SPONSORSHIP PROGRAM
8(Thu) - 11(Sun) November, 2018 COEX, SEOUL, KOREA
Contents SPONSORSHIP PROGRAM Package Program
7
1) Platinum Sponsor
8
2) Gold Sponsor
9
3) Silver Sponsor
10
4) Bronze Sponsor
11
Single Item
32
Asia No.1 Coffee Event
Seoul Int’l Cafe Show greets its 17th anniversary and is expected to bring world-wide coffee people’s attention to the fascinating city, Seoul, Korea. It has grown itself to become the largest coffee exhibition in Asia. It is not too much to say, “If you are involved in coffee industry, Seoul Cafe Show is where you must visit.” As if the scale of it tries to prove the saying, last year in 2017, it used 36,007 sqm and 146,805 people from 78 countries. In total, 583 exhibitors participated in Seoul Cafe Show. Seoul Cafe Show, at the same time, maintains that it’s not the number that heightens its reputation but a drive toward introducing the trendiest and state-of-the-art paradigm and leading sustainable development of the industry through its own theme, sub-events, and seminars. Do not miss the opportunity to promote you brand toward world-wide coffee professionals. Be hurry to secure your chance to spotlight your brand at this tremendous trade place.
THE 16TH SEOUL INT’L CAFE SHOW 2017
Period
8(Thu) - 11(Sun) November 2018, 4 days ㆍBusiness Day : 8(Thu) – 9(Fri) November ㆍPublic Day : 10(Thu) – 11(Fri) November
Venue
COEX(Hall A-D), SEOUL, KOREA
Scale
600 Exhibitors 2,000 Booth from 40 Countries 150,000 Visitor from 80 Countries
Host
Reed Exhibitions Korea, Exporum
Organizer
Exporum, Monthly Coffee Magazine
Item
Coffee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances, Food Service Industry
Certification UFI(The Global Association of the Exhibition Industry) approved event Int’l Endorsed Exhibition by MOTIE(Ministry of Trade, Industry and Energy) Official Supporter Supporter Embassies in Korea : Bolivia, Costa Rica, Cote d’lvoire, Czech Republic, Dominican Republic, Ecuador, Ethiopia, Guatemala, Honduras, Indonesia, Kenya, Mexico, Peru, Poland, Rwanda, Vietnam Media Partner
Concurrent Event
Fresh Cup Magazine, Coffee t&i, Global Coffee Report, BeanScene Magazine, Perfect Daily Grind, GRAM, Coffee Trend, Coffee TV, 21food.com
Brand Power
Brand Power
PR / Publicity 362 Broadcasting in major TV channel & Articles in Newspaper (Printed and online newspaper article, 2017) Promotion partnership with global media and trade show
Online & SNS Channel Official Website – 2,167,840 Access Mobile App – 4,139 for 4 days 170,000 Naver Blog 78,185 Facebook Fans / 4,512 Instagram Followers 60,000 Youtube Views
Promotion Activities
On/offline Mixed Promotion Activities by CAFERIAN (Elected Online Promoters (CafeShow Ambassadors) by ENJOY CAFE (3,500 Regional Partner Shops in Korea)
1
Package Program - Platinum Sponsor
SPONSORSHIP PROGRAM Package Program Platinum
Gold
Sliver
Bronze
$50,000
$30,000
$20,000
$10,000
Limit number of Sponsor
1 Exhibitor
2 Exhibitors
3 Exhibitors
10 Exhibitors
P-1
Booth Location
Sponsor area (First priority)
Sponsor area
Sponsor area
Sponsor area
P-2
Welcome Reception (Proposing a toast)
○
P-3
Distribution of product samples or gift (Entrance of exhibition hall)
○
P-4
Official Installation
○
P-5
Sponsor Badge
100
50
P-6
Lobby Concourse Banner
○
○
P-7
Exhibition Hall Hanging Banner
○
○
○
P-8
Promotional Video Play
○
○
○
P-9
Media (Logo recognition)
○
○
○
P-10
Official On-site Material Promotion
○
○
○
P-11
Official Printed Material Promotion
○
○
○
○
P-12
Visitor Registration Screen
○
○
○
○
P-13
Photo Wall
○
○
○
○
P-14
Website Banner
○
○
○
○
P-15
Mobile App Banner
○
○
○
○
P-16
e-newsletter Banner
○
○
○
○
P-17
Directory Advertisement
○
○
○
○
P-18
Business Matching System (Search Rank on the 1st page)
○
○
○
○
Classify No.
1
Package Program - Platinum Sponsor
Platinum Sponsor PLATINUM
$50,000 / 1 Sponsor Only / P1~18
Sponsor
Detail Information
PLATINUM EXCLUSIVE
Advertisement
Booth Location - Sponsor Area (First Priority)
Promotional Video -LED Screen at the entrance of exhibition hall
Welcome Reception - Proposing a toast
Directory -Paper advertisement @Back Cover(1 Page)
Opportunity to provide Distribution of Product sample or gift - At Entrance of Exhibition hall
Printed Material Sponsor Badge -100 Sponsor badges (Exclusive) -Sponsor logo printed on badge lanyard
Banner -3 Lobby Concourse Banners -1 Exhibition Hall Hanging Banner
Online Banner -Website -e-newsletter -Mobile App
Logo Recognition Official Installation -Registration Desk -Info Desk -Photo Wall Official On-site Material Promotion -Entrance Signboard -Other Signboard Official Printed Material Promotion -Invitation(200,000) -Poster(10,000) -Show Guide(100,000) -Directory(50,000) Visitor Registration Screen -Sponsor Logo Recognition Media -Sponsor Logo Recognition Business Matching System Page -Search Rank on the 1st page
1
Package Program - Gold Sponsor
Gold Sponsor GOLD
$30,000 / 2 Sponsors / P5~18
Sponsor
Detail Information
Booth Location
Advertisement
Booth Location - Sponsor Area (First Priority)
Promotional Video -LED Screen at the entrance of exhibition hall Directory -Paper advertisement @ inside of Front Covers or Inside of Back Covers (1 Page)
Printed Material
Online Banner -Website -e-newsletter -Mobile App
Sponsor Badge -50 Sponsor badges (Exclusive) -Sponsor logo printed on badge lanyard
Logo Recognition Official Installation -Photo Wall
Banner -2 Lobby Concourse Banners -1 Exhibition Hall Hanging Banner
Official On-site Material Promotion -Entrance Signboard -Other Signboard Official Printed Material Promotion -Invitation(200,000) -Poster(10,000) -Show Guide(100,000) -Directory(50,000) Visitor Registration Screen -Sponsor Logo Recognition Media -Sponsor Logo Recognition Business Matching System Page -Search Rank on the 1st page
1
Package Program - Silver Sponsor
Silver Sponsor SILVER
$20,000 / 3 Sponsors / P7~18
Sponsor
Detail Information
Booth Location
Logo Recognition
Booth Location - Sponsor Area (First Priority)
Official Installation -Photo Wall Official On-site Material Promotion -Entrance Signboard -Other Signboard
Banner -1 Exhibition Hall Hanging Banner
Advertisement Promotional Video -LED Screen at the entrance of exhibition hall Directory -Paper advertisement @Insert (1 Page) Online Banner -Website -e-newsletter -Mobile App
Official Printed Material Promotion -Invitation(200,000) -Poster(10,000) -Show Guide(100,000) -Directory(50,000) Visitor Registration Screen -Sponsor Logo Recognition Media -Sponsor Logo Recognition Business Matching System Page -Search Rank on the 1st page
1
Package Program - Bronze Sponsor
Bronze Sponsor BRONZE
$10,000 / 10 Sponsors / P11~18
Sponsor
Detail Information
Booth Location Booth Location - Sponsor Area (First Priority)
Advertisement Directory -Paper advertisement @Insert (1 Page) Online Banner -Website -e-newsletter -Mobile App
Logo Recognition Official Installation -Photo Wall Official Printed Material Promotion -Invitation(200,000) -Poster(10,000) -Show Guide(100,000) -Directory(50,000) Visitor Registration Screen -Sponsor Logo Recognition Business Matching System Page -Search Rank on the 1st page
2
Program Detail
P-1 Booth Allocation PRIORITY
PLATINUM
GOLD
SILVER
Give a priority of allocation to Sponsor (Allocate the booth before the Booth Selection Day)
Schedule of the booth allocation Allocation Order
Classify
1st
CafeShow Sponsor
2nd
Exhibitor applied at 2017 Cafe Show onsite
3rd
Exhibitor applied by Early-Bird Due ( ~‘18.03.30)
4th
Exhibitor applied after Early Bird Due (‘18.03.31 ~ )
Allocation Period
Have a priority of allocation
The First Half of 2018
The Second Half of 2018
BRONZE
2
Program Detail
P-2 Welcome Reception
PLATINUM Sponsor
Overview Date : Nov. 8 (Thu) 18:30~20:00 Venue : 1st Floor, COEX, SEOUL Participants : Representatives from Exhibitors of Cafe Show, Buyers, Ambassadors, Speakers of World Coffee Leaders Forum, Asia Coffee Alliance, Related Organizations, Press and VIP Schedule Registration
Official Event
Networking Dinner
Farewell
18:20~18:30
18:30~19:10
19:10~20:00
20:00~20:30
Details Toast Message on behalf of the exhibitors Play the promotion video during the reception
2
Program Detail
P-3 Distribute the product samples of gift
PLATINUM Sponsor
Location : Choose 1 entrance from Hall A~D (Information desk in front of Hall Entrance) Duration : Nov. 8 - 11, 4days (Cafe Show Period)
2
Program Detail
P-4 Official Installation
PLATINUM Sponsor
Expose the logo of the sponsor at the official Installation 1) Registration Desk Location : Registration desk in front of Hall A&B Exposure Size : 800 x 500mm
2
Program Detail
P-4 Official Installation
PLATINUM Sponsor
Expose the logo of the sponsor at the official Installation 2) Banners for information Location: Lobby of Hall A - Status Board - Signage Board
2
Program Detail
P-5 Badge
Badge for Sponsor Exhibitor only Amount : Platinum 100/Gold 50 1 lanyard of lace, printed logo
PLATINUM
GOLD
Sponsor
Sponsor
2
Program Detail
P-6 Lobby Concourse Banner
PLATINUM
GOLD
Sponsor
Sponsor
Location : Outside of the entrance of exhibition hall Amount : Platinum 3 / Gold 2 / Single Option 1 Order of Arrangement 1st
2nd
3rd
4th
5th
6th
Platinum
Gold A
Gold B
Silver A
Silver B
Silver C
7th
8th
9th
10 th
11 th
12 th
Single Option B
Platinum
Single Option A
Platinum
Gold A
Gold B
P-7 Hanging Banner Location: The ceiling above the sponsor exhibitor’s booth Size Vertical Banner : 1.8m(W) x 3.5m(H) Horizontal Banner : 5m(W) x 1.8m(H) ( Choose 1 between the vertical and horizontal banner)
PLATINUM
GOLD
SILVER
Sponsor
Sponsor
Sponsor
2
Program Detail
P-8 Promotional Video Play
PLATINUM
GOLD
SILVER
Sponsor
Sponsor
Sponsor
Play the promotional Video at the LED Screen Location: Lobby of the Hall A&C
Order of Play 1st
2nd
3rd
Platinum
Gold
Silver
4th Single Option
5th Cafe Show
2
Program Detail
P-9 Media Expose the Sponsor logo in the advertisement
PLATINUM
GOLD
SILVER
Sponsor
Sponsor
Sponsor
2
Program Detail
P-10 Entrance Signage Board
PLATINUM
GOLD
SILVER
Sponsor
Sponsor
Sponsor
Expose the logo of the sponsor at the entrance Signage Board Location : Hall A (1st Floor) Entrance / Entrance of Hall A1&A2, Hall A3&A4 Hall B(1st Floor) Entrance / Entrance of Hall B1&B2, Hall B3&B4 Hall C(3rd Floor) Entrance / Entrance of Hall C1&C2, Hall C3&C4 Hall D (3rd Floor) Entrance / Entrance of Hall D1&D2, Hall D3&D4
2
Program Detail
P-10 Entrance Signage Board
PLATINUM
GOLD
SILVER
Sponsor
Sponsor
Sponsor
Expose the logo of the sponsor at the entrance Signage Board and the backside of the status board
2
Program Detail
P-11 Official Printed Material Promotion
PLATINUM
GOLD
SILVER
Bronze
Sponsor
Sponsor
Sponsor
Sponsor
Poster (10,000)
Directory Book (50,000)
Show Guide (100,000)
Invitation card (200,000)
2
Program Detail
P-12 Visitor Registration screen
PLATINUM
GOLD
SILVER
Bronze
Sponsor
Sponsor
Sponsor
Sponsor
Expose the logo of the sponsor at the registration screen Location : On-site Registration Desk in front of Hall A&B&C
2
Program Detail
P-13 Photo Wall
PLATINUM
GOLD
SILVER
Bronze
Sponsor
Sponsor
Sponsor
Sponsor
Location: Lobby of the Hall A Size of the wall : 3,000 x 3,000mm Size of the logo : 400 x 150mm (each)
The number of each sponsors’ logo Category
Platinum
Number
12
Gold 6(each)/total 12
Silver
Bronze
3(each)/total12 1(each)/total10
2
Program Detail
P-14 Official Website Banner
PLATINUM
GOLD
SILVER
Bronze
Sponsor
Sponsor
Sponsor
Sponsor
1) Online Banner Location : First page of the official website (KOR) www.cafeshow.com/kor (ENG) www.cafeshow.com/eng Order of Exposure : Platinum → Gold → Silver → Bronze Size : 375 x 236 Pixel Date of Exposure : ~ Dec.31, 2018
2
Program Detail
P-14 Official Website Banner
PLATINUM
GOLD
SILVER
Bronze
Sponsor
Sponsor
Sponsor
Sponsor
2) ‘Official Sponsor’ website page Location : Official Sponsor page of the official website (KOR) www.cafeshow.com/kor/exhibitor/sponser3.asp (ENG) www.cafeshow.com/eng/exhibitor/sponser3.asp ※ Detailed introduction of the sponsor will be included
3) Sponsor Introduction Area Location : The bottom of the first page of the official website
2
Program Detail
P-15 Official App Banner
PLATINUM
GOLD
SILVER
Bronze
Sponsor
Sponsor
Sponsor
Sponsor
Location : The bottom of the menu in the official APP Order of Exposure : Platinum → Gold → Silver → Bronze Size : 600 x 110 Pixel Date of Exposure : ~ Dec.31, 2018
Banner Area
2
Program Detail
P-16 Official E-newsletter
PLATINUM
GOLD
SILVER
Bronze
Sponsor
Sponsor
Sponsor
Sponsor
Type A : Banner Image + Website Link Type B : Article (Image + Short Article) + Website Link Location : Banner area in the official E-newsletter Size Type A : 500 x 200 Pixel Type B : 200 X 130 Pixel - Mailing Schedule : Twice in a month ※ Adjustment should be required
A Banner Image
B Article
2
Program Detail
P-17 Directory Listing Book
PLATINUM
GOLD
SILVER
BRONZE
Sponsor
Sponsor
Sponsor
Sponsor
Location : Back Cover (Platinum Sponsor) Inside of the front covers / Inside of the back covers Side page of the inside of the front covers Side page of the inside of the front covers(Choose 1/Gold Sponsor) Insert (Silver/Bronze Sponsor) Type : Color Advertisement Size : A4 size Amount : 50,000 Platinum
Back Cover
Gold
Inside of Front Covers or Inside of Back Covers
Silver
Insert
Bronze
Insert
2
Program Detail
P-18 On-line Biz-matching website
PLATINUM
GOLD
SILVER
BRONZE
Sponsor
Sponsor
Sponsor
Sponsor
Highlight/ Put a exhibitors name on the list first in the Biz-matching website ”Biz-matching Process 1) Introduce the detailed information of exhibitors and buyers. 2) Arrange 1:1 business meeting matching in advance. 3) Have a business meeting on-site.
3
Single Item
SPONSORSHIP PROGRAM Single Item No.
Classify
Item
S-1
Unit Price
Country of the Year
$
20,000
Welcome Reception
$
10,000
Official Event S-2 S-3
Official Website
On-line Banner
$
2,000
S-4
E-news letter
On-line Banner
$
1,000
Mobile App
On-line Banner
$
2,000
S-6
Posting
$
1,000
S-7
Posting
$
1,000
S-8
Entrance Signboard
Sponsor Logo
$
10,000
S-9
Lobby Concourse Banner
Sponsor Banner
$
2,000
Big Size Banner
Sponsor Banner
$
5,000
S-11
Hanging Banner
Sponsor Banner
$
2,000
S-12
Registration Desk
Sponsor Logo
$
3,000
Distribution of Samples
Product Samples
$
5,000
Promotional Video
Video Play
$
3,000
Invitation
Sponsor Logo
$
5,000
A Type
$
5,000
B Type
$
2,000
Back Cover
$
3,000
Inside of Front Covers
$
2,000
S-20
Inside of Back Covers
$
1,500
S-21
Insert
$
1,000
Visitor Badge
1 lanyard of lace, Printed logo Amounts : 50,000
$
30,000
S-23
Official Bag
Color : RED Amounts : 40,000
$
20,000
S-24
Brand Talk
Open Stage
$
1,500
Whole day (50 seats)
$
1,500
Whole day (100 seats)
$
2,000
Whole day (150 seats)
$
3,000
half day (50 seats)
$
700
half day (100 seats)
$
1,000
half day (150 seats)
$
2,000
S-5
S-10
S-13 S-14
Online/Mobile
Official On-site Material Promotion
Exhibition Hall Entrance
S-15 S-16
Show Guide S-17 S-18
Official Printed Material Promotion
S-19 Directory
S-22 Official Goods
Seminar S-25
Business Session
3
Single Item
S-1 County of the Year - Welcome Speech & Proposing a toast during Welcome reception -"Country of the Year" Official banner installation - Official media kit, Individual promotional page on official website of Cafe Show - 1 Seminar room provided - Booth Location : Sponsor area - Unit price : $20,000
3
Single Item
S-2 Welcome Reception - Welcome Speech - Proposing a toast - Big-banner at reception hall - Screening sponsor logo indicated on promotional video clip - Distribution of promotion gift materials/souvenir - Unit price : $10,000 • Attendee : Head of Related Organization, Ambassadors, Exhibitors, Related Organizations, Buyers, and Press, VIP
3
Single Item
S-3 Official Website Banner Location : First page of the official website (KOR) www.cafeshow.com/kor (ENG) www.cafeshow.com/eng Size : 375 x 236 Pixel Unit Price : $2,000
3
Single Item
S-4 Official E-newsletter Type A : Banner Image + Website Link Type B : Article (Image + Short Article) + Website Link Location : Banner area in the official E-newsletter Size : Type A : 500 x 200 Pixel Type B : 200 X 130 Pixel Unit Price : $1,000 - Mailing Schedule : Twice in a month ※ Adjustment should be required
A Banner Image
B Article
3
Single Item
S-5 Official App Banner
PLATINUM
GOLD
SILVER
BRONZE
Sponsor
Sponsor
Sponsor
Sponsor
Location : The bottom of the menu in the official APP Order of Exposure : Platinum → Gold → Silver → Bronze Size : 600 x 110 Pixel Date of Exposure : ~ Dec.31, 2018 Unit Price : $2,000
Banner Area
3
Single Item
S-6/7 Facebook / Instagram Posting Detail : CafeShow SNS Chanel Posting Choice Facebook or Facebook Posting Schedule: in order of application ” Max 1 Sponsor/Exhibitor Content per 1 day Unit Price : $1,000
3
Single Item
S-8 Entrance Signage Board Expose the logo of the sponsor at the entrance Signage Board Location : Hall A (1st Floor) Entrance / Entrance of Hall A1&A2, Hall A3&A4 Hall B(1st Floor) Entrance / Entrance of Hall B1&B2, Hall B3&B4 Hall C(3rd Floor) Entrance / Entrance of Hall C1&C2, Hall C3&C4 Hall D (3rd Floor) Entrance / Entrance of Hall D1&D2, Hall D3&D4 Unit Price : $10,000
3
Single Item
S-9 Lobby Concourse Banner
Location : Outside of the entrance of exhibition hall Amount : Platinum 3 / Gold 2 / Single Option 1 Size : 0.9m(W) x 2.7m(H) Unit Price : $2,000
Order of Arrangement 1st
2nd
3rd
4th
5th
6th
Platinum
Gold A
Gold B
Silver A
Silver B
Silver C
7th
8th
9th
10 th
11 th
12 th
Single Option A
Platinum
Gold A
Single Option B
Platinum
Gold B
3
Single Item
S-10 Big Size Banner Location : Inside the exhibition hall ” discussion needed with Secretariat Amount : 1 Unit price : $5,000
S-11 Hanging Banner Location: The ceiling above the sponsor exhibitor’s booth
Size Vertical Banner : 1.8m(W) x 3.5m(H) Horizontal Banner : 5m(W) x 1.8m(H) ( Choose 1 between the vertical and horizontal banner) Unit Price : $2,000
3
Single Item
S-12 Official Installation (Registration Desk)
Expose the logo of the sponsor at the official Installation 1) Registration Desk Location : Registration desk in front of Hall A&B Exposure Size : 800 x 500mm Unit Price : $3,000
3
Single Item
S-13 Distribute the product samples of gift Location : Choose 1 entrance from Hall A~D (Information desk in front of Hall Entrance) Duration : Nov. 8 - 11, 4days (Cafe Show Period) Unit Price : $5,000
S-14 Promotional Video Play Play the promotional Video at the LED Screen Location: Lobby of the Hall A&C Unit Price : $3,000 Order of Play 1st
2nd
3rd
Platinum
Gold
Silver
4th Single Option
5th Cafe Show
3
Single Item
S-15 Invitation Card Logo recognition Unit Price : $5,000
S-16/17 Show guide S-16 (A ): Logo recognition $5,000 S-17 (B) : Sponsor AD $2,000
3
Single Item
S-18~21 Directory Location : Back Cover (Platinum Sponsor) Inside of the front covers / Inside of the back covers Side page of the inside of the front covers Side page of the inside of the front covers(Choose 1/Gold Sponsor) Insert (Silver/Bronze Sponsor)
Type : Color Advertisement Size : A4 size Amount : 50,000
Back Cover
$5,000
Inside of Front Covers
$2,000
Inside of Back Covers
$1,500
Insert
$1,000
3
Single Item
S-22 Badge
Print Order : Sponsor-Cafe Show Logo (Print ratio 1:1) Size: 15 x 70mm Lanyard thickness: 20mm Unit Price : $30,000
3
Single Item
S-23 Official Bag
Amounts : 40,000 Size : 370 x 420mm
Logo Size : 150 x 150mm Logo Print : Front : Sponsor Logo Back – CafeShow Logo Price : $20,000
Front
Back
3
Single Item
S-24 Seminar Brand Talk Date: 8 – 11 November, 2018
Venue: Open Marketing State @ Exhibition hall(Insdie) Scale : 100 Seats Offered Service : A/V System, Online Promotion Support
Classify
Time
Unit Price
1. New Product Launching
40m
$1,000
2. Demonstration
40m
$1,000
3
Single Item
S-25 Seminar Business Session Date: 8 – 11 November, 2018
Venue: Private Seminar Room (outside Exhibition hall) Offered Service : A/V System, Online Promotion Support
Unit Price
Classify
Time 150 Seats
100 Seats
50 Seats
Whole Day
$3,000
$2,000
$1,500
Half Day
$2,000
$1,000
$700
8am~ 17pm 8am ~12am or 13pm~17pm
Night (half day)
$1,000
$700
$500
18pm~ 22pm
3
Single Item
S-25 Seminar Business Session Date: 8 – 11 November, 2018
Venue: Private Seminar Room (outside Exhibition hall) Offered Service : A/V System, Online Promotion Support
Unit Price
Classify
Time 150 Seats
100 Seats
50 Seats
Whole Day
$3,000
$2,000
$1,500
Half Day
$2,000
$1,000
$700
8am~ 17pm 8am ~12am or 13pm~17pm
Night (half day)
$1,000
$700
$500
18pm~ 22pm