THE SIGNAL . SATURDAY, MAY 26, 2018 . P1
SCV Community Pride ★ QUALITY OF LIFE
SCV
Community VALENCIA
PRIDE Quality of Life
“COME HOME TO VALENCIA,” reads a 1969 sales guide for what was then a new masterplanned community in the Santa Clarita Valley. Fast forward to today and those words ring even truer now than then. Valencia is one of the Best Places to Live in California (according to CNN Money Magazine). The community includes approximately 20,000 homesites on 15,000 acres, top-rated schools, sought-after recreational spaces and parks, shopping, healthcare and public services, a strong
SETS THE STANDARD
employment base, cultural activities and abundant open space. Plus, there are 30 miles of paseos, pedestrian pathways that link neighborhoods with schools, pools, parks and other community amenities. That same type of planning and foresight that created Valencia is the cornerstone of FivePoint’s Newhall Ranch, now under construction on the valley’s west side. It is planned to be the largest community in the United States committed to a net zero increase in greenhouse gas emissions.
Newhall Ranch is planned to include 21,500 homes, seven schools within nine interconnected neighborhood villages, and is estimated to bring approximately 75,000 new permanent jobs to the area. As planned, Newhall Ranch will also preserve more than 10,000 acres of open space and establish more than 50 miles of walking trails. It is a vision rooted in the success of Valencia, a community that set the standard for pride in the Santa Clarita Valley.
Valencia Means Business JOBS AND A VIBRANT ECONOMY ARE A KEY PART OF THE SANTA CLARITA VALLEY’S GROWTH AND 50 YEAR SUCCESS STORY
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T SHOULD COME AS NO SURPRISE to Southern Californians that Los Angeles County is a global powerhouse of creativity and commerce. With a GDP of $570 billion, L.A. County’s economy is larger than those of Sweden, Norway, Poland or Belgium. What’s perhaps not as well known is the increasingly important impact that Valencia and the Santa Clarita Valley’s vibrant and growing economy has on the region’s success. “I think people are surprised at the amount of business and industry here in the Santa Clarita Valley,” says Holly Schroeder, president and CEO of the Santa Clarita Valley Economic Development Corporation (SCVEDC). “We’re a premier business destination, with all that a company needs for success, thanks to all the design and planning that has gone into the Santa Clarita Valley and Valencia.” The Santa Clarita Valley is home to a vibrant, diverse and growing business community and a highly educated workforce. The city of Santa Clarita is the third largest city in L.A. County and has been named the most business-friendly city in the county. Global companies such as Princess Cruises
Scorpion, a leader in Internet technology and marketing with $70 million in annual revenues, has a new headquarters in Valencia for its more than 400 employees.
and Sunkist have headquarters in Valencia and Santa Clarita Valley, along with leaders in the aerospace, medical device, film, technology, and manufacturing sectors. “The differentiating factor that we have in the Santa Clarita Valley is that we are still growing and we have the opportunity to grow,” she said. Santa Clarita is currently in the process of constructing about 600,000 square feet of new commercial, technology and industrial space. There’s an additional 5 million square feet in the pipeline, according to the SCVEDC. The business and commercial core of the Santa Clarita Valley is in Valencia, with business growth and development being a key part of the community’s master plan. “What we’re able to promote to companies in terms of a master planned industrial park, and business parks, is due to the tremendous foresight that Newhall Land & Farming Co., now FivePoint, had in designing Valencia,” adds Schroeder. Valencia at build-out is planned for 60,000 jobs among 25 million square feet of commercial and industrial
WITH NEARLY 1,500 COMPANIES AND 45,000 EMPLOYEES, VALENCIA GATEWAY IS L.A. COUNTY’S LARGEST—AND FASTEST— GROWING CENTER FOR BUSINESS, TECHNOLOGY AND INDUSTRY. space. With nearly 1,500 companies, Valencia Gateway is the largest-and fastest-growing master-planned center for business, technology and industry in Los Angeles County. Bringing the high-paying jobs residents need to be able to live and work locally is key to the future of the community and part of the vision of Valencia. The excellent schools and continued safety ratings for Valencia and the Santa Clarita Valley are big reasons businesses are moving to the region. But the bottom-line is that costs are lower in Valencia and the
Santa Clarita Valley than in much of L.A. County. Logix Federal Credit Union’s choice to relocate its corporate headquarters and 500 employees to Valencia after more than 75 years in Burbank, and Scorpion’s decision to stay in Valencia, buying land to build its new high-tech, corporate headquarters, demonstrate the strength and attraction of the Valencia master plan and all that Santa Clarita has to offer growing businesses. Once a small website design startup, Scorpion is now a leader in internet technology and marketing. The company founded by CEO Rustin Kretz in 2001 now has more than 400 employees and thousands of clients, with annual revenues that exceed $70 million per year. Scorpion received a Google innovation award in 2016 and has been included on the Inc. 5000 list as one of fastest-growing private companies in America for six consecutive years. “We chose Santa Clarita Valley as the permanent home for Scorpion because a majority of our employees already call this area home, and we see it shaping into the epicenter of a tech hub that spreads across Los Angeles County that we affectionately refer to as the Silicon Suburbs,” says Matthew Shepherd, chief financial officer for the company. Shepherd points to the “relative affordability of commercial space” in Valencia as a key reason companies move and stay here. “Space in the San Fernando Valley is priced at a 30-50 percent premium over Valencia, while on the Westside of L.A., property is at a 100-150 percent premium,” he says. With the move to new headquarters, Scorpion anticipates accelerated growth, bringing new jobs to Valencia. Job growth, high wages, competitive rents, and the benefits of a master-planned, business-friendly environment are all part of the recipe for success in Valencia and the Santa Clarita Valley.
Congratulations to Valencia on a half century of growth, impact and recognition as one of the best places anywhere to live. We can’t wait to see what the future holds. We know it will be Awesome.