Perfect Travel Companion

Apsley of London BLUSH | STYLE

PERFECT TRAVEL

Apsley of London England is a British brand that preserves a traditional heritage aesthetic for the global voyager. The patented Apsley Original, by founder Lucy J Layton, is highly versatile and converts from a day bag, into an evening accessory and a convenient clutch. COMPANION T he Apsley is a luxury handbag, identified by its signature interchangeable sections built to suit every style for the modern, busy woman. The signature flip design is the inspiration from founder and designer Lucy J Layton, who for many years, travelled globally working across the fashion and media industries.

Like any frequent and well-heeled traveller, Lucy often struggled when it came to streamlining her packing, torn between which bag to take to match an extensive wardrobe, which was vital when working on a shoot or on location.

From losing suitcases to exceeding luggage allowance, these experiences led the young entrepreneur to look for alternative options to ensure she was always prepared for any occasion, whilst keeping on-trend and looking stylish of course!

Nothing presented itself, until, on one particular trip, walking around the beautiful markets of Bahrain, she observed the vast array of handmade local designs. The experience inspired her to create her own unique accessory design – The Apsley bag was born.

Lucy realised that her need was also a need of many other practical yet stylish women – Not wanting to feel encumbered with multiple bags and options for all outfit changes, emptying contents of one bag into another, risking leaving wallets or keys, or a favourite lipstick at home.

The patented Apsley bag changes its skin like a chameleon, able to adapt its colours just as often as you change your clothes. Its compact style and easy-to-wear design enables the owner to go from airport, to city centre, to night out – all with just one bag. Easily and effortlessly. sevenstarmedia.co.uk BLUSH | SUMMER 2020 57

The bag’s interchangeable design allows for simple transitions from day to night; from casual to smart; from black to beige; all in one elegant and versatile bag – making it an ideal choice for businesswomen, and busy mums – not to mention having trendsetter and jetsetter appeal.

“It’s been fascinating to meet our broad customer base,” says founder Lucy, “-and watch them walk away with a sparkle in their eye – excited to try something new and innovative; stylish, but also more useful than their average handbag purchase”.

Featured twice last year in British Vogue and cited by the Good Web Guide as ‘A Paradigm Shift in handbags for women’, Lucy is delighted with the response.

“It’s also wonderful getting feedback on colours that customers would like us to bring out in the future. The fun thing about owning your own Apsley bag, is that one can purchase a single clutch purse in a variety of colours and add it to their original chosen colour scheme. As more colours hit the

It’s one handbag with over ten different ways to wear it, in four colours.

stores, wearers are able to get involved in the creative process of handpicking their own personal colour combinations. Every Apsley customer is the painter of their own story.”

Lucy is growing the brand ‘Apsley of London England’ in an eco-direction; now sourcing plant-based materials for her next collection, “It is really where the world is going right now and of course should be going, especially with ever pressing global warming concerns. If I can make sure my brand is British heritage in style, but also with forward thinking materials and a forward-thinking design - I’m hoping more companies in the fashion industry will follow on too’.

You can order an Original Apsley handbag online at apsleybags.com

Exclusive discount code for Blush readers: BLU2020 (Redeem at online checkout for £20 off your Apsley Handbag.)