CAFE SHOW SEOUL 2025
GLOBAL LEADER IN COFFEE EVENT
The 24rd Seoul International Cafe Show
Nov 119-22, 2025
A Business Platform Leading the Coffee Industry
Cafe Show Seoul is the world's largest business platform held annually in November to promote the global coffee industry and food and beverage culture.
Having grown alongside the coffee industry in South Korea since its inception, Cafe Show Seoul offers a creative MICE (Meetings, Incentives, Conferences, Exhibitions) model that integrates industry, knowledge, and culture, providing a unique value and experience that is exclusive to Cafe Show Seoul.
Cafe Show Seoul showcases trends in the global F&B market and serves as a professional exhibition that proposes new business solutions. It has been selected as the Global Top Exhibition, gaining recognition for its value and competitiveness both domestically and internationally.
Based on world-class capabilities, Café Show Seoul leads global coffee industry and discover new values for sustainable growth and coexistence.
Cafe Show Seoul aims to be your business partner for shining success and a strong leap toward a sustainable future.
• Selected as Global Top Exhibition by South Korean Ministry of Trade, Industry and Energy
• Global MICE representing Seoul
• Winner of the AFECA (Asian Federation of Exhibition and Convention Association) Award
• Officially supported by the ICO (International Coffee Organization)
Welcome
to Tomorrow!
You and Me
Today and Tomorrow
Exhibitors and Visitors
Bright ideas about coffee, All the possibilities and opportunities
Bloom here
Cafe is a platform where ideas grow.
Cafe Show Seoul is a platform to move towards tomorrow together
A Historically Significant Exhibition that Satisfies Participants.
Since its first edition in 2002, Cafe Show Seoul has been growing in tandem with the industry and its participants. More than 93% of the participants return, showing a high level of satisfaction.
• 681 exhibitors, 3,891 brands from 36 countries (2024)
• Exhibitor re-participation rate of 98%
• Exhibitor satisfaction rate of 97%
SIGNIFICANT
A Must-Attend Exhibition for the F&B Industry Where You Can Meet Buyers from Around the World.
Every November, major buyers from around the world gather in Seoul. Cafe Show Seoul connects coffee industry professionals from around the world with key buyers, making it a must-attend exhibition for successful business.
• B2B satisfaction rate of 98%
• Business matching platform “Mocha Port”
• Invite hosted buyer
THE SHOW
Title
Period Venue
Organized
Hosted
Item Size
Certification
Sponsor
Supporter (expected)
The 24th Seoul International Cafe Show Cafe Show Seoul 2024
Wed, Nov. 19 – Sat, Nov. 22, 2024 (4 days)
Hall A – E (37,791m2), Coex, Seoul, Korea
EXPORUM, Reed Exhibitions Korea
EXPORUM, Monthly Coffee Magazine
Coffee, tea, bakery, dessert, ice-cream, chocolate, beverage, raw materials, machine & equipment, interior, franchise & start-up, kitchen appliances, food services, and more
681 exhibitiors, 3,891 brands from 36 countries 150,000 visitors from 80 countries
The Global Association of the Exhibition Industry (UFI), Association of Korean Exhibition Industry (AKEI)
International Coffee Organization (ICO), Ministry of Trade, Industry and Energy (MOTIE), Seoul Metropolitan City
Embassy in Korea - Guatemala, Nicaragua, Venezuela, Brazil, Sri Lanka, Ethiopia, Honduras, Czech Republic, Costa Rica, Cote d’Ivoire, Trade Association – Indonasian Trade Promotion Center, PRO ECUADOR, Procolombia, Promperu
Partner (expected)
Roast Magazine, Sprudge, Coffee Traveler, Coffee t&I, Bar Talks, Haps Magazine, Fresh Cup, Coffee TV
COMPOSITION
Hall A Cafe Essentials
Find new sources in Hall A and watch your business gain competitiveness
Total machinery, raw material, bakery, ice-cream, etc.
Hall B
Sweet Additions
Sweeten up your business through items found in Hall B
Tea, beverage, chocolate, dessert, tableware, interior, food services, etc.
Hall C
Coffee Fundamentals
Discover from coffee producers to the latest industry trends. Technology and passion for a perfect cup of coffee
Coffee beans (green & roasted), roasting machine, grinder, espresso machine, filter, etc.
Hall D Unique Blends
Add style and flavor to your cafe. Meet best coffees and trendy cafes from all around the world!
Specialty coffee, roastery cafe, coffee machine & equipment, etc.
Hall E
Coffee Alley
Global roastery cafes with special beans and coffee!
Cafe Show Seoul Roastery Collective, Coffee Alley
FLOOR PLAN
3F
*This floor plan can be changed
1F
Tea, beverage, chocolate, dessert, tableware, interior, food services, etc.
Total machinery, raw material, bakery, ice-cream, etc.
Specialty coffee, roastery cafe, coffee machine & equipment, etc.
Coffee beans (green & roasted), roasting machine, grinder, espresso machine, filter, etc.
BUSINESS PROGRAM
Business Program
Mocha Port
Business Matching Platform
Inspired by the ‘Port of Mocha’, Cafe Show Seoul’s Mocha Port is an exclusive business matching platform that connects exhibitors and buyers based on their interests using Cafe Show’s database.
Organize meeting plans with global buyers and create successful business opportunities!
Key Features
•Exploring : Explore buyer and exhibitor information
•Matching : Find and connect with recommended buyers
•Networking : Meet face-to-face at Cafe Show Seoul
Showcase
Trend Unpacked Show
Trend Unpack Show 2026 is a product launching showcase at Cafe Show Seoul, where innovative new products leading the cafe industry are first unveiled on-site. Through Trend Unpack Show, dramatically promote innovative new products that will shape the cafe industry trends for 2026!
Showcase
Cherry’s Choice
Special Showcase of Innovative & Popular Product
Cherry’s Choice is a new product showcase that means the choice of coffee fruit, ‘Cherry’. In the showcase, you can meet innovative ‘New’ and ‘Hot’ products that will lead the next year’s industry.
Award
Cafe Show Excellence Awards
Official Award for Best Selection of Exhibitor Products
Cafe Show Excellence Award presents and features exhibitors’ outstanding products and services. The award not only promotes exhibitors’ brands but also endorses the growth of the global coffee and F&B industry. It is selected among 60 Cherry’s Choice products by category.
2024 Award Winners
Savory Leader Teazen
Dooree Trading
SPC Samlip
Made in Korea
TEAZEN KOMBUCHA
COMPAK BOLT 83
YAAM BARO Frozen Dough
Nokchawon Co. ZERO SUGAR BLEND
FEATURED EVENT
Competition
Korea Coffee League
• Korea Barista Championship
• Korea TEAM Barista Championship
• Master of Cupping
• Master of Brewing
Seminar
• Global Session
• Professional Session
• Origin Adventure Session
• Coffee Talk
Roastery
• Coffee Alley
• Coffee Brewing Bar
Green Campaign
• Cafe Show ESG
Showcase
• Cherry’s Choice
• Cafe Show Excellence Award
• Trend Unpacked Show
• Seoul Coffee Tour Bus
• Seoul Coffee Spot
• Enjoy Cafe
• Coffee Art Gallery Coffee Tour
Experience Zone
• Coffee Library
Title
Period
Venue
Organizer
Size
Knowledge Platform for the Global Coffee Leaders
Language
Program
Contact
The 14th World Coffee Leaders Forum
Wed, Nov. 19 – Sat, Nov. 22, 2024 (4days)
Coex Conference Room, Seoul, Korea
World Coffee Leaders Forum Organizing Committee
3,000 professionals from 60 countries
English, Korean
Plenary Session, Professional Session, Origin Adventure Session, SCA Education Program, Championship Session and etc.
+82-2-6000-6683 I info@wclforum.org www.wclforum.org
The 10th Seoul Coffee Festival
Wed, Nov. 19 – Sat, Nov. 22, 2024 (4days)
Coex and main cafe streets of Seoul
Seoul Metropolitan City
150,000 visitors from 80 countries
Taste, Trend and Flavor Filled Coffee
Seoul Coffee Tour Bus, Coffee Alley, Coffee Library, Coffee Art Gallery, Coffee Talk, Coffee Science Lab, etc.
+82-2-6000-6709
PARTICIPATION
Step 1. Choose your booth type
Offered Services
Details
Additional Offers
(VAT Excluded)
USD 3,200 / Booth USD 3,600 / Booth
Exhibition Space Only (9sqm)
· Booth design and construction by Coex approved contractor
· Additional fee can be charged depending on additional material & design (Average USD 1,000~5,000/Booth)
· Differentiated brand promotion & marketing
· Improves the image concept of exhibitor and the product
· Constructed by Coex approved contractor
· Additional charge might be required apart from participation fee
Wooden Side Wall Height 3m, White
Electricity 1kw
Spotlight 3ea
Fascia Board English and Korean
Information Desk & Chair 1 set per exhibitor
· Constructed by the organizer
· Upgrade design and cost-effective
· Internal design flexible
· 365-day Promotion of exhibitor and products (Online: Cafe Show Seoul Website, Social Media, Mobile App / Offline: Directory Book)
· Access to domestic and overseas buyers’ contact
· Access to business matching platform “Mocha Port”
Step 2. Select your booth size
See how many sqm of exhibition space you need in total to discover how many booths you need.
▶ 1 booth = 3m x 3m (9sqm)
Step 3. Apply for a corner
Corner booth (2 open sides): 800 USD
▶ Option only available for exhibitors with less than 3 booths
▶ First-come, first-serve to 50 exhibitors
Step 4. Check discount programs
▶ Early-bird (~Nov. 30, 2024): -320 USD / booth
▶ Consecutive participation (2024): -96 USD / booth
▶ Participated more than 5 times (2019~2024): -160 USD / booth
Step 5. Apply for additional options
▶ Sponsorship Program
▶ Upgrade Package
Step 6. Order utilities
Electricity, water supply & drainage, internet, etc.
Seminar Seminar/ VIP Room/ Storage Room Rentals
Hanging Banner Above Booth. Logo Exposure on Floor Plan, 50 Invitations
2,000 / 1 Day
6,000 / 4 Days
3,000 Business Maximizer
Highlighted Brand Search, Article/ Brand Introduction on E-Newsletter, 1 Full Page Color Advertisement of Official Directory, Automatic Selection for Cherry’s Choice, 50 Invitations
Single Phase 220V
Three Phase 220V
Three Phase 380V
BOOTH LOCATION
• Sponsors : Selection made immediately upon registration
• Exhibitors with 4 or more booths (36sqm or more) : Selection made during “Booth Selection Day”
• Exhibitors with 3 or less booths (27sqm or less) : Selection made by the organizer
※ Each group will select or be assigned booth location based on the exhibitor score calculated by booth size, frequency, application submission date, etc
APPLICATION
Applicant
Company Name Address Phone
Person in Charge
Exhibiting Items Brand
Exhibiting Zone
Booth Type
Booth Type
Amount of Booth (A)
( ) Coffee ( ) Tea ( ) Bakery ( ) Chocolate ( ) Beverage ( ) Desserts
( ) Ice cream/Gelato ( ) Raw materials
( ) Packaging materials ( ) Interior ( ) Franchises
( ) Store Facilities ( ) Other
* Please number the choices based on your priority.
Note Only Exhibition Space Provided
Participation Details
Discount Programs
① Early-bird Registration (~Nov. 30, 2024)
② Re-participation (2024 Exhibitor)
③ Participated more than 5 times (2019~2024)
Special Program Corner Booth (less than 3booths)
Applied Booth Unit Price (B)
Sub Total (C) = (A) X (B) + Special Program
VAT (D) = (C) X 0.1
+ Wooden Booth Structure
–USD 320 / Booth
–USD 96 / Booth
–USD 160 / Booth
USD 800
□ We hereby apply for participation in “Seoul International Cafe Show 2025” and enclose deposit as percent of the total participation fee.
□ We would like to be a Sponsor for Cafe Show 2025 (□Yes / □No)
□ We would like to receive more information for Global Cafe Show Brand (□Vietnam)
Signature of authorized person
T. +82-2-6000-6698
F. +82-2-881-5429
E. info@cafeshow.com
H. www.cafeshow.com
Article 1) TERMS OF REFERENCE
In these terms and conditions for exhibiting, the term ‘Exhibitor’ shall include all employees, partnership, firm or individual to whom space has been allocated for the purpose of exhibiting. The term ‘Organizer’ shall mean, ‘REED EXHIBITIONS’ and ‘EXPORUM’. The term ‘Exhibition’ shall mean “The 24th Seoul Int'l Cafe Show (Cafe Show Seoul 2025)”.
Article 2) ALLOCATION OF EXHIBIT SPACE
The Organizer shall allocate the space in accordance with the nature of the exhibit or in the manner the Organizer deems fit. The Organizer shall reserve the right to change the space allocated to the Exhibitor at any time prior to the commencement of the build-up of the exhibition should the circumstances require changes. Such changes shall be at the discretion of the Organizer. The Exhibitor shall not claim for compensation as a consequence.
Article 3) APPLICATION AND PAYMENT PROCEDURES
The contract shall be established and be put into an effect right after submission and 20% of the total participation fee as deposit must be paid as soon as contract is submitted. 30% of the total fee must be paid by Feb 28, 2025. Remaining 50% of the total fee must be paid by July 31, 2025. The remittance charge and the intermediary bank commission must be paid by the exhibitors.
Article 4) INSTALLATION AND REMOVAL
The installation and removal of the exhibits and booths must be completed by the date and time stipulated by the Organizer. Exhibitors shall indemnify the Organizer against any loss, which may be caused by delay or damage to the Exhibition Hall.
Article 5) INSURANCE, SECURITY AND SAFETY
Exhibitors are required to subscribe to all risks in the insurance policy on all equipment and products during the Exhibition as well as during set-up and dismantling. The Organizer shall not be held responsible for any loss, theft, or damage to any articles belonging to the Exhibitor. Materials used in the stand and display construction must be properly fireproof in accordance with the local fire and safety regulations. The Organizer shall reserve the right to limit any constructions or demonstrations that pose as potential safety hazards.
Article 6) COORDINATION OF EXHIBIT WITH ORGANIZER
Exhibitors shall provide descriptions of their exhibits before the construction of the exhibits and ensure that it is in compliance with regulations and restrictions on booth design and activity. Exhibitors shall also agree to provide the Organizer with the necessary information facilitating the overall promotion of the Cafe Show 2025 Secretariat.
Article 7) USE OF EXHIBIT SPACE
Exhibitors are bound to exhibit the subscribed products and to present the stands with competent personnel during the open hours of the Exhibition. Activities of the Exhibitor shall be confined within limits of the Exhibitor’s booth. The exhibit will be consistent with the theme of the Exhibition and the Organizer reserves the right to restrict exhibits, which may cause detraction from the general character of the Exhibition.
Article 8) LIABILITY
It is mutually agreed that the Organizer shall not be liable to the Exhibitors for any damages made to and/or loss of the Exhibitor's property, or for injuries to persons under any circumstances.
Article 9) BREACH OF THE CONTRACT AND WITHDRAWALS BY EXHIBITORS
In the event that the Exhibitor refuses to use all or part of the spare allocated or the Exhibitor defaults on the payment, the Organizer shall reserve the right to terminate the contract forthwith. In addition, the stand charges shall not be refunded. If the Exhibitor withdraws from participation without the Organizer's approval, the payment made by the Exhibitor shall not be refunded.
Article 10) CANCELLATION & PENALTY ON THE REDUCTION OF TOTAL NUMBER OF BOOTHS
Once the application and contract has been submitted, the cancellation space will require a written notification sent to the Organizer right after making the decision. Should the Exhibitor decide to cancel participation or reduce the total number of booth once the application and contract has been submitted, the following penalty will be put upon the exhibitor to be paid within 15 days of cancellation to the organizer. Participation fees already paid shall be taken for the penalty. Should that amount not be sufficient, the difference must be paid and any excess amount shall be returned.
PENALTY
RATE:
* Cancellation or Reduction of number of booth until DEC. 31, 2024 : 20% of total participation fee
* Cancellation or Reduction of number of booth from JAN. 1, 2025 ~ MARCH 31, 2025 : 50% of total participation fee
* Cancellation or Reduction of number of booth from APRIL 1, 2025 ~ July 31, 2025: 80% of total participation fee
* Cancellation or Reduction of number of booth after AUGUST 1, 2025 : 100% of total participation fee
Article 11) SUPPLEMENTARY
When necessary, the Organizer shall have the right to issue supplementary regulations in addition to those in the TERMS AND CONDITIONS FOR EXHIBITING. Those regulations and instructions shall be binding on the Exhibitors. The Exhibitor shall observe the COEX Rules and Regulations.
Article 12) ARBITRATION OF DISPUTES
Any disputes, differences or questions arising hereafter between the Organizer and the Exhibitor concerning the true construction of these TERMS AND CONDITIONS FOR EXHIBITING or the rights and liabilities of the parties thereto shall be settled in accordance with the Commercial Arbitration Rules of the Korean Commercial Arbitration Board. The verdict of the above arbitration shall be final and binding upon both.
Article 13) COUNTRY OF TAX EXEMPTION
If your country is not a part of the Country of Tax exemption, 10% VAT from total participation fee will be charged under the Republic of Korea law of Value Added Tax (VAT) Standard regulation 25-0-1 [Range of Tax Exemption Country], please refer to the list of country at the official website (www.cafeshow.com/eng).
CAFE SHOW GLOBAL
Bridgehead for Southeast Asian Market Cafe Show Vietnam
Cafe Show Vietnam 2025 Apr. 17 - 19, 2025 (3 days)
SECC, Ho Chi Minh, Vietnam www.cafeshow.com.vn
Global Leader in Coffee and F&B Event Cafe Show Seoul
Cafe Show Seoul 2025 Nov. 19 - 22, 2025 (4 days)
COEX, Seoul, Korea www.cafeshow.com
CAFE SHOW ESG
Our Commitment and Responsibility
Cafe Show Seoul’s commitment and responsibility For more colorful and sustainable future
The world become united through Cafe Show, Together, we create a better future.