BUILDING A PERSONAL BRAND One of the keys to being successful in social media is building your own personal brand. This can not only help you grow as an individual, but it is a great way to show others who you are, and what sets you apart from the crowd. Whether you want to work for a large corporation, or have your own company, knowing how to build a personal brand can set you a level above the rest. Below are some tips on how to turn what makes you unique into a brand. TIPS FROM 4 COLLEGE CONTENT CREATORS