Retail project: Jewellery store
Both of these demonstrate different styles of presentation: the one on the left shows a very spacious area whereas the one on the right shows a more eye catching structure including lights and various shapes that capture attention.
Utilitarian mood board
Content- Looking at an Interior Space This is fashion retail store based around jewelry. The store includes storage spaces, a front desk for staff, rooms for allowing customers to see the jewelry being worn by them so it allows them to stay in the store longer and also display cases to display the products. The theme of the retail space was mainly influenced by utilitarian designs as the space is very practical.
Form- Considering the formal elements Colours such and navy, blue and grey can be seen as I felt these colours best suited the retail I was going for as this allowed me to give a feeling of a proper retail experience in a jewelry store. The space is laid out for maximum efficiency for the consumer and allows them to experience a fun time within the store. The size of the space is very large compared to other jewelry stores as seen below.
Process the information: how has the idea developed into a functioning space The space allows you to feel very comfortable as you have enough space to freely move around, the colours used are to give a very sophisticated feel and also a modern style as this gives the consumer some feel of understanding about the type of products up for sale.
Interpretation & Justification- looking at the meaning of the idea for the space While designing this retail space I tried to communicate the idea of modernism throughout the store, I wanted the explore the idea of a utilitarian space while also making it sophisticated allowing the consumer to have a great feeling during their stay in the store.