CHOOSING SELF-DEFENSE
AMMO
LAW ENFORCEMENT
NEW PRODUCTS
TRENDS IN CONCEALED CARRY PAGE 32
NEW PRODUCTS
FIVE MINUTES WITH: SILENCER CENTRAL
FYI: SIG SAUER’S DEALER COMMITMENT
THE SIMPLE TRUTH: FAMILY AFFAIR
RELEASES EFLX IN FLAT DARK EARTH
IMAGING
The TD5 Dual Spectra Imaging device is a highly versatile and sensitive aiming device that allows the user to quickly switch between thermal imaging and visible light images. The device features a rangefinder with a range of 1200 yards, and a low temperature polysilicon (LTPS) display that provides clear and high-quality images with 100mm eye relief and a 2.9µm pixel size.
One of the key advantages of the TD5 Dual Spectra Imaging device is its highly sensitive IR sensor, which has a Noise Equivalent Temperature Difference (NETD) of less than 25mK. This allows the device to perform exceptionally well even in low-contrast thermal environments at great distances, making it ideal for long-range targeting applications.
LRF DETECTION RANGE
1200 yards
DIRECTION ADJUSTABLE IR
850nm longer range
940nm lower visibility
PIXEL SIZE
CMOS sensor : 2.9µm
VISIBLE LIGHT / IR DUAL SPECTRA
Yes
OBJECTIVE LENS FOCUS LENGTH
Visible light 50mm IR 35mm
IR Sensor （NETD）
<25mK
Easy-to-rack slide
Double stack 13-round capacity
Slide-mounted optic ready
For 2023, the EFLX pistol sight by EOTECH will be available in Flat Dark Earth color to complement the large number of FDE pistols in the marketplace. The EFLX offers a durable, heavy-duty aluminum housing that provides a large, square viewing window, similar in shape to the battle-proven EOTECH HWS sights. In pistol use, reflex sights allow faster target acquisition than iron sights and excel in low-light conditions. The ELFX is ideal for professional use, hunting, home defense, and recreational shooting.
The EFLX is available in either 3- or 6-MOA aiming dot models. A 3-MOA dot improves precision on close-range targets while the larger 6-MOA dot is quicker to find. Shooter preference, target size, and engagement distance are critical factors in selecting the best aiming dot size. The sight’s windage and elevation are adjustable in 1-MOA clicks for rapid zeroing. The EFLX also offers unlimited eye relief and indistinguishable parallax to allow for accurate shooting wherever the dot or the user’s head position may be.
The EFLX Mini Reflex Sight features eight daytime brightness settings, including an
ultra-bright level and night-vision setting. Using ergonomic push-button controls, users can easily switch between brightness levels. Further, the Mini Reflex Sight includes two programmable shut-off options. A no shut-off mode provides an always visible aiming dot, ready when needed; an auto shut-off mode powers the sight down after 12 hours of inactivity, extending battery life. A single 2032 battery provides long run times, and when it’s time to change the battery, an easy access top-load battery compartment makes the process quick and straightforward.
The EFLX is capable of being mounted directly onto an appropriately milled slide or onto a rear dovetail mounting adapter (sold separately). The mounting configuration is compatible with the Leupold Delta Point ProT footprint. Two torx flathead fasteners are included for mounting the EFLX directly to an appropriately milled slide.
The EOTECH EFLX sight is a lightweight, compact, and cost-effective optic solution engineered with the pistol shooter in mind. Plus, the versatile MRS can work equally well as a secondary 1X optic for firearms equipped with magnified optics.
GAIN
Over the past couple of years, millions of new gun owners have entered our space. Many of these purchases were spurred by well-founded concerns for personal safety. A nd of these millions, a sizable chunk desire to carry a concealed firearm . That’s why in this issue you will see a pronounced focus on concealed carry.
Logan Metesh, who wrote “Trends in Concealed Carry” (page 32), provides a succinct look at a number of developing trends, including interest in larger calibers and appendix-carry holsters, among others.
Mia Astine, who wrote “Choosing a Concealed Carry Firearm for Women” (Page 26), delivers valuable insights into this increasingly important market segment. She tackles an age-old question first: revolver or semi-auto? In answer to this, she discusses grip, operation, caliber and controllability, and comfort. Of the four, comfort is a vital consideration. “If they aren’t comfortable with their gun, they won’t train with it; and if they won’t train with it, they won’t gain the necessary expertise to be a confident, competent, and safe shooter,” she says.
The other considerations involve a series of tradeoffs. Here’s one example. “Choosing a larger caliber will increase stopping power when shooting a threat; smaller-caliber guns won’t create as much ballistic damage when they hit the target. As you see, your customer needs to realize there will be tradeoffs. They’ll need to decide what is important: size, stopping power, recoil management, and the ability to conceal the gun.”
And then there is the question of ammo. As author Travis Pike says (page 40), “When shopping for handgun ammo, your customer will be confronted with a wide variety of bullet weights. This occurs with every caliber and can be very confusing. For example, if you start shopping for 9mm hollow points, you’ll see three common weights: 115 grain, 124 grain, and 147 grain, which might leave you asking which one is the best for self-defense.
“Each one could be the right answer, but it really depends on your customer’s gun. Part of proper penetration and expansion depends on the velocity of the round. Heavier rounds move slower, and longer barrels help the rounds move faster. If you are going to fire a heavier round, it’s often better to fire it from a longer barrel to ensure it reaches the right velocity to properly penetrate and expand.”
Pike also notes that bullet weight can also have a slight effect on recoil. It can be almost imperceptible, but it might be something worth considering for those who are recoil sensitive.
One point of emphasis here is to keep in mind that self-defense ammo is purpose-built to be as effective as possible when used in a self-defense situation. High-quality self-defense ammo is designed to maximize reliability to ensure it will always fire when you pull the trigger. It costs more, yes, but cheap ammo in this case is a foolish purchase.
It doesn’t take much to find good defensive ammo these days, though there is admittedly a sea of it out there vying for the attention and the purchase power of consumers. And that’s why knowledgeable dealers are so critical to the process.
Slaton L. White, EditorEDITORIAL & CREATIVE
EDITOR w SLATON L. WHITE
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ART DIRECTOR w TOD MOLINA
ADVERTISING
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SHOT BUSINESS is published six times a year: January/February, March/April, May/June, July/August, September/October, and November/December by COLE Publishing, Inc., 1720 Maple Lake Dam Road, Three Lakes, WI 54562 and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470-2359.
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Built on a solid foundation, the striker-fired XD-M Elite 4.5” OSP 10mm in Desert FDE combines capable capacity with powerful performance. The 4.5” match-grade Melonite-finished barrel maximizes ballistic performance, and the ergonomic frame houses a 16-round, double-column stainless-steel magazine. Two magazines are included.
Featuring the Optical Sight Pistol (OSP) system, the Desert FDE XD-M Elite 4.5” 10mm features a removable seamless cover plate that covers a mounting interface for installing the optic of your choice with available mounting plates. Topping off its forged steel slide is Springfield Armory’s excellent Tactical Rack U-Dot rear sight, featuring a U-shaped white outline that works with the high-visibility fiber-optic front sight.
To facilitate quick reloads, the handgun features a removable, extended, and flared short
magwell. In addition, the heart of the pistol contains the Match Enhanced Trigger Assembly (META) system, a superbly refined trigger featuring a flat face and integral overtravel stop. For enhanced operation, an ambidextrous slide stop works in concert with the pistol’s ambi magazine release to ensure the pistol can be run easily by either hand.
“The XD-M Elite 10mm in Desert FDE provides shooters with a powerful pistol that will definitely stand out from the crowd,” says Steve
Kramer, vice president of marketing for Springfield Armory. “The popular Desert FDE color, combined with all the enhanced features of the XD-M Elite line, makes this newest variant an appealing option for fans of the powerful 10mm cartridge.”
If your customers are looking to pick up a powerful and capable 10mm pistol in Desert FDE, this new XD-M Elite 4.5” OSP 10mm should be a first choice. SRP: $695.
(springfield-armory.com)
5.11 Tactical has announced the return of its popular ABR (Always Be Ready) Academy in 2023 in collaboration with the United States Concealed Carry Association (USCCA). Together, the companies plan to host more than 300 free instructional classes at 5.11-owned retail locations across the U.S. to provide tips, tactics, and insight on readiness skills for local community members.
“At 5.11, our quest is to develop innovative gear for life’s most demanding missions. We strive to help our families, friends, and communities be prepared for anything to happen,” said Francisco Morales, 5.11’s CEO. “The ABR Academy is designed to help attendees become more equipped for challenges and emergencies by building proper mindsets, readiness skills, and gear. It’s all part of living the 5.11 mantra of Always Be Ready.”
The ABR Academy classes will provide firsthand learning and guidance on topics ranging from building emergency preparedness kits and bug-out bags to self-defense and trauma care. Each course is free to attend and will be hosted by certified experts, including instructors from the USCCA.
“Our mission is to save lives and help build safer, more prepared communities through education and training,” said Tim Schmidt, president and co-founder of the USCCA.
“Collaborating with 5.11 on the ABR Academy classes will help us strengthen that mission while reaching thousands of attendees in communities all across the country.”
With more than 700,000 members and 10,000 instructors nationwide, USCCA is the largest, and fastest-growing, self-defense association dedicated to responsible firearm owners. It
offers industry-leading training, lifesaving education, and self-defense liability insurance to help members build preparedness and confidence.
“Like 5.11, USCCA also celebrates its 20th anniversary this year, and similarly, has been at the forefront of providing education and readiness training for communities across the U.S. for several years now,” said Morales. “We’re thrilled to work with them throughout 2023 and look forward to helping more folks learn to Always Be Ready.”
(511abracademy.usconcealedcarry.com)
5.11's Always Be Ready Academy is designed to help attendees build critical lifesaving readiness skills.
In this world of mass production, where automated, computerized production helps cut costs and increase the precision of the components being manufactured, consumers often end up with products that are just the same as everyone else’s. That’s not a bad thing when talking about auto parts, but when it comes to a rifle stock, having something that has been finished by hand will give it a unique, one-of-a-kind look that engenders a sense of pride of ownership not found in mass-produced stocks. AG Composites, a veteran-owned company that designs and manufactures advanced composite products, combines the best of both worlds— advanced computerized design and manufacture with hand finishing—to produce the world’s finest composite rifle stocks, each with a unique look.
“AG Composites is a company built on technology using modern design software from Solidworks and AutoDesk to create computer aided design (CAD) models of every stock we manufacture,” says Matt Tandy, owner of AG Composites. “At the same time, 90 percent of the work on every AG Composite stock is hands-on craftmanship. We rely on the skills of our stock
finishers to give each stock a unique look. For example, each stock is hand painted and, though they need to be consistent in the pattern, I can tell which of our employees painted each stock, as they all have their own unique style. The result is a unique look that our customers love.”
Tandy notes that the design engineers at AG Composites bring their aerospace industry CAD modeling experience to every stock the company designs. “In addition, we use only the highest-quality carbon fiber, epoxy, and paint products to manu-
facture our premium line of composite rifle stocks. Our proprietary manufacturing process is the secret sauce behind our ability to produce best-in-class stocks with delivery times that are a fraction of that of our competitors. Consistency, efficiency, cost control, and frequent quality control checks are the primary drivers of each step of our manufacturing process. Our goal is to give our customers outstanding value and superior performance and be the best in the business.”
(agcomposites.COM)
Phillip Harding IV is the new United States regional sales manager for Burris Optics. In addition to targeting key growth opportunities with dedicated support, Harding will be focusing on training representatives and dealers on Burris product knowledge and sales strategy.
An avid hunter and marksman, Harding enters this position with years of sales experience, Burris product knowledge, and a goal of furthering Burris’ success as a leader in optics solutions for customers throughout the region. He has been with Burris since July 2014. He started as a technical support representative, and his in-depth knowledge of firearms, optics, rangefinders, and binoculars will ensure he delivers premium service to his customers.
“Phil is an incredible asset,” said Todd Vulton, vice president of sales at Burris/Steiner. “His technical knowledge adds depth to our sales team. In today’s market, customers require more information other than just pricing and general features, and I’m confident Phil will communicate at a high level to assist any customer needs. We are fortunate to have Phil as part of the Burris team and providing a solid commitment to our customers.”
(burrisoptics.com)
aracal USA, a leading international manufacturer of small arms for the law enforcement and defense markets, recently partnered with Laura Burgess Marketing (LBM) as part of the company’s strategy to build market share in the U.S. commercial shooting sports market. “We are thrilled to be a part of the marketing team for the Caracal USA brand,” said Laura Burgess, president of LBM. “This company has built its reputation on serving the world’s elite law enforcement and militaries, and now our efforts will focus on driving brand awareness to the concealed carry and self-defense markets, shooting sports competitors, and hunters in the U.S.”
“As part of our 2023 corporate strategy to increase brand awareness and visibility in the commercial market, while continuing to support our law enforcement and military markets, partnering with an industry veteran with a solid reputation for success is key,” said Jeffrey Spalding, president and CEO of Caracal USA. “LBM will be instrumental to our success in the shooting sports community this year.”
Caracal USA, known for the CAR816A2 produced in the U.S., introduced several new products at the 2023 SHOT Show, notably the Enhanced F that has been completely redefined and is currently being produced in Caracal USA’s new facility in
Idaho. Additional new products include the Caracal Lynx DS, a 2011-style pistol available in three calibers; the Lynx DS Compact, available in three calibers; the Lynx DS Versus designed for competition use and available in three calibers; the CMP9K fully ambidextrous semi-auto pistol; and the CSR 308 and 338 long-range precision rifles. Caracal USA’s new products will become available to dealers throughout 2023.
(caracalusa.com)
Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, has agreed to a partnership with Gunstores.com, a new online marketplace for firearms. Through Celerant’s point of sale, dealers can display and sell store inventory on Gunstores.com with local same-day pickup—enabling dealers to expand their market reach and increase online sales, whether they have an eCommerce website or not.
“Gunstores.com is excited to partner with Celerant Technology,” said Brad Canter, director of marketing at Gunstores.com. “With many of our dealers already using Celerant, this integration will streamline and automate the process of showing their local in-stock inventory.”
Through Celerant’s point of sale, dealers can push product data directly to Gunstores.com, including product UPC, price, stock levels, and location code, thus eliminating manual data upload to the marketplace. Gunstores.com automatically displays the dealers’ products on their website, along with consumer-ready product descriptions and images pulled directly from distributors. Consumers can search for products based on zip code, making it easy to purchase items currently in stock at a location near them, and then pick up their order the same day at the local store. Gunstores.com processes transactions using the individual dealer’s merchant account. Coming soon, orders placed on Gunstores.com will be pushed back to Celerant’s back office software, allowing dealers to manage sales from all channels in a single place.
With Celerant’s integration to Gunstores.com, firearm dealers can boost online sales and reach new, local customers that may not have been aware of their store and/or website. Dealers can also sell even more products in-store once the customer arrives at the store to pick up/complete their order, giving the dealer the opportunity to turn them into new, lifelong customers. The integration helps to increase a dealer’s online presence, whether they have their own eCommerce site or not, and boost search engine rankings for dealers that already have a website.
“With consumers shopping online more than ever, it’s vital for dealers to have an online presence,” said Zeke Hamdani, Celerant’s director of web services. “Our integration with Gunstores.com provides our dealers with a great opportunity to sell more products online and expand their market reach so local customers can f ind their business online, even if they don’t have their own website.” (celerant.com/gunstores)
Chambered in 9mm, the optics-ready M&P FPC has a length of 303⁄8 inches and a compact folded length of 163 8 inches. It comes equipped with three double-stack M&P pistol magazines, including one 17-round and two 23-round mags. This new carbine features an integrated recoil buffer system, 1⁄2-28 threaded muzzle, and instock magazine storage for making reloading fast and efficient. The horizontal folding mechanism of the FPC provides a locking latch to enable secured transport and prevents interference with most top-mounted optics or accessories.
“The team at Smith & Wesson aimed to design a pistol carbine that was compatible with various M&P series pistol magazines,” said John Myles, senior manag er of new products. “We exceeded that initial desire by introducing side-folding mechanics that deliver a unique compact feature and allow the user to keep their sight system mounted on the gun, both in the folded and extended positions. Extra magazine storage in the buttstock, familiar M&P fire controls, and reliable palmswell grip adaptors all make this new pistol carbine a great addition to the M&P family.”
Additional features include a handguard with an upper Picatinny rail and M-LOK slots for accessory mounting capabilities, a flat-face trigger design that offers a crisp single-action trigger break, and four interchangeable palmswells for maximum comfort. The M&P FPC also comes with a carrying bag designed with multiple Velcro storage compartments to secure additional equipment for easy transport. SRP: $659. (smith-wesson.com)
The Impulse Driven Hunter is the newest model in Savage’s award-winning series of straight-pull rifles. Unifying safety, accuracy, and speed, the Driven Hunter proves the elite lineup continues to showcase breakthrough technology in the straight-pull market and beyond.
“Specifically designed to meet the thrilling demands of fast-paced hunts that require the utmost accuracy, the Impulse Driven Hunter promotes the exciting and challenging tradition of driven hunting,” said Beth Shimanski, director of marketing at Savage Arms. “With a shorter and lighter barrel, reduced overall weight, and all of the leading Savage Impulse features, the Driven Hunter gives Savage fans yet another straight-pull option to choose from to meet their specific hunting and shooting needs.”
Key features include straight-pull bolt action, user-adjustable AccuTrigger (1.5 to 4 pounds), an ambidextrous and multi-positional bolt handle, aluminum receiver with integral one-piece 20 MOA rail, AccuStock technology with threedimensional aluminum bedding, and adjustable length-of-pull and comb height with AccuFit technology. The rifle is available in 18- and 20-inch carbon steel sporter barrels and a rugged gray synthetic stock. Available calibers are .308 Win., 6.5 Creedmoor, .30-06 SPRG., and .300 Win. Mag. SRP: $1,399. (savagearms.com)
Mossberg & Sons, Inc., recently announced a pair of personnel changes within its sales and marketing department. Bill Brown has shifted from his role as director of sales into the role of senior director of product management. In this newly developed role, Brown will be responsible for developing and bringing new and differentiated products to the market that both addresses market needs and represents viable business opportunities. Brown will be working closely with supply chain, engineering, and operations teams to help shepherd products from the new product development stages through the entirety of the product’s lifecycle. He enters this role with a vast amount of firearms product experience, having spent 12 years working for Smith & Wesson in various capacities, such as civilian training manager, firearms instructor, manager of retail services, national accounts manager, and senior national accounts manager, before joining Mossberg in 2011. Here, he excelled within the sales and marketing department before being promoted to sales director in 2015.
Brian Krouse has transitioned from his role as national accounts manager to the role of director of sales. In this new role, Krouse will be charged with supporting and supervising Mossberg’s team of regional sales managers to ensure that annual sales targets are achieved. Krouse enters this role with a substantial amount of sales and sales management experience, having spent eight years with Andersen Windows, first as a national accounts sales representative and later as a national accounts sales manager, where he supervised a team of sales representatives. After working at Andersen, Krouse went on to spend seven years working as a district sales manager for Smith & Wesson before joining Mossberg as a national accounts manager in 2015.
“These positive changes within our organization will be instrumental in aligning Mossberg for positive growth in the years to come,” said John MacLellan, Mossberg’s vice president of sales and marketing. “Both Bill and Brian’s deep understanding of the Mossberg product line and the commercial firearms user will continue to allow Mossberg to serve its customers with quality product and unparalleled service.”
(mossberg.COM)
Every year Otis Technology presents awards to the sales representatives and agencies that have shown initiative, sales growth, outstanding effort, and customer service over the course of the past year. Otis Technology has recognized J.R. Keller of Jeff Robles & Associates as the 2022 Sales Representative of the Year.
“Keller took over one of our largest retailers when a long-time rep retired and has really stepped up to fill some big shoes,” said Kenda Campbell, director of commercial sales at Otis Technology. “His dedication to his territory and persistent pursuit to getting our brands placed is remarkable. In a challenging year we really appreciate his dedication to keeping our brand name strong.”
In addition, Otis Technology and Shooter’s Choice also recognized its top sales agencies for 2022. Jeff Robles & Associates is Sporting Goods Sales Agency of the Year, Odle Sales is Law Enforcement Sales Agency of the Year, and Forward Edge Marketing Group is Government Sales Agency of the Year.
“As Otis’ longest-tenured agency, Jeff and his team continue to show the enthusiasm and knowledge of the Otis product line. As a result, they are able to drive business in the ultra-competitive firearms accessories category. In an extremely tough market and year, they continue to outperform expectations,” Campbell said.
“With the Odle LE sales team’s out-of-the-box thinking, they were able to understand and maneuver the uncertainties brought upon by the pandemic and subsequent international turmoil,” said Greg Essenlohr, government sales manager for Otis Technology. “Not only did they grow existing accounts, but they cultivated new sales channels within their respective territories as well.”
“Forward Edge has unrelenting dedication and enthusiasm for our brands, which positions Otis to better serve the U.S. Armed Forces Exchange Services. This year alone, we were able to grow our product placement exponentially and position our brand as the mainstay in the category,” he said. (otistec.COM)
Hunting and shooting equipment sales were steady in 2022, allowing retailers the opportunity to continue replenishing store shelves hit during the pandemic surge. With more products and brands to choose from, some brand shifts are occurring again. Southwick Associates identified top brands purchased in the market, based on more than 9,000 surveys of hunters and shooters conducted through the year. Surveys were fielded through the Southwick Associates online HunterSurvey and ShooterSurvey consumer panels and to the general public to help reach casual participants.
Here's a sampling of some of the most frequently purchased brands in 2022. Traditional rifles: Savage and Ruger; handguns: Smith & Wesson; shotgun ammunition: Federal; reloading dies: RCBS; reloading components: Hornady; laser rangefinders: Sig Sauer; red-dot sights: Holosun; non-powered aftermarket sights: Meprolight; scope/accessory mounts: Leupold; game calls: Primos; gun cleaning: Hoppes; choke tubes: Carlson; magazines: Magpul; and trigger assemblies: Timney.
Results of the Southwick Associates consumer tracking study are available in the Hunting & Shooting Participation and Equipment Purchases Report. This in-depth resource tracks consumer-reported hunting and shooting participation and equipment purchases for approximately 100 products. Purchase information includes the percentage of sales across different types of stores, brand purchased, price paid, and demographics for hunters and shooters buying specific products. Additional participation information tracked includes total days spent per activity, type of hunting/shooting activity, preferred species, and where they hunt. Reports are available both as a single annual report or as a subscription to quarterly reports through the year.
Southwick Associates also develops custom research to assist companies with their business decisions, including market assessments, product development, customer segmentation, brand health, optimal pricing, and more. To purchase a report or discuss custom research, contact Nancy Bacon at Nancy@SouthwickAssociates.com. (southwickassociates.com)
Silencer Central is dedicated to making the process of obtaining a silencer easier for target shooters and hunters.
Brandon Maddox is the founder and CEO of Silencer Central. Headquartered in Sioux Falls, South Dakota, Silencer Central is the largest firearms silencer dealer in America with locations in the 42 states where silencers are lawful.
The company began life in 2005 as South Dakota Silencer, an events-based business. The goal was to reach the underserved hunting and sport shooting market by simplifying the silencer ownership process. It became Dakota Silencer and finally rebranded as Silencer Central in August 2020.
Maddox took a circuitous route to the silencer market. After graduating from the University of North Carolina, he obtained a pharmacy license and began work at Glaxo, a multinational pharmaceutical and biotechnology company. His time at Glaxo gave him invaluable exposure to a variety of disciplines, including sales, sales training management, marketing management, and sales
management. In addition, he furthered his business acumen by obtaining an MBA from Duke University.
The impetus to start a silencer company came from Maddox’s passion for hunting the grasslands of the Dakotas. He was interested in using suppressed firearms for hunting, and in trying to procure a suppressor realized the process to acquire one was laborious, which, in his mind, explained why so few hunters were purchasing silencers. He made a career pivot, dedicating himself to streamlining and simplifying the process to buy a silencer. He did this mostly by working directly with regulators to ensure a comprehensive understanding of the federal, state, and local compliance requirements.
Maddox has, and continues to be, active in legislative issues impacting his business and his customers. He founded the South Dakota Firearms Industry Association and has testified at numerous state congressional hearings on firearms-related issues. He was recently named to the board of directors of the Congressional Sportsmen’s Foundation, where he will contribute his experience, insight, and commitment to preserving the future of the American Sportsman.
SHOT business: What do you see as the biggest challenges facing the industry in the next five years?
Brandon Maddox: We know the biggest barrier that keeps consumers from buying silencers is the perceived obstacles surrounding the ATF paperwork. This also is the key challenge a dealer needs to overcome before a customer is willing to purchase a silencer.
SB: What opportunities do you see?
BM: I have been doing this for almost 20 years, and I have yet to meet a customer who did not absolutely fall in love with a silencer—once they were able to obtain and use one. Silencer
The Banish Backcountry utilizes six baffles to reduce noise levels.
Central has revolutionized the process of buying a silencer by mail. This is a major step forward in what is perceived by consumers as an arduous process.
Sb: When you get up in the morning, what gets you excited about your work?
BM: Without doubt, educating consumers on the many benefits of using a suppressor for hunting or target shooting. Once a customer uses a suppressor, they are not only hooked indefinitely, but they also get enthusiastic about bringing their friends to the silencer party.
SB: How will you meet the expectations of your customers?
BM: This is an every day challenge. Amazon has done a remarkable job setting the bar high for consumers on delivery times and turnkey service and ordering. As a federally regulated business, our hands are tied in many ways, which makes the process even more challenging. The key is active communication with the customer; you have to really over communicate to ensure the customer knows what is going on throughout the entire process. We hired a director of customer experience to ensure this is top of mind—all day, every day. Our key to success today and in the future will be our customers’ experience in how we simplify the process of buying a silencer.
SB: In a very competitive world, how does Silencer Central stay ahead of the pack?
BM: You must be an expert in your field. We have spent almost 20 years thoroughly understanding the ATF requirements to buy and transfer a suppressor to the end user. Passing this knowledge to our team is vital. It’s the only way they can educate the customer, and without an educated consumer, we can’t continue to move forward. Providing unique offerings to the consumer is also key, and the Banish line
is a good example of that.
SB: How did your Banish line come to be?
BM: The silencers on the market in 2005 were exclusively tactical in application and appearance. We wanted a product for hunters. Banish focused on alltitanium construction to reduce weight. The design also allows multi-caliber applications. The units are also easily and quickly disassembled for cleaning. Hunters also want super-quiet operation, whereas tactical shooters often seek only hearing-safe operation. Banish products cover a wide range of calibers, from a .17 HMR to a .458 SOCOM.
SB: How will your new facilities in Sioux Falls help product design and delivery?
BM: South Dakota is a very pro-business state that attracts conservative-minded individuals. Our lead
The Banish line of products covers a wide range of calibers, from .17 HMR to .458 SOCOM. Each silencer features alltitanium construction to reduce weight. The units are also easily and quickly disassembled for cleaning.
engineer left the Northeast U.S. to come to Sioux Falls to lead our development efforts. In a state where so many residents hunt and fully embrace the Second Amendment, we have limited issues recruiting top talent that seek a career in what they enjoy and believe to be their hobby and ideology every day.
SB: Can you give us an update on the e-form ATF process?
BM: Prior to e-forms, a transfer from the manufacturer to the wholesaler to the dealer often took six months to complete. Needless to say, it’s difficult to run a business when you have a six-month delay before you can get the products to the consumer. The ATF e-forms platform originally became available for silencer transfers to consumers in 2014, though the program ended abruptly in 2015. The ATF relaunched a technically enhanced version in December 2021. During the pandemic, silencer sales soared, which created a massive backlog of silencer transfer paper forms that the ATF needed to work through before working on new e-forms submissions. ATF focused almost solely on clearing the paper forms backlog before working on the electronically submitted e-forms. The e-forms process is currently taking about eight months, but the good news is that the paper forms backlog has been cleared, and the ATF team reports they are focused on e-processing e-forms almost exclusively. We anticipate the wait times to decrease throughout 2023.
(silencercentral.com)
SIG Sauer is now the largest firearms manufacturer in the world. Dealer support is a big reason for the company’s success.
The shooting sports industry has witnessed several success stories over the years—and none may be more impressive than the rise of SIG Sauer. For more than a decade, this manufacturer has been a leader in expanding product lines and launching new programs for retailers and shooters. In doing so, SIG has become the largest firearms manufacturer in the world.
Tom Taylor, SIG Sauer’s chief marketing officer and executive vice president of sales, has played a key role in the company’s growth and transformation. Around the time that Taylor joined SIG in 2015, the company was beginning to
expand their product offerings to include optics, ammo, suppressors, air guns, and more. SIG went on to win more than three dozen U.S. military contracts as well as dozens more worldwide. Taylor credits much of the growth to SIG’s CEO Ron Cohen’s hard work, vision, and willingness to take chances.
“It’s fascinating that this company is over 270 years old, but it wasn’t until Ron got here that the real explosion started around 2015,” Taylor says. “Ron was open to new ideas. He challenged people to work very hard, and it has inspired so many ideas. Ron came here when SIG was a $40 million company losing $10 million a year and an afterthought to the German ownership. Now the German factories are closed, the guns are all made in America, and
Ron leads this company. We’re the largest entity in the industry now. I’ve spent eight years working for Ron and watching him as SIG has evolved into what it has ultimately become. He’s a great leader and a great mentor.”
During his first couple of years at SIG Sauer, Taylor spent the majority of his time and efforts revamping the company’s commercial sales division. Today, SIG boasts the largest direct sales force in the shooting sports industry.
Taylor then shifted his attention to marketing and communications, helping SIG Sauer develop a robust social media and digital marketing presence. Throughout his time at SIG, one thing that has remained a constant for Taylor is his dedication to independent retailers.
“A big part of my focus in the industry has always been the dealer,” Taylor says.
“Supporting the grassroots brick-and-mortar retail stores has always been something that I’ve viewed as one of the most important things we can do. You can get enamored with the bulk sale to a distributor or even a box store because it’s such large volume, but at the end of the day, we’ll always need our brick-and-mortar dealers because they are the backbone of our industry.”
From firearms, ammo, and accessories to elite training, SIG Sauer offers a complete system for shooters. To capitalize on their unparalleled product diversity, the company approached their largest dealers a few years ago with a revolutionary new concept—a SIG store within gun stores. The response from dealers was overwhelmingly positive, so SIG proceeded with developing their Elite Dealer program. Elite Stores are required to dedicate at least 400 square feet to display the full range of SIG products inside a SIG-branded space.
“We went in and we paid for it,” Taylor says. “We didn’t ask them to pay for anything. It started with a few stores, and it’s now evolved to about 50 stores throughout the country. To be honest with you, that’s kind of where we like it. They have proven to be very loyal, very high volume, very knowledgeable dealers for us.”
In 2015, SIG expanded their efforts by bringing dealer owners, along with their spouses or guests, to the SIG Sauer headquarters in New Hampshire for a week-long learning experience.
“We gave them factory tours. They spent time with Ron. We took them to SIG Academy to shoot. We took them out to dinner. We even took them on a sunset cruise one evening—we just bonded with the owners. We invited the owners for a couple of different events and we paid for all of it—plane flights, training, food, the whole nine yards,” Taylor says. “We brought all of them here and said we want you to be immersed in our factory and our people in order to understand us. If you’re going to support us in your store, we want to invest in you by making
Ultimately SIG expanded the program to include managers and sales associates and branded this dealer experience “SIG CHALK.” (In military terminology, a chalk is a group of paratroopers that deploys from a single aircraft. Given the intensity of the program, it’s an apt moniker.) More than 700 gun-store owners, managers, and sales associates have participated in this all-inclusive immersion (including shooting SIG products to gain valuable insight on key product features) at SIG’s New Hampshire facilities, all expenses paid. This includes Elite Dealers, Master Dealers (stores who support SIG at a high-level in a traditional space), and other dealers who purchase from distributors. The program has generated double-digit sales increases at the participating gun stores.
To further support dealers, SIG developed the SIG Rewards App. Four years after launching, more than 3,500 gun stores are participating in SIG Rewards. More than 11,000 counter sales associates use the SIG Rewards App to scan and earn points.
“One of the most amazing statistics I’ve seen in my business career is that of the 11,000 people who
says. “I’ve never heard of a program that had 80 percent redemption.”
The leadership team at SIG has been pouring revenue and profits back into the company, investing in product development, dealer programs, and infrastructure, including the SIG Experience Center at SIG Academy, a 40,000-square-foot flagship store, museum, indoor range, and conference center. During the historic firearms surge of 2020–2021, they doubled down on their reinvestments. Their efforts have paid off. Today, SIG has become the largest manufacturer in the shooting sports industry. “When we went into COVID we were certainly looking up at Smith & Wesson, Ruger, and Glock in terms of companies that were larger and had more revenue than we did. On the other end of COVID, as our programs were all taking hold and the marketing was taking hold and all the years of investment in dealer education and embracement was happening, we exited COVID as the largest gun manufacturer in the world,” he says. “We went into it as a viable and solid player in the industry, but we emerged on the other side of it as the leader.” (SIGSAUER.COM)
by Michael D. Faw
The 2023 SHOT Show continued to see the unveiling of more gear to aid and protect law enforcement (LE) members—and many military personnel—in the performance of their duties. And though bulletproof vests, armored cars, and true big-bore firearms were present everywhere, other new gear that will soon be on the streets and battlefields was also in abundance and on display.
Failing footwear is the equivalent of a flat tire. Everyone walking the beat— and running across battlefields—needs footwear they can depend upon. It’s always important to buy the best footwear available that meets the challenges of the typical terrain encountered.
LOWA has been producing footwear for more than 100 years and offers many models of tactical boots, including the company’s new Zephyr MK2 boot. This well-built boot, lined with breathable Gore-Tex, utilizes an updated version of the PU MONOWRAP frame and features the new LOWA X-Track military outsole that is slip, heat, and fuel-oil resistant. The MK2 has a lace holster at the top of the tongue to secure the laces. A larger loop on the back aids the wearer with pulling on the boot—even with gloved hands. The Combat MK2 boot has a better arch built into the boot’s sole to aid those who must go up and down ropes as well as a special leather treatment that reflects heat to keep the wearer’s feet cooler in warmer environments. (lowaboots.com)
Belleville Boots is an Illinois-based manufacturer that has been supplying boots (including the unique Jungle Boot) to the Army, Navy, Marine Corps, and Air Force since 1907. Belleville is offer ing more than a dozen new models in 2023, including the tan AMRAP BV505—a durable mili tary boot with athletic footwear features. The BV505 is 8 inches tall, has sides constructed of cat tle hide and nylon, and features an expanded TPU midsole and rubber outsole. A stabilizer strap adds to heel and ankle support, and the moisture-wick ing lining adds to wearer comfort in multiple ter rains. (bellevilleboot.com)
Socks are also an important component of footwear. Carolina Hosiery now offers the Merino wool Mid-Calf Boot Sock and the Over The Calf Boot Sock. Both utilize a seamless-toe design for enhanced comfort.
“A good sock is as important as a good boot,” said Krista Hall, Carolina Hosiery marketing coordinator. “Merino wool has great properties and helps keep feet warm as needed—or wicks and cools as needed. It’s a durable and great yearround material for sock construction and to ensure wearer comfort.”
The Mid-Calf and Over The Calf socks are 70 percent Merino wool, provide arch support, and have reinforced heels and toes to ensure long-time use by the wearer. A lighter 60 percent Merino wool sock is also available. Available colors are coyote and military green. (carolinahosiery.com)
The hands also have new cover options. Ironclad Performance Wear offers more than a dozen tactical gloves designed to protect LE officers. Its durable gloves (with and without full fingers) offer various traction properties that are also oil and gas resistant. The new EXO Operator Grip has a silicone-under-suede palm for comfort and protection, a breathable polyester back, neoprene knuckle impact protection, and a terry cloth sweat wipe. Color options are black, coyote, and OD Green. (ironclad.com)
“Our eyewear products are made for use in extreme environments—hot and cold—around the globe,” said Julieann Billings-Riordan, Bolle Safety’s trade marketing manager. (bolle-safety.com)
Along with the new gear is a new option to pack, store, and move all the necessary equipment. A company well known to LE and military units— Montana-based Mystery Ranch—has released a massive new massive Deployment Bag. This rolling canvas rectangular foot-locker-style cargo bag has a removable frame so it can be folded and stored compactly. The Bag’s interior has numerous moveable panels, multiple pockets, and offers more than 9,700 cubic inches of storage space that can be adjusted numerous ways and made to accommodate and securely hold a wide range of duty gear. Two models are available. Color options are coyote, black, and multi-camouflage. (mysteryranch.com)
The Mid-Calf and Over The Calf socks from Carolina Hosiery are 70 percent Merino wool, provide arch support, and have reinforced heels and toes.
Bolle Safety offers nearly a dozen models of eyewear. The new Tryon and Sentinel eyeglasses defend against fog and scratches, thanks to a proprietary platinum coating that’s applied in a specialized dipping process. The lenses can be changed on several models by removing and reinstalling the arms on each side. Bolle Sentinel eyewear is also rated for ballistic protection and is offered in smoke, copper, and polarized tints.
Though rifles have been center stage for LE firearms in recent times, this year pistols seem to be receiving new emphasis. FN America has released two new striker-fired pistols—the FN 510 Tactical chambered in 10mm Auto and the FN 545 Tactical chambered in .45 ACP. These two bigbore pistols utilize a standard 15-round capacity magazine and also can handle 22+1 rounds of 10mm or 18+1 rounds of .45 ACP via provided extended magazines. The new pistols also feature a threaded barrel for installing noise-suppressing devices, are pre-cut for installing red dot optics,
Federal Premium has also released a new Ballistic AE app designed for iOS devices. This app calculates trajectory, windage, velocity, energy, lead, and bullet flight time for any range. The useful app compensates for atmospheric conditions such as temperature, barometric pressure, humidity, altitude, and more. (federalpremium.com)
barrel. Both pistols come with a flush-fit 17-round magazine and an extra 20-round extended magazine and have aggressive textured polymer grips to aid with control. (springfield-armory.com)
and have suppressor-height night sights. The double-action pistols weigh slightly more than 30 ounces and are outfitted with Trijicon 3-Dot night sites. A special sight wing protects the rear sight in case the pistol is dropped or jarred. (fnamerica.com)
In line with increased interest in 10mm ammunition, Federal Premium now offers a new Train + Protect load in 10mm Auto. The 180-grain Versatile Hollow Point (VHP) bullets deliver precise, practical performance at the range and reliable expansion on impact. The brass is reloadable, and the cartridge produces a muzzle velocity of 1,175 fps.
The 9mm pistol continues to be standard issue in many LE departments. Springfield Armory’s new 1911 DS Prodigy 4.25 AOS 9mm handgun with a HEX Dragonfly sight has a heavier bull barrel to aid with control, is chambered in 9mm with a double-stack design magazine, and arrives with the HEX Dragonfly red dot sight installed. The similar 1911 DS Prodigy AOS 9mm handgun with a HEX Dragonfly red dot sight has a five-inch bull
The C Series with patent-pending SafeCharge technology joins Viridian Weapon Technologies’ enhanced line of bright lights and green laser sights. The SafeCharge system allows numerous Viridian accessories to be charged in any location, ensuring maximum battery longevity. The SafeCharge process will automatically wake up, charge the accessory, and then shut down. This eliminates the need to manually start or stop the
The NSSF® Range-Retailer Business Expo provides a mid-year buying marketplace for retailers and ranges and an opportunity to connect with the most innovative brands. The Expo also offers access to insightful educational sessions lead by successful business leaders who continually find ways to raise the bar for their customers and best practices within the firearm industry.
Whether you’re a startup or an existing retail or range-retailer business, this knowledge-sharing event will offer:
• A dedicated range and retail trade show
• Unmatched networking and endless buying opportunities
• Business development and growth through industry peer to peer education
• Firearm industry product innovations
• New range and retail technology
• State-of-the-art range design
Register Today! Learn more at NSSF.ORG/EXPO
If you have any questions, contact Zach Snow, zsnow@nssf.org or 203-426-1320 ext. 224
charger. Each full charge of the SafeCharge allows a Viridian C-Series accessory to be charged five times. (viridianweapontech.com)
More and more LE units are utilizing other-thanleather holsters. As a result, injection-molded and Kydex options continue to grow.
Alien Gear Holsters—a leader in injection molded holsters—expands its Rapid Force Pro line with two new products: the Rapid Force LVL-2 Slim Holster and the Rapid Force Compact-Light Duty Holster designed to securely hold the SIG P320 C/F. The Rapid Force LVL 2 Slim Holster
has a locking belt slide, can be used with an optional Swivel Drop Leg installed, and provides Level 2 Retention protection for the LE and military user. The LVL-2 has a low-profile design and is optic and light compatible. The Rapid Force Compact-Light Duty holster is designed for use with SIG’s P320 C/F pistol. The holster has a compact light chamber, provides total trigger protection, and is made with a high-impact-resistant injection-molded polymer. This holster permits fast intuitive draw and is quick-disconnect compatible. Also new in the Rapid Force product line is the first product available in 100-percent IR Neutral Tan 499 color—the Rapid Force Tactical
Tan Kit. The Kit includes a Level 3 duty holster that will accommodate and securely hold the Glock 17, 19, or SIG P320 pistols. The holster is light compatible and has an XL optics hood, plus it includes the innovative Mid-Ride belt slide and Swivel Leg drop. (aliengearholsters.com)
More and more LE units are utilizing canine enforcement, and taking a dog on patrol provides unique challenges when in a vehicle, including protecting the dog. Owen Products offers numerous metal dog kennels designed to protect the dog
THERE ARE AMMO PLANTS CAPABLE OF PRODUCING NEARLY FOUR MILLION ROUNDS A DAY. THAT’S NOT US. WE ARE A CRAFT AMMUNITION MAKER, and you can’t automate craft.
SLOW SO WE CAN WATCH EACH ROUND BEING MADE. SLOW SO THAT EVERY SINGLE ONE CAN BE HELD AND INSPECTED BY HAND BEFORE EARNING OUR NAME.
WE PRODUCE IN SMALL QUANTITIES, EACH OF OUR STATIONS CRAFTING NO MORE THAN 20,000 ROUNDS PER DAY. WE’RE A BOUTIQUE AMMO COMPANY IN THAT SENSE. more is not better. better is better.
OUR PRODUCT HAS BEEN COMPARED TO HANDMADE JEWELRY, BECAUSE IT’S MADE BY PEOPLE WHOSE CRAFT TOOK YEARS TO DEVELOP. AND YOU CAN’T recreate craft in any kind of artificial way.
and keep it secure. The new 55311 Professional K9 Series Working Dog Crate weighs approximately 50 pounds, has .063 steel sides, and utilizes a heavy lockable door with a three-point latching system. (Yes, criminals have broken into LE vehicles and tried to steal dogs.) The box is vented, has a mat for traction, and is offered in gray, tan, or black. The company produces several other models, including an in-the-vehicle cage that replaces the back seat in a full-sized SUV. (owens-pro.com)
Helping to turn vehicles into a drone launch pad and mobile unit is Truck Vault’s new Drone Responder 8. This rugged, multi-compartment
cargo container is bolted inside a truck bed and provides lockable storage, will accommodate a 32-inch TV monitor, and serves as a launch pad and control center for deployed drones and operators. Several sizes are available. (truckvault.com)
Along with the increased use of drones and airborne backup comes increased problems of telling good-guy from bad-guy vehicles. IR Tools
After a few entry and exit episodes, the ground at the base of the steps of a mobile command center can become a messy traction hazard in inclement weather. Signature Systems offers a wide range of modular flooring that can be used to create secure entry areas. They can also be used as drone pads.
“We offer various fit-together panels that provide superior ground protection in all conditions. These panels can also be used to protect pavement and concrete from damage,” said Chris Comunale, strategic account manager with Signature Systems. Available colors are gray and white, and there are nearly a dozen product categories, including panels that can hold up to 600 PSI.
(signature-systems.com)
offers an 8.5x11-inch clear IR patch that can be placed atop of or on the side of a vehicle and can only be seen with IR or night-vision equipment. When seen by LE teams, the marker helps signify friend or foe. Laser-cut and printed patches and thermal range targets are also available. (ir.tools.com)
"Which handgun should I purchase?” is the primary question asked by women new to concealed carry. A lot goes into choosing a firearm, so the answer isn't always easy. Below you'll find the criteria to help your female customers make a wise handgun purchase.
As the journey to find the ideal concealed-carry gun begins, you must know that these customers coming into your store are not alone. According to the National Shooting Sports Foundation (NSSF), at least 5.4 million firsttimers purchased firearms in 2021. Something to contemplate: “how many of those new gun owners are satisfied with their purchases and training with the tool?” So, let's work to make sure they'll be happy with their investment.
When choosing a first CCW handgun, there are many considerations. The most basic of these is that of mechanics.
Experienced firearms owners will tell you that they like revolvers because there’s less chance of malfunction compared to semi-autos; however, don't get caught up on that point. Those who prefer semi-automatic handguns will tell you that they like them because of their capability to hold more ammunition than revolvers (depending on the make of the gun). Note that highercapacity magazines fit into larger grips, thus affecting concealability.
Revolvers with smaller grips take a lot of practice to attain a confident handhold. Users also need to practice intently with the semi-automatic to maneuver the slide proficiently. You’ll be doing the customer a big favor by telling them to take at least a basic handgun class before making the big decision
about their concealed carry gun. Then, have them test the grip in your shop to see how it feels in their hand.
Have the customer test the operation of the revolver's cylinder or the pistol’s slide and hold-open capabilities. If your shop allows, ask them to dry-fire the gun. Show them how to do this properly: make sure the muzzle is pointed in a safe direction before placing a finger on the trigger. Tell them to squeeze the trigger. Ask them to feel slack, feel the weight of the pull when it breaks over, and feel when it reaches the back end. Then tell them to slowly release and feel it reset. Go through this process with multiple handguns, so they have a point of comparison.
Due to variations in the size and strengths of women's hands, some like a long trigger pull, larger grip, or lighter springs in the slide.
“Comfort, fit, and the ability to shoot consistently are essential considerations,” says Laura Evans, a concealed carry and home defense fundamentals instructor for the United States Concealed Carry Association (USCCA). Capacity is less of an issue for her, as her state's laws are restrictive.
Choosing a larger caliber will increase stopping power when shooting a threat; smaller-caliber guns won't create as much ballistic damage when they hit the target. On the other hand, larger calibers may mean greater recoil and larger magazines. As you see, your customer needs to realize there will be trade-offs. They'll need to decide what is important: size, stopping power, recoil management, and the ability to conceal the gun.
If possible, they should find a way to “test drive” the handgun so they can feel the recoil and mechanics before making their investment. If your store has a shooting range where they can test fire a likely candidate, you'll find that’s a great way to seal the deal. If not, the next best thing is an arrangement with a local range to do this.
the considerations are gun type, caliber, size, and grip. Here's a guide to help you help your customer get the gun best suited to them.
The most common holsters for concealed carry are designed to be worn inside or outside the waistband. Generally, most users will choose to orient the holster on their strong (dominant) side, but some, depending on the clothing they are wearing, will choose to locate the holster in the small of the back as shown here.
“Comfort is my number one consideration,” says concealed carry holder Katie Riley. “Being comfortable with it in my hand, comfortable with my ability to shoot it, comfortable with the trade-off between physical size and the capacity it provides, and comfortable with how it sits on my body.”
This is important. If they aren't comfortable with their gun, they won't train with it; and if they won't train with it, they won't gain the necessary expertise to be a confident, competent, and safe shooter.
When looking for concealed carry guns, most people try to find something small, so it's easier to hide. But as we've just learned, petite isn't always the best option. After they've decided on the gun, look to see what holsters are available for their pick. Like shoes, find the one that fits them perfectly.
Another big consideration: the laws in your state that govern firearms and concealed carry may ultimately dictate the particular choice.
There’s a lot of truth in the old saying, “you don't know what you don't know.” So, encour-
age the customer to ask a lot of questions. According to Armed and Feminine founder Kelly Ann Pidgeon, women who are new to concealed carry present “more questions about carrying rather than about the actual gun itself.”
I am often asked, “What gun do you carry?” I have several handguns that I carry based on my outfit. A few of my favorites are the Kimber K6s (.357 Magnum), SIG Sauer P365 (9mm Luger), Remington RM380 (.380 Auto), and Kimber Ultra Carry II (.45 ACP), to name four. Of course, I have others as well.
As you can see by now, there is no one best answer when it comes to choosing a concealed carry gun for a woman. Factors to consider include action (revolver or semi-auto), size, caliber, and grip. Above all, it’s important to help this customer find a gun that fits them best, one that they will be comfortable using.
New concealed carry gun owners need to take a concealed carry class to learn how to draw from their favorite holster or handbag safely. If they carry in an off-body handbag, remind them that they need to be aware of where it is at all times.
Concealed carry options will vary depending on body size, shape, and seasons as clothing layers change. Carry options are affected by the customer's particular activity—work, social, workouts, etc. Regardless of the body type, there is a holster that will fit them. For many, the best way to see which one works is to give it a try.
SIGN UP TO BECOME A PARTICIPATING FIRST SHOTS ® HOST RANGE. VISIT FIRSTSHOTS.ORG TO GET STARTED NOW.
Put the combined support of the firearms industry and the outreach power of the National Shooting Sports Foundation ® to work for you. It’s simple, easy, and — when studies show 92% of new shooters return for more — it’s a powerful way to deliver a steady stream of new customers to your range. Sign up at FirstShots.org today.
The word is out: Archery Business, the voice of the archery industry for nearly 50 years, has teamed up with NSSF’s SHOT Show to bring you the Archery Business Pavilion.
The Archery Business Pavilion will be a NEW part of SHOT Show focused on outdoor, hunting, archery and crossbow companies brought together in a common space.
WHO CAN EXHIBIT?
Any manufacturer of outdoor, hunting, archery and crossbow related products.
DATES AND HOST CITY?
The next SHOT Show is in Las Vegas, Nevada, from Jan. 23 through Jan. 26, 2024.
WHERE IS THIS NEW SPACE LOCATED?
You’ll find the Archery Business Pavilion in Caesars Forum in the Academy Ballroom.
HOW CAN YOU EXHIBIT?
See the page to the right.
WHAT ELSE SHOULD YOU KNOW?
Exhibit space is limited, and it’s first come, first served
In future years, those who exhibited in 2024 will have first choice for space
The Archery Business team, including editors and key staff, will be in the ballroom working on best ways to cover and promote companies that exhibit
Additional coverage about the Archery Business Pavilion will appear in SHOT Daily during the show and within the pages of other B2B brands such as Archery Business, Shooting Sports Retailer and Hunting Retailer as we get closer to SHOT Show.
Concealed carry isn’t new, but the surge in pro-gun legislation over the past couple years has led to millions of new gun owners and tens, if not hundreds of thousands, of new people carrying concealed. With those kinds of numbers, we’ve witnessed some new trends in concealed carry.
For a while, it seemed that the smaller the gun, the faster it flew off of the shelves. However, we’ve seen a resurgence in bigger guns taking a bigger share of the market. Some companies have introduced newer versions of the compact guns, but in a slightly bigger format, and they’re selling just as well as the original smaller models.
Polymer is here to stay in the world of concealed carry, but metal guns have certainly made a comeback. While there’s a certain clientele that will always prefer a beefy steel gun because “concealed carry is supposed to be comforting and not comfortable,” aluminum alloys provide a perfect blend between strength and weight when paired with stainless steel in areas that need it. Smith & Wesson has capitalized on this with two of their new handguns: the CSX and the M&P M2.0 METAL.
The CSX uses an aluminum alloy frame with a stainless-steel slide and barrel and interchangeable polymer backstraps for user adjustment of ergonomics and concealability. The result is a micro-compact gun that weighs 19.5 ounces and has a 9mm capacity of 10+1 or 12+1.
The M&P M2.0 METAL is proof that people aren’t shying away from concealing a full-size gun. Using the same material allocations as the CSX, the M2.0 METAL weighs 30 ounces and has a capacity of 17+1.
As new gun owners seek concealed carry choices, the industry offers new options.
One of the biggest trend shifts in concealed carry is the rise of the appendix-carry position. Much of that was driven by the rising trend in smaller concealed carry handguns over the years. While it would be unwise to say that the 3-o’clock to 4-o’clock position is waning, it would be equally foolish to say that appendix carry is a fad that’s going to fade. It has become incredibly popular, and holster makers have answered the call for comfortable appendix holsters.
Almost 40 years ago, the FBI adopted (and then subsequently dropped) the 10mm Auto as their new service cartridge. When it was replaced by .40 S&W in short order, the 10mm cartridge languished for a bit. But it eventually found a dedicated following of shooters and concealed carriers. For some people, bigger is always better and they want to carry the biggest caliber conceivable for them. In many cases, that’s the 10mm Auto, and manufacturers are answering the call.
Smith & Wesson’s M&P M2.0 pistol line is available in 10mm, and their Model 610 doubleaction revolver is also an option for those who prefer a wheel gun. It’s available in 6.5-inch barrel and 4-inch-barrel versions of six rounds of what some pundits refer to as “God’s caliber.”
The 1911 platform is also a popular choice for 10mm carriers. Ruger’s SR1911 is readily available in that caliber and Nighthawk Custom true to their name offers a custom caliber upgrade in a number of their 1911 pistols.
CrossBreed Holsters’ aptly named Appendix Carry holster was purpose-built with this carry position in mind with the use of small- and medium-frame guns. It’s made with a Kydex shell and a leather, cowhide, or horsehide backer. Galco’s Stow-N-Go and Tuck-N-Go holsters are popular options that are made of premium steerhide with metal reinforcements, and their QuickTuk Cloud is a Kydex-and-nylon hybrid that is also geared toward comfortable appendix carry.
Concealed carry has often been limited by the clothing you wear and the type of holster you use. Certain types of holsters don’t work with certain articles of clothing or you need a different method of holster attachment to carry in a different manner.
NeoMag’s Alias system brings a modularity to the world of carry methods that’s unlike anything else out there. You can now use your preferred holster in a wide variety of applications. The Alias is a universal holster-attachment system that features a two-part design of clips and receivers. The clip is attached to the holster, and the receiver is either mounted on your belt or a hard-mount version that can be affixed to desks, cars, safes, etc. With a simple click, you can attach or remove the holster and the clip mount from any of the receivers you have and move it to another one quickly and easily.
With all of the new models of handguns that are entering the market at breakneck speeds, it can be hard for holster companies to keep up with production. This is especially true for holsters that aren’t meant to be a universal fit and instead rely on a cast or blue gun for fitting. Plus, there’s always that one person who’s carrying something that’s obscure or is running a less-than-common light or laser on their rail.
1791 Gunleather fixed the issue of not being able to find the exact holster you need, no matter how obscure the carry gun may be. Their Ultra Custom holster uses Memory-Lok technology that offers Kydex-style retention with the comfort of leather.
The end user heats the holster at home and then molds the gun themselves with the provided tools. As an added bonus, the holster can be reheated and remolded as needed so that it can be used on a variety of different guns. The Ultra Custom is available in six different sizes and with or without rail accessories.
The name of the game in concealed carry has always been about carrying the most gun you can comfortably handle with as much ammo to match. For a long time, there’s been a gap between the .380 Auto and the 9mm Luger. You had to either sacrifice performance for quantity with the .380 or quantity for performance with the 9mm. Federal’s introduction of the 30 Super Carry caliber is hoping to change that.
Nighthawk Custom’s GRP and President models offer an increased carrying capacity of 12+1 over 8+1 while maintaining the company’s commitment to high-end quality.
Smith & Wesson’s Shield Plus model in 30 Super Carry adds an extra three rounds over the 9mm version, and the Shield EZ model adds an extra two rounds over the 9mm and .380 versions.
Not all of the recent surge in concealed carriers are comfortable (or capable) of handling the more traditional centerfire calibers. For a long time, the concept of a defensive rimfire round was dismissed, but that has changed with the introduction of the Punch Personal Defense .22LR rimfire cartridge from Federal. The 29-grain nickel-plated lead bullet boasts a muzzle velocity of 1,080 feet per second from a shortbarreled handgun, and the bullet has been designed to minimize expansion in favor of reaching greater penetration depths for critical hits. New to the line this year is Punch 22 WMR, which uses a larger 45-grain bullet.
Whether a person chooses to carry this defensive rimfire cartridge in their primary concealed firearm or in a backup gun, the fact remains that any kind of gun beats no gun at all, and all incoming rounds— regardless of caliber—have the right-of-way.
As red dot optics have gotten smaller and more reliable, they’ve become increasingly popular on
concealed-carry guns. They provide the shooter with ultra-fast target acquisition that doesn’t require lining up front and rear sights. In a personal defense situation where seconds count, that’s a big plus.
Whether it’s the more conventional stylings of the Mini Reflex and Micro Reflex models from Primary Arms, the Liberty and Justice models from Swampfox Tactical Optics, or the visually distinct ACRO from Aimpoint, there’s whole host of companies that are making red dot optics with concealed carry in mind, so gun owners have no shortage of options from which to choose. Leupold’s DeltaPoint Micro red dot sight, introduced last year is also worth a look.
The rise of red dot optics on carry guns has also led to the introduction of many handgun models being available from the factory with optics-ready cuts already present on the top of the slide. Conversely, there’s an equally large supply of aftermarket slides with optics cuts and plenty of machining companies that are willing and able to cut an existing slide for an optic.
Mounting a light to your defensive handgun has always been a polarizing topic, but there’s certainly no shortage of new
shooters who are choosing to outfit their carry gun with one. As technology has progressed, the lights have gotten brighter, smaller, and longer lasting.
Surefire is a trusted name in lights, and their XSC light is a duty-grade, micro-compact option that is designed to work with a whole host of the most popular slim-frame concealed carry pistols. Their XC1 light is a similar compact design that also fits many of the most popular concealed choices on the market. Streamlight’s new TLR-10 gun light with red laser and rear switch options is also a good choice.
Reports of record-setting NICS checks each and every month are a welcome sight, providing solid proof that more and more people are exercising their right to keep and bear arms as well as protect themselves both in and out of their homes. I think it’s safe to say that our industry will continue to innovate and evolve to meet the demands of new and emerging trends in concealed carry as the number of new carriers just keeps going up and up.
Streamlight TLR-10 gun light with red laser.
Selecting a gun for concealed carry is the most crucial part of the process, but picking the right holster is a very close second. You’ve got to have a solid and safe way to carry your gun; if not, then all the careful consideration you gave to gun selection is irrelevant. There are myriad options to choose from, and it can be easy to get overwhelmed trying to decide on material, carry style, and carry position, to name only three considerations. As a retailer, your job is to help your new CCW customer select a holster that best fits their everyday carry needs. Here’s a rundown of some of the most popular materials, styles, and positions for concealed carry holsters to help you get a good grasp on the basics that can help your staff match the customer to the right holster.
Leather holsters have been around for hundreds of years; Kydex, a type of thermoplastic, is a relative newcomer. As the tried-and-true material in the holster market, you can’t go wrong with a leather holster. On the whole, leather is a very durable material that holds up well over time. It’s sturdy yet supple and is comfortable to wear. However, leather is more susceptible to moisture, such as sweat and rain, meaning that a user will have to condition it from time to time to keep it in optimal shape for a lifetime of concealed carry.
Kydex is the polar opposite of leather. A rigid plastic-type material, it is formed to the shape of a gun with heat for a perfect fit with a level of durability that will probably outlive us all. It is impervious to moisture, so the user won’t have to worry about the climate, and long-term care is essentially nonexistent. Because it’s a plastic, though, it can be less comfortable to wear; it does not give at all like leather does.
Some holster companies offer hybrid holsters that pair leather backings with Kydex shells to give the best of both worlds. These have become incredibly popular, and for good reason.
Inside the waistband (IWB) and outside the waistband (OWB) are the two main methods of holster carry, but don’t feel like you’ve got to limit yourself to one or the other. OWB is generally the more comfortable and easier of the two because the holster doesn’t come into direct contact with the body and you don’t need to make any adjustments to the waist size of your pants. However, you will need a bigger cover garment because the holster will be sitting proud on the waistline.
IWB lends itself to better concealment because the majority of the holster and gun are concealed in your pants. However, this means you’ll need to buy pants that are a few inches bigger in the waist to
yet
accommodate the holster. You’ll also have to get used to the holster sitting closer to your body, which means you may need to experiment with different positions before you find the one that’s most comfortable.
When it comes to shoulder holsters and ankle rigs, those types of holsters might conjure up images of Miami Vice and law enforcement. Don’t let that deter you; they are great options for “regular” people, too.
Shoulder holsters are a good way to get the weight of the gun and spare ammo off of the waistline and distribute it evenly across the shoulders. This kind of setup is a great option for someone who works in a professional setting and has to wear a jacket or suit coat all day long.
Ankle holsters are good for smaller guns such as micro pistols or snub-nose revolvers. They’re also more suited to a backup gun; they are not a primary location of concealment because of how far your ankles are from your arms when standing.
A rigid plastictype material, such as Kydex, is another popular option. It is formed to the shape of a gun with heat for a perfect fit.
Sometimes you might find yourself in a situation where carrying the gun in a holster that is attached somewhere to the body isn’t feasible. This is where off-body holsters come into the picture. There are a number of different types of daypacks, purses, and padfolios that are tailor-made with built-in holsters. These items can be very convenient, but they also require the owner to be vigilant. Because the gun is not literally attached to you at all times, you need to be extra aware of where you’re setting your pack, purse, or padfolio down so that the gun is not inadvertently picked up by someone else or stolen by a neer-do-well.
As you work through the various options, don’t assume that women only want off-body solutions. Stress the fact that whatever holster they choose, it must comfortable to wear. If it’s not comfortable, they won’t wear it. The same (or nearly so) goes for off-body options. Here, the gun must be easily and quickly accessed.
The best kind of concealed carry holster is one that holds the gun securely, is comfortable to wear,
is easy to conceal the gun, and easy for the user to draw the gun when needed. The exact kind of holster that does all of the above will vary from person to person, so don’t be afraid to ask the customer about how they intend to carry concealed.
As you and your customer move through this process, bear in mind that picking a concealed-carry holster is not a one-size-fits-all proposition. In fact, there’s probably just as many variables that go into picking a holster as go into picking a concealed-carry gun in the first place.
The simple fact of the matter is that many customers will not own just one concealed carry
holster. They’re going to end up experimenting with different holster materials, different carry positions, etc. In fact, they may end up with multiple holsters for the same gun. This is a situation in which all concealed carriers find themselves. The world of holster design and development is ever-changing. When you couple that with the fact that a lifestyle change may require a change in carry methods, it’s easy to see why holsters are rarely a one-and-done proposition. Your best approach is to listen to the customer’s carry needs and then help them figure out what works best for them.
This is not an exhaustive list by any means, but these companies all offer quality products.
Galco Gunleather
Galco made the iconic Miami Vice shoulder holster, but they’re also well known for high-quality leather holsters, belts, ammo carriers, and off-body carry options. (galcogunleather.com)
CrossBreed Holsters
Leading the way in hybrid holsters for IWB is CrossBreed. The SuperTuck is their flagship offering, but they also offer a wide variety of options for OWB, off-body carry, and even multi-use systems that can be adapted for use in the home. (crossbreedholsters.com)
1791 Gunleather
Going beyond regular leather or Kydex offerings, 1791 Gunleather also offers Project Stealth holsters made from carbon fiber for extra durability as well as Memory-Lok holsters that allow you to change the fit of one holster from gun to gun. (1791gunleather.com)
Alien Gear Holsters
Known for its Rapid Force line of Level 2 and Level 3 duty holsters, Alien Gear recently added the new Photon holster to the line. The multifaceted holster is ambidextrous and IWB and OWB compatible. It also features an optic cut-out and is both light and threaded-barrel compatible. In addition, it also features adjustable retention. (aliengearholsters.com)
“As you and your customer move through this process, bear in mind that picking a concealed carry holster is not a one-size-fits-all proposition.”
Choosing the right self-defense handgun ammo is a critical element, and the process can be confusing for a new shooter. A little bit of knowledge can go a long way, though, so I’m going to break it all down in an easy-to-follow tutorial that your staff can use to help a new shooter choose wisely.
Self-defense ammo is purpose-built to be as effective as possible when used in a self-defense situation. This involves a specialized projectile known as a hollow point or jacketed hollow point (see below for more detail). High-quality self-defense ammo is designed to maximize reliability to ensure it will always fire when you pull the trigger.
Traditional ammo is called ball or full metal jacket. It's best used for training purposes and is not advisable for self-defense. That’s because ball rounds can over-penetrate the target. When that happens, the bullet will continue on its path, creating the possibly of harming a bystander. These rounds also tend to create small holes in the threat and deliver very little in the way of threatstopping damage. They are not the choice when you need to stop a threat as quickly and efficiently as possible.
A properly designed round of defensive ammo is highly unlikely to overpenetrate. It's also more likely to stop a threat in as few rounds as possible, as long as the shooter can properly place their shots.
The best judge of penetration is properly calibrated 10-percent ballistic gel. The FBI ballistic standard is for a bullet to penetrate at least 12 inches of ballistic gel, but not more than 18 inches (to ensure the round will not overpenetrate).
The correct choice depends on many factors, but it’s actually simpler than you think.
The proper projectile for self-defense is a jacketed hollow point. It delivers threat-stopping terminal performance without any over-penetration issues.
Let’s say your customer’s gun is chambered for 9mm, a very popular self-defense round. Before you can recommend a particular brand, you need to know the length of the barrel (length affects terminal performance). Once you know the model and barrel length of the gun in question, you can help the customer select the best choice for them.
Whatever brand the customer is interested in, keep in mind that the proper projectile for selfdefense is a jacketed hollow point. A jacketed hollow point has a hollow cavity in the center of the projectile. The jacket refers to the copper that surrounds what is often a lead projectile. This jacket helps ensure reliable feeding in semiauto pistols. The hollow point allows the round to expand. When it strikes a soft target, the hollow point fills, and this forces the projectile to open and expand. As it expands, the projectile grows in size and causes greater damage to the threat. These rounds also slow down when they hit the target, which prevents them from overpenetrating. This is why you should recommend JHP ammo.
When shopping for handgun ammo, your customer will be confronted with a wide variety of bullet weights. This occurs with every caliber and can be very confusing. For example, if you start shopping for 9mm hollow points, you'll see three common weights: 115 grain, 124 grain,
and 147 grain, which might leave you asking which one is the best for self-defense. Each one could be the right answer, but it really depends on your customer’s gun. Part of proper penetration and expansion depends on the velocity of the round. Heavier rounds move slower, and lon-
ger barrels help the rounds move faster. If you are going to fire a heavier round, it's often better to fire it from a longer barrel to ensure it reaches the right velocity to properly penetrate and expand.
Bullet weight can also have a slight effect on recoil. It can be almost imperceptible, but it
In order to recommend the proper ammo, you need to know specifics of the customer's firearm, such as barrel length and caliber. You should ask if the customer is recoil sensitive.
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might be something worth considering for those who are recoil sensitive.
A brass casing is both the most common and the most desired for self-defense ammunition. Brass cases also are the most reliable when it comes to feeding, extracting, and ejecting. They also expand upon being fired, which helps create a gas seal that maximizes the velocity of a round. The brass casing then contracts to allow for proper extraction and ejection.
One desirable, but not necessary, feature is a nickel-plated brass case. The nickel plating adds a layer of protection to the ammunition and helps prevent the tarnishing that is common with brass. Self-defense ammo is often carried in the gun for months at a time; nickel plating helps protect from corrosion. The slick nature of such a coating also helps it feed in semi-autos and eject easier from a revolver.
The customer may ask about self-defense ammo that is identified as “+P”. That +P means it’s “overpressure” ammo. In other words, it has a higher velocity. Such ammo can typically
squeeze out another 100 feet per second when fired. As mentioned above, more velocity ensures consistent penetration and expansion as well as more striking energy.
That little extra oomph often results in a bit of snappy recoil, especially in smaller guns designed for concealed carry. That little extra power is a personal choice, and a +P load is not necessary for handgun self-defense ammo.
Bullet weight can be confusing to new shooters. Take the time to fully explain how it affects terminal performance.
Note: if your customer is considering this ammo, make sure their gun is rated for +P ammo.
It doesn't take much to find good defensive ammo these days, though there is admittedly a sea of it out there vying for the attention and the purchase power of consumers. When it comes time to recommend specific manufacturers, you can’t go wrong with Speer, Hornady, Federal, and SIG Sauer.
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This 3,000-square-foot store sits one block off Main Street in Roswell. Opened a few years ago, the store, manned by two employees, sports a lean inventory of roughly 100 firearms.
Handguns are moving at this location. Springfield 1911s and Smith & Wesson Shields are sitting in the top slots, followed by a few high-demand Sig Sauer P635s. The store has orders for Glock 43Xs and Springfield Hellcats.
Reloading supplies are improving at this location. “It has been a long haul improving our inventory on primers and powder. We have some now in stock, but the price is now twice what it was a few years ago,” said owner Dan Blount.
A small inventory of modern sporting rifles, mainly S&W M&P 15 Sport IIs and Ruger 556s, are turning weekly. Shotgun sales include Remington 870s. Savage bolt-action Model 110 rifles are moving as well.
Falls Located on the north side of Great Falls, this firearms dealer stocks an average of 300 guns. Three employees tend the counter.
Glock is the front-runner for this retailer, with 43Xs and 19s making the most turns. The FN FNX-45 Tactical is also on the fast track.
“Handgun sales during this past winter were even better than last year. It’s nice that we can get most of what we’re looking for,” said owner Ben Mitchell.
MSRs are selling at three a week, with a three-way split between Daniel Defense, Great Lakes, and Radical. As for Ruger, Mini 14s and 10-22s are steadily finding new homes.
Bolt-action guns are moving at a seasonally slow pace. A few late-season Remington 700s in .243 and Savage Axis youth models are crossing the counter. Shotguns are divided equally between Mossberg 590s and Winchester SXPs.
From its first store in Long Beach in 1971, this western chain today has 34 stores throughout California and Arizona. Each store sells a wide variety of soft goods, fishing and hunting gear, and firearms. Handgun sales have remained high for this southern California store, even after the waning of the pandemic. “Our customer files for a purchase, and when the paperwork’s complete, we schedule an appointment for them to come into the store. They can then close their purchase and pick up their new firearm. Our counter salespeople have pick-up appointments most of the day. It just hasn’t slowed down,” said counter salesman Andy Peck.
With handgun inventory at the best level this store has seen in some time, high turns of Glock 17s, Sig P229s, and S&W M&P Shield 9s are moving the needle.
Ruger 10/22s for pre-summer plinking are also turning well. Bolt guns are slow.
This range-retailer is located ten minutes west of Ann Arbor off Interstate 94. The building’s floor plan totals 26,000 square feet. The 6,000-square-foot retail store carries an inventory of over 700 firearms.
Handguns are steady at this location. Glock Gen5 17s lead the field, followed by Sig P365s. Smith Shield 2.0s are just behind.
Ammo stocks are finally at a level where this range feels confident. “We did a good job getting ammo when others couldn’t. That said, it was expensive and kept some shooters from the range. I feel like our availability and pricing are back to normal,” said retail associate Shane Bartam.
Rifles are picking up, with consistent turns on MSRs. Daniel Defense V7s are attracting the most attention. Models from BG Defense are also seeing interest. Bolt-action Tikka T3s in .243 and 6.5 Creedmoor are selling well for the spring season. Shotguns are also turning. Benelli M2s and M4s sit
securely in the top slots.
S&H Arms of Oklahoma, Oklahoma City Specializing in custom-built Class 3 machine guns and suppressors, this small shop sells used guns and custom orders. The shop’s suppressor business continues to expand. They have a good inventory of used MSRs, all of which turn quickly. “Our license approval times are close to normal. We’re able to service our clients far better than we could during the pandemic,” said owner Curtis Higgins.
Additional custom orders include Timney Trigger installs, stocks, and grip changes. This retailer has an excellent inventory of ammo for the first time in years.
ter Located just northeast of Des Moines, this rural gun shop shares quarters with the founder’s construction company. It has been in business for over 56 years.
The store stocks firearms, hunting and fishing gear, and other items of sporting equipment.
Although ammo inventory is no longer a concern, the high prices new ammo stocks command continues to be an issue for this range-gun dealer. “We have an indoor and outdoor range. And while we now have ammo, the cost has still been on the high side for some of our shooters,” said owner Dana Scope.
High school trap season continues to turn sales, and 2023 is the first year this store has had a good selection of middleand lower-priced shotguns. Turkey season is helping to turn high numbers of the Remington 870 Express. Mossberg Shockwaves and Mossberg 835 turkey guns are also moving well.
At the handgun counter the Ruger LC9 and the Glock 43X are best sellers. A solid number of guns from Walther and Taurus are also making turns. MSRs are in high inventory, though moving slowly.
1,000 firearms in inventory, this small-town, northern New England sporting goods store sits 25 miles from the Canadian border. They offer a total of 30,000 square feet of retail floor space.
Inventories are high with most in-demand handguns. Glock 19s, Sig P360s and 320s, and S&W Shield EZs are turning daily. MSRs from Daniel Defense and Smith & Wesson turn within 48 hours of landing on the rack. Some shotguns, like Benelli Super Black Eagle IIs and Winchesters, are available at higher price points.
Although ammo inventories have recovered, some calibers are back in short supply. “We were out of rifle calibers like .30-06 for so long. When we finally inventoried a large amount, it was gone in a couple weeks, which pushed us back to being backlogged,” said manager/owner Shawn Cotes.
Located on New York Route 14,
this small-town shop stocks an average of 400 guns with a wide variety of hunting and home defense firearms. Handgun sales continue to show higher numbers, with a mix of Kimber Micros, Sig P320s, and S&W Shield EZs turning high numbers. “Our handgun business continues to be driven by our NRA and USCCA training classes. It’s an important part of how we reach new customers,” said manager Steve Emmons.
In used rifles, traditional bolt-action rifle sales are the most consistent. This retailer reported any used gun in the $400 range sells within a few days. New rifle sales include Henry Repeating Classics and Frontiers in .22 and Savage Axis XPs in .22-250.
Sales of shotguns are warming up quickly because of turkey season. In demand models include CZ 612s and 1012s along with the Savage 320 Security. Ammo stocks are in good shape, even for classic rifle calibers.
Northeastern Firearms, Turner This rural, central Maine
gun shop is 20 miles north of Lewiston and 30 miles west of Augusta, the state capital. The store is approximately 2,000 square feet with a wide mix of hunting and home defense firearms.
This retailer reports good inventories across the board. “Ammo has improved notably. However, turkey ammo is really expensive, and getting 3.5-inch shells is difficult,” said counter salesman Mark Wilcox.
Used pump demand is robust. Benelli, Mossberg, and some Turkish guns are turning for turkey season. This store lists every used gun on their website. The comprehensive list is updated daily to create, maintain, and build traffic.
Rifle sales continue to remain steady. MSRs turn at close to five a week, with the majority selling in the higher retail category. Bolt-action guns are garnering out-ofseason attention. Price-point rifles, including Savage and Ruger Americans in .30-06, .308, and .243, are turning at higher numbers than is seasonally typical.
Fort Smith
Keeping close to 4,000 guns in stock, this retailer, one mile from the Arkansas River, maintains a brisk business by utilizing a wide variety of home defense and hunting inventory to serve its constituency. Buyer Chad Duncan reports that the store has the highest inventories they have had in three years across all SKUs. “It has really been a relief to have store shelves full of inventory. While it’s not as busy as it was during the pandemic, sales are very good except for MSRs,” he said. MSR sales have slowed notably, turning at about one a week at price-point sales.
At the handgun counter, Walthers, Glock 19s, Sig P320s, and S&W Shield EZs top the list.
Turkey season is helping to move good numbers of used and new shotguns.
This eastern Tennessee specialty retailer moves product through
a website and a small physical storefront. Keeping roughly 100 guns in stock, they divide their inventory between accessories, police supplies, and home defense items.
Pistol sales are high, with good Glock inventories. “As with most stores, our handgun and rifle shortages have been met, and we can finally offer a good selection. Our customers are still walking in the door. It’s a pleasure to serve them at a time when life at long last feels normal,” said co-owner Bo Perry.
Handguns are in good supply. Taurus PT-1911s and 92s are selling exceptionally well. Other fast movers include a pair of revolvers from European Armory: the Weihrauch Windicator .357 Magnum and the Weihrauch Bounty Hunter .22.
MSRs that are moving include models from Palmetto State Armory and the S&W M&P Sport 15 .22 LR. Other rifles in stock include the Winchester Wildcat .22 and Thompson Center Compass II bolt-actions in 6.5 Creedmoor.
dria Located just ten miles south of Cincinnati, this suburban retailer primarily sells Class 3 firearms and accessories. But it also stocks a wide range of rifles, handguns, shotguns, optics, ammo, gun parts, and accessories.
Handgun sales have risen to the highest turns since the beginning of the pandemic. Glock 43X and 19 pistols hold the high sales spots; Springfield Hellcats are just behind. A few Smith & Wesson and Ruger revolvers are also attracting attention.
The MSR inventory is good. Radical, HM Defense, and Anderson Manufacturing hold the high sales slots. “Our inventory is the best it has been in years. Our retail sales history continues to inch up every year,” said owner Aaron Baars.
Suppressors and other accessories are a large part of this store’s retail mix, selling at an all-time high. Dead Air and SilencerCo are the two top sellers.
Being able to achieve a steady shot when hunting in rugged terrain is no easy task. Enter the Primos Trigger Stick Apex. Its super-strong yet lightweight 100-percent carbon-fiber legs deploy fast and adjust on the fly to create a level sighting picture on even the trickiest terrain with just a squeeze of the stick’s trigger. The rock-solid Apex Frame design allows quick adjustment and smooth panning to keep heavier rifles on target; the frame also allows adjustments from a low sitting position to a nearly six-foot-high standing position. The Trigger Stick’s design will also appeal to hunters because it allows one-hand adjustments.
The rugged construction supports a massive 50-pound load capacity, and the removable mounting plate sourced from Spartan Precision Technology makes switching from spotting scope to gun yoke quick and easy in the field. SRP: $549.99. (primos.com)
The TD5 Dual Spectra Imaging technology combines long-distance thermal detection, high-definition night vision, a ballistics calculator, and a laser rangefinder into a single unit. Featuring a 384x288 resolution IR thermal sensor, 35mm lens (providing 7.5°x5.6° FOV), 2.4X optical magnification, 2X digital magnification, 12µm pixel pitch, and ≤25mK Noise Equivalent Temperature Difference (NETD), users will enjoy rich contrast and bold resolution when acquiring (and accurately ranging) targets with the 1,200-yard integrated laser rangefinder that seamlessly feeds the data into the on-board ballistics’ calculator. The integrated CMOS 1920x1080 visible light sensor combines a 50mm lens, 4.5-9X magnification, 6.4°x3.6° FOV, and visibility down to .001 lux. Available in either 850nm or 940nm versions, the VCSEL IR illuminator has three levels of intensity and directional focus out to 350 meters.
The IPS LCD thermal imaging and night vision can be displayed on the 800x800 IPS LCD display independently or simultaneously with the picture-in-picture (PIP) function that provides a clear heat signature and night-vision depth perception. Display options include six different reticle styles, four different reticle colors, and six different thermal image modes. SRP: $4,099.
(pard.com)
Sporting a 62-grain FMJ bullet, the Range Dynamics Subsonic 5.7x28mm cartridge is the ideal option for high-volume fun (suppressed or un-suppressed) on the range. Available in 50-round boxes, Range Dynamics Subsonic is perfect for personal-defense carbine training and semi-auto pistol use. It rounds out Fiocchi's 5.7x28mm lineup, which includes the Hyperformance 35-grain jacketed frangible and the Hyperformance 40-grain hollowpoint cartridge. (fiocchiusa.com)
The OKC Stealth tactical knife has a 3.56-inch blade made of S35VN steel with 57-59 HRC hardness. S35VN is an extremely tough, high-quality steel that provides superior resistance to wear and chipping while delivering excellent, long-lasting edge retention. The blade has tight serrations for utility. The 9.13-inch-length knife has a full-tang construction and is covered by a black micarta handle with a scale pattern for extra grip. The black nylon sheath is Molle-compatible. (ontarioknife.com)
Alien Gear Holsters, designers and manufacturers of American-made holsters and firearms accessories and the Rapid Force line of Level 2 and Level 3 duty holsters, has added the new Photon holster to the line. The Photon was developed to help retailers meet the needs of their customers looking for a multifaceted solution to their carry needs. As a result, the Photon is the only holster on the market that includes all of the following features in one holster: ambidextrous, IWB and OWB compatible, light compatible, optic cut-out, threaded-barrel compatible, high/co-witness sight compatible, adjustable cant, adjustable ride height, side-car ready with optional mag carrier, and adjustable retention. (aliengearholsters.com)
The 10mm 1911 FS Tactical is a modern iconic design built for everyday use, target shooting, or duty use. It has a number of innovative additions, such as an ambidextrous thumb safety, combat hammer, and skeletonized trigger as well as a Parkerized finish and custom G10 grips. For easier control, an extended beavertail grip safety lets you get a high and tight grip without worrying about slide or hammer bite when firing. Additional features include a steel frame, fixed mounted dovetail rear sight, fixed mounted dovetail fiber-optic front sight, and a GI slide serration for easy loading and unloading, all backed by a lifetime warranty. Magazine capacity is eight rounds. SRP: $699. (taylorsfirearms.com)
Similar in design to the company's popular K-Zone shooting rest, the Bull is sized to accommodate full-length rifles and shotguns. The adjustable frame can be shortened or lengthened between 18.3 and 26 inches to achieve proper forearm and buttstock support on any shooting bench. The wide stance delivers optimal stability for all long arms while rubber feet at the four corners prevent slipping.
Keeping the firearm in place while allowing for subtle alignment adjustments are non-marring rubber shooting pads secured to the front and rear yokes. To quickly adjust elevation, the Bull features a screw-style yoke tower that raises or lowers via an easy-to-operate hand wheel. These yolks can be locked into place via the screw-tightening mechanism. SRP: $42.99. (mtmcase-gard.com)
In collaboration with AK-47 specialist Ken Allen, Samson Manufacturing has released a new M-LOK K-Rail for the AK-47 platform. Two versions are currently offered for stamped receivers: a sling loop cut and a non-sling loop version with integrated steel QD sling points.
Key features include a five-sided M-LOK (includes top rail with additional M-LOK slots), an extended handguard length that shields the user’s hand from the barrel and allows for more accessories, and an extended lip index point that allows the user to feel when the thumb is getting too close to the gas tube. In addition, the M-LOK K-Rail works with the factory gas tube and does not require removal of the lower handguard retainer.
Constructed of 6061-T6 aluminum extrusion, the rail also features a Type III Class 2 black, hard-coat anodized coating. The rail is compatible with aftermarket railed gas tubes. SRP: $224.95. (samson-mfg.com)
The shooting sports industry has so many special, even magical, aspects to it. Empowerment, fellowship, and mentorship are all vital elements. So, too, are the many happy memories that come as regular parts of this unique world we elected to inhabit.
To that list I would add family. Why? Because the most successful operations I have seen around the country have a family air to them. The guests with whom I have interacted, not only in my home state of Oklahoma but all over the country, openly admire family involvement in the stores and ranges they visit.
“They are a more real and comfortable environment” is a general comment often shared by these folks. I agree. Family makes the business better, stronger, and very relevant to the guest base.
Because my wife Jayne and I were so young when we started the business (18 and 20, respectively), our first family member to join in was Pappy (Jayne’s dad). What an amazing and caring soul he was. He designed and tended to all the exterior plants on the roughly half-acre lot on which our business was located. I found out years later that his work was secretly nominated for a chamber of commerce award. The award went to a much larger and nongun related business in the downtown area of Oklahoma City, but his efforts set a standard of excellence and attention to detail that the guests loved. He also helped us created our “rent gun” program. In
those days, manufacturers did not offer “rent gun” programs. So, he went out and bought our first rental unit—a Rossi .38 Special revolver. That gun, along with several more, was an instrumental early part of our eventual success. We finally retired it after close to one million rounds. (By the way, that revolver never broke or needed repair.)
Our family grew to include three children, and we put them to work doing all kinds of tasks. Those tasks showed the importance of attending to details. The chores also helped instill in them a strong work ethic. They not only learned how to do things the right way, but understood why chores needed to be done in a certain way.
The correctness of this approach was confirmed by B.C. Clark, a local family-owned jewelry store. They were on their third generation at this point, and the owner was kind enough to tell me we were on the right track. The successes, challenges, and growth of each of our children as they were introduced to the business were special for us as parents. With this came the incredible benefit of new (and younger) eyes on things.
When old enough, Anne, our first child, went with me everywhere. This included hundreds of civic speeches I would give, chamber of commerce committee meetings, and Rotary functions. Our second child, Nicholas, completely redesigned our main gun display case. It totally transformed the way we sold guns, and it propelled our sales to new heights. By the way, this case was a product of his high school woodworking class. The genius of the design was amply demonstrated when other retailers copied the concept. Nicky was also instrumental in helping us take the first steps into servicing the LE (law enforcement) market.
In those days, personal computers and basic software for retailers were just getting off the ground. We understood the importance of these tools for the continued growth of our operation, but were unable to find software companies interested in serving the range and gun retail business. Here’s where our third child, Stephen, made his mark. Despite his young age he made profound additions and improvements not only to our store, but to many other dealers and ranges as well who were part of a growing peer group. When Facebook began to gain traction, he understood the importance of social media to the store. His efforts here led us to being recognized as the best Facebook site in Oklahoma.
He then helped us lower the cost of our surveillance options and modified our range procedures to better serve our younger and increasingly diverse
guest base. In addition, he built the safe department of our store into a multi-million-dollar operation. Together, our children counseled many manufacturers on ways to serve the younger market that had become an increasingly important driver of business in our industry.
I have saved Jayne for last. Despite the fact neither of us were seasoned business folks when we started in 1981, we did have a deep drive and enough passion to take on the untried opportunity before us. Jayne was tireless as she faced challenge after challenge. She took on all the tasks that needed to be done to operate the store. The range/retail combo was a new concept, which meant the development curve was at times very steep. Furthermore, that curve was not constant; it was an ever-changing variable. Over the years Jayne’s workplace solutions caught the attention of others inside the industry. One industry writer shared what many others had told us: “Jayne was an amazing force, a new light in an industry that was incredibly dominated by men. Today’s female leaders inside the outdoor world are standing on her shoulders.”
We were the family that never gave up. We were the family that brought in an attitude and spirit of change that led to a whole new way of growing the shooting sports. The Simple Truth is “Family? You Bet.”
Author bio: Miles Hall was founder and president of a multi-million-dollar firearms retail store and gun range in Oklahoma for 36 years. He is now a senior advisor helping FFLs around the country run more efficient, profitable businesses. (HallnHall.com)
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