SHCCNJ Overview

Formed as a not-for-profit, the SHCCNJ has become the voice for over 120,000 Hispanic-Owned New Jersey businesses that contribute over $20 billion to NJ State’s economy.

SHCCNJ is USHCC’s 2016/2107 Hispanic Chamber of the Year, the Largest Chamber in the State of New Jersey, with proven results in the areas of education, training, procurement and networking.

Statewide Hispanic Chamber of Commerce of New Jersey

About the Chamber

The mission of the SHCCNJ is to promote the continued growth and development of New Jersey businesses while upholding the highest standards of conduct and excellence.

The Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ), had its beginnings in 1989 when Business leaders met with Governor Tom Kean and were encouraged to start a Chamber to foster, mentor and train Hispanic-Owned business in New Jersey.

Over the years, NJBIZ

has ranked our chamber among the largest in the state.

Recently in 2018, NJBIZ ranked our chamber #1 Top Chamber in New Jersey.

As a not-for-profit organization for over 30 years, SHCCNJ has become the voice of the 120,000 Hispanic Owned businesses that contribute over $20 Billion to the State’s economy. The Chamber is

Carlos Medina, President & CEO Luis De La Hoz, Chairman the premier vehicle to access the Latino community and its formidable purchasing power, as evidenced by our growth of non-Hispanic membership reaching 45 percent.

SHCCNJ is a voluntary membership network of individuals, businesses, Hispanic Chambers of Commerce and professional associations across New Jersey. The Chamber has been actively involved with various local organizations as well as the U.S. Hispanic Chamber of Commerce. We have leveraged those relationships to grow our Chamber in order to further serve our members. We are always working to find innovative ways to add additional benefits and value to our members and the community at large.

We accomplish our mission by: • • • • •

Expanding business opportunities Educate and train entrepreneurs and business owners Encouraging mutually beneficial ties with the public and private sectors Serving as an active and visible advocate in the political process Actively promoting trade between the business community of State, National and International counterparts

The Objectives of the SHCCNJ are: •

• • • • •

To provide technical assistance to small businesses, professional associations, and entrepreneurs via regional meetings, seminars, conferences and annual convention.

To strengthen and expand the network of Hispanic and professional business associations at the local and state level.

To identify and communicate the needs of the Hispanic and General business community by increasing relations with the corporate sector.

To influence legislation, policies, and program that have a positive impact on the small business community.

To continue to provide strong leadership for New Jersey with the United States Hispanic Chamber of Commerce.

To provide leadership and support for excellence in education NOW for future business leaders.

Board of Directors

as pictured on previous page, SHCCNJ’s Board of Directors from left to right: • John Leon • Dana Rodriguez • Guillermo Artiles • Carlos Medina, President & CEO • Luis De La Hoz, Chairman • Claribel Cortes, Vice-Chair • Myriam Cruz, Secretary • Miguel Bernal, Treasurer Not pictured: • Harry Ayala, Chairman Emeritus • Cristina Pinzon • Ana Rodrigues • Robert Polanco

New Jersey

Hispanic Entrepreneurship Training Program (HETP)

March

SHCCNJ’s HETP mission is to provide culturally and linguistically appropriate business education and mentorship services for free to Hispanic small business owners and aspiring entrepreneurs.

April HETP 2019 Graduating Class

Whether developing ideas into sustainable business platforms, assisting existing small businesses with tangible scaling strategies or providing narratives with real-world application, New Jersey’s over 120,000 Hispanic-owned businesses need an appropriate support system to flourish.

It is the concept of “familia” that allows our community to grow together, and sustain real growth. This program provides access to knowledge and tools, individual mentorship and coaching, and a community and network that arms our students with the skill set necessary to become successful. Application for our FREE program is always available.

August

Progr

SHCCNJ’s YEARLY S

Latina Entrepreneurship Training Series (LETS)

October

The LETS program is a bilingual business development and educational program particularly tailored to the needs of female Hispanic business owners.

This new program was launched in 2020 powered by Wells Fargo. It’s a natural extension of the hugely successful Hispanic Entrepreneurship Training Program (HETP), which entered its sixth year in 2020 and has improved, in very tangible ways, the lives of hundreds of minority-owned businesses.

November

Developed and run by successful female Hispanic business owners and professionals, the LETS program responds to the growing needs of Hispanic women entrepreneurs who have started a business, yet lack the appropriate resources, tools, connections and support systems necessary to expand and scale it up. The goal of the LETS program is to offer business education, individual coaching, mentorship, a supportive community and an expanded network of contacts for Latina business owners - AT NO COST – and, to create real opportunities for visibility and networking with the Hispanic community and beyond.

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December

SIGNATURE EVENTS New Jersey

Top 5 Fundraising Capabilities Profit $25,466.50 Staff Time $6,871.50 Expenses $9,961.93

Revenue $42,299.93

Health and wellness are at the forefront of a sustainable, productive lifestyle. With over one hundred

exhibitors from all industries, the Fair provides attendees with valuable information pertaining to health issues that concern us all. Large corporations, small businesses, restaurants and individual healthcare companies & organizations showcase products and services that can help you achieve optimal health.

Profit $15,677.05 Staff Time $5,461.50 Expenses $6,701.45

Profit $27,302.96 Revenue $27,840.00

The spice of life is in its variety.

Diversity in the workplace opens businesses to new markets with exponential growth potential. The Expo showcases a broad range of businesses with a commitment to diversity.

Attendees can expect valuable information pertaining to how to start a business, grow their existing business or simply how to get more work. The Chamber puts attendees in direct contact with Procurement officers from all levels of business and opens the discourse on how we can all grow as a familia.

Staff Time $5,243.50 Expenses $6,453.54

Revenue $39,000

The Annual Convention is a showcase of all those who work tirelessly with the Chamber to continue this mission. Over seventy exhibitors, government officials, corporate leaders and diplomats all come together to celebrate business as one familia. Whether you’re looking to make new business contacts, explore new opportunities or cultivate new relationships, the Annual Convention has become synonymous with excellence and commitment to the business community.

SHCCNJ’s 2018 Event REVENUE was $257,535 and generated a PROFIT of $124,839!

Profit $14,068.48 Staff Time $1,856

Revenue $20,250

Expenses $4,325.52

The Hospitality Fiesta & Cocktail runs concurrently with the NJ League Of Municipalities Convention in Atlantic City. It is a showcase for our members

in the hospitality and food industries.

Attendees include a proverbial A-List of New Jersey's public and private sectors, and affords all attendees a wonderful platform to network in the vibrant galleries of the Noyes Art Garage.

Profit $42,324.28 Staff Time $12,120.00

Revenue $128,145

Expenses $73,700.72

The gala is a who's who of New Jersey's finest in both the public and the private sector. The SHCCNJ presents prestigious awards each year to extraordinary and visionary individuals, as well as corporate and government advocates. The awards are based on those who have contributed to and who have demonstrated exemplary excellence and leadership in their professions.

SHCCNJ Differentiators!

WE SET GOALS Audience Theme Objectives Content WE WORK ON BUDGET Sources of Revenue Expenditures Tasks WE PROMOTE & ENGAGE Advertisements Social Media Editorial Press TV & Radio WE PLAN & EXECUTE Logistics Work Timelines Teamwork

New Jersey

OUR ABILITY TO DRAW IN THE CROWD! Cross Media Reach The Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ) is the premier vehicle to access the Latino community and its formidable purchasing power. Nationally, Latinos are opening new businesses at a rate of 2.5 times faster than the rest of the population. Moreover, 53% of all Hispanic-owned businesses in the US are owned by foreign-born Latinos.

Throughout the year, the SHCCNJ hosts numerous networking events both big and small. From Galas to Monthly Brunches, the SHCCNJ has the ability to reach over 22,000 connections on a daily basis.

SHCCNJ’s Current Memberships BROADCAST/ NEWS RADIO & TV

Memberships

4, 500

Media Outlets Partnerships To provide diverse content and member/ sponsor engagement, the SHCCNJ has partnered with media outlets such as:

Social Media We have worked hard to cultivate relationships with local, state, and national media outlets. SHCCNJ’s Media Partnerships provide added value to event sponsorship and member engagement. We share, multiple times a week, our direct marketing e-blasts, news, and specific information on our social media platforms.

Bi-Weekly Newsletter

ISPANIC C EH HA ID W

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#SHCCNJ

11,000 Weekly Reach

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#familia

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9,500 Impressions per Month

Contacts

Over 22,000 Contacts

Website Traffic

80,000 Impressions per month

SHCCNJ Mobile App 8,200 Impressions per month

200,000 Visits per month

Social Media Ambassadors

Members of this group are social media influencers that are members of our Chamber, belong to multiple industries and are committed to spread and share the Chamber’s and our sponsors’ messages with their network.

The Social Media Ambassador Program supports the business community by leveraging the strengths and resources of some of the Chamber’s programs and events. Acting as the face of the Chamber, Ambassadors serve their fellow members and the business community by communicating and supporting our programs, events, and initiatives.

New Jersey