTERNATIONAL

D151 THE FARADAY COFFEE

C717 THE MACHINE X BREEZEBEAN

B341 THE MAGIC STRAWBERRY

E101 THE QLAB CAFE

A421 THEJINHAN

B674 THERMOS

E305 THREEOCLOCK

E413 TOCH COFFEE

B304 TOGOPACK

B431, Conference No.315 TOSS PLACE

E509 TOSUNG VILLAGE

A505, A601 TOTAL F&B CO., LTD

D546 TREETOBAR

C715 TRINITAS COFFEE ROASTERS

C240 TRUEMAKER

A919 TURBO KOREA

L111 TWIZZLEY

A651 U.S MEAT EXPORT FEDERATION

B136 UCAN

D515 ULURU COFFEE

A245 UMC CO , LTD (UMCBIZ.NET)

C243 UNDER & OVER

B437 UNI ANGELS CO., LTD.

B108 UNISTORE

E102 UP SIDE COFFEE

L306 URBAN COFFEE ROASTER LIMITED

Booth No. Company

C301 US COMPANY

E313 VALUTO COFFEE

A809 VEDEC INC

D241, D351 VERAKOREA CO.,LTD

E312 VICE VERSA ESPRESSO

L313 VICOFA

STUDIO 159 VICTORIA ARDUINO

E015 VIDASTECH INC.

C518 VOLCAFE

B209 WE ARE ROOI

E010 WERK ROASTERS

B671 WILFA KOREA

A107 WIN BRIDGE

A254 WITTON FOOD BIOTECH LTD

C373 WONINTER SYSTEM,INC

C220 WOO DOH CO., LTD. / COMAC

A431 WOOJUNG BAKEWARE INC

A910 WOOSHIN FA&T

C613 WPM - G.M.P. INDUSTRIAL COMPANY

LIMITED

B117 WWW.OLAVEKOREA.COM

B118 WWW.SHESDECO.COM

B407 YEJUTECH KOREA

D353~D358 YEONGDO-GU, BUSAN

B235 YEONGYEONGDANG

C720 YITING

B260 YOUN WOO GREEN TEA & TEA

E103 YOUNG&DAUGHTERS

B135 YOUTHNUTS

B232 YUSINECO CO.,LTD

D459 YWHANOK

B264 ZADAM

L305 ZEROTH LAW

B123 ZHENG SHAN TANG

C705 ZHUHAI LUCKYMAN TECHNOLOGY CO , LTD

2 ) ROASTERY CAFE ZONE, COFFEE ALLEY

FEATURE 1 Business Program

3 ) BUSINESS MATCHING PLATFORM, CAFE SHOW MOCHA PORT

Cafe Show Mocha Port is a customized business matching platform, only available at Cafe Show Seoul. Inspired by the ‘Mocha Port’, Cafe Show Seoul’s Mocha Port provides opportunities for buyers and exhibitors to find perfect partners to each other Your business experience can be further expanded and connected to all over the world through Mocha Port

Total 7,431 buyers from 63 countries have been registered, and 5,613 meetings were matched through Cafe Show Mocha Port.

FEATURE 1 Business Program

5

) CAFE SHOW SEOUL X NAVER PROJECT FLOWER CONFERENCE

The ‘NAVER Project Flower Conference’, directly hosted by N AV ER, wa s held a t Ca f e S h ow S e o ul. F o r ex h ibi t o rs, t h e

conference introduced online business activation strategies and cases th a t c ould help small and medium en t erprise s (*SMEs) expand their customer touchpoints both online and *Small and Medium Enterprise

Date Location Organizer

Speaker

Naver Project Flower

Momos Co ee

Damkkot

Nov. 7 Thu 16:00 – 17:00

Conference Room 301, Coex Naver

Theme

NAVER Brand Launcher & Booster Proposing SME Brand Growth Roadmap

“Momos Co ee” Online Business Growth Case Analyzation

“Damkkot” Online Business Growth Case Analyzation

FEATURE 2 New Product Showcase

CHERRY’S CHOICE

‘Cherry’s Choice’ is a new product showcase that means the choice of co ee fruit, ‘Cherry’. You can meet 2024 steady seller, hit product(HOT) and the 2025 innovative new product(NEW) at Cherry’s choice in the lobby of Hall A on the 1st floor of COEX

Meet innovative NEW products/services that will lead co ee industry in 2025

* order in booth number

TEAZEN KOMBUCHA LEMON

A260

T E A Z EN Kombu c h a L e mo n Fl avor : Light, delicious, a n d heal t h y T hi s product is sugar and only 15 calories,

i t ’ s a light c h o i c e t h a t in c l u d e s

12 s t r a ins o f p r o bi o ti c s. It ha s

b e e n awa rd e d t he 1 s t pl a c e in th e

K omb u cha c a t e gory a t the 2 0 2 4

B ra n d of t h e Ye a r Aw a r d s ( Ko r e a

C on s u me r Fo rum / 2 0 21 2 0 24, 4 consecutive years)

TEAZEN

A206, A301

Bevercity Gongju Marron Base A825 “ T h

Made with Korean Gongju chestnuts! (21 6% Gongju chestnuts) -Contains a h igh pe r c e nt a ge of ch e s t nu t p aste ! (3 0% chestn ut p aste) - Enj oy

Li f e: 18 m o nt h

temperature (1-35 )

SAMI CORPORATION LTD.

f u lly a

M i n imi z i n g t h e typi ca l a f te r ta ste o f al t ern a ti v e s w ee t eners, this z e r osugar i c ed t ea p o w der f e a tu r e s a smo o th and r ef r eshi n g t a s t e Reflecting the zero-sugar trend it s the perfect choice for everyone from kids to adults to enjoy a healthy and refreshing iced tea experience

SWEETCUP

This is ‘YAAM BARO’ frozen dough, r ea dy t o ba k e r ig h t a f t e r th a wi n g w it hou t f er m en t a tio n. P r e -sh a p e d and fermented, it cuts cooking time by a t h i rd, m ak i n g ca f e- s t yle f o o d ea s y t o p r e pa r e without a c h e f L oc a lly p rodu ced, it is f res h e r a n d f a s t er t h an imports, with option s f o r c u s t omiz a tion. A dd c r ea m o r toppings to unique desserts for your store

champion with the BW4 CTS.

OHJIN CORPORATION

STARION Bun pan refrigerator

N e w S tand a r ds f or C omm e r ci a l Refrigerators, Starion With Starion s t e ch n o log y, indi r ec t c o o ling Bu n p a n r efrig e r a t o r, f r e ez e r will b e i n t r odu c e d i n th e s e c ond h a lf o f 2 024 It c a n b e sto red f res h e r w it h b r e ad doug h th r o u gh indi r e c t c o oling s ys t e m. It is a re frige ra t o r that can store large-capacity bread dough by inserting a bakery pan.

OHJIN CORPORATION

A361
Zero Iced Tea Powder
A373
SAMLIP
YAAM BARO Frozen Dough
A413

A437

MINT LABEL “HARVEST” introduces

ing r edie n ts f r om f a m ou s K o r e a n regions as powder, has launched with th e ni n th. ‘ M u a n G o lde n R o a s t e d

S w e et P o t a t o ’ P o w d er is a s w e e t

an d s avo ry ta s te , g rown unde r t h e

se a b r e e z e ‘ I c h e o n Ri c e p o w d e r con t ain s th e swee t ne ss a n d s avor y

t a s te o f supe r io r qu a lity of I c h e o n

Ri c e J e ju Fi r s t Wa t er M a t c h a t contains Jeju’s nature it tastes deep

CELLPLUS

GASSEM BEAN TO BAR SERIES

A912

We a re t h e c h o c ol a t e f ac t o ry t h a t make the chocolate with the belief of o u r M a ster b ra nd , G ASSE M BROM A [ G A S S E (Dialect of Jeju isl a n d C oupl e ) + MADE + T heob r om a (From ancient Greek Food of God)]. Experience sweet aroma and healthy bean to bar chocolate!

HMCNC CO., LTD.

TIMEMORE Sculptgrinder 078S/ The perfect grinder that achieved $5 million in Kickstarter funding

A641

B ru s h l e ss mo tor s a re a P I D con t ro l system co mm o nly fo u n d i n el e ctri c vehicle devices, have a long lifespan, a r e s a f e t o u s e , can adju s t RPM Additi o n a ll y, t he ‘K n oc k Sys te m ’ i s designed to discharge the remaining a m o u n t o f c o ee f r om t h e o utl e t where the ground co ee comes out, so that it does not a ect the taste of the co ee

SIGMA

FN

Higher Living Organic Rooibos Turmeric

B231

I n t r o d uc i n g t h e o r g an ic r oo ib o s t ur m eric t

nme n t t o be aw a r ded t h e QUEE N S AWAR D FENTER P RISE: INTERN ATION A L TRADE 2 01 9 This p roduct is mad e b y h an d-pi c ki n g

a ni c r o o ibo s grown in the Cedarberg Mountains, a protected clean area in South Africa.

HIGHER LIVING

nobo Barista Grade Coconut m*lk Drink

A833 n obo Ba r i s ta G r ade C o c on ut M * l k D rink 1. nobo c o c

u

milk m a d e from fresh coconut. We smash, press a n d pa c k a ll c o c o n u t w ithi n 7 d ay af t e r pl u ck f rom t re e 2 n ob o is a pla n t based p ow e rhou se o f y u myum, great for body and never sorry realness. Like all sassy do-it all adult pe o pl e, no b o l oves b o ld, h a tes th e n o r m a nd

life!

OATSIDE

CIDO JUICE

B251

We a re p roud o f being t h e leader s in the juice segment in Latvia also in the Baltics over the course of many years, of the fact that our juices are highly rate d in mo re t ha n 20 o t h e r countries all over the world including J apa n , Chin a , C a n a da , U n i te d A ra b Emirates We are proud to produce j u i c e s i n L a tvi a alt h o u g h we h a ve rem a i n ed t h e on ly loc a l la rge-sc a l e juice producer in Latvia.

FNB CO., LTD.

ALWAYZN

B501

J a so n Tea P od , d eve loped f or t h e

L t d., the c ompa n y speciali z i n g i n TEA during 20 years. Tea pods can help you to make standard taste of t e a s b y usi n g t he c o e e m ac hi n e which you are using at your cafe 1 Easy and quick tea drink preparation

2. Pe r fec t si ze for a pop u l a r po r te r fil t e r 3. Op t imi z ed g r ind f or TE A extraction by machine

Kombucha tea with flower

B517

The two types of flower kombucha, e xt r a ct, a l t er n a ti v e s w e e t e ne r s , w e r e r eleas ed as n e w p r o d uc ts i n A ugu s t this y ear sold out on ou r on li n e s t o r e a t a U S e x h ibitio n “Lemon Chrysanthemum Kombucha” o ers a r ef r es h ing lem o n y z i n g combined with the subtle fragrance of ch r y s a nthemum f a h a rmo n io u s blend. “G r apef r uit Hibiscu s Kombucha” combines the swe

KKOKDAM

Ostte Burn 1000 Americano

B608

The Ostte Burn 1000 Americano is a diet co ee with guarana and banaba l e af e xt r a ct t h a t r edu c e body f a t and suppress post-meal blood sugar spi k e s. W ith its c l e a n A m e rica n o serving, giving you.

OSTTE

Aries

C229

Ar i e s is a n a ll- a roun d ,

yo ur c o e e experience From Turkish to espresso to filter, Aries meets all preferences wit h its e x clusi v e 83m m c oni c a l burrs, deli v ering a unique ta s t e O u r p a t e n t e d qui c k - r e le a se bu r r mechanism makes Aries the easiest gri n d er you’ ve ever cl e a n ed wh il e a dju s t a bl e R P M o pti on s l e t y o u expl o re di verse co e e fl avor s wit h ease

MCP CORP.

Hollander Dutched Chocolate sauce

B520

T h is is th e on ly c h o c o l a t e sau c e created for specialty co ee It tastes ama z ing o n e v e r yt h ing t h ank s t o th e smoot h , no s t a lgi c fl a

of

g r a d e Dutched Cocoas. Made with smooth R a in f o r e s t A lli a n c e C o c o a s , R ea l

Vanilla, and sugar

HOLLANDER CHOCOLATE CO.

Trutina - Scale fCo ee Brewing

C240

Tru ti n a is t he mo st ad va n ce d scal e fb rew i n g co e e Tru tina h as a d u a l tim er d ua l s ca l e f u n c ti o n T hi s fu n cti on s h ows t h e tot a l ext racti o n time input weight, as well as the time weight separated by each pouring. It also displays the flow rate standard great help in consistent pouring.

TRUEMAKER

TEA KOREA CO., LTD. (AKBAR)

C259

I K AWA’ s n e w p r o du c t, P r o 10 0 x i s the mo st ad van ced I KAWA Sampl e Roaster to date with new innovative

Se n sm o un t ed o n P r o 10 0 x de t ec t moi s tu r e r eleased during r oa s t

P r o100x o er inn o v a ti v e f e a tu r e

su c h a s A u t o -D e t e c t 1 s t C r ack , Target Development Mode, Moisture

R e l e as e G r a ph bas e d o n moi s t u r e release data.

KIJEONG IN T ERN A TIO N A L CO.,LTD IKAWA PRO100x

C361, C441

The Swan combines new technology with nearly 100 years of experience in esp r e s s o m a c h in e inn o v a ti on , a ll ow i n g L a Ma rzo cco to re imagi n e t he co ee g r inde r At its co re , t h e Swan grinder features patented antistatic technology that removes any s t a tic cha rge f rom the co ee as i t leaves the burrs.

FELLOW Aiden Precision Co ee Maker

C271

Mee t t h e m a c h i ne c h an g in g t h e narrative that automatic drip co ee is s y no n ymous w ith “bad” c o e e

Combining precision, control, speed, Aide n b r e w s pou r - o v er qu a lit y c o ee w it h t h e p re s s of a but t o n

Sip a si n gle s e rving b r e w a 1 0cup b a tch exactly h ow the roa s te r i n ten ded?dial i n yo u r ow n re cip e2024 Copenhagen, Specialty Co ee Association ‘BEST NEW PRODUCT’

TABELLA CO.,LTD.

BEZZERA KOREA

C453

The Bent wo o d Ve rtic a l 63 is a tru e all-in- o ne c o e e grind e r, suitabl e for both espresso and brewing. Dual cooling fa n s minimi ze h e a t impac t du r ing g r i n ding, whil e its v e rti ca l blad e desig n f r e e f r o m sec u rin g bolts, e n su r e s c onsi s t e nt grin d p a rti c les With smo o t h , 1 0 0-mic ro n a dj u s tme n ts a n d a f u lly seale d i n te rn a l stru c t u re, it m a ximi ze s th e

BENTWOOD VERTICAL 63

C301

L e g a c y c a n b e u s e d with up t o 4 grinders, ensuring d i v ersity b y p roviding c u sto me r s w ith a va r i e t y of c o e e b e ans. It a u t om a ti ca ll y p r o c e s ses not only e sp r e s so bu t also milk products and can produce barista-quality milk foam. Although the size has been reduced, Eversys’ f u ll p ow er p r o d u ctivity h as be e n mai n tai n ed. We w ill i n t ro d u c e yo u to th e n ew n ews f rom Ko re a ’s

distributor, us company

D149

Ca f e m o is a n in n o v a ti v e b a t t e r ypowered portable espresso machine that allows you to brew high-quality esp re ss o easil y, a nytime a nywhe re E quipp e d w ith a r e c h a r g e abl e b a t t er y i t o pe r a t es w i t h o u t t h e n e e d f a n ele c t r i ca l c onn e c ti on, it s lig h t w e ig h t c ompa c t desig n o e r excellent portability Additionally its h ig h -p r e s su r e e xt r acti on f un ctio n d e li v ers c o ee with a l e v e l o f professional barista.

swan
LA MARZOCCO
Cafemo
CAFEMO

D213

A un iqu e , arti s ti c design gi v e s SUIREN the playfulness of toy blocks

t h a t y o u c an c u s t omi z e wit h rib s available in six di erent colors (sold sepa r a t ely) Mo r e t h an a billio n possible combinations. We hope this

j oy ‘S UIR E N’ is th e J a p a n e se wo rd ‘water lilies’, so named because of its

VDAS Hyper Espresso Machine

THE ALTERNATIVE DAIRY Co.

E017

THE ALTERNATIVE DAIRY, Australia’s

sell

Design Aw

It supports customizable extraction

ma c hi ne o

c

e

experience that combines creativity and convenience

VIDASTECH INC.

REAL9 FIT

L305

The REAL9 FIT is a next-generation espresso machine for cafes, o ces, a nd hom e s. It f e a tu r e s a n ov e l extraction mechanism using stepper motors and room-temperature water t o d e li ver c o nsi s t e n t, high-q u alit y esp r e s so while r edu c ing e ne r g y consumptio n by 97% o f t ra diti o n a l m a c h in e s T h e ma c hine ’ s p r e cis e pressure control minimizes unwanted ch emi ca l r e acti o ns , en s ur ing n o n -

Zero Tea Base

2 0 2 4 Z e r o Te a B a s e Li n e La u nc h ! Explore our new Zero Iced Tea with & M a n g o Fl a t P ea c h C h amomile & Apple Seoul Factory’s Zero Tea Base, a Ze ro S u gar p ro duc t o ers th re e ref reshi n g i c e d t ea fl avo rs K n ow n fth e i r lig h t r i c h f ru it a ro mas , thes e bas e s ma ke it ea sy to a re f re shi n g drink by simply adding water Enjoy a delicious beverage convenientl

SEOUL-FACTORY

bo

It

based beverage used in over 70% of famous local cafes in Australia such as ST ALi, SINGLE 0, PROUD MARY, and Axil Co ee The balanced, clean ta s t e and ri c h fl a v or of th e r a w ingredients go well with va

THE ALTERNATIVE DAIRY CO.

Jardin Class Drip Co ee Bag

S311 int r odu c es th e ‘Ja r din Cla s s D r i p Bag , ’ all ow i n g you to e n j oy f res h l y ro a s ted co ee a nytim e , a ny wh e re , with ea s e The lin e up i nc lud e s fi ve si n gle- or igin va r ieties f ro m famo u s c o ee r e gi o ns a n d t w o fl a v o r e d options, catering to di erent tastes The stylish packaging enhances your co ee experience, inspiring creativity with every sip

JARDIN

ZEROTH LAW

Check out the hit products and services (HOT) that brilliantly decorated this year!

* order in booth number

A219, A229

Highball Flavor Base&Syrup A252 S

Explo r e HYUNG K UKK F &B ’ s highballinspired bases and syrups for

Grapefruit Base oers zesty grapefruit and hig h ball a r om a , per f e ct f o r

non - a l c o holi c highb a lls T h e shelfstable Highball Syrup Zero includes G r a pef ru it Sign a tu r e and L e mo n Syrup blending sweetness, tartness a n d highball n o tes. E o r tle s s fl avo r, anytime!

HYUNGKUK F&B

every bite Perfect for crafting your favorite strawberry latte, waes, and more—let your creativity shine!

Pure Pistachio 100% Paste 1.1kg

g it ideal for use in bakeries, desserts, gelato, and more As a key player in the recent Dubai chocolate dessert t r e nd, it h a s b e c om e o n e of th e hot t e s

on Naver Smart Store

CINAVRO KOREA INC

A433, A551

The 360° view SEJONG display oers versatile configurations for face-toface, promotional, or self-service use, adapting to diverse business needs. Its trendy, patented design in Korea enhances customer engagement and pu r c h a sing in t e nt. Id ea l f o r showcasing fresh products like dairy, b e v e r ag e s , an d s a l a ds, it d e li v e r s e n e r g y - e - c i en t p er f or m an c e T h e b u ilt-in d e f r o s t w a t e r ev apo ra ti o n s y s t e m ensu r es h a s sle-f r e e maintenance

A504

Experience the perfect 3-layer frozen ca k e s h eet c r af t ed w ith Ja n g ’ s B a k er y ’ s sign a t u r e r e c ip e r e fi ne d ov er 1 6 y e ars. Mad e wi t h 40 % domestic eggs, it oers a soft texture and rich, nutty flavor Pre-sliced for co nve n i e n ce , i t ’s id ea l f or c re a tin g c a k e s w it h c r eam and f ru it af t e r th a wing, per f ect f or bu s y caf é seasons. W ith an imp r e s si v e 4.8 6 average rating, Jang s Cake Sheet is the perfect base for your next bestselling menu item.

I n t r od u ci n g th e CR-MB - 30 0 a c ompact and light w eight semia u t om a ti c pie r olle r b y Tai w a n ’ s C CFM It f e a t u r e s adj u s tabl e thickne s s f r om 2mm t o 23mm , enhan c ed sa f ety with in t erlock s , a n E MERG E N C Y but t on, a n d r u n / standby switches. Unlike traditional man u al mod e ls, it op e r a t e s w it h a j o y s ti c k f o r s ea ml e s s l e ft-righ t control. Weighing just 78kg, it oers a significant ad vantage compa red to standard pie rollers exceeding 100kg.

DAEH YU N FOOD MA C H I N E CO.,LTD

CAFE FRUIT
ARNEG KOREA
SEJONG Refrigerated cabinet
JANG’S CAKE
3 sliced frozen cake sheet
A661
Minu dough sheeter

Blending Apple Juice

B110

Su n am F a rme r s me r g e s

su stainabilit y, inn ova tion, cu stome r s a tis f ac tio n under the slog a n

“ P l ea s u r e f r om F a rm ” Ou r a ppl e

jui c e is c raf t ed in H ACCP- c ertifie d facilities, ensuring safety We blend season a lly har v e s t e d a pples t o enhance their natural flavors. Using a d v an c e d p r odu c tion t e c h niq u e s jui c e e xt r action e xpertis e Suna m delivers a product that captures the true essence of fresh apples.

SUNAM FARMERS

Fruit syrup blending tea

B401

Dajeongheon’s Fruit Syrup Blending

Te a is an inn o v a ti v e blending t e a th a t c o mbin e s h a n dc r af t e d frui t s y ru p w it h h er b a l t ea b a gs It is a h e alt h y b eve r a ge m a de f r om frui t syrup f ree of artificial coloring an d p r e s er v a ti v e s, pa c k a g e d t og e t he r the harmonious blend of refreshing fruit and fresh herbs! Enjoy blending tea easily anytime, anywhere!

Good Proper Tea set

B147

B r itish sp ec i a lty tea b ra nd G o od & P rope r te a b ox Go od & P ro pe r ha s c o n si s t ently w on th e G r e a t Ta s t e Awa rds i n t h e U K ., w hic h is c alle d the Oscars o f th e f o od ind u s tr y, since 2017, It is a tea that has been recognized for its quality in the UK, th e country o f black te a Th e e cofriendly corn starch sachet allows the tea leaves to expand fully enabling y o u t o s a v or the t e a ’ s d e p th a n d

Dubai style chocolate scone

B314

D ubai ch o c ol a t e is a d e s sert th a t gain e d f a m e , w it h a vide o p o s t e d b y a n influ e n c e r f

U A E driving its

y It h a s also ga r ne red sig n ific a nt a t te n tio n f r om the M Z g e n e r a tion in Ko r ea

The D ubai- s t y led cho col a te s co n e , r e s e a r che d a n d d e v eloped b y RangCompany, is a dessert made by kadaif in chocolate and decorating it with milk chocolate

RANG COMPANY

TABLE OF CONTENTS

With me Macaron

B425

Gluten-Free(100% almond powder)

A h e a lt h y de s se r t w it h 6g o f s u ga r (3g of u n r efined r a w s u g a r, 3g o f r e g u la r suga r ) , r e du c in g the s ug ar c o n t e nt b y a b o u t 4 0 % c o mp a r ed t o r e g u la r mac a r o n s -

A l t e rn a t i v e de s s e rt th a t c a n b e c onsumed b y di e t e rs , di a betics , and b l ood su g ar p a t ien t s - P a t en t registration in October 2023(No 102 5 9 3 988, Smart drying d e vi c e f o r manufacturing low-spec macarons)

Jardin Class Drip Co ee Bag

B430

int r odu c es th e ‘Ja r din Cla s s D r i p Bag , ’ all ow i n g you to e n j oy f res h l y ro a s ted co ee a nytim e , a ny wh e re , with ea s e The lin e up i nc lud e s fi ve si n gle- or igin va r ieties f ro m famo u s co ee regions and two

K-DORAJI

DAJUNGHEON

GGORANGJICARON CO.,LTD

Non-carbonated lemon/ grapefruit ade

B437

S t a ying true t o the Don Simo n brand, this ade contains real freshly s q ue ez ed jui c e f r o m six l e m on s , allowing you to enjoy the fresh and tangy taste of the fruit itself Unlike the British-style carbonated ade, this is an American-style non-carbonated ade, making it enjoyable for people of a ll ag e s. R el ea s e d t h is s u mm e r, it ha s al r ea dy p r oven its v al u e b y c o ntinu o usly selling out in majo r markets.

Yorkshire Gold Tea

B533

Japanese premium milk roll cake

B545

These

creating Yorkshire Gold Tea.

SAMJOO T&B

f a ct i on Aw a r d e xp o rts t o 1 7 countries worldwide

SHINKINEDO KOREA

Peugeot FreshMix pepper

B559

It is a p remium pepper rel e ased i n 2024, a popular product of Peugeot a nd a p r o du c t th a t c an f e el th e scent of France in a grinding. Pepper goes beyond the prejudice that it is g r i n d e d on ly w h en me a t is grilled it goes w e ll pari n g with v ariou s ing r edients such as fruits, chees e and so on Coriander seed and fennel s e ed we re u sed a s ki c ks, a n d highquality peppers were used to exude a rich nuance

KYUNG DO INC.

CITRUS SAMPLER KIT

B604

th

i r own ta ste Thi s a p p roach al l ows u s t o c o nvey th e va l u es o f ou r b ran d slogan, “Happy Moment with Citrus”, in a fun and clear manner Since the available citrus varieties change with th e s e as on s the c

n ts o f t h e Citrus Sampler Kit vary each month. 2 0 2 4 R e d D ot D esign A

ZERO SUGAR MATCHA BLEND

B615, B621 N

Blend made of Korean matcha that h a s b ee n c ulti va t e d w ith

ut b e i n

bit t e r and soft. N o k c h a w o n Z e r o Sugar Hojicha blend is Korea origin a s w e ll It is high-q ua lity H oji c h a which has subtle and savory tastes Ze ro S u ga r Ea r l G rey Bl en d w i th a fragrant, deep taste of Earl Grey tea

NOKCHAWON CO.,LTD

UNI ANGELS CO., LTD.

New Daily One-Touch Tumbler

B674

The ‘New Daily One-Touch Tumbler ’ is a new series of THEROMS’ steady sell e r ‘ D aily One -Touch Tu mble r ’ It is designed wit h t h e c on c e pt o f ‘THEROMS therapy’ that relaxes the mome n t y ou dri n k a drink w it h a THERMOS Tumbler in your daily life It c o m e s in 9 c o l o rs, 5 c a pa c iti e s, a total of 18units.

THERMOS

COMPAK BOLT 83

C349, C433

The ‘BOLT’ co ee grinder, designed fba r i s t a s , o e rs t w o mod e s : P R ED O SE M O DE a s t , c o nti n u o u s gri n di n g, FR ESH M O D E f r ea l-tim e grinding It allows easy maintenance with blade cle a ni n g r epla c eme n t wit ho ut adj u s ti n g setti n gs. A cle a ning mod e quickly c l e a n s th e co ee chute The ‘BOLT’ ensures fast simple maintenance cleaning.

DOOREETRADING

1 00 % Ja m ai c a B l ue M o unta i n � Co ee (Whole Bean Medium Roast 12oz)

C721

Experien c e the ultim a t e in c o e e l u x ur y w it h this 12 o z b a g of 10 0 % J am a i ca Bl ue Mo u n tai n ® C o e e m e di u m- r o a s t e d wh o le b e a n co ee Sourced from the renowned Bl u e Moun t a i n s o f J am a ic a, t h es e medium-roasted beans o er a rich, balance of acidity sweetness, aroma. Enjoy the pure, unadulterated taste of each bean, freshly ground to your desired coarseness.

M’JA - INSTANT COFFEE CAPPUCCINO COCONUT

C745 M ’ J A - I N S T ANT C OFFE E

-

UY

TH

A I N UI ( HTN ) r e l e as e d M ’J A Cappuccino Coconut in 2023. - The c o mb in a t i on o f n a tu r a l c o c onu t s c e nt a nd c o c onut milk p o w d e r creates a natural sweet taste - The cappuccino creamy taste goes well with the n a tu r al s c ent of c

c onu t milk , all o w i n g y

u t o f eel a n

co ee taste di erentiated from other instant co ees.

ZP-1 Single Dose Grinder

C613

Meet the ZP -1 Single Dose Grinde r by WP M: th e epi to me o f p re cisi o n c o n v e ni e n c e W ith t ool-f r e e dis a s s e mbly f e o r tl e s s c l e anin g step-less grind adjustment, it delivers a seamle s s c o ee e xpe r ie n c e It s sl ee k d e sign h ig h -p e r f o rma n c e components ensure that every co ee lover can achieve the perfect grind, every time

W P M - G . M. P . I ND US T RIA L COMPANY LIMITED

Minos Outdoor Multipack

:Premium hand drip camping

pplies

S t e e l 42

Bu r r Light w e ight H a n

Mill 3. Stainless Steel Co ee Dripper 4. S t a i n l e s s S t ee l D rip P ot 6 0 0 5 Stainless Steel Camping Cup 320 6

Stainless Steel Co ee Bean Storage C ontain e r 60 7.P B T C o e e Sp o o n 8 Waterproof Sealing Pouch

SMILLS

JAMROCK GREEN CROPS

Easy-to-edit blackboard chalk board

D175

The Moga Blackboard is a versatile, bl ac kbo a rd designed wit h ove r 3 0 years of material expertise. Its special surface allows for clean erasing, even after multiple uses, making it perfect

f o r busi ne s s e s n e e di n g f r equ e n t u pd a t e s W it h a sl ee k m a t t e bl ac k finish, it blends seamlessly into any spa c e T he cu s t omizable writin g

s u r f a c e e n a b l e s s t o r e o wne r s t o express their unique brand identity

MOGA

MANUS.S

D331

El Rocio represents the Korean semiau t o m a tic esp r e s so machin e T h e comp a ct design, h ig h p e r fo rm a n ce and detail e d finis h a r e f e a tu r e s o f Manu s S t h a t s ta n d o u t i n yo u r kitchen. In addition, its classic design could turn any place into a cozy cafe You c a n wit ne s s t h is ou t s ta n di n g e sp re ss o m ach in e ove r 1 0 di e re n t countries now

EL ROCIO ESPRESSO MACHINE

Hero DY Deluxe Coldbrew Maker 800ml

D241, D351

He r o DY Delu xe C old B r e w Ma k e r Wins 2022 German iF Design Award A f t er t w o y ear s of h a r d w or k , w e have created a new paradigm of cold brew maker that is sophisticated and elegant. G e ometric a l a n d ae sth e ti c unique design, luxurious and durable m a t er i a ls , a n d eve n la rge- c apacit y si z e s! E n j oy c o l o rful and delicio u s c o ee w it h a un iq u e a n d u niq u e maker!

VERAKOREA CO.,LTD

WEBER WORKSHOPS

Spring Clean

D301, D311

A r e v olution in esp r e s so m a chin e c l ea ning , me e t th

p a t e n t e dmechani s m S p ri n g C l ean I t all ow s a full 200mL of water to build up in a spring-lo a d e d re s e r voir re le a se s th a t full amount back th r oug h the b r e wing pip e o v e r th e 3 - w a y s o len o id i n t o y o ur d r ip t r a y T h a t means less time spent cleaning, 20x t h e vo l u m e of wa te r u sed to clea n per cycle

M.I.COFFEE

FRISS RED PLUM BASE

D519

T he F r i s s R e d Pl u m Bas e is a b eve rage base t h at is widely l ove d among th e p r odu c t lin e u p I t features a texture a refreshing taste reminiscent of freshly crushed plums. T his p rodu c t fills you r m o uth wit h a bu r s t of f resh fl ava nd a roma A s a sig n a t u re p ro du c t i n th e re a P l u s Friss lineup it can be used in various a pplic a ti on s s u c h as ades, t e as , more

ANDREAPLUS

LAZY MOMENT COFFEE STAND SINGLE ORIGIN DRIPBAG COFFEE

E006

It is a s ingl e - o rigin c o e e dri p bag f e a t u ri n g t w o of ea c h o f fi ve di s ti n ct c o e e v a r ieties E n j o y a r ang e of delightf u l c o e es a n d find y ou r p e r f ec t m a t ch w ith t h i s d r ip b a g co ee t h at yo u ca n e n j oy conveniently anytime, anywhere

L AZ Y M O MENT COFF E E STAND

FEATURE 2 New Product Showcase

2

) CAFE SHOW EXCELLENCE AWARDS

Cafe Show Excellence Awards debuts itself to celebrate the excellence of participating products and brands as well as to promote sustainable growth of the cafe and F&B industry The best products/services by category were selected among 60 Cherry’s Choice

Date

Location

Nov. 6 Wed 17:10

Conference Room 401, Coex

Outstanding Innovation

Superior Sustainability

El Rocio Manus.s
Vidastech Inc
VDAS Hyper Espresso Machine
The Alternative Dairy Co Alternative Dairy
Made in Korea
Samlip
Savory Leader
Teazen Teazen Kombucha Lemon
Dooree Trading

FEATURE 3 Cafe Show ESG

More aromatic and sustainable future Let’s make it with Cafe Show Seoul!

Cafe Show Seoul sets sustainable goals

To operate ESG exhibition for sustainable future

As a leader in MICE industry and a global business platform.

For sustainable MICE industry For future of global co ee industry For every stakeholder’s better lives

We will continue to commit to our promises.

1. Carbon neutrality and energy e ciency

2. Zero waste events

3. Sustainable sourcing and procurement

4 Lo c al co m mu ni ty co ll ab or ation, d i ve rs it y , and inclusion

5. Expanding ESG through education an d engagement

1. Supporting a sustainable co ee industry

2. Eco-friendly packaging and waste reduction

3 .Promoting environmentally conscious co ee consumption

4. Susta i nable water use i n p r o d u cti o n a n d processing

5. Improving labor conditions in ethical co ee regions

FEATURE 3 Cafe Show ESG

Decrease Carbon Emission How to achieve

1. Waste Management

Waste decreased 95%

Minimize waste during the event / use recycled material

Waste conversion 10% Co ee grounds collection program, Beverage can/glass bottle rate /paper separation

Waste decreased 80% Tumbler campaign (install washing station) per visitor

Minimize food waste 80%

2. Energy Management Reduce electricity 95%

3. Water Management

4. Sustainable material/source

Reduce water 95%

Install food recycling bins (2 per hall), campaign to reduce tasting/tasting amount (reduce tasting cups)

Minimize overtime use

Reduce water usage through 3oz small tasting cup campaign usage

Minimize printed 50%

Show Guide/Directory/Invitation (eco-friendly paper/ink), Digital Notice material/packaging Paper entrance badge/Lanyard made of recycled material, reusable bag

Use recycled material 80%

Registration desk/event venue/customer support/rest area 100% made of for organizer’s recycled material (except for the banner) signage/structure

5.Accommodation/ Transportation Select eco-friendly 100%

Provide eco-friendly accommodation for invited global guest speakers/ accommodation buyers/global media

Reduce carbon

Public transportation campaign, share list of eco-friendly transporter to footprint the exhibitors

6. F&B Management Sustainable Menu 100%

Provide eco-friendly/local food/vegan menu for invited global guest speakers/buyers/global media

Donate food Foodbank donation program (in process) (minimize food waste)

7. Local Collaboration Promote local 200% Seoul Co ee Spot (Seoul Tourism Program)/Enjoy Cafe/ tourism Cafe Show roastery cafe zone Co ee Alley (promote local roasteries)

Local 10000 People Seoul Co ee Festival Starfield Library participation - Co ee Talk Concert, Co ee Library, Mini Co ee Art Gallery

Create jobs 150% Operation sta (security/registration/information/tourism), in local area interpreter, construction

8. ESG Education and Promotion ESG Education 200% ESG education and promotion for all stakeholders

Exhibitor ESG 70 Exhibitors Campaign to minimize waste in construction

Visitor ESG 10000 People Agreement for recycling and container use agreement

Enjoy Cafe ESG 200 Cafes Joint ESG campaign agreement agreement

FEATURE 3 Cafe Show ESG

Since 2013, Cafe Show Seoul’s eco-friendly campaign, “Thank You Co ee,” has been promoting sustainability Since 2023, the event has also adopted the Seoul MICE ESG Guidelines, implementing a systematic and professional approach to ESG operations. Cafe Show Seoul’s vision is to lead the sustainable MICE industry, take responsibility for the future of the global co ee industry, and create a better life for all stakeholders. Moving forward, we will continue to bring together our passion and commitment through Cafe Show ESG, fostering sustainable management and eco-friendly practices.

Through various ESG campaigns within the exhibition hall, we have reduced greenhouse gas emissions, showing an e ect equivalent to planting approximately 14,292 trees

from decreased exhibition venue energy usage

Reduction from decreased promotional print material production quantity

from reusing furniture/equipment

Reduction from reusing assembled booths and structural components 68,029kgCO2eq

FEATURE 3 Cafe Show ESG

1) ENVIRONMENT OUR JOURNEY TOWARD CARBON NEUTRALITY

Recyclable Modular Design and Eco-Friendly Recyclable Materials

Booths p rovid e d to exhibi to r s we re design e d w ith a re u sable modula r approach, utilizing eco-friendly and recyclable materials (such as wooden panels) while minimizing single-use materials. Typically, wooden booths

a t d o m e s tic exhibitions a re disc a rd e d du r ing dismantling, g e n e ra tin g su b stant i al wa ste H oweve r, the woo den mo du lar b o o t hs p rovid e d by Cafe Show Seoul were designed for reuse, so when dismantled, they were all collected and separated, resulting in nearly zero waste The collected wo ode n b oo th m a teri a ls (b oo th walls , f u r n itu re, lig h ting , e tc.) will b e reused in other exhibitions.

Co ee Grounds Collection Campaign and resource recycling

D uring Ca f e Sh ow S e o ul, a c o e e g ro unds c o llection camp a ign wa s cond u c ted f or Exh i bi tors. Gi ven the exhibition ’s high co ee g round s waste, recyclable collection bins made from recycled paper were created and pl a c ed i n t h r e e l o c a ti o ns: t h e A-B Hall c onne c tion c o r r ido r, th e C - D H all co n necti o n corr id o r, and inside E H a ll. C o e e g ro unds f ro m participant booths were collected and recycled Approximately 27kg of co ee grounds were recycled during this event. Additionally, food waste from booths was guided to be separately collected and recycled through designated disposal bins.

Tumbler Cleaning Zone Installation in Conjunction with Reusable Cup Usage Campaign

As part of th e re us abl e cup campaig n, t umbler cle ani ng zones wit h automatic sterilization machines were installed in 8 locations across the exhibition halls. This setup minimized the inconvenience of using tumblers, reduced the use of disposable paper cups, and encouraged visi t o rs t o c o nsum e b eve rages w a s t e -f re e T h ro ug h this initi a ti ve , p a rti c ip an ts c o ntrib u t e d t o wa s t e re du c tion w hil e in c re asing th e i r awareness of sustainability and eco-friendly practices.

FEATURE 3 Cafe Show ESG

1) ENVIRONMENT OUR JOURNEY TOWARD CARBON NEUTRALITY

Cafe Show Seoul 2024 partnered with Kakao Map to establish an indoor

convenience Visitors can now locate 3,891 brand booths, facilities, and real-time information through the Kakao Map app Reduction of

The i n do o r mappi n g servi ce sig n ifi can tly red u ced p a per m a p u sage a n d u n n e ce ssary reso u rce wa ste, representing a sustainable and eco-friendly practice Traditional paper maps, often discarded after events, were replaced with Kakao Map’s digital indoor mapping solution, setting an example of sustainable event management.

t rac king , boot h n avig a tio n , an d a cc e s s t o c o nve nie n c e f a ciliti e s F or visi t ors w h o p reviously f o u n d navigating the venue challenging, it saved time and provided a more seamless and comfortable viewing environment.

digital map displays (DID) throughout the venue, the event enhanced sibility, allowing participants to easily check exhibitor information e

FEATURE 3 Cafe Show ESG

2) SOCIAL COMMUNITY CONNECTION AND VALUE CREATION

Local Job Creation

Cafe Show Seoul actively employs over 170 event operation sta ac ro ss va ri ou

and event guidance, along with Seoul MICE Supporters, to ensure smooth exhibiti o n o p

ve impact on the local economy and realizes social value through job creation.

Expanding Local Community Participation

S e o ul C

e F e s ti val , a

u r rent event o f Ca f e Sh

S e o ul , provides co ee enthusiasts with an opportunity to fully experience glob al co ee c ult ure i n an urb an s etting Si nce 2016, Ca fe S how Seoul has been organizing programs that are freely accessible to citizens in convenient locations, including not only COEX but also

Local Small Business Cooperation Project (Enjoy Cafe, Seoul Co ee Spot)

The Enjoy Cafe program, open to all cafes based in Korea, brought together a total of 196 partner shops. Additionally, 20 Seoul Co ee S p o t loc a ti on

revitalization.

Through various promotional channels, Cafe Show Seoul introduced E nj

i nvit ati on s to t h e ex h ibiti on. Th es e

to experience the event and established a platform for local small businesses to grow and expand nationwide

Talent Development Program

(Global Youth Idea Contest, Korea Co ee League)

C a fe S h ow Seou l runs ta l e n t d eve l

to su p por t the sustainable growth of the co ee industry The Global Co ee Youth Idea Contest discovers innovative ideas from young talents, while the Korea Co ee League (KCL) fosters the next generation of co e e p ro fe ssio na ls th rough six comp e titions a nd system ati c support.

FEATURE 3 Cafe Show ESG

3) GOVERNANCE TRANSPARENT AND ETHICAL EXHIBITION OPERATION

Establishment and Distribution of ESG Guidelines

exhibitor preparation manual to encourage sustainable exhibition pa r ti c ip a tio n T h

implementing ESG (Environmental, Social, Governance) principles during exhibition participation and promote their practice

Exhibitor ESG Practice Agreement and Green Booth Operation

Cafe Show Seoul contributes to spreading sustainable exhibition culture by collecting ESG practice agreements and recruiting green booths from exhibitors to actively participate in the ESG campaign. Comp ani es parti cip ati ng in E SG ca n be id entified t hroug h g re en booth markers at the venue

ESG Campaign with All Stakeholders

exhibition venue, we have conveyed sustainability messages and ra ised awa re n e ss am o ng va

venue, ESG status boards and signages are placed to continuously instill awareness in exhibitors and visitors about the ESG campaign message

Publication of Sustainability Report and Compliance Management Practice

Ca fe S h ow Se o u l ha s e sta

p ro fe ssiona l and system a

c ESG ope ra tion system to system a tically manage e nvi ronmental , social, and governance activities and achievements for sustainable management Additionally, we publish a sustainability report that r e fle c

practice of compliance management.

FEATURE 4 BLEISURE SEOUL

The Cafe Show Seoul, in collaboration with the city of Seoul, is o ering a bleisure initiative for overseas participants visiting Korea “Bleisure”, a combination of “business” and “leisure”, provides a unique opportunity to enjoy various aspects of Seoul’s culture through city tours, cooking classes, and lucky draws

Date Location

Nov 6 Wed – 9 Sat Hall B Lobby L100

Nov. 7(Thu) Northern Seoul Tour (Changdeokgung, Insadong, Namdaemun Market)

Nov. 8(Fri) Southern Seoul Tour (Bongeunsa Temple, Seoul Sky, Seokchon Lake Walk)

Nov. 9(Sat) Night Tour (Nodeul Island - Taste of Seoul Festival, Seoul Dal Experience)

Vouchers for Nodeul Island <Taste of Seoul Festival>

Namsan Cable Car

Samwon Garden <Taste of Seoul>

Nov. 7(Thu) ~ 9(Sat) 13:00 -17:00

WORLD COFFEE LEADERS FORUM Conference

The World Co ee Leaders Forum, Asia’s leading co ee conference, is the first international co ee-focused conference in the world to be o cially sponsored by the International Co ee

the theme of “Diversity “ It explored “Diversity” from three perspectives—business, culture, and environment—and shared insights on how to leverage it as a valuable resource

Title

Date

Venue

Theme

Organization

O cial Supporters

Scale

O cial Language

Programs

Online Channels

The 13th World Co ee Leaders Forum 2024

Nov. 6 Wed – 9 Sat, 2024

Conference Room, Coex, Seoul, Korea

Designing Diversity in Co ee Industry

World Co ee Leaders Forum Organizing Committee

5,000 Participants from 77 Countries

English, Korean (ENG & KOR simultaneous interpretation available)

Plenary Session

Professional Session

Origin Adventure Session

SCA Education Program

Champion Session

Global Coee Youth Idea Contest

www wclforum.org

wclf.co ee

wclf_co eeforum

worldco eeleadersforum

Program

Schedule

Program and Speaker

Plenary Session

10:10 - 10:50

10:50 - 11:40

n the Plenary Session of the World Co ee Leaders Forum, under the theme “Designing Diversity in the Co ee Industry,” global leaders from within and beyond the co ee sector shared perspectives on the current state, challenges, and future direction of the co ee industry and the Plenary Session itself

Period Nov. 6 Wed 10:00 - 18:00

Venue

Conference Room 401, Coex, Seoul

Theme Designing Diversity in Co ee Industry

O cial Language English, Korean(ENG & KOR simultaneous interpretation available)

Jennifer “Vern” Long World Co ee Research CEO

Designing Diversity in Co ee Industry

Business, Culture, Environment

Pauline Brown

Aesthetic Intelligence Labs Founder Former Chair of LVMH North America

11:40 - 13:00 Lunch

13:00 - 13:50

James McLaughlin Intelligentsia Co ee CEO

13:50 - 14:40

14:40 - 15:30

Luiz Paulo CarmoCo ees CEO

The Aesthetic Advantage

Critical importance of genetic diversity for the future of specialty co ee

Franz Zeimetz Lost Origin Co ee Lab CEO

A Journey in Fermentation: Bridging Beer and Specialty Co ee

Seungyeon Cho The Tamgulife Creator

How did Seoul become a city of co ee shops?

15:30 - 15:50 Co ee Break

15:50 - 16:40

Hide Izaki Izaki Co ee Holdings Inc. CEO

Co ee Omakase, Co ee as a ne dining experience

16:40 - 17:10 Panel Discussion

17:10 - 18:00

[Moderator]

Chahan Yeretzian

Award of Speaker Appreciation Plaques and Cafe Show Excellence Awards

Professor of Analytical and Physical Chemistry & Head of Co ee Excellence Center at Zurich University of Applied Sciences

Professional Session

The Professional Session featured top experts sharing skills and knowledge across 12 topics, including brewing, cupping, roasting, and sensory analysis, as well as practical insights on menu development and sales strategies for café startups

Period Nov. 6 Wed – 9 Sat

Venue

Conference Room 307, 308, Coex, Seoul

O cial Language Korean Partner Monthly Co ee

10:00 - 12:00 (A track)

11:00 - 13:00 (B track)

13:00 - 14:00

How to Sell More Brewed Co ee than Americano

14:00 - 16:00 (A track)

CEO of Co ee Hwa Roasters Geon-woo Choi

Discover flavors through cupping, from delicious light roasts to smooth, non-bitter dark roast

Exploring Co ee Signature Menu Design through 2024 WCIGS

Social Media Insights from Fillout Co ee, the Brand with 100,000 Followers

CEO of Co ee Finder Jun-ho Ji

Uncover the secrets of co ee aroma with 20 aromatic compounds

CEO of Easyfoodinfo Nak-eon Choi

Get a precise understanding of the Development Time Ratio (DTR)

CEO of Signature Roasters Moon-gyu Jang

Everything You Love About Authentic Italian Co ee

E ective cost and revenue planning for cafes under 100

2024 WCIGS Champion Barista Seung-chan Wi

Setting Up My First Roaster and Initial Roast Proles

CEO of Roex Co ee Jong-kyu Yu

Preparing for the 2026 Brewers Cup Competition

2023 KBrC Champion Barista Dong-min Kim

Practical Sensory Training with KCTC Champion and Coach

CEO of Fillout Co ee Hee-heung Noh

Examining Organic Reactions in Specialty Co ee through Wine

CEO of SCENTONE Jung-hyeok Ahn

15:00 - 17:00 (B track)

CEO & Roaster of D:mine Co ee Roasters Bo-sung Kwon Barista of D:mine Co ee Roasters Hye-jin Song

Manager of Imi Co ee Gyeong-won Woo

CEO of Thomas Co ee Lab Hyun-jae Lee

Origin Adventure Session

The Origin Adventure Session, specially curated by the World Co ee Leaders Forum and the Cup of Excellence (COE), o ered an immersive experience in specialty co ee Participants had the opportunity to cup top-quality beans from renowned co ee origins

Period Nov 7 Thu ~ 8 Fri 10:00 –12:00 / 14:00 –16:00

Venue Conference Room 317, Coex, Seoul

Speaker Gary Urrutia, Managing Director of COE(Cup of Excellence)

Laurie Linn, Membership Director of ACE(Alliance for Co ee Excellence)

O cial Language English, Korean(ENG & KOR consecutive interpretation available)

Partner

Elevating Excellence : Impact of COE

Explore COE with CVA

SCA Education Program

Period

Venue

Subject

Speaker

The Specialty Co ee Association(SCA) professional education program o ered opportunities to enhance training capabilities, featuring AST Calibration Sessions on Barista Skills and Sensory Skills. Notably, the Barista Skills Calibration, returning after four years, provided key insights into the new CVA (Co ee Value Assessment) concept

Nov. 8 Fri – 9 Sat 10:00 – 16:00

Conference Room 300, Coex, Seoul

SCA AST Calibration for Barista Skills & Sensory Skills

Jungjin Kim CEO of NEWS COFFEE

Heesoo Chae CEO of Black Ground Co ee Lab [Sensory Skills]

Seoyoung Lee CEO of COFFEEBUY

Sungye Chun CEO of Chromite Co ee

Champion Session

A unique opportunity to meet the world’s best barista! This session, curated by the World Co ee Leaders Forum, featured Mikael Jasin, the 2024 World Barista Champion (WBC). Participants enjoyed

co ee through demonstrations and tastings of his signature beverage.

Period Nov. 9 Sat 13:00 – 16:00

Venue

Conference Room 317, Coex, Seoul

Speaker Mikael Jasin

O cial Language English, Korean(ENG & KOR consecutive interpretation available)

Global Co ee Youth Idea Contest

The Global Co ee Youth Idea Contest was held to discover talents who can grow as leaders in the co ee industry and to showcase creative and innovative ideas for sustainable industry development

Period Nov. 7 Thu 13:00 – 16:00 Venue Conference Room 300, Coex, Seoul

Judges

Schedule Name A liation Position

Time Order

13:00-13:15

13:15-14:00

Opening Ceremony and Competition Introduction

Final Presentations by 2 Teams (Babel / Sangsaengjadeul)

14:00-14:20 Break Time

14:20-15:00

Final Presentations by 2 Teams (Eummiron / Love & Burn)

15:00-15:30 Final Evaluation & Break Time

15:30-16:00 Award Ceremony

Seunghyun Cho Uncanny Head Roaster A liation: Center Co ee, Birosso Co ee, Glarimento, UNCANNY Achievements: 11th Place, Korean Co ee Roasting Championship

Eunju Ko Korea Tourism Organization Professional Consultant Assistant Professor, Gangdong University Board Member & Academic Committee Member in Tourism and Hospitality Associations Certified Co ee Barista & Sommelier Judge 2019 Cafe Show Seoul Competition Judge

Results

World Co ee K-Dessert Pairing

Period

Venue Sponsors

An experiential program was organized featuring fresh co ee from various origins paired with K-Desserts such as Gaeseong Juak, Yakgwa, and Hangwa The program provided a platform for networking between speakers and participants, while also introducing foreign attendees to high-quality K-Desserts and showcasing Korea’s traditional heritage alongside its co ee culture

Nov. 6 Wed

Conference Room 401 Lobby, Coex, Seoul

Ayantu, Hollander Chocolate, Oatside, Iris International, Gamgwadang

Seoul Night Tour

Period Venue Sponsors Time

19:00-19:50

20:00-21:00

A tour was o ered for international speakers, VIPs, and industry professionals to experience traditional Korean cuisine and enjoy the stunning night views of Seoul

Nov. 6 Wed 18:30 – 21:30

Korea House & Seoul Sky, Seoul

Korea Tourism Organization

SEOUL COFFEE FESTIVAL

Co ee makes our daily lives more fragrant and special. With books, stories, and beautiful works of art, our lives become even more colorful Celebrating its 9th year, the Seoul Co ee Festival has chosen the theme of “Palette”, inspired by the diversity that blooms from Seoul’s co ee culture and the art that surrounds it. At the Seoul Co ee Festival, people of various backgrounds gather and, like a palette, discover their own unique colors while blending with others to create new shades. In this harmony of co ee and art, experience moments of healing for the soul and add vibrant hues to your daily life through diverse and enriching experiences.

A unique experience o ering new inspiration with co ee

Co ee Library

What’s your Color? Discover the Lives of Artists This year, the ‘Co ee Library’ used the theme of ‘Palette’ to showcase the lives of artists who bring color to our daily lives Through creative and

Date Oct. 26 Sat – Nov. 10 Sun, 16days

Location

Subject What’s your Color? Discover the Lives of Artists

Seungbaek Kim, Author of The Brewing Recipe Guide

Red the Symbol of Challenge and Passion When you overcome the fear of challenge, you can achieve even greater growth

Marc Song, Author of Rewriting Co ee Theory

Sanghyun Kim, Author of You Can Achieve Anything in the End X Heo Joon, Autthor of I Am a Branding Expert

Yellow

Orange the Symbol of Creativity and Curiosity With boundless curiosity, we push beyond the boundaries of life and step into a broader world

the Symbol of Radiant Energy and Through unique branding, we make an impact and share knowledge and life experiences through books

Green the Symbol of Life and Harmony A magical transformation breathes new life into the disposable cups we encounter in our daily lives

Mini Co ee Art Gallery

Blue

the Symbol of Freedom and Possibility

In a vast blue world where diverse people and cultures come together, we freely travel and paint the stories of everyday life

the Symbol of Sensibility and Creativity Just like purple, a blend of many colors, the more experiences we have, the more new ideas we can create

This year, through the Mini Co ee Art Gallery exhibited in the Co ee Library, you could have the chance to explore the life and stories of illustrator Shin Moon-seop through his projects and notable works. The ‘Paper Cup Drawing’ project, which began in 2017, captured cafes from cities around the world, including New York, Seoul, and Portland. It provided a unique experience where viewers could enjoy stories unfolded on a round surface of a paper cup, from di erent perspectives

Date Oct. 26 Sat – Nov. 10 Sun, 16days

Location

Moonsub Shin, Illustrator of Paper Cup Drawing
Hanno Lee, Author of Tokyo Specialty Co ee Trip
Co ee Publishing Brand ibline X Monthly Co ee
Purple

Co ee Talk

Stories of People O ering New Experiences Through Co ee

A special time where those who love co ee, books, and art gather to share their lives and stories.Immerse yourself in the aroma of co ee and diverse conversations, and color your daily life with vibrancy

Period Nov. 6 Wed – 7 Thu, 2days

Venue

Nov. 6 Wed

Nov. 7 Thu

[Theme] Co ee, a cup of warm comfort for me

Speaker Seungbaek kim 2022 KBrC Champion

[Theme] Why he draw them on the take-away cup?

Speaker Moonsub Shin Paper Cup Drawing Illustrator

[Theme] How far have you explored Peru & Bolivia?

Speaker Marc Song Green Bean Buyer (1597 Co ee)

[Theme] Competition, Something More Valuable Than Winning

Speaker Cole Torode CEO (Rosso Co ee Roasters)

[Theme] The Challenge of Imunika : Embracing Specialty Co ee and Wellness

Speaker Jinhu Park CEO (Imunika LLC)

[Theme] Cafe Startup A to Z

Speaker Sanghyun Kim CEO (Feelm Book, Cafe Gongmyeong)

[Theme] How to Maintain Long-Lasting Branding

Speaker Heo June Directer

Starfield Library in Starfield Coex mall B1 floor

This year’s Seoul Co ee Festival’s Co ee Library, Co ee Talk, and Mini Co ee Art Gallery move the stage to the interested in co ee culture

A special moment with trendy and diverse co ee culture

Seoul Co ee Spot

In the vibrant city of Seoul, where diverse people and stories converge, we introduce you to 20 uniquely colorful cafes These cafes stand out with their original concepts and creative menus, making Seoul’s cafe scene a hub of constant discovery and enjoyment Dive into the unique stories and cultures of each cafe and immerse yourself in the co ee trends sweeping through Seoul!

Date Nov. 6 Wed – 9 Sat

Location Seoul Co ee Spot Cafes

Seoul Co ee Spot

Tomorrow’s co ee that we prepare with small actions in our daily lives
“Thank You, Co ee” with Cafe Show ESG

future and enable us to enjoy our beloved co ee for a long time We encouraged local residents to participate in ESG activities alongside the Cafe Show

2024 Korea Co ee League EVENT

The Korea Co ee League(KCL) is a representative co ee competition in Korea aimed at

Date Nov. 6 Wed - 9 Sat

Location

Host MONTHLY COFFEE

Organizer Korea Co ee League Organizing Committee

Composition Korea Barista Championship (KBC), Korea Team Barista Championship (KTBC), Master of Cupping (MOC), Master of Brewing (MOB), IKawa Korea Roasting Championship (IKRC), Korea Co ee Roasting (KCR)

Media Engagement

• TV 8 / Paper 32 / Online 604 / Youtube 166 = 810 Exposures

<Joongang daily>

Advertisement/Promotion

Media Engagement

• TV 8 / Paper 32 / Online 604 / Youtube 166 = 810 Exposures

<Financial news>

<Maeil business news>

<Joongang>

Partnership / Media Advertisement • Outdoor Advertising

Parnas Media Tower
COEX XPACE and COEX Parking Lot Display Advertising
Amazing Parnas (Parnas Mall)
Street Banner (COEX Square, ASEM Square, near ASEM Tower)
Bridge Signboard (Seocho Seonam IC, Seocho Naegok IC, Gangnam National Traditional Arts High School, Guro Siheung IC)
Cafe Show Seoul O cial Partner Shop ‘Enjoy Cafe’: 196 cafes
Seoul Co ee Spots Selected: 20 cafes

Monthly Co ee

Regular Content Exposure in Monthly Magazines

Partnership / Media Advertisement

Promotion Partnership and contents collaboration with major media

• Korean Media Partner

Co ee TV

Media Operation

Achieved 44,392 Views on Video Clips

Advertisement/Promotion

Partnership / Media Advertisement

Creation of Diverse Media Content through Influencer Collaborations

• Collaboration with 187 influencers across YouTube, blogs, TikTok, and Instagram, generating 1,500+ pieces of uno cial content.

Advertisement/Promotion

Media Exposure

• Korean Platform

Naver Shopping Korea’s largest online commerce platform, featured the Seoul Cafe

Online Exhibition from November 6-12, 2024

Show

Media Exposure

• Korean Platform

Restaurant Business Plaza by Baemin, Korea’s leading food delivery platform, featured the Seoul Cafe Show with three premium content pieces, e ectively sharing industry trends and insights.

Advertisement/Promotion

O cial Channel Management

• Newsletter Distribution

A total of 36 newsletters were sent in 2024

Advertisement/Promotion

O cial Channel Management

• Instagram

34K followers, 2 95M views, 451K reach in 2024 with 100% more interactions and 1,400% more link clicks compared to 2023

Seoul Promotional Video
2023 Cherry’s Choice
2024 Co ee Alley Exhibitors 2024 Seoul Co ee Spot
Reels + Guides

Advertisement/Promotion

O cial Channel Management

• Facebook 73K followers, 1.767M views, 529K reach in 2024 with a 71 7% increase in link clicks compared to 2023

2024 Exhibitors Introduction
Concurrent Events (WCLF)
Concurrent Events (Seoul Co ee Festival)
Event Programs
2024 Enjoy Cafe Curation

O cial Channel Management

• YouTube 98,989 views and 450,947 impressions in 2024

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