SGS COMPANY PROFILE // english version

// COMPANY PROFILE

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Different is the key

Philosophy PAGE 7

Studio PAGE 9

Worldwide PAGE 11

Projects PAGE 13

LAB PAGE 19

Philosophy

SIMPLICITY AND COMPLEXITY NEED EACH OTHER. JOHN MAEDA

Projects that celebrate innovation and never repeat themselves because, for SGS Architetti Associati, architecture really is about the customer, tailored to fit like a high-fashion garment. But they all do have one trait in common: skillful use of light. A core element, since everything else has its source in light.

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Studio

SGS ARCHITETTI ASSOCIATI In 2007, with more than a decade each in different design areas, Luca Alessandro Amendola and Gianluca Geroli founded SGS Architetti Associati in Milan.

Two entirely different backgrounds – one, for Luca Amendola, more oriented toward industrial design and creating spaces for the fashion industry; the other, for Gianluca Geroli, more toward urban design and architecture applied to Management - join forces to create something that is not the sum of its parts, but something unique, built upon ongoing, shared influences. An approach that allows each partner to maintain his own identity and individuality while still contributing something new to the joint creative process.

LUCA ALESSANDRO AMENDOLA Born in Monza in 1970, he receives his degree in 1999, in Milan. Since 1990 he has dedicated himself to creating design objects and accessories for various fashion houses. In 1992 he wins a scholarship to the ENSCI LES ATELIERS School of design in Paris where he delves deep into the planning of design objects -- from the study of prototyping to creation of the finished product.

Since 1995 he has worked with professional studios in the creation of trade show stands and small-scale architecture, shops and private homes. He served as the subject expert for the product strategy course at the Milan Polytechnic University and as a teaching fellow at NABA (Nuova Accademia di Belle Arti) in Milan for the Fashion Retail Management course. In 1999 he opens “Studionovantanove” an architectural firm, free-lancing with two other architects, Oddone and Zocchi. In 2007 he closes Studio99 and opens SGS Architetti Associati.

GIANLUCA GEROLI Graduates from the Milan Polytechnic in 1997 following a technology-based course of study at the university, integrating it with work and research jobs at several architectural firms in Milan. He goes out on his own and in 2000 opens the Geroli architectural firm, editing urban-scale design projects, finalizing the urban recovery of industrial areas and the expansion of hotel and residential complexes. In 2007 he opens SGS Architetti Associati.

In December of 2013 he receives a certificate of participation in the “Architecture and Management Workshop” organized by the “SDA Bocconi University School of Management”. He is a member of the Board of Governors of the Centro Studi Grande Milano.

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Worldwide

ARGENTINA | ARMENIA | AZERBAIJAN | BULGARIA | CHINA | EGYPT | GEORGIA | GERMANY | GREECE | INDONESIA | IRAN | ITALY | MACAO | MALAYSIA | PAKISTAN | POLAND | RUSSIA | SAUDI ARABIA | SINGAPORE | SWITZERLAND | TAIWAN | TURKEY | UK | UKRAINE | UNITED ARAB EMIRATES | USA |

An international vision might well be the other distinctive cornerstone behind the founding of SGS Architetti Associati: the constant influence of cultures and styles, sometimes barely hinted at and at other times openly declared. Non-stop research, a quest not only in terms of style but also for materials and solutions for an architecture of places, night clubs, buildings, homes that are never obvious, but finely-crafted in every detail.

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Projects

BARS & RESTAURANTS COMPETITIONS RESIDENTIALS SPECIAL PROJECTS STORES & SHOWROOMS

Some formal, like the UniCredit Bulbank headquarters in Sofia (Bulgaria) or the Moreschi shops (37 since 2009), others more glamorous, like clubs and restaurants. Not just in Italy, but also abroad, like the most recent Mulino a Vino in New York, home to the culinary creations of renowned Michelin two-star chef, Davide Scabin.

But also homes, special projects, exhibit spaces and installations. The firm is also getting involved in product design, outlining the contours of products that are then put into mass production, like the recent “Gigi� lamp, designed

by Attilio Ladina, Luca Alessandro Amendola e Gianluca Geroli.

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Lab

SGS Lab is all about experimentation: a place where research into new materials and technologies is transformed into extraordinary, cutting-edge projects.

Young designers and architects, fresh from university, are the heart and soul of the Lab. Working on special projects, they are given the freedom to experiment with new design approaches and explore ground-breaking ideas in design and architecture.

An environment that’s open to the wider world.

A decidedly global mindset yet with roots that run deep in the heartland of Italian design: Milan.

via F.Nullo 14, 20129 Milano, Italy T +39 02 710 402 78 | F +39 02 752 801 12 info@sgsassociati.com

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