[cafe show vietnam 2018] brochure

Vietnam Int’l Cafe Show 2018 3rd(Thu) – 5th(Sat) May, 2018 SECC, Ho Chi Minh City, Vietnam

Vietnam as a Prominent Coffee Producer

Growing Popularity of Vietnamese Coffee in the World

Annual Coffee Export Value of Vietnam

During 1991-1995, the annual coffee export volume of Vietnamese coffee beans was only 142,000 tons, with export value of only USD 210 million. From 2006, the annual export volume exceeded 1 million tons with the highest yearly export value above USD 3 billion.

(in USD 1 billion)

Quality Improvement of Green Beans by ‘Rejuvenation’ As coffee trees in Vietnam is ageing, Ministry of Agriculture and Rural Development(MARD) of Vietnam implemented ‘rejuvenation project’ and projected to replant 120,000 hectares of coffee farms until 2020. The project is prospected to succeed as replantation has already been complete on 80,000ha since 2014.

Coffee Rejuvenation Project in Vietnam 2500

Processed Coffee to Meet the International Quality Criteria Vietnam is also aiming to raise the value of processed coffee by regulating all coffee processing facilities to comply with national and international criteria on hygiene and food safety by 2020. Through this, the output of Vietnam’s processed coffee can expectedly reach 25%, which currently accounts only for 7-8%.

2250 2000 1750 1500 0

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Vietnam Int’l Cafe Show

Vietnam as a Rising Coffee Consumer

Coffee Consumption in Vietnam (2012/13-2015/16 Crop Year, in thousand 60kg bags)

2500 2250 2000 1750

One of the World’s Fastest Growing Coffee Consumers From 2012/13 to 2015/16 crop year, the compound average growth rate(CAGR) of Vietnam's coffee consumption was estimated at 8 percent, which was the third highest rate among coffee exporting/importing countries following Turkey(10.4%) and Philippines(8.9%)

1500 0

2500 2250 2000 1750 1500 0

Vietnam: Which of the following beverages do you regularly consume?

Coffee Retail Market is Also Booming Affected by the consumers’ increasing demand on coffee, Vietnam marked 14.9% in the growth rate of coffee retail value during 2012-2016 and was ranked at 4th place in the world, trailing only behind Indonesia(19.6%), Turkey(17.5%) and India(15.1%).

Coffee, the Most Beloved Beverage in Vietnam Over 50% of Vietnamese people consume said they coffee regularly, which was higher than the figure of any other beverages. As now coffee drinking is rather a habit to Vietnamese people, it is expected that Vietnam’s coffee consumption will be growing constantly and establish a firm foothold to maintain the scale of market

Vietnam Int’l Cafe Show

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Why Cafe Show Vietnam?

Vietnam’s One & Only Professional Coffee Event

Constant Effort to Prosper Together with Local Businesses

- The First trade fair focusing on coffee, beverage & dessert ever held in Vietnam

- Contribution to fostering local baristas and promoting public interest by hosting various coffee competition

- 72% of exhibitors who responded they ‘satisfied’ or above with the show participation

- Expands the base of cafe industry by spreading the new coffee/dessert culture in Vietnam

Close Cooperation with the Industry - Huge contribution from the local & international coffee experts for Vietnam National Barista Championship, the only barista competition in Vietnam sanctioned by World Coffee Events

Exclusive Business Network of Cafe Show Brand

- Various on/offline promotion programs for exhibitors to get closer to not only local but also international consumers

- Extensive database on relevant industries accumulated from the long history of event & brand expansion

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Vietnam Int’l Cafe Show

- Easier approach to Asia's major coffee markets through Cafe Show brand network (Seoul, Beijing, Shanghai, Ho Chi Minh)

Survey & Statistic Exhibitor Survey Which of your above objectives have been met?

How many visitors did you have at your stand?

Secure atshow orders

None Gather market information

Recruit agents/ distributors

8% 11%

Promote corporate image and awareness Meet existing clients

12%

4%

Generate new business contacts and sales leads

Not likely

Overwhelming

3%4%

Very likely

4% 23%

19%

21%

12% 14%

Some

Will you be taking part in the same exhibition in 2018 again?

Average Good Crowd

22%

70%

Launch new products

73%

Likely

Visitor Statistics Which continent are you from?

Which business are you currently working for?

Others America Europe Oceania

Public Institution/ Government

13.7% 3.9%

Advertisement/ Media/Publishing Asia

7.1%

Franchise Shop Coffee Bean Producing

3.6% 71.6%

Service

General visiting

Franchising

Others

13% 2% 3% 4% 5%

Trade

Other

21% To find new supplier/ new partner

14%

6%

Manufacturing

10% Wholesale/Retail/ Distrbution

What is your purpose of visit?

10%

13%

Restaurant/Cafe Research/Education

18%

2% 8% 4% 6% 6% 8% 14%

17% To establish new partnerships/ joint-business

Concurrent event To meet existing customer/supplier Research on next exhibition Market/ new product research

17% Purchasing

Vietnam Int’l Cafe Show

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SHOW OVERVIEW Title

Vietnam Int’l Cafe Show 2018 (Cafe Show Vietnam 2018) rd

th

Scale (Expected)

6,000 sqm

Period

3 (Thu) – 5 (Sat), May, 2018 / 3 days

Record (Expected) 120 exhibitors / 25,000 visitors

Venue

Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam

Exhibit Items

Organizer

EXPORUM

Supporting Organizations

Ministry of Industry & Trade of Vietnam Ministry of Agriculture and Rural Development of Vietnam Vietnam Chamber of Commerce and Industry(VCCI) Investment and Trade Center of HCMC(ITPC) Buon Ma Thuot Coffee Association Embassy of the Republic of Colombia in Vietnam Embassy of Peru in Vietnam The Consulate General of Italy in HCMC Department for International Trade | British Consulate General

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Vietnam Int’l Cafe Show

Co-located Events

Coffee, Tea, Beverage, Bakery, Whole & Roasted Bean, Dessert, Chocolate, Ice-cream, Gelato, Machine & Equipment, Raw Material, Franchise & Start-up, Barista Education & Training

Concurrent Events

Cherry’s Choice Cherry's Choice is a special exhibition area for each year's Newest & Hottest items. Exhibitors can have additional display area for another promotion opportunity outside their booths.

A Cup of the World Cafe Show Vietnam cooperates with the embassies in Vietnam to deliver a key message of Cafe Show brand, ‘A Cup of the World’. This is a place for Cafe Show participants to find out the difference of other countries' coffee from Vietnamese one and to experience its excellence.

Coffee Training Station Coffee Training Station is a 3-day lecture program where both common and creative coffee recipes are presented for audience.

If you bring coffee as your exhibit to Cafe Show, host a session at Coffee Training Station and have visitors experience your item.

Vietnam Int’l Cafe Show

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Vietnam National Barista Championship 2018 Vietnam National Latte Art Championship 2018 Who is the BEST Barista in Vietnam?

Vietnam National Barista Championship(VNBC) & Vietnam National Latte Art Championship(VNLC) are the first coffee competition in Vietnam sanctioned by World Coffee Events. VNBC & VNLC welcomes baristas with open arms, who dream about performing at the world stage. It is assured that VNBC & VNLC not only provide an arena where baristas’ passion shines the most but establish a stepping stone with which Vietnam specialty coffee industry can mature. The crowned champions of VNBC & VNLC 2018 will compete at World Barista Championship or World Latte Art Championship 2018, where they will represent Vietnam among the world’s excellent baristas from dozens of countries.

Shine a Light on Your Brand!

SPONSORSHIP Opportunities are available!

What else is better place then VNBC & VNLC to show off your brand? This world-class competition is the most entertaining and must-see event among specialty coffee communities.

Maximize promotional effect for your brand with our sponsorship opportunities.

Sponsorship Opportunities

Naming Sponsor

Espresso Machine

Grinder

Equipment

Event

VNBC/VNLC 2018 Schedule

Sponsorship Choice ~ Dec. 2017

Competitor Registration ~ Dec. 2017

VNBC Webpage 8

Vietnam Int’l Cafe Show

www.vnbc.org.vn

First Round Mar. 2018

Semifinal & Final 3-5 May 2018

WBC 2017 WLAC 2017 Amsterdam, Belo Horizonte, The Netherlands Brazil

Vietnam Signature Battle 2018 Challenge to be the Best Beverage Maker in Vietnam!

Vietnam Signature Battle(VSB) is a competition to promote innovative beverage and spirit recipes.

Vietnam Signature Battle is cooperating with RICH Products Vietnam, a leading corporation in manufacturing food & beverage ingredients. With their various & creative products, they are making outstanding changes in the industry. This competition highlights the barista & bartender's mixology which makes use of RICH’s products.

Vietnam Signature Battle welcomes all baristas & bartenders who have passions and good spirits for challenging the innovation. Not only does it provide a practicing environment, Vietnam Signature Battle also gives great opportunities for participants who want to challenge themselves.

Prize

Signature

A Year of RICH’s Ambassador

5,000 $ *

A Ticket to World Signature Battle

250 $ 2nd Place

Champion * All activity costs during 1 year of RICH’s ambassador is included in the prize money.

VSB 2018 Procedure

Application & Video

Online Video Preliminary

First Round Qualifiers Announcement

First Round & Finals

* Detailed schedule to be announced later.

VSB Facebook Page

www.facebook.com/VietnamSignatureBattle

VNBC/VNLC & VSB Participation Inquiries T. +84-28-3823-6050

F. +84-28-3823-6065

E. info@cafeshow.com.vn

Vietnam Int’l Cafe Show

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Participation Guide Registration Procedure

Registration Deadline Early Bird Registration (10% off discount) : 29th Dec., 2017 (Fri) Regular Registration : 30th Mar., 2018 (Fri)

Booth Types & Detail Classification

Unit Price

Raw Space

USD 2,600 / booth

USD 3,000 / booth

Shell Scheme Booth

1 booth = 3m x 3m = 9sqm

Detail

Image

•Space only (Management fee and electricity fee excluded)

Fascia board, Information Counter(1ea), Folding Chair(2ea), 100W Spotlight(2ea), 5amp Power Socket(1ea), Paper Basket(1ea), Carpet

Discount Policy Classification

Brand Show Participation

Discount Rate 10%

Seoul 2017

5%

Beijing 2017

5%

Shanghai 2017

5%

Continuous Participation

Price/booth

Note

USD 260

-29th Dec., 2017

•applied to Raw Space price

USD 130

•allowed up to 20%

USD 130

5%

USD 130

STEP 3

Participation Inquiry – Cafe Show Vietnam 2018 Secretariat

10 Vietnam Int’l Cafe Show

The Secretariat will check your application and send an invoice with the bank account information. Transfer 50% of participation fee within a week from the invoice issuance.

Cafe Show Vietnam 2016 or 2017 exhibitors

Visit Download Center on Cafe Show Vietnam website (www.cafeshow.com.vn) or contact the Secretariat.

T. +82-2-6000-6676 T. +84-28-3823-6050

E. info@cafeshow.com.vn

STEP 2

USD 130

Application Form Download

EXPORUM KOREA EXPORUM VIETNAM

Fill out the application form and send it to the Secretariat by e-mail.

•Minimum size : 18sqm

* On a reciprocity basis, zero rate VAT shall be applicable only to the foreign exhibitors who reside in the countries that equally exempt VAT to Korean companies.

Early Bird Registration

STEP 1

F. +82-2-2051-3326 F. +84-28-3823-6065 W. www.cafeshow.com.vn

Complete the payment for remaining 50% of participation fee within 1 month from the invoice issuance.

2017 Show Review Title

Vietnam Int’l Cafe Show 2017 (Cafe Show Vietnam 2017)

Period 2nd(Thu) – 4th(Sat) March, 2017 / 3 days Venue

Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam

Organizer EXPORUM Sponsoring Organization

Ministry of Industry & Trade of Vietnam Ministry of Agriculture and Rural Development of Vietnam Vietnam Chamber of Commerce and Industry(VCCI) Investment and Trade Center of HCMC(ITPC) Buon Ma Thuot Coffee Association Embassy of the Republic of Colombia in Vietnam Embassy of Peru in Vietnam The Consulate General of Italy in HCMC Department for International Trade | British Consulate General

Scale

6,000 sqm

Record

98 exhibitors from 10 countries (Vietnam, Korea, China, Peru, Colombia, England, Thailand, Japan, Italy, Brazil) 22,412 visitors from 14 countries

Concurrent Event

Vietnam Nat’l Barista Championship 2017 Vietnam Beverage Battle 2017 Cherry’s Choice Coffee Training Station Sweet Class New Year’s Crop Celebration A Cup of the World

Major Exhibitors

Vietnam Int’l Cafe Show

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Follow us to Explore Potential Asian Market!

Proudly Introduce

Cafe Show Brand Exhibitions

Cafe Show Vietnam Secretariat Exporum Korea T. +82-2-6000-6676 F. +82-2-2051-3326 Exporum Vietnam T. +84-28-3823-6050 F. +84-28-3823-6065

E. info@cafeshow.com.vn H. www.cafeshow.com.vn facebook.com/cafeshow.vn

Instagram.com/cafeshow_vn