Vol 97 Issue 4

ISSUE • 2012 VOL 97 10 ISSUE 04

THE THEOFFICIAL OFFICIALMAGAZINE MAGAZINEOFOFTHE THESTATIONERY, STATIONERY,HOME HOMEAND ANDOFFICE OFFICEPRODUCTS PRODUCTSASSOCIATION ASSOCIATION

125

YEARS OF BALLPOINT E-COMMERCE AS COMPETITOR INDUSTRY MOVERS AND GROOVERS TECHNOLOGY UPDATE

African Association for Stationery, Home and Office Products.

It is read by over 25 000 buyers and sellers of stationery and

NEWS Company News

03

office products each month.

EDITOR Mercédes Westbrook - mercedes@shop-sa.co.za SENIOR GRAPHIC DESIGNER Neil Caetano - neil@shop-sa.co.za

Technology Update 26 Business related news and reviews for the office products industry.

SUB EDITOR

Considering E-Commerce 22 A quick look at the pros and cons of entering the online retail market.

Financial Controller Bill André - bill@shop-sa.co.za ADVERTISING Anna-Marie West - anna-marie@shop-sa.co.za EVENTS & PRO Manager Wendy Dancer - wendy@shop-sa.co.za NATIONAL OFFICE Web Master: Neil Caetano New Membership: Rachel Skink Reception: Ruth Montsho BOARD OF DIRECTORS Allan Thompson, Kolok Unlimited

MARKETING SAVVY Turning Terrorists into Angels 8 Aki Kalliatakis discusses how businesses need to keep converting customers through service standards.

What’s in a brand?

18 Pinpointing those essential aspects needed to take your brand to greater heights.

ONLINE SAVVY Trust! The new currency 06 Gavin Moffat advises that building trust builds immeasurable returns for business.

YEARS OF BALLPOIN T E -C O M M E RCE AS COMPETIT OR

SPECIAL FEATURES Needful Things 04 Products to make your life step up to a more corporate calibre.

The ballpoint rolls into being 10 An exploration of the modern version of the ballpoint pen.

OB 8 10640

Clare Matthes - clare@shop-sa.co.za

Smart Folders

Shop SA ad.indd

125 INDUSTRY MO VERS AND GROOVE RS TECHNOLOGY UPDATE

www.shop-sa .co.za

Eco Pages 30 A green sustainability update.

THE THEOFFIC OFFIC IALIALMAGA MAGA ZINE ZINEOFOFTHE THESTATI STATI ONER ONER Y, Y,HOME HOMEAND ANDOFFIC OFFIC E PROD E PROD UCTS UCTSASSO ASSO CIATIO CIATIO NN

ISSUE 04

My Office Magazine is the official magazine of the Southern

vol ISSUE 97 10 ISSUE • 2012 04

vOl 97

Contents

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Electrical evolutions Power up your office with these practical plug-in devices.

24

Education 28 A look at what’s happening in the realms of education.

Debt Alert 30 Lauren Orritt advises business to understand their legal obligations when entering into contracts.

2012/09/12

11:32 AM

PEOPLE PersonAbility 21 My Office magazine catches up with Dave Jenkins.

Scene Around 33 Events, people and places in review.

IN EVERY ISSUE Crime Alert Web buttons Quick Find Retailer Guide Product showcase Buyers guide Punchline

02 32 37 36 40 48

Bill Bayley, Rexel Brian Taylor, Forms Media Independent Africa

Doing what’s right

Dion Botma, Ledger Systems Gary Pickford (Finance), Advanced Channel Technologies Geoff Logan, Waltons (Pty) Ltd

strictly reserved and no part of this magazine may be reproduced in

Society’s distrust for business to do what “is right” has created a host of demands on companies to prioritise their business ethics, Ethics Institute of South Africa CEO Prof Deon Rossouw said recently at the Graduate School of Business Leadership (SBL) Research and Innovation Day held on campus in Midrand.

Ethical business practices and companies demand that the people working within the organisation and, more importantly, leading these companies must have the highest standard of ethics. The country needs individuals who are capable of determining what is legal and what is morally wrong.

Legally, anti-corruption legislation including the

whole or in part without the written permission of the publisher.

Platinum sponsors:

George dos Ramos, City Office (Pty) Ltd Hans Servas (Chairman), Honorary/Life Member of shop-sa Helen Goodson, Redfern Print Service James Sibeko, Jabatha Paper & Stationery Ryan Bidgood (Vice Chair), OfficeNational Africa (Pty) Ltd Sam Pickering-Dunn, Managing Director, Staedtler SA Wessel Germishuizen, Libri Stationery CONTACT US PO Box 3226, Parklands, 2121 132 Jan Smuts Ave, Parkwood, 2193.

Tel: +27 (0)11 880 1147 Fax: +27 (0)11 880 1677 Email: info@shop-sa.co.za Website: www.shop-sa.co.za CONTRIBUTIONS Letters and editorial contributions are welcomed and should be addressed to the editor at editor@shop-sa.co.za. Publication cannot be guaranteed and is subject to space and the editor’s discretion.

THE LEGAL BIT Whilst every effort is made to ensure accuracy the publisher and editor cannot accept responsibility for supplied material. The opinions of contributors are not necessarily those of shop-sa. Copyright is

Stationery sponsored by

to the company for unethical business practices; losses from fraud, theft and corruption; shareholder alienation; a high staff turnover; litigation against the company and director liability implications.

Ethics Monitoring and Management Services MD Cynthia Schoeman echoed those sentiments, “The benefit of sound ethics is the ability to attract and retain top staff members,” adding that ethics offered “a unique source of comparative advantage” that could not be copied, delegated, owned, bought, sold or traded, but rather lived every day.

For more information, visit www.sblunisa.ac.za.

Office paper sponsored by

Member of the Audit Bureau of Circulation

PRINTED BY Colorpress (pty) ltd.

South African Prevention and Combating of Corrupt Activities Act 2004 and the new Companies Act, the US Foreign Corrupt Practices Act 1977 and the Sarbanes-Oxley Act 2002 have forced companies to rethink their ethics.

Rossouw said when companies applied a selfinterest consideration to their business ethics, there was the realisation that reputation, shareholder trust, investor confidence and an access to discerning markets play a role in developing an ethical business culture. Additional benefits include attracting and retaining talented staff and the inherent loyalty from the companies’ supply chains and customers.

The alternative offered scandal

Gold sponsors:

Silver sponsors:

Keeping shop-sa members abreast of criminal and fraudulent activity in the stationery and office products industry To sponsor the Crime Alert page contact 011 880 1147 REPORT CRIME AT info@shop-sa.co.za

company news

Bidvest’s normalised headline earnings per share up Bidvest results for the half-year to December 31, 2012, reflect an 18,2% rise in normalised headline earnings per share to 725,1 cents while normalised basic earnings per share are 24,5% higher at 724,4 cents. Normalised headline earnings exclude the abnormal profit of R399,1 million on the partial sale of the investment in Mumbai International Airport Private Limited in the comparative period.

Bidvest Chief Executive Brian Joffe reported reasonable trading results for the half-year to December 31, 2012 despite challenging trading conditions in many geographies. He commended management for their focus and commitment.

Mall construction continues While retailer share prices hang on with their fingernails and economists talk of a slowdown, retail developments are counter-intuitively going great guns, with construction happening or scheduled for completion in 2014 on 11 new malls nationally, from the 12 000m² toe in the turbid waters of Tugela Ferry to the 72 000m² leviathan of Forest Hill City, Centurion.

Of course, these properties could well cannibalise existing centres, so the race is on to upgrade. Rosebank, currently expanding from 37 000m² to 62 000m² at a cost of nearly R1 billion is a case in point.

Some of the big drivers for this growth are the ongoing urbanisation of South Africa’s population, the continued growth of the middle class and the fact that local authorities have made more land available for development.

Office Club welcomes new members Office Club recently welcomed Sekhoba Stationers and The Write Shoppe to its group.

Sekhoba Stationers is based in Sundowner, Johannesburg, Gauteng, while The Write Shoppe is based a Zevenwacht Mall, Kuilsriver, in the Western Cape.

www.shop-sa.co.za

Bidvest Office achieved modest revenue improvements – up 2,9% to R2,2 billion (2011: R2,1 billion) while trading profit dropped 7,4% to R130,7 million (2011: R141,2 million).

Expenses were well controlled. Operational performance was mixed. The stationery group recovered following a well executed back-to-school strategy.

Technology group results were acceptable, but were impacted by delays in major contract awards at Konica Minolta and Océ.

Results at GPT were good in a challenging market. Losses within the furniture business were stemmed. Demand rose significantly at Dauphin and Cecil Nurse. Furniture manufacturing orders are well up.

Unilever invests in manufacturing Unilever South Africa recently announced its latest investment in the construction of a new home care plant worth R800+ million. In addition to this new factory, over R200 million will be invested in upgrading and expanding existing plants.

The new factory will produce popular brands like Omo, Skip, Handy Andy, Domestos, Comfort and Sunlight amongst others.

The factory will be built in Anderbolt, Boksburg, adjacent to Unilever’s main distribution centre in South Africa.

Construction on the new site will incorporate Unilever’s latest manufacturing technologies and the first production is expected off the lines in 2014. This investment forms part of Unilever’s Sustainable living plan, which aims to double the size of its business whilst reducing its overall environmental footprint.

Skinstad to play on Itec team Springbok Rugby hero Bob Skinstad’s was initially announced as a brand ambassador for Itec Connect 2011 but soon moved his way up to part of the team.

Currently a company director at Itec Innovate in Cape Town, Skinstad used his competitive and winning talents to grow the business that specialises in office automation and provides expert business solutions.

The initial brand-related collaboration has evolved into a true meeting of the minds between Skinstad and Itec Connect, from a mutual interest in and association with sport and charity into an aligned vision of how to grow the business even further.

From a business perspective, Gavin Meyer, MD of the Itec Connect Group says, the former rugby star and Connect are a perfect fit because of his determination and work ethic.

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needful things

Corporate calibre A range of beautiful and useful items that will lend a corporate standard to any office environment.

Hold it together BOSTIK offers three essential adhesives for use in the office: the Cable adhesive; the Hard Plastic adhesive; and their Shoe adhesive. Clear, strong and quick drying, they are designed to glue all types of office emergencies and won’t yellow with age.

See their full range of products on www. bostik.co.za

BenQ vision Corporate consumers are impressed with the BenQ range of business monitors which impact any company’s bottom line by reducing annual power consumption by up to 33% a year. Their friendly BL-Series LED monitors are not only environmentally friendly, they are also ergonomic. For further information call 011 867 7763 or visit http://www.benq.com.

Scan in a mouse Westcon SA has introduced their latest Zebra ZXP Series 7 card printer that offers highvolume quality printing for ID and access control cards, loyalty and membership cards, stored value, gift and event cards. Its photo-print technology comes coupled with a laminator, to print durable and tamper-proof cards of photo quality, both quickly and reliably. Available to South African resellers through Westcon SA. Call Melandi de Plooy on 011 233 3333.

Downtime Recline in luxury, or ensure your customers get comfy.

Forms Media Independent Africa offers a team of qualified space planners and a wide range of exciting colour options to promote your image, interior lay-out and design of your office.

Contact: www.fmia.co.za

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needful things Eco-cool coffee Caturra have launched an environmentally friendly packaging solution for their complete range of espresso, filter and organic coffees. Sourced from exotic destinations all over the world, their coffee can be enjoyed guilt-free as it is now packaged in environmentally friendly, home compostable bags. Visit www.ilovecoffee.co.za or call 021 593 1199.

Go for gold Sheaffer Legacy Heritage will add a touch of class to any business meeting. Its distinct wide profile and signature is a deal-clincher that will add both luxury and a precise design element to the art of doing business. Visit http:// www.sheaffer.com to view their full range.

Put it out there Tower’s Magnetic Planner is easily placed on a fridge or adhered to any flat surface using the accompanying double-sided tape.

The Magnetic Planner allows you and the team to stay organised during the week. Available from leading stationers. See the full Tower range on www. towerproducts.co.za

www.shop-sa.co.za

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market barometer Acknowledgment Gavin Moffat / pothole spotter / asker of tough questions / CEO advisor / strategist / trainer / speaker / (gavin@puruma.com or www.twitter.com/gavinmoffat)

Trust!

The next big currency

I

recently attended a talk at the Gordon Institute of Business (GIBS) in Johannesburg entitled “Building Trust: the ultimate business challenge”. Having been to a number of talks at GIBS over the past decade, I was surprised that the talk was full and that the average age of attentive listeners was under 45.

My surprise was not because the venue was full, GIBS Forum talks most often are. It was also not due to the apparent interest in trust as both a challenge for business and in interpersonal relationships. It seems self-evident to me that the surprise stems from the question, “Why are we still discussing how important trust is?”

Trust is as immeasurably important, as Andy Atkins said in How Leaders Build Trust, “Companies with high levels of trust enjoy higher stock prices, improved profits, and better retention of key employees.”

There is sufficient research that shows unequivocally that trust is a cornerstone of business. That without trust, businesses have a high mortality rate.

Trust certainly seems to be a scarce commodity these days, across the globe. Here, in our own country there are trust issues from government to corporate, from cultural to personal environments.

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Yes, we may well be in an unenviable position as a result of 400 years of history, but we are doing little to rectify the situation and tread new ground.

The single factor that appears to be the fulcrum of trust within the business world is one of leadership. When an organisation has a leader who is authentic and operates from a place of integrity, the path to trust is already partially paved.

You may have heard the saying, “What you do is shouting so loudly in my ear that I can’t hear what you are saying.” As a leader you need to walk the talk, each and every day. No one expects you to be a saint; they just expect consistency and honesty.

Remember that not having trust in a relationship is like adding a layer of tax to all interactions. Each time communication or action is initiated, intention comes into question and this slows the process down. Often creating a bog of mistrust and a smelly outcome.

Everyone has the capacity to build trust and engender authentic relationships on a daily basis. We can do it with our children and our spouses, with our colleagues and our friends. We do it by showing up each day in a way that shows respect to those around us. Show respect and it will be returned.

‘Leaders can no longer trust in power but have to rely on the power of trust.’ m

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marketing savvy Acknowledgment Aki Kalliatakis is the Managing Partner of The Leadership LaunchPad, a company dedicated to helping clients become more customer driven. He can be contacted at 011 640 3958, or via the website at www.DelightYourCustomers.co.za.

Follow him on Twitter at @AkiKalliatakis or Leadership LaunchPad

Turning Terrorists into

Angels

What is your customer’s smile worth? And what is the price your business pays when a customer complains?

O

ne of my associates recently replaced the customer care manager of a major fast-food company who had gone on maternity leave for six months. Because everything was arranged at the last minute, she wasn’t briefed much on common processes and practices, but she did know how we like to deal with customer complaints.

One of the first calls was from an irate customer whose family’s fast food order had been messed up. He also happened to have 15 000 Twitter followers, who had already read a few tweets about his terrible experience. As she listened to him ranting and raving, he said,

“Even if they offered to do my laundry for the rest of my life, I’ll never go back again!”

Calling on her training, our new recruit listened and empathised by saying things like, “That must have been awful,” and “No wonder you are so upset.”

Within minutes, he had calmed down, and she personally apologised on behalf of the company and the manager of the branch.

He then, apologised for over-reacting, and they were able to discuss how this could be resolved.

The company’s policy was to selectively give vouchers to customers who had bad experiences. This she did immediately and as he was on holiday in Cape Town she arranged for the same order to be delivered to the hotel he was in.

At the end of the call, she innocently said to him, “Oh, and by the way, when will it be convenient for me to pick up your laundry?” At this, he burst out laughing.

Within minutes he was raving to his 15 000 Twitter followers about how well the company had responded to his complaint, using words like “unbelievable” and “fantastic”.

Customer complaints are extremely expensive to any company: • • • •

•

•

We don’t only lose the customer and their future purchases But it could cost us more marketing, promotional and PR activity Unhappy customers talk – a lot.

Unhappy customers are also more likely to take other “revenge” actions like abusing the staff, not paying accounts on time, making threats to sue, contact the media, or post on social media.

They become extremely pricesensitive, even while they support your more-expensive competitors.

In addition, the company needs to investigate every complaint, and offer customers refunds and compensation.

So what was so special? All you have to do is to remember LESTER. Listen Empathise Say sorry Thank them for bringing it to you Explain what you can do to sort this out Rectify with a win:win solution Of course, having a sense of humour helps, but it’s not essential. m

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feature

The ballpoint rolls into being Following its first invention, subsequent patents and redesigns, the ballpoint pen today has been refined to its current practicality and ease of use for writer’s across the globe.

I

n October, 1945, a crowd of around 5 000 people gathered outside the entrance of a New York department store known as Gimbels eagerly waiting for the store to open its doors.

The previous day, according to ideasfinder.com, Gimbels had placed a full page advertisement in the New York Times announcing the first sale of ballpoint pens in the country.

This new pen was depicted as a “fantastic, miraculous fountain pen, guaranteed to write for two years without refilling!”

Gimbels managed to sell its entire stock of 10 000 pens at $12.50 each.

The truth though, this “new” pen had not in fact been new at all and hardly

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worked any better than its predecessors.

The story begins in 1888 when John Loud, an American leather tanner, patented a roller-ball-tip marking pen.

Loud’s invention featured a reservoir of ink and a roller ball that applied the thick ink to leather hides. Loud’s pen, however, was never produced, nor were any of the other 350 patents for ball-type pens issued over the next 30 years.

The major problem had always been the ink. If the ink was too thin the pens leaked, and if it was too thick, they clogged.

Almost 50 years later the Hungarian journalist Laszlo Biro invented the ballpoint pen in 1938.

In 1935 this journalist has been editing a small newspaper and found he spent too much time filling his fountain pens and cleaning up smudges. He was also frustrated by the fact that the nib of the fountain pen would scratch or tear right through the paper he was working on.

Determined to develop a better pen, Biro and his brother Georg, a chemist, started

designing and formulating improved ink.

Biro had noticed that the type of ink used in newspaper printing dried quickly, leaving the paper dry and smudge-free.

The thicker ink would not flow through a regular pen nib however, prompting the pair to devise a new type of tip.

By fitting his pen with a tiny ball bearing in its tip, Biro managed to get the pen moving along the paper. The ball rotated picking up ink from the ink cartridge and leaving it on the paper.

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feature

Historical Outline

- The Battle of Ballpoint Pens The first pen-writing instrument was the quill pen dipped into dark paint. There was a need to lengthen the time between dips, eliminate splatter, eliminate smearing and improve pen handling.

• Early 1800s: The first designs for pens that could hold their own ink patented.

• 1884: L.E. Waterman, a New York City insurance salesman, designed the first workable fountain pen, the fountain pen becomes the predominant writing instrument for the next 60 years. Four fountain pen manufactures dominate the market: Parker, Sheaffer, Waterman and Wahl-Eversharp.

• 1938: Invention of a ballpoint pen by two Hungarian inventors, Laszlo Biro and George Biro. The brothers both worked on the pen and applied for patents in 1938 and 1940. The newformed Eterpen Company in Argentina commercialised the Biro pen. The press hailed the success of this writing tool because it could write for a year without refilling.

• May 1945: Eversharp Co. teams up with Eberhard-Faber to acquire the exclusive rights to Biro Pens of Argentina. The pen re-branded the “Eversharp CA” which stood for Capillary Action. Released to the press months in advance of public sales.

• June, 1945: Less than a month after Eversharp/Eberhard closed the deal with Eterpen, Chicago businessman, Milton Reynolds visited Buenos Aires. While in a store, he sees the Biro pen and recognises the pen’s sales potential. He buys a few pens as samples. Reynolds returns to America and starts the Reynolds International Pen Company, ignoring Eversharp’s patent rights.

• October 29, 1945: Reynolds copies the product in four months and sells his product Reynold’s Rocket at Gimbel’s department store in New York City.

Reynolds’ imitation beats Eversharp to market. Reynolds’ pen is immediately successful: Priced at $12.50, $100 000 worth sold the first day on the market.

• December, 1945: Britain was not far behind with the first ballpoint pens available to the public sold at Christmas by the Miles-Martin Pen Company. (source: http://inventors.about.com)

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The Ballpoint Pen Becomes a Fad Ballpoint pens guaranteed to write for two years without refilling, claimed to be smear proof. Reynolds advertised it as the pen “to write under water.”

Eversharp sued Reynolds for copying the design it had acquired legally. The previous 1888 patent by John Loud would have invalidated everyone’s claims, however, no one knew that at the time.

Sales skyrocketed for both competitors.

Nevertheless, the Reynolds’ pen leaked, skipped and often failed to write.

Eversharp’s pen did not live up to its own advertisements. A very high volume of pen returns occurred for both Eversharp and Reynolds. The ballpoint pen fad ended - due to consumer unhappiness.

• 1948: Frequent price wars, poor quality products, and heavy advertising costs hurt each side. Sales did a nose-dive.

The original asking price of $12.50 dropped to less than 50 cents per pen.

• 1950: The French Baron called Bich, drops the h. Starts BIC and selling pens.

• 1951: The ballpoint pen dies a consumer death. Fountain pens are number one again. Reynolds folds.

• January, 1954: Parker Pens introduces its first ballpoint pen, the Jotter. The Jotter wrote five times longer than the Eversharp or Reynolds pens. It had a variety of point sizes, a rotating cartridge and large-capacity ink refills.

Best of all, it worked. Parker sold 3.5

million Jotters at $2.95 to $8.75 in less than one year.

The Ballpoint Pen Battle is Won • 1957: Parker introduces the tungsten carbide textured ball bearing in their ballpoint pens. Eversharp was in deep financial trouble and tried to switch back to selling fountain pens. Eversharp sold its pen division to Parker Pens and Eversharp’s assets finally liquidated in the 1960’s.

• Late 1950’s: BIC held 70% of European market.

• 1958: BIC buys 60% of the New York based Waterman Pens.

• 1960: BIC owns 100% of Waterman Pens. BIC sells ballpoint pens in the U.S. for 29 - 69 cents.

BIC dominates the market. Parker, Sheaffer and Waterman capture the smaller upscale markets of fountain pens and expensive ballpoints.

• Today: The highly popular modern version of Laszlo Biro’s pen, the BIC Crystal, has a daily worldwide sales figure of 14 million pieces. Biro is still the generic name used for the ballpoint pen in most of the world. The Biro pens used by the British Air Force in WWII worked. Parker black ballpoint pens will produce more than 28 000 linear feet of writing - more than five miles, before running out of ink.

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feature

Oh so Staedtler Soon after Biros´ invention the potential of this fantastic new writing instrument was clear to the whole industry.

Staedtler started with the production of ballpoint pens after World War II in 1949. As the ballpoint pen was the first writing instrument of its time which allowed for ideas to be brought to paper without sharpening or refilling ink. The success story continued from year to year.

With different target group oriented shapes and additional line widths the assortment grew continuously.

Today, Staedtler has 500 different types of ballpoint pens including different colours, shapes and line width in its assortment.

The company manufacturers and supplies writing, colouring and drawing instruments, for school, professional, office and creative hobby use and promises an extensive range that stretches from the famous red and black pencil to ballpoint pens, to technical drawing instruments, polymer clay and its digital pen.

Staedtler has a wide range of ballpoint pens; however, the 422 pen currently in the limelight has a number of benefits. The pen’s soft grip provides exceptional writing comfort and the ability to write for longer periods. The quality ink provides a smooth writing performance and being retractable, it has a one hand experience. The company’s professional ballpoint pens add smooth writing to your everyday life for everyday or office use, exams or even love letters.

Staedtler ballpoint pens are predominantly manufactured in Germany and assure customers of a high quality standard. Besides that they offer a particularly smooth writing performance and Staedtler ballpoint pens are known for their jumbo refills which allow a considerably longer write out length.

The 422 ballpoint pens were recently launched locally in October and have since been extremely well received in the market. Staedtler SA has revamped its product range and the market will be seeing a number of innovative and exciting products shortly.

The brand is all about inspiration, innovation and fun and the company is enjoying communicating this with consumers in a dynamic way.

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s, letter e v o l r use ent fo eryday v e Excell d n king a ote ta n , s m xa

e

3 Retractable ballpoint pens

+ 1 free

422 Ballpoint pen was launched in South Africa in October 2012.

feature Pentel plays the pen game This year Pentel will be celebrating its 30th birthday. Proudly it claims the title of inventor of the rollerball pen and non-permanent marker.

Both these pens make use of water-based ink technology, which at the time was a revolutionary for a smooth writing experience.

The R50 Rollerball in Europe and the R100 Rolling Writer in the United States were a hit with consumers when they were launched over 40 years ago. Even the Queen has been known to use R50 pens at Ascot, boasts Pentel.

The introduction of gel ink to the market by Pentel also caused a worldwide sensation with their Hybrid Gel Pens, Milky Pens, and Metallic Gel Pens providing plenty of variety.

These all fall under the “water-based ink” technology umbrella, which is one of Pentel’s core strengths.

Energel Ink had been the outcome of the best elements from previous inventions. The smoothness of plain water-base ink, the quick dry ink and smudge free ink of the Hybrids, while the colours are also brilliant and fade resistant.

Pentel is very conscious about the use of virgin materials in its manufacturing and the company makes use of recycled materials where it can. This is referred to as their Recycology range.

Recycology is readily available in many Pentel products and is used without thought by many. The ethos behind Recycology is recycle, re-use, refill.

BIC Cristal – attractive and functional BIC Cristal is the fruit of the intuition and tenacity of the Baron Marcel Bich. In 1945 he joined forces with Edouard Buffard to create a company that manufactured writing instrument parts in Clichy, France.

When several ballpoint pens began appearing on the market, the Baron Bich noticed how much faster these instruments made writing and aimed to revolutionise the field.

In order to do so, however, their quality had to be improved and they had to be made affordable to all and every budget.

Bich bought the patent for the pen developed by the Biro and set out to find the ideal ink formula, as well as, the perfect fit for the ball and the ink tube. Here he made use of the skills and expertise of Swiss watch-makers.

He designed the future ballpoint pen to be attractive and functional.

After several years of working

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relentlessly and putting all of the company’s capital on the line, the miracle product was ready to leave the factory in Clichy in December 1950. The BIC Cristal was at the time only 0.50 French Francs and was refillable.

The launch of BIC Cristal came at a unique time in history as France was in the midst of full-fledged reconstruction. The country craved innovation, speed and above all useful products.

BIC Cristal was a hit from the very beginning. It was the right product at the right time; it made quality writing quick, portable, and very affordable.

Bich’s high quality mass production model appears to have been a success as 10 000 BIC Cristal pens were sold daily during the first year, and several million are still sold daily today.

BIC Cristal made its way to Belgium in 1951, to Italy in 1954, to Brazil in 1956, and in 1957 to the United Kingdom, South Africa, and the South Pacific. In 1958, it

set out to conquer the vast North American market.

The BIC Cristal ballpoint pen quickly found a loyal following.

The Baron Bich saw the need for advertising from the very beginning and surrounded himself with renowned designers and poster artists. Raymond Savignac, who created the popular ‘the BIC point turns and turns’, Elle court elle court la pointe BIC, campaign in 1952 and the schoolboy character in 1960, who, with a ballpoint head, has become the brand’s emblem for its many different products. m

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brand savvy

What’s in a brand?

Brand is made up of quality and service. The logo is the image of the brand, and people remember it through the experience your business delivered.

Y

our brand is your reputation - the most valuable thing you possess. A strong brand and the trust it engenders are the only aspects of your company that competitors can’t steal.

Brands are also the most powerful business tools in business as they help customers to understand the positioning of products in their market contexts. They also encourage customers to come back for repeat business.

The path to brand awesomeness is 1) a promise 2) a personality and 3) unwavering focus on that promise that will ultimately deliver you brand equity.

What remains key for a brand to be successful in its industry is consistency.

It must consistently deliver great services and great results from its product lineup or multiple services.

Research into current trends and your own brand’s data will improve your products and services in the creation of a successful brand, and enable the

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company to compete efficiently. This is why research and development is a must in any business.

What do great brands share?

• A compelling idea that captures customer’s attention and loyalty by filling an unmet or unsatisfied need.

• A resolute core purpose and supporting values: These remain in place even through the business strategy, where tactics are regularly revised to address and take advantage of the circumstances of the changing business environment.

• A central organisational principle: The brand position, purpose and values are employed as management levers to guide decision-making. This becomes so ingrained in leading organisations that they consciously ask themselves, “How will this decision impact upon the brand?” or “Is this on-brand?” According to Shelly Lazarus, chairman of Ogilvy & Mather, “Once the enterprise understands what the brand is all about, it gives direction to the whole enterprise. You know what products you’re supposed to make and not make. You know how you’re supposed to answer your telephone. You know how you’re going to package things. It gives a set of principles to an entire enterprise.”

• An ability to stay relevant:

Leading brands constantly maintain their relevance to a targeted set of customers, ensuring ownership of clear points of differentiation compared to the competition.

Not all brands are successful and successful brands can lose their way, the most common cause being that of lost leadership taking the brand for granted.

This usually happens when brand owners treat their asset as a cash cow, eroding the original brand idea and marginalising the customer experience. It goes without saying, a good product is only as good as the accompanying service.

How do you create a great brand?

• Brands should look to relevance, differentiation and credibility.

• Never lose touch with your customer or ignore a potential new audience.

• Make your customer real.

• Determine your ideal customer and market to that person.

• Be authentic and consistent in your messaging, visuals, and experience.

If you claim customer service is your most important differentiator, then return calls and emails in a reasonable amount of time and don’t leave people in an automated telephone maze to get the help they need. If you claim Vol 97 - Issue

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brand savvy

•

•

•

quality, make sure your products are up to scratch.

Bear in mind that people need to experience things multiple times before they stick. Be clear but be consistent – they need to see your message seven times before they are likely to remember it. The Nike swoosh did not see overnight success, it spent years and lots of money making that mark mean something to people. Don’t expect one ad to get you to your sales targets, or a website to get you all your customers. Branding is not the same as direct response marketing – it takes time and it should be integrated across all your customer touch points.

Brands that communicate unique selling propositions are the most convincing to clients and the easiest for them to remember. Ensure all of your communications - not just advertising and marketing pieces - are consistent with your brand. Everything your company distributes must reflect it.

Continually promote, publicise, and invest in your brand.

Building a business brand can be compared to training and conditioning an athlete: The harder he works, the better the results.

Who is a brand manager?

Brand-building skills require creative, intelligent, innovative, adventuresome, nurturing, disciplined and service focused managers. Brand managers are role models who portray appropriate behaviour and act in the best interests of the brand and company. Conversely, they must also challenge convention to keep the brand fresh by questioning what has become the status quo. They must be continually searching out what makes the brand unique. Customer preferences, competitive frameworks and market conditions are incredibly dynamic. Renewing and refreshing the brand to ensure continuing relevance, differentiation and credibility are the most strategic tasks and perhaps the most consuming tactically. Brand managers must determine what cannot change and what must change.

spoken word, action and service orientation… at the end of the day it is people who interact with brands and it is their emotional dynamics that the message is tapping directly into. m

“How will this decision impact upon the brand?” or “Is this on-brand?”

The questions CEO’s should be asking are: • How can my company ensure delivery on its brand promises to customers?

• How can I meet sustainability concerns and protect brand value?

• And how do I develop the type of workforce associated with a world-class brand?

Ultimately, brand custodianship should not just be left in the hands of the brand manager or CEO. Rather, each and every staff member should carry their own brand loyalty through every

www.shop-sa.co.za

my office magazine

19

personability

Dave Jenkins –

under-promise, over-deliver Dave Jenkins, the group managing director at Waltons, started his career selling in 1986, when he worked for a company called Reef and Rural Sales. He quickly worked his way up to sales and merchandising director.

Q&A Jenkins lectured sales and marketing management at Damelin and continued onto Games Africa, Hallmark and finally found himself at the helm of MegaPro Marketing. It was here that Bidvest managed to lure him away with the intention of whipping Waltons into shape.

“Why did I come over?” he repeats my question.

“I like a challenge,” he smiles.

“What brought me here was the challenge of turning an established business with a great brand heritage like Waltons around and making it a top class business, as well as being part of a fantastic company; Bidvest.

“Waltons has always made money, don’t get me wrong, but the structure of the business needed to change – it was run on a very decentralised basis as five independent businesses.”

Tell us about your childhood and some favourite memories of growing up?

I had a happy, fun childhood.

I spent a lot of time as a youngster in the bush and that developed my love for it.

I went off to Hilton College and then joined the military. I came out of my first year in the military as a commissioned officer in the artillery.

At what stage of life do you find yourself at now?

(Laughs) Well, it’s not downhill. My two boys are at St Andrews College in Grahamstown and I find myself at a stage in my life where I can do a lot of things for me.

What is your life’s motto or personal brand?

Work hard, play hard.

Under-promise and over-deliver.

Use three words to describe yourself?

Focused, decisive and fair.

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What is your business philosophy?

Good businesses are made by good people.

What do you do best?

Build teams.

What has been your greatest lesson in life?

There are two: Tenacity – never give up!

Discipline – I think any success is determined by discipline.

What is the one thing you can’t do without?

The bush.

Have you ever come up against something that was unethical?

Yes. I prefer to have nothing to do with it.

What is your favourite song currently?

I’m not a great one for current, I like the 80s.

What car do you drive and why?

Toyota Landcruiser, as it is my dream car and excellent in the bush.

Favourite social beverage?

Beer.

Tell us something about yourself, we didn’t know.

I used to be a body builder in my younger years. I spent 15 years gyming five times a week. (I need to get back to the gym now though).

How are you ‘proudly South African’?

I would never leave SA – I think we live in an absolutely amazing country. I’m going to be the last one to leave and I’ll be turning the lights off one day.

Do you practise ‘greening the earth’ in your personal or business life?

I recycle a lot at home and sustainability is high on the agenda at Waltons, we are very serious about reducing our carbon footprint.

Vol 97 - Issue

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We know that taking an idea and making it a reality is what we all do in business everyday.

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email: sales@nor.co.za

how to sell online

Considering E-Commerce

A quick look at the pros and cons of entering the online retail market.

O

nline shopping in SA has continued to hit record highs, especially during last year’s holiday season when online spending increased between 30-40% compared to previous years. The country’s internet economy has been projected to double to R103 billion by 2016 from the R51billion recorded in 2011.

Recent studies reveal that the internet economy contributes 2% to South Africa’s GDP and this contribution is rising by about 0.1% every year, resulting in 2.5% increases by 2016.

What does this mean for SA’s retailers?

An increase in online shopping is driving structural changes in the retail sector, according to a recent report issued by PwC. Online users in South Africa tend to fall within the medium to highincome sector of the population. “This group appears to have a strong pent-up demand for online services,” says John Wilkinson, PwC retail and consumer leader in South Africa.

However, Wilkinson says that South Africa’s online retail market is still relatively small and niche with a strong focus on consumer products such as books, music and DVDs. “This is unlike many of the developed markets, such as Asia and Australia, where there has been an explosive growth of online retailers. Suffice to say there is huge online potential that has yet to be discovered and tapped into in South Africa.”

Having already set up an important channel for their long-term future are Edcon’s CNA division, Walton’s with their e-store and Mr Price which are all already operating in the online retail market.

So how easy is it to tap into this market? Let’s consider the pro’s and con’s: The Pro’s: • There’s no loss to theft.

• You have access to 24 hour sales.

• You have national and international reach.

• Less employees are required.

• You can collect more data and get better visibility of your customers buying behaviour online, from age and location demographics, initial search terms, related items they are interested in and much more, easily collected via a simple analytics programme.

• You look bigger than you actually are.

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my office magazine

•

• • •

You can stock more items. A retail storefront will perform better for a business that sells a select amount of products, while an online store may work better for a business that carries an extensive selection.

Environmental factors such as position, weather, traffic, parking or increased petrol prices don’t affect you.

No bottlenecks or customer queues.

Your customers can easily promote your products via sharing on social platforms such as Twitter, Facebook and Pinterest at the click of a button. (Word of mouth marketing is very powerful and it is much easier for you to encourage this via an online store.)

The Cons: • There is more competition online - the web is where people go to get bargains and consequently competition is fierce.

Margins in online retail tend of be lower than on the high street and so retailers need to compensate by selling more.

• There is more admin required.

• There is less customer contact.

• There is no touch or feel of quality for customers and returns are time-consuming.

• There are lower margins. It has been found that consumers pay significantly more for products they can view in person and for the ‘experience’ within a retail store.

• Postage and shipping costs can be expensive.

• There is no passing foot traffic.

• There is less impulse buying.

• There is a dependency on hardware.

• There is less trust of the brand or product.

The solution? To have both, of course.

What you will need: • An online payment system such as PayPal, for example.

• You will need to pay for web hosting and technical support.

• You will pay for shipping and accepting online payments.

• You will pay for your desired domain name and for someone to develop your website and e-commerce platform.

• Y ou will need to handle fulfilment and shipping.

• You will need to maintain it.

• Building

a customer base is one of the mostessential components of starting a successful retail business, online or offline.

With a retail store, the potential customer base is limited to the surrounding area. Online, the customer base is limitless. m Vol 97 - Issue

3

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furniture

Electrical evolutions

Power up your office with these practical plugin devices. Order products through your local stationery service provider with details found on page 40.

This Miele vacuum cleaner covers carpet tiles to Persian plush.

Make your point quickly and easily with an electric pencil sharpener.

Shine your light on that important desk work.

Toast your sarmies for a tasty snack.

Be prepared for the onset of colder days before the winter-warmth rush starts.

Ambient sound takes on a whole new meaning with this slick pair of Trust Tytan speakers.

Other items you may want to stock up on: • Cordless telephone • Electronic label maker • Ellies extension reel • Surge protected multi-plugs • Battery recharger • Brita water filter 24

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PO Box 43501, Industria 2042, Rep of South Africa • 1 Blumberg Street, Industria West, Johannesburg, Rep of South Africa, 2093 Tel: +27 (0)11 226 5600 • Fax: +27 (0)11 474 9242 • sales@versafile.co.za www.ctpstationery.co.za

tech talk

Epson takes label printing mobile Building on its success in the business printing and labelling markets, Epson has introduced its range of portable, easy-to-use label makers known as LabelWorks.

The new range includes the compact LabelWorks LW-300, ideal for office labelling; the lightweight LW400 with backlit screen, designed for mobile labelling in almost any environment; and the LW-700, ideal for the maintenance industry. The three models address both mobile and desktop labelling requirements and are compatible with a wide selection of Epson label tapes that offer savings with its economical, nine-metre tapes.

The label printers boast a variety of features designed to save time, money and effort. They include an integrated keyboard for standalone operation, dedicated buttons for quick access to cutting and printing functions, and a storage function that lets users store favourite label designs in the label makers’ internal memory. The LW300 stores up to 30 designs, the LW-400 up to 50, and the LW-700 up to 100.

Epson’s wide selection of labels in 6, 9, 12, 18 and 24mm widths cover practically every labelling need.

The range includes standard, black, transparent, matte and writable matte paper labels, index tab and flag labels, a variety of colours such as fluorescent and pastel, and two adhesive strengths.

All Epson labels are very durable, water resistant and can withstand hot and cold conditions. m

New technology assists public transport operators Even though around 40% of South Africans use private vehicles to, and from work every day, public transport is still a reality for most South Africans. It is reported that more than 30% of South Africans use mini-bus taxis to get to their daily destinations, whilst traditional bus use has dropped significantly over the last decade. Trains have become ever more popular in the public eye with the Gautrain launch in the last quarter of 2011, but not everyone has access to this luxury speed train that only operates between Tshwane and Johannesburg.

For most low- to medium- income households, the logistics around getting to and from their place of work is still, at times a challenge.

TAP-I-FARE, a public transit technology product powered by Ctrack, is set to change this for the transport industry by giving owners and operators the ability to safeguard their asset/s and profits, while offering security and convenience for commuters and maintaining real-time

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visibility of their assets supported with their TAP-I-FARE mobile application at the same time.

Both Europay, Mastercard and Visa (EMV) and SA government legislation compliant, the TAP-I-FARE prepaid contactless payment system is interoperable and intermodal across the National Payment System.

It offers operators and commuters total convenience, security and transparency for the first time, with a reduction of fraud and greater security for the offline processing of transactions.

The TAP-I-FARE system collaborates with Ctrack’s renowned fleet management system, allowing real-time visibility of vehicles, along with a host of features including notifications regarding speed, fuel consumption, driver and vehicle behaviour and route monitoring.

Not only does this facilitate a safer driver behaviour culture, but it also keeps the vehicles secure and always visible through online or mobile software on one’s cellphone.

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tech talk

Unified Communication to Change SA Business Instant messaging, collaboration, and video conferencing are the unified communication features that will have the greatest influence on businesses in South Africa in the next two years, according to a recent survey conducted

by Avaya, a leading global provider of business communications applications, systems, and services.

The survey conducted in conjunction with the Mail & Guardian attracted hundreds of responses and included interest from small to large enterprises as well as government, education, finance, manufacturing and general corporate.

“The survey found that local companies see instant messaging, Web conferencing and mobility as the most valuable unified communication applications. This is reinforced by the fact that more than 40% of the companies surveyed have more than half of their workforce either mobile or tele-working,” said Selvin Kristnen, managing director of Avaya. m

Toshiba launches convertible Ultrabook Toshiba Gulf FZE recently announced the launch of its new 12.5’’ convertible Ultrabook. The Satellite U920t is a compact mobile computer that merges convenience and usability, offering an alternative for users who require a versatile machine in a compact form.

The Satellite U920t offers the best of both worlds: for content consumption, the convertible Ultrabook can be operated in tablet mode to take advantage of touch support with Windows 8, while for additional tasks which involve typing; the laptop mode is a welcome option. Toshiba’s new convertible Ultrabook is now available in South Africa.

education

Gauteng principal scoops NTA award

Invitation to all qualified educators

B

ilkes Bhano Vawda was the biggest winner at the 2012 National Teaching Awards held at Gallagher Estate in March. She scooped the Lifetime Achievement Award for her continued dedication and contribution to quality education in South Africa.

Vawda was one of 11

T winners whose work and dedication to the profession was recognised with more than 1 000 teachers from around the country attending the awards.

Minster of Basic Education Angie Motshekga and President Jacob Zuma presented the award to Vawda, who has been the principal of Marlboro Gardens Secondary School in

Johannesburg since 1998.

Speaking at the dinner Motshekga said the awards celebrated great and remarkable exploits of teachers who gave themselves to the education of the nation and its children.

“Through these awards,” said Zuma, “we are able to prove that the majority of teachers are professionals who are dedicated to their work.” m

he Department of Basic Education has extended an invitation to all appropriately qualified individuals seeking either permanent or temporary employment at public schools in South Africa to register for the Qualified Educators Recruitment Database.

Once you have submitted all the relevant documentation, your name will be added to the Qualified Educators Recruitment Database which is available on the www.education.gov.za. m

Venda ICT centre opened

T

eachers and learners in the Vhembe district of Limpopo now have the opportunity to change from the old way of teaching that only depended on the textbooks to a more modern way of teaching.

The minister of Basic Education, Angie Motshekga, in partnership with Vodacom in March handed over an Information Communication and Technology (ICT) centre in Vhembe.

The ICT centre consists of two classrooms; one equipped with laptops and the other with desktops.

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The facilities are a beacon of hope for the Makhado community, especially for learners and teachers who never had access to technology before.

The introduction of ICT into the schooling system has for ages been a priority of the Department of Basic Education.

One of the teachers from Nzhelele, Nethomboni Nngweni, said the centre came at the right time, as these learners enjoy technology, “Not only will the learners benefit from this, even us teachers will be upgraded; there has never been such an opportunity in this area before.” m Vol 97 - Issue

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eco news

Billboards become school bags Hundreds of old vinyl billboards have found new lives as backpacks, pencil cases and chair bags for primary school children across South Africa. The company behind the project is so keen for others to get involved that it is willing to incur all the costs around donation and recycling on their behalf.

The Ads to Bags campaign has given the vinyl skins from old BP advertising billboards a new lease on life in the form of school items. BP has asked other companies to donate their billboards, as the petroleum giant only has a limited number of their own billboards to recycle.

Chevrolet SA, Primall Media and communications company Black Brain have already stepped up and donated to the cause of helping the country’s less privileged learners, who now have access to new school bags and pencil cases.

Konica Minolta SA plants trees In line with its promise to operate in the most sustainable way, from an environmental, social and economic perspective, Bidvest company, Konica Minolta South Africa, has been supporting South Africa’s national greening and food gardening social enterprise, Food & Trees for Africa (FTFA), for five years and has most recently planted 2 013 trees at impoverished schools in the Polokwane and Kimberley regions.

This brings the total of trees donated by the company to 17 678 and illustrates its commitment to taking proactive steps against global warming.

eco news Vodacom - implementing renewable energy solutions Vodacom recently unveiled the largest solar array of panels on a single building in Africa at its offices in Century City, Cape Town.

The installation of the solar array is part of Vodacom’s ongoing drive to help reduce the amount of energy the company consumes.

The solar array is expected to provide up to 75% of all electricity power required by the building during peak production.

The electricity produced will feed into the two main distribution boards and a display panel, installed in the reception area of the building, and will display instantaneous power produced (yield), energy yield and carbon emission savings.

Youth’s green voices heard The third Generation Earth Youth Summit that took place in March was a “resounding success” according to organisers, attendees and partners alike. The summit was attended by approximately 450 primary and high school learners and university students from across the Gauteng region and as far afield as North West Province, as well as A-list celebrities and dignitaries. Socialite and event manager Edith Venter Schwartz, actor Emmanuel Castis, leading eco-fashion designer, Craig Jacobs, environmental activist and reigning Miss Earth South Africa, Tamerin Jardine, member of parliament and leader of the UDM, General Bantu Holomisa attended.

The primary school learners had several greening and art workshops where they learnt about reducing, reusing and up-cycling. The young learners left messages of support for the 49M energy efficiency initiative, planted herbs and seedlings in up-cycled aluminium Bevcan cans, created small wallets by up-cycling TetraPak juice cartons and bags out of empty chip packets. Each learner was able to leave the summit with something tangible that they had created from something deemed as waste and worthless.

Ricoh – most sustainable Ricoh is one of Global 100 Most Sustainable Corporations in the world for the ninth year and has been every year since the list’s inception in 2005.

The list recognised Ricoh in three areas: resource management, financial management and employee management.

“The list recognises companies that are best positioned to thrive in what’s known as a clean economy, which incorporates social, economic, ecological benefits and costs, and it indicates that organisations are aware of and know the full impact of their actions,” said Kevin Wilson-Smith, business excellence manager at Ricoh SA. “It shows us that our sustainable business operations are having a positive impact.”

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email: sales@redfern.co.za

THE LABEL SPECIALIST Stick with the best!

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速

ProPak Africa 2013 www.penflex.co.za

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www.shop-sa.co.za

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debt alert Acknowledgment

Ignorance bliss is

Lauren Orritt has been involved extensively in the debt recovery business for the past 20 years from a litigation perspective as well as from the legal advisory perspective. She consults for many suppliers, manufacturers and wholesalers within the home office products industry with a view to assisting them in reducing their bad debts whilst at all times attempting to avoid litigation and court involvement.

Know your legal obligations when entering into a contract with your supplier/creditor.

W

e are often approached with queries and complaints by bad debtors as to why they are liable to pay interest and costs to their suppliers/creditors on being handed over as a result of breaching their payment terms to such suppliers/creditors.

debt alert

It is a common yet incorrect belief that if they settle the outstanding capital amount only, that they will not be liable for any legal costs or interests that have been incurred as a result of them defaulting on their payments/ payment terms to their suppliers/creditors.

It is important to remember that where a contract comes into play – debtors must be extremely aware of all the terms of the contract that they are signing as they cannot rely on ignorance of such terms when the clauses need to be actioned - usually due to a default in payment.

Whilst suppliers/creditors have a legal obligation to ensure that their contracts and credit agreements are compliant with the National Credit Act and the Consumer Protection Act, they are still within their rights to claim interest and costs on any outstanding amounts (on condition that the charges are within the legal rates).

Unfortunately, when cash flow is tight – all too often the customer utilises the supplier/creditor as a bank and tends to stretch out their repayment to them as much as possible until such time as the supplier/creditor institutes legal action or puts the account on hold.

In our experience, suppliers/creditors are extremely accommodating with customers when they experience cash flow problems and will only hand an account over for collection, levy interest and costs charges when numerous attempts at recovery of their money have been exhausted.

But at this stage customers/debtors still believe that they only have to pay the capital amount back without any repercussion to themselves. Let’s remember that banks charge interest and costs in terms of their contracts, so why should it be any different for suppliers/creditors?

The procedures implemented by suppliers/creditors in practice often appear as though they are relaxing certain conditions and clauses of their contracts but the debtor must always be aware of their liability and they must be aware of the penalties that they are liable for, should they default on their payment terms with their supplier. If in doubt, know that it is the contract which will prevail and ignorance of what you have signed is no excuse. m

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strap

Quick Retail Finder National Office National Africa ( 0860 13 23 83

marketing@officenational.co.za www.on24.co.za

Gauteng

Your Retail Shop Guide

Pretoria - Laudium Century Office Equipment cc ( 012 374 9601/3/4

sini@telkomsa.net

7 012 374 9602

Use the new My Office directory QUICK RETAIL FINDER for easy access to stationery and office product outlets around the country and across the border.

Alternatively, if you are a retailer wanting to attract buyers and procurement officers in your area to your business or retail premises, view the affordable rates listed.

Nominal Fee: A listing, featured within your region of business, and consisting of company name, telephone, fax,

9

email and website details is charged at R100 for shop-sa members and R115 for non-members. Should you wish to add your logo to your listing, there is an additional charge of R275 for shop-sa members and R300 for non-members.

All bookings run on a 12-month contractual sign-up basis only. m

International Botswana- Gaborone The Future Pty Ltd ( 00267 393 4133

future@futureptyltd.com

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economic values people typically consider when making purchasing decisions

Either consciously or unconsciously, we all consider nine things when we are making a purchase. If you can master optimising these nine things in your product, you will be on your way to having an irresistible product.

1. Speed. How fast a product does its job. The faster it does the job, the better, because we are all short of time and attention span.

2. Efficacy. How well it does that job. The more efficient it is, the better, because we all wish to avoid pain, discomfort and hassle.

3. Usability. How easy it is to use. The easier to use, the better.

4. Reliability. How dependable it is. The more reliable the better, because we hate losing money.

5. Emotion. How it makes you feel. The more emotions it arouses, the better, because we all are driven to feel something.

6. Status. How it makes you appear to others. The higher it elevates us in status, the better, because we all wish to be regarded highly by others.

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7. Aesthetics. How beautiful it is. The better looking, the better.

This one is tricky because beauty is in the eye of the beholder.

It depends on many factors, but the better it looks, the more it will be desired.

8. Flexibility and adaptability. How many things it does. The Swiss Army Knife became famous for being a knife that did many things. So did the iPhone. The more things your product does, within a reasonable scope, the better.

9. Cost. What and how much you have to give up to get it. This is very much a function of perceived value. The more it appears that the price is much less than the value one gets back, the better.

Read more at http://www.business2community.com Vol 97 - Issue

3

product showcase

Rexel Auto+ 175x shredder • • • • • •

The Auto+ 175X incorporates Rexel’s revolutionary new Autofeed Technology and shreds 175 sheets at once, 7 sheets manual feed. Simply Stack, Shut, Go! It has a 32 litre bin and provides a full bin detection system It also shreds CD’s, staples and credit cards Security level S3 which cuts one A4 page into 400 pieces It includes Auto sleep mode, Auto wake mode and manual reverse to clear jams.

Quiet operation < 60dBA

Tel: 011 226 3300 Fax: 011 837 9489 Web: www.rexelsa.co.za

Rexel Auto+ 750x shredder • • • • • •

The Auto+ 750X is a large office automatic shredder that shreds 750 sheets at once, 10 sheets manual feed. Simply Stack, Shut, Go! It has a 115L bin, Security level S3 which cuts one A4 page into 400 pieces Also shreds CD’s & credit cards and staples Auto oiling, locking document chamber, continuous operation Incorporates Jam Free technology Quiet operation < 60dBA

Tel: 011 226 3300 Fax: 011 837 9489 Web: www.rexelsa.co.za

Quartet Magnetic Weekly Organiser • • • •

New from Rexel is the Quartet Magnetic Weekly Organiser which includes a black rewritable marker with eraser and 2 magnets.

White and Cork with an aluminium frame.

Size 190 x 585 mm Ideal for the home and office

Tel: 011 226 3300 Fax: 011 837 9489 Web: www.rexelsa.co.za

Olympus DM-550 Conference Kit Recording a board meeting or large gathering has never been easier. The sleek, portable aluminium briefcase houses the full recording system, starting with the DM-550 Digital Voice Recorder for recording high quality stereo sound, with an incredible 51 hours of battery life. Plug in the two ME-30 omnidirectional microphones and set them up on the enclosed tripods up to 5 metres apart. With the remote control in your hand, you’re ready to record for hours in high quality stereo. Plug in the AC adapter to extend the recording capability and when the meeting’s over, sync transfer the files to your computer.

Tel: 0860 00 1922 Email: sales@maynards.co.za www.maynards.co.za

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product showcase

KENTON ICE MAKER - Code: GJC070S • • • • • • •

24 Hour Production 6-8 minute cycle of ice making Soft touch LED display Bullet ice 2 sizes Water shortage indicator Flip up door Free Cooler Bag

Tel: 011 248 0300 www.koloksa.co.za

Philips DVT7000 – Optimized for Meetings The Voice Tracer meeting recorder 7000 captures every meeting in excellent and noise-free audio quality. The recorder also comes with a wireless remote control for convenient recording. Just put the 360° meeting microphones on the table, push record on the remote control and capture all voices from every angle. Perfect for disciplinary hearings and small company meetings.

Tel: 011 887 1056 Email: info@speech.co.za Web: www.speech.co.za

Kalaari Kalaari is part of the Antalis “Easy to choose...Easy to use” range of office papers. Kalaari is manufactured using pulp only from sustainably managed plantations to preserve our natural forests. Kalaari is an environmentally friendly A4 multi functional white copier paper, FSC™ mix source certified. It is inkjet and laser guaranteed, suitable for high speed copying with a CIE whiteness of 165, excellent opacity and has a smooth surface, is acid free with archival quality.

Kalaari is specially designed for trouble-free use in all your office machines. It is available in A4 80gsm packed 500 sheets in a ream with 5 reams in a box. Use Kalaari for memos, reports, copies and more. For a sample pack of Kalaari ‘Just ask Antalis’

Tel: 011 688 6000 • Fax: 011 6886163 Email: marketing.office@antalis.co.za www.antalis.co.za

If there is a school nearby!

You can sell Albums for the athletes medals.

• A3 Files for drawings.

• PVC covers for very expensive handbooks.

• Adjustable files for lectures.

• Bunting with logo’s for sport etc.

If in the last 30 years, lots of stationers countrywide could benefit with bulk orders from schools…why not you?

Surprise yourself and visit our website.

Tel: 056 931 0627 • Fax: 086 299 3767 Email: jsmplastic@lantic.net www.jsmplastics.co.za

38

my office magazine

Vol 97 - Issue

3

product showcase

Donau - A4 Board Dividers A4 Quality manilla board in bright solid colours. Muliti-punched with a printed contents panel. .Ref 3204 5 Tab Rainbow Divider .Ref 3205 10 Tab Rainbow Divider .Ref 3207 1-5 Tab Rainbow Divider .Ref 3206 1-10 Tab Rainbow Divider

.Ref 3208 1-31 Tab Rainbow Divider .Ref 3209 J-D Tab Rainbow Divider .Ref 3210 A-Z Tab Rainbow Divider

CTP Stationery

Tel 011 226 5600 • Fax 011 474 9242 Email sales@ versafile.co.za

Donau – A4 PP Dividers A4 Quality Polypropylene in bright colours, multi-punched to fit all binders with a printed contents panel. .Ref 7704095 5 Tab Rainbow Divider .Ref 7710095 10 Tab Rainbow Divider .Ref 7744095 12 Tab Rainbow Divider .Ref 7708095 1-5 Tab Rainbow Divider .Ref 7712095 1-10 Tab Rainbow Divider

.Ref 7736095 1-31 Tab Rainbow Divider .Ref 7726095 A-Z Tab Rainbow Divider .Ref 7737095 J-D Tab Rainbow Divider .Ref 7746095 1-12 Tab Rainbow Divider

Tel 011 226 5600 • Fax 011 474 9242 Email sales@ versafile.co.za

CTP Stationery

CTP Top Retrieval System Files • • • •

Light Weight 120gsm to Heavy Weight 350gsm Files to offer.

Product manufactured from quality Custodian paper.

Retail friendly packaging.

All files are recyclable and raw material is obtained from well managed sustainable forests.

Tel 011 226 5600 • Fax 011 474 9242 Email sales@ versafile.co.za

CTP Stationery

REDFERN RAILWAY & PACKAGING LABELS Redfern labels constantly on the move! Across borders; at airports; harbours; in the office and at home.

Available in the following Sizes: • 150X90mm This Side Up; • 150X90mm Railway label; • 150X60mm Packing slip enclosed; • 100X150mm Fragile – Handle with Care / Breekbaar hanteer versigtig • 250 labels per roll

Tel: 021 552 9680 • Fax: 021 552 9681 sales@redfern.co.za

w w w . s h o p - s a . c o . z a

my office magazine

39

Source products here A ADDING MACHINE, POINT OF SALE AND MACHINE ROLLS BSC Stationery - Treeline PaperGeni Rotunda ADHESIVES, GLUES AND SPRAYS BIC South Africa (Pty) Ltd - Correction Fluid, Glue sticks & Super Glue BSC Stationery - Treeline, Bantex, BIC, Bostik, Ponal, Pritt, Pentel, Faber Castell, Staedtler Palm Stationery Manufacturers - New Wave Freedom Stationery - Marlin ADHESIVE NOTES 3M SA PTY Ltd - Post-it ® BSC Stationery - Stick ‘n Notes

40

ART, CRAFT, GRAPHIC AND DRAWING MATERIALS BSC Stationery - Treeline, Pentel, Pilot, Henkel, Bostik, Staedtler, Faber Castell CTP Stationery - A4 coloured poster boards Faber Castell - Comprehensive range Freedom Stationery - Marlin Max Frank - Uni, Artline Pentel S.A (Pty) Ltd. - Oil pastels and watercolour paint

B BAGS AND CASES Bantex - Moulded pencil cases BSC Stationery - Treeline, Penflex, Gotcha, Staedtler, Bantex Flip File - Business cases.

Freedom Stationery - Space Case and Marlin Global Bag And Sportswear Manufactures Custom schoolbags ,tracksuits Kolok - Kenton Topmark - School Bags, Laptop Bags, Pencil Cases, Sports Bags, Luggage BATTERIES BSC Stationery - Eveready Nikki Distributors - Duracell Batteries Nikki Distributors - Energizer Batteries BIN RANGE

Bantex - Waste paper bins Krost Office Products

BINDING ACCESSORIES AZ Trading - Plastic Comb, Wire, Thermal & Covers Beswick Office Products - Fellowes BSC Stationery - Treeline, Rexel, Bantex CTP Donau - Donau files and slide binders, A4 poster board Martin Yale Africa - Comb, Wire Parrot Products - Parrot Comb Binding Machines Rexel Office Products - Rexel and GBC W Vos & Co - Renz covers & combs, ringwire BINDING MACHINES AZ Trading - DSB, Neorel Beswick Office Products - Fellowes Martin Yale Africa - Martin Yale Parrot Products - Parrot Comb Binding Machines Rexel Office Products - GBC and Rexel ranges W Vos & Company - Renz.

BOARDS BIC South Africa (Pty) Ltd - BIC Velleda School Whiteboards BSC Stationery - Bestboards, Pentel, Pilot, Artline, Penflex CTP Stationery - Flip Chart Pads Hortors Stationery - Legal Notices i.e. Basic Conditions & OSH Act and Leave and Absence Chart Freedom Stationery - Marlin Max Frank - Artline Flipchart Markers, Artline, Maxi whiteboard markers Palm Stationery Manufacturers - New Wave Parrot Products - Full range of boards and accessories. Custom boards printed to your specification.

Rexel Office Products - NOBO whiteboards, pinboards, easels and accessories BOOK COVERS Bantex - Book Covers CTP Stationery - Poly Prop Donau heavy duty covers Empire Toy & Stationery - Butterfly paper Freedom Stationery

Gordon’s Productions - contact paper woodgrain, marble, pattern designs. Magic cover back to school clear and coloured self adhesive paper. (4M rolls, A4 and lever arch).

Plastic coated brownkraft rolls and pre-cut polythene covers.

Grafton Paper Products Palm Stationery Manufacturers - brown paper rolls, poly rolls, gift-wrap RBE - Papersmart BOOKS AND PADS Bantex - Hard and soft cover noted range BSC Stationery - Treeline CTP Stationery - Impala and premier books and pads Freedom Stationery - Manufacturers Hortors Stationery - Legal registers Impala Vuwa Stationery Manufacturers Palm Stationery Manufacturers Power Stationery - Powerstar RBE - NCR Business Books BOXES AND CARTONS Beswick Office Products - Bankers Box to Boxes and Cartons CTP Stationery - Archiving Systems Rexel Office Products Specialised Filing Systems - Archive and Off-Site Tidy Files - Acid free archiving products

C CALCULATORS BSC Stationery - Treeline, Kaiser, Sharp Freedom Stationery Kolok - HP Nikki Distributors - Truly calculators Palm Stationery Manufacturers - New Wave Power Stationery - Powerstar Rexel Office Products - IBICO CALENDARS CTP Stationery - Diaries assorted sizes CALLIGRAPHY Max Frank - Artline

Effortless binding with perfect my office magazine 40 results

Vol 97 - Issue

CombBind C12

CombBind C20

CombBind C340

3

CombBind C150 Pro

buyer’s guide Canteen Kolok - Tea, Coffee, milk etc, Sunbeam(appliances), Cleansui (water filters and refills) Carbon Paper and films RBE - NCR Business Books CD’S, DVD’S AND DISKETTES Kolok - Verbatim, Kenon CLIP BOARDS Bantex - PVC and moulded plastic CTP Stationery - DONAU brand Parrot Products - Masonite and whiteboard CLIPS, FASTENERS AND PINS Bantex - Paper clips Freedom Stationery - Marlin Grip Binders Essentials, Stephens, Penguin Tidy Files - Filing solution COLOURING BOOKS Empire Toy & Stationery - Empire books Freedom Stationery - Marlin Palm Stationery Manufacturers - New Wave COMPUTER ACCESSORIES Beswick Office Products - Fellowes Kolok - Verbatim, Kenon Krost Office Products Pyrotec - Tower Inkjet-laser labels, business cards and photo paper COMPUTER CLEANING Beswick Office Products - Fellowes Pyrotec - Tower computer cleaning range Kolok - ComputerCare COMPUTER CONSUMABLES CTP Stationery - Full range of DONAU files KMP - for computer consumables Kolok Unlimited - Penguin (Ribbons, Toners, Inkjets,) ,Till and fax rolls Redfern Print Services - Redfern inkjet/laser/ copier labels and a full range of stationery labels COMPUTER HARDWARE Kolok Unlimited - Blazer UPS systems, Geha (Interactive white boards)

www.shop-sa.co.za

WireBind W20

MultiBind 230 Comb & Wire

See page 46 for contact details CORPORATE STATIONERY & GIFTING Star Stationers and Printers CRAYONS AND CHALKS BSC Stationery - Treeline, BIC, Henkel, Faber Castell, Staedtler Faber Castell - Wave crayons and pastels Freedom Stationery - Marlin Palm Stationery Manufacturers - Chalks and Crayons

D DESK SETS AND ACCESSORIES BIC South Africa (Pty) Ltd - Desk Set Solo Delux Bantex - Comprehensive range - moulded plastic BSC Stationery - Treeline, Bantex Freedom Stationery - Marlin Krost Office Products Ledger Systems - Falcon Products Rexel Office Products - Rexel Eco Range DIARIES, PLANNERS AND ORGANISERS CTP Stationery - CTP Brand Hortors Stationery - Legal diaries Rexel Office Products - NOBO planners, refills and T-card kits South African Diaries - For all your diary needs DICTATION - TRANSCRIPTION Olympus Audio S.A - Digital Voice Recorders, Transcription Kits and Accessories.

Powerhouse Dictation for Philips - Dictation, transcription, meeting recording, mini-tapes, foot pedals, accessories DRAUGHTING AND DRAWING OFFICE SUPPLIES CTP Stationery - A4 Poster Boards

E EMBOSSERS AND ENGRAVING Rubber Stamp & Engraving Co - Ideal & Trodat Embossers (pocket, desk and electronic), Trotec

CTP Stationery - Commercial envelopes Global envelopes Grafton/Star KZN ENVELOPES Merpak Envelopes - Simplistic, full range of printed and plain envelopes PaperGeni RBE - Papersmart ERASERS & ERASING / CORRECTION FLUIDS BIC South Africa (Pty) Ltd - Tippex tape, bottle and Pen BSC Stationery - Treeline, BIC, Artline, Faber Castell, Pentel, Pilot, Staedtler, Pritt Freedom Stationery - Marlin Max Frank - Uni Palm Stationery Manufacturers - Tape/Erasers Pentel S.A (PTY) LTD - Hi-Polymer and Ain eraser, correction tape and pens

F FAX ROLL MANUFACTURERS Rotunda

41

Files and filing African Filing Systems - Top retrieval filing and arching products Bantex & Viking - All filing and storage BSC Stationery - Treeline, Bantex Mobifile CTP Stationery - Full range of quality DONAU brand Flip File - Executive display files, expanding files, Document folders, dividers Freedom Stationery - Edo / Unifile Palm Stationery Manufacturers - Lever arch, Ringbinder files, Manilla flat folders Grafton/Star Kolok - Geha (Binding machines) Palm Stationery Manufacturers - leaver arch, ring binder files, manilla flat folders.

Pentel S.A (Pty) Ltd. - Display book Vivid, document file, clip file and presentation file Rexel Office Products - Prima and Rexel ranges Specialised Filing Systems - Top Retrieval, Archive and Off-Site Tidy Files - Filing solutions

ENVELOPES AND MAILING BSC Stationery - Leo Envelopes, Jiffy

www.rexelsa.co.za41 my office magazine

ClickBind 15

ThermaBind T400

Source products here FOLDERS Bantex BSC Stationery - Treeline, Bantex CTP Stationery - DONAU Brand Freedom Stationery - Marlin Palm Stationery Manufacturers - View files, polypropylene & board folders Tidy Files - Specialised

Max Frank - Shachihata, Artline Rexel Office Products - Numbering machine ink Rubber Stamp & Engraving Co - Trodat, Noris fastdry, security, numbering, franking. Laundry.

Rexel Office Products - GBC

FORMS - LEGAL AND MISCELLANEOUS Hortors Stationery - complete range of custom, company, miscellaneous, magisterial, etc.

J

LETTER TRAYS Bantex & Viking Krost Office Products

FURNITURE - OFFICE & SCHOLASTIC Krost Office Products - accessories New Era Office cc - Specialising in all office furniture desks, chairs, credenzas, boardroom tables, etc Reboni Furniture Group - Manufacturing and distribution of educational and office furniture Specialised Filing Systems - Cabinets, Shelving and Hi-Density

Janitorial Kolok - Goldenmarc (Cleaning products), Brooms, Mops and equipment.

M

L

MAILING TUBES CTP Stationery

G

42

GUILLOTINES AND TRIMMERS AZ Trading - DSB, Kobra Beswick Office Products - Fellowes, Vivid Martin Yale Africa - Martin Yale Rexel Office Products - SmartCut and ClassicCut W Vos & Co - Ideal

I INDEX TABBING AND DIVIDERS 3M SA - Post-it flags, Flag pen and highlighter Bantex - P.P and Manilla board BSC Stationery - Treeline, Bantex, Flip File CTP Stationery - DONAU Brand board and P.P Flip File - Index Tabs, Flip tabs Freedom Stationery - Marlin Palm Stationery Manufacturers Grip Binders Rexel Office Products - Rexel, Mylar and Prima board INKS KMP - for computer consumables.

LEGAL STATIONERY Hortors Stationery - All legal registers, forms, diaries etc

MARKERS BIC South Africa (Pty) Ltd - Permanent Markers, Highlighters, whiteboard BSC Stationery Sales - Treeline, Collosso, Penflex, Artline, Maxi, Pentel, Pilot, Bic Faber Castell - Permanent and non permanent Freedom Stationery - Marlin Interstat Agencies - Edding Max Frank - Artline , Maxi, Uni Parrot Products - White board, permanent and OHP markers. Wide range of highlighters Penflex - White board, flipchart, permanent markers, highlighters Pentel (Pty) Ltd. - Maxiflo, white board marker and paint marker Power Stationery - Powerstar

LABELS BSC Stationery - Treeline, Tower, Midmadex Freedom Stationery - Marlin Nor Paper Pyrotec - Tower stationery, inkjet-laser labels Redfern Print Services - Redfern Inkjet/laser/ copier labels and a full range of stationery labels Specialised Filing Systems - Filing Tidy Files - Filing solutions LABELLING MACHINES Kemtek Imaging Systems - Distributor of Brother P-Touch Labelling System LAMINATING MACHINES AZ Trading - DSB, Speedlam, Lamiace Beswick Office Products - Fellowes Kolok - GEHA and Galaxy

MATHEMATICAL GEOMETRY SETS & ACCESSORIES Freedom Stationery - Marlin Palm Stationery Manufacturers

Martin Yale Africa - Fujipla Parrot Products - Parrot A4 and A3 Laminators Rexel Office Products - GBC and Rexel ranges W Vos & Co - PEAK & Renz.

MINUTE AND GUARD BOOKS Hortors Stationery - Company registers, minute books and other legal registers Ledger Systems - Falcon products

LAMINATING POUCHES AND MATERIALS AZ Trading - A0 to ID card size Beswick Office Products - Fellowes Kolok - GEHA, Penguin laminating pouches and rolls Martin Yale Africa Parrot Products

Simply faster to the finish...

TM

Introducing the new line of Fusion Laminators

42

Vol 97 - Issue

my office magazine

Fusion 1000L

Fusion 1100L

3

Fusion 3000L

buyerâ&#x20AC;&#x2122;s guide

See page 46 for contact details

N

TRIBE - TRIBE Inkjet Paper and Film

NUMBERING MACHINES Rexel Office Products Rubber Stamp & Engraving Co - Reiner Dater/ Numberer (manual/electronic), Trodat

O OFFICE ERGONOMICS Beswick Office Products - Fellowes Back/Wrist/ Foot support; Notebook riser stand Rexel Office Products - Kensington copyholders, risers, footrests, Rexel range of electric staplers and punches which reduces chances of RSI (repititive strain injury) OVERHEAD PROJECTION AND ACCESSORIES 3M SA (Pty) Ltd. - Overhead film, transparency, multimedia Kolok - Penguin Transparencies Max Frank - Artline Parrot Products - Data Projectors, OHPs, screens and rear projection film Penflex - Penflex Overhead projector pens Rexel Office Products - NOBO

PAPER FOLDING MACHINES Martin Yale Africa - Martin Yale W. Vos & Co - Ideal PENCILS BIC South Africa (Pty) Ltd - BIC Evolution Graphite, BIC Matic Clutch ,Velocity Clutch, Atlantis Clutch, BU4 Clutch BSC Stationery - Treeline, BIC, Faber Castell, Pilot, Pentel, Uni, Staedtler, Henkel Freedom Stationery - Marlin / Edo Max Frank - Uni Palm Stationery Manufacturers Pentel S.A (Pty) Ltd - Hotshot, Mechanical Pencil, Techniclick Pencil.

Power Stationery - Powerstar Rexel Office Products - Rexel HB & Derwent Staedtler SA (Pty) Ltd - Tradition, Wopex, Technical, Clutch Pencils and lead PENCIL LEADS BIC South Africa (Pty) Ltd - Criterium 0.5mm leads Faber Castell - Extensive range, beginner to artist Freedom Stationery - Marlin Max Frank - Uni Pentel S.A (Pty) Ltd - Ain lead, standard lead various grades

P PAPER AND BOARD Antalis South Africa - Office paper and packaging solutions Bantex - Cube refills BSC Stationery - Apex Paper - Typek,Rotatrim CTP Stationery - DONAU A4 poster boards Empire Toy & Stationery - Butterfly paper Freedom Stationery Grafton/Star Kolok Unlimited - Geha (paper media), EPSON, HP, CANON, Nor Paper Palm Stationery Manufacturers - Cubes and board RBE - Papersmart Rexel Office Products - Prima Paper & Board

PENCIL SHARPENERS Freedom Stationery Palm Stationery Manufacturers Power Stationery - Powerstar PENS BIC South Africa (Pty) Ltd - Criterium 0.5mm leads BSC Stationery - Treeline, BIC, Faber Castell, Pilot, Pentel, Uni, Staedtler, Henkel, Lexi, Penflex Faber Castell Freedom Stationery - Marlin and Edo Max Frank - Artline, Maxi, Uni Palm Stationery Manufacturers Penflex - Penflex ballpoints and rollerballs Pentel S.A (Pty) Ltd - Superb Ballpoint, Energel Pen Power Stationery - Powerstar

PEN CARBON BOOKS BSC Stationery - Treeline, RBE Freedom Stationery - Marlin Power Stationery - Powerstar RBE - NCR Business Books PERSONAL STATIONERY Bantex - Telephone Management, Conference and Filing CTP Stationery - Home office and personal filing system, diaries Grafton/Star PLANNING BOARDS AND ACCESSORIES Parrot Products - Range of year planners, term planners, maps and in/out boards. custom printed boards designed to specification.

Rexel Office Products - NOBO planners POINT OF SALE PRINTER ROLLS PaperGeni Rotunda

43

PRINTING Olivetti Imports - Distributors of Multifunctional Printers / Copiers Star Stationers and Printers Kolok - Epson, Lexmark (Hardware), Hp Printers, Oki (Hardware) PRINTER CONSUMABLES Impression Management - Prinart, Logic, Q-Ink, Sanchi, Oliser and ATIKMP - For computer consumables.

Kolok - EPSON (inkjet, large format etc), LEXMARK, HP, Brother (Toners and Inks), Oki (Toners, inks and Ribbons), Tally Genicom (Ribbons), Seikosha (Ribbons), Panasonic (Toners and Ribbons), Kyocera (Toners), Printronix (Ribbons), IBM (Ribbons), Ricoh (Toners), Fujitsu (Ribbons) Nor Paper PaperGeni Royce Imaging Industries - Remanufacturers and suppliers of inkjet and laser cartridges Technical Systems Engineering - Suppliers of quality compatible cartridges and bulk inks for Epson, Canon, Lexmark, HP and Samsung

www.rexelsa.co.za43 my office magazine

www.shop-sa.co.za

Fusion 3100L

Staedtler SA (Pty) Ltd - Ball point, Fineliner, Gel and Pigment liner pens

Fusion 5000L

Fusion 5100L

Source products here PUNCHES AND PERFORATORS Bantex - Plastic and Metal Beswick Office Products - Kangaro BSC Stationery - Treeline, STD, Bantex, Rexel Freedom Stationery - Marlin Krost Office Products Parrot Products - Parrot range of punches Rexel Office Products - Rexel

R RUBBER STAMPS Max Frank - Schachihata X Stampers Rubber Stamp & Engraving Co. - Trodat RUBBER STAMP MANUFACTURING EQUIPMENT Rubber Stamp & Engraving Co - AZ Liquid polymer, TROTEC laser engraver, flash system

44

RULERS Freedom Stationery - Marlin Palm Stationery Manufacturers Penflex - PENFLEX rulers

S SCHOLASTIC SUPPLIES Bantex and Faber Castell BSC Stationery Sales - Treeline CTP Stationery Empire Toy & Stationery - Butterfly Flip File - Flip File display books A5, A4, A2, A3 Freedom Stationery - Marlin and Edo Gordon’s Productions - contact paper woodgrain, marble, pattern designs. Magic cover back to school clear and coloured self adhesive paper. (4M rolls, A4 and lever arch).

Plastic coated brownkraft rolls and pre-cut polythene covers.

Grafton Paper Products Impala Vuwa Stationery Manufacturers Max Frank - Artline, Maxi, Uni Palm Stationery Manufacturers Parrot Products - chalk boards/slates Power Stationery - Powerstar Pyrotec - Tower Adhesive Book Cover 45cm x 2m

44

SCISSORS AND CUTTERS Freedom Stationery - Marlin Palm Stationery Manufacturers Rexel Office Products SCRAPBOOKING Rexel Office Products - Trimmers and guillotines Rubber Stamp & Engraving Co - Making memories, Clearsnap, Marvy, Ranger, Bazzill, Carl SHREDDERS AND ACCESSORIES AZ Trading - DSB, Kobra, Roto, Repairs to all makes Beswick Office Products - Fellowes Kolok - GEHA entry level and high-end shredders Martin Yale Africa - Intimus, Martin Yale, PaperMonster Nikki Distributors - Nikki shredders Parrot Products - Parrot range of value shredders Rexel Office Products - Rexel range W Vos & Co - Ideal.

STATIONERY SUNDRIES - SCHOLASTIC BSC Stationery - Treeline, Pritt, Henkel, Staedtler, Pentel, Pilot, BIC, Bantex, Faber Castell, Artline, Penflex CTP Stationery - DONAU Scissors and cutting knives Freedom Stationery - Marlin, Edo and Unifile Palm Stationery Manufacturers - New Wave STENCILS Freedom Stationery STORAGE SYSTEMS CTP Stationery - Archiving Systems Suspension Files Kolok - VERBATIM (hard drives, USB sticks etc), HP Specialised Filing Systems - Filing Tidy Files - Filing solutions

T

SLATES Freedom Stationery - Marlin Parrot Products - Whiteboard and chalk board

TAPES 3M SA (Pty) Ltd. - Brand Scotch® MagicTM BSC Stationery - Sellotape, Brother Freedom Stationery Palm Stationery Manufacturers

SPECIALISED STATIONERY AND BOOKBINDING Ledger Systems - Law reports and periodicals

TELECOMMUNICATIONS NIKKI Distributors - Siemens office phones

SPIKE FILES Grip Binders

TELEX ROLLS AND TELETEX PAPER Rotunda

STAMPS, STAMP PADS AND INKS Rubber Stamp & Engraving Co - Trodat, preinked stamps, stamp and fingerprint pads

THERMAL ROLLS Rotunda

STAPLING MACHINES AND STAPLES Bantex Beswick Office Products - Kangaro BSC Stationery - Treeline, STD, Bantex, Rexel Freedom Stationery - Marlin Krost Office Products Interstat Agencies - Genmes Parrot Products - Parrot range of staplers Rexel Office Products - Rexel range

TONERS AND CARTRIDGES KMP - Computer consumables Kolok - PENGUIN (Inkjets and Laser toners), EPSON, LEXMARK, HP. PaperGeni TOP RETRIEVAL FILING Optiplan a div of Waltons - Paper based top retrieval filing systems

Vol 97 - Issue

my office magazine

STACK

SHUT

DONE

Autoplus 60 X

Autoplus 80 X

3

Autoplus 100 X

buyer’s guide

Specialised Filing Systems - Total Solution and more Tidy Files - Complete onsite and offsite filing solutions TOYS, HOBBIES AND GAMES Freedom Stationery Pyrotec - Toby Tower Stickers and Activities

See page 46 for contact details

V VISITORS BOOKS/REGISTERS Ledger Systems - Falcon Products - visitors books, hotel guest register, restaurant reservation registers

TRANSFER LETTERING AND SIGNS Parrot Products - Vinyl lettering TRANSPARENCIES Kolok - Penguin transparencies for inkjet and laser OEM, Penguin and HP Transparencies Rexel Office Products - NOBO range

45

DID YOU KNOW? • Buyers Guide is an affordable way of highlighting your brands while also introducing up and coming new stockists to the trade.

• The Buyers Guide is a valuable sourcing tool to market your business and the brands that you carry.

• Contact Wendy to book space on wendy@shop-sa.co.za or Tel: 011 880 1147

www.rexelsa.co.za45 my office magazine

www.shop-sa.co.za

Autoplus 175 X

Autoplus 250 X

Autoplus 500 X

Autoplus 750 X

contact details here 3M

Interstat Agencies - Cape Town

PaperGeni

(

011 844 9202

PvtBag X926, Rivonia, 2128

(

021 551 9555

Box 36696, Chempet, 7442

(

011 011 3900

info@papergeni.co.za

7

011 806 2388

Customer Serv: 0800 118 311

7

021 557 5456

Capetown@interstat.co.za

7

011 011 4099

www.papergeni.co.za

African Filing Systems

Interstat Agencies - Port Elizabeth

Parrot Products

(

011 896 5279

www.africanfiling.co.za

(

041 453 2558

Box 27693, Greenacres, 6057

(

011 607 7600

debbie@parrot.co.za

7

086 540 6892

info@africanfiling.co.za

7

041 453 8504

pe@interstat.co.za

7

011 615 2502

www.parrotproducts.biz

Antalis South Africa (Pty) Ltd

Penflex

Kemtek Imaging Systems

(

011 688 6000

Box 6893, Johannesburg, 2000

(

011 624 8000

Box 86173, City Deep, 2049

(

021 521 2400

Box 36964, Chempet, 7442

7

011 688 6162

marketing.office@antalis.co.za

7

0866 101 185

labelling@kemtek.co.za

7

021 521 2402/3

info@penflex.co.za

Antalis South Africa (Pty) Ltd - Cape Town (

021 959 9600

7

021 959 9640

Box 19231, Tygerberg, 7505

Antalis South Africa (Pty) Ltd - Durban (

031 714 4000

7

031 700 9253

Box 284, Umhlanga, 4320

Antalis South Africa (Pty) Ltd - Pretoria (

012 379 0060

7

012 379 0052

Box 4013, Pretoria, 0001

Antalis South Africa (Pty) Ltd - Bloemfontein (

051 447 8681

7

051 447 6765

Box 1795, Bloemfontein, 9300

Antalis South Africa (Pty) Ltd - Port Elizabeth (

041 486 2020

7

041 486 2219

Box 9088, Estadeal, 6012

Antalis South Africa (Pty) Ltd - Pietermaritzburg (

033 386 2078

7

033 386 2078

Box 1425, Pietermaritzburg, 3200

Antalis South Africa (Pty) Ltd - Botswana (

00267 391 2139

7

00267 397 5459

Box 1705, Gaborone

AZ Trading

Kemtek Imaging Systems - Cape

Pentel S.A (Pty) Ltd

(

021 521 9600

Box 181, Cape Town, 8000

(

011 474 1427/8

Box 202, Crown Mines, 2025

7

021 551 5032

brenth@kemtek.co.za

7

011 474 5563

www.pentel.co.za

Kemtek Imaging Systems - KZN

Powerhouse Dictation

(

031 700 9363

Box 15685, Westmead, 3608

(

011 887 1056

info@speech.co.za

7

031 700 9369

Sandim@kemtek.co.za

7

086 555 3833

www.speech.co.za

Kemtek Imaging Systems - PE

Power Stationery

(

041 582 5222

Box 15685, Westmead, 3608

(

032 533 4003

Box 1305, Verulam, 4340

7

041 582 5224

clinth@kemtek.co.za

7

032 533 3254

powersta@netactive.co.za

Kemtek Imaging Systems - PTA

Pyrotec

(

012 804 1410

PO Box 816, Silverton, 0127

(

021 787 9600

PvtBag X1, Capricorn Square, 7948

7

012 804 4286

johlettat@kemtek.co.za

7

021 787 9791

tower@pyrotec.co.za

RBE Stationery Manufacturers (Pty) Limited

KMP (

021 709 0190

Box 183, Steenberg, 7947

(

011 793 7321

sales@rbe.co.za

7

021 709 0199

kmppty@iafrica.com

7

011 793 7348

www.rbe.co.za

Kolok Unlimited - Head Office

Reboni Furniture Group

(

011 248 0300

Box 4151, Johannesburg, 2000

(

086 173 2664

7

011 248 0381

infojhb@koloksa.co.za

7

086 627 7737

Kolok Unlimited - Cape Town

www.reboni.co.za sales@reboni.co.za

Redfern Print Services - Cape Town

(

021 597 2700

Box 6385, Roggebaai, 8012

(

021 552 9680

Box 403, Milnerton, 7435

7

021 297 2799

infoctn@koloksa.co.za

7

021 552 9681

sales@redfern.co.za

Redfern Print Services - Durban

Kolok Unlimited - Durban

(

086 111 4407

www.aztradingcc.co.za

(

031 570 4900

Box 4206, Riverhorse Valley East, 4017

(

031 205 9598

dbnoffice@redfern.co.za

7

011 792 9732

sales@aztradingcc.co.za

7

031 569 6880

infodbn@koloksa.co.za

7

031 205 7092

www.redfern.co.za

Bantex

Redfern Print Services - Johannesburg

Kolok Unlimited Polokwane

(

011 473 9800

Box 43201, Industria, 2042

(

015 298 8795

Box 862, Ladanna, 0704

(

011 837 4119

Box 1445, Crown Mines, 2025

7

011 474 3101

slavepak@bantex.co.za

7

015 298 8315

infopol@koloksa.co.za

7

011 837 8917

jhboffice@redfern.co.za

Beswick Office Products

Kolok Unlimited - Port Elizabeth

Rexel Office Products

(

011 433 2686

Box 82319, Southdale, 2135

(

041 406 9900

Box 3163, North End, 6056

(

011 226 3300

www.rexelsa.co.za

7

011 680 2166

info@beswick.co.za

7

041 406 9920

infope@koloksa.co.za

7

011 837 2781

admin@rexelsa.co.za

BIC South Africa (Pty) Ltd

Rotunda

Kolok Unlimited - Namibia

(

011 474 0181

PO BOX 43144, Industria, 2042

(

00264 (61)370500

Box 40797, Ausspannplatz, Namibia

(

021 552 5135

Box 189, Maitland, 7404

7

011 474 6068

16 Maraisburg Road, Industria, 2042

7

00264 (61)370525

valne@kolok.com.na

7

021 551 3070

rotunda@iafrca.com

BSC Stationery Sales

Kolok Unlimited - Nelspruit

Royce Imaging Industries

(

011 420 3250

Box 278, Brakpan, 1540

(

013 758 2233

Box 4338, White River, 1240

(

011 792 9530

www.royceimaging.co.za

7

011 420 3322

sales@treeline.co.za

7

013 758 2235

infonel@koloksa.co.za

7

011 792 9480

sales@royceimaging.co.za

CTP Stationery

Kolok Unlimited - Bloemfontein

Rubber Stamp & Engraving Co - Head Office

(

011 226 5600

Box 43501, Industria, 2042

(

051 433 1876

PvtBag X01, Brandhof, Bloemfontein

(

011 262 1400

Box 931, Wendywood, 2144

7

011 474 9242

sales@versafile.co.za

7

051 433 2451

infobfn@koloksa.co.za

7

011 262 1414

trodat@rse.co.za

Empire Toy & Stationery

Rubber Stamp & Engraving Co - Cape Town

Kolok Unlimited - Botswana

(

011 614 2243

Box 261524, Excom, 2023

(

00267 393 2669

PvtBag B0226, Bontleng, Gaborone

(

021 448 7008

Box 931, Wendywood, 2144

7

011 614 3075

empire@netactive.co.za

7

00267 317 0762

clemencem@vbn.co.bw

7

021 448 7014

cpt@trodat.co.za

Faber Castell

Rubber Stamp & Engraving Co - Durban

Krost Office Products

(

011 473 9800

Box 43201, Industria, 2042

(

011 626 2067

Box 75401, Gardenview, 2047

(

083 377 4109

Box 931, Wendywood, 2144

7

011 474 3101

slavepak@bantex.co.za

7

011 626 2912

sales@krost.co.za

7

031 266 1082

dbn@rse.co.za

Flip File

South African Diaries

KZN ENVELOPES

(

021 638 3105

Box 2190, Clareinch, 7740

(

031 465 3992

P O Box 41259, Rossburgh, 4072

(

021 442 2340

Box 4862, Cape Town, 8000

7

021 633 6942

ashly@flipfile.co.za

7

031 465 1669

info@kznenvelopes.co.za

7

021 442 2341

phoneyman@sadiaries.co.za

Freedom Stationery - Johannesburg

Staedtler SA (Pty) Ltd

Ledger Systems

(

011 314 0953/4

Box 6459, Halfway House, 1685

(

011 433 1808

Box 82586, Southdale, 2135

(

011 579 1600

www.staedtler.co.za

7

011 314 0957

gpsales@freedomstationery.co.za

7

011 433 8863

info@ledgersystems.co.za

7

011 608 3497

admin@staedtler.co.za

Freedom Stationery - Cape Town

Specialised Filing Systems

Martin Yale

(

021 557 9152/3

36-38 Silverstone Rd Killarney Gardens

(

011 838 7281

phillip@martinyaleafrica.com

(

011 477 0640

7

021 557 9155

cptsales@freedomstationery.co.za

7

011 838 7322

www.martinyale.co.za

7

011 477 3528

Freedom Stationery KZN (Head Office)

www.specfiling.co.za

Star Stationers and Printers

Max Frank

(

032 459 2820

Box 478, Mandini, 4490

(

011 921 1811

Box 200, Isando, 1600

(

031 569 1061

luke@starstat.co.za

7

032 459 3255

sales@freedomstationery.co.za

7

011 921 1569

sarah.schoeman@tigerbrands.com

7

031 569 1094

www.starstat.co.za

Freedom Stationery - East London (

043 731 2422

Box 14111 West Bank 5218

7

043 731 2421

elsales@freedomstationery.co.za

Global Bag And Sportswear Manufactures

Maynards - Olympus Audio S.A / Olivetti Distributors (

0860 00 1922

Technical Systems Engineering

sales@maynards.co.za

(

011 708 2304

Box 1532, Northriding, 2162

www.maynards.co.za

7

011 708 1799

sales@tse.co.za

Tidy Files

Merpak Envelopes

011 943 4210

(

031 305 6507

P.O Box 18586, Dalbridge, 4014

(

011 719 7700

sales@merpak.co.za

(

7

031 301 6553

www.globalbags.co.za

7

011 885 3174

www.merpak.co.za

Topmark

www.tidyfiles.co.za

(

011 837 8045

(

031 465 5544

envelopes@absamail.co.za

(

011 334 2013

Box 10383, Lenasia, 1821

7

011 837 7442

7

031 465 5634

www.envelopes.co.za

7

011 334 7358

kuban@neweraoffice.co.za

Tower (Division of Pyrotec) - Cape Town

Global Envelopes

New Era Office cc

info@topmarksa.com

(

021 787 9600

(

031 705 8713

Suite 69, PvtBag X4, Kloof, 3640

(

0860 006731

cpt@nikki.co.za

7

021 787 9791

7

031 705 8714

jacquie@gordons.co.za

7

0800 204868

www.nikki.co.za

Tower (Division of Pyrotec) - Johannesburg

Gordon’s Productions

Nikki - Cape Town

PvtBag X1, Capricorn Square, 7948

(

011 611 1820

59 Lepus Rd, Crown Mines, 2025

(

011 262 0777

Box 550, Bergvlei, 2012

(

0860 006731

dbn@nikki.co.za

7

011 611 1834

tower@pyrotec.co.za

7

011 262 0780

sales@graftonpaper.co.za

7

0800 204868

www.nikki.co.za

Tower (Division of Pyrotec) Durban

Grafton/Star Paper Products

Grip Binders (

011 421 1300

Nikki - Durban

(

031 701 0192

Box 594, Pinetown, 3600

(

0860 006731

jhb@nikki.co.za

7

031 701 1285

tower@pyrotec.co.za

7

0800 204868

www.nikki.co.za

Tribe

Nikki - Johannesburg orders@tigerpaper.co.za

Hortors Stationery (

011 620 4800

Box 1020, Johannesburg, 2000

Nikki - Pretoria

(

011 314 4746 (Jhb)

Box 6280, Halfway House, 1685

7

086 612 4663

orders@hortors.co.za

(

0860 006731

pta@nikki.co.za

7

021 386 4261 (Cpt)

tribe@global.co.za

7

0800 204868

www.nikki.co.za

Versafile

Impala Vuwa Stationery Manufacturers (

036 634 1535

Box 389, Ladysmith, 3370

Nor Paper

7

036 634 1890

impalastat@mweb.co.za

(

011 011 3900

7

011 011 4099

Impression Management

sales@nor.co.za

(

DBN 031 777 1222

www.impression.co.za

Optiplan a division of Waltons

(

JHB 011 708 7743

sales1@impression.co.za

(

011 620 4000

Pencil Park, Croxley Close, Herriotdale

(

CPT 021 592 0847

7

086 681 8256

rcurrin@gp.waltons.co.za

Interstat Agencies - Durban

Palm Stationery

(

031 569 6550

Box 201707, Durban North, 4016

(

031 507 7051

viran@palmstat.co.za

7

031 569 6559

interstat@mweb.co.za

7

031 507 7053

www.palmstat.co.za

(

011 226 5600

Box 43501, Industria, 2042

7

011 474 9242

sales@versafile.co.za

W. Vos & Company (

011 493 7139

www.wvos.co.za

7

011 493 8807

info@wvos.co.za

win this

Win This!

Send your entry to competitions@shop-sa.co.za with your contact details and the name of the product in the subject line.

Canon Value Bundle This PowerShot A810 Black delivers real value: excellent, easy-to-achieve image quality at an affordable price. With Smart Auto, there’s no fussing with camera settings; the camera automatically optimises setting for 32 predefined shooting situations. Video is smooth and gorgeous in 720p HD - just press the dedicated movie button to start shooting.

This is a high-resolution, high performance camera, with a 16.0 Megapixel Image Sensor and DIGIC 4 Image Processor. Zoom in and get more image in every shot with the 5x Optical Zoom with 28mm Wide-Angle lens; Digital IS ensures blur-free shooting. Fun Scene Modes for exciting effects, a Help button with easy explanations, and easy AA battery power all add up to make the PowerShot A810 digital camera a smart choice! This prize comes with a 4GB Verbatim SD Card and a Lowepro Camera Bag. m

Look good, Know it

Nail at Shepherds Pamper Studio in Johannesburg is offering a free manicure and pedicure to a lucky My Office professional. Visit their sea-side themed studio at Shepherds Market, 339 Jan Smuts Avenue, Craighall Park Johannesburg.

Hours: weekdays 7.30-16.00 and Saturdays 8.00 – 15.00.

Contact them on 011 325 5717 or visit www.nailsatshepherds.co.za

Look good. Know it.

The joy of a journal CTP Stationery is giving away five hampers consisting of three beautiful journals in the different size categories.

Each uniquely designed journal makes a beautiful gift for a loved one or keep them all for yourself to journal your way through life! For more information visit www.ctpstationery.co.za m

www.shop-sa.co.za

my office magazine

47

punchline

Crack us up!

Send us your funniest caption for the photograph below and you stand a chance to win a Rexel Laminator H220-RR valued at R2 000. Send your Punchline and contact details to competitions@shop-sa.co.za with Punchline in the subject line.

Win

The Rexel Laminator is 33% faster than competitor machines, taking just 45 seconds to laminate a standard A4 pouch or 80 pouches per hour, with an additional cold setting for heat sensitive documents. Other features include: • Automatic switch off after 30 minutes of inactivity.

• Exit tray keeps pouches straight as they come through the heated rollers for a perfect, warp-free finish • Incorporates SureFlow™ Technology reduces jamming significantly for stress-free laminating and maximum productivity • Laminates up to A4 size including ID cards, notices and certificates • Modern, compact design easy to move around and suits most office and home environments • Single touch button interface: simple to use, no previous experience required • Three heat settings accepts 2 x 75 micron (150 in total) • pouches, 2 x 100 micron (200 in total) and 2 x 125 micron (250 in total).

Winning caption for VOL 97 Issue 2: These will hatch! Trust me, I’m the Easter Bunny.

Chris Beswick - Griffin Projects

Vol 97 - Issue

3

PERSONALISE

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