Feature
Left: a refreshed, updated website features a clean navigation, streamlined news outlet with The Emerald Online, and an updated resources section. Right: Izzy the Islander, Texas A&M-Corpus Christi's mascot, models the Sigma Pi founding father t-shirt on campus
the ability to grow alongside great men. If I didn’t make the decision to join Sigma Pi, I honestly don’t know where I’d be today,” from Mustafa Abdullah Jr. (SIU-Carbondale ‘13) showcase the importance of brotherhood. Outside of this national campaign, the Communications Department rolled out a new website. In early September, sigmapi.org officially switched over to the new site that includes a one stop shop for all the needs of undergraduates, alumni, and family. Through the assistance of Stream9 digital design team, the Executive Office was able to create one public site that encompasses all the resources important to the Fraternity. The new site not only allows for a more intuitive user interface by separating by user-type: undergraduate, alumni, family member, or other; it also separates content categorically by topic: 10
fraternity, foundation, news and stories, and events. These clearly defined menus will allow users to navigate at ease and find what they are looking for promptly. Aside from the improved navigation and visual appeal, the new site will continue to grow as a living entity for our members with fresh content and resources readily available. With improved accessibility, the site highlights our membership in a more engaging light. Recently added was a knowledge base of resources that allows easy navigation and accessibility, giving members quick access to the tools and knowledge needed in various situations. Internally, Assistant Director of Public Relations Summer Clarkson attended the ICM Crisis Communication Management Certification Course in early November. Through this intensive hands-on training, Clarkson became
certified in Crisis Communication Management. Along with Director of Communications Chris Carter (Middle Tennessee ’08) who received this certification in 2018, this ensures that our staff is prepared to be proactive and well equipped in the case of a crisis. Looking ahead into 2020, the Communications Department plans to continue providing our members with engagement opportunities, while also being proactive in showcasing the positive and beneficial aspects of the Sigma Pi brotherhood.
Strategic Growth With over 40 potential expansions and six colonies in the works, the Strategic Growth Department is aiming high for the growth of the Fraternity. The Strategic Growth team works with universities to create a pipeline for Winter 2020
