CafeShow 2023 Show Report

2023. 11. 8 Wed - 11 Sat Coex, Seoul

The 22nd Seoul Int’l Cafe Show

Show Report

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THE 22ND SEOUL INT’L CAFE SHOW 2023 BLEND NEW, BRAND NEW Coffee is To be roasted, to be grinded, to be blended, to be pressed, To have completely different flavors and aromas Through coffee We mingle, be motivated, get inspired, deeply impressed, Bring hope, pursue a new dream Different ideas encounter toward a new world together That is the power of coffee That is the power of Cafe Show Seoul A Cup of the World. Cafe Show Seoul

We met last year with the theme of ‘New Era, New Start’.

How do we do ‘New Start’? This year, we would like to suggest a solution to that question. The 22nd Seoul Cafe Show suggests ‘Coexistence’.

With this keyword, we select this year’s theme ‘Blend New, Brand New’.

Coffee cannot stand alone as well as Seoul Cafe Show. Its value can be greater and sustainable through coexistence. According to the theme of this event, we released four posters and animation video that express elements surrounding coffee, industry, and culture in a fun way.

In the video, many elements rotate around the coffee cup, constantly expanding into different shapes. Perhaps it is the way we could move forward : to meet different ideas and make a new world through coffee.

At the 2023 Seoul Cafe Show, 3,750 brands from 675 companies from 36 countries will participate to present trends in the global cafe and coffee industry.

We welcome visitors with a variety of programs, including not only the world’s best professional coffee conference and “World Coffee Leaders Forum”, “World Coffee Battle” and other competitions where you can meet world-class baristas, but also “Seoul Coffee Festival”, “Cherry’s Choice” introducing popular and new products in the coffee industry, and “Excellence Awards” to develop new business opportunities for industry professionals.

Blend New Brand New The 22nd Cafe Show Seoul

2023 Cafe Show Seoul Official Promotion Video

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Overview

CONTENTS Title

The 22nd Seoul International Cafe Show 2023 Cafe Show Seoul 2023

Date

Nov. 8 Wed ~ 11 Sat 2023, 4 days

Opening Hours

Wed-Fri 10:00~18:00 (last call at 17:30) Sat 10:00~16:00 (last call at 15:30)

Venue

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Overview

Schedule Overview

Show Composition

Hall A~E, Coex Seoul, Korea

Hosted by Organized by

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Show Result

Business Program

New Product Showcase

Scale

675 exhibitors, 3,750 brands from 36 countries 127,546 visitors from 75 countries

Theme

Blend New Brand New

Exhibit Items

Coffee, Tea, Bakery, Dessert, Ice Cream, Beverage, Raw Material, Machine&Equipment, Interior, Franchise/Startup, Kitchen Applicance, F&B Industry

Awards

- Global Top Exhibitions by Ministry of Trade, Industry and Energy (2019~2023) - Leading MICE Event by Seoul Metropolitan City - Best Trade Show by Asian Federation of Exhibition & Convention Association (AFECA) - Outstanding Exhibition Brand by the Korean Exhibition Industry

Supporter

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On·Offline Hybrid Cafe Show

Cafe Show ESG

Conference World Coffee Leaders Forum

Embassy of Guatemala to Korea, Embassy of the Republic of Nicaragua, Embassy of the Bolivarian Republic of Venezuela, Embassy of Brazil, Embassy of Sri Lanka, Embassy of Federal Democratic Republic of Ethiopia in Republic of Korea, Embassy of Honduras, Indonesian Trade Promotion Center, Embassy of the Czech Republic, Embassy of Costa Rica, Embassy of Cote d’Ivoire, Pro Ecuador, Pro Colombia, Promperu, Embassy of Peru

Sponsor

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Festival Seoul Coffee Festival

Competition World Latte Art Battle

Competition Korea Coffee League

Media Partner Certification

Online Chanels

www.cafeshow.com cafeshowseoul seoulcafeshow theseoulcafeshow

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Advertisement / Promotion

Official Partner Shop “Enjoy Cafe”

2024 Coffee Industry Keyword “T.O.G.E.T.H.E.R”

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Concurrent Event

The 12th World Coffee Leaders Forum The 8th Seoul Coffee Festival

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Schedule Overview

Show Composition & Entrance Guide LATTE ART

EXHIBITION

CONFERENCE

FESTIVAL

EVENT

Leading business platform for global F&B industry

Knowledge-sharing opportunity with world coffee leaders

Inspiring fair filled with culture and aroma of coffee

Dream-come-true stage for baristas around the world

Event

11.8 Wed

11.9 Thu

11.10 Fri

Buisiness Day

11.11 Sat Public Day

「Cherry's Choice」 NEW & HOT Products Showcase

Exhibition

Coffee, Espresso Machine, Brewing Equipment, Roasting Equipment, Grinder, Filter

Location Specialty Café 스페셜티커피,Coffee, 로스터리 Roastery 카페, Coffee Machines & Equipment 커피머신 및 용품

Hall A~E

Specialty Coffee, Roastery Cafe, Coffee Machines, Equipment

Hall A Lobby

「Trend Unpacked Show 2024」 On·Off Hybrid Showcase

「Cafe Show Excellence Award」

Coffee, 원두), Roasting&Brewing Equipment, 커피(생두, 로스터기, 제연기, 그라인더, Grinder,추출기구, Espresso Machine, Filter 커피머신, 정수필터

Hall D Stage

「Coffee Alley」 Roastery Cafes Zone

Hall E

「Cafe Show Seoul Virtual Tour」 with YouTubers

Hall A~E & YouTube Channel

Conference 컨퍼런스룸 Room 3&4F 3&4F Conference Room 3&4F

Online Exhibition

Cafe Show Seoul Official Website

Plenary Session

Conference

커피앨리(로스터리카페 공동관) Coffee Alley Coffee Alley (Roastery zone) (Roastery CafeCafe Zone)

Conference Room 401 & Online Professional Session

Conference Room 307

Origin Adventure Session

Conference Room 308A

차, T e음료, a , B초콜릿, e v e r디저트, a g e , 테이블웨어, Chocolate, 인테리어, 매장설비 Desserts, Tableware, Interior,

SCA Program

Conference Room 318

Tea, Beverage, Juice, Chocolate, Dessert, Consulting Tableware, Interior, Equipment, Consulting

Global Coffee Youth Idea Contest

Conference Room 317BC

Champion Session Seoul Coffee Spot

Conference Room 307AB Trendy Seoul Cafes

Total 장비설비, Machine & Equipment, 원부재료, B a k e 포장재, r y , G 베이커리, e l a t o , 아이스크림 Ice-cream, Total Machine Equipment, Showcase, Raw&Material Bakery, Gelato, Ice-cream, Showcase, Raw Material

Coffee Library Starfield Library

스타필드 별마당도서관 Starfield Library

Coffee Talk

Starfield Library

Coffee Art Gallery

Hall B Lobby

「Thank You, Coffee」 Green Project

throughout all the venues of Cafe Show Seoul

Festival

LATTE ART

World Latte Art Battle

Hall D Stage

World Coffee Battle

2023 Korea Coffee League

Korean Barista Championship / Korea TEAM Barista Championship Master of Cupping / Master of Brewing Ikawa Korea Roasting Championship / Korea Coffee Roasting

관람 동선

1F Hall A 입장

A홀

B홀

D홀

C홀

Exit종료 E 홀 3F 관람

1F Hall B 입장

B홀

A홀

C홀

D홀

Exit종료 E 홀 3F 관람

Entrance Guide Entrance Guide

Hall C Stage

3F Hall C 입장 C 홀

D홀

E홀

B홀

A홀

Exit종료 1F 관람

* The details of each program may be subject to change.

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Zoom in /out the floor plan freely.

You can click the exhibitor to check out detailed exhibitor’s information

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Show Result

Show Result (Exhibitor)

Exhibitor

Exhibits & Countries

Exhibits

35

Countries

675

Exhibitors

3,750 Brands

2,125 Booths

Countries

Business Consulting Won (138M USD)

178B

meetings matched

Coffee (31.5%)

455,000

North 8.5% America

Europe

9.9%

35.2%

Asia 8.5% Mid/South America

Visitors

32.4%

Africa

1.3% Oceania

Tea (13.1%)

75Countries

127,546Visitors (B2B 87,101 + B2C 40,445)

Beverage (11.9%)

Raw Material (10.8%) Bakery (8.2%)

Ethiopia

Greece

Italy

Denmark

Indonesia

Germany

India

Laos

Japan

Rwanda

China

USA

Czech Republic

Myanmar

Canada

Desserts (7.7%)

Vietnam

Kenya

Packaging/Container (4.1%)

Brazil

Costa Rica

Sri Lanka

Colombia

Switzerland

Tanzania

Spain

Thailand

Ecuador

Turkiye

El Salvador

Panama

Yemen

Papua New Guinea

Honduras

Peru

Uganda

Australia

Chocolate (3.1%) Machine/Equipment (1.6%) Franchise (1.6%) Ice-cream (0.8%) Interior (0.8%)

Etc. (8.9%)

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Guatemala

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Show Result (Exhibitor)

Show Result (Visitor)

Survey Result

Visitor Category

Purpose of Visit

Cafe Show Seoul organizes business day / public day depending on the main purpose of visit for exhibitors and visitors to communicate more efficiently and effectively.

(Very Important - 100p, Not important at all - 0p

Brand Promotion

93.2

11/8 ~ 11/9 (Business Day)

Find New Domestic Buyer

86.8

Target : B2B Visitors with business purposes

Collect Feedbacks

84.4

11/10 ~ 11/11 (Public Day)

Meeting with Existing Partners

83.8

Launch New Products

81.6

Target : B2C Visitors who want to experience various coffee culture and coffee trends

Find New Global Buyers

72.8

Consulting for New Business

70.6

38.7% B2C Visitors 49,360Pax

Opportunities

Total

127,546Pax 61.2% NPS 8%

Satisfaction Score

Retention 9%

9%

18% 74%

41%

47%

B2B Visitor 78,186Pax

Data Collection

19% 70%

Recommend

Very Satisfied

Strongly yes

Neutral

Satisfied

Yes

Not Recommend

Somewhat Satisfied

Positively Considering

[1st] Visitor Registration Data required to all visitors to submit - Period : 11/8 ~ 11/11 (4 days) - Collection : Online - Responses : 127,547

[2nd] Post Show Survey Net Promoter Score 66.8

97% of exhibitors are satisfied

*NPS(Net Promoter Score)

98% of exhibitors want to re-paraticipate

Post show survey data collected from respondents - Period : 11/17 ~11/23 (7 days) - Collection : Online - Responses : B2B 928 / B2C 3,484 / Total 4,412

= Recommendation (top 40%) - No Recommendation (Below 40%)

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Show Result (Visitor)

Show Result (Visitor)

General Information

General Information

Demographic (B2B, B2C) Sex

B2B Visitor Category Age

Male 39%

Female 61%

Domestic Visitors

Future Business Owner 28.5%

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38.6%

20

26.4%

40

19.2%

50

10.0%

Under 10/ Over 60

3.5%

Global Visitors

Africa 3.9%

Seoul 42.1%

Gangwon 1.9%

Gyunggi / Inchoen 33.6% Daejeon / Chungcheong / Sejong 4.5% Gwangju / Jeonla 3.1%

Oceania 1.1%

Busan / Kyungnam 7.4%

N. America 19.1%

B2C Purpose of Visit Check Industry Trend

44.5%

Business Meetings

30.4%

New Business Opportunities

12.3%

Visit Business Partners

7.3%

Join Side Events

2.9%

Consider next participation

2.6%

Industry

S. America 8.4%

Europe 15.8%

Daegu / Kyungbuk 6.9%

Industry Professional / Buyer 71.5%

Asia 51.2%

Cafe

42.8%

Production

11.1%

Distribution / Trade

12.2%

Food Service / Franchise

19.7%

Online Shipping / Social Commerce / Home Shopping

10.7%

Organization / Association

3.4%

Jeju 0.5%

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Show Result (Visitor)

FEATURE

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Survey Result (B2B, B2C)

Business Program

1 ) EXHIBITOR COMPOSITION

BY EXHIBITION HALL

Interests B2B

B2C

20.4%

Coffee

27.6%

11.7%

Tea

14.5%

13.3%

Bakery

14.3%

10.4%

Raw Material

5.5%

4.2%

Ice-cream

4.0%

5.4%

Chocolate

5.6%

8.1%

Beverage

8.5%

10.3%

Machine

7.9%

5.0%

Interior

3.1%

3.0%

Franchise

3.0%

4.4%

Kitchen

3.7%

3.4%

Food Service

2.0%

0.5%

Etc.

0.2%

NPS

Satisfaction Score

69.4%

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Specialty Coffee, Roastery Cafe Coffee Machines & Equipment

26.7% 61.3%

68.1%

No

Strongly yes

No

Strongly yes

No

Yes

Strongly no

Yes

Strongly no

Yes

Strongly no

Somewhat

Somewhat

Net Promoter Score 62.6

92.7% of visitors are satisfied

= Recommendation (top 40%) - No Recommendation (Below 40%)

Tea, Beverage, Chocolate, Desserts, Tableware, Interior, Consulting

HALL D

Coffee, Roasting & Brewing Equipment, Grinder, Espresso Machine, Filter

Strongly yes

*NPS(Net Promoter Score)

Total Machine & Equipment, Bakery, Gelato, Ice-cream, Showcase, Raw Material

HALL C

5.3% 31.4%

HALL B

Retention 4.2%

23.8%

HALL A

Somewhat

94.8% of visitors want to re-visit

HALL E Global Roastery Cafe

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FEATURE

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Business Program

부스번호

업체명

부스번호

업체명

C625

㈜더 정진

C755

리우컴퍼니

B458

주식회사 더블스윗

C723

㈜리우패밀리

㈜더젬코리아

C663

리치거

D417, D513

1 ) EXHIBITOR COMPOSITION EXHIBITORS LIST (ALPHABETICAL ORDER)

A901

더진한

E313

리커버리커피바

C516

더치프레소

B106

리텍

A651

델리팜

B425

리틀티가든

B259

도재명차

E111

리프커피 로스터스

A407

㈜돌핀

E205

린치핀

A717

동구전자

C745

㈜릴팡

B440

주식회사 동일프라텍

A226

마노아데이즈

두리기바이오텍

C102

마리슈타이거

D217, D321

㈜두리양행

A229

마망갸또

C349, C433

두리트레이딩

L113

마산 컨슈머 홀딩

C261, C271

두잉인터내쇼날

B139

마이브레드

디 진테제

B351

마이아엘

디드릭코리아

C749

주식회사 마인드포지 마일스톤 커피 로스터스

B333

Cherry’ s Choice

Made in Korea

Green Booth

New/Hot by Cafe Show Seoul

Based on Korean technology

Exhibitors with Cafe Show Eco Project

D137 부스번호

부스번호

업체명

D155

L125

가비트리

B342

내일의 커피

A243

주식회사 디알레소

E201

E211

간결 커피 로스터스

D161

넌트렌드

A271

디앙뜨

B346

㈜마일포스트

B351

감자 아이스크림

네마

B444

디앤피 스피리츠

B133

마카롱의정석

㈜디에스씨 [커피세상]

C619

만델링커피코리아 만월회

B351

강릉과학산업진흥원

E504 A282

네오트 주식회사

D539

B249

강산농원 (유) 농업회사법인

B235

네이처엔헬스 ㈜

B380

디엠피 북 스토아

B149

B374

경기한방꽃차협동조합

A813

넥스트바이오㈜

B264

디자인북

B451

말렌카

B361

경도산업

노마드 커피

L118

디저트땡큐

E412

말릭

디플루이드 코리아

B419

㈜맘메이크

D249

주식회사 딜리코

E101

매뉴팩트커피

녹차원㈜

E103

딥블루레이크 커피&로스터스

A274

주식회사 맥그로우앤마리

놈코어 커피

C219

따벨라

D528

맥파이앤타이거

떼르 드 카페

E107

먼스커피

C337, C425

메테오라

A741

㈜경훈공업

E507 C729

C455

고고커피

E411

B126

고려다원

B625, B635

B245

고롱랩

A843

㈜골든파트너스

B461

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업체명

공부차

E502 B335 B370

주식회사 노블트리 노스모크위드아웃파이어

농업회사법인 날아오름 주식회사 농업회사법인 ㈜네이처오다

E013

E011 C361, C441

라마르조코 코리아

C814

㈜광명상사

B134

농업회사법인 대흥㈜

A661

㈜라붐팩토리

C736

멜로즈샵 by 트러스트컴퍼니

L123

농업회사법인 유한회사케어팜

A632

㈜라셀르

C225

모닝코리아

라트

E009

모모스커피

B411

랑컴퍼니

A631

몽크슈

E303

구루커피로스터스

S302

국제공정무역기구 한국사무소

C601

국제씨에스

B375

농업회사법인 지리산 상선암 차

C106

국제커피테이스팅협회 한국지부

B326

농업회사법인 ㈜하늘다리

A709

래미에프앤비

B131

묘약

B376

굿인터내셔널

뉴스커피

D101

랩씨앤씨

B404

묘차

L115

귤메달

러프로스터스

Sponsor

무림P&P㈜

B434

그라놀로지

L116

니오커스

E004

레이지모먼트 커피스탠드

A313

㈜미건씨스템

B437

그래놀라데이

A425

다마요팩㈜

A733

주식회사 레전드커피

B237

미국 중서부 동북부 식품수출협회

B449

그래인스쿠키

다미로띠

L120

로렌츄컴퍼니

A833

미국육류수출협회

A611

㈜그랜드우성

다이나믹통상

B332

로브콜

A640

미르에프엔티

D534

글뤼바인 / 뱅쇼

E314

다이어커피

B557

로얄오차드

C670

미스티브루 (주식회사 다니엘컴퍼니)

E106

글림 로스터스

C246

다인인코퍼레이션

C735

로엘 팩토리

A201

주식회사 민영제지

E204

기미사

B619

다정헌

D137

로우키

L321

㈜밀레니엄

C449

㈜기센코리아

단송코리아 팝꽃

A272

루마코리아

E512

바이스벌사 에스프레소

C551

㈜기정인터내셔날

E310

단일서울

B564

루비콘 주스

D159

발루토커피

L124

꼬꼬노리

B219

담꽃

C810

루와 & 스타루빈

B130

백학제다

B533

꽃샘식품

A904

대영제과제빵기계공업㈜

B328

룩아워티

B315

주식회사 버드리

B617

꽃을담다

㈜대현종합상사

S331

룰리커피

D365

범표원두

B262

나따오비까

A373

㈜대호식품

S121

르쎄떼

C812

주식회사 베덱

A512

주식회사 대흥소프트밀

E309

르와조

D257, D371

㈜베라코리아

대흥코리아㈜

B525

리쉬티코리아

E005

베르크로스터스

댐퍼커피

L107

리온컴퍼니

B441

베이크플러스/사벤시아

더 반 베를린

A217

리와인드 (아이엠그리너)

B141

㈜벤타코리아

D143

나무사이로

C301

㈜나이스커피시스템

B510

㈜나투라스

B320

내올담

A520

E513 E110

B509 C110

B338

A218

C267 E117 E207

농업회사법인 인투주식회사

뉴웨이브커피로스터스

E115

E306

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Made in Korea

Green Booth

New/Hot by Cafe Show Seoul

Based on Korean technology

Exhibitors with Cafe Show Eco Project

부스번호

업체명

부스번호

업체명

부스번호

업체명

E301

보난자커피

A413

스타리온

E308

에이프릴커피

C762

스탠다드 오프

A107

스트롱홀드 테크놀로지

E112

부스번호

업체명

C325, C417

이알코퍼레이션 ㈜

㈜에프앤지코리아

D425

이지스터 커피로스터

에프엠커피로스터리

B145

이팅더즈매터

엔비피코리아

B132

보눔앞치마

D125

보사노바 커피로스터스

B417

㈜보틀웍스

B121

주식회사 스파이더크래프트

C664

A403

㈜인디통상

C756

부자로스터

A285

주식회사 스파코리아

B372

㈜엔에프에스

B226

인비저블아이디어

B517

브리오쉬 파스키에

A101

승화피앤피㈜

L311

엘로치오

B205

주식회사 인클루시브인터내셔널

C245

브리즈빈

시그니처9

C657

엠비텍

E109

일디오커피로스터스

E001

블랙로드커피

B401

시나몬랩

D201, D209

엠아이씨홀딩스

E511

일프로커피로스터스

C521, C531

㈜블레스빈

C653

주식회사 심팩

D301, D311

㈜엠아이커피

C649

임파트 (베제라코리아)

B541

블루피노(BLUPINO)

B378

주식회사 싱싱캔

B249, B371

영농조합법인 보성차생산자조합

B350

잇프롯

E407

비브레이브 커피 로스터즈

B659

써모스코리아

E414

영앤도터스

B221

자몽나무

C741

비앤케이로스터즈

쓰리막스커피

B502

㈜예담

C805

자연트레이딩

D374

비피커머스

쓰리바머

E312

예셰숄 커피 로스터스

B126

재단법인 하동녹차연구소

C705

비해이븐

㈜씨나브로코리아

B123

예술공방느낌

S311

쟈뎅

A531

빅닷

쟈드:리 TEA BAR

L122

산과보롬

B222

산그리메

S111, S131

㈜삼경프라자

A919

삼양사

B609

삼주티앤비㈜

B240

㈜상도포장기계

E203

상두그레이

D533

㈜상수현

A113

새남에프앤비㈜

B649

새턴버드 커피

A215

샷베버리지스코리아(유)

A541

서울팩토리

A817

㈜서일

B311~320 C257

성남산업진흥원 성우테크 / 캠브로, 로보쿠페

A230

㈜성유엔터프라이즈

A819

세경냉동

B368

㈜세림향료

A437 S333

세미기업㈜ ㈜세웅지씨

L301

D378

E104 C808 A401 B207

㈜씨앤지

E113

오멜라스 커피

B261

B351

씨엠투

A325

오진양행

D361

제네카페

B549

오크스트리트

B406

제니스티

B403

오키나와현서울사무소

A621

제원인터내쇼날

B312

오트로 패밀리아 (우리 오늘 달달해)

B409

㈜제이드에프앤비

B311

올댓마눌

B426

㈜제이브라운

B116

올라브

A829

㈜제이씨에스컴퍼니

C613

올람 푸드 인그리디언트

D409, D507

㈜제이엠커피그룹

E408

올웨이즈어거스트

L105

㈜제일씨엔피

B119

올차

B347

조니스그로서리

B405

옻칠채

B127

조태연가 죽로차

B317

와인드와이어㈜

B351

주가 커피

B550

와인앤푸드

C501

주한인도네시아 무역진흥센터

C753

㈜우도상역

B331~350

B209

우리꽃연구소 / 맘껏푸드랩

B377

쥬케로 카페

㈜우신에프에이엔티

A701

지에라

A809

우정베이크웨어 주식회사

B322

㈜지에프푸드

D372

울루루커피

B643

㈜차모아

C661

원두데일리

B633

차원

㈜원인터시스템

B108

차합시다

월간커피

C243

주식회사 채운베스텍

B455

위아루이

S133

철은인터내셔날㈜

D163 C725

씰크&잇츠베러 씹어먹는 커피 리토스 커피츄

E404

아눅

B356

아로마라인 주식회사

C240

㈜아로마빌커피

A907

주식회사 아로마상사

B113

㈜아로마에프아이

A301

아르네코리아㈜

A337

주식회사 아베

E409

아브라함커피

C517 C412

아소부 아얀투

B105

아이라벨&아이태그

A511

㈜아이버블티

C232

아이비디에스

A268

아이숑 & 펫숑

B147, B547

주식회사 아이푸드넷

A521

아임요

C254

아쿠바

B253

D241, D351 C675

중소벤처기업진흥공단

A431, A551

셀플러스

D131

알레그리아커피 로스터스

B345

셰프롬

C758

주식회사 애니워터

A245

윈브릿지

B128

청석골감로다원

B301

애디드바이옴주식회사

L111

유기농사랑

E403

카모플라쥬 커피

L121

애플카인드

B117

유니스토어

L106

주식회사 카야코리아

C216

㈜앤트러사이트커피

A725

A911

㈜카이저제빙기

A641

주식회사 카파아이엔티

C720 A825 B371

소닉더치(SONIC DUTCH) 소다스트림 & 콕시클 소아다원

㈜유니크대성

B336

소연향 큐빅티

L117

어벤져스와인

B246

유산차방 한국총판 차세상

D154

소자매커피

C801

주식회사 억셉트커피

B501

㈜유앤아이엔젤스

D162

카페,진정성

언롤서피스

E210

유의미커피로스터즈

C409

카페뮤제오

은창플러스가구 & 이앤피퍼니처

C615

주식회사 칼디커피랩

A257

㈜칼라컵

D126 D233

㈜소펙스코리아 ㈜소프트팩

L112 B519

㈜에스앤피인터내셔널

B257

B351

솔향카페크린

A246

㈜에스이아이엘

E304

이드커피

A119

솜 인터내셔널㈜

B353

주식회사 에스지알팩

C603

이디엠에스

E108

커넥츠커피

주식회사 에스티알

C104

이레플러스

C259

커만사

에쓰푸드

D531

㈜이멕스테크

E007

커피 리브레

㈜에이덴

E006

이미 커피

E405

커피가게 동경

이븐블로우

E506

㈜커피디엔에이팩토리

C722 A601 A276, A361 C229

24

Cherry’ s Choice

수작컴퍼니 스메그코리아 스위트컵 주식회사 스카이코리아

C732 A419 D331, D341 D366

에이치커피로스터스

B351

25

Made in Korea

Green Booth

New/Hot by Cafe Show Seoul

Based on Korean technology

Exhibitors with Cafe Show Eco Project

부스번호

업체명

부스번호

업체명

부스번호

업체명

부스번호

업체명

E503

커피맛을조금아는남자

A501

㈜토탈에프앤비

B344

하임트리

D241

FRANKE COFFEE SYSTEMS

D368

커피몽타주

C747

톰스코리아 주식회사

C373

한국맥널티

S302

GREEN GOLD COOPERATIVE

D537

커피미업

B340

주식회사 투마루

C715

한국코로나㈜

C708

GUANGZHOU CAFEMASY E-COMMERCE CO., LTD

E410

커피볶는곰

E116

트래피 커피

B641

한국티소믈리에연구원

L108

GUANGZHOU JETINNO INTELLIGENT EQUIPMENT CO.,LTD

C706

GUATEMALAN COFFEES

A105

HAELSSEN & LYON

E307

커피스니퍼

L132

트레비

B303

한국피엘에이㈜

D227

커피앤아트

E003

트레져스

C101

한림사

D225

커피앳웍스

C744

트루메이커

B223

합천군 해와인 농특산물 전자상거래협회

L110

IDEAS OCEAN CO., LTD

C726

커피엠스테이블

D120

트리니타스 커피로스터스

C321

핸디엄 콜드브루

E213

ILSE COFFEE

E302

커피찾는남자

C215

트리투바

C637

허니비

C541

INCONEXUS SAS (PROCOLOMBIA)

D525

커피챕스

B334

티바인

E413

헤베커피

C541

INVERSORA ARCILAZA SAS (PROCOLOMBIA)

D113

㈜커피플랜트

B337

티어스

D546

헬레닉 와인

S302

KAGERA COOPERATIVE UNION LTD

D527

커피홀리데이

B314

㈜티에이블

A801

호시자키 한국

S302

KAHUHIA FARMERS CO-OPERATIVE SOCIETY

E209

커피화 로스터스

B124

㈜티엠지홀딩스

E401

호커스포커스 로스터스

S302

KETIARA COOPERATIVE

E114

컨트리사이드 크래프트커피

B601

㈜티코리아 (아크바)

L103

㈜화진몰테크

C717

KIOEL BRAZILIAN COFFEE

C401

컬쳐 크리에이티브

B349

티하이

B129

후니팟

E202

컴투레스트

D519

파라곤필터

S302

C405

후성코퍼레이션 주식회사

KOPERASI PRODUSEN BERSAMA MANDIRI SEJAHTERA

D401, D501

㈜컴포즈커피

B201

㈜파미유

B229

후소 인터내셔날

C709

KUBAN COFFEE ROASTERS

B348

휴 코리아

B319

K-도라지

A260, A349

흥국에프엔비

C206

LAT-ZERO COFFEE LATZECO S.A.S. B.I.C.

B247

컷코

B137

㈜파베스코퍼레이션

L126

㈜케익드라마

E102

파이오니어커피

B548

㈜코레쉬텍

B433

파케파케

E311

히트커피 로스터스

C541

LUXCAFE (PROCOLOMBIA)

S301

코만단테

D548

팔공산목공예협동조합

B255

힐스랩

C205

MAXISTARS, S.L.

B341

코빈

C228

팝로스터스

B543

26도라인

C212

MOCHA ORIGINS LTD.

L315

코빈즈커피

C652

패러데이커피

E105

304로스터스

S302

MT ELGON AGROFORESTRY COMMUNITIES CO-OP

C734

코스트커피

E206

퍼블릭 커피 로스터즈

E505

3-3커피

C204

NINGBO TATALWELL IMPORT&EXPORT CO., LTD

A841

㈜코스티모

C324

㈜퍼즐락

C541

A COFFEE FAMILY SAS

B225

OHKI CO.,LTD.

E402

코스피어

C514

페루 수출관광진흥청

B110

S302

OROMIA COOPERATIVE UNION

D550

코코하 by 카카오패밀리

C201

페사도 코리아

A.F. JONES EXPORTERS CEYLON (PVT) LTD

S302

PERMATA GAYO COOPERATIVE

D152

코피코피

B364

페이히어

C711

PRIMROSE COFFEE EXPORTER

A749

쿠빙스

E501

폰트

C206

PRO ECUADOR

L101

쿠스미티

B316

푸드도슨트

C319

RIXOS TRADING PLC

B213

㈜쿠킹스토리

D441

㈜푸드머신코리아

S302

RUNG’ETO FCS LTD

D149

큐앤리브즈

B561

푸른나무 주식회사

S302

SAHYADRI ORGANIC SMALL FARMERS CONSORTIUM (SOSFC)

B657

큐앤비푸드

C313

주식회사 푹프레스 코리아

B508

큐-캔시머

B343

㈜프랜킷

E208

크로마이트커피

D433

프레소

크롭투컵

E212

프로토콜

클라식홀푸드

D543

프리퍼

B217

클레이튼

B101

플랜티엠

B457

클린켄틴

B243

피지에스코리아

키친앤키친

E406

피카워크샵

타바론 티

E305

타블라

E510

E509 B516

B135 S101 B432

26

Cherry’ s Choice

A254

태그히어

C277

㈜태환자동화산업 PROASTER(프로스터)

A202

터보코리아

E508

테라로사

D119

C210

ABE EQUIPMENT

S302

ACODIHUE

S302

ALANG DAOM COOPERATIVE

C673

BRAZILIAN SPECIALTY COFFEE ASSOCIATION - BSCA

C542

CAFE DE COLOMBIA

C545

CAFE DE COSTA RICA

C317

CAFE DE HONDURAS

C206

CAFE OLINKA VELEZ

S302

CAFESMO

S302

COOCENTRAL

S302

COOPERATIVA CAFETALERA CAPUCAS LIMITADA COCAFCAL

S302

COOPERATIVE DES CAFEICULTEURS DE GISHOMA (COCAGI)

S302

픽앤믹스

B233

SANTINI FOODS, INC.

C211

SHIJIAZHUANG JINXIN TRADING CO.,LTD

C511

SPECIALTY COFFEE ASSOCIATION OF PANAMA

E002

STEREOSCOPE COFFEE

S302

SURYA ABADI KAYUMAS

C203

SWISS WATER DECAFFEINATED COFFEE INC.

CPC BOLAVEN PLATEAU COOPERATIVE

B331

SYRUP-LOVE

C620

TYPHOON ROASTERS

C541

DESCAFEINADORA COLOMBIANA SAS (PROCOLOMBIA)

E214

UM COFFEE CO.

필그림커피

S302

EATAN COOPERATIVE (SIMEXCO)

S302

VANMAI COOPERATIVE

필아웃

S302

EATU FAIR SERVICES & AGRICULTURE COOPERATIVE

C541

EL SALVADOR COFFEE COUNCIL

VILLA CLARA IMPORTACIONES Y EXPORTACIONES SAS (PROCOLOMBIA)

S302

WAYANAD AGRICULTURAL SOCIETY

S302

WSS ORGANIC FARMERS FAIRTRADE ASSOCIATION

L130

ZEROHERO

B251

하동군/연우제다

C703

D107

하리오코리아 주식회사

B111

ELITE NATUREL

B339

하모너스

C701

EMBASSY OF INDIA

B211

㈜하이그린

C621

ETHIO GROUP INC

하이브코리아

B241

테이블스

B321

테이블오브컨텐츠

C213

E514

토치커피

A915

하이푸디

D549

ETHIOPIAN COFFEE ASSOCIATION

C719

EXPAK PACKAGING CO.,LTD

A259

F&B SERVICE.

27

FEATURE

1

E302

Business Program

E303

커피찾는남자 COFFEE EXPLORER E306

2 ) ROASTERY CAFE ZONE, COFFEE ALLEY

E307

E310

Date Location Scale

Nov. 8 Wed ~ 11 Sat, 4 days 3F Hall E 92 Domestic-Global Roastery Cafes

E314

exp er ti

E105

파이오니어커피 PIONEERCOFFEE E106

304로스터스 304ROASTERS E109

E113

글림 로스터스 GLEAM ROASTERS

E404

E117

뉴웨이브커피로스터스 NEW WAVE COFFEE ROASTERS

E204

E212

28

E406

카모플라쥬 커피 CAMOUFLAGE COFFEE E407

피카워크샵 FIKA WORKSHOP E410

비브레이브 커피 로스터즈 BEBRAVE COFFEE ROASTERS E411

컴투레스트 COME TO REST

린치핀 LINCHPIN

커피화 로스터스 COFFEE HWA ROASTERS

ILSE COFFEE

놈코어 커피 NORMCORE COFFEE

퍼블릭 커피 로스터즈 PUBLIC COFFEE ROASTERS

필그림커피 PILGRIM COFFEE E514

더 반 베를린 THE BARN BERLIN

E210

E211

E004

유의미커피로스터즈 MEANINGFUL COFFEE ROASTERS

간결 커피 로스터스 GANGYEUL COFFEE ROASTERS

레이지모먼트 커피스탠드 LAZY MOMENT COFFEE STAND

E214

E301

E009

UM COFFEE CO.

보난자커피 BONANZA COFFEE

테라로사 TERAROSA

바이스벌사 에스프레소 VICE VERSA ESPRESSO

뉴스커피 NEWS COFFEE E003

STEREOSCOPE COFFEE E006

베르크 로스터스 WERK ROASTERS E011

크롭투컵 CROPTOCUP E513

E002

블랙로드커피 BLACK ROAD COFFEE

3-3커피 3-3COFFEE E509

E512

E005

모모스커피 MOMOS COFFEE

네마 NEMA

노마드 커피 NOMAD COFFEE

일프로커피로스터스 1% COFFEE ROASTERS

폰트 PONT E505

E508

E001

토치커피 TOCH COFFEE

E501

E504

E511

노스모크위드아웃파이어 NO SMOKE WITHOUT FIRE

영앤도터스 YOUNG&DAUGHTERS

커피맛을조금아는남자 GOOD TASTE COFFEE

(주)커피디엔에이팩토리 COFFEE D.N.A FACTORY

상두그레이 SANGDOO GRAY E207

헤베커피 HEBECOFFEE

E507

E510

커피볶는곰 GOMCOFFEE ROASTERS E414

E503

E506

트래피 커피 TRAPPY COFFEE

아브라함커피 ABRAHAM COFFEE E413

E502

E203

E206

E213

프로토콜 PROTOKOLL

리커버리커피바 RECOVERY COFFEE BAR E403

코스피어 COSPIR

커피가게 동경 COFFEE SHOP DONGKYUNG

말릭 MALIC

에프엠커피로스터리 FM COFFEE ROASTERY

라트 LATT

마일스톤 커피 로스터스 MILESTONE COFFEE ROASTERS

E209

크로마이트커피 CHROMITECOFFEE

예셰숄 커피 로스터스 YESYESYALL COFFEE ROASTERS

호커스포커스 로스터스 HOCUS POCUS ROASTERS

어웨이즈어거스트 Always August

커넥츠커피 CONNECTS COFFEE

E116

E202

E205

E208

E313

E402

E409

E412

E112

리프커피 로스터스 LIEF COFFEE ROASTERS

컨트리사이드 크래프트커피 COUNTRYSIDE CRAFTCOFFEE

기미사 GIMISA

르와조 L'OISEAU

커피볶는곰

쓰리막스커피 THREE MARKS COFFEE

먼스커피 MONTH COFFEE

E115

E201

댐퍼커피 DAMPERCOFFEE

히트커피 로스터스 HITCOFFEE ROASTERS

E405

E408

E108

E111

E114

오멜라스 커피 OMELAS COFFEE

딥블루레이크 커피&로스터스 DEEP BLUE LAKE COFFEE&ROASTERS E107

E110

일디오커피로스터스 ILDIO COFFEE ROASTERS

에이프릴커피 APRIL COFFEE E312

E401

다이어커피 DYER COFFEE

E104

E309

vor fla

매뉴팩트커피 MANUFACTCOFFEE

E103

sionate be pas yo n

커피스니퍼 KOFFEE SNIFFER

픽앤믹스 PICK AND MIX

d

se

이드커피 IDEE COFFEE

아눅 A,NOOK E102

E305

E308

E311

단일서울 DANILSEOUL

Exhibitor LINEUP E101

구루커피로스터스 GURU COFFEE ROASTERS

러프로스터스 ROUGH ROASTERS

Trendy roastery cafes from around the world.

Coffee Alley is one of the signature programs of Cafe Show Seoul to promote specialty coffee culture and domestic roasters.

92 roastery cafes introduced iconic beans, which was the biggest in scale since its first launch

E304

트레져스 TREASURES E007

이미 커피 IMI COFFEE

커피 리브레 COFFEE LIBRE

E013

떼르드카페 TERRES DE CAFE

디플루이드 코리아 DIFLUID KOREA

29

FEATURE

1

커피앨리 사진

Business Program

2 ) ROASTERY CAFE ZONE, COFFEE ALLEY

Coffee Alley : Coffee Curation Map

‘Coffee Alley : Coffee Curation Map’, launched this year, is a program that recommends customized coffee and brand among 73 roastery cafes. It provided coffee curation service after a simple survey and limited recipe card deck is presented to participants who completed the mission.

30

31

FEATURE Business Program

FEATURE

3 ) BUSINESS MATCHING PLATFORM, CAFE SHOW MOCHA PORT

1 ) CHERRY’S CHOICE

1

BUSINESS MATCHMAKING PLATFORM BY

Inspired by the Port of Mocha New Ideas, Networks, and Business Opportunities Begin Here

2

Cafe Show Mocha Port is a customized business matching platform, only available at Cafe Show Seoul. Inspired by the ‘Port of Mocha’, Café Show Seoul’s Mocha Port provides opportunities for buyers and exhibitors to find perfect partners to each other. Your business experience can be further expanded and connected to all over the world through Mocha Port.

New Product Showcase

‘Cherry’s Choice’ is a new product showcase that means the choice of coffee fruit, ‘Cherry’.

In the showcase, Cafe Show Seoul exhibited 2023 steady seller, HOT, and the 2024 innovative new product, NEW, to present coffee industry trend at one spot.

Total 7,425 buyers from 61 countries have been registered, and 5,820 meetings were matched through Cafe Show Mocha Port.

Explore

Request

Connect

Explore detailed information of buyers and exhibitors

Request meetings to buyers/ exhibitors that you are interested in and plan your visit

Connecting on-site/online meetings, create successful business opportunities

Brand and product information

Search and recommend meeting partners based on the registered information

Register details of interested items

View information of exhibitor/biuer Meeting request / accept

On-site/ Online meeting

32

33

NEW Meet innovative NEW products/services that will lead coffee industry in 2024 * order in booth number

COLOMBO Syrup Whisky Taste (Non-Alcohol)

Bevercity Base

Sodastream Art

A431, A551

A437

A825

Whisky flavor syrup (nonalcohol) made by France’s No.1 alcoholic beverage producer, Slaur Sardet.

Based on 60-year experience, an innovative syrup that the flavor of malt whisky and oak is created in syrup. Create non-alcoholic highball with it.

Full of fresh real fruit, Bevercity Base is a multipurpose fruit base for beverage, dessert, topping, bakery and etc. Meet our fresh and juicy apricot base and pineapple base.

Sparkling water brand with 110 years of history.

Newly launching product for 2024 “Sodastream ART” is released on 2023 Cafe Show Seoul. Now, make ART in your kitchen.

Tumblinser X

Buffer Energy Drink

Saturnbird Coffee

B339

B346

B649

‘Tumblinser X’ is a device that can automatically sterilize the multi-use cups of as tumblers and mugs.

Energy drink containing Hempseed.

1. Enhance the anti-head pain effect: Drinks that improve the flavor of existing energy drinks, Hempseed to enhance the antihead pain effect and replenish nutrients 2. Disease prevention: Amino energy drink away from sugaroriented drinks, processed to less than 6,000 daltons per ultralow molecule, making it easy to absorb in the body

A New Way to Enjoy Coffee, Premium Cold Brew Powder Coffee - Saturnbird Coffee Founded in 2015, Saturn Bird Coffee started with the question of ‘how can I always drink premium specialty coffee easily?’

Saturnbird’s proprietary patented technology called REPUS® allows specialty coffee to be made into fine powder that retains the coffee bean’s unique taste and aroma.

‘Tumblinserr X’ is a freestanding type appliance that can sterilize and clean using an electrolytic water module that makes sterilized water in real time.

It has two washing parts of different heights(barrier-free design) that can be conveniently used by children or people in a wheelchair.

Saturnbird Coffee Milepost Co., LTD.

+82-2-3431-7820

Acuba Snart Coffee Bean Canister CS-C Series

Pico

Bialetti New Brikka 2023 Lavender 2 cup

C254

C361, C441

C409

The acuba smart coffee bean Canister CS-C Series a range of capacities from 600ml to 1350ml.

With a simple touch on the display, it automatically maintains a vacuum seal, preserving the unique aroma and taste of the beans. It provides at-a-glance information on temperature, humidity, and storage duration, making bean management effortless. Its sleek modern design stands out in any space, and its.

A home espresso grinder built on 90+ years of espresso tradition. Designed with impeccable attention detail, the Pico comes equipped with a noisereducing brushless induction motor, precise dose selection, programmability, and unique features like the adjustable magnetic portafilter fork and auto-close hopper.

The world’s best-selling mokapot with over 100 years of history.

The story of Bialetti begins in 1933 when Alfonso Bialetti invented Moka Express, the first espresso coffee maker for home use.

Through constant research, Bialetti has become the most beloved mokapot in the world, showing its original design and superior taste.

Harmonus Semi Corporation +82-2-588-4755

Sodastraeam & Corkcicle +82-70-5143-0542

Cellplus +82-2-591-9583

Zero Sugar Cafe Syrup

EGS Cordless Hand Mixer

A919

B141

B319

Don’t feel like working?

You need some sweetness!

ZERO Sugar Cafe Syrup is perfect for home cafe.

Based on 70 years of R&D experience, we created the most sugar-like sweetness without sugar.

We support your life to be sweet like our syrup

It’s now the era of wireless freedom in your Kitchen!

Introducing the EGS wireless hand mixer, which can be charged by USB-C type.

With a 1,500mAh high-capacity battery, it offers one-touch operation with 4-speed settings.

You can easily switch between two purpose-designed beaters, one for cream and one for eggs, both made of high-quality stainless steel.

Now, enjoy a more convenient kitchen life

Product type:Tea based Syrup Size: 220ml bottle or 20ml stick Ingredients: Platycodon extract & powder (22%), oligosaccharides, brown rice vinegar Omija berry syrup, Natural flavor Shelf life: 24 months Effective daily intake 20g/ daySuggested use:: for tea 10ml /servingfor milk tea 2040ml/ serving

Samyang +82-2-2157-9698

Venta Korea +82-2-2034-0132

34

K-Doraji Tea Base

Acuba +82-70-7635-7485

La Marzocco Korea +82-2-3444-1177

Cafe Museo +82-70-5220-3637

K-Doraji +82-70-4224-5225

35

LatteArtFactory Bar Pro

Tone Touch 03

180 Sonic Cold Presso Coffee Machine, Supersonic -E

Automatic Coffee Machine

Artinus

ROK Presso

C449

C551

C720

D409, D507

D417, D513

D433

SCA Best New Product: ‘22 MILAN,’23 DUBAI, PORTLAND / The Latte Art Factory Bar Pro is the automatic milk frother. It can foam 1.5L of milk in just 60secs with the perfect temperature. It improves workflow, efficiency and speed without compromising the quality. LAF can save baristas’ time and save 25% milk waste costs per year. Easily customize menu of over 100+ recipes with space-saving design.

The TONE Touch 03, is our first revolutionary step to redifining the future of brewing. Our tankless system has world class technology allowing users to control all parameters of the extraction such as: time, temperature, water flow, pulse, and delay. This innovative device allows recipe programming and once set-up controls all three

180 Sonic Cold Presso Coffee Machine, Supersonic-E, is a coffee machine that extracts cold brew coffee in 180 seconds using the sonic sound wave technology developed by Sonic Dutch Korea Co., Ltd. for the first time in the world. It is a new product of Sonic Dutch in 2023.

Automatic Coffee Machine Rental Business by JM Coffee Group

In 2018, we introduced an entry level of product line under the brand “La Potenza”, and spearheaded the development of our premium coffee machine series.

The ROK manual espresso machine aims to reduce inconvenience while maintaining abundant crema. It offers easy and convenient electricity, allowing people of all ages to extract espressos with minimal pressure. Additionally, it supports cold water extraction, enabling the creation of various coffee variations and cocktail beverage kits. The machine is designed to be portable, making it suitable

phases of the extraction process.

Delivering freshly roasted coffee beans meticulously curated by specialized baristas and award-winning roasters, JM assures exceptional quality and an exquisite coffee experience.

JM Coffee Group

Presso

Kijeong International +82-2-583-7471

Sonic Dutch

Sonic S7 Manual Espresso Machine

Hario Outdoor Compact Set

Composecoffee MD

DiFluid Omni

R200 Sample roaster

Lauve Instant Milk Tea

C808

D107

D401, D501

E013

L107

L110

This espresso maker is equipped with a unique variable pressure system, allowing you to control the brewing process and extract the perfect flavors from your coffee beans.

Its compact and lightweight design makes it perfect for onthe-go use. Whether you’re camping, hiking, or simply want to enjoy a delicious cup of espresso at work, this coffee maker is easy to carry and set up anywhere.

The newly created Smart G Electric Handy Grinder PRO equipped with a stainlesssteel conical burr and a new coffee filter case suitable for the V60 paper filter size for 1 to 4 people have been released. The point is that it is compact enough to be easily carried in various places, including outdoors.

With several decades of expertise, JM’s professionals have meticulously crafted three varieties of instant coffee.

You can savor the distinctive instant coffee offerings of Compose Coffee at your convenience, regardless of your location. We proudly present the following options: stick coffee , a house blend coffee in tea bag, and a decaffeinated drip bag coffee. Three Types of Convenience Coffee.

DiFluid Omni, the game-changer for coffee aficionados. Boasting Advanced Roast & Particle Analysis, Smart Vibration, and 2D Near-Infrared Imaging, it elevates every brew’s precision.

Enjoy immediate activation, userfriendly 2.8” HD touchscreen, and real-time insights via app integration. With SDK & OT support, Omni is the future of elite coffee experiences.

Experience the difference.

Rational: Minimize product development and production processes through our branded factories to deliver products at a reasonable price Differentiation: RE:ON’s own app development chaff and coffee bean outlet separation & Highquality Swiss heater Versatility: R200(Roasters) that can be roasted from 50 to 250g, from sample roasting to roasting for sales.

With high-quality tea powder and the perfect blend of milk powder, Luave Instant Milk Tea brings a fragrant, smooth, mellow taste of authentic milk tea. Out unique blend of 4 milk tea flavors together with irresistibly chewy instant pearls makes the perfect delicious treats every time, everywhere!

DiFluid +82-2-2299-9442

RE:ON +82-10-7113-9471

IDOCEAN

GiesenKorea Co,, LTD. +82-70-5073-2411

MHW-3Bomber +82-10-2895-8798

36

Recognizing that coffee machines embody the essence of a barista’s lifestyle, our foremost focus during the design process was on enhancing durability and stability. These attributes are elegantly encapsulated in a sophisticated exterior design.

Hario Korea +82-2-739-2115

+82-31-247-3999

Compose Coffee

The Jam Korea

+82-1644-7085

+82-907-901-889

+82-70-8801-5281

37

Coconory Veggicase

Project Ratel

Beanbon Coffee Roaster

L124

L301

L321

It’s a set product that contains three kinds of pumpkin, carrot, and ladish vegetables in a fence storage box.

Pumpkins, carrots, and radishes are made of silicone, and can be used as ice molds, ice cream molds, and snack containers.

The fence storage box can hold various things such as stationery and snacks.

You can create a friendly garden image on the table and desk.

Stronghold’s miniature roaster everyone’s been waiting for Project Ratel is named after the honey badger, a creature with surprisingly strong physical abilities and disposition for its small size.

The name refers to Stronghold’s ability to deliver overwhelming performance and results with a small machine.

Meet the compact roaster with Stronghold’s unique technology!

The Avigo team, which developed Beanbon, is a startup based in Taiwan, dedicated to providing technology-centered solutions that significantly enhance our life experiences.

Coconory +82-62-972-9652

Stronghold Technology +82-2-1600-3263

With their expertise and experience, they aim to enable coffee enthusiasts of all types, including beginners and experts, to enjoy home coffee roasting and experience a wide range of coffee flavors whenever they desire.

Millenium INC. +82-10-3938-1116

HOT 올해를 화려하게 장식한 히트 제품과 서비스(HOT)을 확인하세요! * 부스 번호 순으로 정렬

SHOTT Double Chocolate Powder

Icion Organic & Petcion Organic

Sweetcup’s All-In-One Base

A215

A268

A276, A361

With a depth and texture that comes from sourcing the finest quality cocoa, enjoy a palate lingering flavour with back notes of smooth dark chocolate. With no dairy or gluten, this chocolate powder is suitable for everyone.

SHOTT Double Chocolate Powder is free from dairy*, gluten* and fillers, letting the flavour of quality cocoa shine.

icion is low-calorie, vitamin-rich ice pops, free of unnecessary additives, colorings, sugar, or preservatives. In 2021, manufacturing patents were registered, and every flavor was named after the title of the song.

Korean fruits are known to be the sweetest. Especially, I like apple pear strawberry. May ICION ice pops be a small but healthy happiness for everyone’s day!

SWEETCUP’S “Gadeuk” series, is an all-in-one base that can manufacture a variety of menus, and was launched to provide products that can feel better taste and aroma at a reasonable price. In particular, the “Strawberry-Gadeuk” product was recognized worldwide for its taste and quality, winning the highest grade of three stars at the 2023 Superior Taste Award of the International Taste Institute.

Icion & Petcion +82-2-6216-1216

Sweetcup

Eureka Single Dose

Indirect cooling Table Refrigerator

SMEG All-in-One Touch Oven

A325

A413

A601

The Eureka centenary heritage gave birth to EUREKA ORO : a new generation of coffee grinders equipped with the latest technology and expression of the “State of the art” in coffee grinding. New MIGNON SINGLE DOSE fits perfectly into this frame, with its innovative design and the highest attention to detail, to transform all the beans into the best result in the cup.

“Convenient Cold Table Refrigerator without frost” Starion sets a new standard for cold and commercial refrigerators completed with its special technology. It is a high efficiency, high performance commercial refrigerator that can be conveniently used without worrying about defrosting by forcibly circulating cold air from a cooler into a powerful fan.

SMEG’s All-in-One Touch Oven can be used as a convection/top and bottom heating/grill/steam function, and it is a model that can be used for baking and cooking, and shows excellent results in a variety of items.

Get the best performance with SMEG’s All-in-One Touch Oven that opens the New World of Baking.

Ohjin Corporation +82-2-2057-6721

Starion +82-55-269-9060

Smeg Korea

SHOTT Beverages Korea +82-70-4278-9633

Oatside Original

Jardin Our Tea Apple Cinnamon Booibos Tea / Apple Peach Oolong Tea

Moohae Paper Wet Issue

S111, S131

S311

Sponsor

OATSIDE Original, a soon-tolaunch, portable plant-based drink in Korea, is made from 100% Australian oats and water - no gums or emulsifiers. This results in a rich, maltier, maltier creamier taste compared to other oat based drinks. It pairs perfectly with tea or espresso, making it a great dairy milk alternative. With its portable size, Cafe owners can easily showcase and sell it.

In consideration of the health and diet concerns of women in their 20s and 30s, the main consumers of Our Tea, the newly released Our Tea Apple Cinnamon rooibos tea and Our Tea Apple Peach Oolong tea are new concept fruit blending teas that are developed with zero calories and can capture both taste and health by adding the flavor of dry fruit and fruity powder without worrying about calories. unique technology!

Biodegradable Moohae paper wet tissue made of 100& natural pulp which is 100% domestically produced. Strict quality control from raw material to the final product.

It is confirmed that any harmful chemical detected through safety certification test by OATC and KOTITI.

Samkyung +82-2-578-8385

38

Jardin +82-2-6226-3828

Moorim P&P +82-2-3485-1661

+82-2-468-1855

+82-2-413-9563

39

7 Types of Mixology Syrup

Loacker Biscuitt Peanut Butter

Simplemix

Passoa

Tartelettes Framboises

Jun Kombucha Plus

A641

A651

A843

B444

B517

B543

In the era of the pandemic, “Mixology,” which is a mixture of various types of alcohol, has become a big trend in the liquor market and has become more popular.

It received a lot of attention by making “Early Grey Highball” our product on the broadcast.

Syrup does not contain alcohol, so those who are weak in alcohol can make it with a necktail and enjoy the taste cocktail made by the bartender.

Loarker Biscuit is a tea-time snack line launched by Italian premium wafer brand Loacker.

Loarker’s signature dark cream is sandwiched between crispy meringue biscuits.

And there are peanut grains on top, so you can feel the interesting texture.

In addition, it covers chocolate made with Locker’s Sustainability Program to give you a more colorful taste.

Simple Mix is a kitchen appliance that allows you to make drinks quickly and easily.

Powders, syrups, sauces, etc. used in making drinks can be quickly mixed with milk and water, and can even be stored.

In particular, it is equipped with a rotating blade that allows for quick and easy mixing by adding powerful rotation as well as up and down.

The strong rotational force is helpful when cooking.

Passoa. The passion drink.

Created in 1985 and now the world’s number one passion fruit liqueur, Passoa is perfect for making easy mixes and professional cocktails such as the original Pornstar Martini.

The natural and refreshing flavours of Passoa’s unique Brazilian passion fruits shine through in any drink and are right on-trend.

This is a homemade-style premium tart made with pure butter pastry filled with almond cream and raspberry puree, adorned with plump whole raspberries. Enjoy the natural flavor of raspberries without artificial coloring. It can be consumed directly after thawing, and you can also decorate it with cream or other fruits as desired.

Premium kombucha made with honey and green tea and flavored with natural ingredients.

Kaffa INT +82-70-4077-1511

Delifarm +82-2-2155-9880

Golden Partners

DNP Spirits +82-10-7232-1773

Brioche Pasquier +82-70-7136-5973

Sweet Blending Tea

Pastry Yakgwa

Payhere

Clovis Mustard

Rubicon Joice

Moneuf Two Tone Colored Highball Glass / Dessert Bowl

B312

B316

B364

B550

B564

C102

[Lotitea] pursues a new culture of enjoying tea itself as a dessert with the concept of dessert tea.

1 calorie sweet tea bag tea by blending sweetness into a tea bag and pouring hot water to enjoy it.

Real: Tea with real sweetness, not just a sweet tea Lightly: No sugar or syrup, 1 calorie without sugar Easy: You can drink by pouring water without additional ingredients and Variety Line up.

Knead the dough, fry it until crispy, and then drain the oil for a while. Make a juice and let it seep into the skin.

With proper time control and know-how, the evenly soaked syrup finally becomes crispy. Finally, the bite-sized Yakgwa is completed with a harmonious combination of crunchiness and sweetness with a pastry-like texture.

Apple Pay-enabled card terminals exceeded 10,000 units in about 6 months from launch Currently ranked as the number one card reader sales model in Korea and only available at Payhere.

Use Payhere’s services, which are available in about 42,000 stores nationwide, through PayHere terminals.

Clovis mustard is an authentic French mustard made healthfully with only four natural ingredients : mustard seed, water, vinegar, and salt.

Clovis mustard is produced using high-quality mustard seeds, the quality of which is rigorously controlled and evaluated every year by Clovis.

This product boasts a deep flavor and enhances the flavor of food when added to sandwiches, salads, etc.

Our unique range of exotic juice drinks are made using only the finest and most authentic ingredients from across the world.

Elegant, colorful highball glass & dessert bowl elevate your home cafe. Durable, heat-resistant glass handles hot teas & icy coffees (-20 to 150°C). Stem is both comfortable to hold & a jigger for precise highball cocktails, saving you the need for separate shot glasses. Meticulously handcrafted, space-saving twotone glasses add style & function to your cafe setup.

Otro Familia +82-2-6404-4473

Food Docent +82-10-8842-6711

Wine&Food +82-2-499-4701

Rubicon Juice +82-2-6010-4561

+82-70-7576-2005

+82-31-796-8886

Pioneers in anticipating trends way before the market, we introduced exotic flavours such as Mango, Guava, Lychee and Passion Fruit.

So true to their taste, it’s like eating the fruit itself!

Mari Steiger

Payhere

40

26°Line

+82-2-6956-6693

+82-70-4800-5563

41

42

Varia VS3 Grinder

Fellow Opus Grinder

Morning

M.I Coffee Green Bean

Single Orgin Tea Bag Collection

Marcos Choco Barley Hardtack

C201

C219

C225

D301, D311

D528

L101

Equipped with a 38mm conical grinder with a minimalist design, the VS3 is a compact home electric grinder that covers all grinding levels, from espresso to hand drip and cold brew.

Explore the world of coffee with VS3, which has been recognized for its design value in the fierce coffee market by winning the 2022 SCAJ (Specialty Coffee Association Japan) Good Design Product Award.

The Fellow Ops Grinder is a multipurpose grinder that maximizes the potential of coffee in every grinding, from espresso to cold brew.

6 blades 40mm conical buur, 41 or more precision grinding settings, automatic stop, antistatic and noise reduction are ready for perfect grinding. Simple design makes this the best small grinder to fit in any space.

Morning is the world’s first capsule coffee machine specialized in specialty coffee.

To compensate for the limitations of conventional capsule machines, it is built as a highend machine that allows you to control the brewing amount, temperature, pressure and even pre-infusion time.

Morning works with worldrenowned roasting brands to deliver brewing recipes to customers through the app.

Since 1984, We have been supplying various and trendy green coffee beans to domestic and overseas markets, from commercial grade coffee to highend grade coffee.

The [Single Origin Tea Bag Collection] contains three of Magpie&Tiger’s best-selling tea bags, featuring high-quality teas from East Asia.

Ripe Puer Tea from Ynnan, China, Jecksal Tea & Hojicha from Hadong, Korea are all carefully placed in biodegradable PLA tea bags.

Experience a delightful variety of teas and present your heartfelt wishes in an elegant package, perfect for tea time.

Marcos Chocolate introduced the ‘Choco Barely Hardtack’ a delicious treat, as the first-ever creation of its kind, combining the beloved Korean snack, ‘Barley hardtack’, with premium chocolate coating. It is made by coating locally sourced 100% barley rice hardtack with real chocolate made from cacao mass and butter creating a rich and deep chocolate flavor that is both savory and satisfying.

Pesado Korea +82-70-8891-9949

Tabella +82-2-476-1178

Magpie&Tiger +82-10-7675-1999

Kusmi Tea

In order to maintain excellent quality and provide the best customer service, we are establishing systematic processes such as visiting coffee producing areas every year to check the quality, storing them at the optimum temperature.

Morning +82-2-2678-9720

M.I Coffee +82-10-8545-4730

+82-2-6007-8117

Ollie’s Dripbag

Anmok Blend

Coffee@Works Dripbag

Reet Cup Mug

Gyulmedal Citrus Juice

All-In-One Beverage Base

C661

D125

D225

L112

L115

S121

Take it lightly on the side when traveling, camping, or picnics.

You can enjoy coffee easily anytime, anywhere with Ollie Drip Bag.

“Anmok Blend” has the comfortable, cool and refreshing feeling of the sea.

This is Bossa Nova’s signature blend coffee that has a rich body, smoothness, and clean aftertaste.

Introducing Coffee@Works’ drip bag. You can enjoy it anytime, anywhere you want. It is convenient to carry, making it great for use in the office or outdoors. The two types, Diva and Black & Blue, have been renewed and changed to Protego packaging, which has the effect of reducing carbon emissions.

Depending on your coffee consumption, we offer a variety of options including a 7/15/30 pieces.

The Reet Cup Mug is a mug suitable for use in a wide range of spaces such as the home, cafe, and camping ground, allowing for the safe enjoyment of both cold and hot drinks without the need to worry about environmental hormones. Made from natural ingredients such as wood and minerals, the CXP material allows for natural decomposition after disposal, offering a healthy and safe choice.

Gyulmedal Juice is made of 100% sqeezed citrus originated from Jeju Island. Our juice is wellknowned by its healthness which does not contained any additional additives. We gather our fruits when they are fully ripened, carefully select and sqeeze with loving care. Also by using the low-temperature technology in sterilization process, it has wellpreserved taste and nutriention of fruit itself.

RECETTE All-in-One Base is developed by Shinsegae Food’s beverage developers to blend the two best flavors so that they can be used as a variety of menus such as tea, ade, and smoothies with a single pump Try to differentiate the cafe with an attractive blended beverage that reduces the manufacturing process and time and fully utilizes the original taste of the ingredients.

Gyulmedal +82-10-2714-9170

+82-2-3397-6176

Meet ONEDO DAILY’s two signature coffees, ‘Nutty Dream’ with a soft and savory coffee, and “Brown Haze” with a heavy body.

A delicious hand-drip coffee is completed by putting it on a cup and pouring water, so you can enjoy coffee easily whenever.

It features a subtle orange acidity and creamy texture.

A well-balanced blended coffee with a well-balanced sweetness.

This coffee bean is suitable for the popular Americano season.

Onedo Daily +82-10-7570-7196

Bossanova Coffee Roasters +82-2-474-0775

Coffee@Works +82-2-2276-6308

Unroll Surface +82-2-591-9583

Recette by Shinsegae Food

43

FEATURE

2

Creative Design

Cafe Museo Bialetti New Brika

Mari Steiger Moneuf Dessert Bowl/ Glass

Tabella Fellow Opus Grinder

Outstanding Innovation

Difluid Korea Difluid Omni

Sronghold Technology Project Ratel (Small roasting machin)

La Mazocco Pico (home)

Superior Sustainability

Unroll Surface Reet Cup Mug

Moorim Paper Moohae wet wipes

Harmonus Tumblerinser X

Made in Korea

Samyang Zero Sugar Syrup 4

Sonic Dutch 180 Sonic Cold Rresso

K-Doraji Doraji Tea Base

Savory Leader

Smeg Korea Smeg All-in-one Touch Oven

Coffee@Works Coffee@Works Drip Bag

Sami Corportation Bevercity Base

New Product Showcase

2 ) CAFE SHOW EXCELLENCE AWARDS

CafeShow Excellence Awards debuts itself to celebrate the excellence of participating products and brands as well as to promote sustainable growth of the cafe and F&B industry.

The best products/services by category were selected among 60 Cherry’s Choice Schedule 16:00~17:00 Wed, Nov. 8 Venue Hall D Stage, 3rd Floor

44

45

FEATURE On·Offline Hybrid Cafe Show

FEATURE On·Offline Hybrid Cafe Show

1 ) TREND UNPACKED SHOW 2024

2 ) CAFE SHOW ONLINE EXHIBITION

3

A showcase to present exhibitor’s new products before anywhere else, ‘Trend Unpacked Show’.

We unveiled innovative products that will lead the coffee industry trend 2024

Nov. 10(Fri), 2023 14:00-15:00

Place

Stage in Hall D on the 3rd floor & Cafe Show Seoul Ocial Youtube channel

Lineup

46

Cafe Show Seoul online exhibition provided all the exhibitors’ information. Furthermore, it operated ‘Cafe Show Mocha Port’, a business matching platform, for smart business opportunities.

Watch Again

Time

3

Exhibitor

Product

ENR International

Egro MoDe

Sonic Dutch Korea

180 SONIC COLD PRESSO, SUPER SONIC-E

Cellplus

Colombo Whiskey Flavored Syrup

Online Exhibition

47

FEATURE On·Offline Hybrid Cafe Show

3

FEATURE

4

Cafe Show ESG

3 ) YUTUBER VIRTUAL TOUR Tour the exhibition site of the Cafe Show Seoul with five active influencers in and out of the coffee industry! In addition to the vivid sense of realism. YouTubers curated themselves to deliver stories from every corner of the Cafe Show Seoul in a fun way. We invited you to our informative and enjoyable online tour

Date

Nov. 8 Wed ~ 11 Sat

Location COEX Seoul & Cafe Show Seoul Youtube Channel

Hall

Theme

Youtuber

A,C

Today’s coffee tools by Today’s Barista, Sagun

Sagun Caeine

B

Tea is not complicated!

Everything about tea by Tea Master, Minjeong Park of Blentea!

Watch Again

Cafe Show Seoul set sustainable goals To operate ESG exhibition for sustainable future.

Blentea

For sustainable MICE industry For future of global coffee industry For everyone’s better lives We will continue to commit to our promises

C

Coffee machine tour with World Barista Champion 2023 Boram Um!

Boram Um

D

From home cafe to opening a business, Everything about specialty coffee by a dangerously charming guy, Jo Youdong

Youdong Coffee

Hot roastery cafe tour with Barista Hyunyoung Bang at Coffee Alley

Barista Hyunyoung Bang

E

48

1. Practice carbon neutrality and increase energy efficiency 2. Zero-waste event 3. Use sustainable material/source 4. Enhance cooperation with local community 5. Maximize ESG practices through educating stake holders

1. Contribute to sustainable coffee industry 2.Use eco-friendly packaging and decrease waste 3. Encourage eco-friendly coffee consumption 4.Promote sustainable water source in coffee producing 5. Improve fair trade and working environment of coffee producing area

49

FEATURE

4

Cafe Show ESG

FEATURE

4

Cafe Show ESG

Cafe Show Seoul signed a ‘Seoul Global Exhibition ESG Operation Cooperation Agreement’ with the Seoul Metropolitan Government for the first time in the MICE industry in October 2023 and has been actively promoting ESG event operations since this year. Through participation and collaboration with key stakeholders, including participating companies and attendees, efforts have been made to reduce carbon emissions, link with local communities, and promote related industry development programs

Index

Decrease Carbon Emission 1. Waste Management

Goal

How to achieve

Less Waste

95%

Minimize waste during the event / use recycled material

Recycle

10%

Coffee grounds collection program, collect recyclable waste

Waste decreased per visitor

80%

Tumbler campaign (install washing station)

Minimize food waste 80% 2. Energy Management

3. Water Management

4. Sustainable material/ source

Maximize energy efficiency

Quantifying measure

Reduce electricity

95%

Minimize overtime use

Reduce water usage

95%

Reduce water usage through 3oz small tasting cup campaign

Recycled water

Confirmed with COEX Show Guide/Directory/Invitation (eco-friendly paper/ink), Digital Notice Paper entrance badge/Lanyard made of recycled material, reusable bag

Use recycled material 80% for organizer’s signage/structure

Registration desk/event venue/customer support/rest area 100% made of recycled material (except for the banner)

Select eco-friendly accommodation

100%

Global guest speakers/buyers/global media

Reduce carbon footprint

Quantifying measure

Public transportation campaign, share list of eco-friendly transporter to the exhibitors

6. F&B Management

Sustainable Menu

100%

Eco-friendly/local food/vegan menu

Donate food

(minimize food waste)

Foodbank donation program (in process)

7. Local Collaboration

Promote local 200% tourism

Seoul Coffee Spot (Seoul Tourism Program)/Enjoy Cafe/ Cafe Show roastery cafe zone Coffee Alley (promote local roasteries), Cafe Show afterparty

Local 10000 People participation

Seoul Coffee Festival Starfield Library – Coffee Talk Concert, Coffee Library, Coffee Art Gallery

Create jobs 150% in local area

Operation staff(security/registration/information/tourism), interpreter, construction

ESG Education

200%

ESG education and promotion for all stakeholders

Exhibitor ESG

70 Exhibitors

Campaign to minimize waste in construction

Visitor ESG agreement

10000 People

Agreement for recycling and container use

Enjoy Cafe ESG agreement

200 Cafes

Joint ESG campaign agreement

8. ESG Education and Promotion

1 ) ESG WITH EXHIBITORS ESG operation guide distribution and encourage practices to the exhibitors

Food waste collection, smaller size tasting cup

Minimize printed 50% material/packaging

5.Accommodation/ Transportation

50

Detail

Green Booth - ESG Campaign Engagement Pledge

51

FEATURE

4

Cafe Show ESG

1 ) ESG WITH EXHIBITORS Minimized booth building material by mandating open booth structure. Exhibitors over 6 booths were required to open at least 1/3 of the long-side wall

Collected and recycled coffee grounds during the event in coordination with ‘Recycling Cooperative’, a social cooperative.

Coffee grounds are considered as an excellent biomass resource since they contain a large amount of organic nutrients.

FEATURE

4

Cafe Show ESG

2 ) ESG WITH CAFE SHOW PARTNERS Encouraged eco-friendly campaign by providing ‘Mohae’, paper wet wipes made of 100% bio-degradable natural pulp, to 70 exhibitors, 200 Enjoy Cafe partners 20 Seoul Coffee Spots (Supported by Cafe Show Seoul’s official eco-friendly sponsor, Moorim P&P)

3 ) ESG WITH VISITORS Encouraged visitors to bring reusable cups through online promotion prior to the event. Installed washing stations at multiple location in the exhibition halls for more people’s convenience (Supported by Dolphin)

52

53

FEATURE Cafe Show ESG

FEATURE Cafe Show ESG

4 ) ESG EXHIBITION OPERATION

4 ) ESG EXHIBITION OPERATION

4

Minimize printed material by operating mobile registration and digital contents

4

Produced signages with eco-friendly/recyclable materials

Promoted various ESG messages for exhibitors and visitors to join

54

55

Tips for eco-friendly daily life

Conference

Company Target Booth Planning/Preparation Period

The 12th World Coffee Leader Forum

- Create booth-related material online content and make it downloadable to the website (QR code) Global Coffee Knowledge Platform, World Coffee Leaders Forum is the world’s first global coffee conference to be officially supported by the International Coffee Organization (ICO). It has been selecting agenda to discuss for sustainable development of global coffee market since its first conference in 2012. By sharing insights of world’s best coffee experts, it has suggested new paradigms for the industry’s future.

- Recycling/Forest Certication (FSC, etc.) Using paper and vegetable ink, printing double-sided - Only essential quantities are made when making promotional materials/souvenirs, avoid plastic use, and utilize recycled/biodegradable materials - Use of local/organic/seasonal/fair trade food materials Booth Production Period - Modular design in booth construction, eco-friendly/recycling/organic materials, reuse and recycle after demolition

Title

The 12th World Coee Leaders Forum 2023

- Utilizing digital/electronic devices, reusable design, and recycled materials when making

Period

Nov. 8(Wed) ~ 11(Sat), 2023

Venue

Coex, Seoul, Korea & Online

An Event Period

Theme

Intersection of the Coffee Era: Where coffee meets city, technology and sustainability

- Energy high eciency lighting/electronic equipment utilization, reuse existing equipment, use

Organization

World Coffee Leaders Forum Organizing Committee

recyclable/biodegradable products

Official Supporters

signboards and banners

- Avoid disposable packaging/containers for food and beverage/seasoning and use multi-use

Scale

4,500 Participants from 75 Countries

- Use eco-friendly (electric vehicles, etc.) vehicles when renting vehicles and eco-friendly freight

Official Language

English, Korean (KOR & ENG simultaneous interpretation available)

carriers

Programs

Plenary Session Professional Session Origin Adventure Session SCA Education Program Champion Session Global Coee Youth Idea Contest

containers

(excellent logistics companies) when transporting cargo at the event of the event - Process food waste into compost if possible (ex. recycle used coee grounds) - Donate remaining food to non-prot organization such as Food bank

Online Channels

Visitor Target Vehicle Use eco-friendly vehicles such as public transportation and electric vehicles when moving to the venue, and move close distances on foot / Driving eco-friendly when using a vehicle Accommodation Choose eco-certied accommodation, use eco-friendly amenities, and actively participate in reuse activities such as bedding and towels

56

www.wclforum.org wclf.coffee wclf_coffeeforum worldcoffeeleadersforum

Program Schedule Time

11.8 Wed

11.9 Thu

9:00

F&B Buy as much as you can and wrap up the leftovers / Utilize multi-use containers to reduce waste / Actively use tumblers and eco-cleaning zones, and reduce the use of disposable containers

10:00

Energy Lower heating temperature in winter and wear multiple layers for the global environment

13:00

Waste Minimize waste discharge, such as tasting cups and plastic bags, and recycle and separate waste

15:00

Local Tourism To actively participate in revitalizing the local economy by visiting local restaurants/cafes in tourist attractions around the venue

17:00

11:00 12:00

11.11 Sat

Origin Adventure Session

Professional Session[A, B]

Registration 개회사 및 기조연설 Plenary SessionⅠ

Plenary Session Ⅲ Origin Professional Adventure Session[A, B] Session

14:00

16:00

11.10 Fri

Plenary Session Ⅱ

Professional Session[A, B]

Plenary Session Ⅳ

CSP-Green Professional Coee Session[A, B] Foundation

Global Coffee Youth Idea Contest

CSP-Green Coee Foundation Champion Session

18:00

57

Program and Speaker Time

Plenary Session

At WCLF plenary sessions, shared and discussed global coffee industry issue and future with renowned industry professionals

Topic

Celebrity Session 3 - Intersection of Coffee and City and Culture

What are the business items that are guaranteed to fail and succeed depending on the commercial district?

Period

Nov. 8(Wed) ~ 9(Thu) 10:00-18:00

Venue

Conference Room 401, Coex, Seoul & Online

Theme

Intersection of the Coffee Era: Where coffee meets city, technology and sustainability

Partner

Specialty Coffee Association(SCA)

Official Language

English, Korean (KOR & ENG simultaneous interpretation available)

Jeongsu Ryu CEO, Glow Seoul

Jiyoung Fiona Bae

The rise of Seoul as a cultural capital

Founder&CEO, Fionabae

Lunch

Crafting the Guest Experience: Blue Bottle Cafe Design in San Francisco and Beyond

Gregory R. Mottola Principal, Bohlin Cywinski Jackson

Session 4 - Intersection of Coee and Sustainability

Time

Topic

Celebrity

Opening Ceremony

Danny Shin, Chair of WCLF

[Keynote Speech] Value to Values: Determining the Worth of Specialty Coffee

Edward (Ted) Fischer

The Sustainability Crisis in the Coffee Industry: Climate Change

Dawoon Jeong

Towards a Digitalized Coffee Value Chain: Shaping a Sustainable Future for the Coffee Industry

Elisa Criscione

CEO, Pioneercoffee

Founder&CEO, Digital Coffee Future

[Panel Discussion] A city initiated by coffee, approaches for culture and sustainability

Professor, Vanderbilt University

Session 1 - Intersection of Coffee and Media

(CVA) Coffee Value Assessment : Interaction between Coffee and the World

Yannis Apostolopoulos

Leveling Up Coffee through Unique Gamied Experiences

Suneal Pabari

CEO, Specialty Coffee Asdsociation

Co-Founder, Leaderboard Coffee & The Roasters Pack

Lunch Session 2 - Spaces and Brands Created by Coffee

B u i l d i n g a Re s i l i e n t Co f fe e B u s i n e ss : W hy Leadership, Operations, and Innovation are your best line of defense against the unexpected

Laila Ghambari

Uncertainty creates opportunity: Innovative placemaking at the intersection of urbanism, new technology, and sustainability

Vaughn Tan

Developing a Personal (Coffee) Brand from Online to Offline

Nadia Park

Founder, By Laila Ghambari

Independent Consultant & Professor, Strategy and Entrepreneurship (UCL)

Coffee Creator & Barista, Nadia Coffee

[Panel Discussion] Interactions between coffee, media, space, and branding

58

59

During the Professional Session, professional technics and knowledge of world’s top coffee professionals were shared. Especially, it provided extended knowledge through a variety of performance and presentation.

Professional Session

Time

Origin Adventure Session

Premium quality specialty coffee cupping session was open for buyers, retailers and importers who seek opportunities to try coffee beans from different coffee producing companies

Period

Nov. 8(Wed) ~ 11(Sat)

Period

Nov. 9(Thu) ~ 10(Fri)

Venue

Conference Room 307AB, 307C, Coex, Seoul

Venue

Conference Room 308A, Coex, Seoul

Offcial Language

Korean

Official Language

English, Korean

Participating companies

DMCC, IWCA

Wed

Thu

Fri

Sat

Time

Thu

Fri

Leap of Asian Coee, Asian Cupping Seminar

The Importance of Sample Roasting and Understanding Your Roaster

Changes in Menu Trends and Creating Signature Drinks

Cupping session with UAE’s biggest trader, DMCC Cupping beans : Ethiopia, Burundi, Kenya, Rwanda, Uganda, Colombia

Black Road Coee CEO Lee Chi-hoon

Malic CEO Cheol Choi

Harucobeans CEO Jihye Ahn

UAE DMCC

Break Time Eective Approaches to Cupping as Told by the World Champion

Objectication of Coffee Sensory Analysis

Cafe Startup

2023 WCTC Champion Baek Young-il

Momos Coee Chu Kyeong-ha Barista

Connects Coffee CEO Lee Il-yong

Cupping session of coffee producing countries With IWCA, the biggest global coffee networking hub

IWCA Korea (International Woman Coffee Alliance) Break Time

60

Crafting Your Personal Brewing Recipe

Know-how for Sustained Cafe Operation (Small Roastery)

Brewing Sketch (Beginner Level)

Fave Coee Seungbaek Kim Barista

Koee Snier CEO Shin Eun-soo

Café Comma Jinjae Jeong Barista

Exploration of Espresso Sensory Standards through Understanding Extraction

Interior Representative Shares Know-how on Designing a Coffee Bar

Triangular Relationship of G.R.O (Green, Roasting, Coffee)

Bangitum Project Park Sang-hwa CEO

Coee Design CEO Ha Seong-jong

Kim Kiljin Coee Lab CEO Kiljin Kim

61

SCA CsusP Coffee Sustainability Program It is a program to understand and discover sustainability throughout coffee value chain for specialty coffee industry’s retention and development. During CsusP Beginner’s Course, sustainability issues that today’s coffee industry has faced were discussed.

SCA Education Program

Global Coffee Youth Idea Contest

CVA for Cupper Introduced new coffee value assessment that can be shifted to data and specified for cupper who evaluates coffee

Period

Nov. 9(Thu) ~ 10(Fri)

Venue

Conference Room 318, Coex, Seoul

Offcial Language Korean

Venue

Where imagination becomes reality! 2023 World Coffee Leaders Forum organized Global Coffee Youth Idea Contest to create new value beyond young and trendy coffee culture.

Period

Nov. 10(Fri)

Venue

317BC Conference Room 317BC, Coex, Seoul

Judges

Thu

Fri SCA CsusP

CVA for Cupper

Name

Affiliation

Position

Carrer

Seunghyun Cho

Uncanny

Head Roaster

Center Coffee&Biroso Coffee&Clarimento&UNCANNY Head Roaster, Korea Coffee Roasting Competition 11th place

Eunjoo Go

Korea Tourism Organization

Board Member

Hotel, F&B Ass. Professor at Gangdong Univ., Korea Tourism Research Group Board Member, Director of Korea Hotel, F&B Tourism Management Group, Judge of 2019 Cafe Show Seoul Competition and Coffee Barista Qualification

by Beverage Qualification Center / Korea Coffee Organization&UCEI / Korea Coffee&Wine Culture Research Center

Park Sol Tamina

Coffee Tamina Lab / Kyungin Women’s Univ. – Food Science

CEO / Preofessor

Inseason Company R&D Manager WCCK – KCTC Operation Member, Holly’s Coffee Coffee Center Education Team, Judge of Barista II Qualification

Schedule Time

Program Opening Remarks and Introduction Main Stage 3 Teams Presentation (Gwonganghaseyo / Everycoffee / Bean Universe)

Champion Session

62

Champion Session where you could meet World’s Best Barista!

It was an experience-based session specially organized by World Coffee Leaders Forum and the winner of WBC (World Barista Championship). It provided vivid experiences from signature drink that led him to the world champion, to the cupping session with beans selected for the competition.

Period

Nov.11(Sat), 13:00 - 16:00

Venue

Conference Room 307AB, Coex, Seoul

Official Language

English

Speaker

Boram Um Barista

Break Time Main Stage 3 Teams Presentation (Hannam Univ. Trading / Team Ready Very / Jeju Tourism College G.G ) Final Evaluation & Break Time Award Ceremony and Closing

Result Team

Idea

Final Score

Award

Team Ready Very

Ready & Cery Comfortable : School Coffee Smart Order Service, Ready Very

84

Gold

Bean Universe

Disposable Cup Made of Coffee Grounds

78.67

Silver

Hannam Univ

Coffee’s Continuous Development

73.67

Bronze

Every Coffee

Every Cafe

68.33

Jeju Tourism College

ADRESS : Posture for a Perfect Shot

65.67

Gwonganghaseyo

Personalized Coffee Grinder : MZ Generation’s MEconomy

62.66

63

We organized an experience program with fresh coffee from various

World coffee K-Dessert Pairing

region and K-desserts including Gaesung Juak and Yakgua.

K-Cafe Culture Tour

This session provided a networking platform for the speakers and

We organized a coffee tour for global guest speakers, VIP and industry professionals to experience Seoul’s unique coffee culture and trend

audience, while contributing to promote Korean traditions as well as coffee culture to global audience.

Date

Nov. 8 Wed ~ 9 Thu

Location

Conference Room 401 Lobby, COEX Seoul

Sponsor

GamGwaDang, Black Road Coffee, FETCO, OHJIN Corporation

Desserts

Gaeseong Juak / Gotgam Danji / Hodu Jeonggwa

Coffee

Doraji Jeonggwa / Flower-shaped Yakgwa

Period

Nov. 9(Thu), 18:00 ~ 21:00

Venue

Namsan Seoultower, Saladaeng Temple, Rainreport Croissant

Sponsor

Glowseoul

Tour Program

China Yunnan Geisha Washed / Natural Time

Program Visit Saladaeng Temple and Dinner Visit Rainreport Croissant K-Cafe Culture Tour Visit Namsan Seoultower and Night City Tour

64

65

SEOUL COFFEE FESTIVAL

FESTIVAL

Blend insight

Coffee Library

Blend New Brand New Coffee cannot stand alone as well as Seoul Cafe Show.

Its value can be greater and sustainable through coexistence.

The theme of this year’s Seoul Coee Festival is Blend New Brand Newbased on the key word, Coexistence.In the posters, many elements rotate around the coffee cup, constantly expanding into dierent shapes. Perhaps it is the way we could move forward : to meet dierent ideas and make a new world through coee.

This Coee Festival shares each other’s idea based on coee and picture a new world.

Blend experience

Seoul Coffee Spot What will the cafe look like in the future? How are cafes preparing for the future?

From vegan cafes to pet-friendly cafes, we’re either respecting diversity, protecting the environment, or preparing for the future in our own way. This time, Seoul Coee Spot selected 20 cafes that concern about the future and coexistence. Go to Seoul Coffee Spot where you can have a deeper coee experience through a unique experience at the Seoul Coee Spot!

Nov. 8(Wed) ~ 11(Sat), 2023

Place

Seoul Coffee Spot Cafes

Can you imagine a book that resembles coee? This year’s “Coffee Library” introduces books that can be the beginning of change, comparing the process of making coffee to books and life. Check out coffee-like books at Stareld Stareld Library. Pleasant changes pile up one by one.

Time

Nov.1(Wed) ~ 11(Sat), 2023

Place

Stareld Library in Stareld Coex mall B1 floor

Subject

“Meet books and life in the process of green beans becoming coffee”

Roast

Grind

Extract

Blend

밝은책방 Bright Books

Chaegbang 책방연희 Yeonghui

하우스북스 HOWS Books

Digital Book SAM 교보문고 구독서비스 Service, SAM

Grinding step to extract flavor from coee beans

Steps to extract high concentrated espresso

The first step in determining the unique taste and aroma of coffee, the essence of coffee taste and aroma, roasting

Experience built with diverse coffee cultures

Time

Various coffee brands, insights from stories

Blending, mixing dierent kinds of beans to make a new avor of coffee

Starfield Library in Starfield Coex mall B1 floor This year’s Seoul Coee Festival’s coffee library, Coffee Talk, moves the stage to the Stareld COEX Mall Byeolmadang Library, especially away from the exhibition hall to breathe closer with the public interested in coffee culture.

참여 서울 커피 스팟

1

8 A to B

14 2

9 OVRNGHT Coffee Roasters

07 06

15

16 17

05

18 19

12

20

3

02 04 03

13

09

10

4

sikmul

17 Jisok

11 Vinyl seongsu

5

COFFEE HANYAKBANG

18 Coffeebeansbookstore

12

19

Cafe Gongmyung

14 Bottle Lounge

EARTH DOME

20

13 GONGSANGONDO

7

Horangiicoffee

Oee

A Piece Of

6

66

16

10

08

11

Hygge Life

seoul coffee sanghoe

Hygge Life

Oudo

01

15 Boundlessbound(BLB)

One-Third

SPACE HELLENA Space Hellena

체험 프로그램 운영

67

Coffee Talk Stories of people who oer a new experience through coee.

Coffee experts tell the vivid stories of coee experienced around the world.

Time

Nov. 8(Wed) ~ 9(Thu), 2023

Place

Coffee Talk Stage in Stareld Library

Subject

“Speak through Coee. Our inspiration is rounded up.”

Nov. 8(Wed)

15:00 ~ 15:30

15:30 ~ 16:00

[Blend]

An imaginative future coee story drawn with articial intelligence

Speaker

AI Art director Heather Lim

[Roast]

About the Yemeni Specialty Coffee

Speaker

Yehan Kim CEO (DIE SYNTHESE) Ala Almuraish CEO (DIE SYNTHESE)

16:00 ~ 16:30

[Roast]

Who is April?

Speaker

Patrik Rolf CEO (April Coee)

[Blend]

·Lands to shops · Coffee of the day & Grand Crus - an everyday look at what makes Specialty Coffee

Coffee Talk

Nov. 9(Thu)

15:00 ~ 16:00

Speaker

Christophe Servell Founder & President (Terres de Cafe) Pierre de Chanterac (Head of Coee & 2023 Ibrik World Champion)

16:00 ~ 16:30

[Roast]

New Old, Preparation for the next 10 years by a 10-year-old coee brand

Speaker

Jaewoong Shin CEO (Coee Montage)

What will the cafe look like in 3023, 1,000 years from now? Humans and AI painted the future coffee industry together. Furthermore, you can appreciate three-dimensional sculptures and examine future coffee bean types that t our propensity to consume coffee. Check out the exhibition “3023 Space Roastery”

by AI articial intelligence artist Heather Lim at the Coee Art Gallery!

Time

Nov. 8(Wed) ~ 11(Sat), 4days

Place

Coffee Art Gallery Area, Hall B on the 1st floor

Artists

Heather Lim AI Art director

16:30 ~ 17:00

[Blend]

New Discovery of Cafe

Speaker

Jeyoung Park CEO (Manwol)

Artist Kim Soon-mi's works are hidden throughout the Cafe Show Seoul venues, which capture the curiosity about various people in faces without eyes, nose, and mouth. Find her work at each corner!

Soonmi Kim Artist

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EVENT

World Latte Art Battle (WLAB)

EVENT

The World Latte Art Battle, which is held as a global online and offline survival, is a more interesting program because you can feel the passion of baristas at home and abroad as well as colorful latte art. A total of 32 baristas from online preliminaries will play a tournament-style contest and select the last surviving champion. In particular, this year, the Seoul Café Show finals, which started from the round of 16, will start from the round of 32. Please look forward to the feast of latte art where global baristas and domestic baristas compete fiercely.

Time

Nov. 8(Wed) ~ 11(Sat)

Venue

Stage in Hall D on the 3rd floor & COFFEE TV Youtube Channel

Host

COFFEE TV

Organizer

World Coee Battle Organizing Committee

2023 Korea Coffee League

LATTE ART

The Korea Coee League(KCL) is a representative coee competition in Korea aimed at qualitative development of the Korean coee industry and nding and fostering technical talents.

Time

Nov. 8(Wed) ~ 11(Sat)

Venue

Stage in Hall D on the 3rd floor & COFFEE TV Youtube Channel

Host

MONTHLY COFFEE

Organizer

Korea Coee League Organizing Committee

Schedule and Winners Group draw

Nov. 7(Tue)

Round of 32

Nov. 8(Wed) ~ 9(Thu)

Round of 16

Nov. 10(Fri)

Quarteranls - Final

Nov. 11(Sat)

1st

3rd

2rd

4th

Great Sponsorship of 2023 WLAB

Official Espresso Machine & Grinder

Official Coffee

[Rancilio]

Mintlabel Your Coffee Label Is Claasic Label

[Hoshizaki]

Official Beverage

Official Apron

[Sweet Page]

[A Mont]

Official Water System

Sweetpage 100% fruit juice

Oxford Color Lego Strap Change Apron

Rancilio Specialaty Invicta / Rancilio Kryo Evo OD

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[Mintlabel]

Official Cold System Hoshizaki

[Brita] Brita Purity Finest C150

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Advertisement/Promotion Media Engagement

Advertisement/Promotion

• Korean Newsletter

• TV x 4 / Paper 52 / Online 616 / Global Media 39 / Youtube 144 = 855 exposure <연합뉴스TV>

<중앙일보>

<동아일보>

• English Newsletter

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Advertisement/Promotion

Advertisement/Promotion

Partnership / Media Advertisement

Partnership / Media Advertisement

Promotion Partnership and contents collaboration with major media

Promotion Partnership and contents collaboration with major media

• Official Media Partner Domestic

Coffee TV Media Management

Monthly Coffee

• Visit Major Global Exhibitions Specialty Coffee Expo 2023 (Portland, USA)

World of Coffee 2023 (Athens,Greece)

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Roast Magazine

Advertisement/Promotion

Advertisement/Promotion

Partnership / Media Advertisement

Partnership / Media Advertisement

Promotion Partnership and contents collaboration with major media

Promotion Partnership and contents collaboration with major media

• Global Media

• Global Media

Fresh Cup

Sprudge

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Advertisement/Promotion Partnership / Media Advertisement • Outdoor Advertising

Advertisement/Promotion Street Banner Bridge Signboard (North Banpo, Seongsu Cafe Street, COEX area, Hongdai Area) (Seongnam underpass, Cheolsan Bridge, Bupyeong IC, Yongin Suji Cathedral, Anyang Cheonggye, Seonam, Nonhyun, Namsan Highway, Namsan Tunnel No.3, Wonhyo Bridge)

COEX Media Advertising (Parnas Media Tower, Samseong Station Superior Tower, Amazing Parnas, COEX Media Tower, COEX XPACE, Parking Area Display)

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Advertisement/Promotion

Advertisement/Promotion

Official Homepage

Official SNS Channel Facebook landing 1,200% Visit 689.4% / Instagram landing 206.6% Visit 4.9% (Compared to the same period of 2022)

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Advertisement/Promotion

Advertisement/Promotion

Official SNS Channel

Official SNS Channel

• 31K Instagram Followers / landing 206%▲ compared to 2022

• 73K Facebook Followers / landing 1,200%▲ compared to 2022

Cafe Show News

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Exhibitors Introduction

Cherry’s Choice

Coffee Alley Exhibitors

Concurrent Events (WCLF)

Concurrent Events (Seoul Coffee Festival)

Seoul Coffee Spot

Eco-Friendly Campaign

Event Programs

Enjoy Cafe Curation

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Advertisement/Promotion

Advertisement/Promotion

Official SNS Channel

Official SNS Channel

• Youtube Channel View 262%▲ Time 55%▲ compared to 2022

• Naver Blog annual visitors 31,253

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Advertisement/Promotion

Cafe Show Seoul Official Partner

“Enjoy Cafe”

Official SNS Channel • KakaoTalk Channel friends 19K

‘Enjoy Cafe’ is an official partner shop for Cafe Show Seoul to be held with cafes in Korea that make everyday life enjoyable with coffee. Cafe Show Seoul is providing various benefits to coexist with all cafes around the country. Scan the QR code to check out Enjoy Cafe!

Enjoy Cafe List

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<2024 Application> Who

Every cafe in Korea

How

Online application at www.cafeshow.com

When

Will be announced in May 2024 via official website

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Cafe Show Seoul Selection,

2024 Coffee Industry Keyword ‘TOGETHER’ In 2024, the cafe industry stands at the threshold of a new era. Our industry has always been at the center of change and innovation, constantly evolving to meet consumers’ needs and expectations. And now, we would like to introduce the trend keyword “TOGETHER”, which announces the beginning of the trend in 2024. TOGETHER is a symbol of cooperation and solidarity for a better future. Shall we start a new journey full of passion and hope “TOGETHER”?

Tailored Experiences There are a growing number of cafes and brands that provide personalized experiences tailored to customers’ diverse tastes and needs, such as menu recommendations based on individual customer preferences and customized services for meal requirements.

Open-minded Diversity The value of diversity and inclusion is maximized. It appears that an open mind that enjoys and embraces diverse cultures will become increasingly important. In the cafe industry, the development of multinational menus and the hosting of cultural events will become more active. We will hire employees with diverse backgrounds and strengthen education on open diversity.

Global Taste Exploration It is expected that there will be more cafes featuring international recipes and spices, exploring various tastes and avors from around the world. Consumers will also increasingly enjoy drinking coffee from various producing regions.

Ethical Ingredient Sourcing Purchasing ethical raw material and environmental responsibility are emphasized, as well as fair trade and using local ingredients. For example, there will be an increase in the use of fair trade coee and tea, and local ingredients through partnerships with local farmers.

Tech Integration By integrating digital technologies into the customer experience, we provide revolutionary experiences, such as digital menu with tablet PC, AI response systems, and order & payment apps.

2024년 5월, 전 세계 커피인이 글로벌 커피 도시 부산에 모입니다. 월드오브커피 & 월드바리스타챔피언십 부산 2024

Healthy Choices Consumers are expected to increasingly prefer fresh and healthy ingredients. As a result, the brand will offer a wider range of health-conscious menu options.

Eco-friendly Initiatives This is a trend that emphasizes eco-friendly efforts between consumers and suppliers in the cafe industry and moves forward for sustainable Earth.

Examples include promoting the use of eco-friendly packaging materials and tableware, and introducing eco-friendly energy sources.

Relaxation Rituals It is expected that more and more people will enjoy the process of drinking coffee and beverages as a conscious relaxation. Accordingly, the cafe introduces the special ritual of drinking coffee or tea and creates a quiet and stable environment for relaxation.

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월드오브커피 아시아 사무국 T 02-6000-6728

E info@worldofcoffee.asia

H www.asia.worldofcoffee.org 89

2024. 11. 6 Wed - 9 Sat Coex, Seoul

www.cafeshow.com 90