20th Special Edition
Asia’s No.1 Coffee Event Nov 10-13 | Coex, Seoul, Korea
Contents 03 Brand Story 04 Brand Value 06 Show Info 07 Show Composition 08 Floor Plan 10 Business Program 11 Concurrent Event 12 Special Event 13 Show Report 15 Participation Schedule 16 Participation Guide 21 Application & Contract 22 Terms and Conditions 23 CafeShow Global Brand
3
Brand Story
Cafe Show Seoul opens new opportunities, builds stronger businesses, and generates insightful knowledge and culture trends. Cafe Show Seoul connects the global world of coffee and F&B industries. Experience the difference Cafe Show Seoul makes in your brand.
Brand Value
Globally Acclaimed Exhibition Established in 2002, the year 2021 marks the 20th anniversary of Cafe Show Seoul. During the last 20 years, Cafe Show Seoul has become the most influential and one of the largest exhibitions in Asia to specialize in coffee and F&B industry. Beyond its renowned reputation in Asia, the competitiveness of the show is now a globally recognized one.
Ministry of Trade, Industry and Energy, GLOBAL TOP EXHIBITION
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Cafe Show Seoul is Asia's largest business platform held annually in November, stimulating and supporting the global coffee and F&B industries. Having grown together with the Korean coffee market since the beginning, Cafe Show Seoul presents unique values and opportunities by providing integrated and dynamic experiences in business, knowledge and culture. At its 20th edition in 2021, Cafe Show Seoul promises to provide a stronger and more versatile business platform that exactly knows and meets your needs. A Cup of the World Cafe Show Seoul
Seoul Metropolitan City
AFECA AWARD
GLOBAL MICE EXHIBITION
winner
Officially Supported by the
ICO
Exhibition with a Strong History
A "Must-Attend" Exhibition of the Year
Cafe Show Seoul is a business trade show highly proclaimed as an essential event to attend by numerous industry professionals from around the world. Average exhibitor satisfaction rate reaches 92% (NPS 62.5), and re-participation rate is over 93%.
Cafe Show Seoul is the largest coffee business platform in Korea and provides an exclusive opportunity to meet the biggest players of the Korean and Asian coffee industry face-to-face.
93% Exhibitor Satisfaction Rate 92% Exhibitor Re-participation Rate
Exclusive Business Matching Service Business Attendees Satisfaction Rate
Available
99%
Big Buyer Invitation Program
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Show Info
Title
The 20th Seoul International Cafe Show (Cafe Show Seoul)
Show Period
Wed, Nov. 10 - Sat, Nov. 13, 2021 (4 days)
Venue
Coex Convention and Exhibition Center, Hall A - D (36,007sqm)
Organized by Hosted by
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Exhibit Items C offee, tea, bakery, dessert, ice-cream, chocolate, beverage, raw material, machine & equipment, kitchen appliances, interior, franchise & start-up, food services and more Scale (Expected)
600 exhibitors, 2,000 booths from 40 countries 160,000 Visitors from 80 Countries
Certifications Supporters (Expected) The U.S. Agricultural Trade Office Seoul, Embassy of Brazil, Procolombia, Embassy of Cote d'lvoire, Embassy of Costa Rica, Embassy of Kenya, Embassy of Turkey, Embassy of El Salvador, Embassy of Honduras, Embassy of India, Embassy of Mexico, PRO ECUADOR, Embassy of Guatemala, etc. Media Partners Local : (Expected) International :
Show Composition
HALL C
3F
Unique Blends HALL D
Discover all the fundamentals of coffee, from coffee producers to the latest trends.
Add passion, culture and youth to your cafe through all new innovations you find in Hall D.
Coffee, roasting machine, grinder, espresso machine, filter, etc.
Specialty coffee, roastery cafe, coffee machine & equipment, etc.
7 4F Conference Room
Cafe Essentials
Sweet Additions
HALL A
HALL B
Find new sources in Hall A and watch your business gain competitiveness.
Sweeten up your life through items found in Hall B.
Total machine, raw material, bakery, ice-cream, etc.
1F
Tea, beverage, chocolate, dessert, tableware, interior, food services, etc.
Floor Plan
8
*This floorplan may be subject to change.
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Business Program Mocha Port Business Matching Service
Inspired from the 'Port of Mocha,' Cafe Show Seoul's Mocha Port is an exclusive business matching program that allows you to connect with the ultimate buyer that matches your interest and needs.
What is business matching service? Business matching service is a special program that allows you to pre-schedule meetings for efficient business networking with your targeted buyers. Exhibitors and buyers can be "matched" based on matching objectives, fields and interests.
Key Features
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Cherry’s Choice Special Showcase of Innovative & Popular Products
EXPLORING
MATCHING
NETWORKING
Buyer and Exhibitor Information
Recommendation based on interest. Meetings sent and received
On-Site Meeting Information
Cherry's Choice is a special selection and showcase of Cafe Show Seoul's most innovative and popular products of the exhibition year. A selection of products is chosen for each category to be exceptionally showcased.
CafeShow Exellence Award
Cafe Show Excellence Award presents and features exhibitors' outstanding products and services. It not only promotes exhibitors' brands but also endorses the growth of the global coffee industry.
Best Selection of Cafe Show Seoul Exhibitor Products
2019 Award Winners Award Category Creative Design
Outstanding Innovation
Superior Sustainability
2021
Exhibitor Name
Product Name
HIT THE TEA
Super Matcha
CM TECH
Ceroffee
NOBLE TREE
iRHEA
EL ROCIO
El rocio dignity
C&J INTERNATIONAL
Glue free eco friendly Paper straws
HUSKEE
Huskee cup
* Please check 2020 Award Winners on Cafe Show Seoul's website.
Concurrent Event CONFERENCE
Title
Knowledge Platform for the Global Coffee Industry
Period
Tue, Nov. 9 - Fri, Nov. 12, 2021
Venue
Coex Conference Room
The 10th World Coffee Leaders Forum
Organized by
World Coffee Leaders Forum Organizing Committee
Scale
2,000 professionals from 60 countries (expected)
Official Language English, Korean Main Program Main Event Opening Ceremony, Welcome Reception Educational Class Global Session, Professional Session, Origin Adventure Session, World Tasting Station, Tour Program Networking & Coffee Culture Tour Inquiry
+82-2-6000-6707/ info@wclforum.org
Website www.wclforum.org
FESTIVAL
Title
Aromatic Coffee Festival in Seoul
Period
Wed, Nov. 10 - Sat, Nov. 13, 2021
Venue
Coex and main areas of Seoul
The 5th Seoul Coffee Festival
Sponsor
Seoul Metropolitan City
Scale
160,000 people from 80 countries
Main Program Seoul Coffee Tour Bus, Coffee Alley, Coffee Library, Coffee Art Gallery, Coffee Talk, Coffee Science Lab
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Special Event Competition
Competition
• Thank you, Coffee
• Korea Barista Championship • Korea TEAM Barista Championship • Master of Cupping • Master of Brewing
Roastery
• Coffee Alley • Coffee Brewing Bar
Seminar
• Global Session • Professional Session • Origin Adventure Session • Coffee Talk
Experience Zone
• Coffee Library • Coffee Art Gallery • Coffee Science Lab
Award
• Cherry’s Choice • Cafe Show Excellence Award
Tour Bus
• Seoul Coffee Tour Bus • Seoul Coffee Spot
World Coffee Battle • World Latte Art Battle • World Cocktail Battle
Korea Coffee League
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Show Report EXHIBITOR
VISITORS
Exhibitors
Satisfaction Rate
635
93
Visitors
155,012 Industry Professionals
Booths
2,027 Visitor Type (Industry Professionals) Cafe Owner
Distributor
Countries
85,257
Re-participation Rate
92
80
General Visitor
Europe North America
69,755
Domestic VIsitor
150,190 Areas of Interest Purchasing Consultation Market Research
Overseas Visitor
6.8%
4,822 Visiting Purpose Coffee Bakery
Beverage
Visit Existing Partner Trade Attend Concurrent Events
Chocolate Ice-cream Interior Packaging
Consider Exhibiting Raw material
Others
Others
Africa
2.8%
Oceania Others
7.3%
Secure New Partnerships Find Cooperation Partners
Restaurant
Middle East
10%
Food Services, Franchise
Institution
Asia
47.2%
Latin America
Tea Manufacturer
9.7%
13.6
Machine & Equipment Franchise Others
2.6%
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Participation Schedule After application
Consider Participation
Review booth types Check needed exhibition space Review added options
June~Aug
Locate Booth
Booths allocated based on the Booth Allocation Rules - ‌ 4 or more booths : select own location on "Booth Allocation Day" - ‌ 3 or less booths : organizer selects location for exhibitor
Aug~Sep
Apply for Additional Utilities
Electricity, internet, water supply & drainage, compressed air, visitor registration system
Submit Application
Create an account on official website Fill out an online application form Apply for an upgrade package/ sponsorship(optional)
Aug
Receive Exhibitor Manual
Start your full preparation for the exhibition Review important checklist and exhibitor guide outlined in the Exhibitor Manual
Aug~Oct
Plan Your Booth Layout
Simulate you and your colleagues rolls at the exhibition Check final details of all items needed at your booth
Make Payment
Make a payment after receiving an invoice - Deposit (50%) : due within a week - Balance : due at the end of July
Aug~Sep
Hire a Contractor (Space-only Exhibitors) Select your booth design Check your contractor is already registered with the venue
Sep~Oct
Utilize Business Matching Service Review all local and international buyer information Send/receive meeting requests to/ from buyers of your interest
Continously
Receive E-mail Notices
Receive important e-mail notices from the organizer Check important steps to your participation
Aug~Dec
Submit All Requested Forms
Log into the Exhibitor Portal Submit all mandatory and optional forms through the Portal - Exhibitor Profile, Entrance Badge, Additional Utilities, etc.
Oct
Send Digital Invitations
Send digital invitations to your partners, customers, target customers, etc.
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Participation Guide Application Sign up and log into your account on Cafe Show Seoul's website
Fill out and submit an online application form
Print, sign and submit the scanned application form via email
Make payment after receiving an invoice
www.cafeshow.com
Booth Participation Upgrade Package Sponsorship
info@cafeshow.com
Deposit 50% Balance (~July)
Application Deadline 16
Payment Steps
Early-bird
General
Method
Bank
Account Number
Beneficiary
~2021.2.26
~2021.7.30
Wire Transfer
Korea Exchange Bank
650-007890-109
Exporum Inc
Application submission date is a factor in booth allocation order
- Deposit (50% of the fee): due within 1 week of application - Balance (Remaining fee): due on Fri, Jul. 30, 2021
STEP 1. Booth
1) Choose your booth type Category
2) Select your booth size Raw Space
Price (vat excl.)
See how many sqm of exhibition space you need
Shell stand
USD 2,800 per 1 booth
in total to discover how many booths you need. • 1 booth = 3m x 3m(9sqm)
USD 3,200 per 1 booth
3) Apply for a corner(additional cost) Space
Space Only
Offered Services
Additional Offers
· Booth design and construction by Coex approved contractor · Additional charge generated apart from participation fee (Average USD 1,000~5,000/Booth)
Carpet
3mx3m
Wooden Side Wall
Height 3m, White
Corner booth(2 sides open) : USD 400 • Option only available for exhibitors with less than 3 booths • First-come, first-serve to 50 exhibitors
Electricity
1kw
Light(Arm spot)
3ea
Fasica Board
English/Korean
4) Check for any discount programs
Information Desk & Chair
1 each/exhibitor
•Early-bird(~2021.2.26) : -USD 280 per booth
· Promotion of exhibitor and products(Online : Cafe Show Seoul Website, Social Media, Mobile App / Offline : Directory Book) · Access to domestic and overseas buyer’s contact · Business-matching service, Mochaport
• 2-year consecutive participation(2020~2021) : -USD 78 per booth • 5-year consecutive participation(2016~2020) : -USD140 per booth
Details
· Differentiated brand promotion & marketing available · Improves the image concept of exhibitor and the product · Constructed by Coex approved contractor · Additional charge required apart from participation fee
· Constructed by the organizer · Upgraded design and cost-effective · Internal design flexible
4) Apply for additional options Sponsorship Program
Priority in Booth Selection
Added promotional exposure
Logo Exposure on Official Items (ie. badge, etc.)
Upgrade Package
Upgrade PKG (to STEP2)
Upgrade PKG (to STEP2)
Product PKG (to STEP2)
Video PKG (to STEP2)
Video PKG (to STEP2)
Utlities Electricity, water, etc.
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Step 2. Upgrade Package Package Type
18
Provided Materials
Price
Upgrade
1 Meeting Table Set, 1 Catalogue Holder
USD 300
Translation
Translation Service (8h x 4 days)
USD 1,000
Seminar
Seminar/ VIP Room/ Storage Room Rentals
USD 2,000 / 1 day USD 6,000 / 4 days
Brand Maximizer
Hanging Banner Above Booth, Logo Exposure on Floor Plan, 50 Invitation Cards
USD 3,000
Business Maximizer
Highlighted Brand Search, Article/ Brand Introduction on E-Newsletter, 1 Full Page Color Advertisement on Official Directory, Automatic Selection for Cherry's Choice, 50 Invitation Cards
USD 5,000
Step 3. Utilties (VAT. Excl.)
Classification
Price
Electricity - Single Phase 220V - Three Phase 220V - Three Phase 380V
Daytime USD 70/KW 24 Hours USD 90/KW
Compressed Air
USD 250
Telephone
USD 200
LAN (Internet)
USD 250
Water & Drainage
USD 250
Visitor Registration System
USD 250
*1kw electricity is included in a shell stand
Classification
Price
Become a Leader in the industry! Step 4. Sponsorship Program Cafe Show Seoul brings the world’s leading coffee professionals and companies together. Generate leads, elevate your brand and product via our customized sponsorship program. Special privilege to select the booth location is offered for official sponsors.
No.
Classification Limited number of sponsors
Platinum
Gold
Silver
Bronze
$50,000
$36,000
$24,000
$12,000
1
2
3
10
P-1
Booth Allocation
P-2
Welcome Reception(Proposal of Toast)
○
P-3
Distribution of samples or gifts(Exhibition Hall Entrance)
○
P-4
Brand Exposure(Official installation)
○
○
P-5
Sponsor Badge
100
50
P-6
Concourse Banner(Lobby)
○
○
Immediately after registration
1st : Cafe Show Official Sponsor 2nd : More than 4 booths (chosen by exhibitor) 3rd : Less than 4 booths (allocated by organizer) ※ Booth selection order will be determined by points based on ‘Number of booths, Registration order, Number of participation, Show contribution and other factors.’
P-7
Hanging Banner(Exhibition Hall)
○
○
○
P-8
Storage Space
○
○
○
P-9
Brand Exposure(Banners and signs)
○
○
○
P-10
Brand Exposure(Printed materials)
○
○
○
○
P-11
Brand Exposure(Floor plan)
○
○
○
○
P-12
Promotional Video on LED screen(Exhibition Hall Entrance)
○
○
○
○
P-13
Brand Exposure(Registration area)
○
○
○
○
P-14
Brand Exposure(Photo wall)
○
○
○
○
P-15
Website Banner
○
○
○
○
P-16
Mobile APP Banner
○
○
○
○
19
P-17
Newsletter Banner
○
○
○
○
P-18
Directory Advertisement
○
○
○
○
P-19
Business Matching System Search Premium
○
○
○
○
No.
Classification
Offers
S-22
Visitor Badge
Visitor Badge (Lanyard) with Sponsor Logo/ Lanyard Width: 20mm
S-23
Official Cafe Show Bag
Cafe Show Bag with Sponsor Logo/ Color: RED
※ For inquiries, please contact the organizer.
Booth Allocation
엑스포럼 홍길동 1Day
20
1Day
22
20
Application & Contract
THE 20th SEOUL INT’L CAFE SHOW 2021 Nov.10(Wed)~13(Sat), 2021 COEX, Seoul, Korea
T. +82-2-6000-6673 F. +82-2-881-5429 E. info@cafeshow.com H. www.cafeshow.com
1. Description of Applicant
3. Detailed Participation Fee
Company Name Address
(Zip-code
)
Phone
Fax
Person in Charge
Title
Homepage
Discount Programs
( ( ( ( (
) Coffee ( ) Tea ( ) Bakery ( ) Chocolate ) Beverage ( ) Ice cream/Gelato ) Raw materials ( ) Packaging materials ) Interior ( ) Store Facilities ( ) Franchises ) Other
* Please number the choices based on your priority.
2. Booth Type
Amount of Booth (A)
Note
Shell Stand
Unit Price
USD 2,800
USD 3,200
Special Program
Corner Booth (less than 3booths)
Number of Booth
USD –280
② Re-participation (2020 Exhibitor) ③ Participated every year (2016~2020)
Brand
Booth Type
Space Only
① Early-bird Registration (~2020.12.31)
Exhibiting Items
Exhibiting Zone
Category
USD -78
USD -140
21
400 USD
Applied Booth Unit Price(B)
0 USD
Sub Total (C) =
(A) X (B) + Special Program
0 USD
VAT (D) =
(C) X 0.1
0 USD
We hereby apply for participation in “The 20th Seoul International Cafe Show” Space Only
and enclose deposit
Shell Stand Booth
Only Provides Space
as 50 percent of the
total participation fee. Booth
Space + Wooden Booth
□ We would like to be the Sponsor for Cafe Show 2021
. Signature of authorized person
. 2020
Terms and Conditions
THE 20th SEOUL INT’L CAFE SHOW 2021 Nov.10(Wed)~13(Sat), 2021 COEX, Seoul, Korea
T. +82-2-6000-6673 F. +82-2-881-5429 E. info@cafeshow.com H. www.cafeshow.com
Article 1) TERMS OF REFERENCE
Article 8) LIABILITY
In these terms and conditions for exhibiting, the term ‘Exhibitor’ shall include all employees, partnership, firm or individual to whom space has been allocated for the purpose of exhibiting. The term ‘Organizer’ shall mean, ‘REED KOREA’ and ‘EXPORUM’. The term ‘Organizer’ shall mean, ‘REED EXHIBITIONS KOREA’ and ‘EXPORUM’. The term ‘Exhibition’ shall mean "The 18th Seoul Int'l Cafe Show (Cafe Show Seoul 2019)".
It is mutually agreed that the Organizer shall not be liable to the Exhibitors for any damages made to and/ or loss of the Exhibitor's property, or for injuries to persons under any circumstances.
Article 2) ALLOCATION OF EXHIBIT SPACE The Organizer shall allocate the space in accordance with the nature of the exhibit or in the manner the Organizer deems fit. The Organizer shall reserve the right to change the space allocated to the Exhibitor at any time prior to the commencement of the build-up of the exhibition should the circumstances require changes. Such changes shall be at the discretion of the Organizer. The Exhibitor shall not claim for compensation as a consequence. Article 3) APPLICATION AND PAYMENT PROCEDURES The contract shall be established and be put into an effect right after submission and 20% of the total participation fee as deposit must be paid as soon as contract submitted. 30% of the total fee must be paid by Feb 28, 2019. Remaining 50% of the total fee must be paid by July 26, 2019. The remittance charge and the intermediary bank commission must be paid by the exhibitors.
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Article 4) INSTALLATION AND REMOVAL The installation and removal of the exhibits and booths must be completed by the date and time stipulated by the Organizer. Exhibitors shall indemnify the Organizer against any loss, which may be caused by delay or damage to the Exhibition Hall.
Article 9) BREACH OF THE CONTRACT AND WITHDRAWALS BY EXHIBITORS In the event that the Exhibitor refuses to use all or part of the spare allocated or the Exhibitor defaults on the payment, the Organizer shall reserve the right to terminate the contract forthwith. In addition, the stand charges shall not be refunded. If the Exhibitor withdraws from participation without the Organizer's approval, the payment made by the Exhibitor shall not be refunded. Article 10) CANCELLATION & PENALTY ON THE REDUCTION OF TOTAL NUMBER OF BOOTHS Once the application and contract has been submitted, the cancellation space will require a written notification sent to the Organizer right after making the decision. Should the Exhibitor decide to cancel participation or reduce the total number of booth once the application and contract has been submitted, the following penalty will be put upon the exhibitor to be paid within 15 days of cancellation to the organizer. Participation fees already paid shall be taken for the penalty. Should that amount not be sufficient, the difference must be paid and any excess amount shall be returned. PENALTY RATE: * Cancellation or Reduction of number of booth until FEB 28, 2021 : 50% of total participation fee * Cancellation or Reduction of number of booth from MARCH 1, 2021 ~ JUL 30, 2021 : 80% of total participation fee * Cancellation or Reduction of number of booth after AUG 1 2021 : 100% of total participation fee Article 11) SUPPLEMENTARY
Article 5) INSURANCE, SECURITY AND SAFETY Exhibitors are required to subscribe to all risks in the insurance policy on all equipment and products during the Exhibition as well as during set-up and dismantling. The Organizer shall not be held responsible for any loss, theft, or damage to any articles belonging to the Exhibitor. Materials used in the stand and display construction must properly fireproof in accordance with the local fire and safety regulations. The Organizer shall reserve the right to limit any constructions or demonstrations that pose as potential safety hazards. Article 6) COORDINATION OF EXHIBIT WITH ORGANIZER Exhibitors shall provide descriptions of their exhibits before the construction of the exhibits and ensure that it is in compliance with regulations and restrictions on booth design and activity. Exhibitors shall also agree to provide the Organizer with the necessary information facilitating the overall promotion of the Cafe Show 2019 Secretariat. Article 7) USE OF EXHIBIT SPACE Exhibitors are bound to exhibit the subscribed products and to present the stands with competent personnel during the open hours of the Exhibition. Activities of the Exhibitor shall be confined within limits of the Exhibitor's booth. The exhibit will be consistent with the theme of the Exhibition and the Organizer reserves the right to restrict exhibits, which may cause detraction from the general character of the Exhibition.
When necessary, the Organizer shall have the right to issue supplementary regulations in addition to those in the TERMS AND CONDITIONS FOR EXHIBITING. Those regulations and instructions shall be binding on the Exhibitors. The Exhibitor shall observe the COEX Rules and Regulations. Article 12) ARBITRATION OF DISPUTES Any disputes, differences or questions arising hereafter between the Organizer and the Exhibitor concerning the true construction of these TERMS AND CONDITIONS FOR EXHIBITING or the rights and liabilities of the parties thereto shall be settled in accordance with the Commercial Arbitration Rules of the Korean Commercial Arbitration Board. The verdict of the above arbitration shall be final and binding upon both. Article 13) COUNTRY OF TAX EXEMPTION If your country is not a part of the Country of Tax exemption, 10% VAT from total participation fee will be charged. Under the Republic of Korea law of Value Added Tax(VAT) Standard regulation 25-0-1 [Range of Tax Exemption Country], Please refer to the list of country at the official website(www.cafeshow.com/ eng).
CafeShow Global Brand
Find your into world market 수출 way 판로 개척의 지름길, 카페쇼
Find your way into world market
23
. 1월 20222022 Jan,
. 5월 20212021 May,
. 9월 20212021 Sep,
2021.2021 11월 Nov,
Paris, France 프랑스 파리
Beijing, China 베트남 호치민
Beijing, China 중국 베이징
Seoul, Korea 대한민국 서울
Europe's biggest 유럽 최대의 커피consumer 소비시장 Cafe culture leader
One of 동남아시아 the world's 진출을 largest위한 coffee consumers 교두보 First exhibition specialized in coffee in China
One of the coffee consumers 중국world's 최초의largest 커피 전문 전시회 First exhibition specialized in coffee in China
세계 최대의 소비 격전지
Asia's largest coffee F&B event 세계 최대 규모의 커피 and 및 식음료 전시회 Must-Attend exhibition of the year 업계 종사자들의 Must-Attend Show
카페쇼 Cafe Show파리 Paris Versailles 프랑스Porte 파리 de Porte de Versailles www.cafeshow.fr .cafeshow.fr www
Cafe Show China 카페쇼 베트남 CIEC 베트남 호치민 SECC www.cafeshow.com.cn .cafeshow.com.vn www
카페쇼 차이나 Cafe Show China CIEC CIEC 중국 베이징 www.cafeshow.com.cn .cafeshow.com.cn www
서울카페쇼 Cafe Show Seoul Coex 대한민국 서울 COEX www.cafeshow.com www.cafeshow.com
프랑스 고유의 카페문화
고속 성장하는 소비재 유통 시장
Inquiries Cafe Show Seoul Team
5, Baekjegobun-ro 9-gil, Songpa-gu, Seoul 05561, Korea
T +82-2-6000-6673 E info@cafeshow.com
F +82-2-881-5429 H www.cafeshow.com
