C H I E F
E X E C U T I V E
O F F I C E R
Melissa Boston
WAKANNA FOR LIFE
G
round-Breaker, Trailblazer, and Game-Changer are the words that come to mind when you think of Melissa Boston, CEO of WaKanna For Life, a Chicago-based Cannabis and CBD company. Bringing over thirty years of experience and knowledge in the sales and business development arena, this WOW Woman is disrupting the marketplace through her innovative leadership and marketing strategies. Melissa was instrumental in establishing two Cannabis/CBD startup companies, where her leadership led to explosive growth for both companies with direct oversight of ten employees and a multifaceted marketing and sales team. Her wisdom, wit, and marketing skills went to work as she and her team were able to redirect a company headed for imminent closure from eight thousand dollars a month in sales to over thirty-five thousand dollars a month in only thirty days. Over the next eighteen months, she grew the company’s sales by over twenty-four hundred percent, hitting a high six-figures of two-hundred thousand dollars for two consecutive months. More recently, this business powerhouse led the second company to a record $1.2 Million in sales within seven months by implementing her innovative marketing techniques. These techniques generated an astounding $392K for the company alone in one month. In addition to her extensive experience in the cannabis industry alone, Melissa has received MVP status for six of the eight companies she ever worked for full-time and has helped rapidly grow the sales and daily functioning of many businesses.
78
WOW Magazine
