SH A NA L I V E L I F E B E A U T I F U L LY
ALLEGRO Young, Black & a BOSS A L L E G R O I S W I N N I N G AT T H I S L I F E G A M E , F R O M B L O G G E R T O M E D I A P E R S O N A L I T Y A N D SUCCESSFU L ME DIA OWNE R AND SOCIAL E NTRE PRE NEU R . RE AD MORE INSIDE S H A N AM E D I A . COM.
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SHANA CONTENTS
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F O O D DIARIES Get the best mouth watering food recipes
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Y O U N G POW ERHOUSE touches
of
the
young
movers and shakers in the media field.
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64
MEDIA TALKS We
discuss
all
things
media, the good, the bad
and ‘I’ll be skipping that trend’ topics that are making the media rounds
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MAGAZINE
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BOLD & BEAUTIFUL The latest offering of beauty products you need to know
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about. The latest offering of beauty products you need to know about.
Luxury We discuss the changing narrative of luxury for women around the world.
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T H E LUST + MUST LIST Comprises of the best looks and trends of the season & must-haves
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YO U N G P OW E R H O U S E S E C TI O N
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Young Powerhouse
LootLove as she is fondly known to her fans is a South African media personality, she’s a new mummy of twins (which is our Editors #Mumgoals... not sure how achievable that it but yeah she can dream can’t she). Not only is Lootlove a Mother, but she’s also one part of a power couple with South African rapper Reason. She’s come a long from presenting on SABC 1’s Live Amp music show which was one of the biggest music shows in Southern Africa, to MCing at major events, modeling, brand Ambassadorship and so much more and we’re here to give her story.
Luthando Shosha aka Lootlove is originally from Port Elizabeth in the Eastern Cape and although she still has the skin of a 16year old she was born on March 9 1989, Luthanda has never been short on inspiration being raised by 2 powerful women, her grandmother until the age of 8, then moving to Joburg with her mother where she attended Collegiate Girls High School before going on to study Interior Design at Design School Southern Africa (DSSA) in the city of gold Johannesburg. Unfortunately due to financial challenges Luthando wasn’t able to finish her studies and had to return home where she started taking part in beauty pageants leading to her involvement in promotions in Port Elizabeth.
images: sourced
Lootlove got her first entry into the entertainment industry after being recruited at Kingfisher FM for voiveovers and then being invited to an orientation at station, as luck would have it a vacant Dj space opened up after a Dj wokring at the station left allowing her to forray into the world of radio and there her official media journey began. “In 2012, Luthando Shosha entered the SABC 1 Live Presenter search competition which she won and broke into the mainstream South African entertainment industry. She debuted on Live AMP on May 18, 2012
besides Television personality Bonang Matheba.”
Revlon and the many great work related instances but also because she found out she was expecting Lootlove went on to become the twins and this year the bundles of main presenter of Live AMP with joy safely arrived to her and her Dj Warras and the duo definitely Hip Hop boyfriend Reason. added a new cool spin to the King Loot as she’s now called show. probably because of her shear determination and will power to After a number of years working dominate the media lanscape has on Live AMP she decided it was definitely had an amazing career time to venture out, after years so far, even volunteering some of trying she finally got her big of her time to spend empowering radio break leveling up to work young people, she’s only getting at Metrofm. Her voice is definite- started (we feel) and we can’t ly one of the most recognisable wait to see what else she has in with her smooth, buttery tone store. keeping you intrigued but at ease in the conversation. In 2017 Lootlove was annouced as shoe brand ‘Footwork’s’ brand ambassador she was quoted as saying “With this being my first major brand advocacy campaign, I’m so excited and humbled” she went on to say “I’ve been working hard on growing and on empowering women who relate to me, my work and beliefs... this journey is a blessing. I hope people wil love the 2017 winter shoe range.” Not only was that the beginning of even bigger things for King Loot, she then went on to become one of the faces of Revlon which has seen the likes of Halle Berry, Ciara, Gwen Stefani and much more also named as previous faces of the brand. 2018 was definitely an amazing year for Luthando not only because of the phenomenal opportunity with
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I’ve been working hard on growing and on empowering women who relate to me, my work and beliefs.
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Editor’s note Have you ever wondered if your goals are actually your goals? I’d been asking myself this question during my hiatus (from the magazine). Are your dreams the result of what you were told as a child by others, for example you talk a lot you should be a lawyer, or you’re really tall you should be a model? Sometimes truthfully we haven’t really picked our goals, we’ve just been conditioned into them, whether it’s society, family or just by circumstance, it might actually be that your goal is not the actual thing your heart is searching for. I ask this question early in the year because many of us have goals/to do lists/New Years resolutions that we think we should be doing but somehow we don’t feel deeply connected to them. As an Editor my job isn’t to just tell you whats in the magazine , you have the table of contents for that, my job is to give guidance to my audience through the stories published in this magazine whether these are visual or written stories. So I’m bascially here to tell cool stories that will help add
value to your life. A new part of our wish list is a product that gives back when you buy it. If our need to shop can help someone live a better life out there, that is an awesome bargain for us. What you put into your body really counts, food is perceived as pleasure and because of that we’ve added some awesome recipes that might not be a vegan diet but are also not on the ‘banned by Virgin Active gym’ list.. yes we think that balance is a necessity. We also have a brilliant, powerhouse woman in this edition, who’s worked for multination companies like Beats by Dre, Uber and Apple (yup we were not playing when we said POWERHOUSE!) and her name is Bozoma A. “Boz” Saint John, read more of her story in the Powerhouse segment. We look at how Tv died RIP Television and how luxury car manufacturers need us, our insights and buying power for the automobile industry.
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Enjoy your read we’ve been gone for a minute but we’re back to stay.
Nicolle @shanamagazine
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Wish List
ZARA Double breasted blazer 89.95 EUR
SAINT LAURENT Teddy raffia tote bag $1,655.00
Floral look worn by @StyleAlertSA
TRENDS LIST
Straw hats are in FR(For Real), it’s not even about the season anymore its just about BIG HATS, STRAW HATS to be specific. If you go through many instragrammers accounts you’ll see it (the hat) living it’s best life in Ibiza chillin’ front and center at the pool or side at the most exclusive events making every retweetable moment next to the event signage more epic and to be honest we’re not mad, not even a little bit. We are actually members of the Big Straw Hat fab Confedaration consisting of all the most stylish people we’ve imagined to be part of this going union as well. If you’re outdoors (that’s one of the rules for now, one must be outdoors) pair it up with a one colour ensemble and strut your stuff, you’ll thank us later..
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Matchy, matchy is totally in too... but matching with different hues of a colour to compliment the main outfit. We’ve seen the matchy trend being worn by same of our favourites. Head over to @SHANAmagazine on Instagram to see some of our favourite looks
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4 FOOD SEC TION
Photo by Emiliano Vittoriosi on Unsplash recipe from; www.yummyhealthyeasy.com/best-ever-easy-baked-meatballs/
Food
Diaries M E AT B A L L S Course: DinnerCuisine: American Calories: 40kcal Author: Jen Nikolaus Ingredients 1 pound lean ground beef 1/2 cup onion finely chopped 1/4 cup dried bread crumbs 2 garlic cloves minced 1 egg 1/4 cup parmesan cheese finely grated 3 Tbsp. ketchup 1 tsp. salt 1/4 tsp. pepper 1 Tbsp. parsley minced (or about 1/2 Tbsp. dried) Instructions Preheat oven to 400ยบF. Spray a large cookie sheet with cooking spray. Mix together onion, bread crumbs, garlic, egg, cheese, ketchup, salt, pepper and parsley in a large mixing bowl. Add in ground beef and mix gently until combined. Do not overwork. Form into 1-inch balls and place on prepared cookie sheet. Bake in preheated oven for 15-20 minutes, or until meatballs are browned and cooked through. Notes Yield: about 30 1-inch meatballs Nutrition Calories: 40kcal | Carbohydrates: 1.6g | Protein: 5.1g | Fat: 1g | Saturated Fat: 0.7g | Cholesterol: 16mg | Sodium: 156mg | Fiber: 1g | Sugar: 0.5g
FOOD SEC TION
T H E H E A LT H ’ I E R ’ B U R G E R Ingredients 400g premium lean chicken breast 1 clove garlic, crushed 1/2 medium red onion, thinly sliced 1/2 tsp (s) olive oil 1/8 tsp (s) dried oregano 4 tbsp reduced fat cheddar cheese 4 medium white bread roll, halved 1 medium tomato, thinly sliced Method Preheat a grill pan or barbeque over medium-high heat. Combine chicken breast and garlic in a bowl and season to taste with salt and pepper. Form mixture into 4 x 1cm thick patties. Place chicken breast on grill and cook for 4-5 minutes each side, then sprinkle each patty with 1 tbsp cheese and cook until cheese has melted. Meanwhile, brush both sides of onion with oil. Grill for approximately 5 minutes, or until bottom is slightly brown. Turn and sprinkle with oregano and cook for a further 2 minutes. Lightly toast rolls on grill. Place patties on rolls then top with onion and tomato.
recipe from; /www.kidspot.com.au/kitchen/recipes/healthy-beef-burger-with-cheese-tomato-and-onion-1248
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Kim Kardashion looking hot in a yellow a super mini.
Hello Yellow!
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Lust
Normani rocking an awesome yellow catsuit, matching it perfectly with blue & white
Solanage looking super cute in this yellow loose knee length dress.
yellow is in the air & our favs are rockin’ this colour trend.
SHINNING BRIGHT
There’s something about the beauty of summer and the house parties by the pool, while sipping mimosa’s, that makes us feel alive. Yellow is just exudes that feeling and we’re so glad our favs are rocking that vibe.
Yara Shahidi It girl Yara is dressed for a fun night out in this yellow sheeveless mini dress.
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t List
TOKE MINWA Known as Nigerian Fashion ‘IT’ girl, Toke, rocks the latest trends and highend designer threads that are sure to have any girl drooling.
Prada Feather-trimmed Satin Mules £530
Saint Laurent Monogram Kate Clutch £1,050
ZARA Double breasted blazer 89.95 EUR
ZARA Flared trousers
49.95 EUR
POWERHOUSE
images:naspers.com, content sourced in part from wikipedia
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Media Boss
When we talk about women at the upper echelons of the business world she’s definitely a name we must mention. Bozoma A. “Boz” Saint John née Arthur; born January 21, 1977 has for some time been putting the world on notice of her KBBS (Kick Butt Business Savy) and she doesn’t seem to be stopping anytime soon.
Co’s foray into music festival-based marketing as head of the Music and Entertainment Marketing; with the division itself came from her suggestion that the company sponsor music festivals and award shows.”
Jimmy Lovine personally hand picked her to join the Beats team (yes we’re talking about Dr Dre’s Her early years saw her travel from Beats, the first rapper/producer to America to Ghana where her father a get paid a billion dollars by Apple former member of Ghana army was for his product) “Beats was purdetained due to political turmoil at chased shortly thereafter by Apple the time, after his release he left for the United States continuing with his and Saint John became the head graduate studies, Boz names her father of global consumer marketing for as her inspiration as she too decided iTunes and Apple Music, comto study further after High School and muting between Los Angeles and went to study at Wesleyan UniverApple’s Cupertino headquarters sity and graduating with a degree in several times a week.”. English. She calls herself ‘Super-execu-mom’ and after losing her husband to Cancer, she’s said she hopes her daughter is learning that lots of things are possible but it’s not always a straight path and just because something doesn’t go right doesn’t mean you go and hide you get up and try something else or may you try it again and try a new plan. Boz once mentioned in an interview that she’s an early riser and although she travels around the world Facetime keeps her connected to her daughter. That advice her to her daughter was the “After college, Saint John worked at the advertising agencies Arnold rubber stamp of approval from not just making us fans at SHANA but Worldwide and Spike Lee’s Spike DDB, as well as the fashion brand ultra-fans almost like the beehive Ashley Stewart, where she was Vice and Beyonce but less threatening. President of Marketing.” “On June 6, 2017, Saint John became Boz says brands have to be active Chief Brand Officer at Uber”. After and not sit back on their heels and all the scandals atUber from sexual wait to see what happens, this pretty harrassament to drivers driving badexplains why “Saint John led Pepsi- ly, “she was given the task of turning Boz stated the move to Ghana as a young child was exciting and adventurous for her and that her move back to America was a dramatic change and that began heavily studying pop culture when she moved back to the States so that she could connect with her peers, her immersing herself in studying pop culture would later turn out to be just the thing she needed in her work.
Uber into a brand that people love as much as Apple.”. In June 2018, Saint John left Uber to join Endeavor, one of the world’s leading talent agencies, as Chief Marketing Officer and is doing a fantastic job at it, in her words #WatchMeWork.
#WatchMeWork “I want people to know better” 16
BEAUT Y SEC TION
Bold
Green is in for melanin skin this season, it goes along great with our different shades/ pigments and we’re definitely loving this trend. Trending all year round though is great skin and here are a few products we’ve picked to help keep your skin glowing all year long.
Active Botanical Serum – Vintner’s Daughter https://vintnersdaughter.com/products/active-botanical-serum US$185.00
ileg formula HAUTE PERFORMANCE FINISHING SERUM $46.00
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Voile Protecteur pou Visage de Diptyque
YVES SAINT LAURENT All Hours Longwear Natural Matte Foundation $54.00
https://www.beaute-te com/voile_protecteur_ pour_le_visage_diptyq php?listeavis=1
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ur le
est. _ que.
Beautiful
RODIN olio lusso Crema is our go to cream of the month, its a non greasy, luxurious cream whihc moisturises parched hands. There’s nothing worse than dry or chapped skin in the winter and with the essentials oils used to make this product its on our must have list.
KEY INGREDIENTS Jasmine Oil, Neroli Oil, Jojoba Oil, Shea Butter, Macadamia Oil, Aloe Leaf Extract, Argan Oil
a
The blend of emollient-rich shea butter, nourishing argan and macadamia oils, along with aloe and jojoba, make the crema a soothing, luxurious moisturizer for the hands and beyond.
d b c
HOW TO APPLY: Swirl a dollop onto the back of your hands. Work into fingertips, and smooth over palms and wrists. Reapply as desired. Wonderful for both the hands and body.
WHAT IT DOES: The crema is neither greasy nor filmy, and is absorbed by the skin with a welcome softness. The fragrant notes of jasmine and neroli give the crema an exquisite aroma for an overall sense of well-being.
NEWS SECTION
News
SOUTH AFRICA ELECTION SEASON
President Cyril Ramaphosa, is in and everyone lives to fight another election. Although voter turnout has declined from 89% to 65% over the past two decades, young South Africans seem to have stayed away some say on protest others say in sheer disengagement. Although we’ve seen young people actively heading social protests such as Fees must fall it seems most political parties struggles to engage them enough to vote.
ning 10 percent. South Africans also voted for provincial legislatures, with the ANC winning all but the Western Cape, which is held by the DA.”
Although the DA is still the official opposition they saw a decline in their votes, this could be due to them losing powerhouses like Lindiwe Mazibuko, Patricia De Lille (former Mayor of Cape Town and now Good party leader) as well as Helen Zille, who most would say gave them their biggest challenge weakening the “The ANC won a majority in the party with what some would say was National Assembly with 58 percent discrediting it from within with her of votes, a drop from the last national racist tweets. The DA scrambled to election in 2014 but slightly better than its performance in the 2016 mu- do damage control but the damage seemingly had already been done. nicipal elections. The main opposition party, the Democratic Alliance (DA), lost some ground, winning Then there were the new kids on the roughly 20 percent of votes. At the block the EFF whose robust engagesame time, the Economic Freedom ment with the youth of South Africa Fighters (EFF), a radical left-wing on sticky issues like land reform and party that splintered from the ANC free education seems to have won in 2013, doubled its share of the vote them increased votes. Their engagesince the last national election, win- ment strategy including high social
media traction, aggressive stances towards other political parties and their clear ability to constantly stay in the media spotlight has seemed to work and they unlike the DA and many other smaller parties had a lot to smile about. Lastly although we’d rather not mention it is the VF Plus now South Africa’s fifth biggest in parliament with 2.38% of the national vote and up from 0.9% in 2014, that says a lot as this party before 1994 wanted to establish an independent state feeling that former President de Klerk had betrayed white Afrikanners to the black people... which implies a subtle rise in racial tensions. The next 5 years will be critical for political parties as the battle to win the hearts of South Africans continues with clear chess moves on the board.
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K E N YA N E L E C T I O N S
“The Kenyan General elections were held in Kenya on 8 August 2017 to elect the President, members of Parliament and devolved governments.The initial results indicated that incumbent President Uhuru Kenyatta was re-elected with 54% of the vote. His main opponent, Raila Odinga, refused to accept the results and contested them in the Supreme Court, which led to the results being annulled and fresh elections being ordered to be held within 60 days.” As the results of local and parliamentary elections were deemed valid only the position of President was up for re-election with the date slated for the 17th of October which was then moved to the 26th of October 2017.
ma Vice President of Kenya William Ruto home’s was then under siege by a lone guy man, on the 29th of July 2017. Although the Deputy President and his family were not home the machete wielding attacker managed to injure a guard on duty, hold him hostage and then kill him. The attacker held Kenayn special police abay for 18 hours before they managed to kill him. The attacker’s motives remain unknown and the Deputy President and his family remained safe, although it is questionable how one man with a machete could hold Special Forces for 18 hours, one may never know the intricacies of what really happened.
of a 21-year-old woman, Maryanne Ngumbu. The FBI and Scotland Yard offered to help in the investigation.”
Now that we’ve briefed you formally, here’s the informal news, the Kenyan electoral voting system dies and looks like he was tortured... If that doesn’t ring alarm bells Im not sure what will. To add to all the drama we’re wondering what type of security does the Vice President have if all you need is a machete to break into his residence... I mean I’m no security expert but that must have been one big machete to hold up security forces for 18 hours.... It must have been a special machete like the one used in Voltron (after And just to add this already movie they’d come together to form him). like drama Christopher Msando, head We all know somethings up, it’s a of information, communication, and fishy time for politics in Africa, but Everything was looking rosy for technology at the Independent Elec- for us citizens stay woke, respect other a re-election or so we thought till toral and Boundaries Commission, Odinga then announced his decision to who played a major role in developing people’s right to vote and use your withdraw from the repeat election in the new voting system for the election vote as your weapon, simple... October. was found dead on the 27th of July. There were signs of torture on his Amidst the backdrop of political dra- body and “alongside him was the body
M E D I A TA L K S
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IN A WOR L D T H AT I S T E CH
ENGRAINED, WE AIM TO KEEP YOU IN T HE K NOW OF W H AT WE CONSIDER TO BE TECH T H A T H E L P S H U M A N I T Y.
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TECH
0
R I P TO THE TELEVISION
( A S I F W E D I D N ’ T A L R E A D Y K N O W T H AT )
Okay okay before you all start saying you hardly watch tv or haven’t watched a proper television show since the Power Rangers (the real ones not the new ones), hear me out, there were still a number of great shows on Television that were a redeeming factor and kept many of us glued on for those shows. Examples of these were award shows which were predominantly screened live on television networks then possibly later shown online, etc. I think if it was actually up to the award shows they’d continue to keep to the tried and tested formula of live tv events but alas Gen Zs will tweet nothing of the sort, so they’re stuck between a hard case of money from the networks and viewership from younger audiences. Netflix series like‘Orange is the new black’, ‘The strange’ and so many other shows are original Netflix shows, I mean Netflix has become so dominate that people refer to asking someone over on a date as ‘NETFLIX and chill’ .. ok the chill part of that statement has so many more meanings to it dependent on the person. When your name becomes a common cultural phrase just know you’ve made it in life or made such a huge impact on society that youv’ve shifted a cultural perspective. “It’s hard to keep up with the many devices and apps people now use to watch shows. And there is a host of material from Silicon Valley that is competing for viewers’ attention, in-
cluding Google’s YouTube, Facebook thing, with sharing transportation and Netflix. It all adds up to a precalled Uber, to sharing accommocarious situation for broadcast TV.” dation called AirBnB. www.nytimes.com/
“Companies love digital advertising because it gives them the ability to target ads based on their own lists of customers — like holders of store loyalty cards — and profiles like “first-time car buyers” or “people who like foreign travel.” And they want that kind of capability on TV, too. That desire has prompted four competing media companies — NBCUniversal, Turner, Viacom and Fox — to work to standardize the language and some of the data sets that they use, hoping to make it easier for brands to buy crossplatform advertising with them.”
Tv has also always had high barrieres to entry which the internet and companies like Netflix are doing away with, diverting quality content to them. If bigger networks like NBC would have scooped Netflix in it’s infancy we might be talking about the evolution of Tv and not it’s death. Millinniels and Generation Z’s are looking for a way to personnalise their experience and watching habits and this is one of the reasons that Tv is in the latter stages of its death,
www.nytimes.com/
That’s it, digital offers so many things that the standard network just cannot or simply doees not right now. Although Networks/ Tv are playing a catch up game like allowing people to connect to internet through Tv sets, digital allows people to share content easier and this appeals to millennials and Generations Z who love sharing content and live in a sharing economy with almost every-
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M E D I A TA L K S
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S OME A R E CA L L ING I T A WA R O N S I L E N C E , S O M E A R E S AY I N G
I T ’S G O NE T O O FA R B U T A B U S E , A S S AU LT,
RAPE
ARE
UNAC-
CE P TA BL E & CA N’ T BE F OUGH T T I M I D LY.
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MEDIA AND WOMEN
“#METOO” was sued by an intern, in April and May 2002: Two more court cases, where he was ‘sued for a third time by Patrice Jones, a Chicago woman who claims he impregnated her when she was underage, and then forced to The systematic abuse of women in have an abortion.’ and in June 2002 society due to culture, ego, hate or he was ‘charged over child pornograjust sheer greed has gone on for too phy where the star is charged with 21 long and now women are speaking counts of making child pornography, up, stepping out of the shadows and involving intercourse, oral sex, urinasaying, yes this abuse happened to me too but I won’t remain a victim of tion, and other sexual acts.’.In ‘2002 what was inflicted on me. Women are - 2004, Kelly is charged with a further speaking out and standing up against 12 counts of making child pornography in Florida, where he was arrested the prepetrators of these hainus acts at his holiday home.’ www.bbc.com/ and holding them accountable. news/entertainment-arts and in 2017 on more of his victims have been An example of women not backing down even to what the world sees as coming forward to tell their stories of abuse. powerful men are the Harvey Weinstein and R.Kelly cases were multiple women have come forward who were In South Africa the number of women assaulted by these men and are band- killed by a family member or partner ing together to shed light and aware- is 5 times higher than the global average and nearly half of all rape cases ness of their past traumaric events. reported to South African police do Some people would ask why it’s not result in an arrest (The Economist) necessary to voice their opinion via the media and it’s really quite simple because of this the ‘Me Too’ moveto be honest the media has in part been ment has inspired global protests and women coming out to tell their stories. a tool used by men like Weinstein and Kelly to make money, portray a Most of us women have experienced certain image and in some instances drive masogynist messages to society. some form of assault or harassment by men and yet many women have An example of a famous perpetrator is R.Kelly who was sued in 1996 remained silent for so long, the question is why . Truth is there was and by Tiffany Hawkins for emotional distress, “In court documents, she said still may be a conspiracy of silence, silenced by power, silenced by she began having sex with Kelly in 1991, when she was 15 and he was 24, money, silenced by shear fear! When and the relationship ended three years many women use the legal system later, when she turned 18. According for retribution they are silenced by challeneges of proof, people being to the Chicago Sun Times, Hawkins paid off, people being threatend and sought $10 million in damages, but so much more. For instance with both accepted a fraction of that amount ($250,000) when the case was settled R.Kelly and Harvey Weinstein women had to come together in order to take in 1998.” https://www.bbc.com/ news/entertainment-arts-40635526. down these men, the culture of abuse is really a culture deeply rooted into Clearly Kelly has been doing this for society and as women I’m glad that we are creatng our counter-culture years and cases in 2001, where he How will we look at future generations of women if stand in the shadows of abuse and say nothing?
to fight it. We’re not saying we have all the answers but to the courageous women that stand in the line of fire after a disgusting violations have been perpetuated against them as SHANA magazine we salute you and we want to tell you that you are amazing for what you do. To the men in society helping women thrive and fight against predators and environments that support misgynoists agendas, we see you and we thank you. Lastly to the men who have violated and continue to violate women, there is a storm brewing for you and YOUR TIME IS UP!
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IN SOUTH AFRICA THE
NUMBER OF WOMEN KILLED B Y A FA M I L Y M E M B E R O R PA R T N E R I S 5 T I M E S H I G H E R T H A N T H E G LO B A L AV E R A G E A N D N E A R LY H A L F O F A L L RAPE CASES REPORTED TO SOUTH AFRICAN POLICE DO N O T R E S U LT I N A N A R R E S T (THE ECONOMIST)
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H E A LT H S E C T I O N
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Women’s Health
Do fashion and health connect? Is there a synergy or a corrolation bewtween what we wear duing exercise and how much we exercise? “Does the clothing we wear influence our own behavior and the way we think and act?” According to their 2012 study, the answer is a firm yes. The two researchers coined the term “enclothed cognition” to describe the mental changes that we undergo when we wear certain clothing. Volunteers for the study were either outfitted in a lab coat or given nothing special to wear, and then performed attentionrelated tasks—at which those wearing lab coats proved significantly more successful.” www. theatlantic.com we’re in a season of wearables of tech in clothes but what about the actual clothes we’re wearing. This includes things like waist trainers, bra’s, leggings etc. The correct type of clothes though, not just pretty looking clothes... the right size bra, that not only protects but lifts and firms, the right size pants that not only appeal aesthitically but also firm areas that most women try to hide like buttocks and tummy and lovingly firm them up allowing us the freedom to light our arms up without fear of the dreaded muf-
fin top bulging out and getting a little look back at it action allow women to exercise with confidence and as robustly as they want not fearing the constant stares of passers by.
“Fitness apparel megalith Lululemon would seem to agree. Their endeavor to outfit the world in their $82 Wunder Unders has been incredibly successful. They certainly deserve a chunk of the credit for the recent activewear explosion, though the company did alienate some of its potential clients when its founder said its clothes aren’t meant for some women’s bodies. Wearing yoga pants on the sidewalk, to the grocery store, to class—wherever—used to be a thing to be mocked. No longer. Now, it’s commonplace. “ “According to an NPD report, the activewear market had grown 7 percent over the previous year. In the same time, the general apparel market grew only 1 percent. More companies than ever now understand that women want both fashion and function in their gym
clothing, and affordably-priced alternatives are everywhere.”
Active wear is in and thanks to beauty, lifestyle and health bloggers women have more information and options than ever to suit their needs. Now big girls, small girls and all of us girls in between have the confidence not just to take a one size fits all clothing brand approach that doesn’t take into account the intricacies of different body types, ethicities, religions and their dynamics such as Hijabs for Muslim and conservative women, now women can personalise and chose from brands who are taking stock of us and all our beautiful diversity. So to answer the question the answer is Yes, clothes matter cause when you look good, most times you feel confident enought to tackle anything thrown at you in the gym even by your ‘sweet before workout’ trainer who insists of burpes as a fun exercise whilst slowly crushing any ounce of arrogance you had in you that you’d nail todays workout.
Doth clothes maketh a woman? 25
13 Photo by bruce mars on Unsplash
M AI N I NTE RVI E W
Who is Allegro? South African born entrepreneur. I am the founder of Orgella Media, a holding company which houses nine other entities including a PR & Marketing Agency – Orgella Communications, an online entertainment blog – Orgella Entertainment, a charity foundation – Orgella Helping Hands, and a non-media real estate business – Orgella Properties amongst others. I was born in Limpopo Province, raised partially in Pretoria and then in Lebowakgomo and I’m now based in Johannesburg, South Africa. I studied at the University of Johannesburg as well as the University of Cape Town. I launched my company at the age of 21 while in my final year as I was completing my Journalism degree at UJ. I have since been self-employed. Tell us a bit more about what you do and the vision your work? I’ve invested my time and money into several businesses, which I love and have always wanted to venture in such as Public Relations, Marketing, Blogging, Real Estate and quite recently Organic Farming. The Orgella brand is however commonly recognised for its work in the PR, Marketing and Social Media Management space through our work with corporate, celebrity and lifestyle brands. The company started off with an entertainment blog, Orgella Entertainment, and the success of the blog made it easier for me to launch the rest of my companies when the time was right. The vision for the work I do has always been to change people’s lives by empowering them to be independent, I’m a social entrepreneur who thrives on making great business moves that not
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only translate in financial success but also in the development of our youth, country and great African continent. I read somewhere that you said you’ve never sent a C.V in your life, how could you be so sure of yourself at such a younge age?
I was sure I wouldn’t fail because I believe I was born an entrepreneur. It’s not something I discovered along the way and just decided to give it a shot. I had been preparing almost throughout my high school and university years to start my own company. I came up with my company name around the age of 15/16 after I was inspired by Oprah’s “Harpo” company name, hence I also used my named backwards. And because I’m not one to just stick to one thing, I love trying new things, I found myself with multiple ideas with led to the different companies that I own today. There’s not a single entity that I launched without passion, and that passion always came before the money. At 21 years old, which just R7000 to my name, I took a leap of faith, trusting in God and believing that I will not fail and I became my own. I haven’t looked back since. We’re all about supporting other women and African brands so who/what inspired you and who from a strategy point of view is kicking butt? My biggest inspiration is Oprah Winfrey. She embodies everything that represents strength, courage, resilience, maturity, grit, wisdom and women empowerment… and she’s a proud black queen. It’s women like her, alongside my mother Meriam Dinkwanyane and late grandmother Sebootse Dinkwanyane who have shaped me into the woman that I am today both at home and in the office. I
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“
THE KEY TO SUCCESS
IS
TO
FOCUS
ON
YOUR-
S E L F. R U N Y O U R O W N R A C E IN YOUR
OWN
LANE AND
COMPETE WITH NO ONE BUT THE OLD YOU. YOU OWE IT TO YOURSELF TO BE THE BEST YOU CAN BE.
”
have always been surrounded by great women who understood their purpose and where never afraid to share the downfalls in order to build me up. This would explain why I too am passionate about helping young women and men become better version of themselves through my online mentorship platforms. In terms of African brands that are doing well… We have so many to choose from but at the top of my head I just though of Woolworths and Nandos. You work with a lot of awesome brands, what would your advice be for women looking to get into business and the manner in which they brand themselves? For any woman looking to get into the type of businesses I am doing or just business period, I would advise them to be honest with themselves, to believe and what they can do and what they have to offer and to never wait on anyone else to validate their potential, purpose or greatness. It takes a lot of courage to venture into business and to hold up a leadership role and it’s important that they know the difference between leadership and just being a “boss”. They ought to lead by example, be prepared for failure as much as they prepare themselves for success and most importantly, it’s no secret that my secret to success is God and hard work, those are the two most important things throughout my journey as a young female entrepreneur that have yet to fail me and I know for sure that they never will. Has there been anything in life and business that you feared to deal with but eventually did? How did you conquer your fears? I think at one point in my life in my early 20’s I developed a sudden fear of “being too successful”, by this I mean being “too much” for a man to handle or for my peers to genuinely sup-
port. I spent about two years downplaying my success because I didn’t want to come across as the girl who had it all, the girl who work harder than her male companion or the girl who was just successful and lonely. But after long conversations with my mother, I was reaffirmed that I shouldn’t downplay myself and that the people who truly love me would accept and be proud of the person that I am and the one that I am working on becoming. Success can only turn ugly if we stop being humble but it’s nothing to be ashamed of. So now, I proudly share my success stories, rise to the top and the hurdles I encountered along the way knowing that it will inspire someone. I’m grateful for my success at such a young age and I remain humble knowing that everything I’ve achieved isn’t by my own doing but through God who enables me everyday to be great. If you could give your 18 year old self any piece of advice what would that be? If I could go back in time and give an 18 year old me advise it would be “One day when you r dreams finally come true, don’t downplay yourself. Celebrate every milestone without losing sight of the long-term goal/ “the bigger picture”. Bask in you greatness because you deserve it.” How far have you gotten in using that advice? After the little stint I ha, LOL! So far, so good. I’m literally living my life like it’s golden, unapologetic and enjoying every moment. I’m basking in my greatness, living purposefully and still very much focused on the bigger picture. To sum it all up, I’m grateful to be living my dreams. Everyday is a work in progress for our lives and purposes what does a day in the life of Allegro look like? Most days I’m up around 7am, head to the gym around 8am for an hour. If this does not happen I’m up just before sunrise, I make a cup of tea and watch the sunrise, imagine the day ahead, center my energy though
prayer and meditation, get ready for a day of meetings at the office or around town, catch up with a client or mentee over lunch, get some admin work (contracts, presentations etc.) done, it’s Monday or Friday, I leave the office early to get ready for church later that evening. I work better in the evenings, so I like to work late too and some days not open my laptop at all when I get home. Take my heels, bra, makeup and wig off, freshen up, cook dinner while I have my mother on speaker over the phone and finally snuggle up as I catch up on my favourite series’ or read. My days are always so different but this would kind of describe one of them. If you could employ any 5 people in the world who would they be and why? I don’t have a list. I would employ any 5 people that have the will to succeed, a genuine heart for loving and helping people, purpose driven goals, leadership skills, loyalty, great work ethic, people who work well under pressure and value team work. I like people who embody those characteristics, the world needs more of them and I certainly will need more of them as my team and I build this empire. What business or onvestment advice do you have for young Africans? Invest in the future of Africa, don’t think about money alone or your own selfish material goals. Think about the generations coming after you and always remember how you want to be remembered. We can make money while making a great difference too. And also, work hard and smart; and don’t forget to lift your prayers higher because if there’s one thing I live by it’s this… “Prayer and hard work have never failed me”. Special thanks to Allegro for a wonderful interview, she’s a woman on a mission and the world is truly her oyster
LU X U RY S E C TI O N
NEW LUXURY FOR WOMEN
EV8 engines, sleek design, astronomical amounts and the thrill of speed, these words typically were written with men in mind. The marketing of cars to women usually revolved around words such as safe, easy to..., child friendly or the words it also comes in pink, well manufacturers have woken up to smell of the Feminists are leading this here conversation coffee and it seems they just might like (well they really have no choice). “Women are driving the CUV [crossover utility vehicle] revolution among luxury brands,” says Marc Bland, a vice president for diversity and inclusion at IHS Markit. “They have made luxury SUVs better sellers than luxury sedans ever since Lexus introduced the midsize RX in 1998.” www.iol.co.za Car manufacturers have had to change their strategy on reaching the new millinniel and generation Z women as well as women in many nations which were more conservative but now allow women in the drivers seat. “The Rolls Royce Phantom at 20 feet long, appealed to those who, in accordance with Shariah law, preferred to remain distant from their male driver. But now that Saudi women will be able to legally operate vehicles, as of June 24, 2018, smart observers expect the 3-ton
Photo by Peter Broomfield on Unsplash
$450,000 V-12 coach to be overtaken in popularity by something rather more fun, such as the sporty two-door Rolls-Royce Wraith. (That car costs $320,500—no one is expecting these women to scrimp.)” www.iol.co.za . Now that many Middle Eastern women will be allowed to drive themselves , women will be picking their own cars, with their own tastes and preferences. Car manufacturers now have to interrogate how they market to this new highly lucrative group of women, this group of women who may not have previously been studied. Women are also driving at younger ages than previous generations and some would say these younger women have radically different views on cars and societal norms. For car manufacturers the clock is ticking in regards to which car manufacturer will hit the nail on the head and aptly truly target these young women innovatively and correctly. Car manufacturers ideally start advertising to and targeting men as toddlers, hence animated movies like ‘Cars’ which had clear brand affliations and indirect suggestions about each car. Although the movie ‘Cars’ did feature female characters there is yet a brand that will only target young girls basing the whole engagement just on girls and cars.
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“Last year, Aston created a female advisory panel to review current and future products and give feedback to shape vehicles. A hypothetical customer named Charlotte—a “wealthy and attractive American woman in her late 30s”—is the target audience for cars like the peppy 2017 DB11 Volante convertible, priced at $216,495. The marque is targeting a valuation of as much as £5 billion ($6.9 billion) in a potential initial public offering, according to Bloomberg News. Investors will have an eye on Aston’s planned expansion into the SUV segment, starting in 2019.” www. iol.co.za
Luxury cars are just as important and desirable for women as they are for men and it’s about time car manufacturers took stock of our aspirations, wants and needs holistically today and in the future.
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T R AV E L S E C T I O N
T R AV E L ETHIOPIA
“Ethiopia is a country in the northeastern part of Africa, popularly known as the Horn of Africa. It shares borders with Eritrea, Djibouti, Somaliland and Somalia, Kenya, South Sudan and Sudan. With over 102 million inhabitants, Ethiopia is the most populous landlocked country in the world and the second-most populous nation on the African continent with a total area of 1,100,000 square kilometres (420,000 sq mi). Its capital and largest city is Addis Ababa, Some of the oldest skeletal evidence for anatomically modern humans has been found in Ethiopia. It is widely considered as the region from which modern humans first set out for the Middle East and places beyond.According to linguists, the first Afroasiatic-speaking populations settled in the Horn region during the ensuing Neolithic era.” wikipedia Ethiopia is a beautiful contrast with a clear appreciation of their heritage
and culture whilst slowly modernising and catching up to first world countries. The country is opening up to foreign business and investment with new Prime Minister Abiy Ahmed selling brand Ethiopia to world. Ethiopia has the largest African diaspora and you can clearly see their influence in many parts of the capital Addis Abba. The capital is busy and construction is always on going, being that Ethiopia is on of the worlds fastest growing economies the new buildings and malls are clear evidence of this. Ethiopia recently held World Freedom Press Day, although historically many journalists have been jailed the growth of their democracy and leadership is clear with many reforms now setup to protect journalists and empower the youth of the nation. There is numerous forms of transportation with cabs, buses and larger taxis readily available, which is great if you’re a woman about town when you visit. The Head Quarters
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of many bodies and large organisations like UNICEF, the African Union and many other organisation has resulted in a influx tourists and thereby of foreign currency.The influx of tourists also means the tourism industry in Ethiopia has been steadily rising and with Ethiopia having the most profitable airline in Africa and International hotels like the Radisson, etc the high growth of tourism industry is set to continue.
If you’re looking to shop make sure you take a trip to the markets for Ethiopias renowned genuine leather bags and accessories, the markets are a great place to find a bargain as you can negotiate and get better prices for buying multiple items. We can’t take about Ethiopia without talking out it’s religious significance for many faiths in particular Christianity and Islam, many Christian artifacts have been found in Ethiopia. Ethiopia of course has challenges such the it’s usual confusion at their airports but their beauty and the friendliness far outweigh these.
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OYS TER BOX DURBAN
Oyster Box is an Instagramers dream with the beautiful sea view and the distinct red and white poolside decor just over looking the Indian ocean. The Oyster Box is very close to shops, restaurants, amenties and other hotels (but you’ll probably never want to leave). Its 2kms away from Gateway Shopping Mall the largest shopping mall in Southern Africa which would be a huge bonus for all shopping fanatics out there.
“The Oyster Boxoffers 2 outdoor pools, an award winning spa and free Wi-Fi, with rooms at the 5-star Oyster Box decorated with rich fabrics and furnishings.” africa-facts.org
“The rooms include satellite TV, Mini Bar facilities and tea/coffee making facilities. Some guest rooms offer a private lounge area, patio and plunge pool. The Ocean Terraces Restaurant overlooks the Indian Ocean and offers a delicious seafood and curry buffet. The Grill Room offers up the best premium steaks and seafood dishes. Guests reserving Half-Board reservations are offered a signature set menu, hosted either in The Ocean Terrace or The Grill Room.” africafacts.org Let’s not forget the gym and Spar cause we all know all work and no play make Didi a bland girl...
Oyster Box is situated in a relatively safe area of Durban called Umhlanga, Umhlanga has drastically developed just over a few years with hotels, shopping centres springing up to cater to the affluent neighbourhood by the ocean shore. If you’re a Fastfood junkie Burger King, Hooters and Woolworths are just a walk up the road. Oyster Box is just an extraordinary hotel, the views are simply breathtaking, the food scrumptous and ambience relaxing, what more could you want in a hotel? Ready to book your stay? head over to www.oysterboxhotel.com and get your travel bags ready.
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