Jon Paul Starkey Graphic Designer
Portfolio MY-2014-V5
Contact 07790 535485 Jon@SilentDistraction.com SilentDistraction.com @SilentDDesign silentdistractiondesign.blogspot.co.uk silentdistractiondesign.tumblr.com linkedin.com/pub/jon-starkey/42/aab/211
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Hello! PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
Profile 2
Qualifications
My name is Jon Paul Starkey and I am a Graphic Designer. With a life long interest in graphic design and many years doing freelance jobs I have gained many skills fundamental to producing successful design that meets any given brief. I have even been listed as a Mercury Music Art prize finalist.
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Having recently taken the opportunity to re-train, I have just completed a graphic design degree in York.
BA [Hons] Graphic Design
In addition to being creative I am inquisitive, analytical and driven by quality and progression.
Art and Design Foundation
BA [Hons] Illustration
A-levels: Maths Physics Graphical Communication General Studies
P6 - Personal Silent Distraction
P4 - Logo design Silent Distraction N.E.W. Cragside Turquoise Giraffe P.I.M. Willowman Red Tree Surgery
P20 - Concepts Pop-up gallery The Machine
Contents 3
Logos Personal Projects Experience Concepts Layouts
P8 - Projects Willowman Cragside Degree show Dressing the Screen N.E.W.
P24 - Layout Ethics Dressing the Screen Semiotics First Things First
P18 -Experience Mark Stephensons
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Logos PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
Silent Distraction Design My own logo
A combination of my initials and the initials of my assumed trading name. If you follow the white line it draws out a J and an S in one direction, then follow it back and it creates an S and a D. I have several variations of the logo which I use as appropriate. I am currently trying to be a flexible and multifaceted creative person, and feel it appropriate to be able to adapt my image as required.
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N.E.W.
Cragside
Turquoise Giraffe
Neoteric Expressive Wired - Music Foundation
Extreme sports holiday resort
Female clothing brand
Created for a fictional music foundation as part of a university brief. I recombined the universally known recycle arrows to form a new but instantly memorable icon.
As part of the Cragside brief I was required to come up with a corporate identity for an extreme sports holiday resort located in the Yorkshire Dales.
The intended message conveyed with this logo was one of hedonism and decadence. So the selfish narcissism implied by the inward pointing arrows, and the fact that the logo is itself a corruption of the recycle logo – with its positive ideals and connotations – was ideal.
After creating a number of options I chose and developed this triangular logo. Based on the idea of a compass it conveys all the necessary connotations for the Cragside resort. Modern, clean and eye-catching, the triangular logo could also be used a map marker or on way finding signage around the resort.
A clothing brand. Surf and summer wear primarily targeted at girls. The name and colour scheme were chosen to convey a humorous, fun loving and irreverent approach to life’s many and varied challenges. In addition to the values already mentioned, I wanted to communicate a down to earth, hand crafted element to the brand. That is why I created the giraffe shape with brush and paint. I then distressed the final logo.
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P.I.M.
Red Tree Surgery
Poetry in Motion - bespoke frame builder
Music festival
Tree surgery business
York’s newest and best bespoke frame building service – Poetry in Motion – needed a new eye catching company logo.
The Willowman festival is a real event held near the Yorkshire town of Thirsk.
Red Tree Surgery was a new venture for an already well established gardening company.
I have given the festival a new, modern and vibrant feel with my rebranded identity and logo.
The client knew from the beginning that he intended to have advertising printed on the side of a van and he wanted something that would stand out to passers by. He intended to make the most of the advertising opportunity provided by his van and to this end needed the logo to be instantly recognisable, bright and memorable.
I was given the three swirls in the middle as a starting point. Initially the client had a very clear idea of what he wanted, unfortunately it became apparent that his idea just wasn’t working as it was. After presenting several different options we developed this avenue and used bike parts to convey the business occupation.
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Personal PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
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Silent Distraction I designed the Silent Distraction Design name and logo as my graphic design identity. The logo incorporates both my name’s initials and the initials of my chosen trading name. I use this identity consistently across professional social networks, my university work, website, and any commercial work I undertake. www.SilentDistraction.com
Above Silent Distraction website Right Silent Distraction design logo.
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SILENT DISTRACTION /////////////////DESIGN////// Jon Paul Starkey T: 07790 535485 E: Jon@SilentDistraction.com W: SilentDistraction.com
PORTFOLIO | MY-2014-V5 © 2014 Jon Paul Starkey
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Projects PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
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Brand statement:
Four days of fantastic music, quality food and real ale in the heart of North Yorkshire The Willowman loves sitting in the sun, eating good grub with a decent pint of real ale whilst watching an exceptional live band. After that’s settled, he enjoys heading into the crowd for a boogie with the best kind of people around! My rebrand gave me the opportunity to show my branding and logo design skills. www.issuu.com/silentdistraction/docs/willowman3_small
Above Various applications of the Willowman identity Right Willowman poster
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Projects PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
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Cragside The premier extreme sports, adventure holiday resort, located right in the heart of Yorkshire! This project saw me produce a company logo, advertising imagery, promotional video, audio track and t-shirts. In addition I produced comprehensive brand guidelines and website. www.SilentDistraction.com/Websites/index.html
Above Cragside posters and interactive CD-ROM cover Right Poster
cragside
www.cragsideadventures.co.uk
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Projects PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
12 Contact | 01904 770400 | www.yorkcollege.ac.uk
Design by Jon Starkey | www.silentdistraction.com
Degree show This project set the challenge of creating an event identity for York college’s creative higher education end of year show. I created three fundamentally different identities. From intricately detailed hand drawn typography, to loose painted text, to a sci-fi aesthetic poster. All had their particular appeal.
Above Degree show poster concepts Right Primary poster
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Est. 1964
BA Hons Graphic Design | BA Homs Fashion Design | BA Hons Contemporary 3D Craft Private Viewing Wednesday 5 June 6pm - 9pm
LOCATION The Quad South Hall York St John Universtiy Lord Mayors Walk, YO31 7EX
Open to the public 4 June - 7 June Weekdays 9am - 5pm WWW.SILENTDISTRACTION.COM
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Projects PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
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Dressing the Screen Dressing the Screen: The Rise of Fashion Film is a new international British Council exhibition, and the subject of one of my final year projects. The exhibition will open in Moscow in 2014 and will then tour in Brazil, Thailand and Mexico. The exhibition brings together work by some of the world’s most famous and innovative fashion designers and filmmakers from the last 75 years. Dressing the Screen forms part of the British Council’s international programme of architecture, design and fashion around the world. See the final project presentation document for my Dressing the Screen brand at the following address. www.issuu.com/silentdistraction/docs/presentation_small
Above from left Show imagery Right Show poster
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Projects PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
23:3:13
[ FIBBERS ]
N.E.W.
NEOTERIC.EXPRESSIVE.WIRED.
Welcome to the bitter end... The year is 2013, and scientists now predict that humankind’s rape and pollution of our world has already led us past the point of no return.
Fu*k Recycli n
There is still no political or public will to make the changes needed to save our planet, or ourselves. Our greed, corruption and stupidity has led us to a fitting, painful and inevitable end.
By the year 2050 there will be no humanity! With the demise of the life-form known as man, now a certainty. We are here to make the passing of our kind as loud as possible! Why go out with a whimper when you can go out with an earth shattering, ear crushing event of pure musical violence.
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w w w. N e w M u s i c . c o m
There is no time for remorse, remembrance, regret or recycling. But there is still time to become part of the last great human endeavour, the New music foundation. No Remixes, Covers, Samples or Recycled sounds. See N.E.W. before... the end!
FU*K RECYCLING UK TOUR 2013
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N.E.W. As part of an advertising brief, my identity for the Neoteric Expressive Wired [N.E.W.] Music foundation, was applied to various promotional material. You can see here a small selection of what I produced. As well as a video – available to view on my website – I created various postcards, flyers and a number of posters for event advertising. www.SilentDistraction.com/Videos/index.html
Above Flyers and posters. Using inflammatory tag lines to grab attention and provoke public awareness of the N.E.W. Music Foundation Right More promotional imagery. Advertising poster
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www.NewMusic.com
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Experience PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
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Mark Stephensons I have gained much graphic design experience over the years from a number of freelance jobs, personal interest and education. However in addition to this, during my final year, I arranged a work experience placement with one of York’s premier graphic design studios - United by Design. As part of my work experience I worked on a variety of projects. One of these was a rebrand for the estate agents Mark Stephensons. I created a number of alternative logos, one of which was selected as the clients preferred choice. This is the final approved version and will soon be seen on houses and offices in North Yorkshire.
Above Business card design Above: Street signage
01653 692 500 markstephensons.co.uk
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Concepts PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
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Art and Illustration My interest in visual media extends to include not only all things Graphic Design, but also Fine Art and Illustration. I have exhibited my own art work several times in the Lincoln area and more recently in York. I enjoy working with pen and ink, paint, photography and digital media. To date my greatest accolade was being listed as one of the Mercury Music Art prize finalist. This involved a trip to London and spending an evening at the White Cube art gallery. Unfortunately I did not win but the whole process was a great highlight. Being able to produce original art work when it is required for a graphic design project is a great help. It saves time looking around for just the right image, and not finding it. It also sidesteps any copy-write issues and potentially saves a great deal of money that might otherwise need to be spent on commissions.
Above Floating man, original art work created for a ‘Pop-up gallery’ brief
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Concepts PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
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Art and Illustration The Machine. Created using pen and ink, photography and digital.
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Layout PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
READING THE SIGNS Right clockwise: Superdry’s logo is embroidered on all of their jackets, Eye catching all-over bus advertisement, London’s west end street advertising.
What is Semiotics? We look at two examples to see how it works... by Jon Paul Starkey
As human beings living today, in the early part of the 21st century, we inhabit a world saturated in advertising. Our western society is obsessed with material wealth and consumerism seems to be the masses new secular religion of choice. Adverts have become a ubiquitous part of every day life for most people in the western world. And through these adverts we are (whether we know it or not) all reading signs and receiving coded messages everyday that influence our choices and thoughts.
‘Advertisements are one of the most important cultural factors moulding and reflecting our life today’ [Williamson 1978]
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Advertisements, when on a small scale, are generally simple and merely a means of information conveyance. For example: the advert in the local shop window or on the community centre notice board that says: ‘we sell this, at this address for this much, call us on...’. This is more of less simply infomration that the business owner wishes to pass on to the general public.
Above: Street view of Time Square in New York City. This is a prime example of the staggering amount of advertising now bombarding us everyday.
But the more money involved the more complex the message and techniques employed. Advertising is big big business with an every growing army of highly paid, highly motivated and extremely clever advertising executives on an unending crusade to bend you to their will. They do this by means of television adverts, web banners, billboards, flyers, magazine spreads, slogans on t-shits and
jackets, specifically targeted text and Email marketing campaigns. The list goes on. We are informed, encouraged and manipulated into buying whatever it is that they want us to. It is therefore important to be able to recognise and interpret these adverts on a deeper level; the level at which they were created. Products and services produced by a company that has the resources and inclination to spend the millions of pounds it costs. Create and deploy nationwide or international advertising campaigns with the upmost care and consideration for every minute detail. Teams of advertising executives, researchers, creatives, psychologist, sociologists and statisticians spend years doing research and development so they can better influence the way we
FEATURE
FEATURE
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Magazines Type setting and copy fitting is a graphic design fundamental, and one I take great pleasure in fulfilling. I produced many magazine layouts during my degree course and have a very good understanding of Adobe InDesign. There is something immensely satisfying in finding a creative way to combine text, images and negative space to create a pleasing and informative collection of pages.
Above Various magazines I have created Right Dressing the Screen brochure design
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Goodbye PORTFOLIO | JON PAUL STARKEY | MY-2014-V5
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Thank you for taking the time to look over my portfolio. I hope you found it interesting and intriguing enough to warrant meeting me face to face.
Contact details I am available through any of the following contact methods and would love to hear any comments or questions you may have regarding my work. So please don’t hesitate to give me a call or send me a message.
Name Jon Paul Starkey Telephone 07790 535485 Email Jon@SilentDistraction.com Website www.SilentDistraction.com Twitter @SilentDDesign Blogger silentdistractiondesign.blogspot.co.uk Tumblr silentdistractiondesign.tumblr.com LinkedIn linkedin.com/pub/jon-starkey/42/aab/211
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