2014 Cafe Show Seoul Show Report

Page 1


OVERVIEW

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32 COUNTRIES


WHO COMES TO CAFE SHOW?

All the Coffee Lovers of the World Come to Seoul Cafe Show

123,717 VISITORS from 65 COUNTRIES BY CONTINENT

BY TIPE OF BUSINESS


CONCURRENT EVENT

World Coffee Leaders Forum 2014


SPECIAL EVENTS

Cherry-Pick The Best Coffee People


SPECIAL EVENTS

Education/Marketing Programs Cafe Show Experts Seminar PERIOD

20-23 November 2014

VENUE

Conference Room 300, Coex

PROGRAM Nov.20(Thu)

Nov.21(Fri)

Nov.22(Sat)

11월 23일(일)


SPECIAL EVENTS

Education/Marketing Programs World Coffee Adventure Session PERIOD

20-23 November 2014

VENUE

Conference Room 308, Coex

Cafe Show Business Seminar

Sweet Demo

PERIOD 20-23 November 2014

PERIOD

20-21 November 2014

VENUE

VENUE

Hall B566, Coex

Conference Room 300. Coex


SPECIAL EVENTS

Education/Marketing Programs Coffee Talk PERIOD

20-23 November 2014

VENUE

Hall C115, Coex


SPECIAL EVENTS

Experience Program Coffee Training Station PERIOD

20-23 November 2014

VENUE

Hall D152, Coex

Afternoon Tea Party

Tea Bar

PERIOD

20-23 November 2014

PERIOD

20-23 November 2014

VENUE

Hall B116, Coex

VENUE

Hall A&B S102, Coex

Brewing Bar PERIOD

20-23 November 2014

VENUE

Hall C&D S302, Coex


PROMOTION On-line

Official Homepage

150,000 Mebmers

Application Handy CafeShow

CAFE SHOW ON AIR Whenever, Wherever You Can Enjoy CafeShow


PROMOTION On-line

Newsletter

Event

380,000 Database Release 27Times/Year

Maximize Brand Promotion Through Attractive Event


PROMOTION On-line

SNS Marketing – Facebook, Blog Facebook 70,000 Page Likers Blog

Twitter

3,200 Fllowers

255 Neighbors

Youtube 3,216 views


PROMOTION On-line

Review Posts of CafeShow

Blog, Community, etc.

2,000 Posts


PROMOTION Off-line

Media Campaign Public TV 2 Times, Cable TV 5 Times

243 Articles


PROMOTION Off-line

Advertisement Main Banner Ads (10-23 November 2014, 14 days)

TV AD (10-23 November 2014, 14 days) Strengthen Exhibition Brand Advertising


PROMOTION Off-line

Advertisement Partnership Wieth Global Events and Media


PROMOTION Off-line

Caferian

100 Supporters of Seoul Cafe Show

EnjoyCafe

400 Official Partner Shops


FLOOR PLAN


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