BUSINESS
PUNT, PIVOT OR PROCEED:
Winning at Business in 2020
These Days, it’s All About Contingency Planning in Business.
By Danielle Klooster
W
ith Covid-19 numbers on the rise again, no one knows whether or not there will be another shutdown, whether or not increased restrictions will come back into play, whether or not it is safe to assume that we can carry on with business as usual. So many unknowns. Nonetheless, we still need to set our goals, make our action plans and move, with faith and commitment, toward those ends. But how?
Flexible and Adaptable If you are positive, visionary and forward-thinking, you are well-positioned to withstand economic storms, because your perspective and mindset are | 10
to always be on the lookout for opportunities, and you have faith in your ability to punt and pivot when necessary. You trust your instincts and believe that you will always land on your feet. These are good qualities to have or cultivate during this time of challenge and uncertainty. Flexibility and adaptability are staple approaches for you.
the pandemic struck Alberta, many, many businesses had to suddenly kick into “punt” mode, finding new ways to sell and distribute. In football terms, instead of running the ball or passing the ball, you feel you can reach the goal by punting. The goal is in the same place it always is – you just get across the goal line a different way.
Punt Being flexible means that you are open to taking on business – and delivering your business - from more than one path. You have solid processes and systems, but you’re not locked into only one way of doing things. You have enough breathing room in your systems to deliver your product or services in new or alternate ways – like virtually, for example. When
Thanks to Jeffrey F Lin for sharing their work on Unsplash.
