TOURISM IN FIGURES 2018
Copyright © 2019, ΙΝSΕΤΕ Intelligence, All rights reserved.
A GREEK TOURISM CONFEDERATION PUBLICATION FOR 2018
TOURISM IN FIGURES
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00. INTRO
The benefits of tourism have an important impact throughout the economy. Moreover, the sector significantly contributes to GDP, employment and towards covering the trade deficit. These aspects are stressed whenever the opportunity arises.
According to a recent World Travel & Tourism Council report, the Greek tourism sector:
3,5x is growing 3.5 times faster than the Greek economy
20,6% accounts for 20.6% of Greece’s GDP, compared to the global figure of 10.4%
27,9% was enhanced with 18.5 billion euros from international visitor spending, an amount which corresponds to 27.9% of total exports.
Taking into consideration the arrivals and income data for 2018 (almost 33 million arrivals and over 16.5 billion euros of direct travel revenue), the contribution to GDP is equally important for the economy. The outward orientation pursued by the sector during the crisis was one of the key parameters that allowed tourism to maintain its momentum throughout the difficult years and to continue doing so in 2018.
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>90% of revenues generated by tourism derives from inbound tourism.
Source: INSETE Intelligence
TOURISM IN FIGURES
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01. Key Performance Indicators
2017
INCOME (bil. €)
2018
Change
AVERAGE LENGTH OF STAY (days)
14,2
7,7
15,7
7,5
+10,2%
-2,3%
OVERNIGHT STAYS (mil.)
AVERAGE SPEND (€)
209,9
522,0
227,0
519,6
+8,2%
-0,5%
ARRIVALS (mil.)
OVERNIGHT SPEND (€)
27,2
67,7
30,1
69,0
+10,8%
+1,9%
Source: Bank of Greece Processing: INSETE Intelligence
02. Greece & Competitors World Ranking Position, 2017-2018 1 SPAIN
24
32
GREECE CROATIA
44
52
TURKEY CYPRUS
74 EGYPT
Source: UNWTO, WEF Processing: INSETE Intelligence
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Tourism Direct Contribution to GDP (bil. €)
Contribution to Employment
30,9% of GDP 36,7%-44,2%
TOTAL (bil. €) 57,1 DIRECT
INDIRECT
21,6%
35,6%
INDIRECT
INBOUND TOURISM 15,7 TRANSPORT & CRUISE
16,7%
2,3 DOMESTIC SPENDING 3,4
DIRECT
Source: Bank of Greece Processing: INSETE Intelligence
Source: INSETE Intelligence
03. International Tourist Arrivals in Greece and Competitors, 2018 COUNTRY
ARRIVALS (mil.)
CHANGE 17-18
SPAIN
84,5
3,4 %
ITALY
59,6
3,8 %
TURKEY
35,4
10,5 %
GREECE
30
10,3 %
PORTUGAL
23,2
4,4 %
CROATIA
16,4
5,3 %
Source: Euromonitor from trade sources/national statistics Processing: INSETE Intelligence
TOURISM IN FIGURES
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04. International Tourist Arrivals by Country of Origin, 2018 COUNTRY
2018
2017
CHANGE
GERMANY
4.381
3.706
BULGARIA
3.135
2.546
UK
2.943
3.002
ITALY
1.667
1.441
FRANCE
1.524
1.420
ROMANIA
1.389
1.149
NORTH MACEDONIA
1.187
1.571
USA
1.097
865
POLAND
1.050
747
NEDERLANDS
1.015
947
ALBANIA
987
829
TURKEY
930
972
SERBIA
922
1.080
CYPRUS
698
632
BELGIUM
587
527
18,2 % 23,1 % -2,0 % 15,7 % 7,3 % 20,9 % -24,5 % 26,9 % 40,5 % 7,2 % 19,0 % -4,3 % -14,6 % 10,5 % 11,4 %
Source: Bank of Greece Processing: INSETE Intelligence
05. Seasonality of International Tourist Arrivals, 2018 MONTH
ARRIVALS
REVENUE
JANUARY
2,0 %
1,1 %
FEBRUARY
1,6 %
1,1 %
MARCH
2,4 %
1,7 %
APRIL
3,7 %
3,3 %
MAY
8,1 %
10,1 %
JUNE
13,6 %
16,0 %
JULY
18,4 %
23,3 %
AUGUST
20,2 %
24,9 %
SEPTEMBER
16,2 %
16,7 %
OCTOBER
9,0 %
9,5 %
NOVEMBER
2,6 %
2,2 %
DECEMBER
2,2 %
1,9 %
Source: Bank of Greece Processing: INSETE Intelligence
16,5
54,8%
mil.
Arrivals
9, 2 bil.
58,2%
Revenue
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06. Top 10 Greek Airports in International Tourist Arrivals, 2018 CITY
ARRIVALS
1.
ATHENS
8.121.761
2.
HERAKLION
3.319.392
3.
RHODES
2.362.308
4.
THESSALONIKI
2.162.117
5.
CORFU
1.509.219
6.
KOS
1.195.808
7.
CHANIA
1.181.319
8.
ZAKYNTHOS
853.704
9.
SANTORINI
524.494
10. MYKONOS
442.704
Source: Hellenic Civil Aviation Authority (HCAA), Athens International Airport (AIA), Fraport Greece Processing: INSETE Intelligence. Data are subject to changes
07. Breakdown of International Tourism Receipts by Country of Origin, 2018* Income in mil. €
GERMANY
USA
UK
Source: Bank of Greece Processing: INSETE Intelligence *Cruise Arrivals and receipts are not included
ITALY
FRANCE
POLAND
NEDERLANDS
SWITZERLAND
ROMANIA
BELGIUM
TOURISM IN FIGURES
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08. Non-Residents΄ Overnight Stays in Greece, 2008-2018* YEAR
TOTAL
2008
152.596.091
2009
141.443.690
2010
140.175.727
2011
150.978.226
2012
140.919.380
2013
160.250.697
2014
184.788.592
2015
185.027.145
2016
190.401.819
2017
209.855.157
2018
227.011.972
8,2% Increase
Source: Bank of Greece Processing: INSETE Intelligence *Cruise Arrivals and receipts are not included
09. Top 10 Countries of Origin in Non-Residents΄ Average Duration of Stay in Greece, 2018 CANADA
AVERAGE DURATION OF STAY
14,0
AUSTRALIA
13,3
RUSSIA
7,5
USA
10,6
days
9,9
GERMANY
9,7
BELGIUM
FRANCE
SWITZERLAND
NEDERLANDS
9,0
Source: Bank of Greece Processing: INSETE Intelligence
9,0
9,1
9,0
UK
8,7
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10. Contribution to Regional Development Revenue Distribution 2018 PERCENTAGE
REGION
28% 20% 15% 15% 11% 3% 2% 2% 1% 1% 1% 1% 0,4%
SOUTH AEGEAN CRETE ATTICA CENTRAL MACEDONIA IONIAN ISLANDS PELOPONNESE EASTERN MACEDONIA & THRACE THESSALY NORTH AEGEAN WESTERN GREECE CENTRAL GREECE EPIRUS WESTERN MACEDONIA
Source: Bank of Greece Processing: INSETE Intelligence
11. Distribution of Hotel Beds per Category, 2018 REGIONAL UNIT
5*
4*
3*
2*
1*
EASTERN MACEDONIA & THRACE
1,4 %
1,7 %
3,3 %
3,5 %
4,0 %
ATTICA
8,2 %
7,8 %
6,4 %
6,9 %
7,5 %
NORTH AEGEAN
1,1 %
1,4 %
4,1 %
3,8 %
2,5 %
WESTERN GREECE
2,1 %
2,1 %
2,9 %
2,4 %
1,1 %
WESTERN MACEDONIA
0,1 %
0,4 %
1,6 %
0,6 %
0,9 %
EPIRUS
1,5 %
1,8 %
3,1 %
2,3 %
1,5 %
THESSALY
1,7 %
3,1 %
3,8 %
4,7 %
5,5 %
IONIAN ISLANDS
6,4 %
12,4 %
14,9 %
15,1 %
6,0 %
CENTRAL MACEDONIA
12,1 %
7,8 %
11,2 %
8,9 %
30,7 %
CRETE
26,4 %
24,7 %
17,4 %
19,1 %
17,4 %
SOUTH AEGEAN
33,9 %
30,7 %
21,5 %
22,0 %
14,3 %
PELOPONNESE
4,1 %
3,7 %
6,2 %
5,1 %
3,5 %
CENTRAL GREECE
1,0 %
2,5 %
3,4 %
5,6 %
5,3 %
Source: Hellenic Chamber of Hotels (HCH) Processing: INSETE Intelligence
TOURISM IN FIGURES
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12. Hotel Beds Count, 2018 CATEGORY
BEDS
5 4 3 2 1
146.940 205.617 187.185
798.650 Beds
205.669 53.209
Source: Hellenic Chamber of Hotels (HCH) Processing: INSETE Intelligence
13. Percentage Distribution of Hotel Units, Rooms & Beds by Category, 2018
26,1 %
25,8 %
25,8 %
25,7 %
23,6 %
23,4 %
17,9 %
18,4 %
6,7 %
6,7 %
41,0 %
25,2 %
14,6 %
14,5 % 4,7 %
UNITS Source: Hellenic Chamber of Hotels (HCH) Processing: INSETE Intelligence
ROOMS
BEDS
TOURISM IN FIGURES
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14. GRI Greece, 2018
GREECE, TOTAL
15. GRI Greece & Competitors, 2018 86,3%
PER CATEGORY
5 4 3 1-2
DESTINATIONS CITIES
89,3% 86,0% 85,9% 85,0%
ATHENS ISTANBUL ROME BARCELONA THESSALONIKI BOLOGNIA
PER REGION
ATTICA NORTH AEGEAN DODECANESE EPIRUS THESSALY MACEDONIA & THRACE IONIAN ISLANDS CRETE CYCLADES ISLANDS CENTRAL MACEDONIA PELOPONNESE CENTRAL GREECE
GRI
84,6% 86,2% 85,8% 89,9% 86,2% 85,6% 85,0% 86,2% 90,0% 86,0% 84,9% 85,1%
ISMIR MARSEILLE
84,7% 80,9% 81,5% 84,4% 82,2% 82,5% 79,8% 78,9%
SEA & SUN
DODECANESE IONIAN ISLANDS CRETE CYCLADES ISLANDS HALKIDIKI ANTALYA ISTRIA MAJORCA MARBELLA BODRUM RΙΜΙΝΙ
85,8% 85,0% 86,2% 90,0% 86,1% 82,0% 83,7% 83,9% 85,3% 82,0% 82,0%
PREMIUM
MYKONOS SANTORINI IBIZA SARDINIA
88,5% 89,2% 83,8% 85,1%
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