Graphic design rebrand | Willowman festival

Identity designed by JON PAUL STARKEY | SilentDistraction.com

///////////////FESTIVAL BRAND GUIDELINES | BR:WM / Yr.5 / SD_design Year 2014. identity designed by JON PAUL STARKEY SilentDistraction.com

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

CONTENT

P. 04.

what is WILLOWMAN festival ?

P. 06.

brand/identity statement

P. 08.

logo

P. 10.

logo & name

P. 12.

logo variations

P. 14.

logo & type

P. 22.

tone of voice & photography

P. 24.

application

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

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MAD HATTERS DANCE TENT

BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

What is...

FESTIVAL?

Four days of fantastic music, quality food and real ale in the heart of North Yorkshire The Willowman loves sitting in the sun, eating good grub with a decent pint of real ale whilst watching an exceptional live band. After that’s settled, he enjoys heading into the crowd for a boogie with the best kind of people around!

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

BRAND/IDENTITY STATEMENT Our identity is important. It affects how people think and feel about the Willowman festival.

The Willowman identity needs to be versatile enough to appeal to the myriad of different groups from all walks of life that attend the festival.

The brand must be express our core values; Fun, family, diversity, tolerance and the appreciation of the best music, beer and food Yorkshire has to offer.

The Willowman brand must be applied consistently across all aspects of the festival. This will build to give a cohesive look and feel, defining Willowman among all other small festivals, and making us stand out as different and special.

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

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MAIN ARENA

BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

[fig.1] Logo and typography construction net [fig.2] Logo shown in net [fig.3] Primary logo [fig.4] Willowman name in bespoke typeface; Plus current year in official typeface

fig.1

fig.2

LOGO The Willowman logo and title bespoke typeface have been created using a simple square net.

The festival name ‘Willowman’ must always be written using the Willowman bespoke typeface.

When the festival year is used it must also be written in the Willowman bespoke typeface.

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

fig.3

fig.4

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

Primary logo/name ratio

Acceptable use of Willowman name

Acceptable logo/name ratio

LOGO & NAME When the name Willowman is to be used in conjuction with the logo where possible it should be in the ratio shown in figure.1.

When both the name and the logo are to be used and the size ratio in figure.1 one is not suitable the Willowman name can be scaled both larger and smaller. However the Willowman name must never be printed smaller than the width of the logo. [fig.3] The Willowman logo must always be oriented as shown – not rotated – and not distorted other than in the approved ways shown in subsequent pages.

fig.2

The name can be used by itself where appropriate, see page 6 10

Identity designed by JON PAUL STARKEY | SilentDistraction.com

1 2 3 4 5 fig.1

Unacceptable logo/name ratio

fig.3

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6

LOGO VARIATIONS The Willowman logo and type must be used correctly, but are highly versatile.

There are several different approved variants of Willowman logo from translucent to distorted.

The logo and Willowman name can be coloured as appropriate. This might be to provide information and accompany signage around the festival site.

Though there will be several different variations of the logo and name used throughout the festival, each year should have a primary colour scheme or theme for use in marketing and front line signage.

N.B. Though there are multiple versions of the Willowman logo, the Willowman name must not be distorted or altered in anyway but by colouring.

Above White logo and name Right and above Translucent alt logo and name

BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

KIDS LOGO & TYPE All type other than the Willowman name and current festival year must be in the font Avenir Next.

Signage should be in Avenir Next Medium [see examples on this page].

Type in maketing material and other information conveying text should be in Avenir Next Regular.

Other variants within the font family can be used as appropriate.

Avenir Next - font family:

Heavy Bold Demi Bold Medium Regular Ultra light 14

Above Coloured and distorted logo and name Right and above Alternate coloured logo and name

Identity designed by JON PAUL STARKEY | SilentDistraction.com

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

LOGO & TYPE CONTINUED The Willowman logo has a slightly distorted version, shown on this page.

Above Coloured logo and name. Distorted logo Right and above Simplified logo used as image clipping mask plus name

There is also a simplified version shown on the next page. Both can be used as clipping masks for photography and patterns.

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

CAMPING

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

BAR LOGO & TYPE CONTINUED Appropriate photography can be used to accompany signage. This has the duel benefit of both pictorially communicating the sign’s intended message and being visually stimulating.

Above logo and name Right and above Distressed logo plus small Willowman name

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

ALL PRESS ENQUIRIES Andy Barker Results Network PR M: 07855 352303 W: www.resultsnetwork.co.uk

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

LOGO & TYPE CONTINUED The Willowman logo can be used in a reconfigured form to indicate a direction. This is useful for way finding signage around the festival site.

Top Strip of Willowman logo/arrows Above left Straigh, right and left Willowman logo/ arrows

The Willowman logo/arrow can be used as a single arrow or as a strip.

Above right Willowman logo, name, information and direction logo/arrow.

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

PARKING

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

Bad example of photography

Bad example of photography

Words that reflect the Willowman tone of voice

tolerant

exciting irreverent silly TONE OF VOICE

PHOTOGRAPHY

All copy should try to convey the Willowman festival’s core principals:

The same principals should be taken into account when taking and choosing photography as when writing copy.

Fun, family, diversity, tolerance and the appreciation of the best music, beer and food Yorkshire has to offer.

It will not be possible to convey these principals in all copy written. However thought should be taken when writing all copy to try.

In addition photography should be high-quality, inspiring, exciting and aspirational.

We should try to avoid the use of staged presentation shots, static group shots or shots of people’s backs, except where shooting any stages.

The festival should always look busy, vibrant and wherever possible warm and sunny.

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

Words that reflect the Willowman tone of voice

fun diverse

playful loud

Good example of photography

Good example of photography

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

home

line up

info and more

tickets

who plays what

gallery

roll up roll up

contact

past pics

contact willowman

Follow us

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MAIN STAGE

MAD HATTER STAGE

MORE

WIBBLY WOBBLY STAGE

ACOUSTIC STAGE

FULL LIST

MORE

GROUP 2 SUB TITLE Mad Hatter Stage Some more details regarding this particular event / performer etc...

GROUP 1 SUB TITLE

GROUP 3 SUB TITLE

group website [...]

Main Stage

Wibbly Wobbly Stage

GROUP 4 SUB TITLE

GROUP 5 SUB TITLE

GROUP 6 SUB TITLE

Acoustic Stage

Main Stage

Mad Hatter Stage

GROUP 7 SUB TITLE

GROUP 8 SUB TITLE

GROUP 9 SUB TITLE

Wibbly Wobbly Stage

Acoustic Stage

Main Stage

GROUP 10 SUB TITLE

GROUP 11 SUB TITLE

GROUP 12 SUB TITLE

Mad Hatter Stage

Wibbly Wobbly Stage

Acoustic Stage

MORE

FULL LIST

MORE

BUY TICKETS

Share this event

TICKET TYPE

PRICE

AMOUNT

Live in Vehicle /Camper van 2014

£20

number

ADD

Caravan & Tow Vehicle 2014

£30

number

ADD

Venue:

Family Ticket 2014

£180

number

ADD

Date:

Young Persons Weekend Ticket

£40

number

ADD

Willowman V Adult Weekend Ticket

£65

number

ADD

CANCEL

BACK

Event:

Willowman V Festival 2014 Hillside Rural Activities Park 19th – 21st Jun 2014

Event time: 09:30 - 02:00

CONTINUE

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JUN

by: Dean Philips

BLOG TITLE by: Dean Philips

BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.

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Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in

by: Dean Philips

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by: Dean Philips

BLOG TITLE

21 JUN

Maecenas felis erat, dignissim at elit eget,

HILLSIDE RURALK ACTIVITIES PARK 1A FESTIVAL LANE THIRSK TH1 FEST

BOX OFFICE

by: Dean Philips

by: Dean Philips

Email address

CONTACT US

info@willowmanfestival.co.uk.com

FOLLOW US

HOME LINE UP TICKETS GALLERY CONTACT SHOP

Some other company info, most likely including numbers: 549 537 15C

© 2014 Willowman Festival All Rights Reserved.

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DIRECTIONS

JOIN OUR MAILING LIST

QUICK LINKS

JUN

BLOG TITLE

BLOG TITLE Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.

by: Dean Philips

ADDRESS

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JUN

1234 567 8910

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BLOG TITLE

Willowman identity applied in various ways

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Vestibulum ante ipsum primis in faucibus

JOIN

JUN

JUN

BLOG TITLE

BLOG TITLE

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JUN

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

APPLICATION – POSTERS The examples shown in the following pages are taken from the 2014 Willowman festival.

Above Advertising poster Right Poster in context

The 2014 festival theme was the solstice, light and space. Subsequent years will have different themes to differentiate different years.

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

APPLICATION – POSTERS Addition and alternative posters.

Above Advertising poster Right Poster in context

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

APPLICATION – POSTERS Addition and alternative posters.

Above Advertising poster Right Poster in context

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

APPLICATION – T-SHIRTS & APPAREL Merchandise with the Willowman identity will be sold on-line and at the festival event.

Above Stiched detail possible on various apparel

T-shirts will be available – shown opposite in two colours – as will additional apparel. Stitched Willowman logo detail is shown above.

Right Willowman T-shirt in black and blue

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

APPLICATION – FLYERS Flyers will be dropped at a number of venues around the local area of the festival.

Above Advertising flyer Right Back of flyer

There are a number of different versions of the flyer and are shown on the next few pages.

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

APPLICATION – FLYERS Additional flyers

Above Three flyer alternatives

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

APPLICATION – V.I.P. PASS Exclusive tripple A, VIP passes will be sold at a premium rate, and will be provided to special guests of the festival.

Above Logo detail Right Triple A pass

The best stock possible will be used for the triple A passes. The Willowman logo and name will be embossed and shiny.

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

ACCESS ALL AREAS

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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

APPLICATION – WEBSITE The website is an extremely important part when it comes to advertising the Willowman festival.

Above Website home page Right Top of main page

Care has been taken to give the proposed website a modern, engaging aesthetic. Current web trends will be used including large scrolling images, java script driven parallax effect and bold layout.

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Identity designed by JON PAUL STARKEY | SilentDistraction.com

home

line up

info and more

tickets

who plays what

roll up roll up

gallery

contact

past pics

contact willowman

Follow us

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam in semper sem, sed sollicitudin arcu. Duis vestibulum mauris tortor, non gravida tortor tincidunt sed. Quisque nisl purus, convallis et gravida non, tempus ac ipsum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

MAIN STAGE

MAD HATTER STAGE

MORE

WIBBLY WOBBLY STAGE FULL LIST

ACOUSTIC STAGE MORE

GROUP 2 SUB TITLE Mad Hatter Stage

GROUP 1 SUB TITLE

Some more details regarding this particular event / performer etc... group website [...]

Main Stage

GROUP 3 SUB TITLE Wibbly Wobbly Stage

GROUP 4 SUB TITLE

GROUP 5 SUB TITLE

GROUP 6 SUB TITLE

Acoustic Stage

Main Stage

Mad Hatter Stage

GROUP 7 SUB TITLE

GROUP 8 SUB TITLE

GROUP 9 SUB TITLE

Wibbly Wobbly Stage

Acoustic Stage

Main Stage

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GROUP 10 SUB TITLE

GROUP 11 SUB TITLE

GROUP 12 SUB TITLE

Follow us

BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam in semper sem, sed sollicitudin arcu. Duis vestibulum mauris tortor, non gravida tortor tincidunt sed. Quisque nisl purus, convallis et gravida non, tempus ac ipsum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

MAIN STAGE

MAD HATTER STAGE

MORE

WIBBLY WOBBLY STAGE

ACOUSTIC STAGE

FULL LIST

MORE

GROUP 2 SUB TITLE Mad Hatter Stage Some more details regarding this particular event / performer etc...

GROUP 1 SUB TITLE

GROUP 3 SUB TITLE

group website [...]

Main Stage

Wibbly Wobbly Stage

GROUP 4 SUB TITLE

GROUP 5 SUB TITLE

GROUP 6 SUB TITLE

Acoustic Stage

Main Stage

Mad Hatter Stage

GROUP 7 SUB TITLE

GROUP 8 SUB TITLE

GROUP 9 SUB TITLE

Wibbly Wobbly Stage

Acoustic Stage

Main Stage

GROUP 10 SUB TITLE

GROUP 11 SUB TITLE

GROUP 12 SUB TITLE

Mad Hatter Stage

Wibbly Wobbly Stage

Acoustic Stage

MORE

FULL LIST

MORE

BUY TICKETS

Share this event

TICKET TYPE

PRICE

AMOUNT

Live in Vehicle /Camper van 2014

£20

number

ADD

Caravan & Tow Vehicle 2014

£30

number

ADD

Venue:

Family Ticket 2014

£180

number

ADD

Date:

Young Persons Weekend Ticket

£40

number

ADD

Willowman V Adult Weekend Ticket

£65

number

ADD

Event time:

CANCEL

BACK

21

Event:

Willowman V Festival 2014 Hillside Rural Activities Park 19th – 21st Jun 2014 09:30 - 02:00

CONTINUE

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21

JUN

by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in

BLOG TITLE

BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a. read more [...]

BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget,

21 JUN

BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.

JUN

BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a.

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ADDRESS

HILLSIDE RURALK ACTIVITIES PARK

JOIN OUR MAILING LIST

by: Dean Philips

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JUN

Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.

Vestibulum ante ipsum primis in faucibus

BLOG TITLE

by: Dean Philips

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by: Dean Philips

DIRECTIONS

JUN

JUN

BLOG TITLE

BLOG TITLE

21

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JUN

JUN

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Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a. read more [...]

BUY TICKETS

Share this event

Identity designed AMOUNT by JON PAUL STARKEY | SilentDistraction.com Event:

TICKET TYPE

PRICE

Live in Vehicle /Camper van 2014

£20

number

ADD

Caravan & Tow Vehicle 2014

£30

number

ADD

Venue:

Family Ticket 2014

£180

number

ADD

Date:

Young Persons Weekend Ticket

£40

number

ADD

Willowman V Adult Weekend Ticket

£65

number

ADD

Event time:

CANCEL

BACK

21

Willowman V Festival 2014

Hillside Rural Activities Park 19th – 21st Jun 2014 09:30 - 02:00

CONTINUE

21

21

JUN

by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in

BLOG TITLE

by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a. read more [...]

BLOG TITLE

JUN

Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.

Maecenas felis erat, dignissim at elit eget,

ADDRESS

HILLSIDE RURALK ACTIVITIES PARK 1A FESTIVAL LANE THIRSK TH1 FEST

BOX OFFICE

by: Dean Philips

by: Dean Philips

by: Dean Philips

JOIN OUR MAILING LIST Email address

QUICK LINKS

1234 567 8910

CONTACT US

info@willowmanfestival.co.uk.com

FOLLOW US

HOME LINE UP TICKETS GALLERY CONTACT SHOP

Some other company info, most likely including numbers: 549 537 15C

© 2014 Willowman Festival All Rights Reserved.

Left Middle of main page Above Bottom of main page

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BLOG TITLE

BLOG TITLE

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DIRECTIONS JOIN

by: Dean Philips

21

JUN

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Vestibulum ante ipsum primis in faucibus

BLOG TITLE

by: Dean Philips

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by: Dean Philips

BLOG TITLE

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JUN

BLOG TITLE

BLOG TITLE

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JUN

Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a. read more [...]

BRAND GUIDELINES | BR:WM / Yr.5 / SD_design

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ FESTIVAL \\\\\\\\\\\\\\\\ YEAR No. 5

– 2014

ALL PRESS ENQUIRIES Andy Barker Results Network PR M: 07855 352303 W: www.resultsnetwork.co.uk

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