Graphic design | Identity | Dressing the Screen by SilentDistractionDesign

Dressing the Screen the rise of fashion film...

Content

...is a new international British Council exhibition. The exhibition brings together work by some of the worldâ&#x20AC;&#x2122;s most famous and innovative fashion designers and filmmakers from the last 75 years.

p. 4 p. 6 p. 8 p. 10

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 2

Logo & Type Exhibition imagery Poster one Poster two

p. 12 p. 14 p. 16 p. 22

Flyers Private view invitation Exhibition brochure Website

Logo & type After considering aspects of film and fashion and what they have in common, I decided that movement was a good place to start. I created the logo to communicate this movement in a visual way. There are several variants that can be used as appropriate. The primary logo gives not only a sense of movement but that of light. This is another aspect of both fashion and film that is key to their success. The accompanying subtitle, and all other text, will be in the font family â&#x20AC;&#x2DC;Avenirâ&#x20AC;&#x2122;. This is a clean modern sans serif font that strikes an interesting juxtaposition when placed next to any of the logos.

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 4

Avenir font family

Avenir Light Avenir Light Oblique Avenir Book Avenir Book Oblique Avenir Medium Avenir Medium Oblique Avenir Black Avenir Black Oblique Avenir Heavy Avenir Heavy Oblique

Above: Primary ‘Dressing the Screen’ logo and subtitle

Above: Six alternative logo’s for use as appropriate

Above: Various applications of the ‘Dressing the Screen’ typographic logo

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 6

Above: Advertising poster

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 8

Above: Advertising poster â&#x20AC;&#x201C; Framed

Poster one I chose this image as it has a cinematic quality and could also easily be taken from a fashion shoot. It intrigues and makes a viewer of the poster stop and think. What is that girl doing? This took significant work in Photoshop to achieve the finished article. I wanted a washed out arty look to the image with just a limited amount of colour. After removing all the colour from the photograph I added spots of the colours I wanted along with a simulated light leak.

Above: Original photography

Above: Advertising poster

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 10

Above: Advertising poster â&#x20AC;&#x201C; Framed

Poster two The second of Dressing the Screens poster adverts. Done in the same style and with the same colour scheme. This image also invites the viewer to engage with the potential story evoked by the mystery woman this time depicted on a sunny forest path. Although the image has been again heavily manipulated with Photoshop attention has been taken to add some of the definition back into the hair and face after the lighting has been altered.

Above: Original photography

Above: Exhibition imagery, plus ‘Dressing the Screen’ identity

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 12

Above: Flyer front

Flyers Flyers would be dropped in significant numbers at venues where members of the public with an interest in film, or fashion, or preferably both will attend. The best stock possible should be used. However as large numbers will be required a compromise will have to be reached. The diagonal rectangle image containers invoke a sub conscious connotation of old fashioned film reel. This shape will be used where necessary throughout the exhibition print and screen media.

Above: Flyer back

Above: Invitation front â&#x20AC;&#x201C; detail

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 14

Above: Invitation front

Private view invitation Private invitations would be sent to VIPâ&#x20AC;&#x2122;s and industry colleagues. They should be produced on high quality thin card. As in the insert image on the opposite page, the exhibition name should be vinyl embossed. This will have the effect of adding value to the invitation, increasing the chances of the intended guests attending.

Above: Invitation back

Above: Exhibition brochure

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 16

Exhibition brochure This is an example of a possible exhibition brochure layout. To give a luxurious, aspirational quality to the production the brochure would be of the best quality stock the budget would allow. The cover should be a matt finish with the title done in a shiny vinyl.

Above: Exhibition brochure cover

Above: Exhibition brochure page two

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 18

Above: Exhibition brochure page three

Above: Exhibition brochure page four

Above: Exhibition brochure page five

Above: Exhibition brochure page six

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 20

Above: Exhibition brochure page seven

Above: Exhibition brochure page eight

Above: Website homepage

Website The website will use all the current web trends, appearing modern, cutting edge, vibrant. • • •

•

Large home page with most of the content on the first page. Full screen slider at the top of the page Back ground images will use parallax java script to make moving though the pages visually interesting. Integrated blog feed.

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 22

Points to note are; The images in the ‘Information’ section would scroll slowly across the screen. Adding visual stimulus. Background images in the ‘Information’ and ‘Events’ sections will move with a parallax effect. The top image would periodically slide, and can also be controlled by use of the arrow buttons.

Dressing the Screen: the rise of the fashion film The exhibition brings together work by some of the worldâ&#x20AC;&#x2122;s most famous and innovative fashion designers and filmmakers from the last 75 years. Dressing the Screen forms part of the British Councilâ&#x20AC;&#x2122;s international programme of architecture, design and fashion around the world. read more [...]

home

landing page

about

events

what we do

exhibitors

read more [...]

JUN 2013

Exhibitor two Nulla facilisi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc pellentesque id...

read more [...]

See all news [...]

Above: Top of homepage

EVENTS

See all event

Exhibition Events

OCT 2014

Event one Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam varius magna mi, nec accumsan sem porta ut. Vestibulum eu

See all event [...]

contact

contact details

home

landing page

about

events

what we do

exhibitors

read more [...]

JUN 2013

Exhibitor two Nulla facilisi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc pellentesque id...

read more [...]

See all news [...]

EVENTS

See all event

Exhibition Events See all event [...]

OCT 2014

Event one Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam varius magna mi, nec accumsan sem porta ut. Vestibulum eu congue urna. Aenean nisi tellus, mollis a nisi at, ornare commodo elit...

OCT 2014

read more [...]

Event two Nulla facilisi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc pellentesque id...

OCT 2014

read more [...]

Event three Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam varius magna mi, nec accumsan sem porta ut. Vestibulum eu congue urna. Aenean nisi tellus, mollis a nisi at, ornare commodo elit...

read more [...]

See all event [...]

Above: Middle of homepage

BA [HONS] GRAPHIC DESIGN Personal & Professional Development | PPD3.P1 Student number. 303629 Page number. 24

Contact name

CONTACT

Connect with Dressing the Screen on...

Nulla facilisi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc pellentesque id...

read more [...]

See all news [...]

EVENTS

See all event

Exhibition Events See all event [...]

OCT 2014

read more [...]

Event two Nulla facilisi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc pellentesque id...

OCT 2014

read more [...]

See all event [...]

CONTACT

Contact

Connect with Dressing the Screen on...

name email message

clear

send

Above: Bottom of homepage