The 23rd Seoul Int’l Cafe Show
Nov 6 ~ 9, 2024 Coex, Seoul, Korea
* This show guide is made of eco-friendly paper to protect the environment.
Overview
Title The 23rd Seoul International Cafe Show 2024 (Cafe Show Seoul 2024)
Period Nov 6(Wed) ~ Nov 9(Sat), 2024
Opening Hours Nov 6(Wed) ~ Nov 8(Fri) 10:00 ~ 18:00 (Last call for entrance at 17:30) Nov 9(Sat) 10:00 ~ 16:00 (Last call for entrance at 15:30)
Venue Hall A~E Coex Seoul Korea
Hosted by
Organized by
Scale 681 exhibitors 3 891 brands from 36 countries 128,000 visitors from 75 countries expected
Theme Full of Colors Makes the world better Colorful Cafe Show
Exhibit Items Co ee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances, Food Service Industry
Awards • Global Top Exhibition by Ministry of Trade, Industry and Energy
• Leading MICE Event by Seoul Metropolitan City
• Best Trade Show by Asian Federation of Exhibition & Convention Association(AFECA)
• Outstanding Exhibition Brand by the Korean Exhibition Industry
Supporter
Sponsor
Media Partner
Certi cation
Online Channels www cafeshow com cafeshowseoul seoulcafeshow theseoulcafeshow showcase/cafeshowseoul
Concurrent The 13th World Co ee Leaders Forum Event The 9th Seoul Co ee Festival
Cafe Show Seoul, as a leader in MICE events and a global co ee business platform, is actively implementing ESG - focused exhibitions for a sustainable future . For a sustainable MICE industry , For the future of the global coffee industry , For the betterment of the lives of all our stakeholders , We are committed to continuing our passion and promise Your active participation will be a great support
O cial Eco-friendly Sponsor
Show Composition & Entrance Guide
Conference Room 3&4F
Specialty Coffee, Roastery Cafe Coffee Machines & Equipment
Coffee Alley (Roastery Cafe Zone)
Coffee, Roasting&Brewing Equipment, Grinder, Espresso Machine, Filter
Studio 159
Tea, Beverage, Chocolate, Desserts, Tableware, Interior, Consulting
Total Machine & Equipment, Bakery, Gelato, Ice-cream, Showcase, Raw Material
Starfield Library
Product Showcase Business Matching
「Cherry's Choice」 NEW & HOT Product Showcase
‘Cherry's Choice’ is a new product showcase that means the choice of co ee fruit, ‘Cherry’.
In the showcase, you can meet 2024 steady seller, hit product(HOT) and the 2025 innovative new product(NEW).
Check out Cherry's choice in the lobby of Hall A on the rst oor of COEX!
Time Nov 6(Wed) ~ 9(Sat)
Place Hall A Lobby on the 1st oor
Cafe Show Seoul X Naver Online fair
We are hosting the ‘Cafe Show Seoul X Naver Online Exhibition’ in collaboration with Naver. This provides participating companies an opportunity to explore online sales channels, while visitors can enjoy the Cafe Show Seoul booth online and o ine Don't miss out on the special bene ts available on a rst-come, rst-served basis each day!
Time Nov 6(Wed) ~ 12(Tue)
Venue Naver Shopping
Cafe
Show Mocha Port
Are you an industry worker or buyer who visit the Cafe Show Seoul for business opportunities? Check out the Cafe Show Seoul's business matching service ‘Cafe Show Mocha Port’! Cafe Show Mocha Port is a customized business matching program named with the motif of the trading port Mocha Port, which was the birthplace of co ee trade in the past. Create a successful business opportunity using Cafe Show Mocha Port!
• Request meetings to buyers and exhibitors that is in your best interest prior to visiting the show
• Connect in person/online with buyers and exhibitors for favorable business opportunities
Cafe Show Excellence Awards
‘Cafe Show Excellence Awards’ selects the top products among Cherry's Choice product
This Award is designed to show the winning brands excellency in a variety of areas. Discover the winners of Cafe Show Excellence Awards this November!
Time Nov 6(Wed) 17:10
Place Conference Room 401
The Cafe Show Seoul in collaboration with the city of Seoul is o ering a bleisure initiative for overseas participants visiting Korea “Bleisure”, a combination of “business” and “leisure”, provides a unique opportunity to enjoy various aspects of Seoul's culture through city tours, cooking classes, and lucky draws.
Time Nov 6(Wed) ~ 9(Sat) Place Hall B Lobby L100
Free Seoul Tour
• Nov 7(Thu) Northern Seoul Tour (Changdeokgung, Insadong, Namdaemun Market)
• Nov 8(Fri) Southern Seoul Tour (Bongeunsa Temple, Seoul Sky, Seokchon Lake Walk)
• Nov. 9(Sat) Night Tour (Nodeul Island – Taste of Seoul Festival, Seoul Dal Experience)
Lucky Draw Vouchers for Nodeul Island <Taste of Seoul Festival>, Namsan Cable Car, Samwon Garden <Taste of Seoul>
Free Cooking Class Nov 7(Thu) ~ 9(Sat) 13:00 -17:00
Guide to Visiting the Cafe Show Seoul
Link to Online fair
10:10 - 10:50
The 13th World Coffee Leaders Forum
Period Venue
Theme Organization O cial Supporters
Nov 6(Wed) ~ 9(Sat), 2024
Conference Room, Coex, Seoul, Korea
Designing Diversity in Co ee Industry
World Co ee Leaders Forum Organizing Committee
Origin Adventure Session Plenary Session Nov 6(Wed) 10:00 -18:00 ㅣConference Room 401
Designing Diversity in Co ee Industry
SPEAKER Jennifer “Vern” Long (WorldCo eeResearch CEO) Business, Culture, Environment Part I Culture ①
10:50 - 11:40
THEME The Aesthetic Advantage
SPEAKER Pauline Brown (Founder of Aesthetic Intelligence Labs)
11:40 - 13:00 Lunch Part II Business ①
13:00 - 13:50
THEME Critical importance of genetic diversity for the future of specialty co ee
SPEAKER James McLaughlin (Intelligentsia Co ee CEO) & Luiz Paulo (CarmoCo ees CEO) Part III Environment
13:50 - 14:40
Part I Culture ②
14:40 - 15:30
THEME A Journey in Fermentation: Bridging Beer and Specialty Co ee
SPEAKER Franz Zeimetz (Lost Origin Co ee Lab CEO)
THEME How did Seoul become a city of co ee shops?
SPEAKER Seungyeon Cho (Creator)
15:30 - 15:50 Co ee Break
Part II Business ②
15:50 - 16:40
THEME Co ee Omakase, Co ee as a ne dining experience
SPEAKER Hide Izaki (Izaki Co ee Holdings CEO)
16:40 - 17:10 Panel Discussion
17:10 - 18:00 Award of Speaker Appreciation Plaques and Cafe Show Excellence Awards
[Moderator] Chahan Yeretzian Professor of Analytical and Physical Chemistry & Head of Co ee Excellence Center at Zurich University of Applied Sciences
Nov. 7(Thu) ~ 8(Fri) 10:00 –12:00 / 14:00 –16:00ㅣConference Room 317
The Origin Adventure Session, organized in partnership with COE(Cup of Excellence), is a program where participants can experience specialty co ee rsthand You'll have the opportunity to cup the highest quality beans from renowned co ee-producing regions and deeply explore their unique avors and characteristics
Professional Session
10:00 - 12:00 (A track)
11:00 - 13:00 (B track)
Discover avors through cupping from delicious light roasts to smooth, non-bitter dark roast
Junho Ji, CEO of Co ee Finder
Uncover the secrets of co ee aroma with 20 aromatic compounds
Nak-eon Choi, CEO Easyfoodinfo
Exploring Co ee Signature Menu Design through 2024 WCIGS
Seung-chan Wi, 2024 WCIGS Champion Barista
Setting Up My First Roaster and Initial Roast Pro les
13:00 - 14:00 Break Time
How to Sell More Brewed Co ee than Americano
14:00 - 16:00 (A track)
15:00 - 17:00 (B track)
Geon-woo Choi, CEO of Co ee Hwa Roasters
Everything You Love About Authentic Italian Co ee
Bo-seong Kwon, CEO/Roaster of D:imine Co ee Roasters & Hye-jin Song, Barista
Champion Session
Global Co ee Youth Idea Contest
Get a precise understanding of the Development Time Ratio (DTR)
Mun-gyu Jang, CEO of Signature Roasters
E ective cost and revenue planning for cafes under 100㎡
Gyeong-won Woo, Manager of Imi Co ee
Jong-gyu Yu, CEO of Roex Co ee
Social Media Insights from Fillout Co ee, the Brand with 100 000 Followers
Hee-heung Noh, CEO of Fillout Co ee
Examining Organic Reactions in Specialty Co ee through Wine
Ahn Jung-hyeok, CEO of SCENTONE
Preparing for the 2026 Brewers Cup Competition
Dong-min Kim, 2023 KBrC Champion
Practical Sensory Training with KCTC Champion and Coach
Hyun-jae Lee, CEO of Thomas Co ee Lab
Nov.9(Sat) 13:00 -16:00ㅣConference Room 317
Speaker : Mikael Jasin
Meet the world's top barista! Mikael Jasin, the 2024 WBC(World Barista Championship) Champion, will share his experiences from the competition Experience the champion’s co ee rsthand through a live demonstration and tasting of his award-winning signature drink.
Nov 7(Thu) 13:00 -17:00ㅣConference Room 300
The Global Co ee Youth Idea Contest is designed to discover talented individuals who can grow beyond trendy co ee culture and become leaders in the co ee industry, while creating new value in the process
Nov 8(Fri) ~ 9(Sat) 10:00 –16:00ㅣConference Room 300
The Specialty Co ee Association(SCA) AST Calibration Session is a program designed to strengthen educational capabilities and enhance understanding of the new CVA(Competence Veri cation Activity) concept.
AST Calibration for Barista Skills
Speaker : Jungjin Kim, NEWS COFFEE CEO Heesoo Chae, Black Ground Co ee Lab CEO
AST Calibration for Sensory Skills Speaker : Seoyoung Lee, COFFEEBUY CEO Sungye Chun, Chromite Co ee CEO
* This program is only available to those who hold the respective Barista or Sensory module certi cation
The 9th Seoul Coffee Festival
Seoul Co ee Spot
Period Nov 6(Wed) ~ 9(Sat)
Venue Seoul Co ee Spot Cafes
Co ee Library
Period Oct 26(Sat) ~ Nov 10(Sun)
Subject
[Theme] Cafe Startup A to Z [Speaker] Sanghyun Kim CEO(Feelm Book Cafe Gongmyeong)
[Theme] How to Maintain Long-Lasting Branding [Speaker] Heo June Directer
:
2024 Korea Coffee League(KCL)
