Cozienest Brand Guidelines

FEELS GOOD !

Brand Guidelines

cozienest.com

BRAND GUIDELINES

cozienest.com

COZIENEST

Brand Guidelines

cozienest.com

1.0

The Brand

Page 03

2.0

Logo

Page 07

3.0

Colour Palette

Page 17

4.0

Typography

Page 21

5.0

Imagery

Page 25

6.0

Application

Page 27

7.0

Contact

Page 39

Contents

COZIENEST

1.0

Brand Guidelines

cozienest.com

1.1

Brand Story

Page 04

1.2

Brand Values

Page 05

The Brand

COZIENEST

Brand Guidelines

1.0 / THE BRAND

Section 1.1: Brand Story

Brand story Our USP is using precise scientific techniques to engineer a design that is warm, cosy, livable, practical and aesthetically beautiful. This is captured in how the artwork, which looks like in the background, plays a supporting role to the typeface "cozienest".

The artwork which speaks of space efficiency, carefully planned dimensions and engineered precision hence the artwork is a combination and exploration of the key letters "C" and "N" in a dimensional space which exudes a feeling of professionalism.

The typeface and implied meaning for "cozienest" is more friendly, human, comforting, and inviting with the word "nest" speaking of family, growth, life and nurturing.

The brand colours exudes warmth with sophistication and tastefulness, giving it a high-end feel. it also portrays feels of earthiness and nature.

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COZIENEST

Brand Guidelines

1.0 / THE BRAND

Section 1.2: Brand Values

Brand values The slogan speaks of the end goal we want to give our clients. We want them to feel good in their new home, to feel good that we designed in such a way that can it stay mess-free, feel good to chill out and relax at home instead of going out, feel good to invite their friends over and they are amazed that the home looks like a show flat even after moving in and feel that they have a home that makes the family come together and be even closer.

The five ideas above convey our USP perfectly but notice how the engineered precision of our artwork not only stays in the background, getting out of the way but also almost becoming invisible. This is also conveyed in the pattern. At first glance, it looks like a high end aesthetically pleasing pattern just like what the famous brands like Hermes and Fendi do with the "H" and "F" respectively.

However, on closer inspection, you will see the pattern is based on our precisely engineered artwork (again being almost invisible and getting out of the way). This is because our main purpose is always to make the homeowner feel good but our USP is to use intelligent scientific process to engineer the good feeling and not just leave it to chance.

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Keywords

Classic Understated Authentic Subtle Elegant Structured Functional Luxe

Minimal Contemporary Visionary Feminine Empowering Inspiring Ordered Transformative

COZIENEST

2.0

Brand Guidelines

cozienest.com

2.1

Logo Variations

Page 07

2.2

Primary Logo

Page 08

2.3

Slogan

Page 11

2.4

Logo Clear Space

Page 12

2.5

Brand Pattern

Page 13

2.6

Iconography Clear Space

Page 14

2.7

Logo Misuse

Page 15

2.8

Favicon

Page 16

Logo

COZIENEST

Brand Guidelines

2.0 / LOGO

Section 2.1: Logo Variations

LOGO VARIATIONS Full colour

Single colour

The Logo

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COZIENEST

Brand Guidelines

2.0 / LOGO

Section 2.2: Primary Logo

Primary Logo This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

The Logo

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COZIENEST

Brand Guidelines

2.0 / LOGO

Section 2.2v: Primary Logo

ARTWORK (“IN THE BACKGROUND”) Precision, space efficiency, space dimension, engineering, planned

TRANSFORMING BACKGROUND TO FOREGROUND SPEAKS OF OUR USP How we use precise scientific methods to engineer a design that is works in space and time ( a cosy nest)

Artwork

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COZIENEST

Brand Guidelines

2.0 / LOGO

Section 2.2: Primary Logo

COZIENEST (IN FOREGROUND) cozie from cosy Comfortable, organised, neat, practical, livable

NEST Family, Togetherness, Nurture, Growth, Life, Nature, Natural, Time Dimenson

Cozienest

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COZIENEST

Brand Guidelines

2.0 / LOGO

Section 2.3: Slogan

slogan

feels good!

To To To To

have no mess relax at home invite my friends over bring the family together

Slogan

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COZIENEST

Brand Guidelines

2.0 / LOGO

Section 2.4: Logo Clear Space

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Logo Clear Space Clear space is the area surrounding our logo that must be kept free of any text or graphic elements.

By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo.

It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.

50% of Logo Height

50% of Logo Height

50% of Logo Height

50% of Logo Height

Logo Clear Space

COZIENEST

Brand Guidelines

2.0 / LOGO

Section 2.5: Brand Pattern

brand pattern This is the Brand Pattern. Brand Pattern must be resized proportionately, never stretched. Brand Patterns can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

Brand Patterns

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COZIENEST

Brand Guidelines

2.0 / LOGO

Section 2.6: Iconography Clear Space

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iCONOGRAPHY Clear Space Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications.

The minimum clear space is 50% of the height of the entire graphic element.

It is sometimes necessary to increase and decrease the element depending on the print area. Always keep in proportion. Always ensure the text is legible.

Iconography

50% of Stamp Height

COZIENEST

Brand Guidelines

cozienest.com

2.0 / LOGO

Section 2.7: Logo Misuse

Page 15

Logo Misuse Any changes to our logo diminish its integrity and the equity of our brand. The examples shown here are some specific “do nots” for our logo.

Incorrect Uses

Do not alter the logo’s colours in anyway

Do not place the logo in a holding shape

Do not add elements or shadows to the logo

Do not outline the logo

Do not rotate the logo

Do not change the relationship of the logo’s components

COZIENEST

Brand Guidelines

2.0 / LOGO

Section 2.8: Favicon

FAVICON This is the company favicon, an icon associated with a particular website, typically displayed in the address bar of a browser accessing the site or next to the site name in a user's list of bookmarks.

Iconography

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COZIENEST

3.0

Brand Guidelines

cozienest.com

3.1

Brand Colours

Page 18

3.2

Hero Colour

Page 19

3.3

Colour Hierarchy

Colour Palette

Page 20

COZIENEST

Brand Guidelines

cozienest.com

3.0 / COLOUR PALETTE

Section 3.1: Brand Colours

Page 18

Brand Colours Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive.

Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently.

Print Pantone colours are used to print the designs, rather than CMYK. Pantone colours will provide the maximum amount of consistency. In instances where this is not possible we have created optimised CMYK values.

Screens Not all RGB colours render the same online.

Therefore we recommend the use of hexadecimal colours when applying colours to screen.

Charcoal

Bronze Gold

Mauve Pink

Cream

White

Pantone 419 C

Pantone 4495 C

Pantone 2440 C

Pantone 663 C

Pantone N/A

CMYK 73 / 66 / 65 / 77

CMYK 38 / 49 / 87 / 18

CMYK 29 / 41 / 40 / 1

CMYK 8/7/9/0

CMYK 0/0/0/0

RGB 27 / 28 / 28

RGB 144 / 113 / 59

RGB 183 / 151 / 142

RGB 232 / 229 / 224

RGB 255 / 255 / 255

HEX #1B1C1C

HEX #90713B

HEX #B7978E

HEX #E8E5E0

HEX #FFFFFF

COZIENEST

Brand Guidelines

3.0 / COLOUR PALETTE

Section 3.2: Hero Colour

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Hero Colour Bronze Gold is our hero colour. Keeping colour consistent is a vital element to our branding.

Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.

PANTONE 2440 C Mauve Pink

PANTONE 663 C Cream

PANTONE 4495 C Bronze Gold

COZIENEST

Brand Guidelines

3.0 / COLOUR PALETTE

Section 3.3: Colour Hierarchy

Colour Hierarchy A colour hierarchy has been implemented, ranging from Bronze Gold, Charcoal, Muve Pink and Cream.

Bronze Gold is used for conveying importance. Muve Pink and Cream is mainly used for background washes.

Bronze Gold 4495 C CMYK 38/ 49 / 87 / 18 RGB 144 / 113 / 59 HEX #90713B

Charcoal 419 C CMYK 73 / 66 / 65 / 77 RGB 27 / 28 / 28 HEX #1B1C1C

Muve Pink 2440 C CMYK 29 / 41 / 40 / 1 RGB 183 / 151 / 142 HEX #B7978E

Cream 663 C CMYK 8 / 7 / 9 / 0 RGB 232 / 229 / 224 HEX #E8E5E0

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COZIENEST

4.0

Brand Guidelines

cozienest.com

4.1

Primary Typeface

Page 22

4.2

Secondary Typeface

Page 23

4.3

Use of Type

Page 24

Typography

COZIENEST

Brand Guidelines

4.0 / TYPOGRAPHY

Section 4.1: Primary Typeface

Primary Typeface Posterama is a modular series of geometric sans serif families, inspired by events, movements and typography of the 20th century. The original design had notes of Futura and Gill Sans, with a softness reminiscent of letterpress, phototype and other forms of printing. Corners are manually rounded to achieve this effect.

Posterama is the ultimate retro-futurist type kit; a typographic time machine reflecting a monumental century of growth. A typeface out of time and into the future. Posterama provides a wide palette that encourages typographic play. It has the familiar charm of iconic 20th century design, and can transform seamlessly to accommodate different moods and themes.

Posterama 2001

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Posterama 2001 W04 SemiBold

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COZIENEST

Brand Guidelines

4.0 / TYPOGRAPHY

Section 4.2: Secondary Typeface

Secondary Typeface Gotham is a history of New York City to 1898 is a non-fiction book by historians Edwin G. Burrows and Mike Wallace. Based on over twenty years of research, it was published in 1998 by Oxford University Press and won the 1999 Pulitzer Prize for History. The second volume, written by Wallace, was published in 2017, covering New York City history from 1898 through 1919. Initial plans were to have the second volume's timeline go through World War II, but due to the amount of material, an upcoming third volume should cover the period from 1920 until 1945.

Gotham Book

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Gotham Book

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COZIENEST

Brand Guidelines

4.0 / TYPOGRAPHY

Section 4.3: Use of Type

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Use of Type Subheading Font

One of the most important techniques for effectively communicating content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. It is important to maintain these type pairings. This allows for clarity, consistency and a strong hierarchy for all the communications.

Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use of typographic hierarchy.

Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use of typographic hierarchy.

Button Font

Headings & Pull Quotes Posterama SemiBold is to be used for all headings and pull quotes.

Subheading Font

Subheadings Gotham SemiBold is to be used for subheadings.

Body Copy & Captions Gotham Book is to be used for body copy and captions and when a more delicate font is required.

Buttons & CTA’s Montserrat SemiBold is to be used for all buttons and call to actions.

Heading Font Gotham Book is to be used for body copy.

One of the most important techniques for effectively communicating content is the use of typographic hierarchy.

“Posterama Semibold IS TO BE USED FOR PULL QUOTES”

COZIENEST

Brand Guidelines 5.1

5.0

cozienest.com Image Direction

Imagery

Page 26

COZIENEST

Brand Guidelines

5.0 / IMAGERY

Section 5.1: Image Direction

Image Direction All imagery should always consist of earthy golden based tones, with a warm and natural feel to them.

Photographs must embody the brand through connection with the brand keywords.

Moodboard

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COZIENEST

6.0

Brand Guidelines

cozienest.com

6.1

Digital Application

Page 28

6.2

Stationery

Page 36

6.3

Merchandise

Page 37

Application

COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.1: Digital Application

Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

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Cozienest

Cozienest

From living rooms to bedrooms and everything in between, get stunning by Cozienest.

Turn your desired space into a reality with top quality renovations by Cozienest.

High-quality design

Sourced from the best brands

Visit more

Visit more

COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.1: Digital Application

Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

cozienest.com Page 29

Cozienest

Cozienest

Cozienest designs for every room. Book now for a free online consulation with our award-winning designers.

Cozienest is a reliable renovations partner with everything you need in one place.

Book online consulation

Book now to speak

Visit more

Visit more

COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.1: Digital Application

Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

cozienest.com Page 30

COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.1: Digital Application

Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

Cozienest

We understand waht your family needs when it comes to renavations. From safe furniture to lots of storage and more, we’ve got you covered. Book Cozienest today for a family-friendly renovation.

cozienest.com by award winning designer

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COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.1: Digital Application

cozienest.com Page 32

Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

LIVABLE & PRACTICAL HOME

LIVABLE & PRACTICAL HOME

LEARN MORE

LEARN MORE

Already have an account? Log in

Already have an account? Log in

COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.1: Digital Application

cozienest.com Page 33

Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

LIVABLE & PRACTICAL HOME

LIVABLE & PRACTICAL HOME

LEARN MORE

LEARN MORE

Already have an account? Log in

Already have an account? Log in

COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.1: Digital Application

cozienest.com Page 34

Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

LIVABLE & PRACTICAL HOME CONTACT

COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.1: Digital Application

cozienest.com Page 35

Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

LIVABLE & PRACTICAL HOME CONTACT

COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.2: Stationery

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Stationery

Large Envelope

This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.

Letterhead

DL Envelope

Business Card Cassandra Jones Administration & Operations Manager

Cozienest Jones Cassandra

Level 2 123 Address St Administration City State 4000 & Operations Manager

Tel +61 3 1234 5678 Fax +61 3 1234 5679 www cozinest.com

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Cozienest Level 2 123 Address St City State 4000

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cozienest.com

DL Envelope

Tel +61 3 1234 5678 Fax +61 3 1234 5679 www cozinest.com

Email Email @ madebycircular.com.au @ COZIENEST.COM

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cozienest.com

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COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.3: Notebook

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NOTEBOOK This is an example of how our branding would be best applied to maintain consistency of look and feel on merchandise.

COZIENEST

COZIENEST

Brand Guidelines

6.0 / APPLICATION

Section 6.3: Paper bag

PAPER BAG This is an example of how our branding would be best applied to maintain consistency of look and feel on merchandise.

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COZIENEST

Brand Guidelines

7.0 / CONTACT

hello@cozienest.com

Maintain the showflat quality look even after moving in Like a home on a reno magazine cover

+61 4 8899 4433 @cozienest

98b Chapel St, Prahan Melbourne 3181, Australia

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