FEELS GOOD ! Brand Guidelines
cozienest.com
BRAND GUIDELINES
cozienest.com
COZIENEST
Brand Guidelines
cozienest.com
1.0
The Brand
Page 03
2.0
Logo
Page 07
3.0
Colour Palette
Page 17
4.0
Typography
Page 21
5.0
Imagery
Page 25
6.0
Application
Page 27
7.0
Contact
Page 39
Contents
COZIENEST
1.0
Brand Guidelines
cozienest.com
1.1
Brand Story
Page 04
1.2
Brand Values
Page 05
The Brand
COZIENEST
Brand Guidelines
1.0 / THE BRAND
Section 1.1: Brand Story
Brand story Our USP is using precise scientific techniques to engineer a design that is warm, cosy, livable, practical and aesthetically beautiful. This is captured in how the artwork, which looks like in the background, plays a supporting role to the typeface "cozienest". The artwork which speaks of space efficiency, carefully planned dimensions and engineered precision hence the artwork is a combination and exploration of the key letters "C" and "N" in a dimensional space which exudes a feeling of professionalism. The typeface and implied meaning for "cozienest" is more friendly, human, comforting, and inviting with the word "nest" speaking of family, growth, life and nurturing. The brand colours exudes warmth with sophistication and tastefulness, giving it a high-end feel. it also portrays feels of earthiness and nature.
cozienest.com Page 04
COZIENEST
Brand Guidelines
1.0 / THE BRAND
Section 1.2: Brand Values
Brand values The slogan speaks of the end goal we want to give our clients. We want them to feel good in their new home, to feel good that we designed in such a way that can it stay mess-free, feel good to chill out and relax at home instead of going out, feel good to invite their friends over and they are amazed that the home looks like a show flat even after moving in and feel that they have a home that makes the family come together and be even closer. The five ideas above convey our USP perfectly but notice how the engineered precision of our artwork not only stays in the background, getting out of the way but also almost becoming invisible. This is also conveyed in the pattern. At first glance, it looks like a high end aesthetically pleasing pattern just like what the famous brands like Hermes and Fendi do with the "H" and "F" respectively. However, on closer inspection, you will see the pattern is based on our precisely engineered artwork (again being almost invisible and getting out of the way). This is because our main purpose is always to make the homeowner feel good but our USP is to use intelligent scientific process to engineer the good feeling and not just leave it to chance.
cozienest.com Page 05
Keywords
Classic Understated Authentic Subtle Elegant Structured Functional Luxe
Minimal Contemporary Visionary Feminine Empowering Inspiring Ordered Transformative
COZIENEST
2.0
Brand Guidelines
cozienest.com
2.1
Logo Variations
Page 07
2.2
Primary Logo
Page 08
2.3
Slogan
Page 11
2.4
Logo Clear Space
Page 12
2.5
Brand Pattern
Page 13
2.6
Iconography Clear Space
Page 14
2.7
Logo Misuse
Page 15
2.8
Favicon
Page 16
Logo
COZIENEST
Brand Guidelines
2.0 / LOGO
Section 2.1: Logo Variations
LOGO VARIATIONS Full colour
Single colour
The Logo
cozienest.com Page 07
COZIENEST
Brand Guidelines
2.0 / LOGO
Section 2.2: Primary Logo
Primary Logo This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
The Logo
cozienest.com Page 08
COZIENEST
Brand Guidelines
2.0 / LOGO
Section 2.2v: Primary Logo
ARTWORK (“IN THE BACKGROUND”) Precision, space efficiency, space dimension, engineering, planned
TRANSFORMING BACKGROUND TO FOREGROUND SPEAKS OF OUR USP How we use precise scientific methods to engineer a design that is works in space and time ( a cosy nest)
Artwork
cozienest.com Page 09
COZIENEST
Brand Guidelines
2.0 / LOGO
Section 2.2: Primary Logo
COZIENEST (IN FOREGROUND) cozie from cosy Comfortable, organised, neat, practical, livable
NEST Family, Togetherness, Nurture, Growth, Life, Nature, Natural, Time Dimenson
Cozienest
cozienest.com Page 10
COZIENEST
Brand Guidelines
2.0 / LOGO
Section 2.3: Slogan
slogan
feels good! To To To To
have no mess relax at home invite my friends over bring the family together
Slogan
cozienest.com Page 11
COZIENEST
Brand Guidelines
2.0 / LOGO
Section 2.4: Logo Clear Space
cozienest.com Page 12
Logo Clear Space Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo. It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.
50% of Logo Height
50% of Logo Height
50% of Logo Height
50% of Logo Height
Logo Clear Space
COZIENEST
Brand Guidelines
2.0 / LOGO
Section 2.5: Brand Pattern
brand pattern This is the Brand Pattern. Brand Pattern must be resized proportionately, never stretched. Brand Patterns can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
Brand Patterns
cozienest.com Page 13
COZIENEST
Brand Guidelines
2.0 / LOGO
Section 2.6: Iconography Clear Space
cozienest.com Page 14
iCONOGRAPHY Clear Space Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire graphic element. It is sometimes necessary to increase and decrease the element depending on the print area. Always keep in proportion. Always ensure the text is legible.
Iconography
50% of Stamp Height
COZIENEST
Brand Guidelines
cozienest.com
2.0 / LOGO
Section 2.7: Logo Misuse
Page 15
Logo Misuse Any changes to our logo diminish its integrity and the equity of our brand. The examples shown here are some specific “do nots” for our logo.
Incorrect Uses
Do not alter the logo’s colours in anyway
Do not place the logo in a holding shape
Do not add elements or shadows to the logo
Do not outline the logo
Do not rotate the logo
Do not change the relationship of the logo’s components
COZIENEST
Brand Guidelines
2.0 / LOGO
Section 2.8: Favicon
FAVICON This is the company favicon, an icon associated with a particular website, typically displayed in the address bar of a browser accessing the site or next to the site name in a user's list of bookmarks.
Iconography
cozienest.com Page 16
COZIENEST
3.0
Brand Guidelines
cozienest.com
3.1
Brand Colours
Page 18
3.2
Hero Colour
Page 19
3.3
Colour Hierarchy
Colour Palette
Page 20
COZIENEST
Brand Guidelines
cozienest.com
3.0 / COLOUR PALETTE
Section 3.1: Brand Colours
Page 18
Brand Colours Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. Print Pantone colours are used to print the designs, rather than CMYK. Pantone colours will provide the maximum amount of consistency. In instances where this is not possible we have created optimised CMYK values. Screens Not all RGB colours render the same online. Therefore we recommend the use of hexadecimal colours when applying colours to screen.
Charcoal
Bronze Gold
Mauve Pink
Cream
White
Pantone 419 C
Pantone 4495 C
Pantone 2440 C
Pantone 663 C
Pantone N/A
CMYK 73 / 66 / 65 / 77
CMYK 38 / 49 / 87 / 18
CMYK 29 / 41 / 40 / 1
CMYK 8/7/9/0
CMYK 0/0/0/0
RGB 27 / 28 / 28
RGB 144 / 113 / 59
RGB 183 / 151 / 142
RGB 232 / 229 / 224
RGB 255 / 255 / 255
HEX #1B1C1C
HEX #90713B
HEX #B7978E
HEX #E8E5E0
HEX #FFFFFF
COZIENEST
Brand Guidelines
3.0 / COLOUR PALETTE
Section 3.2: Hero Colour
cozienest.com Page 19
Hero Colour Bronze Gold is our hero colour. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.
PANTONE 2440 C Mauve Pink
PANTONE 663 C Cream
PANTONE 4495 C Bronze Gold
COZIENEST
Brand Guidelines
3.0 / COLOUR PALETTE
Section 3.3: Colour Hierarchy
Colour Hierarchy A colour hierarchy has been implemented, ranging from Bronze Gold, Charcoal, Muve Pink and Cream. Bronze Gold is used for conveying importance. Muve Pink and Cream is mainly used for background washes.
Bronze Gold 4495 C CMYK 38/ 49 / 87 / 18 RGB 144 / 113 / 59 HEX #90713B
Charcoal 419 C CMYK 73 / 66 / 65 / 77 RGB 27 / 28 / 28 HEX #1B1C1C
Muve Pink 2440 C CMYK 29 / 41 / 40 / 1 RGB 183 / 151 / 142 HEX #B7978E
Cream 663 C CMYK 8 / 7 / 9 / 0 RGB 232 / 229 / 224 HEX #E8E5E0
cozienest.com Page 20
COZIENEST
4.0
Brand Guidelines
cozienest.com
4.1
Primary Typeface
Page 22
4.2
Secondary Typeface
Page 23
4.3
Use of Type
Page 24
Typography
COZIENEST
Brand Guidelines
4.0 / TYPOGRAPHY
Section 4.1: Primary Typeface
Primary Typeface Posterama is a modular series of geometric sans serif families, inspired by events, movements and typography of the 20th century. The original design had notes of Futura and Gill Sans, with a softness reminiscent of letterpress, phototype and other forms of printing. Corners are manually rounded to achieve this effect. Posterama is the ultimate retro-futurist type kit; a typographic time machine reflecting a monumental century of growth. A typeface out of time and into the future. Posterama provides a wide palette that encourages typographic play. It has the familiar charm of iconic 20th century design, and can transform seamlessly to accommodate different moods and themes.
Posterama 2001
cozienest.com Page 22
Posterama 2001 W04 SemiBold
ÀÁÂÃABCDEFGHIJKL MNOPQRSTUVWXYZ àáâãäåabcdefghijkl mnopqrstuvwxyz 1234567890 !@#$%^&*()+ ÆÇÈØ£×ßåæç
COZIENEST
Brand Guidelines
4.0 / TYPOGRAPHY
Section 4.2: Secondary Typeface
Secondary Typeface Gotham is a history of New York City to 1898 is a non-fiction book by historians Edwin G. Burrows and Mike Wallace. Based on over twenty years of research, it was published in 1998 by Oxford University Press and won the 1999 Pulitzer Prize for History. The second volume, written by Wallace, was published in 2017, covering New York City history from 1898 through 1919. Initial plans were to have the second volume's timeline go through World War II, but due to the amount of material, an upcoming third volume should cover the period from 1920 until 1945.
Gotham Book
cozienest.com Page 23
Gotham Book
ÀÁÂÃABCDEFGHIJKL MNOPQRSTUVWXYZ àáâãäåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+ ÆÇÈØ£×ßåæç
COZIENEST
Brand Guidelines
4.0 / TYPOGRAPHY
Section 4.3: Use of Type
cozienest.com Page 24
Use of Type Subheading Font
One of the most important techniques for effectively communicating content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. It is important to maintain these type pairings. This allows for clarity, consistency and a strong hierarchy for all the communications.
Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use of typographic hierarchy.
Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use of typographic hierarchy.
Button Font
Headings & Pull Quotes Posterama SemiBold is to be used for all headings and pull quotes. Subheading Font
Subheadings Gotham SemiBold is to be used for subheadings. Body Copy & Captions Gotham Book is to be used for body copy and captions and when a more delicate font is required. Buttons & CTA’s Montserrat SemiBold is to be used for all buttons and call to actions.
Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use of typographic hierarchy.
“Posterama Semibold IS TO BE USED FOR PULL QUOTES”
COZIENEST
Brand Guidelines 5.1
5.0
cozienest.com Image Direction
Imagery
Page 26
COZIENEST
Brand Guidelines
5.0 / IMAGERY
Section 5.1: Image Direction
Image Direction All imagery should always consist of earthy golden based tones, with a warm and natural feel to them. Photographs must embody the brand through connection with the brand keywords.
Moodboard
cozienest.com Page 26
COZIENEST
6.0
Brand Guidelines
cozienest.com
6.1
Digital Application
Page 28
6.2
Stationery
Page 36
6.3
Merchandise
Page 37
Application
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.1: Digital Application
Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
cozienest.com Page 28
Cozienest
Cozienest
From living rooms to bedrooms and everything in between, get stunning by Cozienest.
Turn your desired space into a reality with top quality renovations by Cozienest.
High-quality design
Sourced from the best brands
Visit more
Visit more
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.1: Digital Application
Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
cozienest.com Page 29
Cozienest
Cozienest
Cozienest designs for every room. Book now for a free online consulation with our award-winning designers.
Cozienest is a reliable renovations partner with everything you need in one place.
Book online consulation
Book now to speak
Visit more
Visit more
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.1: Digital Application
Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
cozienest.com Page 30
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.1: Digital Application
Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
Cozienest
We understand waht your family needs when it comes to renavations. From safe furniture to lots of storage and more, we’ve got you covered. Book Cozienest today for a family-friendly renovation.
cozienest.com by award winning designer
cozienest.com Page 31
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.1: Digital Application
cozienest.com Page 32
Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
LIVABLE & PRACTICAL HOME
LIVABLE & PRACTICAL HOME
LEARN MORE
LEARN MORE
Already have an account? Log in
Already have an account? Log in
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.1: Digital Application
cozienest.com Page 33
Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
LIVABLE & PRACTICAL HOME
LIVABLE & PRACTICAL HOME
LEARN MORE
LEARN MORE
Already have an account? Log in
Already have an account? Log in
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.1: Digital Application
cozienest.com Page 34
Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
LIVABLE & PRACTICAL HOME CONTACT
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.1: Digital Application
cozienest.com Page 35
Digital Application This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
LIVABLE & PRACTICAL HOME CONTACT
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.2: Stationery
cozienest.com Page 36
Stationery
Large Envelope
This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.
Letterhead
DL Envelope
Business Card Cassandra Jones Administration & Operations Manager
Cozienest Jones Cassandra
Level 2 123 Address St Administration City State 4000 & Operations Manager
Tel +61 3 1234 5678 Fax +61 3 1234 5679 www cozinest.com
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
Cozienest Level 2 123 Address St City State 4000
Lorem ipsum dolor sit amet, consectetuer
cozienest.com
DL Envelope
Tel +61 3 1234 5678 Fax +61 3 1234 5679 www cozinest.com
Email Email @ madebycircular.com.au @ COZIENEST.COM
Lorem ipsum dolor sit Lorem ipsum Lorem dolor ipsum sit dolor sit Lorem ipsum cozienest.com dolor sit amet, consectetuer amet, consectetuer amet, consectetuer amet, consectetuer adipiscing elit, sed adipiscing elit, sed
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
cozienest.com
cozienest.com
Lorem ipsum dolor sit amet, consectetuer
cozienest.com
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.3: Notebook
cozienest.com Page 37
NOTEBOOK This is an example of how our branding would be best applied to maintain consistency of look and feel on merchandise.
COZIENEST
COZIENEST
Brand Guidelines
6.0 / APPLICATION
Section 6.3: Paper bag
PAPER BAG This is an example of how our branding would be best applied to maintain consistency of look and feel on merchandise.
cozienest.com Page 38
COZIENEST
Brand Guidelines
7.0 / CONTACT
hello@cozienest.com
Maintain the showflat quality look even after moving in Like a home on a reno magazine cover
+61 4 8899 4433 @cozienest
98b Chapel St, Prahan Melbourne 3181, Australia
cozienest.com Page 39