The 21st Seoul Int’l Cafe Show
23 ~ 26, 2022 Coex, Seoul, Korea
*
Nov
This show guide is made of eco-friendly paper to protect the environment.
Visitor Etiquette
Overview
Title The 21st Seoul International Cafe Show 2022 (Cafe Show Seoul 2022)
Period Nov 23(Wed) ~ 26(Sat), 2022
Opening Hours Nov 23(Wed) ~ 25(Fri) 10:00 ~ 18:00 (Last call for entrance at 17:30) Nov 26(Sat) 10:00 ~ 16:00 (Last call for entrance at 15:30)
Venue Hall A~E Coex Seoul Korea
Organized by REED EXHIBITIONS, EXPORUM
Hosted by EXPORUM, MONTHLY COFFEE
Scale 672 exhibitors, 3,533 brands from 35 countries 100,000 visitors from 80 countries
Theme New Era, New Start A Cup of the New World
Exhibit Items Co ee, Tea, Bakery, Dessert, Ice cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start up, Kitchen Appliances, Food Service Industry
Awards
• Global Top Exhibition by Ministry of Trade Industry and Energy
• Leading MICE Event by Seoul Metropolitan City
• Best Trade Show by Asian Federation of Exhibition & Convention Association(AFECA)
• Outstanding Exhibition Brand by the Korean Exhibition Industry
Supporter
Embassy of Brazil Embassy of Colombia in Republic of Korea Embassy of Cote d'Ivoire, Embassy of Federal Democratic Republic of Ethiopia in Republic of Korea, Embassy of Guatemala to Korea, Embassy of Honduras, Embassy of Peru in the Republic of Korea, Embassy of Sri Lanka, Embassy of the Bolivarian Republic of Venezuela, Embassy of the Czech Republic, Embassy of the Republic of Nicaragua, Indonesian Trade Promotion Center, Pro Ecuador Promperu
Masks mandatory Social Distancing No eating while walking
Sponsor Media Partner Local International Certi cation
Schedule Overview
* The details of each program may be subject to change
Event
11 23 Wed 11 24 Thu 11 25 Fri 11 26 Sat Location
Buisiness Day
「Cafe Show Excellence Award」
EXHIBITION
Leading business platform for global F&B industry
CONFERENCE
Knowledge sharing opportunity with world co ee leaders
FESTIVAL
Inspiring fair lled with culture and aroma of co ee
EVENT
Dream come true stage for baristas around the world
“
Public Day Hall A~E
「Cherry's Choice」 NEW & HOT Products Showcase Hall A Lobby
「Trend Unpacked Show 2023」 On O Hybrid Showcase Hall D Stage
「Co ee Alley」 Roastery Cafes Zone Hall E
「Cafe Show Seoul Virtual Tour」 with YouTubers
「Cafe Show Business Lounge」 Business Meeting
「KOTRA Export Business Matching」
Hall A~E & YouTube Channel
Conference Room 300 Cafe Show Business Lounge
「Amazon Export Seminar」 Conference Room 308A
Online Exhibition
Global Session Champion Session
Professional Session Origin Adventure Session
SCA Program
ESTA Program
Cafe Show Seoul O cial Website
3rd & 4th Floor Conference Room
Seoul Co ee Spot Trendy Seoul Cafes
Co ee Library Star eld Library Co ee Talk
Co ee Art Gallery Hall D Lobby
Co ee Training Station Hall E Lobby
「Thank You, Co ee」 Green Project Hall E Lobby & 1F Swing Space Co ee Orchestra Hall D Stage
World Latte Art Battle Hall D Stage
Korean Barista Championship
Korea TEAM Barista Championship Master of Cupping Master of Brewing Hall C Stage
”
Thank you, COFFEE
Cafe Show Seoul’ s eco friendly project, “Thank you, Co ee” is a green campaign launched for a sustainable future To drink our beloved co ee for a long time participate "Thank you Co ee" campaign actively! Your thoughtful action leads to a better cup of co ee
Coffee, Espresso Machine, Brewing Equipment, Roasting Equipment, Grinder, Filter
Conference Room 3&4F
Specialty Coffee, Roastery Cafe, Coffee Machines, Equipment
Tea, Beverage, Juice, Chocolate, Dessert, Tableware, Interior, Equipment, Consulting
Total Machine & Equipment, Bakery, Gelato, Ice-cream, Showcase, Raw Material
Show Composition
Hall Hall A B Hall Hall B A Hall C Hall D Hall E Hall Hall A B END 1F 3F Hall D Hall C Hall E Hall C Hall D Hall E END 1F 3F END 3F 1F Hall A Enter Hall B Enter Hall C Enter Entrance Guide
& Entrance Guide
Coffee Alley (Roastery Cafe zone)
Starfield Library
Trend Unpacked Show 2023
At the Trend Unpacked Show, you'll be able to see the new products rst! Check out the latest innovative new products that will lead the cafe industry trend in 2023 through the online and o ine hybrid showcase ‘Trend Unpacked Show 2023’.
Time Nov 24(Thu) 14:00 ~ 15:00
Place Stage in Hall D on the 3rd oor & Online
’
Cafe Show Mocha Port
Inspired from the ‘Port of Mocha’, Cafe Show Seoul's Mocha Port is an exclusive business matching program that allows you to connect with the ultimate buyer that matches your interest and needs We provide the best business experience through Mocha Port, a place where the world is connected as one with business matching service
• Browse for what buyers are interested in and exhibitors have to o er
• Request meetings to buyers and exhibitors that is in your best interest prior to visiting the show
• Connect in person/online with buyers and exhibitors for favorable business opportunities
「Cherry
s Choice」 NEW & HOT Product Showcase
‘Cherry’s Choice’ is a product showcase that means the choice of co ee fruit, 'Cherry' In the showcase you can meet 2022 steady seller, hit product (HOT) and the 2023 innovative new product (NEW). Check out Cherry's choice in the lobby of Hall A on the rst oor of COEX!
Time Nov 23(Wed) ~ 26(Sat)
Place Hall A Lobby on the 1st oor
Product Showcase Business Matching Program
Cafe Show X kakaomakers Online Fair
For the rst time among Korean exhibitions, Cafe Show Seoul collaborate with ‘kakaomakers’ to hold an online fair! We provide a successful platform for small business and start ups to promote their products and brands in online commerce
Time Nov 23(Wed) ~ 30(Wed)
Place ‘Cafe Show’ Tab on kakaomakers
Export Business Meeting
Export Business Meeting is a global buyer consultation to support overseas marketing In order to expand new markets and improve distribution capabilities, we select promising overseas buyers and promote 1:1 meeting between exhibitor and buyer during the exhibition period through kotra
Time Nov 24(Thu) ~ 25(Fri) 10:00 ~ 18:00
Place Conference room 300 Cafe Show Business Lounge on the 3rd oor
Amazon Export Seminar
Amazon’s Export Seminar is to convey strategies and know how for Korea’ s excellent co ee and tea brands to advance overseas expansion Through Amazon, we will promote exhibitors' brands around the world, including the US, Europe, Japan, and Australia, and expand marketplace
Time Nov 24(Thu) 10:00 ~ 12:00
Place Conference room 308A on the 3rd oor
Cafe Show Seoul Virtual Tour
Tour Cafe Show Seoul with 5 YouTube in uencers! Which booth do YouTubers visit? We will guide you to Cafe Show Seoul Tour course that YouTubers curated themselves We invite you to an online tour full of witty talks and tips
Time Nov 23(Wed) ~ 26(Sat), 2022
Place Cafe Show Seoul O cial YouTube Channel & Hall A ~ E
Youtubers Umin No(CEO, Noumin Cofe), Anthony Douglas(World Barista Champion 2022), Seungbaek Kim(Korea Brewers Cup Champion 2022), Minseo Kang(CEO Insight Co ee), Eunjung Kim(Tea consultant Camelia Kim Tea Consulting)
BUSINESS MATCHMAKING PLATFORM BY Inspired by the Port of Mocha N w Ideas, Net orks, and Busine s Opportunities Begin He
Masashi Goto CEO, TYPICA
Fran González
of Co ee NOMAD COFFEE
Miki Takamasa
Head Barista, KOFFEE MAMEYA
Cho
Prism Co ee
Monika Firl Global Co ee Manager Fairtrade International
Paulo Ferreira Co ee Commercial Manager, CLAC
David Griswold
Founder and CEO, Sustainable Harvest Co ee
26
Sat
2022
& Relationships
Leaders Forum Organizing Committee Period Venue Theme Organization O cial Supporters The 11th World Coffee Leaders Forum 2022 (WCLF 2022) Global Session Nov. 24(Thu) 10:00~18:00ㅣConference Room 401, Coex, Seoul & Online * KOR & ENG simultaneous interpretation available Nov 25(Fri) ~ 26(Sat)ㅣConference Room 308A, Coex, Seoul Origin Adventure Session Time 11.25 Fri 11.26 Sat 10:00 ~ 11:30 Embassy of Colombia IHCAFE(Cafe de Honduras) 13:30 ~ 15:00 Embassy of India ProEcuador(Embassy of Ecuador) 16:00 ~ 17:30 Anacafe(Embassy of Guatemala) Myanmar(ITC) Time Topic Speaker 10:10 ~ 11:00 [Special Session] Co ee Value Assessment and Cupping: A Glimpse of the Future of Specialty Co ee
Part I – Co ee & Space 11:00~12:00 New Brand Strategy due to New Lifestyle and Space Curation
12:00~13:00 Lunch Part
– Co ee & New World 13:10~14:00 What should we do for the co ee industry in 2050? – TYPICA
Nov 23(Wed) ~
(
),
Coex, Seoul, Korea & Online Co ee
World Co ee
Yannis Apostolopoulos CEO, SCA
Changhyun Shon CEO OTD Corporation
II
14:
10~15:00 How ‘NOMAD’ Responded and Overcame Covid 19 &A New Wave Specialty Co ee Roasteries
Head
Part III – Co ee & Human 15:10~16:00 The Stage of the Baristas, its present and future
Youngjun
CEO,
works 16:00~16:20 Co ee Break Part IV – Co ee & Planet 16:20~17:00 The Future of Co ee must be Sustainable for the Planet and Fair for the Farmer
Using
17:10~18:00
Your Co ee Business as a Force for Good–Understanding the Bene t(B) Corporation Movement
Professional Session
10:00~12:00
11:00~13:00
14:00~16:00
15:00~17:00
Creating Your Own Brewing Recipes Roasting Pro le Design
YM Co ee Project CEO Yongmin Cho
13:00~14:00 Lunch
Brewing Foundation Seminar Trends in Co ee Varieties and Progressing
Cafe MuseeO Roaster Donghwan Hwang
Progressive Roasting
Harucobeans CEO Jihye Ahn
Werk’s Marketing and Branding Strategy
Werk Roasters CEO Seokbong Kim, Hyeondong Park, Chanhui Song, Sangyong Lee
Understanding of the ‘Taste’ of Co ee
HEBE Co ee CEO Jiyoung Lim Professor Hoseok Song Ryansco ee CEO Youngjun Nho
Espresso Extraction Espresso Sensory
Bangitum CEO Sanghwa Park Gimisa CEO Inyoung Song
Champion Session
Preview for CoE Thailand Co ee
ESTA Introduction to TEA
Nov. 26(Sat) 14:00~17:00 ㅣConference Room 307BC, Coex, Seoul
Speaker : Anthony Douglas
A chance to meet the world's best barista! Anthony Douglas, the winner of the 2022 World Barista Championship, shares WBC experience and insights learned from the championship In particular, he demonstrate the signature drink that led him to the winner and you can try it! Taste and learn the best co ee in the world
Nov 25(Fri) 10:00~17:00 ㅣ
Speaker : Annemarie Tiemes
Nov. 23(Wed) ~ 26(Sat)ㅣConference Room 307, Coex, Seoul Nov. 23(Wed) ~ 24(Thu) ㅣConference Room 317, Coex, Seoul
Co ee Me Up CEO Dongwan Kim SCA Education Program Time 11.23 Wed 11.24 Thu 10:00 –14:00 CSP Green Co ee Foundation CSP Green Co ee Foundation 13:30 –18:00
Conference Room 308BC, Coex, Seoul
The rst program of the ESTA certi cate program, which combines theory and practice After conducting theory and practical classes in the eld, if you pass the certi cate test, the certi cate will be provided immediately
CSusP Foundation CSusP Foundation
Time 11 23 Wed 11 24 Thu 11 25 Fri 11 26 Sat
The 7th Seoul Coffee Festival
Period
Venue Theme
Nov. 23(Wed) ~ 26(Sat), 2022
Seoul Co ee Festival Area in Coex, Star eld Library and Trendy Seoul Cafes Co ee # “Your COFFEE Experience is rounded o ”
Seoul Co ee Spot
Time Nov 23(Wed) ~ 26(Sat)
Place Seoul Co ee Spot Cafes
Co ee Training Station
Time Nov 23(Wed) ~ 26(Sat)
Place Hall E Lobby on the 3rd Floor
Subject Entering Specialty Co ee Train Korean Co ee Education Center
Speaker Inyub Kim Sinior trainer
Co ee Library
Time Nov 16(Wed) ~ 30(Wed)
Place Star eld Library in Star eld Coex mall on B1 oor Theme Round o your co ee experience with books
Co ee Art Gallery
Time Nov 23(Wed) ~ 26(Sat)
Place Co ee Art Gallery Area, Hall D on the 3rd oor
World
Co ee Talk
Time Nov 24(Thu) ~ 25(Fri), 2days
Place Co ee Talk Stage in Star eld Library
[COFFEE] Sustainability and Direct Trade in Co ee Industry
Masashi Goto FOUNDER (TYPICA)
Theme “Talking through Co ee our inspiration is rounded o ” Nov 24 Thu 15:00 15:50
Pilhoon Seu CEO (COFFEE LIBRE)
Yasuo Ishii FOUNDER (LEAVES COFFEE ROASTERS) 16:00 16:30
[COFFEE] THE BARN BERLIN – OUR JOURNEY RALF RUELLER (THE BARN BERLIN) 16:40 17:10
[COFFEE] From customer to roaster and from green to cup
CAROÀLVAREZ Head Roaster (NOMAD COFFEE) Nov 25 Fri 15:00 15:30
[BRANDING] 'It's Unnecessarily Good' Unnecessarily curious Unnecessarily obsessed Sang Gyu Wo Representative Martin Jeong Head Roaster (Bonanza Co ee Korea) 15:40 16:10
SOCIAL IMPACT] More than tumblers
2022 Korea Coffee League (KCL)
Venue KCL stage in Hall C on the 3rd oor
Organizer Korea Co ee League Organizing Committee
Host MONTHLY COFFEE
<Final Schedule>
Korea Barista Championship(KBC) Nov 24(Thu) ~ 26(Sat)
Korea TEAM Barista Championship(KTBC) Nov 23(Wed)
Master of Cupping(MOC)
Master of Brewing(MOB)
Nov 23(Wed), 25(Fri)
Nov 24(Thu), 26(Sat)
LATTE ART
Latte Art Battle (WLAB)
#
Flavor Seoul Co ee
ee
#
the deeper inspiration from co ee Co ee Talk, Co ee Library, Co ee Art
Co ee Orchestra Environment # Round o green awareness for tomorrow’s co ee Eco friendly Campaign “Thank you, Co ee” zone Co ee Orchestra Time Nov 23(Wed) 16:00, Nov 24
Thu
26
Sat
13
30 Place Stage in Hall D Venue WLAB stage in Hall D on the 3rd oor & YouTube Channel Organizer World Co ee Battle Organizing Committee Host COFFEE TV <Main Schedule> OT & Group draw Nov 23(Wed) Round of 16 Nov 24(Thu) Final Nov 25(Fri)
[
? Yes there is! Sungun Chang CEO (YOLK) 16:10 16:40 [COFFEE] Australian co ee culture by Caleb Cha Caleb Cha CEO (Tigerous Espresso) COFFEE
Round o my Co ee
Spot, Co
Training Station Inspiration
Round o
Gallery,
(
) ~
(
)
: