Canyon Country · Newhall · Saugus · Valencia · Stevenson Ranch · Castaic · Agua Dulce
Santa Clarita Valley Business Journal Santa Clarita’s Only Business Publication
$4.50 · Volume 8 · Number 12
www.scvbj.com
april 2017
Homes on the horizon:
What’s in SCV’s residential pipeline? Page 5
Pardee Homes is developing Arista, part of the Aliento master planned community in Canyon Country. Katharine Lotze/The Signal
Post-production firm Digital Strong job growth, housing squeeze in SCV’s future Jungle moves to SCV By Patrick Mullen SCVBJ Editor
“T
he future’s so bright, you’ve gotta wear shades.” So said Mark Schniepp, channeling ’80s postpunkers Timbuk3, when asked for the overall theme of his presentation at the Santa Clarita Valley Economic Development Corp.’s 2017 Economic
Forecast Conference, held March 30 at the Hyatt Regency Valencia. He and his co-presenters spoke to SCVBJ in the days leading up to the conference. Also speaking this year were Mark Vitner and Todd Bauer. Vitner is a managing director and senior economist at Wells Fargo in Charlotte, N.C, responsible for tracking U.S. and regional economic trends. He provides See OUTLOOK, page 10
■ Post-production house Digital Jungle’s new offices on Constellation Rd. feature statues based on the Terracotta Army in Xi’an, China, depicting the armies of Qin Shi Huang, China’s first emperor. Courtesy photo.
By Patrick Mullen SCVBJ Editor
D
igital Jungle, a post-production company that works with motion picture, television and online producers, has set up shop in
new headquarters on Constellation Rd. in Santa Clarita. The new 5,000-square-foot headquarters will be home to Digital Jungle Post, its core operation, and Digital See JUNGLE, page 20
Knowledge Exchange: Digital Detox and Gem By Patrick Mullen SCVBJ Editor
W
hat does digital marketing actually mean in 2017? Who’s doing it well and who’s behind the curve, locally and beyond? Why isn’t search engine optimization enough anymore? In this month’s Knowledge Exchange, two local entrepreneurs tackle those questions. After a stint in investment banking and a decade with MasterCard in New York, eventually leading their push into mobile payments, Tania Mulry moved to California in 2007 to join a startup in Santa Monica. After its investors pulled the plug, she landed
Vitaliy G., design partner with Gem Digital Design in Newhall. Katharine Lotze/ The Signal See KNOWLEDGE, page 16