Identity designed by JON PAUL STARKEY | SilentDistraction.com
///////////////FESTIVAL BRAND GUIDELINES | BR:WM / Yr.5 / SD_design Year 2014. identity designed by JON PAUL STARKEY SilentDistraction.com
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
CONTENT
P. 04.
what is WILLOWMAN festival ?
P. 06.
brand/identity statement
P. 08.
logo
P. 10.
logo & name
P. 12.
logo variations
P. 14.
logo & type
P. 22.
tone of voice & photography
P. 24.
application
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
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MAD HATTERS DANCE TENT
BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
What is...
FESTIVAL?
Four days of fantastic music, quality food and real ale in the heart of North Yorkshire The Willowman loves sitting in the sun, eating good grub with a decent pint of real ale whilst watching an exceptional live band. After that’s settled, he enjoys heading into the crowd for a boogie with the best kind of people around!
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
BRAND/IDENTITY STATEMENT Our identity is important. It affects how people think and feel about the Willowman festival. The Willowman identity needs to be versatile enough to appeal to the myriad of different groups from all walks of life that attend the festival. The brand must be express our core values; Fun, family, diversity, tolerance and the appreciation of the best music, beer and food Yorkshire has to offer. The Willowman brand must be applied consistently across all aspects of the festival. This will build to give a cohesive look and feel, defining Willowman among all other small festivals, and making us stand out as different and special. 6
Identity designed by JON PAUL STARKEY | SilentDistraction.com
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MAIN ARENA
BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
[fig.1] Logo and typography construction net [fig.2] Logo shown in net [fig.3] Primary logo [fig.4] Willowman name in bespoke typeface; Plus current year in official typeface
fig.1
fig.2
LOGO The Willowman logo and title bespoke typeface have been created using a simple square net. The festival name ‘Willowman’ must always be written using the Willowman bespoke typeface. When the festival year is used it must also be written in the Willowman bespoke typeface.
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
fig.3
fig.4
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
Primary logo/name ratio
Acceptable use of Willowman name
Acceptable logo/name ratio
LOGO & NAME When the name Willowman is to be used in conjuction with the logo where possible it should be in the ratio shown in figure.1. When both the name and the logo are to be used and the size ratio in figure.1 one is not suitable the Willowman name can be scaled both larger and smaller. However the Willowman name must never be printed smaller than the width of the logo. [fig.3] The Willowman logo must always be oriented as shown – not rotated – and not distorted other than in the approved ways shown in subsequent pages.
fig.2
The name can be used by itself where appropriate, see page 6 10
Identity designed by JON PAUL STARKEY | SilentDistraction.com
1 2 3 4 5 fig.1
Unacceptable logo/name ratio
fig.3
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6
LOGO VARIATIONS The Willowman logo and type must be used correctly, but are highly versatile. There are several different approved variants of Willowman logo from translucent to distorted. The logo and Willowman name can be coloured as appropriate. This might be to provide information and accompany signage around the festival site. Though there will be several different variations of the logo and name used throughout the festival, each year should have a primary colour scheme or theme for use in marketing and front line signage. N.B. Though there are multiple versions of the Willowman logo, the Willowman name must not be distorted or altered in anyway but by colouring.
Above White logo and name Right and above Translucent alt logo and name
BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
KIDS LOGO & TYPE All type other than the Willowman name and current festival year must be in the font Avenir Next. Signage should be in Avenir Next Medium [see examples on this page]. Type in maketing material and other information conveying text should be in Avenir Next Regular. Other variants within the font family can be used as appropriate.
Avenir Next - font family:
Heavy Bold Demi Bold Medium Regular Ultra light 14
Above Coloured and distorted logo and name Right and above Alternate coloured logo and name
Identity designed by JON PAUL STARKEY | SilentDistraction.com
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
LOGO & TYPE CONTINUED The Willowman logo has a slightly distorted version, shown on this page.
Above Coloured logo and name. Distorted logo Right and above Simplified logo used as image clipping mask plus name
There is also a simplified version shown on the next page. Both can be used as clipping masks for photography and patterns.
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
CAMPING
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
BAR LOGO & TYPE CONTINUED Appropriate photography can be used to accompany signage. This has the duel benefit of both pictorially communicating the sign’s intended message and being visually stimulating.
Above logo and name Right and above Distressed logo plus small Willowman name
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
ALL PRESS ENQUIRIES Andy Barker Results Network PR M: 07855 352303 W: www.resultsnetwork.co.uk
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
LOGO & TYPE CONTINUED The Willowman logo can be used in a reconfigured form to indicate a direction. This is useful for way finding signage around the festival site.
Top Strip of Willowman logo/arrows Above left Straigh, right and left Willowman logo/ arrows
The Willowman logo/arrow can be used as a single arrow or as a strip.
Above right Willowman logo, name, information and direction logo/arrow.
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
PARKING
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
Bad example of photography
Bad example of photography
Words that reflect the Willowman tone of voice
tolerant
exciting irreverent silly TONE OF VOICE
PHOTOGRAPHY
All copy should try to convey the Willowman festival’s core principals:
The same principals should be taken into account when taking and choosing photography as when writing copy.
Fun, family, diversity, tolerance and the appreciation of the best music, beer and food Yorkshire has to offer. It will not be possible to convey these principals in all copy written. However thought should be taken when writing all copy to try.
In addition photography should be high-quality, inspiring, exciting and aspirational. We should try to avoid the use of staged presentation shots, static group shots or shots of people’s backs, except where shooting any stages. The festival should always look busy, vibrant and wherever possible warm and sunny.
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
Words that reflect the Willowman tone of voice
fun diverse
playful loud
Good example of photography
Good example of photography
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
home
line up
info and more
tickets
who plays what
gallery
roll up roll up
contact
past pics
contact willowman
Follow us
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MAIN STAGE
MAD HATTER STAGE
MORE
WIBBLY WOBBLY STAGE
ACOUSTIC STAGE
FULL LIST
MORE
GROUP 2 SUB TITLE Mad Hatter Stage Some more details regarding this particular event / performer etc...
GROUP 1 SUB TITLE
GROUP 3 SUB TITLE
group website [...]
Main Stage
Wibbly Wobbly Stage
GROUP 4 SUB TITLE
GROUP 5 SUB TITLE
GROUP 6 SUB TITLE
Acoustic Stage
Main Stage
Mad Hatter Stage
GROUP 7 SUB TITLE
GROUP 8 SUB TITLE
GROUP 9 SUB TITLE
Wibbly Wobbly Stage
Acoustic Stage
Main Stage
GROUP 10 SUB TITLE
GROUP 11 SUB TITLE
GROUP 12 SUB TITLE
Mad Hatter Stage
Wibbly Wobbly Stage
Acoustic Stage
MORE
FULL LIST
MORE
BUY TICKETS
Share this event
TICKET TYPE
PRICE
AMOUNT
Live in Vehicle /Camper van 2014
£20
number
ADD
Caravan & Tow Vehicle 2014
£30
number
ADD
Venue:
Family Ticket 2014
£180
number
ADD
Date:
Young Persons Weekend Ticket
£40
number
ADD
Willowman V Adult Weekend Ticket
£65
number
ADD
CANCEL
BACK
Event:
Willowman V Festival 2014 Hillside Rural Activities Park 19th – 21st Jun 2014
Event time: 09:30 - 02:00
CONTINUE
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21
JUN
by: Dean Philips
BLOG TITLE by: Dean Philips
BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a. read more [...]
Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in
by: Dean Philips
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by: Dean Philips
BLOG TITLE
21 JUN
Maecenas felis erat, dignissim at elit eget,
HILLSIDE RURALK ACTIVITIES PARK 1A FESTIVAL LANE THIRSK TH1 FEST
BOX OFFICE
by: Dean Philips
by: Dean Philips
Email address
CONTACT US
info@willowmanfestival.co.uk.com
FOLLOW US
HOME LINE UP TICKETS GALLERY CONTACT SHOP
Some other company info, most likely including numbers: 549 537 15C
© 2014 Willowman Festival All Rights Reserved.
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DIRECTIONS
JOIN OUR MAILING LIST
QUICK LINKS
JUN
BLOG TITLE
BLOG TITLE Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.
by: Dean Philips
ADDRESS
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JUN
1234 567 8910
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BLOG TITLE
Willowman identity applied in various ways
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JOIN
JUN
JUN
BLOG TITLE
BLOG TITLE
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21
JUN
JUN
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
APPLICATION – POSTERS The examples shown in the following pages are taken from the 2014 Willowman festival.
Above Advertising poster Right Poster in context
The 2014 festival theme was the solstice, light and space. Subsequent years will have different themes to differentiate different years.
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
APPLICATION – POSTERS Addition and alternative posters.
Above Advertising poster Right Poster in context
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
APPLICATION – POSTERS Addition and alternative posters.
Above Advertising poster Right Poster in context
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
APPLICATION – T-SHIRTS & APPAREL Merchandise with the Willowman identity will be sold on-line and at the festival event.
Above Stiched detail possible on various apparel
T-shirts will be available – shown opposite in two colours – as will additional apparel. Stitched Willowman logo detail is shown above.
Right Willowman T-shirt in black and blue
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
APPLICATION – FLYERS Flyers will be dropped at a number of venues around the local area of the festival.
Above Advertising flyer Right Back of flyer
There are a number of different versions of the flyer and are shown on the next few pages.
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
APPLICATION – FLYERS Additional flyers
Above Three flyer alternatives
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
APPLICATION – V.I.P. PASS Exclusive tripple A, VIP passes will be sold at a premium rate, and will be provided to special guests of the festival.
Above Logo detail Right Triple A pass
The best stock possible will be used for the triple A passes. The Willowman logo and name will be embossed and shiny.
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
ACCESS ALL AREAS
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
APPLICATION – WEBSITE The website is an extremely important part when it comes to advertising the Willowman festival.
Above Website home page Right Top of main page
Care has been taken to give the proposed website a modern, engaging aesthetic. Current web trends will be used including large scrolling images, java script driven parallax effect and bold layout.
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Identity designed by JON PAUL STARKEY | SilentDistraction.com
home
line up
info and more
tickets
who plays what
roll up roll up
gallery
contact
past pics
contact willowman
Follow us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam in semper sem, sed sollicitudin arcu. Duis vestibulum mauris tortor, non gravida tortor tincidunt sed. Quisque nisl purus, convallis et gravida non, tempus ac ipsum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
MAIN STAGE
MAD HATTER STAGE
MORE
WIBBLY WOBBLY STAGE FULL LIST
ACOUSTIC STAGE MORE
GROUP 2 SUB TITLE Mad Hatter Stage
GROUP 1 SUB TITLE
Some more details regarding this particular event / performer etc... group website [...]
Main Stage
GROUP 3 SUB TITLE Wibbly Wobbly Stage
GROUP 4 SUB TITLE
GROUP 5 SUB TITLE
GROUP 6 SUB TITLE
Acoustic Stage
Main Stage
Mad Hatter Stage
GROUP 7 SUB TITLE
GROUP 8 SUB TITLE
GROUP 9 SUB TITLE
Wibbly Wobbly Stage
Acoustic Stage
Main Stage
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GROUP 10 SUB TITLE
GROUP 11 SUB TITLE
GROUP 12 SUB TITLE
Follow us
BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam in semper sem, sed sollicitudin arcu. Duis vestibulum mauris tortor, non gravida tortor tincidunt sed. Quisque nisl purus, convallis et gravida non, tempus ac ipsum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
MAIN STAGE
MAD HATTER STAGE
MORE
WIBBLY WOBBLY STAGE
ACOUSTIC STAGE
FULL LIST
MORE
GROUP 2 SUB TITLE Mad Hatter Stage Some more details regarding this particular event / performer etc...
GROUP 1 SUB TITLE
GROUP 3 SUB TITLE
group website [...]
Main Stage
Wibbly Wobbly Stage
GROUP 4 SUB TITLE
GROUP 5 SUB TITLE
GROUP 6 SUB TITLE
Acoustic Stage
Main Stage
Mad Hatter Stage
GROUP 7 SUB TITLE
GROUP 8 SUB TITLE
GROUP 9 SUB TITLE
Wibbly Wobbly Stage
Acoustic Stage
Main Stage
GROUP 10 SUB TITLE
GROUP 11 SUB TITLE
GROUP 12 SUB TITLE
Mad Hatter Stage
Wibbly Wobbly Stage
Acoustic Stage
MORE
FULL LIST
MORE
BUY TICKETS
Share this event
TICKET TYPE
PRICE
AMOUNT
Live in Vehicle /Camper van 2014
£20
number
ADD
Caravan & Tow Vehicle 2014
£30
number
ADD
Venue:
Family Ticket 2014
£180
number
ADD
Date:
Young Persons Weekend Ticket
£40
number
ADD
Willowman V Adult Weekend Ticket
£65
number
ADD
Event time:
CANCEL
BACK
21
Event:
Willowman V Festival 2014 Hillside Rural Activities Park 19th – 21st Jun 2014 09:30 - 02:00
CONTINUE
21
21
JUN
by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in
BLOG TITLE
BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a. read more [...]
BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget,
21 JUN
BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.
JUN
BLOG TITLE by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a.
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ADDRESS
HILLSIDE RURALK ACTIVITIES PARK
JOIN OUR MAILING LIST
by: Dean Philips
21
JUN
Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in faucibus
BLOG TITLE
by: Dean Philips
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by: Dean Philips
DIRECTIONS
JUN
JUN
BLOG TITLE
BLOG TITLE
21
21
JUN
JUN
Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a. read more [...]
BUY TICKETS
Share this event
Identity designed AMOUNT by JON PAUL STARKEY | SilentDistraction.com Event:
TICKET TYPE
PRICE
Live in Vehicle /Camper van 2014
£20
number
ADD
Caravan & Tow Vehicle 2014
£30
number
ADD
Venue:
Family Ticket 2014
£180
number
ADD
Date:
Young Persons Weekend Ticket
£40
number
ADD
Willowman V Adult Weekend Ticket
£65
number
ADD
Event time:
CANCEL
BACK
21
Willowman V Festival 2014
Hillside Rural Activities Park 19th – 21st Jun 2014 09:30 - 02:00
CONTINUE
21
21
JUN
by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in
BLOG TITLE
by: Dean Philips Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a. read more [...]
BLOG TITLE
JUN
Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in.
Maecenas felis erat, dignissim at elit eget,
ADDRESS
HILLSIDE RURALK ACTIVITIES PARK 1A FESTIVAL LANE THIRSK TH1 FEST
BOX OFFICE
by: Dean Philips
by: Dean Philips
by: Dean Philips
JOIN OUR MAILING LIST Email address
QUICK LINKS
1234 567 8910
CONTACT US
info@willowmanfestival.co.uk.com
FOLLOW US
HOME LINE UP TICKETS GALLERY CONTACT SHOP
Some other company info, most likely including numbers: 549 537 15C
© 2014 Willowman Festival All Rights Reserved.
Left Middle of main page Above Bottom of main page
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JUN
BLOG TITLE
BLOG TITLE
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Maecenas felis erat, dignissim at elit eget, placerat convallis mauris. Ut elementum risus eros, at iaculis enim auctor in. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc convallis tincidunt ligula, quis posuere arcu consequat a.
DIRECTIONS JOIN
by: Dean Philips
21
JUN
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BLOG TITLE
by: Dean Philips
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by: Dean Philips
BLOG TITLE
JUN
JUN
BLOG TITLE
BLOG TITLE
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BRAND GUIDELINES | BR:WM / Yr.5 / SD_design
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ FESTIVAL \\\\\\\\\\\\\\\\ YEAR No. 5
– 2014
ALL PRESS ENQUIRIES Andy Barker Results Network PR M: 07855 352303 W: www.resultsnetwork.co.uk
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