Apsley of Londo
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Apsley of London England is a British brand that preserves a traditional heritage aesthetic for the global voyager. The patented Apsley Original, by founder Lucy J Layton, is highly versatile and converts from a day bag, into an evening accessory and a convenient clutch.
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he Apsley is a luxury handbag, identified by its signature interchangeable sections built to suit every style for the modern, busy woman. The signature flip design is the inspiration from founder and designer Lucy J Layton, who for many years, travelled globally working across the fashion and media industries. Like any frequent and well-heeled traveller, Lucy often struggled when it came to streamlining her packing, torn between which bag to take to match an extensive wardrobe, which was vital when working on a shoot or on location.
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From losing suitcases to exceeding luggage allowance, these experiences led the young entrepreneur to look for alternative options to ensure she was always prepared for any occasion, whilst keeping on-trend and looking stylish of course! Nothing presented itself, until, on one particular trip, walking around the beautiful markets of Bahrain, she observed the vast array of handmade local designs. The experience inspired her to create her own unique accessory design – The Apsley bag was born. Lucy realised that her need was also a need of many other practical yet stylish women – Not wanting to feel encumbered with multiple bags and options for all outfit changes, emptying contents of one bag into another, risking leaving wallets or keys, or a favourite lipstick at home. The patented Apsley bag changes its skin like a chameleon, able to adapt its colours just as often as you change your clothes. Its compact style and easy-to-wear design enables the owner to go from airport, to city centre, to night out – all with just one bag. Easily and effortlessly.
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